Tech: AR and VR

  1. Technology & Innovation

Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution

As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […]
3 min read
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  1. CPG: Food

How CPG Brands Can Deliver a Best-in-Class DTC Experience DSI

“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
11 min read
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  1. Technology & Innovation

These innovations are revolutionising the online gambling industry

The online gambling industry has undergone a remarkable transformation over the past few years, thanks to a wave of innovative technologies and novel approaches. In this article, we’ll explore the game-changing innovations that are revolutionising the way we experience online casinos and betting platforms. From virtual reality (VR) experiences to blockchain technology, these developments are […]
3 min read
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  1. Technology & Innovation

Herman Miller, Design Within Reach Launch 3D Product Visualization Online

To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. The 3D product visualization and customization features are powered by 3D Cloud by Marxent and are available on top-performing seating products, with plans to add more […]
2 min read
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  1. Data & Insights

Retail Traffic Trends #151: Long Live Impulse Buys

Knowing that consumers today are adept at balancing frugality and indulgence, in 2024 we expect to e-commerce to take on an even more dominant role, and in-store shopping to make a major comeback. This week, we explore how impulse buys are slowly disappearing and look forward to trends we expect to see in 2024. THIS […]
2 min read
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  1. Shopper & Customer

Driving Sales and Brand Loyalty With Compelling PDPs

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives […]
4 min read
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  1. Data & Insights

7 festive packaging ideas to drive up the holiday sales

Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers.  The sole purpose of a package is to protect the shipment of the product from being damaged while in transit. But, a package can also be used as a marketing tool. Find out how. […]
5 min read
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  1. Technology & Innovation

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs.    “After exploring our options over the […]
2 min read
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  1. Technology & Innovation

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs.    “After exploring our options over the […]
2 min read
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  1. Data & Insights

Unique Holiday Marketing Ideas for Ecommerce brands with Examples

Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their […]
5 min read
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  1. Data & Insights

How to increase mobile conversion rate: 7 proven tips

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below formula. A mobile conversion rate is a very important factor since most of the customers now browse […]
5 min read
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  1. Shopper & Customer

Embracing The Retail Renaissance: Strategies For Independent Retailers

In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Research shows that 75% of businesses increased their credibility and trust by harnessing […]
4 min read
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  1. Technology & Innovation

Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Meta debuted a series of new AI-powered tools for its social platforms, including Facebook, Instagram, Messenger and WhatsApp, at its annual developers conference Meta Connect on Sept. 27. And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its […]
4 min read
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  1. Technology & Innovation

La-Z-Boy works with 3D Cloud by Marxent as it taps web-based augmented technology

Furniture retailer La-Z-Boy reports that 3D product configuration and WebAR OnDemand technology is now available on its website. Powered by 3D Cloud by Marxent, the initiative is part of La-Z-Boy’s Century Vision strategic plan. The company is investing in a range of new shopping and brand experiences for both digital platforms and bricks and mortar […]
2 min read
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  1. Retail Operations

Reboot, Rethink How Digital Experiences Get Created Online

For several years now, retailers have been deploying creative digital marketing tactics and transforming how consumers engage with them online. But what if they’ve been doing it all backward? A recent digital experience benchmark report found 85 percent of consumers are unhappy with their online shopping experience, so there’s room for improvement. Companies looking to […]
2 min read
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  1. Shopper & Customer

3 ways auto brands can resonate with consumers in challenging times

The automotive industry is in a state of flux, challenged by both internal and external factors. As a result, brands and retailers have been met with unprecedented challenges when looking to reach, and convince, consumers to purchase a vehicle in the short term. Furthermore, those still in the market for a vehicle may be met […]
3 min read
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  1. Media & Marketing

Your Views:  Loyalty Ignored

I went off yesterday – twice – about Amazon’s decision to convert Prime Video to an advertising-supported platform;  you’ll only be able to watch commercial-free if you pay an extra $36 a year (which makes it a de facto Prime membership fee increase).  I think this represents a lack of loyalty on Amazon’s part to […]
3 min read
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  1. Technology & Innovation

How to Win in Retail: Less Science, More Art

By Doug Stephens Over the last 20 years, technology has transformed retail. Mobile phones have become essential conduits for communication, entertainment and commerce. Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has […]
7 min read
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  1. Media & Marketing

Diesel partners with DressX on collection for Meta Avatars

​[[“value”:” Dive Brief The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores. Published Sept. 21, 2023 Two Meta avatars wearing the DressX and Diesel collection. The brand’s contemporary streetwear looks are available as digital clothing for avatars. Courtesy of DressX, Diesel “]] 
< 1 min read
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  1. Technology & Innovation

Bridging Online and Offline Retail in the ‘Phygital’ Era Via Mobile Phones

Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing […]
3 min read
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  1. Technology & Innovation

Navigating the Future: How Composable Architectures Are Powering the Next Generation of Retail

In today’s rapidly evolving retail landscape, adaptability is key. Retailers must stay ahead of changing market dynamics and shifting consumer behaviors to remain competitive. To achieve this, they require robust and flexible retail systems that can seamlessly adapt and scale. This is where composable architectures come into play, offering a transformative solution that empowers the […]
3 min read
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  1. Technology & Innovation

AR examples in e-commerce: A whole new shopping experience

Augmented reality is transforming online shopping. Find out how brands are using AR technologies to deliver innovative e-commerce experiences. The e-commerce world is changing fast. As we welcome new technologies to the online retail sector, it’s becoming easier than ever to recreate the experiences consumers traditionally have in a physical store. From powering virtual try-ons […]
5 min read
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  1. Media & Marketing

At Bojangles Tailgating is a Branded Invitation

  What could be more relevant, timely, or customer focused in the fall than a branded tailgating opportunity for a fresh fast quality hand held restaurant than tailgating mix and match bundled meal?  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks that Bojangles revamped Bojangles app are a prefect fit for fall.  […]
3 min read
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  1. Shopper & Customer

Retail’s Future is Phygital

The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. Retailers […]
3 min read
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  1. Shopper & Customer

How brands can tap into the increasing popularity of competitive socialising

What is competitive socialising? Competitive socialising brings together a range of traditional activities such as tenpin bowling, crazy golf and darts, along with novel and innovative offerings such as racing car simulators and social cricket, into an immersive and contemporary environment. Many operators are taking advantage of large vacant retail spaces, and are also increasingly […]
4 min read
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NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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