Tech: AR and VR

  1. Data & Insights
Augmented reality (AR) has evolved from a novelty into a critical investment for retailers that want to capture audience attention and dollars. Businesses that offer AR-driven experiences are 41% more likely to capture consumer attention than those that do not, according to Deloitte, and 66% of consumers are interested in using this tech while shopping. […]
  1. Media & Marketing
L’Oréal Paris, Walmart and Snapchat have teamed up for a new phygital integration designed to bring hair colors from the beauty brand’s Féria line to life in stores. Image courtesy Snapchat At Walmart stores nationwide, Féria hair dye boxes have been equipped with QR codes that shoppers can scan to try the colors on via […]
  1. Technology & Innovation
Modern technology and reading apps are shaping modern literacy. We can now say goodbye to one-size-fits-all reading solutions. This article uncovers the tailored experiences and barrier-breaking capabilities that digital reading platforms provide, welcoming a diverse array of readers into a new era of literacy. Key takeaways ●      Digital reading tools have revolutionised literacy by offering […]
  1. Shopper & Customer
“Consumers are really very demanding. In an environment where one business can do it, they expect all other businesses to do it.” — Hugh Fletcher, Global Marketing Director and Thought Leadership Lead, Wunderman Thompson Commerce & Technology Consumer behavior is constantly changing, which means brands need to deeply understand their customers to win on the […]
  1. Data & Insights
In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […]
  1. Stores & Formats
Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
  1. Shopper & Customer
Retail is an ever-evolving industry that has seen its fair share of changes over the years. From traditional brick-and-mortar stores to the rise of e-commerce, product startups have had to adapt and keep up with changing consumer behavior. In recent years, technological advancements and shifting consumer preferences have caused significant disruptions in the retail landscape. […]
  1. Technology & Innovation
In an era defined by rapid transformation and technological innovation, the retail sector finds itself at the forefront of adaptation and change. Staying ahead of emerging trends is about setting the pace and leveraging new opportunities to outstrip competitors. For savvy retailers, this means continuously monitoring developments across multiple fronts, from experiential shopping to advanced […]
  1. Technology & Innovation
What is Virtual Reality? Virtual Reality (VR) is a technology that has caught the attention of many in the ever-evolving world of technology. It promises to transport users to immersive digital realms where they can experience and interact with the digital world in ways never seen before. The applications of VR are endless, from gaming […]
  1. Data & Insights
Dive into the future of advertising with our latest report, “Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping.” This insightful analysis reveals how the blend of retail media and video, especially through Connected TV (CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Discover […]
  1. Data & Insights
What began during the pandemic as a solution for customers navigating the absence of in-store shopping and fitting rooms has evolved into a significant logistical challenge. As we reported on last week, February sales in the furniture, mattress, and footwear industry saw some impressive improvement compared to last year. But these improvements are overshadowed by […]
  1. Data & Insights
Transaction monitoring is an important process that helps retailers comply with all legal requirements, most importantly, anti-money laundering (AML) regulations. It monitors real time transactions to see if any suspicious behaviors should be reported to the financial authorities.   It is essential if you want to protect your brand’s reputation and make sure that your customers […]
  1. Shopper & Customer
When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
  1. Technology & Innovation
U.S. consumers have proven themselves a resilient bunch. In the face of persistently high interest rates and continued inflationary stress, they’ve maintained spending. But as a retailer, you cannot afford to take this for granted. In fact, we’re starting to see the first signs that the American consumer might be about to buckle under the […]
  1. Data & Insights
The Persistence of Memory by Salvador Dali. This post was inspired by a conversation with and informed by content provided by Chris Outram, EVP, Head of Blockchain for Publicis Groupe Media ,who provides ongoing coaching and homework to keep me updated on Web 3 which Publicis defines as a constellation of AI, Blockchain, and XR […]
  1. Shopper & Customer
Have a new product that you’re getting ready to launch? You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. And while conventional marketing like print, online, television and radio advertising still […]
  1. Technology & Innovation
It feels almost quaint to discuss the “digital transformation” of the retail industry. Ten years ago, that mostly meant “have a website” and “digitize inventory.” Now these tools are table stakes, and the true digital transformation is the rapid expansion and harnessing of emerging technologies in artificial intelligence (AI), machine learning (ML), augmented reality (AR), […]
  1. Shopper & Customer
Augmented reality (AR) unlocks a variety of opportunities for the retail sector. It helps to elevate the in-store buying experience, bring online shopping to a completely new level, and enhance guests’ experiences at fashion shows. Let’s see how AR is used by well-known brands and what benefits it brings to consumers’ shopping journeys. How AR […]
  1. Technology & Innovation
Relentless changes in technology and software are challenging the retail industry to keep pace with adoption. In an era when digital transformation is the key to staying competitive, retailers continue to grapple with a myriad of challenges ranging from legacy systems and data silos to ever-evolving consumer expectations. In addition, retailers can’t get by simply […]
  1. Technology & Innovation
The scary and exciting concept of the future may already seem to be dawning on us, with AI suddenly accessible and able to think for us and VR worlds that are becoming more sophisticated and convincing. The entire fabric of society will be affected by the rapidly changing technology we’ve seen in a relatively short […]
  1. Merchandising
There’s a famous anecdote about three stone masons. Though its origins are fuzzy, at best, it’s a beautiful lesson in the power of perspective. Each version goes something like this: a stranger wandering along a road encounters a trio of workers. He asks the first, “What are you doing?” The worker responds, “What does it […]
  1. Channel: Restaurants
  Retail foodservice operators and restaurants specifically are operating at the intersection of yesterdays branding templates, and tomorrows customer focused interactive, participatory experiences according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “The Vision Pro Headset has elevated every brands relationship with every customer making it a one-on-one immersive personalization […]
  1. Technology & Innovation
In the rapidly evolving retail landscape, 2024 is already proving to be a crucial year for retailers to improve customer acquisition and retention. Analysts report that global expenditures on digital transformation initiatives will reach $3.4 trillion by 2026, with software innovation being the driving force behind trends like immersive shopping experiences, redefining the in-store experience, […]
  1. Technology & Innovation
The modern retail business owner knows these facts: their customers expect an experience that’s efficient, effortless, and caters to their preferred way of buying. As consumer shopping habits continue to evolve — expedited in part due to the global pandemic that forever changed how we buy — retail operators must remain at the forefront of […]
  1. Technology & Innovation
You’ve just sat down. VR Headset on. What now? This article aims to get you inside the head of your consumer. As a gaming brand, it can be tough to keep up with the constantly changing landscape of what the video gaming industry is doing. What do gamers want from brands? How can non-gamers become […]
  1. Shopper & Customer
As we are 45 days in 2024, the echoes of pandemic-driven shifts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, interact with brands, and prioritize their well-being.  Value-driven purchasing The economic environment will remain a key driver of consumer trends. Affordability […]
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TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
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Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
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MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
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Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at petco.com for […]
  1. Department: Food
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  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]

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