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  1. Media & Marketing

Product Photography, Part 14: Optimizing for Speed, Search

The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I’ll address making your photos faster to download and more visible in Google’s image search. The post Product Photography, Part […]
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  1. Media & Marketing

The Importance of Cohesive and Consistent Content for Brands Across Social Media

Ask yourself this: Are you more likely to engage or follow a brand that has a messy feed, inconsistent posts, low-quality images, poor hashtag selection, OR a brand that has consistent branding, reliable posting, and visually appealing feed? Most likely, we know your answer. As they say, first impressions last. In the age of aesthetics […]
3 min read
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  1. Trends & External Forces

CHPA’s Self-Care Marketing Award Winners

WASHINGTON D.C. — The CHPA Educational Foundation’s 6th Annual Gala, held on November 17, drew 230 people representing 60 companies to a hybrid event with in-person and virtual components. The event was held live from the Pando Studio in Ambler, Pa. with an in-studio audience and 100 virtual attendees shown on a video wall. There […]
3 min read
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  1. Media & Marketing

3 Ways Google’s Search Console Improves Organic Clicks

Google’s Search Console is one of the most helpful search-engine-optimization tools. Moreover, Search Console provides data straight from the source: Google. It is also free. Here are three ways to use Search Console to generate more clicks from your organic listings. The post 3 Ways Google’s Search Console Improves Organic Clicks appeared first on Practical […]
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  1. Media & Marketing

Best 80 & 82 Inch TV Black Friday Deals (2021) Identified by Saver Trends

BOSTON–(BUSINESS WIRE)–Black Friday 2021 sales researchers are identifying the best 80 & 82 Inch TV deals for Black Friday, featuring deals on 4K smart TVs with built-in Roku streaming. Links to the latest deals are listed below. Latest 80 & 82 Inch TV deals: Save on a wide range of 80-inch TVs from top brands […]
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  1. Channel: Delivery

Jason & Scot Show Episode 281 – Mark Mahaney, author and top internet analyst

A weekly podcast with the latest e-commerce news and events. Episode 281 is a discussion with Mark Mahaney Senior Managing Director at Evercore ISI and author of Nothing but Net: 10 Timeless Stock-Picking Lessons from One of Wall Street’s Top Tech Analysts. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google […]
37 min read
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  1. Media & Marketing

Google Commerce Exec on Creating an Open, Equal and Fair E-Commerce Marketplace

In episode 325 of Total Retail Talks, Joe Keenan interviews Bill Ready, president of commerce, payments and next billion users at Google. Ready discusses his professional background and current role, as well as how Google is trying to create a different online commerce experience for both consumers and merchants, fostering democratized choice and transparency. He […]
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  1. Channel: Ecommerce & Digital

New study: Amazon wins biggest share of Google results in Apparel, Beauty, Sporting Goods and Health eCommerce

Report suggests retailers can win search traffic from Amazon by giving shoppers more “informational” content Berlin / San Mateo, November 23, 2021 – Amazon.com (9.7%), nordstrom.com (8.0%) and adoreme.com (5.0%) are first, second and third for the share of organic search results on Google’s first page when U.S. shoppers search for Apparel. In the Beauty sector, […]
4 min read
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  1. Technology & Innovation

Future of Commerce: Navigating Commerce Complexity

In the Future of Commerce series we dive into fastest-growing areas influencing what the industry will look like in the coming years. RETHINK Retail Editor-in-Chief Julia Raymond Hare sits down with Emily Pfeiffer, Senior Analyst for Commerce Technology with Forrester Research, for a discussion on the increasing complexity of commerce.       TRANSCRIPT Julia […]
15 min read
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  1. Technology & Innovation

Cart Abandonment Is the ‘Just Looking’ of E-commerce

A superior in-store shopping experience involves great customer service from a sales team with excellent product knowledge who make appropriate recommendations and know what would be perfect for you. Behind the scenes, there are teams creating training programs, building, and monitoring KPIs, and setting clienteling and operational programs and standards. In e-commerce, tech tools, such […]
2 min read
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  1. Data & Insights

What Is a Sales Funnel? (And How Is It Changing?)

A sales funnel, stretching from early-stage brand discovery to final purchase, represents the customer journey. Most companies use the funnel to track prospects as they move through sales stages, adjusting strategies and marketing methods in response to their behaviors. Using a “funnel” as a metaphor is somewhat misleading, however — especially in a rapidly changing […]
5 min read
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  1. Technology & Innovation

Flytrex raises $40M to build its drone-based delivery service across suburbs in the U.S.

Flytrex, the Israeli startup working with Walmart, Chilli’s, and others in North Carolina in pilots for a drone-based delivery service targeting suburban consumers, has picked up $40 million in funding to continue developing its hardware and software, and more business partnerships, as it awaits regulatory nods to expand its service to more markets in the […]
5 min read
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  1. Media & Marketing

SEO: Google’s Video Carousels Are a Big Opportunity

Google’s search result pages have greatly changed over the past decade. In addition to clickable listings, we now see highly visible, often interactive results in diverse formats. One of the newer sections is video carousels. The post SEO: Google’s Video Carousels Are a Big Opportunity appeared first on Practical Ecommerce.
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  1. Technology & Innovation

Rev Up Your Holiday Marketing In a Post-Cookie World

Can you imagine Santa navigating Christmas Eve without cookies fueling his mission? Retailers and consumer goods brands may be feeling that same pain this holiday season.  Internet browsers have begun phasing out third-party cookies — the small identifiers that track user behavior across websites — in response to growing concerns about online privacy.  Even though […]
4 min read
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  1. Media & Marketing

Structuring Google Ads Campaigns for Success

Google Ads has implemented many changes this year. Most involve more automation. The impact of these changes means advertisers should restructure their search campaigns. The post Structuring Google Ads Campaigns for Success appeared first on Practical Ecommerce.
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  1. Technology & Innovation

Is It Better To Buy or Build Your Ecommerce Platform?

As brands hustle to create compelling ecommerce experiences, they’re up against many challenges — limited time, rising consumer expectations, budget constraints, and more. Inevitably, they must decide whether to build or to buy an ecommerce platform. Considering that 56% of organizations expect the majority of their revenue to come from digital channels within the next […]
5 min read
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  1. Trends & External Forces

Google wins Supreme Court appeal to block £3bn legal action over

The Supreme Court has blocked a £3 billion legal action against Google over claims of illegally misused the data of millions of iPhone users”. Richard Lloyd, former Which? director, alongside… The post Google wins Supreme Court appeal to block £3bn legal action over appeared first on Latest Retail Technology News From Across The Globe – […]
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  1. Data & Insights

Collect and leverage zero-party data to personalize marketing and drive growth

Ben Parr Contributor Share on Twitter Ben Parr is president and co-founder of Octane AI. More posts by this contributor The Three Qualities Twitter’s Next CEO Must Have How To Win The Attention Of Potential Investors Zero-party data has very quickly become the biggest buzzword in marketing and digital advertising. Unlike third-party data, which is […]
2 min read
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  1. Shopper & Customer

Holiday 2021: Industry Thought Leaders Share Top Predictions

Are you curious to know what this holiday shopping season will look like? We were too—so we reached out to top retail executives, analysts and industry thought leaders to gather their predictions for what’s in store for quarter four.   Here’s what we learned: Consumers are spending more than last year—and the year before that. […]
8 min read
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  1. Department & Category

The Future of Grocery with Guests David Marcotte and Sylvain Charlebois

No part of retail has been facing more transformative forces than the grocery business. In this episode we explore how the retail food business is being disrupted with globally recognized experts David Marcotte, SVP at Kantar Retail and Sylvain Charlebois (aka “The Food Professor”) Senior Director, Agri-Food Analytics Lab at Dalhousie University. We dive deep […]
2 min read
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  1. Corporate Finance

The benefits of equipment rental for construction companies

Regardless of their industry, businesses need every advantage they can get their hands on to remain competitive. As everyone scrutinises balance sheets and all elements of a company’s operations in search of competitive advantages, it can pay to investigate and compare the costs of renting or leasing equipment to the price of purchasing and owning […]
5 min read
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  1. Trends & External Forces

Hartig Drug administers pediatric Pfizer COVID-19 vaccines

DUBUQUE, Iowa – Hartig Drug locations now offer a pediatric Pfizer-BioNTech Covid-19 vaccine for children 5 through 11 years of age, following the Centers for Disease Control and Prevention’s (CDC) endorsement of the Federal Drug Administration’s (FDA) expanded emergency use authorization. Based on CDC guidance, a pediatric dose of Pfizer-BioNTech Covid-19 vaccine is the only […]
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  1. Channel: Grocery

Will Innovation Drive Kroger’s Home Chef Forward?

  Innovation is crucial to the continuing success of any brand, product, or meal solution.  We asked Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® if Kroger’s Home Chef had plateaued? Recently Home Chef announced that it had reached a major milestone in meal solutions, with the brand surpassing $1 billion in annual […]
4 min read
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  1. RetailWit QuickWit

Daily QuickWit (12/3) – Top Retail News of the Day

It’s time for a Friday evening QuickWit, short and sweet. Interesting news on the CVS and Microsoft partnership, as we have seen Microsoft successfully partner with other retailers already (i.e. Kroger with KPM). Additionally, Ahold seems to be on the upswing as Food Lion added a significant number of new stores this year. Happy weekend […]
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  1. RetailWit QuickWit

Daily QuickWit (12/2) – Top Retail News of the Day

Kroger beats earnings estimates with a great Q3 Kroger’s CEO Rodney McMullen said on the investor call that new cooking skills, bigger holiday gatherings are lifting grocery sales. Identical sales (exc fuel) increased 3.1% (+14% on a two-year stack) The two-year stack for digital sales increased 103%. Sales were $31.9 billion in the third quarter, […]
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  1. RetailWit QuickWit

Daily QuickWit (11/30) – Top Retail News of the Day

Ahold Delhaize unveils growth plan The plan is expected to generate an incremental $11B in sales by 2025. It consists of four components: (1) “…developing deeper digital relationships”, (2) “accelerating… omnichannel transformation”, (3) “leading the transformation into a healthy and sustainable food system”, and (4) “leveraging the company’s portfolio to create the ultimate ecosystem for […]
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  1. Holiday & Events
  2. Holiday & Events

Winners and losers of Black Friday 2021

Vaccinations have made in-store shopping possible and even fun, but this holiday season remains complicated. Black Friday — it’s complicated. Perhaps above all, the pandemic isn’t over (and unfortunately could be entering another worrisome phase, according to a report from the World Health Organization over the Thanksgiving weekend). Throughout 2021, retailers and consumers have continued to grapple with […]
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