Johnson & Johnson

Articles about Johnson & Johnson and J&J Consumer Health Brands

  1. CPG: HBC

Channel 4 and Nicorette partner For Stoptober

Channel 4 has announced its first social branded entertainment series with Nicorette. Future Me is a new four-part digital series that follows lifelong adult tobacco users on their quitting journeys. Rupinder Downie, content solutions leader at Channel 4 said: “The power of this series comes… This story continues at Channel 4 and Nicorette partner For Stoptober […]
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  1. Department: Food

Drug Channels News Roundup, September 2024: Inside JNJ’s Gross-to-Net Bubble, Optum Rx’s Private Label Biosimilars, Where Biosimilars Boom, Accumulators vs. Patients, and Steve Collis Retires

Autumn is here! Curl up with your favorite pumpkin-spiced blog and savor these acorns that we’ve squirrelled away for you: Johnson & Johnson Innovative Medicines gives a peek inside its $43 billion gross-to-net bubble Optum Rx joins the private label biosimilar bandwagon Biosimilars boom for provider-administered drugs Fresh evidence of how copay accumulators hurt patients […]
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  1. Shopper & Customer

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy that aims to reimagine how the online styling service engages with its clients. Changes include technology advancements, a refreshed brand identity and a new marketing campaign that showcases how Stitch Fix solves common shopping complaints. The changes […]
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  1. Shopper & Customer

Top Takeaways From the 2024 Cannes Lions International Festival of Creativity DSI

Lauren Livak Gilbert is a recognized ecommerce leader in digital and content strategy, renowned for her role leading the Digital Shelf Institute (DSI), where she connects more than 8,000 industry leaders, shapes industry standards, and hosts the “Unpacking the Digital Shelf” podcast. At Salsify, she worked with over 100 strategic customers helping them develop an […]
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  1. CPG: HBC

The 5 biggest mistakes I see with Marketing Plans

Are you in the middle of writing marketing plans? As someone who has been in your shoes, I can tell you that building compelling marketing plans is no small feat. After years of experience as a former VP of Marketing at Johnson & Johnson, backed by extensive marketing roles at Coke and General Mills, I […]
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  1. CPG: HBC

Pepcid launches new heartburn medication

NEW YORK — Pepcid has released Pepcid Icy Cool Mint, a new heartburn product that provides fast-acting, long-lasting heartburn relief with an instant cooling sensation. One tablet can prevent and relieve symptoms all day or night, based on 9-hour daytime acid control studies and 12-hour nighttime acid control studies. Heartburn affects more than 60 million […]
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  1. Data & Insights

The Relevance of Foodservice Solutions’ Five Ps of Food Marketing in Today’s Food Industry

  The food industry has been undergoing significant changes, with consumer preferences shifting towards convenience and portability. Amidst these changes, the Five Ps of Food Marketing developed by Steven Johnson at Tacoma, WA based Foodservice Solutions have been proven to be a successful strategic path for the food retail industry. These principles were perfected, developed, and […]
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  1. Media & Marketing

Need to Know: The basic of TV media buying

Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying. The media buying playing field It’s simple enough on paper: a network, TV […]
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  1. Channel: Mass

Target lowering prices on 5,000 popular items

MINNEAPOLIS — Target Corp. will lower the prices on about 5,000 frequently shopped items across its assortment. The retailer said Monday that it has already reduced prices on about 1,500 items, and has thousands more price cuts planned to take effect over the course of the summer. The price cuts — on such everyday items […]
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  1. Department: HBC

U.S. News reveals the 2024 Best OTC Medicine & Health Products

WASHINGTON – U.S. News & World Report, the global authority in health care rankings and consumer advice, today published the second annual Best OTC Medicine & Health Products. The latest edition of the rankings features 132 categories, with 33 brand new over-the-counter product categories included this year. The brands with the most No. 1 products […]
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  1. Channel: Drug

CVS Rage Takes Hold As Shoppers Are “Thrust Into Despair”

The Boston Globe has a piece about “CVS rage,” which it characterizes this way: “CVS, how do we hate thee? Let us count the ways: “We dread thine long pharmacy lines, that sometimes end in frustration, with a stressed-looking employee rooting around aimlessly for a bag with your name on it, or informing you that […]
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  1. Operations & Supply Chain

Reimagining the Fate of Returns With Reverse Logistics Experts

Modern consumers clearly value lenient, streamlined and cheap — if not free — return policies. At the same time, the cost of processing these returns has never been higher. To further complicate matters, a given retailer’s biggest returners are often some of their best customers. A majority of shoppers surveyed said they make the most […]
4 min read
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  1. Technology & Innovation

Why Retail Networks Need Unprecedented Network Resilience and Control

In years past, the word “on-demand” has been used to describe videos or streaming services. However, I believe that “on-demand” can now be used to describe the expectations of today’s consumer. Customers now want a shopping experience that’s always on, responds in real time, and gives the most up-to-date information. This has created a scenario […]
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  1. Corporate Strategy

Fanatics Commerce Brings in 3 New Execs to Support Global Growth Goals 

Fanatics Commerce, the fan gear designer, manufacturing and retail division of the Fanatics digital sports platform, has made three new executive appointments to drive its next phase of growth.   In the C-level, Fanatics Commerce has appointed Valerie Love as its new Chief People Officer and Justin Tsai as Chief Product Officer. As Chief People Officer, […]
2 min read
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  1. Media & Marketing

The expert guide to climbing the Brand Management career ladder

In the dynamic terrain of brand management, the journey from an eager entry-level Assistant Brand Manager rising up to a seasoned Chief Marketing Officer is challenging and exhilarating. My professional experience through the ranks at Johnson & Johnson, backed by experience at General Mills and Coke, has been a testament to the joy and turbulence,  […]
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  1. Trends & External Forces

How Coordinating Product Content Optimization With Retail Media Ad Spend Drives Results DSI

“There’s this perception that it’s all pay to play, but all that media proliferation doesn’t minimize the need for that organic work. It just changes it.” — Amanda Wolff, Head of Marketing, Flywheel Digital Paid search, organic search, and product detail page (PDP) content are all separate initiatives handled by separate teams — but they […]
9 min read
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  1. Trends & External Forces

The real impact of pop culture moments on style

2023 was a big year for pop culture, from Beyoncé and Taylor Swift’s world tours to big movie releases like Barbie and The Little Mermaid reboot, to major TV moments like the final episodes of HBO’s Succession and the Sex and the City revival. These moments provided more than entertainment—they gave us reasons to get together, […]
3 min read
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  1. Technology & Innovation

Shaping what Britain buys: RTIH flags the biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Walmart, Mars Wrigley, Zippin, Amazon, Tesco, and dunnhumby. 1. Blue Yonder announces intent to acquire first and last […]
4 min read
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  1. Trends & External Forces

CVS Health appoints Michael F. Mahoney to its board of directors

    [[“value”:” CVS Health Corporation has appointed Michael F. Mahoney, Chairman and CEO of Boston Scientific Corporation, a global medical technology leader, to serve on the Board of Directors of CVS Health, effective November 1. “Mike’s focus throughout his career – to drive improvements in health outcomes and increase access to care – align […]
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  1. Corporate Finance

Fanatics moves one step closer to IPO, hiring Meta’s head of investor relations

​[[ Getty Images Fanatics has long been rumored as a potential IPO candidate as the e-commerce and sports business platform has continued to increase its valuation and its reach. While an IPO is not on the immediate horizon, the company is taking a step in the direction of preparing for one, hiring Meta’s investor relations […]
4 min read
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  1. Media & Marketing

Comms pros’ predictions for 2023: Media and social media

We asked a variety of comms pros what they thought 2023 would look like in terms of social media and traditional media. This is what they said. The story of the media in 2022 was, unfortunately, much as it has been for the last decade or more. Layoffs, attrition and the collapse of both new […]
5 min read
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  1. Retail Ecosystem

From Social Commerce to Store Shelves: MikMak’s Key Learnings from GroceryShop 2022

  Groceryshop 2022 took place September 19 – 22 and welcomed its largest ever audience of brand leaders, excited to be back in person and ready to learn from and alongside one another.  The MikMak team welcomed customers and industry friends at our booth with swag bags full of products and case studies from our […]
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Editor’s Choice

  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
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  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Holiday & Events
  10. Merchandising
  11. Operations & Supply Chain
  12. Stores & Formats

Some retailers would benefit from a TikTok ban in 2025

TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […]
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