Marketing: Retail Media

Articles on Retailer Owned Media.

  1. Technology & Innovation

TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable.   Using onscreen QR codes and dedicated URLs, the Shopsense technology makes onscreen content shoppable via mobile devices by directing viewers to a show-specific digital store. The partnership will kick off […]
2 min read
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  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. Technology & Innovation

Simon Adds VIP Suite to Kick Off Woodbury Common Expansion

Mall operator Simon revealed big plans to expand its Woodbury Common Premium Outlet center in Fall 2023, including the addition of 155,000 square feet of retail stores and restaurants, a 200-key luxury hotel, a second parking facility and upgraded amenities. To cement the center’s image as a luxury destination, the first enhancement will be a […]
2 min read
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  1. Shopper & Customer

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Channel: Mass

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Technology & Innovation

Including Wonder, mmERCH, and Pandion: ten retail technology funding rounds you need to know about

RTIH rounds up ten retail systems ventures who have recently secured significant investments in their businesses, including blockchain enabled Web3 fashion startups, customer journey management platforms, and computer vision and AI powered warehouse inventory monitoring solutions. 1. TheyDo Customer journey management platform, TheyDo, has secured an additional $34 million in a Series A+ funding round. […]
7 min read
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  1. Channel: Ecommerce & Digital

Why It’s Time for Brands To Rethink Their Amazon Growth Strategy DSI

“We cannot expect Amazon to develop or innovate in our category because that is not necessarily their desire.” — Martin Heubel, Founder of Consulterce As more brands search for ways to boost their profit margins both holistically and on specific retail channels, Amazon is undergoing its own transformation that could make it even harder for brands to be […]
9 min read
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  1. Media & Marketing

Cookieless In-store Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren’t part of loyalty or […]
2 min read
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  1. Technology & Innovation

Q1 2024 State of the Industry with Sri & PVSB

Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need […]
2 min read
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  1. Retailer Media

The Remarkable Rise of Retail Media with Melanie Brown, VP of Home Depot’s Orange Apron Media + Monetization

Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot’s retail media journey, highlighting the company’s unique approach, which […]
2 min read
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  1. Data & Insights

Morrisons Media Group ramps up retail media offering, including digital screens on Market Street food counters

Morrisons Media Group (MMG) is introducing new retail media opportunities in a bid to further connect Morrisons customers with their favourite brands.  First up, digital screens are being introduced at Morrisons Market Street food counters. The screens provide brands the opportunity to promote products that complement the counter range on offer as well as an additional […]
2 min read
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  1. Technology & Innovation

Starring Gather AI, Wolt, Sainsbury’s: check out RTIH’s most read retail technology articles from last week

Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
6 min read
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  1. Technology & Innovation

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
5 min read
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  1. Media & Marketing

Primark President: ‘Our Business is Set Up for People to Grow Into’

Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Kevin Tulip, President of Primark U.S., will be one of several C-level leaders speaking in the C-Suite Corner, where they’ll delve into the macro […]
5 min read
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  1. Media & Marketing

Modernizing In-Store Marketing With Grocery TV’s Marlow Nickell

In this episode, the CPG Guys speak with Marlow Nickell, Co-Founder & CEO of Grocery TV, an in-store retail media network with over 21,000 displays in grocery stores across the U.S. and over 200 retail partners. Retailers partner with Grocery TV to connect their in-store retail media strategy, engage with shoppers, and generate incremental revenue. […]
2 min read
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  1. Data & Insights

Retail Media Goes to the Movies

Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover […]
2 min read
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  1. Retailer Media

Media & Merchandising Integration with Roundel’s Matt Drzewicki

In this episode, the CPG Guys speak with Matt Drzewicki, Vice President of Partner Solutions at Roundel, the retail media arm of Target Corporation. Follow Matt Drzewicki on LinkedIn at: https://www.linkedin.com/in/matt-drzewicki-aa8712/Follow Roundel on LinkedIn at: https://www.linkedin.com/company/roundel/Follow Roundel online at: https://roundel.com/ This episode is sponsored by the Cornell Omnichannel Leadership Program: https://ecornell.cornell.edu/certificates/financial-management/omnichannel-leadership-program/ Matt answered these questions: […]
2 min read
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  1. Retailer Media

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
11 min read
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  1. Technology & Innovation

Paramount Dives into Shoppable TV Beginning with the CMT Awards

Paramount Global will debut a new mobile shopping experience, powered by Shopsense AI, during the CMT Music Awards red carpet pre-show on April 7, 2024. Paramount is the inaugural partner for Shopsense’s new retail media platform, which allows viewers to shop for products and curated collections inspired by television content on content providers’ apps and […]
2 min read
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  1. Partnerships & Alt Profit

Retail Media Operations with iOPEX’s Naga Chakavarthy and Aperiam Ventures Joe Zawadzki

In this episode, the CPG Guys spoke with Naga Chakravarthy, CDO of iOPEX and their partner Joe Zawadzki, general partner at AperiamVventures. This episode is sponsored by iOPEX Follow Naga on LinkedIn at: https://www.linkedin.com/in/acnaga/Follow iOPEX on LinkedIn at: https://www.linkedin.com/company/iopex-technologies/Follow iOPEX online at: https://www.iopex.com/Follow Joe Zawadzki at : https://www.linkedin.com/in/jzawadzki/ CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG […]
2 min read
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  1. Corporate Strategy

Albertsons Simplifies Loyalty Program with Move to Single Points Currency

Albertsons has joined the growing list of retailers revamping their loyalty programs. The supermarket chain will now use a single points currency for its “for U” program and give members two months to earn and redeem their points before they expire. Additionally, an automatic cash-off option that converts points into cash discounts at checkout will […]
2 min read
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  1. Technology & Innovation

Ad Tech’s Performance Review

TV ad buying platform Cadent acquires AdTheorent, setting its sights on omnichannel. Also in this episode: The less-than-kosher attribution game that retail media networks are playing with brands. The post Ad Tech’s Performance Review appeared first on AdExchanger.
< 1 min read
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. Channel: Drug

Standardization & Transparency in Retail Media with CVS Health’s Parbinder Dhariwal

In this episode, the CPG Guys spoke with Parbinder Dhariwal, VP/CM of CVS Media Exchange, the Retail Media arm of CVS Health. This conversation transpired at RampUp, the data collaboration conference hosted by LiveRamp. Follow Parbinder Dhariwal on LinkedIn at: https://www.linkedin.com/in/parbinderdhariwal/Follow CVS Media Exchange on LinkedIn at: https://www.linkedin.com/company/cvsmediaexchange/Follow CVS Media Exchange online at: https://www.cvsmediaexchange.com/ CPG […]
< 1 min read
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  1. Shopper & Customer

The Physical Retail, Digital Canvas Customer Shopping Experience DSI

“If we can satisfy some real needs for the consumers and bring a thoughtful application of technology, analytics, and science to this new environment, then I think we will achieve this trifecta of wins — consumers will win, retailers and brands will win.” — Arsen Avakian, CEO and Founder of Cooler Screens The majority of […]
9 min read
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Editor’s Choice

  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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