social commerce

  1. Technology & Innovation

How Businesses Can Use Emerging Technology To Extract Value From Social Media

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […]
5 min read
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  1. Corporate Strategy

Shopping Center Marketing: Retail’s Most Expensive Gym Membership?

Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked […]
< 1 min read
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  1. Media & Marketing

How Qalara is Helping Ethical Brands Scale

As businesses expand globally, they begin to face more complex issues such as global payments, ambiguous compliance requirements and language barriers – and that’s just naming a few! But Aditi Pany founded Qalara to help small and emerging brands scale more seamlessly, and empower retailers to discover these brands, too!  During this episode of Retail […]
< 1 min read
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  1. Stores & Formats

Setting your retail business apart: innovations that can make a difference

Opening a successful retail business takes a lot of hard work and dedication- especially in today’s market where competition is stiff. However, with the right innovations, your retail business can flourish and attract more customers than ever before. This article will discuss some creative and informative ideas that can set your retail business apart and […]
3 min read
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  1. Shopper & Customer

Youthforia Founder on Creating Content that Connects…and Drives Commerce

Gone are the days of overwhelming and uninspiring beauty shopping online. With Youthforia’s branded ecommerce site, robust content strategy and seamless beauty discovery platform, we see a new era of online shopping for the beauty consumer.  Fiona Co Chan, Founder and CEO of Youthforia, has focused on leveling up the way sustainable skincare and makeup […]
< 1 min read
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  1. Shopper & Customer

Social Revenue May Be 245% More Than Reported. Here’s Why and What You Can Do to Fix it

New research shows that only 29 percent of brand site social revenue is currently being tracked by typical analytics and reporting tools. This leaves 71 percent of revenue coming from social channels being incorrectly attributed to direct website visitors. The signs have been there for a while: Consumers are spending on average two-and-a-half hours each […]
4 min read
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  1. Media & Marketing

Unlocking the Power of Subscription Commerce

Subscription models have evolved beyond offering consumers merely convenience and savings. Look at companies like FabFitFun, which now offer curation tools, loyalty programs, access to community and so much more to create a loyal customer base.  During this episode of Retail Remix, host Alicia Esposito chats with Paul Chambers, CEO and Co-founder of the Subscription […]
< 1 min read
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  1. Retail Operations

The Future of Retail CX: A SXSW Panel Recap

On Tues., March 14, I sat down with the chief digital officer of e.l.f. Beauty, Ekta Chopra; GM of new business at Poshmark, Adam Crouch; and vice president of customer growth and marketing of Albertsons Companies, Francisco Bram at SXSW to discuss the future of digital customer experience in a session called “The Future of […]
3 min read
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  1. Media & Marketing

TikTok Open To Big Retail Partnerships In US

From The Information: “TikTok has ambitions to transform its app into a U.S. shopping destination and is open to working with big retail partners including Walmart to make that happen, according to TikTok’s head shopping executive in the U.S.” According to the story, Sandie Hawkins, TikTok’s general manager of U.S. e-commerce, says that “the company […]
2 min read
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  1. Technology & Innovation

How Tractor Supply Uses Technology to Engage and Empower Associates

As retailers consider investing in in-store technology, their goals typically fall into two categories: efficiency and engagement. Some retailers may want to focus on making employees’ lives easier while others may want to prioritize high-touch service to shoppers. How can retailers determine which model makes the most sense? Is it possible to prioritize both goals […]
< 1 min read
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  1. Media & Marketing

‘The Spotify of Fashion’: A Look Inside the New Shopping Platform from the Founder of True Fit

These days it seems that facilitating discovery is the holy grail of ecommerce. Countless companies both big and small — including Meta, Pinterest and Google — are trying to tackle the challenge of making shopping online more like shopping IRL, where inspiration can strike at any moment and from any direction. One of the newest […]
8 min read
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  1. Technology & Innovation

Why Enterprise Retailers Need Composable Commerce to Modernize Their E-Commerce Operations

With a macroeconomic headwind looming, now is the time for enterprise retailers to reduce their exposure and risk with the objective of making smart investments in their technology stacks to future-proof their e-commerce operations to ensure adaptability during periods of economic uncertainty. Composable commerce — a modular approach that allows merchants to customize their tech […]
3 min read
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  1. Department: Beverage

Bringing Food & Beverage Innovation to Target

Expanding your brand into a new market or category can be tricky. How much should you innovate and expand upon what you already do? What do customers expect from such an experience? Rick Gomez, EVP and Chief Food & Beverage Officer at Target, played a crucial role in transforming the retailer’s identity from a typical […]
2 min read
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  1. Media & Marketing

What Is Social Commerce and Why Should You Care About It?

The online shopping experience has grown exponentially in recent years and has changed to encompass much more than just a website with an online storefront. Think about it, when was the last time you were scrolling through your social media and came across an ad for a product? Nearly every time, right? It usually goes […]
6 min read
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  1. Retail Operations

Closing the Gap Between Digital & Physical Luxury Experiences

In the luxury space, in-person experiences are still king. Brand representatives are able to provide high-touch service that allows them to personally consult, fit and connect with customers. But as consumers increasingly consult digital channels, luxury brands are struggling to truly capitalize on new service and engagement opportunities.  During this episode of Retail Remix, host […]
< 1 min read
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  1. Technology & Innovation

Ecommerce Product Releases: April 3, 2023

This installment of our twice-monthly rundown includes updates on social commerce, artificial intelligence, augmented reality, buy-now-pay-later, product analytics, digital file storage, and more. The post Ecommerce Product Releases: April 3, 2023 appeared first on Practical Ecommerce.
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  1. Technology & Innovation

Gen Z, Social Commerce and Frictionless Tech Steal the Show at Shoptalk 2023 

Retail was center stage this week as industry leaders from more than 60 countries traveled to Las Vegas, Nevada to attend Shoptalk’s best-attended event yet.  This year’s production theme was The Stage of Retail, which was presented through a spectacle of stage-framing velveteen and theatrics that ushered curious conference goers from session to session over […]
6 min read
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  1. Media & Marketing

Insights Show How Social Commerce Strategies Are Capturing Shoppers’ Attention

  Social commerce is growing quickly, and it could funnel cash to eCommerce brands that use the right strategy. According to a Statista report, sales via social media platforms are forecast to streak to $2.9 trillion by 2026.
< 1 min read
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  1. Retail Ecosystem

How LePrix is Using Tech to Advance Luxury Wholesale

Retail TouchPoints has been studying and reporting on the evolution of resale for years. Over this time, we’ve seen consumer behaviors shift and demand accelerate, which means retailers have had to rethink the way they research and source “pre-loved” goods. How do they find the right wholesale partners? What are the risks they face while […]
< 1 min read
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  1. CPG: Food

TheMall.io Launches Starburst Juicyverse at SXSW 2023!

TheMall.io, the world’s largest virtual shopping mall, has teamed up with Mars to launch the Starburst Juicyverse, a vibrant and colorful metaverse filled with fruit-inspired characters and designs, in collaboration with MetaVRse and BambuMeta® Web3 Loyalty. The new addition to TheMall.io’s virtual shopping experience was unveiled at SXSW 2023, and features a range of exclusive […]
2 min read
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  1. Retailer Media

Why Retail Media Networks Are the Future of Retail

Social media. TV. Influencer marketing. Search. They’re big, they’re glitzy, and often seen as the most popular advertising channels. But there’s another serious contender on the block: retail media networks (RMNs). Though online RMNs have been around since the launch of Amazon.com’s ad business in 2012, it’s only recently that they’re gaining real traction among […]
3 min read
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  1. Data & Insights

How Digital Transformation Will Evolve the Retail Sector in 2023? 

In the ever-evolving digital landscape, businesses in various industries strive to remain relevant and competitive. The retail sector is no different. The increasing inclination of customers towards online platforms and intense competition in the market has put pressure on retailers. That is why they are embracing digital transformation at a rapid pace.  The global market […]
5 min read
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  1. Media & Marketing

Social Media Uncertainty Sets the Stage for DTC Selling

Aligned with expanded omnichannel capabilities, brands looking to ramp up efforts to accommodate in-person and online shopping interest can look across a variety of avenues — including social media. A new method of selling, social commerce was the shiny branch of omnichannel that many expected to take off thanks to social media’s advantages of appealing to […]
3 min read
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  1. Technology & Innovation

Artificial intelligence in shopping: how it is changing the way we shop

As technology continues to evolve, it will inevitably profoundly impact our daily lives. In particular, artificial intelligence (AI) has already begun to revolutionise the way we shop. There are shopping websites like www.decoder.com, which are powered by AI that can provide personalised recommendations on what to buy and where to shop based on a customer’s […]
4 min read
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  1. Retail Ecosystem

Shoptalk Europe announces the 2023 Agenda

Shoptalk Europe knows that innovation isn’t a luxury – it’s business critical.  As the European retail environment is disrupted by dynamic consumer behaviours, an abundance of new digital technologies, and a challenging economic backdrop, this is the exact moment when winning businesses will look beyond the short-term and accelerate, not slow down, their digital transformation.  […]
3 min read
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Editor’s Choice

  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Media & Marketing
  4. Shopper & Customer
  5. Trends & External Forces

Instacart piloting ‘favorite shopper’ feature

The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […]
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Courtesy of Albertsons
  1. Stores & Formats
  2. Merchandising
  3. Owned Brands (Private Label)
  4. Stores & Formats

Albertsons gives its Signature private brands a single identity

The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […]
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  1. Associates & Employees
  2. Department: Nonfood
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees

More Than 1,700 Amazon Employees Plan Walkout Today

From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Department & Category
  4. Department: Food
  5. Data & Insights
  6. Technology & Innovation

Instacart begins nationwide rollout of ChatGPT search tool

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […]
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