Marketing: Voice

Articles on Voice commerce (Siri, Google assistant, Alexa, etc.)

  1. Data & Insights

Amazon Aims to Increase its Gravitational Pull with New Shopping Features

Amazon has successfully established itself as the starting point for many shoppers’ online searches, edging in on turf previously dominated by platforms such as Google. The first big move that Amazon made to gain this ground was vastly expanding its product assortment — which now encompasses hundreds of millions of products — primarily through the […]
5 min read
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  1. Technology & Innovation

It’s Time for Apple to End Its Culture of Secrecy

Apple has long thrilled the public by keeping its products secret and releasing them in high-gloss events with “one more thing” surprises. The company’s marketing magic has made its launch events must-see-TV, with audiences held in suspense knowing they might learn something new at any moment. These signature events, backed by strong product execution, helped […]
5 min read
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  1. Data & Insights

The Playlist That Sells: Music Strategy, AI Trust & Team Games

Ever noticed how the right song can put you in the mood to shop? You’re not imagining it! This week, we’re unpacking research showing how strategic in-store music can boost your sales by a whopping 37% and keep customers browsing longer. We’ll also dive into why shoppers are still giving AI shopping assistants the side-eye […]
4 min read
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  1. Technology & Innovation

Okay, I’m Starting to Think AI Can Do My Job After All

We’re publishing today’s story in partnership with Boston Globe Ideas, We’re publishing today’s story in partnership with Boston Globe Ideas, I’ve had a gnawing feeling lately about AI. Although the prophecies that chatbots would take our jobs have so far been false, the underlying technology’s evolution is making me believe it may soon automate much […]
6 min read
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  1. Technology & Innovation

Netflix Might Make You a Bigger Part of Marketing Its Shows

Last fall, Netflix released “Moments,” a new feature that lets users clip and share parts of shows they’re watching via links that point back to Netflix. Now, the company is considering expanding that effort — perhaps with more prominent billing in the product itself — according to a new job listing. “Netflix recently launched moments, […]
4 min read
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  1. Data & Insights

How AI Overviews are Reshaping the Consumer Journey in 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumer’s attention and lead them where we want them to go. More and […]
7 min read
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  1. Corporate Strategy

Levi’s Looks to Maintain Momentum with Series of C-Suite Shifts

Levi Strauss & Co. announced a series of strategic leadership changes aimed at accelerating the company’s omnichannel transformation. In 2022, Levi’s announced plans to shift its strategy toward DTC, with plans for 400 new stores and a revamped ecommerce experience. Improvements to the company’s digital platform already are paying dividends, with ecommerce sales up 13% […]
3 min read
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  1. Technology & Innovation

Boom Times For ChatGPT

ChatGPT vs. the competition. Source: SimilarWeb ChatGPT is booming. After months of stagnant usage in early 2024, the chatbot hit an inflection point and is now far outpacing its competition, according to new data from analytics firm Similarweb. OpenAI’s flagship bot hit 3.8 billion visits on desktop and mobile web in January 2025, more than […]
5 min read
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  1. Technology & Innovation

A quick look at how gardening technology is revolutionising horticulture

Tech innovations have made our lives easier in every way over recent years. From smart home technology to the tech tools we need to do our jobs better, there’s no end to the possibilities the latest developments provide. More recently, tech has also started to make its way into the natural world, and many of […]
4 min read
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  1. Data & Insights

DeepSeek: The countries and agencies that have banned the AI company’s tech

DeepSeek, the Chinese AI company, is raising the ire of regulators around the world. DeepSeek’s viral AI models and chatbot apps have been banned by a growing number of countries and government bodies, which have expressed concerns over DeepSeek’s ethics, privacy, and security practices. Corporations have banned DeepSeek, too — by the hundreds. The biggest […]
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  1. Data & Insights

Unlocking AI’s Potential for Retail Advertising

In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by Influencer Marketing Hub found that 60% of marketers are already using AI in their marketing. As AI fundamentally reshapes the landscape and opportunities […]
4 min read
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  1. Technology & Innovation

AI insights, clienteling, and store fulfillment coming to Aptos ONE PoS platform during 2025

Aptos reports today from NRF’s Big Show in NYC that 2025 will see its largest R&D spend in company history. Exact numbers were not given in a press release, but according to Aptos CEO Pete Sinisgalli, the investment will fund major new Aptos ONE PoS platform capabilities, faster release cycles and a transition to a unified […]
4 min read
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  1. Technology & Innovation

Leveraging technology to elevate customer satisfaction in retail: trends and innovations

In today’s competitive retail landscape, customer satisfaction is more important than ever. With so many opportunities available, customers expect outstanding experiences based on what they are looking for. From a personalised shopping perspective to a seamless omnichannel experience, tech innovations are redefining the retail industry completely. That being said, let’s dive deeper into this article […]
6 min read
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  1. Data & Insights

Army & Air Force Exchange Deploys AI-Powered Customer Service Chatbot

The Army & Air Force Exchange Service (AAFES), a retailer serving American soldiers, airmen, guardians and their families, has expanded its partnership with Manhattan Associates to include the solution provider’s AI-powered customer service chatbot. The Exchange has run order fulfillment through Manhattan Active Omni since 2019 and now has deployed Manhattan Active Maven to better […]
2 min read
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  1. Technology & Innovation

AWS CEO Matt Garman Talks Amazon’s Big Bets In AI Chips, Reasoning, And Nuclear Energy

Amazon made a slew of big AI announcements early Tuesday. It said its Trainium2 chip would be generally available for AI training and inference. It debuted a new reasoning tool to limit hallucinations. It said it was building a new “ultracluster” with hundreds of thousands of GPUs that Anthropic — which it just invested $4 […]
24 min read
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  1. Shopper & Customer

Slay Black Friday: Five Ways Marketers Can Engage Gen Z

With Gen Z’s spending power increasing, Richard Hanscott, CEO of communications software provider Esendex, explains how brands can tap into this valuable group of spenders this Black Friday. If you’re not targeting Gen Z this black Friday, you could be missing out on half a billion pounds worth of sales.  This group – born between […]
4 min read
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  1. Technology & Innovation

Hiring in retail: a guide to automating the recruitment process

The demands of the retail industry – high turnover, peak seasonal periods, and the need for excellent customer service – make recruitment a constant challenge. To overcome these challenges, automating your hiring process can be a game changer. By streamlining and simplifying recruitment, automation can help you hire faster, reduce costs, and ultimately find better […]
4 min read
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  1. Technology & Innovation

4 Truths About OpenAI’s Wild Financial Position

As OpenAI raised the multibillion-dollar funding round it closed earlier this month, it sent its financial projections to various interested parties. Last week, The Information published a good chunk of that presentation, illuminating the company’s balance sheet and future plans. OpenAI’s finances are as bizarre as you might expect. It’s paying hundreds of millions to […]
5 min read
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  1. Technology & Innovation

Andy Beilke of General Mills: How Grocery Tech Drives Connected Commerce | DSI

“From a connected commerce perspective, we want to reach consumers whenever, wherever, however, they’re shopping. We want them to find our brands accessible.”— Andy Beilke, Senior Development Manager, Ecommerce Strategy and Capabilities, General Mills According to Supermarket News, grocery is one of the least developed online categories in retail, as brick-and-mortar stores accounted for over […]
8 min read
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  1. Shopper & Customer

The New Role of Visceral and Voice Food Marketing

  Success does leave clues and consumers are dynamic not static and according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® as U.S. consumers face rising costs, the dining landscape is evolving in real-time. A recent study by Givex reveals that 41 percent of Americans are eating out less, 45 percent have […]
5 min read
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  1. Data & Insights

Conversion Rates, Revenue, and CX

As Labor Day approaches, it’s the perfect time to reflect on last year’s performance to anticipate what we might expect this year. In this newsletter, we’ll dive into key insights on conversion rates, revenue trends, and traffic patterns in the furniture and mattress industries during the holiday weekend. Additionally, we’ll explore the latest challenges in […]
3 min read
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  1. Data & Insights

Enter Nibble as RTIH’s Secret Shopper hops on the emotional rollercoaster that is the Asos Sample Sale outlet

As a seasoned shopper and dedicated bargain hunter, I’m always on the lookout for exciting deals. So, when I heard about Asos’s Sample Sale, where everything was priced at a flat £5, I couldn’t wait to dive in. My loyal readers know how much I love a good bargain, but this sale had something even […]
6 min read
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  1. Channel: Drug
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Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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