Trends & External Forces CVS Health launches Community Equity Alliance WOONSOCKET, R.I. —CVS Health announced a new initiative that will address barriers to care in underserved communities across the country. The CVS Health Community Equity Alliance is being established to expand the community health worker workforce, enhance connections between health care institutions and communities and address disparities in heart health and mental health outcomes. The Alliance […] MMR January 27, 2023January 27, 2023 3 min read Health & WellnessCVSAssociatesDept. HBCPartnershipsStrategyESG and CSRTechnology & InnovationOmnichannelData & InsightsDept. NonfoodExecutivesInclusivityMarketing: SocialGoogle 0 Saving Bookmark this article Bookmarked
Trends & External Forces DOJ suing Google for anti-competitive behavior in digital ad market The Department of Justice has filed a civil antitrust suit against Google, arguing that the tech giant has engaged in monopolistic behavior including leveraging its market dominance to force digital advertisers to use its services. Google has responded by accusing the government of trying “to pick winners and losers in the highly competitive advertising-technology sector.” RetailWire January 27, 2023January 27, 2023 < 1 min read GovernmentGoogleTechnology & InnovationLegal & Criminal 0 Saving Bookmark this article Bookmarked
Technology & Innovation 5 Ways to Use ChatGPT for SEO Google thus far disallows AI-generated content in its index. But the SEO benefit of ChatGPT and similar tools is increased productivity, not producing entire articles. The post 5 Ways to Use ChatGPT for SEO appeared first on Practical Ecommerce. Practical Ecommerce January 27, 2023January 27, 2023 < 1 min read ChatGPTData & InsightsTechnology & InnovationGoogleDept. Nonfood 0 Saving Bookmark this article Bookmarked
Data & Insights Retail Traffic Trends #112: Consumer Habits 2023 While some trends come and go, there were a few trends that have stayed with consumers throughout the year. As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. This week we look at trends to increase foot traffic and customer loyalty. […] Doorcounts January 26, 2023January 26, 2023 2 min read Data & InsightsTechnology & InnovationConsumersStore LocationDeliveryShoppersPredictions and ForecastsMarketing: In StoreGoogleBrick and MortarReturnsHoliday & EventsTrends: ConsumerSustainabilityDept. ApparelMarketing: TradeChatGPTMarketing: Loyalty & SubscriptionGovernmentCOVID19Trends: Retail 0 Saving Bookmark this article Bookmarked
Technology & Innovation Tech layoffs? Great companies are actively hiring marketing technology talent In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”. While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in […] chiefmartec January 26, 2023January 26, 2023 4 min read Technology & InnovationOperations & Supply ChainAssociatesGoogleConsultingPredictions and ForecastsCompetitionTech: AR and VRMarketing: SocialMarketing: Direct & PersonalizationDept. Adult BevCryptoVendors 0 Saving Bookmark this article Bookmarked
Associates & Employees Walmart Raises Wages For All Hourly US Employees Walmart said yesterday that it is raising wages for all hourly workers in the US, a reflection of a continuing reality for retailers – front line staff shortages that are having an operational impact. In a memo to all US employees, John Furner, president and CEO, Walmart U.S., announced four ways in which he said […] MorningNewsBeat January 25, 2023January 25, 2023 3 min read AssociatesWalmartEconomyTechnology & InnovationData & InsightsBrick and MortarConsumersDept. NonfoodExecutivesGoogleOperations & Supply ChainDept. ApparelAmazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer Consumers taking a holistic approach to health CHICAGO — The focus on health and wellness evolved throughout the pandemic as consumers began seeking coping mechanisms for their altered lifestyles. The consumer’s need for normalcy at the height of the pandemic was the entry for a mental and physical health focus, reports The NPD Group. Compared to the pre-pandemic period, more consumers say […] MMR January 25, 2023January 25, 2023 2 min read ConsumersHealth & WellnessDept. GroceryCOVID19Dept. BeverageGoogleData & Insights 0 Saving Bookmark this article Bookmarked
Trends & External Forces DOJ slams Google to end ‘monopolistic grip’ on digital advertising Following a previous antitrust suit focused on search, the DOJ now has its sights set on the firm’s alleged “stranglehold” on the ad-tech ecosystem. MarketingDive January 25, 2023January 25, 2023 < 1 min read GovernmentGoogleTechnology & InnovationLegal & Criminal 0 Saving Bookmark this article Bookmarked
Technology & Innovation 2023 PR Predictions We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […] Retail Bound January 25, 2023January 25, 2023 6 min read MetaverseMarketing: SocialPredictions and ForecastsTrends: TechEconomyAssociatesConsumersDept. ApparelTech: AR and VRCryptoNFTESG and CSRInternationalPartnershipsTargetShoppersPodcastsGoogleInclusivityTikTokMarketing: In StoreMarketing: UGCMeta (Facebook)Acquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation What Career Advice Would You Give Your Younger Self? When I was a freshman in college, one of my professors had us write a letter to future selves. We wouldn’t see the letter again until senior year, right around the time we graduated. He wanted us to write words of encouragement and map out what we wanted to achieve over the four years. That […] Salesforce January 24, 2023January 24, 2023 6 min read Technology & InnovationMarketing: SocialPredictions and ForecastsInternationalCryptoOperations & Supply ChainStrategyHealth & WellnessGoogleESG and CSRData & InsightsPartnershipsConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing 4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023 There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […] Andrew Sandoval January 24, 2023January 24, 2023 3 min read Data & InsightsMarketing: Retail MediaMarketing: In StoreMarketing: Direct & PersonalizationConsumersReturnsGooglePartnershipsMeta (Facebook)AmazonShoppersTechnology & InnovationAI / MLMarketing: SocialRoundelTikTokTech: AIStrategysocial commerceESG and CSRPredictions and ForecastsWalmartBOPISHoliday & EventsCOVID19Dept. NonfoodMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Channel: Grocery Kroger leans on Google Cloud to boost its operating platform Practical applications include a task management system to optimize Kroger’s night crew Supermarket News January 24, 2023January 24, 2023 < 1 min read KrogerTechnology & InnovationGoogle 0 Saving Bookmark this article Bookmarked
Technology & Innovation Great Ways AI Can Positively Influence Your Retail Business Artificial intelligence has made huge strides in the last decade, transforming almost every aspect of life. One area where artificial intelligence has helped add real value is the way businesses operate. However, many business people are still skeptical about the role of AI in business, thus losing out on a resource that could make a […] Retail Minded January 24, 2023January 24, 2023 3 min read Technology & InnovationShoppersLegal & CriminalOperations & Supply ChainAI / MLTargetData & InsightsChatGPTTech: AIMarketing: Direct & PersonalizationGoogleDept. Adult BevMarketing: VoiceResults & InvestmentMarketing: In StoreSustainabilityDept. NonfoodThick Data 0 Saving Bookmark this article Bookmarked
Media & Marketing Year in Search 2022 Google’s Official Digital Marketing Publication. Explore the 2022 Year in Search data to learn more about consumers’ emerging needs and behaviors. Google January 23, 2023January 23, 2023 < 1 min read GoogleConsumersData & Insights 0 Saving Bookmark this article Bookmarked
Retail Operations Is Digital Dead? Why It’s Time for Brands To Embrace an Omnichannel Marketing Strategy DSI “While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […] Digital Shelf Institute January 23, 2023January 23, 2023 9 min read OmnichannelConsumersData & InsightsTargetMerchandisingStrategyMarketing: SocialDept. NonfoodMeta (Facebook)Technology & InnovationPricing & PromotionsExecutivesPodcastsShoppersMarketing: BroadcastMarketing: In StoreCompetitionDept. ApparelGoogleAcquisitionOperations & Supply ChainStore LocationSustainabilityMarketing: Digital MediaResults & InvestmentPredictions and ForecastsMarketing: Direct & PersonalizationHealth & Wellness 0 Saving Bookmark this article Bookmarked
Technology & Innovation Kroger deploys Google Cloud tools to enhance productivity in stores Workers for the grocery chain are using artificial intelligence and machine learning technology from the internet giant to track products, monitor staffing levels and handle other tasks. Grocery Dive January 23, 2023January 24, 2023 < 1 min read Technology & InnovationKrogerGoogleDept. NonfoodBrick and MortarAI / MLTech: AIAssociates 0 Saving Bookmark this article Bookmarked
Technology & Innovation Microsoft announces new multibillion-dollar investment in ChatGPT-maker OpenAI KEY POINTS Microsoft on Monday announced a new multiyear, multibillion-dollar investment with ChatGPT-maker OpenAI. Microsoft declined to provide a specific dollar amount, but Semafor reported earlier this month that Microsoft was in talks to invest as much as $10 billion. The deal marks the third phase of the partnership between the two companies, following Microsoft’s previous investments in 2019 and […] CNBC January 23, 2023January 23, 2023 2 min read Technology & InnovationChatGPTResults & InvestmentPartnershipsExecutivesGoogleTwitterMarketing: SocialMarketing: VoiceCompetitionInternationalDept. ApparelDept. NonfoodPredictions and ForecastsTech: AIDept. Toys & GamesAI / ML 0 Saving Bookmark this article Bookmarked 5
Media & Marketing Value, reevaluated Google’s Official Digital Marketing Publication. Discover the 2022 conscious spending and sustainability Search trends and what they mean for brands. Google January 22, 2023January 25, 2023 < 1 min read GoogleSustainability 0 Saving Bookmark this article Bookmarked
Data & Insights Webinar: Key Amazon & Google Shopping Data for 2023 Making strategic adjustments around your eCommerce operations and marketing need to reflect trends both within your own data, along with the market at large. When it comes to that wider view, shopping data detailing online consumer behavior and changes in competitor tactics from 2022 gives you the most actionable clues about how to optimize your […] Momentum Commerce January 22, 2023January 22, 2023 2 min read Data & InsightsAmazonGoogleHoliday & EventsPredictions and ForecastsConsumersTechnology & InnovationPricing & PromotionsPartnershipsOperations & Supply ChainMarketing: TradeHealth & WellnessDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Retailer Media Retail Media will add Fuel to the Fire for M&A in AdTech If you think those “sponsored” products on Amazon are an innocuous little niche of advertising, think again. Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. Even more impressive, eMarketer expects it to nearly double, from $31 […] Retail TouchPoints January 20, 2023January 20, 2023 4 min read Marketing: Retail MediaAmazonTechnology & InnovationData & InsightsAcquisitionGoogleTargetConsumersPredictions and ForecastsMeta (Facebook)AgenciesResults & InvestmentCOVID19DeliveryConsultingDept. FuelPartnershipsWalmartMarketing: SocialESG and CSRMetaverseGopuffInstacartInternationalShoppersEconomyMergersKrogerFood DeliveryDept. Sporting goodsDept. NonfoodMarketing: BroadcastMarketing: In StoreTrends: TechAssociatesBigTechStore LocationQ Commerce 0 Saving Bookmark this article Bookmarked
Technology & Innovation Alphabet to Cut 12,000 Jobs, ‘Sharpen Focus’ on AI Offerings Google parent company Alphabet is following in the footsteps of fellow tech giants Amazon and Microsoft in making the “difficult decision” to lay off approximately 12,000 employees, according to a letter from CEO Sundar Pichai sent to employees on Jan. 20, 2022. Titled A Difficult Decision to set us up for the Future, Pichai — […] Retail TouchPoints January 20, 2023January 20, 2023 2 min read Technology & InnovationGoogleAssociatesEconomyExecutivesAmazonPredictions and ForecastsResults & InvestmentStrategyBigTech 0 Saving Bookmark this article Bookmarked
Media & Marketing Google parent Alphabet to cut 12,000 jobs Google’s parent firm, Alphabet, has revealed it is set to slash 12,000 jobs, making it the latest tech firm to cut down its headcount. The news means that 6% of… The post Google parent Alphabet to cut 12,000 jobs appeared first on Latest Retail Technology News From Across The Globe – Charged. ChargedRetail January 20, 2023January 20, 2023 < 1 min read GoogleTechnology & InnovationInternational - UK 0 Saving Bookmark this article Bookmarked
Technology & Innovation Kroger Taps Cloud Technology to Empower New Associate and Manager Apps Kroger has entered a strategic collaboration with Google Cloud and Deloitte to use cloud technologies that will increase associate productivity across its nearly 2,800 stores nationwide. Kroger recently deployed a variety of Google Cloud data analytics, AI and ML tools, designed to empower store leaders and associates to make real-time operational decisions and deliver a […] Retail TouchPoints January 20, 2023January 20, 2023 2 min read Technology & InnovationKrogerAssociatesGoogleData & InsightsConsultingBrick and MortarDept. NonfoodOperations & Supply ChainMarketing: In StoreDeliveryPricing & PromotionsShoppers 0 Saving Bookmark this article Bookmarked 4
Media & Marketing Using Google Cache for SEO Google cache is a repository of billions of archived web pages. Analyzing a page’s cache version can help optimize it for organic rankings. Here’s how. The post Using Google Cache for SEO appeared first on Practical Ecommerce. Practical Ecommerce January 19, 2023January 19, 2023 < 1 min read GoogleData & InsightsHealth & WellnessDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Media & Marketing YouTube reclaims VidCon title sponsorship, replacing TikTok The Google-owned platform had been a routine sponsor since 2013 but was replaced last year by its ByteDance competitor. MarketingDive January 19, 2023January 19, 2023 < 1 min read Marketing: SocialTikTokGoogle 0 Saving Bookmark this article Bookmarked
Media & Marketing Digital Food Messaging Is the Foundation for Food Marketing in 2023 Your customers first option when looking up “what’s for dinner” is on a hand-held device, either a phone or tablet. Digital food marketing is simply the cost of admission in the world of fresh food marketing according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Outside eyes and open our eyes […] Grocerant Guru January 19, 2023January 19, 2023 3 min read Dept. GroceryShoppersData & InsightsGoogleMarketing: SocialBrick and MortarTechnology & InnovationDeliveryBOPISWaWaRestaurantsStore LocationConsumersDept. FuelMeta (Facebook)Twitter7-Eleven & SpeedwayDept. FreshMarketing: Direct & PersonalizationMarketing: BrandInternational - North AmericaInsight ProvidersAmazonExecutivesDept. PerimeterESG and CSRDept. NonfoodPartnershipsDept. BeveragePricing & PromotionsBig DataAssociatesMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Holiday & Events NRF: Holiday sales grew 5.3% to $936.3 billion WASHINGTON – Retail sales during 2022’s November-December holiday season grew 5.3% over 2021 to $936.3 billion, falling short of the National Retail Federation’s forecast amid continuing inflation and high interest rates, NRF said today. While holiday growth was less than expected, sales for the year grew 7% over 2021 to $4.9 trillion, meeting NRF’s forecast […] MMR January 18, 2023January 19, 2023 3 min read Holiday & EventsConsumersBrick and MortarEconomyPredictions and ForecastsData & InsightsDept. NonfoodDept. FuelGoogleDept. ApparelRestaurantsDept. BeverageSustainabilityWeatherDept. Sporting goodsExecutivesHealth & WellnessMarketing: SocialDept. OTC 0 Saving Bookmark this article Bookmarked
Technology & Innovation Google Cloud rolls out AI-driven inventory tech The system uses machine learning to automatically identify items on store shelves using images taken from multiple angles. Grocery Dive January 18, 2023January 18, 2023 < 1 min read Technology & InnovationOperations & Supply ChainGoogleAI / ML 0 Saving Bookmark this article Bookmarked
Media & Marketing Google Ads Q&A: Budget, Keywords, Search Network Contributor Matt Umbro, a pay-per-click pro, responds to questions from Google Ads advertisers, addressing campaign budgets, keyword limits, Search Network tactics, growth, and more. The post Google Ads Q&A: Budget, Keywords, Search Network appeared first on Practical Ecommerce. Practical Ecommerce January 18, 2023January 18, 2023 < 1 min read GoogleData & Insights 0 Saving Bookmark this article Bookmarked
Trends & External Forces Tuesday Eye-Opener: The Non-Compete Clause As “Abusive Mechanism” by Kevin Coupe I’ve been interested to read a couple of pieces lately regarding an issue about which I reported less than two weeks ago – a move by the Federal Trade Commission (FTC) to ban non-compete agreements between companies and individuals. The key arguments against non-competes are two – one is that they depress […] MorningNewsBeat January 18, 2023January 18, 2023 3 min read AssociatesGovernmentEconomyTechnology & InnovationExecutivesConsumersCompetitionMeta (Facebook)StreamingStart UpsResults & InvestmentThick DataLegal & CriminalJohnson & JohnsonHealth & WellnessDept. HBCDept. NonfoodGoogle 0 Saving Bookmark this article Bookmarked
Shopper & Customer Department: Nonfood Corporate Strategy Corporate Finance ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Trends & External Forces Holiday & Events Operations & Supply Chain Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023 In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […] Written by Kelly Pedersen January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Data & Insights Department: Consumer Durables ESG Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Holiday & Events Operations & Supply Chain Stores & Formats Retail Traffic Trends #112: Consumer Habits 2023 While some trends come and go, there were a few trends that have stayed with consumers throughout the year. As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. This week we look at trends to increase foot traffic and customer loyalty. […] Written by Doorcounts January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery - Natural Channel: Grocery - Natural Data & Insights Technology & Innovation Stores & Formats Just Walk Out gives Whole Foods stores an edge, data shows The two stores in the chain outfitted with Amazon’s checkout-free technology did better in some ways than nearby locations without the automated system during the second half of 2022, Placer.ai found. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Grocery Department: Food Shopper & Customer Trends & External Forces ShopRite adds online filters to help shoppers choose products and recipes The improvements are intended to help shoppers find products and recipes that meet specific criteria, such as dairy-free, vegan, vegetarian and gluten-free. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Department: Nonfood Data & Insights Technology & Innovation 7 online grocery trends for retailers to watch Online grocery shopping is here to stay. Top online grocery trends include AI tools, drone delivery, data security, and ready-made meals. Written by Future of Commerce January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked