Technology & Innovation Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […] Rebecca Rom-Frank December 7, 2023December 7, 2023 3 min read Technology & InnovationAIConsumersDept. HBCHoliday & EventsPredictions and ForecastsMarketing: Social MediaHealth & WellnessInclusivityCompetitionDept. FreshCOVID19Dept. Natural / OrganicData & InsightsDept. NonfoodESG and CSRTech: AR and VRShoppersPricing & PromotionsMetaverseMarketing: VoiceMarketing: Direct & PersonalizationMarketing: Brand 0 Saving Bookmark this article Bookmarked
CPG: Food How CPG Brands Can Deliver a Best-in-Class DTC Experience DSI “We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […] Digital Shelf Institute November 27, 2023November 27, 2023 11 min read General MillsConsumersStrategyShoppersMerchandisingData & InsightsPartnershipsTechnology & InnovationDept. NonfoodMarketing: TradeMarketing: Social MediaAcquisitionMarketing: ShopperMarketing: In StoreESG and CSRCustomer ExperienceDept. GroceryMarketing: Loyalty & SubscriptionMetaverseOperations & Supply ChainProcter & GambleShopifySustainabilityTech: AR and VR 0 Saving Bookmark this article Bookmarked
Technology & Innovation These innovations are revolutionising the online gambling industry The online gambling industry has undergone a remarkable transformation over the past few years, thanks to a wave of innovative technologies and novel approaches. In this article, we’ll explore the game-changing innovations that are revolutionising the way we experience online casinos and betting platforms. From virtual reality (VR) experiences to blockchain technology, these developments are […] Retail Technology Innovation Hub November 12, 2023November 12, 2023 3 min read Technology & InnovationAIData & InsightsTech: AR and VRMarketing: UGCblockchainShoppersCryptoGamingPredictions and ForecastsDept. NonfoodSustainabilityMetaverseDept. Toys & GamesESG and CSRPartnershipsMarketing: Trade 0 Saving Bookmark this article Bookmarked
Technology & Innovation Herman Miller, Design Within Reach Launch 3D Product Visualization Online To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. The 3D product visualization and customization features are powered by 3D Cloud by Marxent and are available on top-performing seating products, with plans to add more […] Retail TouchPoints November 7, 2023November 7, 2023 2 min read ShoppersGamingTechnology & InnovationMarketing: Social MediaTech: AR and VRPredictions and ForecastsMetaverseExecutives 0 Saving Bookmark this article Bookmarked
Technology & Innovation Why augmented reality should be part of your holiday marketing strategy Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions. MarketingDive November 7, 2023November 7, 2023 < 1 min read Holiday & EventsTechnology & InnovationTech: AR and VRMetaverseStrategy 0 Saving Bookmark this article Bookmarked
Technology & Innovation Google expands AR try-on tech to hair color The company is also introducing augmented reality beauty ads, where brands can have a try-on experience in place of a product image. RetailDive October 26, 2023October 26, 2023 < 1 min read Technology & InnovationGoogleTech: AR and VRMetaverseDept. HBC 0 Saving Bookmark this article Bookmarked
Data & Insights Retail Traffic Trends #151: Long Live Impulse Buys Knowing that consumers today are adept at balancing frugality and indulgence, in 2024 we expect to e-commerce to take on an even more dominant role, and in-store shopping to make a major comeback. This week, we explore how impulse buys are slowly disappearing and look forward to trends we expect to see in 2024. THIS […] Doorcounts October 25, 2023November 6, 2023 2 min read Data & InsightsTechnology & InnovationAIConsumersDeliveryStore LocationPredictions and ForecastsAmazonSustainabilityESG and CSRMarketing: In StoreWeatherHoliday & EventsShoppersOmnichannelOperations & Supply ChainThick DataMarketing: Social MediaCOVID19Tech: AR and VRDept. NonfoodEconomyLegal & CriminalMetaverse 0 Saving Bookmark this article Bookmarked
Shopper & Customer Driving Sales and Brand Loyalty With Compelling PDPs Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives […] TJ Waldorf October 25, 2023December 7, 2023 4 min read ConsumersShoppersMarketing: UGCMarketing: Loyalty & SubscriptionPredictions and ForecastsReturnsData & InsightsTechnology & InnovationHealth & WellnessDept. Natural / OrganicUnileverShopifyResults & InvestmentMetaverseTech: AR and VRStore LocationESG and CSRConsultingPartnershipsMarketing: In StoreDept. GroceryExecutivesMarketing: Social MediaBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Pat McGrath Labs, Google partner on AR beauty pop-up in NYC [[“value”:”The event invites guests to virtually try on products using Google’s augmented reality tools. “]] RetailDive October 18, 2023October 18, 2023 < 1 min read GooglePop UpsPartnershipsDept. HBCTechnology & InnovationTech: AR and VRMetaverseDept. Nonfood 0 Saving Bookmark this article Bookmarked
Data & Insights 7 festive packaging ideas to drive up the holiday sales Have you come up with creative holiday packaging ideas? Holiday packaging is essential to bring a festive mood to the customers. The sole purpose of a package is to protect the shipment of the product from being damaged while in transit. But, a package can also be used as a marketing tool. Find out how. […] Latest Shipment October 16, 2023October 16, 2023 5 min read Data & InsightsPackagingHoliday & EventsShoppersDeliveryOperations & Supply ChainMarketing: Direct & PersonalizationCustomer ExperienceSustainabilityESG and CSRReturnsDept. NonfoodMarketing: Social MediaMarketing: BrandMarketing: TradePricing & PromotionsStrategyTech: AR and VRMarketing: Loyalty & SubscriptionTrends: Marketing 0 Saving Bookmark this article Bookmarked
Technology & Innovation Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs. “After exploring our options over the […] Retail TouchPoints October 12, 2023October 12, 2023 2 min read Technology & InnovationAIMarketing: Social MediaResults & InvestmentESG and CSRExecutivesMetaversePricing & PromotionsAssociatesSponsoredTech: AR and VRPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Technology & Innovation Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs. “After exploring our options over the […] Retail TouchPoints October 12, 2023October 16, 2023 2 min read Technology & InnovationAIMarketing: Social MediaResults & InvestmentESG and CSRExecutivesMetaversePricing & PromotionsAssociatesSponsoredTech: AR and VRPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Data & Insights Unique Holiday Marketing Ideas for Ecommerce brands with Examples Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their […] Latest Shipment October 11, 2023October 11, 2023 5 min read Data & InsightsHoliday & EventsDeliveryShoppersTargetMondelezConsumersStrategyMarketing: Direct & PersonalizationPackagingReturnsCostcoOperations & Supply ChainStore LocationDept. NonfoodCompetitionMarketing: Loyalty & SubscriptionDept. ApparelDept. HBCConsultingTrends: ConsumerDept. OTCDept. Toys & GamesEconomyESG and CSRMarketing: Social MediaMetaverseTech: AR and VRTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Snapchat courts brands with interactive Halloween series starring creators Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. MarketingDive October 9, 2023October 9, 2023 < 1 min read Marketing: Social MediaHoliday & EventsTechnology & InnovationTech: AR and VRStreamingMetaverse 0 Saving Bookmark this article Bookmarked
Data & Insights How to increase mobile conversion rate: 7 proven tips You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below formula. A mobile conversion rate is a very important factor since most of the customers now browse […] Latest Shipment October 2, 2023October 2, 2023 5 min read Data & InsightsDeliveryShoppersDept. NonfoodAmazonESG and CSRMobile commerceMarketing: Social MediaData VisualizationThick DataEconomyGoogleMarketing: UGCMarketing: VoiceTechnology & Innovationsocial commerceTech: AR and VRConsumersMetaverseMeta (Facebook)TikTokDept. GroceryAI 0 Saving Bookmark this article Bookmarked
Shopper & Customer Embracing The Retail Renaissance: Strategies For Independent Retailers In this era of the “Retail Renaissance,” independent retailers are in a prime position to carve their niche in the market through innovative marketing ideas and concepts. The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. Research shows that 75% of businesses increased their credibility and trust by harnessing […] Retail Minded October 1, 2023October 1, 2023 4 min read ConsumersShoppersData & InsightsSustainabilityOmnichannelMarketing: Social MediaTechnology & InnovationESG and CSRDept. NonfoodReturnsStrategyTargetMarketing: Direct & PersonalizationMarketing: In StoreAIPackagingPredictions and ForecastsThick DataCustomer ExperienceTrends: RetailPartnershipsMarketing: Loyalty & SubscriptionMarketing: OOHDept. ApparelMerchandisingOperations & Supply ChainPhilanthropyShopifyTech: AR and VRMarketing: TradeMarketing: UGCMetaverseAssociatesBigCommerceDept. PerimeterDept. BakeryResults & Investment 0 Saving Bookmark this article Bookmarked
Technology & Innovation Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing Meta debuted a series of new AI-powered tools for its social platforms, including Facebook, Instagram, Messenger and WhatsApp, at its annual developers conference Meta Connect on Sept. 27. And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its […] Retail TouchPoints September 28, 2023September 28, 2023 4 min read AITechnology & InnovationMeta (Facebook)Marketing: Social MediaDept. NonfoodMetaverseTrends: TechMarketing: VoiceData & InsightsExecutivesAmazonESG and CSRGoogleTech: AR and VRSustainabilityPartnerships 0 Saving Bookmark this article Bookmarked
Technology & Innovation La-Z-Boy works with 3D Cloud by Marxent as it taps web-based augmented technology Furniture retailer La-Z-Boy reports that 3D product configuration and WebAR OnDemand technology is now available on its website. Powered by 3D Cloud by Marxent, the initiative is part of La-Z-Boy’s Century Vision strategic plan. The company is investing in a range of new shopping and brand experiences for both digital platforms and bricks and mortar […] Retail Technology Innovation Hub September 28, 2023September 28, 2023 2 min read Technology & InnovationData & InsightsShoppersDept. NonfoodExecutivesMarketing: PrintOmnichannelConsumersMarketing: In StoreMetaversePartnershipsStore LocationTech: AR and VR 0 Saving Bookmark this article Bookmarked
Retail Operations Reboot, Rethink How Digital Experiences Get Created Online For several years now, retailers have been deploying creative digital marketing tactics and transforming how consumers engage with them online. But what if they’ve been doing it all backward? A recent digital experience benchmark report found 85 percent of consumers are unhappy with their online shopping experience, so there’s room for improvement. Companies looking to […] Darren Guarnaccia September 28, 2023September 28, 2023 2 min read Technology & InnovationAIOmnichannelCustomer ExperienceConsumersDept. NonfoodPredictions and ForecastsMarketing: Social MediaData & InsightsMarketing: Direct & PersonalizationMetaverseShoppersStrategyTech: AR and VRTech: IoT 0 Saving Bookmark this article Bookmarked
Channel: Club Costco pushes forward with app upgrades The changes, which include augmented reality and the upcoming ability to scan barcodes, have significantly boosted the tool’s downloads and app store rating. Grocery Dive September 27, 2023September 27, 2023 < 1 min read CostcoTechnology & InnovationMetaverseTech: AR and VR 0 Saving Bookmark this article Bookmarked
Shopper & Customer 3 ways auto brands can resonate with consumers in challenging times The automotive industry is in a state of flux, challenged by both internal and external factors. As a result, brands and retailers have been met with unprecedented challenges when looking to reach, and convince, consumers to purchase a vehicle in the short term. Furthermore, those still in the market for a vehicle may be met […] Mintel September 27, 2023September 27, 2023 3 min read ConsumersTechnology & InnovationAIDept. NonfoodTech: AR and VRMetaverseTargetSustainabilityAssociatesData & InsightsUnileverMarketing: TradeMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Media & Marketing Your Views: Loyalty Ignored I went off yesterday – twice – about Amazon’s decision to convert Prime Video to an advertising-supported platform; you’ll only be able to watch commercial-free if you pay an extra $36 a year (which makes it a de facto Prime membership fee increase). I think this represents a lack of loyalty on Amazon’s part to […] MorningNewsBeat September 26, 2023September 26, 2023 3 min read ShoppersAmazonStreamingMarketing: Loyalty & SubscriptionDeliveryMarketing: Digital MediaOperations & Supply ChainPackagingMarketing: BroadcastExecutivesMetaverseTech: AR and VRSustainabilityResults & InvestmentPricing & PromotionsPredictions and ForecastsData & InsightsMarketing: TradeTrends: TechCOVID19Dept. GroceryDept. FuelHealth & WellnessMarketing: Print 0 Saving Bookmark this article Bookmarked
Technology & Innovation How to Win in Retail: Less Science, More Art By Doug Stephens Over the last 20 years, technology has transformed retail. Mobile phones have become essential conduits for communication, entertainment and commerce. Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has […] Retail Prophet September 25, 2023September 25, 2023 7 min read Technology & InnovationAIConsumersShoppersData & InsightsESG and CSRCustomer ExperienceCompetitionSustainabilityResults & InvestmentDept. ApparelBrick and MortarDept. NonfoodInternationalDept. Toys & GamesAmazonPredictions and ForecastsMerchandisingDept. BeverageDept. HBCDept. Adult BevCOVID19Trends: RetailDept. PerimeterInternational - UKMarketing: Loyalty & SubscriptionMarketing: Social MediaMetaverseTech: AR and VRDept. Fresh 0 Saving Bookmark this article Bookmarked
Media & Marketing Diesel partners with DressX on collection for Meta Avatars [[“value”:” Dive Brief The digital wearables are available through the Instagram, Facebook, Messenger and Quest VR online stores. Published Sept. 21, 2023 Two Meta avatars wearing the DressX and Diesel collection. The brand’s contemporary streetwear looks are available as digital clothing for avatars. Courtesy of DressX, Diesel “]] RetailDive September 22, 2023September 22, 2023 < 1 min read Meta (Facebook)PartnershipsMarketing: Social MediaTech: AR and VRDept. ApparelBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Bridging Online and Offline Retail in the ‘Phygital’ Era Via Mobile Phones Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing […] Toby Rush September 20, 2023September 20, 2023 3 min read Technology & InnovationConsumersShoppersCryptoMarketing: TradePricing & PromotionsDept. ApparelCustomer ExperiencePredictions and ForecastsStore LocationAmazonAssociatesExecutivesPartnershipsTech: CashierlessTech: AR and VRSustainabilityRegional GroceryPop UpsblockchainNFTMetaverseLegal & CriminalGiant EagleMarketing: Direct & PersonalizationBrick and MortarCircle KData & InsightsAlimentation Couche-Tard 0 Saving Bookmark this article Bookmarked
Technology & Innovation Navigating the Future: How Composable Architectures Are Powering the Next Generation of Retail In today’s rapidly evolving retail landscape, adaptability is key. Retailers must stay ahead of changing market dynamics and shifting consumer behaviors to remain competitive. To achieve this, they require robust and flexible retail systems that can seamlessly adapt and scale. This is where composable architectures come into play, offering a transformative solution that empowers the […] Kristin Naragon September 7, 2023September 7, 2023 3 min read Technology & InnovationPredictions and ForecastsData & InsightsShoppersAIOperations & Supply ChainOmnichannelTrends: RetailMarketing: Social MediaDept. ApparelMarketing: PrintDept. HBCConsumersMarketing: Direct & PersonalizationMeta (Facebook)Trends: TechResults & InvestmentStrategyTech: AR and VRMetaverse 0 Saving Bookmark this article Bookmarked
Technology & Innovation AR examples in e-commerce: A whole new shopping experience Augmented reality is transforming online shopping. Find out how brands are using AR technologies to deliver innovative e-commerce experiences. The e-commerce world is changing fast. As we welcome new technologies to the online retail sector, it’s becoming easier than ever to recreate the experiences consumers traditionally have in a physical store. From powering virtual try-ons […] Future of Commerce September 7, 2023September 7, 2023 5 min read Technology & InnovationTech: AR and VRMetaverse 0 Saving Bookmark this article Bookmarked
Media & Marketing At Bojangles Tailgating is a Branded Invitation What could be more relevant, timely, or customer focused in the fall than a branded tailgating opportunity for a fresh fast quality hand held restaurant than tailgating mix and match bundled meal? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks that Bojangles revamped Bojangles app are a prefect fit for fall. […] Grocerant Guru August 29, 2023August 29, 2023 3 min read PartnershipsDept. GroceryData & InsightsMarketing: Social MediaRestaurantsDept. BeverageTwitterMeta (Facebook)ConsultingExecutivesTech: AR and VRMetaverseShoppersStrategyDept. FreshESG and CSRDept. Toys & GamesDept. NonfoodTechnology & InnovationTikTokDeliveryPricing & Promotions 0 Saving Bookmark this article Bookmarked
Shopper & Customer Retail’s Future is Phygital The retail landscape has dramatically changed over the last few years, and one emerging trend appears to be here to stay. Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. Retailers […] Retail TouchPoints August 23, 2023August 23, 2023 3 min read ShoppersConsumersDept. ApparelMarketing: In StoreMarketing: Direct & PersonalizationBrick and MortarTechnology & InnovationMarketing: Loyalty & SubscriptionData & InsightsPredictions and ForecastsOperations & Supply ChainTech: AR and VRPartnershipsFlagship StoresPricing & PromotionsMarketing: Social MediaCustomer ExperienceTrends: RetailCOVID19Dept. OTCInternational - North AmericaAssociatesMarketing: TradeMerchandisingMeta (Facebook)MetaverseExecutivesAmazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer How brands can tap into the increasing popularity of competitive socialising What is competitive socialising? Competitive socialising brings together a range of traditional activities such as tenpin bowling, crazy golf and darts, along with novel and innovative offerings such as racing car simulators and social cricket, into an immersive and contemporary environment. Many operators are taking advantage of large vacant retail spaces, and are also increasingly […] Mintel August 15, 2023October 5, 2023 4 min read ConsumersESG and CSRPricing & PromotionsCOVID19Dept. BeverageTechnology & InnovationDept. GroceryInternational - UKSustainabilityData & InsightsMarketing: In StorePredictions and ForecastsCompetitionDept. Toys & GamesMarketing: TradeMarketing: Loyalty & SubscriptionDept. NonfoodDept. Adult BevTech: AR and VRBrick and Mortar 0 Saving Bookmark this article Bookmarked
Trends & External Forces Channel: Mass Department: Consumer Durables Department: Nonfood Corporate Strategy Corporate Finance Partnerships & Alt Profit Media & Marketing Agencies & Vendors Data & Insights Technology & Innovation Trends & External Forces Stores & Formats NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […] Written by Retail TouchPoints December 7, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Data & Insights Technology & Innovation Associates & Employees Stores & Formats Walmart’s hiring and wage pressures have eased, CEO says Walmart CEO Doug McMillon also said artificial intelligence is changing employees’ roles across stores and in warehouses. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Media & Marketing Shopper & Customer Technology & Innovation Regional grocers’ e-commerce sales slip in Q3, research finds The drop is due to a higher rate of lapsed shoppers who have either gone back to in-store buying or switched to a competitor’s online services, a new Brick Meets Click and Mercatus report found. Written by Grocery Dive December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Corporate Strategy Shopper & Customer Trends & External Forces Walmart CEO says consumers may not be as resilient next year, even as deflation starts to show In a CNBC interview, Walmart CEO Doug McMillon said the discounter is gearing up for a year when it faces tougher comparisons because of falling prices. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Trends & External Forces DoorDash named one of Fortune’s Future 50 Companies The delivery company made the list out of 1,000 publicly traded companies that were considered Written by Supermarket News December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked