social commerce

  1. Partnerships & Alt Profit

Unlocking Video Shopping’s Potential: 3 Essential Tips

Video shopping has emerged as an interactive digital experience allowing shoppers to connect with knowledgeable experts in real time. However, brands seeking to capitalize on its potential are realizing that seamlessly executing video shopping poses intricate challenges. In my experience leading retail experience strategy for brands across 10 countries, I’ve seen firsthand the stumbling blocks […]
3 min read
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  1. Media & Marketing

The Small Seller’s Guide To Holiday Live Selling

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year.  While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering […]
4 min read
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  1. Media & Marketing

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […]
4 min read
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  1. Media & Marketing

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming […]
5 min read
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  1. Shopper & Customer

More consumers plan to do holiday shopping online

CHICAGO – The number of consumers planning to do at least some of their holiday shopping online rose to 82% this year, according to a recent holiday purchase intentions consumer survey from Circana, formerly IRI and The NPD Group. While this is still below the 85% who planned on making holiday purchases online in 2021, […]
2 min read
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  1. Technology & Innovation

NBA’s Hornets Create Buzz with Virtual Fan Shop

The National Basketball Association’s Charlotte Hornets have debuted a Virtual Fan Shop that will allow fans to interact with each other virtually as well as browse and purchase fan gear that will then be shipped to their home in the real world. The Shop, powered by AI-powered digital twin technology from Meetkai, is inspired by […]
< 1 min read
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  1. Media & Marketing

Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Despite global economic concerns, consumer spending has remained robust throughout 2023, and retailers are looking forward to a blockbuster Q4 full of holiday spending. That said, in a challenging economic climate the pressure is on to make the most of every opportunity — and a lot of retailers are unaware of significant problems within their […]
4 min read
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  1. Data & Insights

How to increase conversion rates on the ecommerce store using site search?

Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. (adsearch.com) Site search is a very important feature of an e-commerce store. It helps customers find the products that they are looking for efficiently and quickly. Site search should be a feature that suits all the customers who […]
5 min read
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  1. Data & Insights

How to increase mobile conversion rate: 7 proven tips

You can define the mobile conversion rate as the number of visitors who visit the website on their mobile devices and the number of visitors who convert during these sessions.. So, it can be calculated with the below formula. A mobile conversion rate is a very important factor since most of the customers now browse […]
5 min read
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  1. Data & Insights

7 Quick and Effective ways to increase holiday sales

Tis’ the season for cheer and joy not only for consumers but also for merchants due to the surge in holiday sales. Tis’ the season where e-commerce brands face a lot of competition and unprecedented challenges. Tis’ the same season when the business becomes very lucrative. Tis’ the reason why you want to concentrate on […]
5 min read
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  1. Media & Marketing

Social Commerce Lessons from Brand Leaders: Content Marketing, Influencer Engagement and More

At the Retail Innovation Conference & Expo (RICE), attendees learned that you can elevate your brand’s presence, engage your audience and stand out in an increasingly competitive digital climate by tapping authentic content, partnerships with the right influencers, and healthy doses of experimentation.  During this Retail Remix episode, we go back to a panel of […]
< 1 min read
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  1. Data & Insights

Retail Traffic Trends #148: Consumer Confidence 2023

Over the last few years we have witnessed shopping patterns take many twists and turns. This week, we’ll look at the latest insights on shopping trends and how they impact holiday forecasts and Predictions for 2023. THIS WEEK’S HIGHLIGHTS Amazon hot seat: FTC, 17 states sue Amazon for ‘exploiting its monopoly power’. Doorcounts is becoming […]
2 min read
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  1. Technology & Innovation

Starring Asda, Walmart, and Decathlon: RTIH’s biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including autonomous stores, virtual commerce, Just Walk Out tech meets RFID, and phone shops reinvented. 1. Pixevia works with […]
5 min read
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  1. Technology & Innovation

Retail technology innovation of the week: Pixevia powers IKI GO autonomous store in Lithuania

Retail Technology Innovation of the Week is a new series from RTIH highlighting stand out deployments, launches, and initiatives. Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report early next year. […]
2 min read
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  1. Data & Insights

The Role of AI in Online Payments

There has been much talk of late around artificial intelligence and its growing applications across many use cases in business. In the retail sector, AI is being leveraged in a variety of ways, from demand forecasting to automated inventory management to pricing decisions to optimizing product placement. Another way, perhaps not often considered, is the […]
2 min read
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  1. Data & Insights

5 strategies to stand out during BFCM

Black Friday and Cyber Monday (BFCM) has been a long-standing tradition in terms of holiday shopping. Consumers have evolved so much but this tradition seems timeless.  Ever wondered how ‘Black Friday’ came into existence? Back in the 1980s, a large group of suburban tourists would often hit Philadelphia to do their shopping on the Friday […]
5 min read
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  1. Data & Insights

Package Delivery Satisfaction Ratings: Driving Customer Retention and Revenue Growth

The e-commerce landscape today is more competitive than ever. Consumers have more choices than ever when it comes to their shopping needs. Meaning, the customer experience (CX) has become a cornerstone of customers choosing brands to shop with and businesses need to go above and beyond to provide a positive delivery experience in order to […]
5 min read
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  1. Data & Insights

6 Consumer Trends Shaping 2023 Holiday Shopping

Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […]
5 min read
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  1. Media & Marketing

The Secret to Social Commerce: Think Like a Small Brand and Win

Social commerce is often considered to be the process of selling products and services directly through social media. However, for brands that truly understand the meaning, it’s so much more. It can be the most powerful tool in your arsenal to build loyal customers, increase conversion, and reduce acquisition costs. But many big brands miss […]
2 min read
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  1. Media & Marketing

Back-to-School Promotions: Keeping Up With a New Generation of Shoppers Post-Click

Each year customers are getting younger. Savvy brands are now focusing their efforts on appealing to the next generation of shoppers, including tweens, teens and young adults. As of 2022, Gen Z (currently aged between nine and 24 years old) made up 20.88 percent of the U.S. population, so it makes sense that brands are turning […]
4 min read
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  1. Technology & Innovation

Retail technology innovation of the week: Downtown Spirits achieves Amazon Just Walk Out first

Retail Technology Innovation of the Week is a new series from RTIH highlighting stand out deployments, launches, and initiatives. Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, in the run up to the publication of the 2024 report early next year. […]
2 min read
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  1. Media & Marketing

How Brand Content Authenticity is Impacting Consumer Purchasing Decisions

With recent headlines showing influencers are lying about products, to social platforms expanding their noninfluencer features, it’s clear consumer preferences are shifting and influencers no longer hold the power over consumer purchases as they once did a few years ago. Why is this the case? A lack of authenticity from influencers and sponsored content is […]
2 min read
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  1. Shopper & Customer

Your Views:  (Past) Time

Regarding my story about the power of subscriptions and auto-replenishment, MNB fave Glen Terbeek wrote: Subscription works great for each shopper’s “staple” items (items they use all of the time).  And of course the manufacturers love it. I would guess that Amazon doesn’t buy and resell these items, they just get a fee for providing […]
4 min read
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  1. Data & Insights

Effective SEO Techniques To Drive E-Commerce Traffic This Thanksgiving Weekend

Four months might seem like a long time to go when you’re excited about something.  But that’s not the case for e-commerce businesses, who are running like clappers to meet their holiday season requirements.  If you’re an e-commerce merchant or part of a business, then four months ahead is the perfect time to make the […]
8 min read
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  1. Data & Insights

Adapting To Changing Consumer Behavior: Strategies For Indie Retailers

I decided to switch to reusable bags instead of plastic ones, and I’m tote-ally okay with it. Well, that isn’t just a fun wordplay; it’s a statement that perfectly captures how the winds of change are sweeping across the marketplace. The retail landscape is undergoing a monumental shift, and the numbers prove it. According to […]
13 min read
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  1. Media & Marketing

How the Photo-First Social App Lemon8 is Redefining Social Commerce

There’s a palpable shift unfolding in the world of social media as the lines between platforms and e-commerce increasingly blend and blur. It’s a trend we’ve all been noticing — even if we haven’t realized it yet. Meta, for one, has made several attempts to tap into this realm by integrating shopping features into Instagram, […]
3 min read
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  1. Channel: Mass

Walmart Hopes Its Plus Promotion Will Add Up To A Minus For Amazon

Business Insider has a story about how once again this year, Walmart is looking to poach some of Amazon’s Prime Day glory with its own multi-day promotion, Walmart Plus Week. Here’s how Business Insider frames the moment: “Prime Day, the virtual shopping holiday that Amazon invented in 2015, has transformed July from a slow time […]
2 min read
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  1. Corporate Strategy

Social Commerce Needs a Data Strategy

Social commerce is an obvious marketing strategy for many brands; it’s where their consumers live, it’s where their competitors advertise, and when done right, it creates unparalleled engagement with consumers and an opportunity to drive commerce at any touchpoint. Still relatively new, it presents powerful potential for a growth trajectory. For companies all in on […]
3 min read
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  1. Shopper & Customer

When Evaluating Site Design and UX, Don’t Neglect Search

With social commerce on the rise — estimates have sales through social platforms growing from $27 billion in 2020 to nearly $80 billion by 2025 — consumer expectations of online shopping experiences are changing, particularly with respect to website design and user experience. However, as brands adapt their sites to this changing behavior, one key […]
3 min read
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  1. Trends & External Forces
  2. Channel: Mass
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  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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