Marketing: On Platform

Articles on Retailer Owned Media.

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  1. Retailer Media
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
  1. Channel: Grocery
Cara Pratt, senior vice president of Kroger Precision Marketing at 84.51°, tells sister publication Marketing Dive about why the platform enables brands to use their demand-side platform of choice.
  1. Retailer Media
ST. PETERSBURG, Fla.–(BUSINESS WIRE)– #advertising–CitrusAd adds another major grocery retailer to its growing ecommerce ad network. Price Chopper, headquartered in Overland Park, Kansas, with 52 locally owned stores joins over 25,000+ other retail stores that have banded together in the retail media boom that is igniting with CitrusAd technology. In an effort to compete with […]
  1. CPG & FMCG
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. Inmar Intelligence develops data platform technology and uses advanced data analytics to make commerce work smarter. Through its holistic portfolio of media products, advertisers can access a variety of intelligent tools — including influencer media, conversational commerce (chat-based media), audience […]
  1. Channel: Mass
A new product offering complements the retailer’s forthcoming DSP By Lisa Lacy Walmart is about to take the wraps off a new set of data products geared toward merchants and suppliers, Adweek has learned. The first contracts for Walmart Luminate, as the new feature is known, were signed in the last month, a spokesperson tells Adweek. […]
  1. Agencies & Vendors
MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–Quotient (NYSE: QUOT), the leading digital media and promotions technology company, today announced it will report its financial results for the third quarter ended September 30, 2021, after the market closes on Wednesday, November 3, 2021. Quotient will issue a press release and post a Stockholder Letter on its website’s Investor Relations […]
  1. Technology & Innovation
84.51°, a retail data science, insights and media company and a wholly owned subsidiary of Kroger Co., has named Todd James Chief Data & Technology Officer. James joins from Fidelity Investments. He built the global data and analytics organisation for Fidelity’s Workplace Investing and Health Care business units. He also led efforts to modernise servicing […]
  1. RetailWit QuickWit
WitsNotes Volume 4 takes us to a new frontier of Marketing. Title: Re-invented Marketing: A Candid, Myth-busting Interview Author: Rishad Tobaccowala (The talk and his website)  Topic(s): Marketing Length: 1 hour RetailWit Summary: 5 minutes Summary Marketing is in a perilous spot—the cookie is crumbling, privacy will be a competitive advantage, CMO tenure is the […]
  1. CPG: Food
“Is advertising dead in this ecommerce space? … I would venture to say it’s transitioning.” — Eric Heller, founder of Marketplace Ignition and chief knowledge officer of the Amazon Center of Excellence at WPP Retail media ad spend will increase an estimated 27.8% this year, amounting to nearly $24 billion brand dollars flowing to retailers. […]
  1. Holiday & Events
The holiday season matters a lot to retailers, but it is also a busy and important time for media businesses. Most advertisers spend a significant portion of their ad dollars in the last quarter of the year. So, retailers with a media network should be ready to compete for ad dollars during the holiday season.
  1. Retailer Media
With digital interactions overtaking nearly every facet of everyday life, transactional-based businesses must pivot their marketing strategies—and fast. Failure to innovate new strategies that align with today’s consumers can only lead to missed opportunities. When it comes to retail and specifically grocery retail, a new media approach to digital marketing has emerged—and it is accelerating […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular “Secrets of Scaling Your eCommerce brand” podcast. Follow  Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021Follow Mindful Marketing online at: https://mindfulmarketing.co/ This episode is also available on Jordan’s podcast. […]
  1. Shopper & Customer
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This spotlight from Groceryshop 2021 is on Criteo, a global technology company that powers the world’s marketers and media owners with trusted and impactful advertising through the world-leading Commerce Media Platform, a suite of products that activates the world’s largest […]
  1. Channel: Ecommerce & Digital
The COVID-19 pandemic accelerated the adoption of online shopping. More and more people are turning to eCommerce platforms for their shopping. However, this doesn’t mean that brick and mortar stores are dead. But how can you make sure that your FMCG brand attracts attention both online and in-store? The COVID-19 pandemic accelerated the adoption of […]
  1. Channel: Grocery
CHICAGO–(BUSINESS WIRE)–dunnhumby announced today a new technology partnership with Southeastern Grocers Inc. (SEG) to power SEG Connects, the grocery retailer’s media business. SEG Connects powered by dunnhumby will help consumer packaged goods (CPG) companies connect with SEG’s Fresco y Más, Harveys Supermarket and Winn-Dixie customers by putting the brands in front of the shoppers they want to reach […]
  1. Channel: Grocery
After 18 months of tremendous change and uncertainty, grocers, mass merchants and CPG retailers reconvened at the Groceryshop 2021 conference in Las Vegas, Nevada last week, marking a celebratory milestone for an industry that has endured more than its fair share of friction during the COVID-19 pandemic.   Held at the Mandalay Bay Resort and […]
  1. Shopper & Customer
Inmar Intelligence plans to acquire digital marketing company Aki Technologies in a deal that closes the gap between shoppers’ personalization expectations and retailers’ execution capabilities amid growing privacy concerns. The deal is expected to close in the fourth quarter and will combine Inmar’s first-party data derived from the purchase behaviors of 115 million households who […]
  1. Channel: Delivery
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1) Let’s […]
  1. Channel: Grocery
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Customer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1) Let’s […]
  1. Channel: Mass
Analytic Index Expands Platform to Help Target Vendors Excel in Organic & Paid Search Target has been consistently growing their online business, which was fueled by the COVID-19 pandemic forcing more people to shop online. Their same-day sales services such as buy online, pick up in store, curbside, and same-day delivery services have driven the […]
  1. Channel: Mass
Today, we’re pleased to announce the expansion of the Analytic Index Platform to include data from and curated reports for Target ecommerce.
  1. Department: Nonfood
LOS ANGELES–(BUSINESS WIRE)–Dogdrop, a Los Angeles-based dog care startup, today announces $2.9M in funding to scale convenient, tech-enabled dog care locations across the U.S. The latest funding was led by Fuel Capital with participation from Muse Capital, Animal Capital, Gaingels, The Helm and leaders in pet care including Mars PetCare and Garrett Smallwood, CEO of […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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