Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Shopper & Customer

Retail Media is Here in a Big Way: Should Search be Worried?

[[{“value”:” By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered […]
5 min read
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  1. Technology & Innovation

Walkbase Millimeter Wave Sensor Solution now available for retailers following US grocery store trials

STRATACACHE company Walkbase, an in-store analytics solutions provider for retailers, has unveiled new millimeter wave sensor technology. On display this week at NRF in New York, it provides retailers and premises owners a way to accurately measure in-store customer behaviour without collecting or divulging the personal identifying information (PII) of customers.  “For retailers looking to […]
3 min read
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  1. Channel: Mass

Target Names New Leaders for Stores and IT Divisions

Target has made several changes to its executive team, prompted by the retirements of long-serving leaders in store operations and information technology. Mark Schindele, EVP and Chief Stores Officer, will be retiring after 25 years with the retailer, and he will be replaced by Adrienne Costanzo, currently SVP of Store Operations, effective Feb. 2, 2025. […]
< 1 min read
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  1. Retailer Media

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce’s Jacquelyn Baker

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion […]
2 min read
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  1. Shopper & Customer

Inside Best Buy’s 5-Year Effort to Evolve with Today’s Consumer

One of the core values of Dick Schulze, Founder of Best Buy, was “learning from challenge and change” — a prescient insight from a retail leader in the ’80s who realized even then that in retail, especially in consumer electronics retail, there would be constant change. It’s a tenet that the company’s latest CEO, Corie […]
5 min read
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  1. Retailer Media

How Smart Design will Shape the Future of Retail Media Networks

As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs) continue to grow. With a need to differentiate yet simplify their offering, retailers face increasingly complex decisions about whether there is room for them to play, and if so, how to build and roll out their vision. […]
3 min read
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  1. Media & Marketing

Why Creators are Creating a New World of Commerce

More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary.  During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research […]
< 1 min read
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  1. Technology & Innovation

Game changer for Wolt Ads retail media solution as it utilises AppsFlyer Data Collaboration Platform

AppsFlyer, a specialist in data collaboration solutions, marketing measurement, and data analytics, has announced a partnership with Wolt, which operates in the local commerce and delivery space. Through the tie up, Wolt Ads – Wolt’s retail media solution – will utilise AppsFlyer’s Data Collaboration Platform (DCP) to share and collaborate on first-party data with advertisers […]
2 min read
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  1. Retail Operations

Omnichannel success in fresh & baked with Bimbo bakeries Omar Haque

The CPGGUYS are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo […]
2 min read
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  1. Technology & Innovation

Including Simbe, Whatnot, bpost, and DoorDash: this week’s biggest retail technology stories

2025 is up and running, it’s nearly the weekend, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past few days, including N Brown Group, Akeneo, Ibotta, PittaRosso, Scarpe&Scarpe, Impact Analytics, Dentsu, Differin, and Dubit. 1. N Brown wraps […]
7 min read
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  1. Data & Insights

Need to Know: The value of independent measurement for retail media attribution

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad spending. Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing […]
4 min read
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  1. Media & Marketing

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour – Part 1

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work […]
2 min read
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  1. Associates & Employees

Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives. Find Mark Baum on Linkedin […]
2 min read
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  1. Retail Ecosystem

2024 Omnichannel Retail Recap with Flywheel’s Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast ‘Commerce collective’. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=allFind Flywheel online: https://www.flywheeldigital.com/Find the ‘Commerce collective’ podcast: https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767 Here’s what we discussed :  […]
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  1. Data & Insights

Retail Media 2024 recap with Andrew Lipsman – Media, Ads + Commerce

The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media […]
2 min read
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  1. Retail Operations

Breaking Silos and Driving Omnicommerce in Your Organization | DSI

“Coming with that vision of ‘We’re global, we’re telling you what to do and we know best,’ does not work.” — Diana Macia, Director of Global Omnicommerce Capabilities, Kellanova Building a truly omnichannel organization requires establishing a strategic vision, cultivating buy-in, breaking silos, and fostering collaboration. In the best of circumstances, accomplishing all these things […]
7 min read
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  1. International

Retail media & measurement standards with IAB’s Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what’s the latest on retail media, is it growing and is standardization and metrics a way of life now? Find Jeff Bustos on Linkedin here : https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin […]
2 min read
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  1. Technology & Innovation

2024 Retail Predictions Unpacked (Part 2)

We wrap up Season 9 with Part 2 of taking account of Steve’s 2024 retail predictions. Our second batch include: 7.  Neiman Marcus and Saks merge. 8. Nordstrom goes private. 9.  Apple’s “Vision Pro” is a big nothing burger…for now 10.  Sustainability schizophrenia hits a new high. 11.  Bailing still doesn’t fix the hole among […]
2 min read
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  1. Data & Insights

Betting on Commerce Media? Then Don’t Model Your Data

I’m a lawyer, and I’m also a doctor. I’m in Gen Z, yet I’m 45. I like dirt bikes and also the opera. This sounds like the setup to some riddle. In fact, it’s what appeared when I searched myself in an online registry of the audience segments data providers thought I was part of. For the […]
3 min read
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  1. Stores & Formats

Leading Canadian Media Brand Brings Shoppability to Two Top Shows

Bell Media, one of Canada’s top media and entertainment companies, is bringing curated, shoppable TV experiences to two of its top shows: The Good Stuff with Mary Berg and Etalk. These new second-screen shopping experiences will be powered by Shopsense AI, which offers an AI-driven retail media platform that allows consumers to shop while consuming […]
2 min read
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  1. Media & Marketing

David’s Bridal Acquires Wedding Media Brand, Launches Pearl Media to Create ‘Ultimate Inspiration Network’

David’s Bridal has acquired wedding media brand Love Stories TV and is launching into retail media with the debut of the Pearl Media Network. Engagement and wedding planning timelines are getting longer, according to Signet, with couples dating for 3.25 years on average before proposing. Additionally, the average length of an engagement is now between […]
3 min read
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  1. Technology & Innovation

2024 Retail Predictions Unpacked (Part 1)

We’re all about accountability on the Remarkable Retail podcast, so as we bring this season to a close once again it’s time to grade Steve on 2024 predictions. In part 1 we dig into six of his baker’s dozen of retail prognostications, which include: 1. The bifurcation of just about everything accelerates. 2. For many brands, […]
2 min read
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  1. Data & Insights

Top 10 DSI 2024 Content Picks | DSI

The Digital Shelf Institute (DSI) is dedicated to providing ecommerce leaders with the encouragement, insights, and fuel needed to succeed in digital commerce.  Whether you’re listening to our unparalleled podcast series, reading our groundbreaking research, or looking for actionable insights from industry leaders, we’ve got you covered.  As 2024 closes, here are the DSI’s top […]
9 min read
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Editor’s Choice

  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
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  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Holiday & Events
  10. Merchandising
  11. Operations & Supply Chain
  12. Stores & Formats

Some retailers would benefit from a TikTok ban in 2025

TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […]
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