Dept. Nonfood

Articles on nonfood categories.

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  1. CPG & FMCG
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
  1. Department: Beverage
  Panera Bread tested a subscription coffee service as regular readers of this blog know then they launched an $8.99 per month coffee and tea subscription program for its MyPanera loyalty program members. Steven Jonson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® stated, it’s clear that Coffee subscriptions work giving the first-hand knowledge JAB Holding Company […]
  1. Technology & Innovation
If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
  1. Channel: Ecommerce & Digital
Amazon heralded its shifting strategies to help sellers expand with new tools during its two-day Accelerate Seller Conference this week. The e-commerce giant announced its growing success with American small and medium-sized businesses empowerment this year, its glowing Sellers Report, and the results of its unique CRM tools for SMBs.
  1. Department: Consumer Durables
Mattel raised its annual sales forecast after saying it had pulled production forward and contracted more ocean vessels to maintain supplies during the critical holiday season. “We’ve been working through supply chain disruptions, it’s not a normal year. But even with that, we expect to have lots of toys under trees this Christmas holiday,” said […]
  1. Channel: Convenience
  The halo of ‘better-for-you’ continues to be top of mind with Gen Z and Millennial Americans. Young parents are constantly looking for better for my baby, better for my child, food and associated products according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. It’s at the intersection the Gen Z, Millennial […]
  1. Channel: Dollar/Value
Aldi said it will roll out 16 different Advent calendars beginning on Nov. 3 including those featuring beer, candy, cheese, toys and wine. The grocery chain plans to offer 10 other calendars including one providing a countdown to the new year in addition to those for Advent.
  1. Channel: Ecommerce & Digital
New tools identify international sales opportunities for third-party sellers, simplify listing products in Amazon’s stores around the world, enable global inventory management, and allow U.S. sellers who fulfill orders themselves to use Customer Service by Amazon free of charge More than 6 million
  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Shopper & Customer
Gone are the days of consumers who prefer to visit retail locations to research, upgrade, or purchase their smartphones. Research indicates that just 25% of consumers go to a CSP’s physical storefront for product research. And a mere 31% of shoppers make an in-person purchase. Telco retail trends data shows that digital channels are skyrocketing […]
  1. Technology & Innovation
Without hesitation, most of us would agree that our expectations from online retailers have changed significantly since the advent of the digital transformation. Retail giants like Amazon and Walmart now offer two-day to same-day shipping and that’s shaped consumer expectations on a broad scale. What’s shocking? Retail has experienced more developments made in the last […]
  1. Shopper & Customer
British consumers have global tastes – and the COVID-19 crisis appears to have further whetted their appetites for international products. The influential British magazine Retail Week has identified the desire for more adventurous flavours in food and drink as a critical trend for U.K. retail in 2021, enabling consumers unable to travel internationally to taste […]
  1. Media & Marketing
It’s easy to feel like brand loyalty is dying. Consumers have so many ways to shop and with loads of brands competing for their attention, why not shop around? The numbers would seem to bear out that theory. Last year, research from McKinsey found that 73 percent of American shoppers have altered their brand preference amid the rapid […]
  1. Department: Beverage
Oct. 21, 2021 By Tom Ward, SVP of Last Mile, Walmart U.S. Walmart is delivering a few more reasons to be merry this holiday, making it easier than ever for customers to get what they need when they need it – from turkey and trimmings to Black Friday deals and top-rated toys to put under […]
  1. Channel: Ecommerce & Digital
Amazon is rolling out “Local Selling,” a set of services that allow local and regional retailers to offer both in-store pickup and fast delivery to nearby customers. With this new option, sellers can offer in-store pickup for products and services to shoppers in specific ZIP codes. In some instances, customers will be able to purchase […]
  1. Channel: Ecommerce & Digital
Vicente Zavarce, founder of Yummy Three months after announcing a $4 million seed round, Venezuelan delivery super app Yummy is back with an $18 million Series A round that will accelerate the company’s proposed expansion throughout Latin America. Anthos Capital led the latest round, with additional participation from JAM Fund, whose founder Justin Mateen was […]
  1. Trends & External Forces
DEERFIELD, Ill. — Walgreens Boots Alliance (WBA)  is expanding Mental Health First Aid training for more than 27,000 Walgreens pharmacists, while Boots is introducing new services aimed at helping to meet the growing need in communities across Europe and the U.K., the company said Thursday. “The majority of our patients and customers see their pharmacist […]
  1. Partnerships & Alt Profit
MIAMI–(BUSINESS WIRE)–Eight Sleep, the world’s first sleep fitness company, today announced that Justin Medeiros, 2021 CrossFit Games Champion, has officially signed with the sleep technology pioneer as an athlete ambassador. In the partnership Medeiros will serve as brand ambassador of Eight Sleep and will help spread awareness around the importance of sleep to maximize athletic […]
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. Media & Marketing
It’s time to eat, drink, and be scary If you want a great party, you have to planet Get the party started Quest on Take us to your leader… and your fellow Trailblazers Each Halloween, Trailhead celebrates in spooky style. Astro and Friends dress to impress while Trailblazers mark the occasion with a limited-edition Trick […]
  1. Channel: Mass
Target will raise the number of its in-store Apple shops from 17 to 36 ahead of the holidays. “The strength of our assortment of national and owned brands, the expertise of our team members and the incredible value we offer make Target an unmatched destination for electronics and accessories,” said Nikhil Nayar, Target’s senior vice […]
  1. Media & Marketing
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Media & Marketing
If you’re over the age of 25,  I’d be willing to bet this headline produced an involuntary groan or eye-roll. I hear you and I’m with you—but at the end of the day, there is no denying the extraordinary power that TikTok holds. At 1 billion+ users and counting, TikTok needs no introduction, but a […]
  1. Data & Insights
What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more […]
  1. Media & Marketing
A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. The post Digital Creators Need Email Marketing appeared first on Practical Ecommerce.
  1. Shopper & Customer
NEW YORK — As COVID-19 is set to impact yet another holiday season, a return to some pre-pandemic spending levels is expected to bring holiday cheer. For 36 years, Deloitte has been examining consumer behavior and sentiment ahead of retail’s crucial holiday shopping season. To gain additional perspective on the changing landscape, supply chain challenges and inflation, […]
  1. Shopper & Customer
ATLANTA — InComm Payments released the results of its 2021 Holiday Report on Wednesday, which found that consumers are already preparing for the holiday season and plan to get a head start on shopping – beginning as early as right now. The study drew responses from 2,552 U.S. consumers regarding their expectations for this season’s holiday shopping. […]
  1. Channel: Ecommerce & Digital
Brands selling in Amazon’s U.S. store have grown their sales by almost 60% year over year for the 12-month period ending June 30, 2021 New tools, services, and benefits for brands include Amazon Brand Referral Bonus, Amazon Customer Engagement tool, A+ Story Cards, and the Customer Review

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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