Channel: Home Improvement

Home Improvement

  1. Channel: Home Improvement

Home Depot Retail Media Network Launches New Self-Service Ad Platform

Orange Apron Media, the retail media division of The Home Depot, has launched a new self-service experience for brand advertisers. Through Orange Access, advertisers can plan, activate, optimize and report on their media campaigns with the retailer through a single platform. The new experience, powered by Vantage, builds on Orange Apron Media’s existing self-service capabilities, […]
2 min read
0
  1. Channel: Home Improvement

SHW Webcast

Join YipitData’s Peter Martin and Ryan Fick on Thursday, September 12, 2024, at 11:30 AM EDT for an in-depth analysis of Sherwin-Williams (SHW), where they will explore the company’s market performance and offer strategic insights. In this session, they will cover: Top-line trends for the SHW Paint Stores Group Sell-through trends for the SHW Consumer […]
< 1 min read
0
  1. Channel: Home Improvement

Yahoo Expands Commerce Media Reach with Planet Fitness Partnership, New Hire

Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired retail media veteran Mike Merna as Senior Director, Commerce Media Specialist Lead. The new partnerships — with PF Media Network, the media arm of Planet Fitness, and Rippl, the data and media network of Bridg — will […]
2 min read
0
  1. Channel: Home Improvement

Connecting with Context: Why Reddit is a Secret Commerce Powerhouse

More than half of U.S. shoppers are concerned with the quality and legitimacy of the product discovery channels they use most, according to research from Reddit. And yes, that includes social media. That is why, rather than relying solely on social media ratings and reviews, brands need to connect with consumers in context, according to […]
< 1 min read
0
  1. Channel: Home Improvement

Albertsons to Expand Instacart Pickup Services, Add 30-Minute Deliveries

By the end of August 2024, Albertsons will offer free buy online, pick up in-store services at more than 2,000 supermarkets to Instacart shoppers. Additionally, customers of Haggen Food & Pharmacy, operating across Washington State, can now use Instacart for same-day delivery orders. Haggen was the final Albertsons banner to partner with Instacart. The retailer […]
< 1 min read
0
  1. Channel: Home Improvement

Michaels Expands Delivery Options via DoorDash and Uber Eats

Michaels will expand same-day delivery from its 1,200+ stores through new partnerships with DoorDash and Uber Eats. The arts and crafts retailer has offered same-day delivery via Instacart since April 2021. Additionally, Save a Lot now has 400 of its supermarkets live on the DoorDash Marketplace, offering deliveries in under one hour, on average. The […]
< 1 min read
0
  1. Channel: Home Improvement

NRF Releases 2024 List of Top 100 Retailers

WASHINGTON – The National Retail Federation has released its annual list of the Top 100 Retailers. Compiled by Kantar, the list ranks the industry’s largest retail companies by their U.S. sales. “This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal,” NRF Executive Director of Research Mark Mathews said. “As […]
2 min read
0
5
  1. Channel: Home Improvement

Macy’s hires new CIO from within

​[[{“value”:” Dive Brief Next month Keith Credendino will take over as chief information officer from Laura Miller, who is retiring. Published July 10, 2024 Keith Credendino arrived at Macy’s in 2022 after stints at companies including The Home Depot and Inspire Brands. Courtesy of Macy’s Inc. “}]] 
< 1 min read
0
  1. Channel: Home Improvement

The Reddit Influence: How Altra Running and The Home Depot Capitalize on Community and Context

Digital channels and platforms — especially social networks — have democratized product discovery and access. Through algorithm-powered feeds, consumers receive a curated selection of accounts, brands and products that they can interact with (and buy from) all over the world. But although consumers can easily use social platforms to discover and buy from new brands, […]
4 min read
0
  1. Channel: Home Improvement

Lowe’s Expands Retail Media Offerings to Include In-Store Audio

Lowe’s Media Network is expanding its offerings to include in-store programmatic audio ads in partnership with Vibenomics, a Mood Media company. Since its 2021 launch, Lowe’s media network has grown significantly and now serves more than 300 brands in the home improvement category. The new partnership with Vibenomics will allow Lowe’s to offer its advertising […]
< 1 min read
0
  1. Channel: Home Improvement

US retailer Macy’s appoints Keith Credendino as Chief Information Officer as Laura Miller enters retirement

Macy’s reports that Keith Credendino has been named Chief Information Officer, effective 4th August. Credendino who is currently Senior Vice President of Technology Product Development, Customer Experience, will succeed Laura Miller as CIO and join the company’s Corporate Strategy Group, reporting to Adrian V. Mitchell, Chief Operating Officer and Chief Financial Officer. Miller, who is […]
2 min read
0
  1. Channel: Home Improvement

Lowes Foods Highlights Emerging Brands in an Experiential Tour de Force

The new Lowes Foods store in Winterville, North Carolina aims to create an entertainment-driven shopping experience. It features an array of unique concepts and various specialty food sections that seek to create a “Village of Shops” theme, providing customers with a diverse and engaging shopping environment, complete with interactive elements and a strong focus on […]
5 min read
0
  1. Channel: Home Improvement

Home Depot Acquires SRS Distribution

In a strategic move to capture a larger share of the professional market, Home Depot has announced the acquisition of SRS Distribution Inc. for approximately $18.25 billion. This acquisition aims to enhance Home Depot’s capabilities in serving residential professional contractors and expands its total addressable market by an additional $50 billion, bringing it to an […]
< 1 min read
0
  1. Channel: Home Improvement

Building HBC Loyalty with Walgreens Advertising Group’s Abi Subramanian

The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/ Abi answers the following questions : 1. Welcome back, since we last had you, here you are at Walgreens. […]
2 min read
0
  1. Channel: Home Improvement

FMI slates nonfoods conference for September

ARLINGTON, Texas — The next milestone in the development of a vibrant community dedicated to nonfoods products within FMI – The Food Industry Association will be reached in September, when the group’s first business conference devoted to such categories is convened here. Held in conjunction with FMI’s Annual Business Conference (ABC), the nonfoods event will […]
< 1 min read
0
  1. Channel: Home Improvement

Instacart Expands Retail Media Partnership with Google to Enable Shoppable Ads on YouTube

Instacart has made advertisements on YouTube shoppable for CPG companies, leveraging its first-party data about consumers to identify and reach high-intent shoppers and receive closed-loop measurement on their campaigns. Consumers viewing these ads can click directly to an Instacart product page to buy the featured items for same-day delivery. Clorox and Publicis Media are the […]
2 min read
0
Advertisement

Trending Topics

Editor’s Choice

  1. Channel: Home Improvement

Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
Written by
  1. Channel: Home Improvement

Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
Written by
  1. Channel: Home Improvement

Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
Written by
  1. Channel: Home Improvement

Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
Written by

Trending

Advertisement