Marketing: Voice

Articles on Voice commerce (Siri, Google assistant, Alexa, etc.)

  1. Department: Nonfood
To increase ecommerce revenue, brands and retailers need to engage online shoppers and convert them into buyers. But when consumers cannot quickly find the products they’re looking for or easily get answers to their questions, they are more likely to abandon the ecommerce site altogether. With iAdvize Copilot, iAdvize’s generative AI-powered chatbot, more than 100 […]
  1. Data & Insights
Customer service is an important aspect of running a successful business. Whether you are selling products through your e-commerce website or a marketplace, effective customer service that is 24*7 is beneficial can be beneficial to boost sales and acquire loyal customers.  96% of customers admitted that customer service is an important factor in determining their […]
  1. Data & Insights
The Estée Lauder Companies and Microsoft Corp. have announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging generative AI capabilities in Microsoft’s Azure OpenAI Service, the companies will work together to develop solutions for ELC’s more than 20 prestige beauty brands with the aim of creating closer […]
  1. Stores & Formats
Like every industry, retail is experiencing an artificial intelligence boom — and like other industries that operate with such small profit margins, any competitive edge is not only welcome but necessary to survive. AI offers benefits in five key areas for retailers: personalization, visual search, virtual reality (VR) and augmented reality (AR), predictive analytics, and […]
  1. Data & Insights
Most modern day online consumers expect timely customer service similar to that offered at bricks and mortar shops. According to a 2023 write-up by SuperOffice CRM, up to 46% of customers wished to receive responses faster than four hours. Yet, most businesses take up to 12 hours to respond to emails. With AI powered chatbots, […]
  1. Data & Insights
In 2024, the most forward-thinking and innovative retail organizations will recognize that it’s a must to blend intelligent human insight and artificial intelligence (AI). It will become clear that unless an organization can find a way to unify the two across virtually every aspect of their business, it will suffer the consequences across both the […]
  1. Data & Insights
Washington Post columnist Shira Ovide has a piece in which she tested Rufus, Amazon’s new artificial intelligence chatbot that the company says is designed to help people figure out what to buy based on vocal prompts. She writes, “In general, I thought the shopping bot was at best a slight upgrade on searching Amazon, Google […]
  1. Technology & Innovation
Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
  1. Technology & Innovation
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Jisp, Walmart, Global Fashion Agenda, PDS Ventures, Pinterest, the Retail Trust, and The Very Group. Jisp In a review of its Scan & Save app’s performance through February, Jisp says it found that the total […]
  1. Data & Insights
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
  1. Technology & Innovation
Today at Big Technology, we’re debuting a new Big Tech Insider columnist, adding to our series where experts with unique insights about the tech giants— and experience within them — tell the story behind the headlines. David Kiferbaum held various roles within Google from 2015 – 2023. And today, he writes of its open culture’s […]
  1. Data & Insights
Artificial intelligence is fundamentally changing how retailers and merchants attend to customers and even how they manage inventory, all via technology such as chatbots and facial recognition. And now, AI can potentially transform lending in the sector, too. Banks, lenders and merchants with white-labeled lending offerings could eventually use AI to address credit risk assessment, […]
  1. Data & Insights
Otter, the AI-powered meeting assistant that transcribes audio in real-time is adding another layer of AI to its product with today’s introduction of Meeting GenAI, a new set of AI tools for meetings. Included with GenAI is an AI chatbot you can query to get information about past meetings you’ve recorded with Otter, an AI […]
  1. Technology & Innovation
It’s not like artificial intelligence caught Sundar Pichai off guard. I remember sitting in the audience in January 2018 when the Google CEO said it was as profound as electricity and fire. His proclamation stunned the San Francisco audience that day, so bullish it still seems a bit absurd, and it underscores how bizarre it […]
  1. Data & Insights
How generative artificial intelligence will transform online shopping is a hot topic in e-commerce. One year after generative AI started to dominate headlines, what have we learned about its real impact on e-commerce? This article presents findings from iAdvize’s inaugural Barometer of Generative AI in E-Commerce — a report that uses first-party data to share […]
  1. Technology & Innovation
The scary and exciting concept of the future may already seem to be dawning on us, with AI suddenly accessible and able to think for us and VR worlds that are becoming more sophisticated and convincing. The entire fabric of society will be affected by the rapidly changing technology we’ve seen in a relatively short […]
  1. Data & Insights
The months after the holiday season can be chaotic due to a flurry of returns, accompanied with the pressure to meet new sales goals and start the year off strong. This year, retailers anticipate an approximate $25 billion in fraudulent return claims, representing approximately 16.5 percent of the total returns during this period. For retailers […]
  1. Shopper & Customer
One of the biggest challenges brands face today is meeting the consumer where they are. With so many consumers relying on their favorite social media platform or messaging app to ask a product question or submit a customer service inquiry, consumer care teams are having to take an omnichannel approach when it comes to their […]
  1. Data & Insights
ChatGPT is stagnating. The megahit chatbot from OpenAI has seen declining web traffic in five of the past eight months and is currently down 11% from its May 2023 peak. Its mobile app, meanwhile, is going nowhere fast, with fewer total users than Snapchat added last quarter alone.  Subscribe now The new data, from analytics […]
  1. Shopper & Customer
Truly connecting with customers and meeting their expectations is hard these days. Channels that were once effective are in decline. Customers are growing immune to the ads, emails and cluttered news feeds they see each day. Data privacy restrictions are making it harder to gather actionable data on those customers. These are all challenges that […]
  1. Technology & Innovation
Amazon has debuted Rufus, a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year. Tapping into Gen AI to Improve […]
  1. Data & Insights
In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain […]
  1. Technology & Innovation
Reacting to Amazon’s plan to create a pay tier for its Alexa smart speaker system, one MNB reader wrote: Our main household use for Alexa is to control lights, heat, and A/C.  If they start charging for it, we will stop using it.  There are many other platforms available for home control that do not […]
  1. Data & Insights
The post-purchase is an exciting phase for your customers, as it is the last station before they get to their destination called happiness from collecting their orders. However, with most e-commerce merchants not having much awareness about the post-purchase phase and unwillingly neglecting its events, the ‘exciting phase’ is also one of the ‘most anxious’ […]
  1. Technology & Innovation
Artificial intelligence took center stage at the National Retail Federation’s annual Big Show held in New York City last week. Some 40,000 attendees and retailers from across the globe swarmed the Javits Center to explore AI-focused technologies and other innovations tailored to their current requirements, opening doors to new possibilities. RFID Has Come a Long […]
  1. Channel: Ecommerce & Digital
Business Insider reports that Amazon is working on a new “paid subscription plan” for its Alexa voice assistant platform that could debut later this year. Here’s how Business Insider frames the initiative: “Tentatively called ‘Alexa Plus,’ the paid version of Alexa is intended to offer more conversational and personalized AI technology, said one of the […]
  1. Data & Insights
If 2023 marked brands’ initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There’s palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These […]

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Editor’s Choice

  1. Technology & Innovation
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Retail Operations
  15. Operations & Supply Chain
TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
  3. Shopper & Customer
  4. Trends & External Forces
Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
  2. Department: Consumer Durables
  3. Department: HBC
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Shopper & Customer
  8. Merchandising
  9. Operations & Supply Chain
MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Home Improvement
  5. Department & Category
  6. Department: Food
  7. Department: Nonfood
  8. Corporate Strategy
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Merchandising
Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at for […]
  1. Department: Food
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Department & Category
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Trends & External Forces
  10. Associates & Employees
  11. Holiday & Events
  12. Merchandising
  13. Operations & Supply Chain
  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]


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