85% of social media marketers anticipate incorporating new technologies like virtual reality, the metaverse, cryptocurrencies, and NFTs into their strategies within the next year, according to research by Sprout Social. The company surveyed over 500 marketers and 1,300 consumers in the UK and Ireland. Two in five brands are planning to invest up to half […]
Social commerce, the latest darling of digital marketers, continues its meteoric rise with the latest predictions putting the industry at $1.2 trillion in purchases by 2025. With more than $958 billion spent in 2021, it’s clear that social commerce represents a very real, profitable tactic for brands. No wonder there’s hunger to invest. But at […]
The first thing Cathy Hackl, Chief Metaverse Officer at Future Intelligence Group, wants people to know about the metaverse is that you haven’t missed the boat. Merriam-Webster doesn’t even have a definition for the term “metaverse” yet — Hackl checks every day. Bottom line, there’s still plenty of time to wrap your head around the […]
As brands compete to stay top of mind for consumers, ensuring they have the flexibility to adapt and react quickly to new trends and engagement opportunities is incredibly important. Brands can no longer rely on legacy technology to achieve that competitive edge. These platforms are rigid and add friction when campaign teams want to integrate […]
Many titans of the Web 1.0 and 2.0 eras have been relegated to the dustbin of history, rendered irrelevant or knocked out altogether for failing to evolve and give consumers what they want. As we sit on the precipice of the more decentralized and immersive Web 3.0, more commonly known as Web3, today’s companies need […]
As consumers grow more savvy about influencer advertising, how influencers are used by brands is set to take divergent paths. Concerns about the negative ramifications of misleading influencer content will see greater emphasis on authenticity, while simultaneously growing excitement about virtual reality and the metaverse is presenting opportunities to use virtual influencers. Advertisers to crack […]
Entering 2022, privacy technology was identified as the top prediction for increased marketing investment to look for throughout the year. Consumers have voiced anger, confusion and suspicion over company breaches, unwanted sharing of personal information, and collection of data from other entities. A survey right before the new year, seen in Forbes, showed that almost […]
Meta Platforms is pitching its hardware to businesses as a means to use virtual and augmented reality tech to conduct conference calls, train workers and more. The company is planning to open its first store featuring many of the devices that Meta believes will be integral in bringing about widespread participation in the metaverse.
Mark Zuckerberg has teased a new smart glasses project in partnership with EssilorLuxottica, a report from Reuters says. The report says Zuckerberg teased it by posting a picture of the other company’s chairman wearing a prototype of a neural interface wristband which is designed for directing other devices. Zuckerberg, in the post, said Leonardo Del […]
DELIVER 2022, the flagship in-person event for Europe’s premier community for e-commerce and logistics, arrives 8+9 June at Amsterdam’s Taets Art & Event Park. The event gives industry professionals a focused opportunity to connect in-person in one-to-one meetings, share insights at inspiring interactive sessions, and see innovative new technologies at work on the exhibition floor. […]
Twice a month we publish a rundown of new services, updates, and collaborations that could help merchants. This installment includes updates on augmented reality, international transactions, small business marketing, and more. The post Ecommerce Product Releases: May 3, 2022 appeared first on Practical Ecommerce.
RTIH Editor, Scott Thompson, brings you his stand out ‘future of retail’ systems deployments from last month, including NFT collections, checkout-free stores, and TikTok shopping events. Wakefern Food Corp. Wakefern Food Corp., the largest retailer owned cooperative in the US, has announced a pilot with Simbe Robotics to deploy its business intelligence solution, Tally, at […]
Snap has unveiled a raft of new augmented reality (AR) shopping tools to make AR creation simple, fast and cost effective for businesses, meanwhile offering consumers more places to shop… The post Snap unveils raft of new AR shopping tools appeared first on Latest Retail Technology News From Across The Globe – Charged.
At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that […]
Meta, formerly Facebook, announced Tuesday that it would open its first physical store next month. The social media giant said in a blog post Monday that the store, which will be located in Burlingame, Calif., would be “a space to discover Meta Portal, Ray-Ban Stories, and Meta Quest 2 and try them out in person.” […]
Follow these six rules to create a virtual presence that is worth the investment. Talk to a PR professional about the metaverse and you’re likely to get reactions that range from dismissive to confused — to downright anxious. It’s a concept many are discussing but few seem to truly understand. For communications experts, that’s excusable […]
The growing use of immersive technologies such as augmented and virtual reality will spur consumer-facing companies, such as those in retail, consumer goods and travel, to increase investment in new capabilities and experiences to blend physical and virtual worlds, or risk being left behind, according to the findings of a recent global survey from Accenture (NYSE:ACN).
Also: Earned media advice on Twitter and the success of NPR’s Planet Money videos. Hello, communicators: Public relations consultant Michelle Garrett offered some sage advice for PR pros looking to boost their earned media success: Got an opportunity to be included in an earned media story? Don’t hesitate. Move *quickly* to respond to the journalist […]
All the buzz surrounding the virtual experiences within the metaverse has, ironically, brought Meta into the real world. The company formerly known as Facebook will launch a brick-and-mortar Meta Store retail space on May 9, 2022 in Burlingame, Calif. Intended to provide a location where consumers can test Meta-oriented products such as Portal, Ray-Ban Stories […]
Jisp’s augmented reality (AR) ‘Scan & Save’ technology has helped convenience retailer Nisa increase footfall, brand loyalty and basket spend through the use of smart data. Implementation of the tech… The post How Jisp ‘Scan & Save’ is helping the convenience sector appeared first on Latest Retail Technology News From Across The Globe – Charged.
SYRACUSE, N.Y. – A vast majority of consumers, 85%, will do more in-store shopping in 2022 than last year, according to new research from ChaseDesign. Factors driving this return to physical locations include having the simple ability to choose products in person, seeing what’s new, and taking advantage of the store staff’s expertise. At the […]
Amazon.com will let other online merchants piggyback on its Prime service to deliver goods quickly to their customers, reports CNBC. The company on Thursday launched a new service, Buy with Prime, that lets third-party merchants use Amazon’s vast shipping and logistics network to fulfill orders on their own sites, while also appealing to Amazon’s 200 […]
Retail industry professionals know how vital it is for them to stay abreast of the latest consumer and societal trends. When your job is ultimately about pleasing the public with the products you offer, you’d better have a solid grasp of what’s important to customers today — and most of all how their expectations may […]
Walmart has launched shoppable augmented reality (AR) filters with photo-sharing app Snapchat. The Walmart “Snap Scan & Shop” lets Snapchat users scan food products in a refrigerator or pantry to… The post Walmart launches AR recipe filters with Snapchat appeared first on Latest Retail Technology News From Across The Globe – Charged.
Field service business leaders have a fantastic opportunity to grow business through their sustainability initiatives, as more companies seek to reduce their carbon footprint. Companies adopting sustainability as a strategic pillar are picking partners that share the same values. Yet this is easier said than done. Getting support from stakeholders on real sustainability initiatives is […]