Marketing: Voice

Articles on Voice commerce (Siri, Google assistant, Alexa, etc.)

  1. Data & Insights
Businesses are facing strong economic headwinds this year. To help weather the twin storms of inflation and an unpredictable supply chain, leaders are adopting new tactics to stay resilient. These days, their strategies are focused on data and automation.  We surveyed 4,000 commerce leaders and analyzed data from 1 billion buyers to find out how […]
  1. Data & Insights
Like most companies, Salesforce has data in many places. Our core data, such as accounts, contacts, leads and opportunities, lives within our customer relationship management (CRM) system. But customers interact with our brand in more ways than that. They respond to marketing campaigns, attend our events, learn new skills on Trailhead, watch content on Salesforce+, […]
  1. Trends & External Forces
As inflation soars and supply chains experience ongoing disruption, it’s almost inevitable that retailers are increasingly scrutinizing their marketing budgets. It can be tempting for companies to shrink marketing spend when faced with economic downturn, as they focus on short-term profit and sales channels instead. But you know the old saying, “Those who don’t learn […]
  1. Holiday & Events
  I know, I know, I know Thanksgiving is less than three months away.  That does not mean that families are note beginning to plan where, when, and what they are going to eat on Thanksgiving according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “now is the time for you to […]
  1. Shopper & Customer
Marketers are being backed into a corner. The ways customers want to interact with brands is changing. The rise of data restrictions is constraining marketers in how they can collect information on their audience. But above all, too much competition has led to the decline of digital channel efficacy — and brands are having trouble […]
  1. Shopper & Customer
Customer relations are a major issue for any merchant. Good customer relationship management is essential to grow your business, develop your sales and ensure your sustainability. We must not forget the economic importance of a good customer relationship, especially for an online store. It is important to know that the cost of customer loyalty is […]
  1. Media & Marketing
Building powerful, valuable brands makes money. Building powerful, valuable brands generates opportunities for leverage across customer needs and problems. Building powerful, valuable brands must be the goal of every brand leader. Case in point: Apple. Do you pay attention to the yearly surveys listing the most valuable brands in the world? Do you think it […]
  1. Retail Operations
Retailers that refuse to embrace and perfect an omnichannel experience will lose customers and revenue. Whether they’re shopping via mobile app, website, social media or in-person, consumers expect a seamless and consistent experience when interacting with a brand. Optimizing the omnichannel customer journey has become a competitive differentiator and a necessity in the retail world […]
  1. Media & Marketing
Retailers are operating in a hugely competitive space. Whether digital native ecommerce-only operator, high-street stalwart or big box multinational, they are wrestling with many problems. These include the aftermath of the pandemic, significant political disruption and a cost of living crisis that shows no signs of abating. All combine to make it more challenging for […]
  1. Technology & Innovation
The Information reports that Amazon on Friday announced that it is acquiring iTobit, the manufacturer of the Roomba automated vacuum cleaner, for $1.7 billion. CNBC writes that “the acquisition marks Amazon’s fourth-largest deal, behind its $13.7 billion purchase of grocery chain Whole Foods in 2017, its $8.45 billion purchase of film studio MGM last year, […]
  1. Technology & Innovation
Amazon has agreed to acquire robot manufacturer iRobot for approximately $1.7 billion. Best known for its automated Roomba vacuum, iRobot produces a full suite of intelligent robotic devices for cleaning, mapping and navigation. “Over many years, the iRobot team has proven its ability to reinvent how people clean with products that are incredibly practical and […]
  1. Technology & Innovation
Author Isaac Asimov coined ‘The Three Laws of Robotics’ in his 1950 novel “I, Robot’ of which none specifically addressed vacuuming, as the sci-fi visionary didn’t foresee the Roomba. It converges in the Friday (Aug. 5) news that Amazon is acquiring iRobot (the company, not the book or film) in a $1.7 billion all-cash deal […]
  1. Trends & External Forces
As reported last Thursday, Amazon will spend $3.9 billion to acquire 1Life Healthcare Inc., which under the name One Medical provides membership-based primary healthcare services to employees for more than 8,000 companies in a dozen major US markets.  This is Amazon’s third largest acquisition, after Whole Foods ($13.7 billion in 2017) and MGM ($8.5 billion […]
  1. Technology & Innovation
Welcome to Startups Weekly, a fresh human-first take on this week’s startup news and trends. To get this in your inbox, subscribe here. We love a counternarrative angle these days, and this week’s choice is a look into why lower valuations may actually be a good thing for startups these days. In the past few […]
  1. Technology & Innovation
Artificial Intelligence (AI), Machine Learning, and Cognitive Computing are probably the most talked-about technologies across industries today. The potential to transform industries like marketing is huge. They can help marketers understand data better, predict future behaviors, and deliver more personalized experiences when it comes to their audience. Some of the biggest beneficiaries of artificial intelligence […]
  1. Media & Marketing
It’s great when everything comes together. Like when your 11-month-old can finally coordinate gross motor skills enough to balance. And then walk. Happy days! The Walmart x Roku integration is an excellent example of how long-standing digital principles can come together and then apply to innovations in emerging technologies. The partnership will open up a […]
  1. Data & Insights
Creating a positive experience via great customer service impacts how your audience perceives your business. It not only impacts your existing customers but influences your prospective customers as well. Many consumers do brand research and read online reviews before committing to a business. Negative comments from dissatisfied customers could drive potential customers to your competition.Therefore, […]
  1. Media & Marketing
Every year, consumers present new buying habits, particularly influenced by the surrounding social and technological norms. In particular, social media has been a major contributor to the change in consumer habits. For a company, it is impossible to ignore a presence on social media. These platforms are vital for businesses, regardless of their size.  Indeed, […]
  1. Channel: Ecommerce & Digital
Two stories in the news that look at issues facing Amazon, and how it is dealing with them… •  From Vox: “Amazon is facing a looming crisis: It could run out of people to hire in its US warehouses by 2024, according to leaked Amazon internal research from mid-2021 that Recode reviewed. If that happens, […]
  1. Technology & Innovation
Onstage at re:Mars this week, Amazon showcased a developing Alexa feature meant to mimic the flow of natural language. Conversation between two humans rarely follows some predefined structure. It goes to strange and unexpected places. One topic segues into another, as participants inject their lived experience. In a demo, a conversation about trees turns to […]
  1. Channel: Ecommerce & Digital
Amazon’s Alexa will soon be able to recreate the voices of user’s dead relatives. The tech juggernaut revealed it was building the technology to allow its voice assistant device to… The post Amazon’s Alexa will recreate the voices of dead relatives appeared first on Latest Retail Technology News From Across The Globe – Charged.
  1. Shopper & Customer
Personalization enables interactions with shoppers to be unique. Given the rise of data privacy concerns, brands must be creative in using data to personalize customer journeys. This is where non-personally identifiable information (non-PII data) comes in. What is non-PII data and its role in personalization on e-commerce sites? How can online brands leverage it to […]
  1. Corporate Purpose
It’s true that over the last two years, retailers have made diversity, equity, and inclusion (DEI) a top priority. Companies have committed to increasing representation across their marketing campaigns and business functions.  Yet representation and accessibility are not always synonymous with inclusion. Shoppers are “going to come from different backgrounds, have different incomes, needs, and […]
  1. Technology & Innovation
A Google engineer has been put on leave after claiming that an AI chatbot he has been working on has become sentient. Blake Lemoine claimed that the chatbot was thinking… The post Google engineer goes on leave after claiming AI chatbot has become sentient appeared first on Latest Retail Technology News From Across The Globe […]
  1. Technology & Innovation
Also: Spindrift’s take on the “balsamic Coke” TikTok trend. Hello, communicators: Sparkling water brand Spindrift’s recent take on a TikTok trend was well-received by viewers, prompting more than 3,000 likes and garnering 54,000 views. @drinkspindrift As a sparkling water brand we felt obligated to taste test this combo. #balsamiccoke #balsamicseltzer ♬ original sound – spindrift […]
  1. Channel: Ecommerce & Digital
Bloomberg has a story about an interview conducted with Amazon CEO Andy Jassy at the Bloomberg Technology Summit in San Francisco, in which he discussed numerous issues facing his company, including the overbuilding of facilities and infrastructure, the departure of consumer chief Dave Clark, and labor issues that continue to roil the company’s culture. Perhaps […]
  1. Channel: Ecommerce & Digital
Amazon CEO Andy Jassy said the supply chain crisis has seen Amazon ordering things “significantly earlier” than it used to to try and ensure timely deliveries, he said in a big interview with the Bloomberg Technology Summit in San Francisco, a report said Wednesday (June 8). He said the company wasn’t resting on its laurels, […]
  1. Media & Marketing
You’ve probably seen this quote before, it shows up at nearly every Brand conference: “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” How do you make people feel? Too often startups and entrepreneurs focus on their killer code–the disruptive ding they […]

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Editor’s Choice

  1. Channel: Club
  2. Corporate Strategy
  3. Owned Brands (Private Label)
CFO Richard Galanti says customers not trading down to private label Costco Wholesale has followed up one strong fiscal year with another. The Issaquah, Wash.-based warehouse club chain posted double-digit net and comparable sales growth for its fiscal 2022 fourth quarter and full year, while topping Wall Street’s consensus earnings-per-share forecast for both periods. Related: Costco […]
  1. Technology & Innovation
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Corporate Strategy
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Data & Insights
  9. International
  10. Shopper & Customer
  11. Start Ups
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats
RTIH rounds up the retail systems ventures whose funding rounds have been making headlines, including Swiftly, Ryft, Instant Commerce, and 1MRobotics. 1. Ryft Ryft, a PSD2 compliant payments system firm, has raised a seed round, led by SFC Capital. Additional investors include the ex-founder of Shutterstock and the founder of LoveFilm. This brings Ryft’s total […]
  1. Operations & Supply Chain
  2. Channel: Mass
  3. Corporate Strategy
  4. Media & Marketing
  5. Shopper & Customer
  6. Retail Operations
  7. Holiday & Events
  8. Merchandising
  9. Operations & Supply Chain
Axios reports that “Walmart+ members in some U.S. markets will be able to schedule to have returns picked up from their doorsteps starting the first week in October … ‘Return Pickup from Home’ is scheduled by app.” Walmart says that “members won’t need to provide a box or a label – simply hand off the […]
  1. Department: Food
  2. International
  3. Trends & External Forces
International Fresh Produce Association report gauges sector’s economic impact. The U.S. fresh produce and floral industries support 2.2 million total jobs across all 50 states and $120.1 billion in labor income, nearly reaching pre-COVID levels, according to an economic impact study conducted on behalf of the International Fresh Produce Association. The report highlights the significant role the […]