Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Technology & Innovation

Customer Personalization, Retail Media and Unified ID’s with RR Donnelley’s Matt Tilley

The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting […]
2 min read
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  1. International

Albertsons Media Network Partners with Consumer Rewards App Fetch

Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points to incentivize consumers to try products, add more to shopping carts and maintain relationships with their favorite brands. The new service is designed to expand the Albertsons’ RMN service offerings to CPG brands seeking to drive retailer-specific […]
2 min read
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  1. Retail Operations

A Roadmap for Rethinking Your Omnichannel Strategy | DSI

“There needs to be a digital fluency, but really there needs to be an omni fluency.” — Chris Perry, Chief Learning Officer, firstmovr Every brand is laser-focused on growth and profitability. While there’s not a one-size-fits-all strategy to get there, brands that focus on developing and executing an omnichannel strategy will achieve these aims faster. […]
7 min read
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  1. Retailer Media

Home Depot Retail Media Network Launches New Self-Service Ad Platform

Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for brand advertisers. Through Orange Access, advertisers can plan, activate, optimize and report on their media campaigns with the retailer through a single platform. The new experience, powered by Vantage, builds on Orange Apron Media’s existing self-service capabilities, […]
2 min read
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  1. Media & Marketing

Streaming TV Media – CTV’s Latest with Roku’s Jake Piasecki

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has […]
2 min read
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  1. Media & Marketing

How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

The rise of retail media has inspired not just retailers but a whole raft of other businesses to launch their own media networks, drawing on their connections with consumers and commerce systems to introduce a new revenue stream. Among the entrants to the broader world of “commerce media” are ride-sharing services Uber and Lyft; BNPL […]
4 min read
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  1. Technology & Innovation

Andy Beilke of General Mills: How Grocery Tech Drives Connected Commerce | DSI

“From a connected commerce perspective, we want to reach consumers whenever, wherever, however, they’re shopping. We want them to find our brands accessible.”— Andy Beilke, Senior Development Manager, Ecommerce Strategy and Capabilities, General Mills According to Supermarket News, grocery is one of the least developed online categories in retail, as brick-and-mortar stores accounted for over […]
8 min read
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  1. Data & Insights

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world. This episode is sponsored by Epsilon. Find […]
2 min read
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  1. Technology & Innovation

Including THG Fulfil, Instacart, and Deliverect: last week’s biggest retail technology plays at a glance

RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including HORNBACH Baumarkt, Blue Yonder, One Stop, The Very Group, Puma, CarrefourSA, Lidl Ireland, Shopify, Londis, The Range, Wilko, Primark, and GoWit. Instacart Instacart’s FoodStorm (OMS) technology is announcing new capabilities that will be available for retailers […]
6 min read
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  1. Media & Marketing

The Transaction Moment with ADUSA’s Bobby Watts and Rokt’s Stephen Rivera

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey’s and personalization. This episode is sponsored by ROKT. Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/ Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find Stephen Rivera […]
2 min read
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  1. Data & Insights

Retail Media Networks: The Key to Winning CPG Partnerships this Holiday Season

As the holiday season approaches, retailers have a significant opportunity to enhance and showcase their retail media network (RMN) offerings. By highlighting their platforms’ unique value and advantages and providing a white-glove support model, retailers can instill confidence in consumer packaged goods companies (CPGs), leading to more sign-ups and securing valuable media dollars. Having a […]
3 min read
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  1. Retailer Media

Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.  Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en Here’s what we asked her : 1. […]
2 min read
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  1. Data & Insights

Why Big Brands Are Embracing Direct Connections to Power the Future of Retail

Suresh Kumar, Walmart’s global chief technology officer and chief development officer, says, “We’re in a new era of retail defined by profoundly personal shopping experiences. Each shopper defines how, where and when they obtain goods, and context is key. The ‘why’ behind the purchase. Retailers must predict shoppers’ needs, reduce decision-making, and enable highly personal […]
3 min read
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  1. Corporate Strategy

Inside Bionic Retail

For his latest book, Gary Hawkins wanted to explore the gap between technology’s rapid evolution and retailers’ slow adoption of it. With Bionic Retail: How to Thrive in an Exponential World, he identifies what’s holding retailers back, and how they can adapt their systems, processes and cultures to embrace innovation. During this Retail ThinkTank Ideation […]
< 1 min read
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  1. Retail Operations

Omnichannel Mastery with Kettle & Fire’s Niccolo Gloazzo

The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what’s needed for today’s media mastery including winning and […]
2 min read
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  1. Technology & Innovation

Hype Meets Retail Reality with Sucharita Kodali, VP and Principal Analyst, Forrester Research

One of retail’s most insightful minds makes her triumphant return to the pod.  Sucharita Kodali, Forrester’s Principal Analyst, was our very first guest when we launched the podcast in September of 2020, and now she’s back to separate the hope from the hype on key topics like the important difference between e-commerce and digital commerce […]
2 min read
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  1. Shopper & Customer

10 retail trends in 2024: Charting the future of retail

Retail industry trends are moving faster than viral skincare on TikTok Shop. With more ways to shop than ever before, retailers need to find new methods to deliver against consumers’ ever-changing expectations. Brands need the latest in consumer trends to know what their audience are buying right now, and what the major shopping trends to […]
9 min read
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  1. Technology & Innovation

Consumer Marketing Excellence with RR Donnelley’s Courtney McCants

The CPGGUYS are joined in this episode by Courtney McCants, Director of digital product sales, emerging tech at RR Donnelley. She  is driven by a passion for innovative solutions and emerging technologies, and spearheads RRD’s Emerging Technology Product sales team. With 15 years of experience in media and advertising, Courtney has partnered with retailers and […]
2 min read
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  1. Retailer Media

Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers

As the retail media boom continues, the relationship between the retailer and the brands they carry is going through a significant transformation. While brands have always had to strategize, plan, negotiate and spend with retailers to get their products distributed across stores to reach new and existing customers, their commitments are evolving once again. With […]
3 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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