Home Depot

Articles on Home Depot

  1. Data & Insights

U.S. Brands: Consumer Category Trends

This article provides insight into recent consumer category trends based on sell-through data in August and September 2023, highlighting those that have sustained growth and others that are decelerating. Accelerations Non-discretionary categories such as food and pet supplies have seen a notable increase in wallet share gains. This can be attributed to changes in consumer […]
2 min read
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  1. Associates & Employees

Computer Vision-Enabled App Helps Home Depot Improve On-Shelf Availability

The Home Depot has one major advantage over competing retailers that keep much of their inventory in back rooms, where it’s invisible to customers and associates alike. With its high store ceilings, the retailer can store many items in shelving way above the sales floor, ready to be taken down and put on reachable shelves. […]
2 min read
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  1. Data & Insights

Holiday sales below year-ago levels as 2023 season begins

Key Takeaways Online Marketplaces like Temu and Amazon are outperforming Share of sales online is stable or rising across most categories Luxury and home goods are underperforming Holiday sales decline for first time in years Contact Sales for more details. Holiday sales are down 1.7% YoY in the first 8 days of the holiday season according […]
3 min read
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  1. Channel: Mass

How/Why Target Is Facing A Challenging Holiday Season

The Wall Street Journal has a story about how Target and its CEO, Brian Cornell, are facing questions from investors about the upcoming holiday season and whether the company can turn things around after a challenging 10 months. The year started with Target cutting prices because  of an inventory glut, and then having to deal […]
2 min read
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  1. Corporate Strategy

10 Books For Today’s CMO

Today on Branding Strategy Insider, we’re sharing ten of the most beneficial books for Chief Marketing Officers (CMOs). These titles hold significance due to their ability to help shape and guide how marketing leaders approach their role, from fundamental marketing principles to innovative growth strategies. We think you will find that each offers a great […]
3 min read
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  1. Channel: Specialty & Other

Best Buy, Home Depot Embrace Live Video Shopping for Holiday

Ahh, holiday fare: Rudolph the Red-Nosed Reindeer, How the Grinch Stole Christmas…and live video shopping from two of the country’s biggest retailers, The Home Depot and Best Buy. Merry & Bright, Home Depot’s shoppable content series, drops its three 10-minute episodes on Nov. 1, 2023 on Vizio, where they will be accessible through the end […]
2 min read
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  1. Channel: Home Improvement

Home Depot, Lowe’s Look to ‘Pros’ for Growth

Competitors The Home Depot and Lowe’s are both zeroing in on the same high-value target as the pandemic-driven home improvement boom slows — professional contractors, builders and tradespeople. The Home Depot has made a number of executive moves to better “align the organization” around this consumer set, which the company describes as its “largest growth […]
2 min read
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  1. Channel: Home Improvement

Home Depot, Lowe’s Look to ‘Pros’ for Growth

Competitors The Home Depot and Lowe’s are both zeroing in on the same high-value target as the pandemic-driven home improvement boom slows — professional contractors, builders and tradespeople. The Home Depot has made a number of executive moves to better “align the organization” around this consumer set, which the company describes as its “largest growth […]
2 min read
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  1. Trends & External Forces

Will the U.S. Get Hit With a Recession in 2024?

Subscribe to the Advisor Channel free mailing list for more like this Will the U.S. Get Hit With a Recession in 2024? This was originally posted on Advisor Channel. Sign up to the free mailing list to get beautiful visualizations on financial markets that help advisors and their clients. For much of the last year, […]
3 min read
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  1. Technology & Innovation

PPG receives top honors for product innovation, DE&I at The Home Depot’s 2023 Innovation Awards

PITTSBURGH–(BUSINESS WIRE)–PPG (NYSE: PPG) today announced that it has received two notable honors from retail partner The Home Depot as part of the retailer’s annual Supplier Partnership Meeting. The GLIDDEN® floor paint and concrete stain product line by PPG featuring COOL SURFACE TECHNOLOGY™ formulation was named a 2023 Innovation Award winner – second runner up, […]
< 1 min read
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  1. Media & Marketing

From followership to friendship: strategies for creating connection on TikTok

In the ‘Insight to Impact with Mintel Consulting’ series, thought leaders on our Marketing Intelligence team expand on research and insights identified in Mintel Comperemedia research. Today’s article is inspired by Compremedia’s Winning Strategies: Key Brand Opportunities on TikTok, and explores platform content recommendations for CPG, beauty and retail brands.  There is no denying the […]
5 min read
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  1. Data & Insights

The Home Improvement Boom: Evolving Consumer Behaviors in a Post-Pandemic Era

During the pandemic, home improvement projects surged. However, as noted in YipitData’s 1H23 State of the Home Improvement Report, consumer behaviors have since recalibrated and subsequently transformed the industry. While GMV sales growth has slowed to 2-3% in 1H23 vs 23.5% in 2021, the industry’s outlook still remains positive with 1H23 amassing an impressive $220 […]
2 min read
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  1. Data & Insights

Concrete Sales: Top Brands & Performance Trends

Market share, sales, and pricing at Home Depot and Lowe’s serve as crucial indicators of brand performance in the concrete, stucco, mortar, and asphalt space among consumers. When looking at major retailers in the concrete industry, two primary brands stand out in sales volume: Quikrete and Sakrete. Concrete Average Selling Price United States Sep 2021 […]
< 1 min read
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  1. Data & Insights

How to Build a Better Retail Assortment Strategy

A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The […]
5 min read
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  1. Data & Insights

10 Key Tips for Scaling Personalization in Retail

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the […]
4 min read
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  1. Channel: Home Improvement

Home Depot creates content hub for new homeowners

​The New Homeowners Hub offers do-it-yourself guides and other resources on skills like changing light fixtures and replacing garbage disposals.  Millennials report home maintenance (74%) and home improvement (68%) projects are the most stressful aspects of homeownership; site created to help ATLANTA, Aug. 23, 2023 /PRNewswire/ — The Home Depot® launched a New Homeowners Hub to equip the next generation […]
3 min read
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  1. Shopper & Customer

Home Depot Launches New Content Hub to Empower Young Homeowners

Up to 70% of business-to-consumer marketers believe that content marketing has become more important to their business over the past year, and 77% have successfully used this content to build credibility and trust among their consumers, according to the Content Marketing Institute. The Home Depot is tapping into this value by creating a branded content […]
2 min read
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  1. Channel: Home Improvement

Home Depot’s $300 12-Foot Skeleton Is Already Sold Out Online for the Rest of 2023

Home Depot’s highly sought-after 12-foot skeleton has once again sold out online after its third and final restock of 2023, forcing enthusiasts to seek it in local stores. Priced at $300, the giant skeleton has been a recurring hit, with previous years also experiencing rapid sell-outs. Despite being marketed for Halloween, some customers have integrated…
< 1 min read
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  1. Department: Nonfood

Tools Retail Trends: Shifting Dynamics and Emerging Players

The tools industry has undergone subtle but notable shifts in consumer spending preferences post-pandemic, giving rise to interesting trends within hand tools, power tools, and power tool accessories. 1. Hand tools are rising in popularity amidst a changing landscape Over the past few years, hand tools have gained significant traction among consumers, emerging as the […]
< 1 min read
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  1. Technology & Innovation

Q2 Results Roundup: Walmart and TJX Shine, Target and Home Depot Stumble

The nation’s two biggest big-box retailers, Walmart and Target, reported markedly different results for their second quarters. For the three-month period ending July 28, 2023, Walmart’s net sales increased 5.4% over the same period last year, reaching $110.9 billion. Total revenue also grew, up 5.7% over last year’s Q2 to $161.6 billion, helped by a […]
3 min read
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  1. Technology & Innovation

Q2 Results Roundup: Walmart and TJX Shine, Target and Home Depot Stumble

The nation’s two biggest big-box retailers, Walmart and Target, reported markedly different results for their second quarters. For the three-month period ending July 28, 2023, Walmart’s net sales increased 5.4% over the same period last year, reaching $110.9 billion. Total revenue also grew, up 5.7% over last year’s Q2 to $161.6 billion, helped by a […]
3 min read
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  1. Retailer Media

Targeting Shoppers by DIY Project with The Home Depot’s Melanie Babcock-Brown

The CPG Guys are joined in this episode by Melanie Babcock-Brown, VP of Retail Media+ and Monetization at The Home Depot, the world’s largest home improvement specialty retailer with over 2,200 stores. Follow Melanie Babcock-Brown on LinkedIn at: https://www.linkedin.com/in/melaniebabcock/Follow Home Depot on LinkedIn at:  https://www.linkedin.com/company/the-home-depot/Follow Retail Media+ online at: https://www.homedepot.com/c/Retail_Media_Advertising_Solutions Melanie answers these questions:1) What […]
2 min read
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  1. Trends & External Forces
  2. Channel: Mass
  3. Department: Consumer Durables
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  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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