Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Associates & Employees

Western Union Launches Media Network, Seeks to Monetize 15 Million U.S. Customers

Western Union has created a media network business and partnered with sell-side advertising company Magnite, which will provide the financial services company with the technology needed to buy media as an advertiser as well as monetize its owned media. The Western Union Media Network will leverage the Magnite ClearLine solution, which puts clients in control […]
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  1. Media & Marketing

Community Grocery Retail In the Digital Age with IGA’s Michael La Kier

The CPG Guys are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA) the largest affiliation of independent grocers in the U.S. andaround the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit produced by WB Research. Find Michael […]
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  1. Data & Insights

Planning Unlocked – 3 Key trends in 2025

Webinar Media Planning Unlocked 3 key media planning trends for 2025 Tuesday, April 29, 2025 | 1:00 p.m. BST / 2:00 p.m. CEST Register now Webinar Planning Unlocked 3 key media planning trends for 2025, what they are and what you need to know Tuesday, April 22, 2025 | 1:00 p.m. BST/ 2:00 p.m. CET […]
2 min read
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  1. Technology & Innovation

WHSmith Moves to Cloud-Based Tech Model to Support North American Expansion

Travel retailer WHSmith North America has moved its merchandising, inventory management and sales audit solutions from an on-premises to a cloud-based model as it prepares to drive growth in North America with a “significant pipeline” of new stores. WHSmith has upgraded to the latest SaaS version of these solutions from Aptos and also added Aptos […]
2 min read
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  1. Retail Operations

What’s Brewing in Omnichannel with illycaffè’s Cristian Arcangeli

In this episode, the CPG Guys are joined by Cristian Arcangeli, Vice President of Omnichannel and Customer Experience at illycaffè, an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. Find Cristian on LinkedIn at: https://www.linkedin.com/in/carcangeli/ Find illycaffè on LinkedIn at: https://www.linkedin.com/company/illycaffe/Find Illycaffè online at: https://www.illy.com/en-us […]
2 min read
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  1. Technology & Innovation

Buzzwords, cop outs, and new homes: ten key takeaways from an electric Retail Technology Show 2025

Retail Technology Show took place last week at London Excel. And it was really rather good. Here are our ten key takeaways from a fantastic two days of cutting-edge tech, fantastic networking opportunities, and thought provoking conference sessions. 1. Move to London Excel pays off Whilst we will miss the eccentric charm of London Olympia, […]
6 min read
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  1. Retailer Media

Benchmarking Retail Media Networks with The Path to Purchase Institute’s Cyndi Loza

The CPG Guys welcome the senior editor of the Path to Purchase Institute, Cyndi Loza, to discuss the latest retail media networks benchmarking report produced by them and the results. Some outcomes will surprise you, some are a confirmation and some retail media networks have missed the opportunity completely. Apply to join the Cornell retail […]
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  1. Channel: Grocery

GoodRx Partners with Hy-Vee to Enhance Online Prescription Shopping

GoodRx has streamlined the online prescription purchase process, launching the experience with employee-owned Midwestern supermarket retailer Hy-Vee. When a customer searching for medications on GoodRx selects Hy-Vee as their preferred pharmacy, the system will check for medication inventory, validate the prescription and enable online payment prior to picking up the medication. “Using this new online […]
2 min read
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  1. Technology & Innovation

ABC’s of a Startup Brand Launch with Doughlicious founder Kathryn Bricken

The CPG Guys are joined in this episode by the founder of Doughlicious – the London dough company. Indulgent, yet healthy cookies – yes, that’s whipping up treats in her kitchen to becoming London’s cookie queen, Kathryn Bricken turned her American baking magic into a sweet success story. Her legendary homemade cookies, crafted with clean, […]
2 min read
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  1. Retail Ecosystem

Shoptalk 2025 Recap With The CPGGUYS

The CPGGUYS cover the recently concluded Shoptalk spring 2025 from Las Vegas. What a show! Besides our opening networking reception, we had a chance to meet up with many brands, retailers and of course all our sponsors.  This episode is collectively sponsored by Epsilon, Dunnhumby, Osmos,  Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ […]
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  1. Department: Nonfood

Alanna McDonald – GM, Mars Pet Nutrition & Today’s Category Growth Models

The CPGGUYS are joined in this episode by NA GM for Mars Pet Nutrition – Alanna McDonald. With brands such as L’Oreal & Procter & Gamble in her background, we knew this would be a solid foundational discussion on ways to think through today’s category shaping trends and opportunities. This episode was shot LIVE at […]
2 min read
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  1. Media & Marketing

Best Buy Launches Automated Solution for Social Advertising Partners

Best Buy Ads, the retail media network operated by the electronics retailer, has unveiled a new solution for social advertising partners. Social+ is designed to help brand and agency partners effectively reach Best Buy’s first-party audience and deliver higher performance metrics across social campaigns. Currently, Social+ is available exclusively through Best Buy Ads and will […]
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  1. Technology & Innovation

Gap, DoorDash, NBCU Execs Weigh in on the State of the Consumer

Between the tariff tug-of-war, flailing markets, insanely high egg prices and general “twitchiness” (as one strategist put it), consumers have gotten a bit hard to nail down lately. So perhaps it’s not surprising that the dominating “talk” among retail executives at Shoptalk this week has revolved around what exactly consumers want and need right now. […]
7 min read
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  1. Data & Insights

How are your peers splitting their media budget between traditional and digital channels?

With the increasing prominence of social and retail media, how can advertisers strategically allocate resources between digital channels, optimized for bottom-funnel conversions, and traditional channels, like TV and radio, for building brand equity and awareness at the top of the funnel? It’s been a favorite question among marketing pundits, and the consensus today is that […]
4 min read
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  1. Media & Marketing

Brand Commercial Growth with Sargento’s GM Erin Price

The CPGGUYS are joined in this episode by Sargento Foods General Manager, Erin Price. She is a General manager with significant experience in strategic planning, marketing, communications and brand management at leading CPG firms like General Mills, Johnson & Johnson & spectrum brands. Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/ Follow Erin Price […]
2 min read
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  1. Channel: Grocery

Hy-Vee RMN Deploys Carrot Ads Solution; Instacart Extends Ad Placements to Smart Carts

The 570-store Midwestern supermarket retailer Hy-Vee will expand its partnership with Instacart by adopting the platform’s Carrot Ads solution. This new integration will give Hy-Vee RedMedia access both to Instacart’s ad technology and its CPG advertising ecosystem, which delivers advertiser demand from more than 7,000 brands. All those brands will also now have access to […]
3 min read
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  1. Technology & Innovation

Why Amazon Can’t Crack Grocery and the Rise of Social Commerce with Jason Goldberg, Chief Commerce Strategy Officer at Publicis (Part 2)

In the latest episode of Remarkable Retail, hosts Michael LeBlanc and Steve Dennis kick off with a roundup of the week’s most impactful retail news. They dive into the potential liquidation of Hudson’s Bay Company, examining the challenges the iconic retailer faces amid financial turbulence. With speculation swirling around the sale of HBC’s heritage Stripes […]
3 min read
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  1. Shopper & Customer

As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, the options for advertisers are endless — and overwhelming. Earlier this year, Amazon announced its Retail Ad Service, which could reshape the retail advertising landscape, offering […]
4 min read
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  1. International

The Intersection of Data & Media with Canadian Tire’s Simone Lumsden

The CPG Guys are joined in this episode by Simone Lumsden, SVP of Triangle Loyalty & Retail Media at Canadian Tire Corporation, Limited (“CTC”), one of Canada’s most admired and trusted companies that includes a retail segment, a financial services division and CT REIT. Their retail business is led by Canadian Tire, which provides Canadians […]
2 min read
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  1. Data & Insights

Global Planning Guide 2025

3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […]
2 min read
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  1. Retailer Media

Women In Retail Media Collective join The CPG Guys

The CPG Guys are joined in this episode by Emma Helsloot and Ana Laura Zain – cofounders of the Women in Retail Media Collective. Their mission :Connect, grow, and lead via a community designed to empower women to shape the future of retail media.  Find Emma Helsloot on Linkedin here: https://www.linkedin.com/in/emma-helsloot-78767a64/ Find Ana Laura Zain […]
2 min read
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  1. Shopper & Customer

Mr. Pickle’s Sandwich Shop Growing Relevance

  For centuries, salt has played a crucial role in human survival, serving as both a preservative and a vital nutrient. Research has consistently shown that sodium is essential for maintaining proper hydration, nerve function, and muscle contractions. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, many studies have indicated that […]
4 min read
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  1. Channel: Drug
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  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
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  7. Retailer Media
  8. Retail Ecosystem
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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