Tech: AR and VR

  1. Technology & Innovation
The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?  Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That […]
  1. Technology & Innovation
In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”. While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in […]
  1. Start Ups
Emperia, which creates immersive e-commerce spaces for retail brands, has raised a $10 million Series A. This follows an $875k pre-seed in 2021 (featuring Concept Ventures, SFC Capital, Blissgrowth). The Series A round was led by Base10 Partners and joined by investors including Daphni (via its retail fund Dastore), Sony Innovation Fund, Background Capital, Stanford […]
  1. Technology & Innovation
We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […]
  1. Shopper & Customer
The 2022 shopping season, including coveted holiday sales, proved to be anything but typical for shoppers and retailers alike. Issues with rising inflation and tighter budgets, coupled with continued shipping challenges, gave way to new and interesting retail trends. Data from Quantum Metric shows that providing value at every step in the digital experience is […]
  1. Technology & Innovation
There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact […]
  1. Technology & Innovation
AltspaceVR has had a few close calls over the years, but the company that built virtual social spaces well before “metaverse” was a household word is shuttering for good this time. After announcing that it would close up shop in 2017, Microsoft intervened and the company came under the tech giant’s wing. Now, Microsoft is […]
  1. Shopper & Customer
The grocery sector has undergone serious shifts in the past couple years. From upgraded technologies that enable digital ordering to pandemic-era shopping habits that sent certain products flying off the shelves, today’s grocery shoppers are no longer loyal to the same store or chain. They hunt for the retailers with the best products, selection and […]
  1. Technology & Innovation
I’m going to start the year with a controversial prediction: we are at the beginning of a massive wave of growth in martech. The next 7 years of expansion in our industry and profession will dwarf the past 7 years. I assume that’s a controversial claim because most people think this is going to be […]
  1. Technology & Innovation
It gets thrown around so often that even typing it here begs a virtual eye roll – but yes, it’s true: the metaverse was all abuzz at CES 2023. Indeed, vendors were keen to showcase technologies that could play a key role in making virtual worlds a sensory-rich experience. OVR Technology, for example, unveiled a […]
  1. Shopper & Customer
The e-commerce user experience (UX) is more important than ever for retailers. Consumers are looking for convenient, personalized shopping experiences, from online to in-store and everything in between. While there has been significant progress in improving e-commerce UX in recent years, advancements focused on efficiency have had the most impact. As we begin 2023, three […]
  1. Technology & Innovation
PR pros, here’s what you need to know. Now that we’re officially in the new year, there’s no better time to reflect on 2022. As always, there was no shortage of monumental moments throughout the tech space, with everything from artificial intelligence (AI) to augmented reality (AR) making waves. While many of 2022’s trends will […]
  1. Shopper & Customer
Last year the e-commerce industry saw a wave of innovations and, as we begin 2023, a host of exciting new developments are on the horizon. According to British online marketplace OnBuy, current trends are dominated by the ‘conscious consumer’ – whose primary concern is savvy spending and making money go further. With 2023 slated as […]
  1. Media & Marketing
  Do you ever ask yourself what is the value of a partnership?  At Chipotle the question is top of mind when thinking about how to drive growth in the messaging while edifying the brands message. According to Steven Johnson the first step is focus on the success of grocerant niche ‘halo’ of better for […]
  1. Channel: Mass
Merchants across the globe are navigating an uncertain economy as they find their way out of a pandemic. They must continuously adapt to various forces to meet shopper demands and drive conversions by applying new technologies and methods. But opportunity still exists for online merchants. Online shopping exploded into a more than $5 trillion market […]
  1. Media & Marketing
  What looks good on the menu is the question asked time and time again.  Back in the day menus were are about the written descriptors.  Today, consumers have migrated to digital devices.  In fact, Americans decide what to have for dinner when they want to go out to eat digitally.  The most common ways […]
  1. Technology & Innovation
We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. These are the articles that are currently on their radars, including Walmart, DroneUp, Advanced Commerce, Metapack’s The Delivery Conference 2023, TalkShopLive, and JLo Beauty. UK e-commerce startup Advanced Commerce bags funding for merchandising platform […]
  1. Technology & Innovation
This was a year in which CEO Mark Zuckerberg changed Facebook’s name to Meta, debuted the Metaverse and set a bold new course for his company based largely on the promise of new sources of marketing and hardware sales. And yet, global shipments of VR headsets and AR devices slumped by over 12 percent in […]
  1. Technology & Innovation
The year 2022 may mark a turning point in the trajectory of many tech giants. Meta, shedding billions per quarter, mainly due to over-investment in virtual reality technology, laid off 13 percent of its workforce, Twitter suffered at the hands of the Elon Musk takeover to the point of facing bankruptcy and even Amazon seems […]
  1. Technology & Innovation
We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. These are the articles that are currently on their radars, including Walmart, DroneUp, MAPCO, Grabango, Currys, Co-op, and Just Eat. Walmart drone delivery service hits Arizona, Texas and Florida markets with DroneUp Walmart’s drone […]
  1. Technology & Innovation
This year in tech, too much happened and very little of it made sense. It was like we were being controlled by a random number generator that would dictate the whims of the tech industry, leading to multiple “biggest news stories of the year” happening over the course of a month, all completely disconnected from […]
  1. Technology & Innovation
Warner Music Group (WMG) will partner with and invest in digital fashion retailer DressX, gaining a platform for select WMG artists to design their own virtual fashion lines. These artists will collaborate directly with DressX to design and launch 3D and AR virtual clothing that their fans can collect across Instagram, Snapchat and other platform […]
  1. Technology & Innovation
Amazon Web Services (AWS), Meta, Microsoft and mapping and location solution TomTom are the founding members of a new collaborative effort to develop a set of shared, open and interoperable map data in order “to create a living digital record of the physical world.” Some might argue that record already exists in the form of […]
  1. Shopper & Customer
This year has been one of uncertainty and disruption across the retail space, with many other headaches arising during peak season. As retailers decipher what to expect during this critical, late fourth quarter, there’s a million-dollar question hanging in the balance: With getting items to shelves still a pressing challenge, how does customer experience remain […]
  1. Operations & Supply Chain
Ever visited a retail customer service desk looking for a specific item and been told “The system says there are three in stock, but if they aren’t on the shelf, we don’t know where they are.”? Most shoppers have been in this frustrating position at least once (and most retailers, daily). While virtually every retailer […]
  1. Technology & Innovation
Money saving and rewards specialist Jisp reports that, since launching in September 2021, its Scan & Save offering has seen over 1,000,000 scans, 797,448 money saving coupons issued, and 714,094 shopper redemptions made, achieving a conversion of 89.5% from digital coupon issued to redemption. Retailers offering the augmented reality centric Scan & Save have from […]
  1. Technology & Innovation
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including JD Sports, Very, Printemps, Amazon, Forever 21, and Macy’s. JD Sports To promote its festive campaign, King of the Game, JD has teamed up with Snap to create an augmented reality experience transforming its Oxford […]
  1. Media & Marketing
Host Samantha Dover is joined by gaming industry experts Brian Benway and Zach Emmanuel as they discuss the future of the gaming industry, including social media participation, game streaming, and the development of VR and AR technology. What are the opportunities for in-game advertising and sponsorship? What can brands do to address diversity in gaming […]
  1. Trends & External Forces
The Federal Trade Commission (FTC) yesterday sent what is called “a second request” for additional information on the proposed $24.6 billion acquisition by Kroger of Albertsons, a deal that would, if approved, combine the second and fourth ranked US supermarket chains. Bloomberg writes that “such a request lengthens a transaction’s antitrust review by months or […]

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Editor’s Choice

  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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