Home Depot

Articles on Home Depot

  1. Data & Insights
With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumer’s attention and lead them where we want them to go. More and […]
  1. Shopper & Customer
Omnichannel is the new reality for brands and retailers of all sizes and product types. Results from Retail TouchPoints’ annual Omnichannel & Fulfillment Survey show that most respondents conduct business through an average of three different channels — and for 35% of them, marketplaces are critical to building brand awareness and driving business growth. In […]
  1. Channel: Delivery
In a deal designed to make animals (and their humans) purr with satisfaction, Pet Supplies Plus and its emerging sister brand Wag N’ Wash have partnered with Grubhub for on-demand deliveries from the retailer’s nearly 700 stores across 44 states. Pet Supplies Plus offers more than 10,000 products from 400 brands. This isn’t Grubhub’s first […]
  1. Channel: Delivery
The Home Depot has partnered with both Uber Eats and DoorDash to offer on-demand or scheduled delivery of home improvement and gardening products from its 2,000+ stores across the country. The retailer had added nationwide delivery via Instacart in May 2024. “Our stores are core to The Home Depot’s business, and expanding our ecommerce capabilities […]
  1. Retailer Media
As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs) continue to grow. With a need to differentiate yet simplify their offering, retailers face increasingly complex decisions about whether there is room for them to play, and if so, how to build and roll out their vision. […]
  1. Data & Insights
Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad spending. Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing […]
  1. Channel: Delivery
Ulta Beauty has teamed up with Instacart to offer same-day delivery from its more than 1,400 stores across the U.S. in as fast as one hour. Instacart customers can now shop a wide selection of skin care, hair care, cosmetics, fragrances and wellness products from Ulta. The partnership also integrates Ulta Beauty Rewards into the Instacart app, […]
  1. Channel: Mass
Holiday spending flat compared to 2023 Holiday consumer spending grew 0.1% YoY between November 1st and December 4th according to Earnest credit card data. This marks a deceleration from 2023, which had notched 1.1% YoY growth by this time. Contact Sales for details. Still, positive spending growth is a reversal from the early holiday period. […]
  1. Channel: Home Improvement
​[[{“value”:” Dive Brief The home improvement retailer plans to take a “differentiated” approach built on its previous efforts to navigate higher duties. Published Nov. 19, 2024 An employee stocks a shelf at a Home Depot store on Feb. 20, 2024, in Austin, Texas. The company currently sources the majority of its products from North America, […]
  1. Technology & Innovation
Joining us for another interview recorded live in the Bambuser remote podcast studio at Shoptalk Fall event is Joe Megibow, Casper Sleep’s CEO. Joe is a veteran of both more traditional companies as well as disruptor brands, and he helps us understand the evolution of digitally-native brands, the trials and tribulations of trying to reinvent […]
  1. Data & Insights
October 2024 Retail Metrics: Welcome to the Milestone 200th Edition of Retail Traffic Trends! A huge thank you to every one of you who’s been part of this journey with us! In true RTT fashion, we’re diving deep into October’s numbers to uncover how each industry performed. Join us as we unpack the latest trends, […]
  1. Channel: Home Improvement
​[[{“value”:” Dive Brief The company is also benefiting from its acquisition earlier this year of SRS Distribution, which is on track to contribute $6.4 billion in sales for the fiscal year. Published Nov. 12, 2024 A Home Depot store in Virginia. The company ended Q3 with 2,345 stores. Nate Delesline III/Retail Dive “}]] 
  1. Channel: Home Improvement
​[[{“value”:” In 1979 he launched a company that would eventually operate 2,300 stores and employ over 500,000 associates. Published Nov. 6, 2024 Bernard Marcus helped co-found The Home Depot after getting fired from another job. Permission granted by The Home Depot “}]] 
  1. Data & Insights
In this edition, we explore the growing challenges facing both consumers and retailers. Financial scams are on the rise, eroding consumer confidence and creating significant financial losses. Meanwhile, a disconnect between analyst’s optimism and shoppers’ cautious spending plans this holiday season highlights the need for retailers to adapt their strategies as inflation continues to impact […]
  1. Shopper & Customer
Entering the U.S. market as an international company can be both an exciting and challenging venture. As the world’s largest consumer economy, the U.S. offers immense opportunities, especially for innovative product startups. However, understanding the cultural nuances and regional differences across the country is critical to success, especially when partnering with major retailers like Walmart, […]
  1. Data & Insights
September 2024 Retail Metrics: In this week’s Retail Traffic Trends, we are breaking down the month of September to see how each industry performed to start the year. Join us as we analyze the trends, shifts, and performances that set the tone for the year ahead. Today’s Rundown Trends and behaviors : Consumer spending behavior […]
  1. Data & Insights
The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing brands to open up an entirely new revenue stream. According to eMarketer, “worldwide retail media ad spending is on track to increase by nearly $100 billion […]
  1. Retailer Media
Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for brand advertisers. Through Orange Access, advertisers can plan, activate, optimize and report on their media campaigns with the retailer through a single platform. The new experience, powered by Vantage, builds on Orange Apron Media’s existing self-service capabilities, […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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