Marketing: Voice

Articles on Voice commerce (Siri, Google assistant, Alexa, etc.)

  1. Data & Insights
Among the hallmarks of direct-to-consumer (DTC) e-commerce is the ability to learn, directly from the consumer, what helped guide their purchase decision. Over the years, such insights have given DTC brands the jump on many up-and-coming marketing channels, including podcasts, Snapchat, TikTok … and at this moment, ChatGPT. Within the past few months, consumer responses […]
  1. Data & Insights
Since OpenAI launched ChatGPT, it has become synonymous with this new generation of advanced chatbots and the generative text AI that made them possible. However, there are many developers competing in this field who offer different and more unique AI experiences. Let’s talk about these underrated AI projects and the importance of different chatbot experiences […]
  1. Technology & Innovation
Ever since ChatGPT was released near the end of 2022, organizations and decision makers have been scrambling to figure out how they can use the new generation of artificial intelligence (AI) technology to work better, faster and more effectively. Customer service delivery is no exception. It really does feel like a breakthrough moment for technology, […]
  1. Technology & Innovation
Starting with the first telephone customer service representatives in the 19th century—and spanning to the now ubiquitous voices of Alexa and Siri—women have always played an intrinsic role in making the consumer economy run smoothly. According to a 2019 U.S. Bureau of Labor Statistics report, women make up 61% of all the country’s customer service […]
  1. Media & Marketing
The at the intersection of the Couch Potato and Technology consumers are now finding just what and when they can eat dinner. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® industry insiders say that ‘high level data’ now ranks ‘When will Dinner Arrive’ as asked more often that ‘What’s for Dinner’. […]
  1. Data & Insights
You might have some of the best products that are also the customers’ need of the hour. You are confident of making a sale but somehow the customer who has passed through stages of funnels doesn’t become your customer. A little analysis of your customer behavior at this stage or simply asking for their feedback […]
  1. Media & Marketing
The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries. Dive Brief: Google unveiled a slew of updates for its artificial intelligence (AI) chatbot Bard at its annual Google I/O developer conference on Wednesday, per a blog post, notably eliminating the waitlist for the tool and […]
  1. Technology & Innovation
For all of the problems of the mid-century period in America, one of the ways in which it remains compelling is the sense of optimism society at large once seemed to have for the future, specifically the way in which technology would drive us into the future.  Whether companies, scientists, futurists, or science fiction writers, […]
  1. Technology & Innovation
It’s that time of week again, folks — Week in Review (WiR) time. For those new to the scene, WiR is TechCrunch’s regular newsletter that recaps the biggest tech stories over the past few days. There’s no better digest for the person on the go, we’d argue — but of course, we’re a little biased. […]
  1. Technology & Innovation
OpenAI may be synonymous with machine learning now and Google is doing its best to pick itself up off the floor, but both may soon face a new threat: rapidly multiplying open source projects that push the state of the art and leave the deep-pocketed but unwieldy corporations in their dust. This Zerg-like threat may […]
  1. Channel: Ecommerce & Digital
Amazon and Uber have entered into a partnership that will integrate Uber Eats directly into Amazon Echo devices, letting shoppers track their orders hands-free. Alexa will provide timely updates on critical points in the delivery process, such as when an order is being prepared through when the order has been delivered. Shoppers can set how […]
  1. Data & Insights
Since its launch in November, Open AI’s ChatGPT has left no industry untouched and retail is no exception. Grocery delivery giant Instacart recently partnered with Open AI to launch a new artificial intelligence (AI) chatbot feature called “Ask Instacart.” Shopify has integrated ChatGPT into its Shop app. Many retailers are quickly realizing they need to […]
  1. Technology & Innovation
Jobs Most Impacted by ChatGPT and Similar AI Models On November 30, 2022, OpenAI heralded a new era of artificial intelligence (AI) by introducing ChatGPT to the world. The AI chatbot stunned users with its human-like and thorough responses. ChatGPT could comprehend and answer a variety of different questions, make suggestions, research and write essays […]
  1. Technology & Innovation
Bloomberg reports that Walmart ” is leaning on AI for a more pragmatic purpose: bargaining with suppliers. “The retail giant uses a chatbot developed by Mountain View, California-based Pactum AI Inc., whose software helps large companies automate vendor negotiations. Walmart tells the software its budgets and needs. Then the AI, rather than a buying team, communicates with human […]
  1. Trends & External Forces
Bloomberg reports that Amazon “is pulling the plug” on its line of Halo fitness devices, ending all support for the service on August 1. The move is seen as reflecting CEO Andy Jassy’s desire “to wind down marginal programs and streamline the retail and cloud-computing giant’s businesses.” The line included wrist-worn health and fitness trackers […]
  1. Shopper & Customer
E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As […]
  1. Technology & Innovation
Over half of online shoppers using chatbots are more likely to shop from brands using conversational AI, and 67% of ChatGPT users feel understood often or always while just 25% of shoppers feel understood by current chatbot technology. Those are top findings from the Capterra 2023 Retail Chatbots survey that polled more than 1,000 U.S. […]
  1. Channel: Ecommerce & Digital
Amazon CEO Andy Jassy has posted his annual letter to shareholders, written at a time when the company is examining a variety of its businesses, laying off 27,000 people, and defining priorities for the company going forward. In the letter, Jassy concedes that Amazon has not found the grocery format that it believes will drive […]
  1. Technology & Innovation
From CNBC, a story about how “Alibaba Cloud, the cloud computing unit of Chinese tech giant Alibaba, announced Tuesday it will be rolling out its own ChatGPT-style product Tongyi Qianwen. Initially, the AI Chatbot software will be “deployed on DingTalk, Alibaba’s workplace communication software, and Tmall Genie, a provider of smart home appliances,” but the […]
  1. Shopper & Customer
Generative A.I. is all the talk in marketing these days. Yet, we are framing our conversation about it in the wrong way. The critical shift is not about our internal processes. The way we work will certainly change. But what will change the most is not the way we work but the ways in which […]
  1. Data & Insights
Is your business future ready? The e-commerce industry is continuously changing, so being up to date is crucial. In order to provide a seamless and engaging consumer experience across all touchpoints, including mobile commerce, beacon technology, and CTV advertising, the future of commerce must be fully omnichannel. Businesses must adopt a pipeline strategy, relying on […]
  1. Technology & Innovation
Retail was center stage this week as industry leaders from more than 60 countries traveled to Las Vegas, Nevada to attend Shoptalk’s best-attended event yet.  This year’s production theme was The Stage of Retail, which was presented through a spectacle of stage-framing velveteen and theatrics that ushered curious conference goers from session to session over […]
  1. Data & Insights
The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series, Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. The webinar series, now available on demand, included case studies from retailers Sweaty Betty and SiteOne that highlighted composable commerce’s flexibility and positive […]
  1. Trends & External Forces
Wouldn’t it be great to believe retail security was not an issue? That’s a day dream we’d all like to see come true, but we know that will never be the case, unfortunately. With a reported 550,000 retail theft incidences happening daily across the country, it’s critical to identify a security plan that suits your […]
  1. Technology & Innovation
Today’s retailers face no shortage of challenges. Supply chain disruptions, global unrest, inflationary pressures, and a fluctuating labor market make sales difficult for retailers everywhere. If they haven’t already, retailers should consider the value of artificial intelligence (AI) and machine learning (ML) for support in overcoming these challenges. These technologies deliver advanced insights that can […]
  1. Trends & External Forces
Politico reports that the US Federal Trade Commission (FTC) “is planning to take action soon on at least three of its half-dozen investigations of Amazon — moves that could lead to a blitz of litigation to rein in the iconic tech-industry giant. “The FTC has been investigating the internet titan on multiple fronts dating at […]

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  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Media & Marketing
  4. Shopper & Customer
  5. Trends & External Forces
The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […]
  1. Stores & Formats
  2. Merchandising
  3. Owned Brands (Private Label)
  4. Stores & Formats
The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […]
  1. Associates & Employees
  2. Department: Nonfood
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […]
  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Department & Category
  4. Department: Food
  5. Data & Insights
  6. Technology & Innovation
The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […]

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