Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Technology & Innovation

Including Store No8 and Outlier Ventures: RTIH runs you through the week’s coolest retail technology plays

RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including checkout free store milestones, startups focused on building in Web3, and the ongoing digitalisation of the fashion industry. Poundland Poundland has launched a suite of digital accessibility tools to support job applicants and workers with […]
3 min read
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  1. Shopper & Customer

How Big Retail and CPG Brands Are Rethinking Omnichannel Promotional Campaigns to Battle Inflation

U.S. food prices surged by 11 percent last year, marking the largest increase since the 1980s. While the rate of inflation has gradually calmed down since its June 2022 peak, rising prices remain a significant concern for retailers and consumer packaged goods (CPG) brands. Given the possibility of a recession, it may be tempting to […]
3 min read
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  1. Channel: Mass

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
2 min read
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  1. Retailer Media

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
< 1 min read
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  1. Department & Category

Spring and Summer Snacks take Center Stage

  How do you keep the kids happy when school get out?  Fill the house with more snacks.  The average household with a teenager out of school will spend $ 300 more a month on food.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® a mix of full flavored hot and […]
3 min read
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  1. Associates & Employees

CEO Doug McMillon details Walmart’s evolution

BENTONVILLE, Ark. — The Walmart that Doug McMillon presides over is a different place than it was when he became CEO nine years ago. At the time, some industry observers viewed the company as too vast and deeply rooted in brick-and-mortar retailing to compete effectively in the age of e-commerce. With McMillon’s prodding, Walmart proved […]
4 min read
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  1. Channel: Mass

Walmart: stores the next frontier for retail media

BENTONVILLE, Ark. — Walmart has grown its retail media business, Walmart Connect, by offering advertisers the ability to reach consumers when they are searching for products on the retailer’s website as well as via thousands of digital televisions and point-of-purchase screens in its physical stores. Now Walmart Connect plans to leverage the retailer’s stores to […]
3 min read
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  1. Media & Marketing

Content Marketing Strategy Framework: Everything you should know

If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […]
12 min read
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  1. Data & Insights

The Future of Retail Media is Digital and Omnichannel

If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […]
5 min read
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  1. Media & Marketing

Digital Advertising On The Go with Uber Advertising’s Dr. Mark Grether

The CPG Guys are joined in this episode by Dr. Mark Grether, VP & General Manager of Uber Advertising which includes all offerings to help merchants, brands, and other advertisers to reach its highly engaged user base across Mobility and Delivery in 32 markets. Follow Dr. Mark Grether on LinkedIn at: https://www.linkedin.com/in/dgrether/Follow Uber on LinkedIn […]
2 min read
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  1. Data & Insights

2023 Corporate Reputation Rankings

The Axios Harris Poll 100 is a trusted ranking of the reputations of the companies most on the minds of Americans using a framework Harris has used since 1999. Download the 25th Annual Reputation Quotient Study report to view the full rankings and gain additional insights about performance year over year.
2 min read
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  1. Technology & Innovation

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […]
3 min read
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  1. Corporate Strategy

Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of executives who have contributed to industry progress.   The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX […]
3 min read
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  1. Retailer Media

Save Mart Launches Retail Media Network

The Save Mart Companies, which operates some 200 stores in California and western Nevada under the Save Mart, Lucky, and FoodMaxx banners, said this morning that it is “broadening its digital footprint by announcing the launch of its retail media network with an expanded strategic partnership with Swiftly,  … retail technology company that delivers omnichannel tools […]
< 1 min read
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  1. Data & Insights

E-Commerce is the Evolution of Retail: How Brands and Retailers Can Bridge the Gap Between Stores and Online

Too often, brands and retailers treat their e-commerce and in-store operations as separate businesses. Each has its own product assortment, pricing strategy, inventory availability, and key performance indicators. These businesses tend to wage harmful internal battles for resources and attribution that distract from the needs of the larger organization and/or end consumer. The truth is […]
3 min read
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  1. Retailer Media

How Retail Media Will Scale the Garden Walls

Retail media represents a red-hot growth category within the advertising landscape. eMarketer is expecting U.S. retail media spending to top $45 billion this year. In terms of the impact of retail media networks (RMNs) and the evolution of the business models that drive them, we’re just getting started. Ultimately, we’re going to see a major […]
3 min read
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  1. Partnerships & Alt Profit

How Sam’s Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam’s Club, the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam’s Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member Access Platform (MAP) (2:00), and how brand […]
< 1 min read
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  1. Channel: Grocery

Save A Lot, Food 4 Less are the best-positioned grocers to serve SNAP shoppers, report finds

Dollar General, Winco and Grocery Outlet rounded out the top five grocers Dunnhumby concluded are most likely to serve financially stressed shoppers while also having reputations for offering low prices.
< 1 min read
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  1. Shopper & Customer

Consumer Trends 2023: wellness, celebrity brands, and TikTok

Recorded May 16, 2023. The New Consumer‘s founder and editor-in-chief, Dan Frommer, shares key takeaways from his latest consumer trends report, including the state of online grocery, TikTok’s role in driving commerce, and the rise in popularity of celebrity brands. Dan Frommer on the increasingly popular concept of food as medicine: “We’ve seen, of course, […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon’s Food Data Points Point to Missteps

  When you are one of the world’s largest retailers and own a chain of grocery stores the amount of ‘high-level’ data points on food, fresh foods, and food products should provide insights that would empower success.  It’s at the intersection of Intelligent Quotient (IQ) and Emotional Quotient (EQ) that interpreting that ‘high-level’ data seems […]
3 min read
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  1. Media & Marketing

Remarketing vs Retargeting: a complete guide, definition with examples

The terms remarketing and retargeting are two concepts that have emerged and become popular as a result of technological developments. There are logical reasons for this popularity among most businesses across the world. in this article, we are going to illustrate the meaning, what are the benefits, and how to use them. As an online […]
6 min read
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  1. Acquisitions, Divestitures & Mergers

Analyst says retail media is key to Albertsons/Kroger merger

The combination of Albertsons and Kroger’s retail media networks is at the heart of the merger deal between the two supermarket giants, according to Dean Rosenblum, senior research analyst for AllianceBernstein. “Long term, the biggest accelerator for profit growth for Kroger is not grocery. It’s actually retail media and advertising,” said Mr. Rosenblum. “And this […]
< 1 min read
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Editor’s Choice

  1. Channel: Mass
  2. Channel: Grocery - Natural
  3. Channel: Mass
  4. Channel: Specialty & Other
  5. Department & Category
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Corporate Strategy
  9. Media & Marketing
  10. Shopper & Customer
  11. Trends & External Forces
  12. Merchandising
  13. Stores & Formats

Target Leapfrogs Walmart For Upscale Grocery Approach

Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […]
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  1. Department: Beverage
  2. CPG: Adult Beverage
  3. CPG: Beverage
  4. CPG: Food
  5. CPG: Food & Bev
  6. CPG: HBC
  7. Channel: Ecommerce & Digital
  8. Channel: Restaurants
  9. Department & Category
  10. Department: Adult Beverage
  11. Department: Beverage
  12. Department: Food
  13. Department: HBC
  14. Department: Nonfood
  15. Corporate Strategy
  16. Corporate Finance
  17. Corporate Purpose
  18. ESG
  19. Media & Marketing
  20. Agencies & Vendors
  21. Data & Insights
  22. Shopper & Customer
  23. Technology & Innovation
  24. Trends & External Forces
  25. Merchandising
  26. Operations & Supply Chain

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Acquisitions, Divestitures & Mergers
  4. Media & Marketing
  5. Retailer Media
  6. Shopper & Customer
  7. Trends & External Forces
  8. Owned Brands (Private Label)

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
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  1. Channel: Grocery
  2. Trends & External Forces
  3. Stores & Formats

H-E-B expands its discount format

Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […]
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  1. Retailer Media
  2. ESG
  3. Media & Marketing
  4. Retailer Media
  5. Shopper & Customer
  6. Operations & Supply Chain

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
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