Johnson & Johnson

Articles about Johnson & Johnson and J&J Consumer Health Brands

  1. CPG: HBC

Channel 4 and Nicorette partner For Stoptober

Channel 4 has announced its first social branded entertainment series with Nicorette. Future Me is a new four-part digital series that follows lifelong adult tobacco users on their quitting journeys. Rupinder Downie, content solutions leader at Channel 4 said: “The power of this series comes… This story continues at Channel 4 and Nicorette partner For Stoptober […]
< 1 min read
0
  1. Department: Food

Drug Channels News Roundup, September 2024: Inside JNJ’s Gross-to-Net Bubble, Optum Rx’s Private Label Biosimilars, Where Biosimilars Boom, Accumulators vs. Patients, and Steve Collis Retires

Autumn is here! Curl up with your favorite pumpkin-spiced blog and savor these acorns that we’ve squirrelled away for you: Johnson & Johnson Innovative Medicines gives a peek inside its $43 billion gross-to-net bubble Optum Rx joins the private label biosimilar bandwagon Biosimilars boom for provider-administered drugs Fresh evidence of how copay accumulators hurt patients […]
2 min read
0
  1. Shopper & Customer

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy that aims to reimagine how the online styling service engages with its clients. Changes include technology advancements, a refreshed brand identity and a new marketing campaign that showcases how Stitch Fix solves common shopping complaints. The changes […]
3 min read
0
  1. Shopper & Customer

Top Takeaways From the 2024 Cannes Lions International Festival of Creativity DSI

Lauren Livak Gilbert is a recognized ecommerce leader in digital and content strategy, renowned for her role leading the Digital Shelf Institute (DSI), where she connects more than 8,000 industry leaders, shapes industry standards, and hosts the “Unpacking the Digital Shelf” podcast. At Salsify, she worked with over 100 strategic customers helping them develop an […]
7 min read
0
  1. CPG: HBC

The 5 biggest mistakes I see with Marketing Plans

Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
< 1 min read
0
  1. CPG: HBC

Pepcid launches new heartburn medication

NEW YORK — Pepcid has released Pepcid Icy Cool Mint, a new heartburn product that provides fast-acting, long-lasting heartburn relief with an instant cooling sensation. One tablet can prevent and relieve symptoms all day or night, based on 9-hour daytime acid control studies and 12-hour nighttime acid control studies. Heartburn affects more than 60 million […]
< 1 min read
0
  1. Data & Insights

The Relevance of Foodservice Solutions’ Five Ps of Food Marketing in Today’s Food Industry

  The food industry has been undergoing significant changes, with consumer preferences shifting towards convenience and portability. Amidst these changes, the Five Ps of Food Marketing developed by Steven Johnson at Tacoma, WA based Foodservice Solutions have been proven to be a successful strategic path for the food retail industry. These principles were perfected, developed, and […]
5 min read
0
  1. Media & Marketing

Need to Know: The basic of TV media buying

Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying. The media buying playing field It’s simple enough on paper: a network, TV […]
4 min read
0
  1. Channel: Mass

Target lowering prices on 5,000 popular items

MINNEAPOLIS — Target Corp. will lower the prices on about 5,000 frequently shopped items across its assortment. The retailer said Monday that it has already reduced prices on about 1,500 items, and has thousands more price cuts planned to take effect over the course of the summer. The price cuts — on such everyday items […]
3 min read
0
  1. Department: HBC

U.S. News reveals the 2024 Best OTC Medicine & Health Products

WASHINGTON – U.S. News & World Report, the global authority in health care rankings and consumer advice, today published the second annual Best OTC Medicine & Health Products. The latest edition of the rankings features 132 categories, with 33 brand new over-the-counter product categories included this year. The brands with the most No. 1 products […]
2 min read
0
  1. Channel: Drug

CVS Rage Takes Hold As Shoppers Are “Thrust Into Despair”

The Boston Globe has a piece about “CVS rage,” which it characterizes this way: “CVS, how do we hate thee? Let us count the ways: “We dread thine long pharmacy lines, that sometimes end in frustration, with a stressed-looking employee rooting around aimlessly for a bag with your name on it, or informing you that […]
2 min read
0
  1. Operations & Supply Chain

Reimagining the Fate of Returns With Reverse Logistics Experts

Modern consumers clearly value lenient, streamlined and cheap — if not free — return policies. At the same time, the cost of processing these returns has never been higher. To further complicate matters, a given retailer’s biggest returners are often some of their best customers. A majority of shoppers surveyed said they make the most […]
4 min read
0
  1. Technology & Innovation

Why Retail Networks Need Unprecedented Network Resilience and Control

In years past, the word “on-demand” has been used to describe videos or streaming services. However, I believe that “on-demand” can now be used to describe the expectations of today’s consumer. Customers now want a shopping experience that’s always on, responds in real time, and gives the most up-to-date information. This has created a scenario […]
5 min read
0
  1. Corporate Strategy

Fanatics Commerce Brings in 3 New Execs to Support Global Growth Goals 

Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made three new executive appointments to drive its next phase of growth.   In the C-level, Fanatics Commerce has appointed Valerie Love as its new Chief People Officer and Justin Tsai as Chief Product Officer. As Chief People Officer, […]
2 min read
0
  1. Media & Marketing

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
< 1 min read
0
  1. Trends & External Forces

How Coordinating Product Content Optimization With Retail Media Ad Spend Drives Results DSI

“There’s this perception that it’s all pay to play, but all that media proliferation doesn’t minimize the need for that organic work. It just changes it.” — Amanda Wolff, Head of Marketing, Flywheel Digital Paid search, organic search, and product detail page (PDP) content are all separate initiatives handled by separate teams — but they […]
9 min read
0
  1. Trends & External Forces

The real impact of pop culture moments on style

2023 was a big year for pop culture, from Beyoncé and Taylor Swift’s world tours to big movie releases like Barbie and The Little Mermaid reboot, to major TV moments like the final episodes of HBO’s Succession and the Sex and the City revival. These moments provided more than entertainment—they gave us reasons to get together, […]
3 min read
0
  1. Technology & Innovation

Shaping what Britain buys: RTIH flags the biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […]
4 min read
0
  1. Merchandising

“The Power Of The Particular”

Writing teacher Roy Peter Clark took to Poynter with an essay entitled, “What I learned about writing by listening to Jimmy Buffett.” An excerpt: “Buffett produced the kind of music where you could hear and understand those lyrics clearly. That made them easier to remember and sing along with, something I have been doing since […]
2 min read
0
  1. Trends & External Forces

CVS Health appoints Michael F. Mahoney to its board of directors

    [[“value”:” CVS Health Corporation has appointed Michael F. Mahoney, Chairman and CEO of Boston Scientific Corporation, a global medical technology leader, to serve on the Board of Directors of CVS Health, effective November 1. “Mike’s focus throughout his career – to drive improvements in health outcomes and increase access to care – align […]
2 min read
0
  1. Media & Marketing

Branding Education Courses

With somber accuracy Futurist Alvin Toffler once predicted; “The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” Who among us represents today’s illiterate? At the present pace of change, certainly, more marketers than we can imagine. We are either part of […]
4 min read
0
  1. Acquisitions, Divestitures & Mergers

Ranked: Who Made the Most U.S. Unicorn Acquisitions Since 1997?

Who Made the Most U.S. Unicorn Acquisitions Since 1997? The elusive unicorn is no longer a myth in the U.S. startup world, with over a thousand private startups reaching a $1 billion valuation in the last 25 years. While some of these startups eventually go public and go on to become household names, it’s also […]
4 min read
0
  1. Shopper & Customer

Brand Equity: What Is It & How Can It Affect Your Margins

In the last few years, many companies have begun to shift their focus from their products to their customers. And this makes sense when, according to Salesforce, 80 percent of customers now consider the experience a company provides to be as important as its products and services. Positive experiences can leave a lasting impression on […]
6 min read
0
  1. Corporate Finance

Fanatics moves one step closer to IPO, hiring Meta’s head of investor relations

​[[ Getty Images Fanatics has long been rumored as a potential IPO candidate as the e-commerce and sports business platform has continued to increase its valuation and its reach. While an IPO is not on the immediate horizon, the company is taking a step in the direction of preparing for one, hiring Meta’s investor relations […]
4 min read
0
  1. Partnerships & Alt Profit

Sam’s Club Expands Network of Tech, Agency Partners to Help Brands Plan and Execute Retail Media Campaigns

Sam’s Club has launched a partner program for its Member Access Platform (MAP), the platform through which brands can access and manage their ad campaigns on the retailer’s media network. Through the Sam’s Club MAP Partners Club, brand advertisers can now easily connect with agencies and technologies to plan and execute their marketing campaigns. The […]
2 min read
0
Advertisement

Trending Topics

Editor’s Choice

  1. Media & Marketing
  2. Channel: Restaurants
  3. Department & Category
  4. Department: Nonfood
  5. ESG
  6. Media & Marketing
  7. Data & Insights
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Associates & Employees
  12. Operations & Supply Chain

Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
Written by
  1. Holiday & Events
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Finance
  5. ESG
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Data & Insights
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Associates & Employees
  13. Holiday & Events
  14. Merchandising
  15. Stores & Formats

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
Written by
  1. Media & Marketing
  2. Retail Ecosystem
  3. Trends & External Forces

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
Written by
  1. Shopper & Customer
  2. Corporate Finance
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Trends & External Forces

Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
Written by

Trending

Advertisement