Technology & Innovation Google’s Gemini Marketing Trick Google really didn’t have to exaggerate. When the company introduced Gemini this week — its stunning new AI model that beat OpenAI on multiple benchmarks and understands both text and images — it delivered a product that lived up to months of hype. Yet, as the company showed it to the world, it embellished. In […] Bigtechnology December 8, 2023December 8, 2023 4 min read Technology & InnovationAIGoogleData & InsightsChatGPTPodcastsAmazonMarketing: BroadcastStreamingMarketing: Social MediaBigTechTwitterExecutivesPredictions and ForecastsBig DataReturnsDept. BeverageMarketing: In StoreAssociatesBOPISMeta (Facebook)CryptoResults & InvestmentStore LocationHoliday & EventsLegal & Criminal 0 Saving Bookmark this article Bookmarked
Media & Marketing Are your Customers Happy? Chances are if customers come into your restaurant they are happier than if they simply order on-line according to new insights and Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® agrees and wants to share these new insight from Merchant Centric. Remember this term; The Happy Customer Index, based on Merchant Centric’s […] Grocerant Guru December 8, 2023December 8, 2023 4 min read Data & InsightsMarketing: UGCShoppersGoogleDeliveryRestaurantsDept. GroceryConsumersStore LocationMarketing: Social MediaAssociatesBOPISCOVID19UnileverTechnology & InnovationMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Former MasterClass Talent Executive and Emmy Award-Winning Producer Launch SonderCo To Reinvent Talent and Brand Partnerships LOS ANGELES, CA — Entertainment and talent executives have launched SonderCo, a new agency dedicated to innovating and deepening the way brands partner with talent, intellectual property, and other brands to create mutual long-term business value. Building on his experience helping make MasterClass a global brand through talent partnerships, Sean Akaks, former Head of Business […] Bigtechnology December 8, 2023December 8, 2023 3 min read PartnershipsExecutivesMarketing: Social MediaDept. ApparelData & InsightsTargetDept. NonfoodEconomyHoliday & EventsGoogleOperations & Supply ChainStrategyUnilever 0 Saving Bookmark this article Bookmarked
Shopper & Customer The Chargebacks That Stole Christmas for Retail Merchants The peak holiday season usually brings a welcome boost in sales and festive cheer for merchants. Known shopping events such as Black Friday, Cyber Monday, Thanksgiving, and Christmas pique consumer interest and lead to increased customer traffic. But while you might support year-end customer activities with festive purchase options, there’s a potential threat to all […] Ariel Chen December 7, 2023December 7, 2023 4 min read Holiday & EventsConsumersShoppersLegal & CriminalDeliveryDept. NonfoodOperations & Supply ChainStore LocationConsultingReturnsDept. ApparelPredictions and ForecastsMarketing: Loyalty & SubscriptionMarketing: TradePricing & PromotionsProcter & GambleResults & InvestmentExecutivesTechnology & InnovationUnileverData & InsightsData VisualizationGoogleDept. Toys & GamesHealth & WellnessDept. Natural / OrganicAssociates 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Panel Reacts: Google Introduces Gemini, Its Answer To OpenAI’s GPT-4 On Wednesday, Google finally introduced Gemini, its answer to OpenAI’s GPT-4. Gemini will power Google’s Bard chatbot and become available to software developers building generative AI applications. The model is multimodal — meaning it can read and analyze words, shapes, and sounds — and Google shared several impressive demos with reporters yesterday. In one example, […] Bigtechnology December 6, 2023December 6, 2023 2 min read Technology & InnovationAIGoogleChatGPTData & InsightsMarketing: Social MediaOperations & Supply ChainShoppersSustainabilityMarketing: Voice 0 Saving Bookmark this article Bookmarked
Data & Insights 3 ways retailers can leverage generative AI to stay ahead of the competition Some phrases become so common that they bring thinking to a grinding halt. A new one poses a special risk to retailers, because it may prevent them from seizing opportunities to keep up with competitors. The phrase in question? “The AI revolution.” To be clear, artificial intelligence (AI) is transforming retail. But retailers need to […] RetailDive December 4, 2023December 7, 2023 4 min read AITechnology & InnovationData & InsightsConsumersShoppersCompetitionWalmartAmazonRestaurantsPredictions and ForecastsChatGPTStrategyBig DataDept. NonfoodGoogleMarketing: Direct & PersonalizationThick DataDept. BakeryDept. Natural / OrganicTargetAssociatesConsulting 0 Saving Bookmark this article Bookmarked
Shopper & Customer Optimizing your shopper marketing strategy with consumer insights The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […] GWI (Global Web Index) December 1, 2023December 1, 2023 8 min read ShoppersConsumersMarketing: ShopperTechnology & InnovationAIStrategyMarketing: In StoreMarketing: Social MediaData & InsightsMarketing: Direct & PersonalizationMarketing: TradeTargetESG and CSRBig DataDept. GroceryInternational - UKPricing & PromotionsMetaverseDept. BeverageDeliveryReturnsAcquisitionOmnichannelOwned Brands (Private Label)PackagingCustomer ExperienceMarketing: BrandTrends: TechMarketing: Loyalty & SubscriptionDept. Adult BevEconomyPop UpsMarketing: Retail MediaMarketing: UGCMerchandisingMeta (Facebook)Operations & Supply ChainPredictions and ForecastsData VisualizationBrick and MortarStore FormatSustainabilityTrends: MarketingTrends: RetailKrogerUnileverDept. ApparelGoogleMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Technology & Innovation After OpenAI’s Chaos, Anthropic Has An Opportunity (And Its Own Untraditional Board) Life got interesting for Anthropic two weeks ago when OpenAI nearly lit itself on fire. Anthropic had been operating comfortably in OpenAI’s shadow, collecting billions in investment from Amazon, Google, and others as it developed similar technology with an increased focus on safety. Then, as OpenAI’s chaos rolled on, companies that built entirely on GPT-4 […] Bigtechnology December 1, 2023December 4, 2023 5 min read Technology & InnovationAIChatGPTData & InsightsAmazonPodcastsGoogleBigTechExecutivesAssociatesCryptoMarketing: BroadcastStreamingResults & InvestmentMarketing: VoiceOperations & Supply ChainPartnershipsEconomyPredictions and ForecastsStart UpsMarketing: In Store 0 Saving Bookmark this article Bookmarked
Data & Insights Amazon Launches New AI Chatbot For Business Amazon Web Services said yesterday that it is introducing a new chatbot designed for business users. Its name: “Q.” Wired reports that “it’s aimed at people who use AWS at work, including coders, IT administrators, and business analysts. In response to typed requests, it will help developers write code, answer questions about how to use […] MorningNewsBeat November 29, 2023November 29, 2023 2 min read AITechnology & InnovationAmazonChatGPTMarketing: VoiceShoppersResults & InvestmentGoogleCompetitionAssociatesData & InsightsPartnershipsSustainabilityBigTech 0 Saving Bookmark this article Bookmarked
Media & Marketing Mobility Platform Media with Uber Advertising’s Megan Ramm It’s women’s month on the CPGGGUYS. Every year in November we feature only female executives, startup founders and leaders from CPG brands and retail on the podcast. The CPG Guys, PVSB and Sri are joined in this episode by Megan Ramm, Head of CPG Partnerships of Uber advertising, a division of Uber Technologies. Follow Megan […] The CPG Guys November 29, 2023November 29, 2023 2 min read Marketing: Social MediaPodcastsTechnology & InnovationPartnershipsGoogleExecutivesDept. GroceryCOVID19Consumers 0 Saving Bookmark this article Bookmarked
Shopper & Customer Take-Out Restaurant Meals Were Projected Way UP for Thanksgiving Were Your Sales Up? Gen Z and Millennials had time off during the Thanksgiving break and they did not want to stay home and cook and or wash dishes all weekend. That according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Once again, it’s all about convenience and cost savings. In a new study by […] Grocerant Guru November 29, 2023November 29, 2023 3 min read RestaurantsTechnology & InnovationAIConsumersGoogleHoliday & EventsData & InsightsDept. GroceryDeliveryBOPISStrategyPartnershipsExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing Retail Media is Omni-Funnel: How to Master It When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […] Retail TouchPoints November 28, 2023November 28, 2023 4 min read Marketing: Retail MediaConsumersMarketing: Social MediaData & InsightsShoppersTikTokAmazonTechnology & InnovationESG and CSRTargetStrategyDept. PetDept. GroceryStreamingMarketing: In StoreWalmartsocial commerceAlbertsons / SafewaySponsoredRegional GroceryAgenciesMeta (Facebook)Marketing: Loyalty & SubscriptionPredictions and ForecastsOperations & Supply ChainOwned Brands (Private Label)Pricing & PromotionsEconomyTrends: MarketingWalmart ConnectMarketing: BroadcastDept. NonfoodGoogleChewyMarketing: Digital MediaMarketing: Direct & PersonalizationPartnerships 0 Saving Bookmark this article Bookmarked
Media & Marketing 7 Techniques To Get Reviews And Testimonials For Your Business Fast You know how a few decades ago, word-of-mouth marketing was everything for small businesses? It’s not that much different today, it’s just that word-of-mouth has been replaced by online testimonials and reviews. The value of positive reviews cannot be overstated; in fact, we’d go as far as to say that testimonials and reviews can make […] Retail Minded November 28, 2023November 28, 2023 3 min read Marketing: UGCShoppersMarketing: Social MediaESG and CSRTechnology & InnovationMarketing: Direct & PersonalizationLegal & CriminalGoogleMeta (Facebook)Dept. Nonfood 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Sam Altman Returns To OpenAI: How The Chaos Changes The AI Field Sam Altman is back. Improbably and dramatically, the ex-OpenAI CEO returned as CEO late Tuesday. Altman’s counter-coup swept out three board members who sparked his firing and included an agreement to investigate what went down this past weekend. The new board — which now includes Larry Summers and Bret Taylor — will expand to up to […] Bigtechnology November 22, 2023December 4, 2023 3 min read AITechnology & InnovationChatGPTReturnsData & InsightsExecutivesPredictions and ForecastsAssociatesCompetitionMarketing: Social MediaTwitterGoogleMeta (Facebook)Partnerships 0 Saving Bookmark this article Bookmarked
Media & Marketing Google, NBCU’s custom ads offer peek behind Macy’s Thanksgiving Day Parade A trio of spots following the Radio City Rockettes as they prepare to perform live show off AI-powered features on Google’s Pixel 8 smartphone. MarketingDive November 22, 2023November 22, 2023 < 1 min read GoogleHoliday & EventsTechnology & InnovationMarketing: BroadcastAI 0 Saving Bookmark this article Bookmarked
Technology & Innovation New Amazon Goal: Train 2 Million People In AI Skills The Wall Street Journal reports that Amazon “is launching a program to train millions of workers in artificial-intelligence skills as the tech giant seeks to gain an edge in a pitched battle for talent with Microsoft, Google and other companies.” The free training program, “AI Ready,” focuses on generative AI, is online, caters to both […] MorningNewsBeat November 21, 2023November 21, 2023 2 min read Technology & InnovationAIAmazonAssociatesGoogleExecutivesEconomyData & Insights 0 Saving Bookmark this article Bookmarked
Data & Insights A Shifting Tide for Retail Media Networks and First-Party Data Owners Back in 2020, when Google announced it would deprecate cookies, a wave of uncertainty transcended on the digital media landscape. Media buyers wondered what impact the loss of cookies would have on their ability to reach high-value audiences, while media sellers mulled over the potential risks to their valuable revenue streams. All advertising verticals across […] Amit Nigam November 21, 2023November 29, 2023 4 min read Data & InsightsMarketing: Retail MediaMarketing: BroadcastTargetStreamingShoppersMarketing: Loyalty & SubscriptionPartnershipsConsumersPackagingResults & InvestmentUnileverTrends: MarketingTechnology & InnovationSustainabilityStrategyKrogerPricing & PromotionsPredictions and ForecastsMarketing: TradeGovernmentGoogleWalmartAmazon 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Panel Reacts: OpenAI Fires CEO Sam Altman OpenAI fired CEO Sam Altman today in one of the most astonishing removals of a tech leader in decades. The OpenAI board said Altman “was not consistently candid in his communications with the board, hindering its ability to exercise its responsibilities.” It replaced him with CTO Mira Murati. This story is moving fast. OpenAI co-founder […] Bigtechnology November 18, 2023December 4, 2023 3 min read AITechnology & InnovationChatGPTData & InsightsExecutivesPodcastsAmazonMarketing: Social MediaAssociatesMarketing: BroadcastBigTechStreamingGoogleHealth & WellnessPartnershipsDept. NonfoodTwitter 0 Saving Bookmark this article Bookmarked
Shopper & Customer Fast Friendly Service Counts at Convenience Stores The fast-food sector drive-thru has set a standard for service or perceive fast, friendly, convenient service that consumers like. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “elevating customer service in the minds-eye of the consumer that is equal too or better than the ‘drive-thru’ should be the goal of […] Grocerant Guru November 17, 2023November 17, 2023 4 min read Technology & InnovationBrick and MortarConsumersData & InsightsGoogleShoppersDept. GroceryDept. BeverageDept. FuelAcquisitionPredictions and ForecastsSustainabilityBPAssociatesUnileverMarketing: In StoreCustomer ExperienceExecutivesPepsiCoMergersMarketing: OOHMarketing: Loyalty & SubscriptionNestleResults & InvestmentStore LocationDept. FreshTech: CashierlessTrends: RetailHoliday & Events 0 Saving Bookmark this article Bookmarked
Media & Marketing Panic at the SEO: Google algorithm update wreaks havoc for brands Google’s latest algorithm update has resulted in SEO chaos and brands struggling to regain their search rankings. Future of Commerce November 16, 2023November 16, 2023 < 1 min read Google 0 Saving Bookmark this article Bookmarked
Data & Insights Jason & Scot Show Episode 313 – Holiday 2023 Preview with Rob Garf of Salesforce A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook Episode 313 is preview of Holiday 2023 with Rob Garf, Vice President and General Manager, […] RetailGeek November 16, 2023November 16, 2023 30 min read Data & InsightsBrick and MortarTechnology & InnovationAIHoliday & EventsPredictions and ForecastsConsumersPodcastsOperations & Supply ChainStore LocationCOVID19Marketing: Social MediaDept. ApparelEconomyUnileverAmazonDept. NonfoodReturnsGoogleShoppersESG and CSRDept. HBCDeliveryHealth & WellnessInternationalExecutivesCustomer ExperienceGovernmentConsultingPricing & PromotionsMarketing: BroadcastMeta (Facebook)Marketing: TradeStreamingDept. Fresh PreparedAssociatesInstacartDept. Toys & GamesMarketing: Direct & PersonalizationInsight ProvidersThick DataData VisualizationDept. Consumer ElectronicsDept. FreshDept. PetGamingMarketing: Loyalty & SubscriptionMarketing: OOHTikTokStrategyResults & InvestmentTrends: FinanceTargetBNPLSustainabilityTrends: ShoppingDept. Grocery 0 Saving Bookmark this article Bookmarked
Media & Marketing GroupM, Google launch post-cookie readiness program as deprecation nears The industry-first initiative brings together clients of WPP’s media-buying arm to understand what Privacy Sandbox APIs mean for advertising’s future. MarketingDive November 15, 2023November 15, 2023 < 1 min read GooglePredictions and ForecastsAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Google’s 36% Fee; Wait, Did “No Ads” Mean I Can’t Buy Ads? Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Apple’s Bite We already knew that Google shells out a heck of a lot for its default iOS search status – and now we know how much. Google pays Apple a 36% (!) cut of the total revenue it makes from searches conducted on […] AdExchanger November 15, 2023November 16, 2023 < 1 min read GoogleData & Insights 0 Saving Bookmark this article Bookmarked
Trends & External Forces Interest Rates And Inflation Survey Results To Help Retailers Prep For Holiday Season 70% of retail merchants say the ‘double whammy’ of spiralling interest rates and inflation will hit peak trading in the run-up to the Holidays, according to a new Inventory Planner survey 55% of sellers are planning to buy less stock for festive shoppers because of the impact of inflation; with inflation increasing 3.7% in September 2023 from […] Retail Minded November 13, 2023November 13, 2023 3 min read EconomyOperations & Supply ChainThick DataHoliday & EventsShoppersStrategyPredictions and ForecastsGoogleData & InsightsTechnology & InnovationConsumersBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Stagwell enlists Google Marketing Cloud to accelerate generative AI bets A new partnership supporting the Stagwell Marketing Cloud will touch on functions ranging from campaign planning to market research. MarketingDive November 13, 2023November 13, 2023 < 1 min read Technology & InnovationAIGoogleStrategyPartnerships 0 Saving Bookmark this article Bookmarked
Agencies & Vendors What marketers can expect as Google rolls out AI asset generation for ads The latest Performance Max feature allows agencies and brands to quickly create and test assets and rolls out in beta to all U.S. customers today. MarketingDive November 7, 2023November 7, 2023 < 1 min read Technology & InnovationGoogleAIAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer More consumers plan to do holiday shopping online CHICAGO – The number of consumers planning to do at least some of their holiday shopping online rose to 82% this year, according to a recent holiday purchase intentions consumer survey from Circana, formerly IRI and The NPD Group. While this is still below the 85% who planned on making holiday purchases online in 2021, […] MMR November 6, 2023November 6, 2023 2 min read ConsumersHoliday & EventsData & InsightsMarketing: In StoreGoogleEconomyESG and CSRThick DataInsight ProvidersMarketing: TradeOwned Brands (Private Label)Predictions and Forecastssocial commerceStrategyBrick and MortarBig Data 0 Saving Bookmark this article Bookmarked
Data & Insights Google makes it easier to shop small businesses this holiday using AI, other new features [[“value”:” Dive Brief Merchants can identify themselves with a new small business attribute on Search and Google maps to make it easier for shoppers to narrow their searches. Published Nov. 6, 2023 An image of Google’s Product Studio scene generation feature. The platform offers prompt ideas, such as holiday-themed scenes. Courtesy of Google “]] RetailDive November 6, 2023November 6, 2023 < 1 min read GoogleTechnology & InnovationAIHoliday & EventsShoppersPricing & Promotions 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Hand Held Digital Food Marketing Technology is Essential for C-Stores and Restaurants Did you know that one in two people said they like to order directly from the restaurant, with 44% choosing to do so as it allows them to personalize their order better. According to the team at Foodservice Solutions® consumers are talking digital, ordering digital, and thinking digital. According to Steven Johnson Grocerant Guru® […] Grocerant Guru November 6, 2023November 6, 2023 7 min read RestaurantsData & InsightsDept. GroceryTechnology & InnovationShoppersGoogleDeliveryConsumersFood DeliveryThick DataMarketing: Loyalty & SubscriptionMarketing: Direct & PersonalizationAssociatesExecutivesBrick and MortarHealth & WellnessAcquisitionInternationalPricing & PromotionsStore LocationDept. Natural / OrganicDept. FreshMarketing: UGCESG and CSROperations & Supply ChainDept. PerimeterPepsiCoUbereatsSustainabilityEconomyUnileverCustomer ExperienceDept. Fresh PreparedDept. Adult BevCOVID19Marketing: Social Media 0 Saving Bookmark this article Bookmarked
Media & Marketing Prof G Markets: Third Quarter Review — with Aswath Damodaran Scott shares his thoughts on WeWork’s bankruptcy, Saudi Arabia’s World Cup bid, and Disney’s full ownership of Hulu. Then Aswath Damodaran returns to the show to break down third quarter earnings season. They discuss Meta, Netflix and streaming, Instacart, the Ozempic effect, Birkenstock, Google, and Aswath’s new valuation for Tesla. Learn more about your ad […] The Prof G Show November 6, 2023November 6, 2023 < 1 min read PodcastsStreamingReturnsInstacartResults & InvestmentMeta (Facebook)Marketing: Digital MediaGoogleDeliveryBankruptcy 0 Saving Bookmark this article Bookmarked
Trends & External Forces Channel: Mass Department: Consumer Durables Department: Nonfood Corporate Strategy Corporate Finance Partnerships & Alt Profit Media & Marketing Agencies & Vendors Data & Insights Technology & Innovation Trends & External Forces Stores & Formats NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […] Written by Retail TouchPoints December 7, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Data & Insights Technology & Innovation Associates & Employees Stores & Formats Walmart’s hiring and wage pressures have eased, CEO says Walmart CEO Doug McMillon also said artificial intelligence is changing employees’ roles across stores and in warehouses. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Media & Marketing Shopper & Customer Technology & Innovation Regional grocers’ e-commerce sales slip in Q3, research finds The drop is due to a higher rate of lapsed shoppers who have either gone back to in-store buying or switched to a competitor’s online services, a new Brick Meets Click and Mercatus report found. Written by Grocery Dive December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Corporate Strategy Shopper & Customer Trends & External Forces Walmart CEO says consumers may not be as resilient next year, even as deflation starts to show In a CNBC interview, Walmart CEO Doug McMillon said the discounter is gearing up for a year when it faces tougher comparisons because of falling prices. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Trends & External Forces DoorDash named one of Fortune’s Future 50 Companies The delivery company made the list out of 1,000 publicly traded companies that were considered Written by Supermarket News December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked