Marketing: Voice

Articles on Voice commerce (Siri, Google assistant, Alexa, etc.)

  1. Data & Insights
The months after the holiday season can be chaotic due to a flurry of returns, accompanied with the pressure to meet new sales goals and start the year off strong. This year, retailers anticipate an approximate $25 billion in fraudulent return claims, representing approximately 16.5 percent of the total returns during this period. For retailers […]
  1. Shopper & Customer
One of the biggest challenges brands face today is meeting the consumer where they are. With so many consumers relying on their favorite social media platform or messaging app to ask a product question or submit a customer service inquiry, consumer care teams are having to take an omnichannel approach when it comes to their […]
  1. Data & Insights
ChatGPT is stagnating. The megahit chatbot from OpenAI has seen declining web traffic in five of the past eight months and is currently down 11% from its May 2023 peak. Its mobile app, meanwhile, is going nowhere fast, with fewer total users than Snapchat added last quarter alone.  Subscribe now The new data, from analytics […]
  1. Shopper & Customer
Truly connecting with customers and meeting their expectations is hard these days. Channels that were once effective are in decline. Customers are growing immune to the ads, emails and cluttered news feeds they see each day. Data privacy restrictions are making it harder to gather actionable data on those customers. These are all challenges that […]
  1. Technology & Innovation
Amazon has debuted Rufus, a new generative AI-powered conversational shopping experience, at the same time that it reported strong earnings for Q4 2023 and the full year. Both announcements highlighted the transformative potential of gen AI, with Amazon planning to lean heavily into the technology in the coming year. Tapping into Gen AI to Improve […]
  1. Data & Insights
In 2023, the e-commerce industry was largely focused on strengthening brand equity, enhancing the customer experience, and keeping up with the evolution fueled by new platforms and artificial intelligence-based technologies. Notably, the adoption of composable commerce, which refers to building a modular, component-based, cloud-native tech stack, empowered companies to build the agility required to remain […]
  1. Technology & Innovation
Reacting to Amazon’s plan to create a pay tier for its Alexa smart speaker system, one MNB reader wrote: Our main household use for Alexa is to control lights, heat, and A/C.  If they start charging for it, we will stop using it.  There are many other platforms available for home control that do not […]
  1. Data & Insights
The post-purchase is an exciting phase for your customers, as it is the last station before they get to their destination called happiness from collecting their orders. However, with most e-commerce merchants not having much awareness about the post-purchase phase and unwillingly neglecting its events, the ‘exciting phase’ is also one of the ‘most anxious’ […]
  1. Technology & Innovation
Artificial intelligence took center stage at the National Retail Federation’s annual Big Show held in New York City last week. Some 40,000 attendees and retailers from across the globe swarmed the Javits Center to explore AI-focused technologies and other innovations tailored to their current requirements, opening doors to new possibilities. RFID Has Come a Long […]
  1. Channel: Ecommerce & Digital
Business Insider reports that Amazon is working on a new “paid subscription plan” for its Alexa voice assistant platform that could debut later this year. Here’s how Business Insider frames the initiative: “Tentatively called ‘Alexa Plus,’ the paid version of Alexa is intended to offer more conversational and personalized AI technology, said one of the […]
  1. Data & Insights
If 2023 marked brands’ initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There’s palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These […]
  1. Shopper & Customer
One of the big lessons retailers learned in 2023 is that consumers want to do it themselves. Some call it customer empowerment. Some call it the self-service economy. Essentially, it involves consumers making decisions about products and services without talking to a human. As generative artificial intelligence (AI) emerged as the breakout tech tool of […]
  1. Data & Insights
It’s no secret the holiday season is the most crucial time of the year for most retailers, and for good reason. In the United States, consumers were expected to spend a record amount to celebrate the season. To capitalize on last year’s holiday rush, retailers needed to provide fast, personalized online and in-store shopping experiences, […]
  1. Data & Insights
While e-commerce adoption accelerated in the last three years — with nearly three-quarters of Americans (73 percent) now shopping online multiple times a month — e-commerce has become much more competitive. One strategy brands should consider to differentiate is to offer a seamless, enjoyable and personalized shopping experience, enabled by generative artificial intelligence. E-commerce leaders […]
  1. Channel: Ecommerce & Digital
The Associated Press decided to look around to see what products were getting panned at the Consumer Electronics Show (CES) in Las Vegas, and it ended up that Amazon and Instacart were among the companies mentioned. •  The AP points to one of the criticisms was of Amazon’s partnership with BMW, which will put the […]
  1. Data & Insights
OpenAI is launching a new subscription plan for ChatGPT, its viral AI-powered chatbot, aimed at smaller, self-service-oriented teams. Aptly called ChatGPT Team, the plan provides a dedicated workspace for teams up to 149 people using ChatGPT as well as admin tools for team management. All users in a ChatGPT Team gain access to OpenAI’s latest […]
  1. Stores & Formats
If you have just opened your very own business then you may be wondering how you can make it a success. You may know that around 90% of businesses don’t make it to their fifth year of trading. This can be due to a number of factors, if you don’t want this to be you […]
  1. Technology & Innovation
It’s Friday, Christmas is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Frasers Group, Decathlon, HMV, Boots, and the latest RTIH Top 100 Retail Technology Influencers List. 1. Frasers Group teams […]
  1. Shopper & Customer
At this point, doing one’s holiday shopping at the mall feels almost like a nostalgic throwback — not far removed from listening to music on vinyl or taking pictures with a disposable camera. The records for online holiday shopping are broken on what seems like a yearly basis, with last year’s $9.12 billion representing the […]
  1. Data & Insights
‘Tis the season to start shopping. For retailers, this means delivering stellar customer service at every step of the customer journey. Salesforce data shows that 94 percent of consumers say good service makes them more likely to buy again while 80 percent will abandon a brand after three bad experiences. But rather than wait for the “three strikes […]
  1. Stores & Formats
Boots is working on the launch of a ChatGPT personal shopper for its website which would be able to give customers recommendations on lipsticks and beauty gifts. It is currently testing the chatbot with work on the tool set to be ramped up after Christmas. Walgreens Boots Alliance owned Boots, which earlier this year announced […]
  1. Technology & Innovation
With brief, occasional, italicized and sometimes gratuitous commentary… •  From the Seattle Times: “Zulily, the Seattle-based online retailer that recently announced it is going out of business, has sued its one-time rival Amazon. “In a complaint filed Monday in Seattle, Zulily accused the e-commerce giant of using the same anticompetitive business practices at the center […]
  1. Technology & Innovation
Studenac, Croatia’s largest retailer by number of stores, has deployed a series of digital tools that use data to improve margins, streamline the supply chain and enable better, faster decisions on where to build new outlets. The Location Analysis Tool (LAT), the flagship project from the Studenac Digital Centre of Excellence, helps managers select new […]
  1. Media & Marketing
Hey, folks, welcome to Week in Review (WiR), TechCrunch’s regular newsletter that recaps the past few days in tech. AI stole the headlines once again, with tech giants from Google to X (formerly Twitter) heading off against OpenAI for chatbot supremacy. But plenty happened besides. In this edition of WiR, we cover Google faking a […]
  1. Technology & Innovation
As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […]
  1. Technology & Innovation
On Wednesday, Google finally introduced Gemini, its answer to OpenAI’s GPT-4. Gemini will power Google’s Bard chatbot and become available to software developers building generative AI applications. The model is multimodal — meaning it can read and analyze words, shapes, and sounds — and Google shared several impressive demos with reporters yesterday. In one example, […]
Note: Requires ChatGPT Plus
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Testing for Ships in Product Packaging compatibility often involves “a series of drops and vibrations,” a packaging innovation team leader said. Sellers can expect fee discounts for program participation. Amazon is pulling back the curtain on how it’s teeing up more packages to arrive on doorsteps without Amazon logos. Last week, the Ships in Product Packaging program expanded by […]
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84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
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Walmart this morning released its final results for Q4 and the just completed fiscal year, saying that Q4 revenue was $173.4 billion, up 5.7 percent from the same period a year ago.  Q4 operating income was up 13 percent to $7.3 billion. US same store sales for the quarter were up four percent. Global e-commerce […]

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