Media & Marketing Four Measures Of Brand Progress Measuring brand progress allows a marketer to gauge how well the brand strategy is working, the impact marketing activity is having, and to keep an eye on the competition. The four measures below are among the most important for gauging brand success. These dimensions tend to develop at different rates, which means that the most […] Branding Strategy April 30, 2024April 30, 2024 2 min read Marketing: BrandStrategyTechnology & InnovationConsumersCompetitionThick DataTargetPredictions and ForecastsMarketing: Social MediaGoogleData & Insights 0 Saving Bookmark this article Bookmarked
Data & Insights Generative AI and Cloud Insights Webcast Join YipitData’s Nick Shields, Matt Wegner, and Chris Goessling, on May 08, 2024 at 1:00 PM ET for a read into AI and the Cloud at AMZN, GOOG, MSFT, and Chat GPT. The team will discuss: AI product adoption and revenue growth at AWS, Azure & GCP Reads into training vs. inference workloads Pricing vs. […] 0 Author Missing April 30, 2024April 30, 2024 < 1 min read Data & InsightsTechnology & InnovationAIChatGPTPredictions and ForecastsGoogleAmazon 0 Saving Bookmark this article Bookmarked
Media & Marketing Inside Google’s CTV pitch: A lot of AI and a push to avoid privacy stumbles At the NewFronts, the tech giant emphasized that streaming can be the basis for a better ecosystem without the baggage of third-party cookies. MarketingDive April 30, 2024April 30, 2024 < 1 min read StreamingTechnology & InnovationGoogleAIMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Technology & Innovation Amazon Pay Isn’t What It Used to Be. Will Its Top Employees Stick Around? Today at Big Technology, we’re continuing our series where Amazon veteran examines the company’s strategy and trajectory after working there for twelve years. This week, Coulter looks looks at the company’s stock-heavy pay strategy, and how it might influence its ability to retain top talent. Amazon Pay Isn’t What It Used To Be. Will Its […] Bigtechnology April 29, 2024April 29, 2024 6 min read Technology & InnovationAIAmazonAssociatesData & InsightsResults & InvestmentPodcastsPredictions and ForecastsStrategyBigTechMarketing: Social MediaExecutivesTikTokMeta (Facebook)EconomyGoogleMarketing: BroadcastStreamingStore LocationGovernmentInternational - UKMarketing: TradeDept. Toys & Games 0 Saving Bookmark this article Bookmarked
Media & Marketing A Playbook for Selling on Social Media and Conquering TikTok DSI With more than 1 billion users worldwide, according to the Business of Apps, TikTok has become one of the most popular social media platforms globally. Now, it’s laying the groundwork to become one of the largest social commerce platforms, too. TikTok continues to invest in its shopping capabilities, with the launch of TikTok Shop and other […] Digital Shelf Institute April 29, 2024April 29, 2024 7 min read Marketing: Social MediaTikTokESG and CSRMerchandisingConsumersAldiRegional Grocerysocial commerceGoogleStrategyPodcastsAmazonPredictions and ForecastsData & InsightsHealth & WellnessDept. Natural / OrganicResults & InvestmentColgate-PalmoliveAssociatesExecutivesSustainabilityMarketing: BrandMarketing: TradeMarketing: UGCOperations & Supply ChainOwned Brands (Private Label)PartnershipsDept. GroceryAcquisition 0 Saving Bookmark this article Bookmarked
International The Carbon Footprint of Major Travel Methods See this visualization first on the Voronoi app. The Carbon Footprint of Major Travel Methods This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Did you know that transport accounts for nearly one-quarter of global energy-related carbon dioxide (CO₂) emissions? This […] Visual Capitalist April 29, 2024April 29, 2024 2 min read Dept. FuelInternationalSustainabilityData & InsightsGovernmentInternational - UKData VisualizationPredictions and ForecastsWeatherMarketing: Social MediaGoogleDept. PerimeterDept. NonfoodDept. Fresh 0 Saving Bookmark this article Bookmarked
Data & Insights Digital Marketing Dynamics of 2024 In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […] Martechcube April 29, 2024April 30, 2024 3 min read Technology & InnovationAIConsumersPredictions and ForecastsData & InsightsMarketing: Social MediaTech: AR and VRESG and CSRsocial commerceTwitterTargetMarketing: Loyalty & SubscriptionMetaverseThick DataMarketing: Direct & PersonalizationDept. NonfoodGooglePartnershipsPricing & PromotionsSustainabilityTrends: Marketing 0 Saving Bookmark this article Bookmarked
Data & Insights How AI Has Been on the Front Line Against Retail Fraud Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI applications have seen their valuations skyrocket. However, in the finance […] TotalRetail April 29, 2024April 29, 2024 3 min read AITechnology & InnovationLegal & CriminalData & InsightsChatGPTShoppersDept. NonfoodCustomer ExperienceStreamingResults & InvestmentExecutivesOperations & Supply ChainPredictions and ForecastsDeliveryMarketing: Digital MediaGoogleDept. PerimeterCOVID19Dept. Fresh 0 Saving Bookmark this article Bookmarked
Trends & External Forces Kaiser Discloses Health Insurance Data Breach Health insurance company Kaiser is notifying millions of its current and former members about a data breach. The breach occurred when Kaiser shared patients’ information with third-party advertisers like Google, Microsoft, and X (formerly Twitter). RetailWire April 26, 2024April 26, 2024 < 1 min read Legal & CriminalHealth & WellnessData & InsightsTwitterMarketing: Social MediaGoogle 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain Five Shipping Tips To Benefit Your Ecommerce SMB Strategy The growing ecommerce landscape represents an incredible opportunity for SMBs, allowing them to expand their reach into new geographies and connect with customers worldwide. That said, ecommerce growth does come with challenges to overcome. One of the most significant issues of all is figuring out how you’re going to manage the complexities of shipping, both […] Retail Minded April 26, 2024April 26, 2024 5 min read Operations & Supply ChainDeliveryTechnology & InnovationStrategyShoppersAIPartnershipsInternationalCustomer ExperiencePredictions and ForecastsDept. NonfoodPackagingConsumersSustainabilityGoogleData & InsightsPricing & PromotionsDept. FuelMarketing: TradeMarketing: Social MediaMarketing: In Store 0 Saving Bookmark this article Bookmarked
Media & Marketing Google enters its ‘Gemini era’ as search, YouTube ride healthy ad demand While robust ad spending and generative AI bolstered the tech giant’s biggest moneymaker in Q1, analysts cautioned the future isn’t assured. MarketingDive April 26, 2024April 26, 2024 < 1 min read Marketing: Social MediaGoogleTechnology & InnovationPredictions and ForecastsAI 0 Saving Bookmark this article Bookmarked
Technology & Innovation Are LLMs About To Hit A Wall? Each new generation of large language model consumes a staggering amount of resources. Meta, for instance, trained its new Llama 3 models with about 10 times more data and 100 times more compute than Llama 2. Amid a chip shortage, it used two 24,000 GPU clusters, with each chip running around the price of a […] Bigtechnology April 26, 2024April 26, 2024 5 min read Technology & InnovationAIData & InsightsAmazonDept. GroceryPredictions and ForecastsMeta (Facebook)PodcastsBigTechSustainabilityExecutivesResults & InvestmentGoogleMarketing: Social MediaGovernmentTikTokMarketing: BroadcastAssociatesStreamingCryptoChatGPTDept. FreshStrategyDept. NonfoodDept. PerimeterDept. Toys & GamesDept. Fuel 0 Saving Bookmark this article Bookmarked
Media & Marketing Google’s Ad Network Biz Dips, But Search Brings Home The Bacon By next year, Google will have three separate business lines – Search, YouTube and Cloud – that each generate roughly twelve digits per year. That’s around $100 billion apiece. To put this into perspective, it took 15 years for Google to grow into a $100 billion per-year business – and just six years to triple its […] AdExchanger April 26, 2024April 29, 2024 < 1 min read GoogleData & InsightsTechnology & InnovationMarketing: Social Media 0 Saving Bookmark this article Bookmarked
Technology & Innovation Retail Technology Show 2024: artificial intelligence impacting retail and society says Google executive “Technology is at the heart of societal and business transformation,” said Dex Hunter-Torricke, Head of Global Comms and Marketing at Google’s DeepMind specialist AI unit, as he shared some use cases with the conference audience at Retail Technology Show (RTS) 2024 today. The former Facebook and SpaceX executive is a vastly experienced specialist who shared […] Retail Technology Innovation Hub April 24, 2024April 24, 2024 2 min read Technology & InnovationAIPredictions and ForecastsData & InsightsGoogleExecutivesShoppersMeta (Facebook)Marketing: Social MediaHome DepotBest BuyOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Shopper & Customer Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […] Market Performance Group April 24, 2024April 25, 2024 6 min read ConsumersTechnology & InnovationAIMarketing: Retail MediaResults & InvestmentMarketing: BrandShoppersStreamingOmnichannelMarketing: BroadcastPackagingData & InsightsTargetCOVID19Marketing: ShopperMerchandisingMarketing: Loyalty & SubscriptionStrategyMarketing: Digital MediaHealth & WellnessDept. GroceryESG and CSRGoogleMarketing: Direct & PersonalizationMarketing: In StoreSustainabilityOwned Brands (Private Label)PartnershipsPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Trends & External Forces Cookies get another stay of execution — but have marketers already moved on? Marketers shouldn’t cancel their post-cookie plans, especially as Google faces antitrust action, the possibility of a nationwide data privacy law and its own shifting priorities. MarketingDive April 24, 2024April 24, 2024 < 1 min read Legal & CriminalGovernmentGoogleData & Insights 0 Saving Bookmark this article Bookmarked
Corporate Strategy Planning For Brand Expansion The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […] Branding Strategy April 24, 2024April 24, 2024 3 min read StrategyMarketing: BrandUnileverConsumersTargetPredictions and ForecastsMarketing: Social MediaInternationalTechnology & InnovationLegal & CriminalOperations & Supply ChainSustainabilityDept. FreshGoogleDept. PerimeterThick DataResults & InvestmentCoca Cola 0 Saving Bookmark this article Bookmarked
Trends & External Forces Where Does One U.S. Tax Dollar Go? See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […] Visual Capitalist April 24, 2024April 24, 2024 3 min read GovernmentData & InsightsHealth & WellnessEconomyESG and CSRAssociatesData VisualizationResults & InvestmentSustainabilityGoogleInclusivityPredictions and ForecastsDept. FuelTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Google Won’t Pull Cookies In 2024 Google announces it’s delaying its self-imposed deadline to deprecate third-party cookies on Chrome for the third time. The post Google Won’t Pull Cookies In 2024 appeared first on AdExchanger. AdExchanger April 23, 2024April 24, 2024 < 1 min read GooglePredictions and ForecastsData & Insights 0 Saving Bookmark this article Bookmarked
Media & Marketing Google Delays Cookie Phase Out Once Again Google’s announced that it will not complete its planned phase out by the end of 2024. Social Media today April 23, 2024April 24, 2024 < 1 min read GooglePredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Corporate Finance Choosing the Right Funding to Fuel Your Brand’s Growth Growing your business to a household name is the dream of every entrepreneur. However, achieving this level of recognition requires more than just ambition; it demands strategic planning, resource allocation, and often, significant financial investment. Access to capital isn’t always easy to come by, however. In fact, a study by U.S. Bank found that eighty-two […] RangeMe April 23, 2024April 23, 2024 5 min read Results & InvestmentOperations & Supply ChainShoppersDept. NonfoodVendorsDept. FuelStrategyAmazonGoogleWalmartConsumersPartnershipsMarketing: TradeMarketing: Social MediaStore LocationESG and CSRTargetData VisualizationPepsiCo 0 Saving Bookmark this article Bookmarked
Technology & Innovation Including Wonder, mmERCH, and Pandion: ten retail technology funding rounds you need to know about RTIH rounds up ten retail systems ventures who have recently secured significant investments in their businesses, including blockchain enabled Web3 fashion startups, customer journey management platforms, and computer vision and AI powered warehouse inventory monitoring solutions. 1. TheyDo Customer journey management platform, TheyDo, has secured an additional $34 million in a Series A+ funding round. […] Retail Technology Innovation Hub April 23, 2024April 23, 2024 7 min read Technology & InnovationAIPartnershipsResults & InvestmentData & InsightsOperations & Supply ChainMarketing: Social MediaRestaurantsPredictions and ForecastsShoppersTwitterSustainabilityStart UpsDept. ApparelInternationalStore LocationDeliveryTech: RoboticsDept. GroceryAssociatesMarketing: In StoreDept. NonfoodExecutivesblockchainAmazonDept. FuelStrategyFood DeliveryCustomer ExperienceInclusivityCryptoGoogleMarketing: Retail MediaMeta (Facebook)UnileverEconomyAutonomous VehiclesConsumersPricing & PromotionsPress ReleaseWalmart 0 Saving Bookmark this article Bookmarked
Data & Insights Peaks and valleys: Ad spending trends around the world Where should I advertise and when? This is probably one of the most frustrating questions in the marketing book. Today as always, every company must carefully study its markets, decide where to allocate its media budget, and measure the performance of its campaigns. But the time window to do those things has compressed considerably. Consumers […] Nielsen April 22, 2024April 22, 2024 3 min read Data & InsightsConsumersBig DataHoliday & EventsInsight ProvidersStrategyCompetitionDept. NonfoodResults & InvestmentConsultingStreamingGoogleInternational - North AmericaPartnershipsPredictions and ForecastsEconomyAssociates 0 Saving Bookmark this article Bookmarked
Associates & Employees Ranked: The Largest U.S. Corporations by Number of Employees See this visualization first on the Voronoi app. The Largest U.S. Corporations by Number of Employees This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Revenue and profit are common measures for measuring the size of […] Visual Capitalist April 21, 2024April 21, 2024 2 min read AssociatesConsumersWalmartAmazonPredictions and ForecastsData & InsightsInternationalDeliveryTargetHealth & WellnessHome DepotTechnology & InnovationKrogerDept. DairyDept. HBCRestaurantsDept. NonfoodGoogleOperations & Supply ChainDept. FreshDept. Refrigerated 0 Saving Bookmark this article Bookmarked
Technology & Innovation Beware of The Fake Podcast Invite Scam Two weeks ago, a podcast with a “top 1%” audience, whose listener net worth averaged $2.5 million, asked me to join as a guest. The host was familiar with my work, citing a recent CNBC appearance, and seemed ready to hold an engaging conversation. It seemed worthwhile, except the podcast was fake. With a bit […] Bigtechnology April 19, 2024April 19, 2024 4 min read Technology & InnovationPodcastsAILegal & CriminalAmazonPredictions and ForecastsGoogleData & InsightsBigTechMarketing: Social MediaMeta (Facebook)StreamingAssociatesMarketing: BroadcastDept. NonfoodTargetShoppersDept. BeverageExecutivesResults & InvestmentBrick and MortarStrategyGovernmentPress Release 0 Saving Bookmark this article Bookmarked
Trends & External Forces A Discussion of Sexual Wellness and Cosmetic Gynecology with Dr. Michael Reed STIMULATE, the pioneering force in sexual wellness, is thrilled to announce an exclusive 20-minute virtual fireside chat titled “Purpose to Pleasure,” featuring Dr. Michael Reed, also known as The Cosmetic Gyn, alongside STIMULATE founder Nicole Leinbach. Dr. Reed, a world-renowned leader in cosmetic and functional gynecology, is dedicated to destigmatizing sexual health and wellness […] Retail Minded April 18, 2024April 18, 2024 3 min read Health & WellnessGoogleData & InsightsPredictions and ForecastsDept. HBCInternationalVendorsPepsiCoPartnershipsMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Media & Marketing Google Announces More Layoffs and Roles Moving Overseas Google has made significant changes to its workforce, laying off employees and shifting some jobs overseas as part of a large-scale restructuring. RetailWire April 17, 2024April 17, 2024 < 1 min read GoogleAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing 3 Ways Retailers Can Thrive in a Cookieless Era Retailers’ ability to identify and understand their customers plays a key role in their success. However, the onset of third-party cookie deprecation from Google, which officially began in January 2024, directly impacts how retailers can connect with their customers. Retailers must pivot to new targeting methods to continue reaching the right audiences, keep customers brand-loyal, […] TotalRetail April 17, 2024April 17, 2024 < 1 min read Predictions and ForecastsGoogle 0 Saving Bookmark this article Bookmarked
Media & Marketing Google News Blocks California Media News Links in Response to Proposed Law Google has decided to block links to California news websites due to proposed state legislation that would require big tech companies to pay news outlets for their content. RetailWire April 15, 2024April 15, 2024 < 1 min read GoogleTechnology & InnovationBigTech 0 Saving Bookmark this article Bookmarked
Technology & Innovation WPP and Google partner to integrate martech and gen AI tools The sheer size of the partners and the scope of the collaboration could be a tipping point for generative AI within agencies. MarketingDive April 15, 2024April 15, 2024 < 1 min read Technology & InnovationPartnershipsAIAgenciesGoogleDept. Nonfood 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Channel: Grocery - Natural Department: Nonfood Corporate Finance Media & Marketing Retailer Media Data & Insights International Technology & Innovation Stores & Formats Amazon tops expectations for revenue, earnings SEATTLE – Amazon posted better-than-expected revenue and earnings in the quarter ended March 31. Net sales increased 13% from a year earlier to $143.3 billion. The company reported first-quarter net income of $10.4 billion, or 98 cents a diluted share, compared to $3.2 billion a year earlier. Amazon’s operating income surged to $15.3 billion, up […] Written by MMR May 1, 2024May 1, 2024 Saving Bookmark this article Bookmarked
Channel: Grocery Channel: Grocery 5 things top news: Kroger tries to strengthen merger deal The most impactful news in the grocery industry for the week ending April 26 Written by Supermarket News April 30, 2024April 30, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces Department & Category Department: Food Department: HBC Corporate Strategy ESG Technology & Innovation Trends & External Forces Associates & Employees Stores & Formats Walmart to close all 51 health centers BENTONVILLE, Ark. — Walmart today said it has made the “difficult decision” to close its Walmart Health and Walmart Virtual Care clinics, citing a lack of profitability. “The decision to close all 51 health centers across five states and shut down the virtual care offering was not easy. We understand this change affects lives – […] Written by MMR April 30, 2024May 1, 2024 Saving Bookmark this article Bookmarked
Owned Brands (Private Label) Department & Category Owned Brands (Private Label) Walmart adds new grocery line to private brands portfolio The retailer said its new bettergoods line includes 300 items and marks its largest private brand food launch in 20 years. Written by Grocery Dive April 30, 2024May 1, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Department: Consumer Durables Department: Food Media & Marketing Data & Insights Technology & Innovation Associates & Employees A new Walmart in-store AI is giving employees advice on how to sell products before it’s too late Walmart store employees are starting to get advice from an AI on when produce is about to go bad and when certain clothing items may need to be put on sale. Written by CNBC April 30, 2024May 1, 2024 Saving Bookmark this article Bookmarked