social commerce

  1. Technology & Innovation
London-based startup Haz, an AI social commerce app that connects friends through the things they own, has landed $1.4 million in pre-seed funding led by Speedinvest with participation from the scout programmes of A16Z (co-founder Reface, Dima Shvets), Atomico (Sameer Singh), Concept Ventures (Oliver Kicks), and individuals from Lapse, Lendable, Lottie & Ecoigo. The cash […]
  1. Shopper & Customer
“Shoppers are really pulling for those frictionless experiences.” — Andrea Leigh, CEO, Allume Group If you want to better understand current ecommerce insights and trends and where the industry is headed next, Andrea Leigh is one of the best people to talk to. Leigh, CEO of the ecommerce education consultancy Allume Group, puts together a […]
  1. Technology & Innovation
Sensei, a Portugal-based provider of autonomous store technology, has announced a deal in the Italian market with the opening of the country’s second autonomous supermarket. Located in the historic centre of Trento, Conad’s new neighbourhood store TuDay Prendi & Vai promises a faster and more convenient shopping experience without the need to queue or scan […]
  1. Media & Marketing
With more than 1 billion users worldwide, according to the Business of Apps, TikTok has become one of the most popular social media platforms globally. Now, it’s laying the groundwork to become one of the largest social commerce platforms, too. TikTok continues to invest in its shopping capabilities, with the launch of TikTok Shop and other […]
  1. Data & Insights
In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […]
  1. Technology & Innovation
Sri & PVSB use this episode to riff on the state of the omnichannel industry and current topics: What’s the latest perspective on retail media with a new name for The Dome depot media? It just doesn’t slow down, does it? Is it really return to store? Is traffic back and does focus really need […]
  1. Technology & Innovation
Emplifi, a leading customer engagement platform provider, today announced the appointment of Susan Ganeshan as its Chief Marketing Officer. Ganeshan will lead Emplifi’s marketing and growth initiatives while working cross-functionally within the organization to help global brands deliver a seamless experience throughout the customer journey. She will be actively involved with Emplifi’s clients to support […]
  1. Technology & Innovation
Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
  1. Technology & Innovation
Recently, there has been a noticeable change in consumer behavior driven by evolving expectations, shifting retail channel preferences, and varying brand shopping habits. From this disruption, three noteworthy emerging trends have surfaced: social media commerce, in-car commerce, and gaming commerce. This week, we dive into how these trends are reshaping the shopping experience for consumers […]
  1. Media & Marketing
e.l.f. Beauty has announced that e.l.f. Cosmetics will be the first brand featured in a TikTok Shop Super Brand Day, running 31st March to 3rd April. The highlight will be the debut of Power Grip Dewy Setting Spray, e.l.f.’s newest product. e.l.f. Cosmetics has penned an original song for the debut of Power Grip Dewy […]
  1. Media & Marketing
Live-selling has emerged as a powerful tool within the social commerce realm, where it offers brands an opportunity to boost sales while establishing authentic connections with their audience. Last year, the livestream e-commerce market reached $31.7 billion, nearly triple its size in 2021. That market is expected to more than double by 2026 to $67.8 billion, […]
  1. Shopper & Customer
Creating a positive customer experience lies at the heart of every brand’s purpose in the journey to nurturing and retaining customers. But how does the post-click experience factor into this important dynamic? In an ever-evolving and crowded marketplace — and with social commerce increasingly dictating how customers are introduced to brands and shop with them […]
  1. Technology & Innovation
The scary and exciting concept of the future may already seem to be dawning on us, with AI suddenly accessible and able to think for us and VR worlds that are becoming more sophisticated and convincing. The entire fabric of society will be affected by the rapidly changing technology we’ve seen in a relatively short […]
  1. Technology & Innovation
An Amazon Just Walk Out technology powered store has opened at Lesley University in the US. Lesley University is a private university in Cambridge, Massachusetts. Its students can now experience a frictionless shopping experience on campus, with the likes of snacks and drinks available to buy. In a LinkedIn post, Brisbane Vaillancourt, Regional Vice President […]
  1. Shopper & Customer
J.Jill has achieved levels of customer loyalty that other retailers can only aspire to. The women’s apparel and accessories retailer, which generates nearly $600 million in annual sales via ecommerce and a footprint of 247 stores, boasts an average customer lifecycle spanning 10 years. A major reason for these high levels of engagement: J.Jill obsessively […]
  1. Shopper & Customer
Our rapidly digitalizing and globalizing world hasn’t been kind to the retail industry these past few years, especially for brick-and-mortar stores. As a result, many retailers have begun to wrestle with questions concerning the nature of the retail experience and what it means to succeed in 2024. Despite this anxiety, brands can be sure of […]
  1. Technology & Innovation
Retail, like all other industries, has had to respond swiftly to societal developments and changing attitudes of the US public. With the explosion of AI, a new door has opened for retail marketing and advertising, which will break through boundaries and expand the limits of consumers’ imagination. This article discusses key trends driven by technological […]
  1. Shopper & Customer
Over the past few years, consumers have become hyperconnected online. What used to be individual tasks, like exchanging money or listening to music, are now opportunities for social networking among friends with apps like Venmo and Spotify. It was only a matter of time before shopping took to social platforms as well, and it has […]
  1. Shopper & Customer
The fate of the retail sector remains uncertain with consumers continuing to turn to e-commerce to purchase both necessary and luxury items. As shopping habits evolve, so do the channels that customers return to time and time again for their items of choice. In a year that saw social commerce boom and channels like Instagram […]
  1. Technology & Innovation
With all the buzz surrounding artificial intelligence in the retail industry, it’s no surprise that its embrace is one of the top trends as the industry begins 2024. The rapid growth of AI, machine learning and predictive technologies is opening up new worlds of opportunities. However, AI isn’t the only key trend in retail. Here […]
  1. Data & Insights
A perfect storm is brewing in retail, sparking a critical reckoning for industry leaders. Social commerce has exploded, digital brands have resurrected brick-and-mortar, delivery demands have intensified, and artificial intelligence is promising operational overhaul. Legacy retailers and e-commerce disruptors face an imperative: either rapidly transform business models, supply chain strategies and technological capabilities OR risk […]
  1. Technology & Innovation
A looming recession. Mass layoffs. The rise of generative artificial intelligence. There’s no doubt that 2023 presented the e-commerce industry with a myriad of obstacles. For many retailers, this provided an opportunity to experiment with new technologies and ways of selling. This year, we’ll see the outcomes of those experiments come to fruition as merchants […]
  1. Retailer Media
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub […]
  1. Media & Marketing
The bar for the customer experience is continually being raised and 2024 is set to be no exception as the competition between retailers gets tougher. Organizations will need to ensure they keep up-to-date with the latest shopping trends to meet the demands of the omnichannel experience, particularly with technologies like artificial intelligence on the rise. […]
  1. Data & Insights
  Every year it important to take stock of what other leaders in the industry think is important or what they think will be important.  Gina Acosta is a proven leader within the grocery sector Steven Johnson Grocearnt Guru® at Tacoma, WA based Foodservice Solutions® wants us to share some of her insights.  Here we […]
  1. Media & Marketing
The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year.  While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering […]
  1. Media & Marketing
When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […]

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TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
  3. Shopper & Customer
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Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
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MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
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Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at for […]
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  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]


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