Danone

Articles about Danone

  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. CPG: Food

Activia presents The Good Gut Guide campaign

Activia has teamed up its brand ambassador, Rachel Stevens, with leading media doctor, Dr Zoe Williams, to launch The Good Gut Guide campaign. The Good Gut aims to educate the nation on easy steps to improve and maintain wellbeing, starting with the gut, to discover… This story continues at Activia presents The Good Gut Guide […]
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  1. CPG: Food

Danone reduces price of Aptimil following CMA report

Infant formula manufacturer Danone has announced that it will cut the wholesale price of its Aptamil baby powder product by 7% following a Competition and Markets Authority (CMA) investigation. Danone’s price cut currently applied to only its powdered Aptamil formulas sold to UK retailers, but… This story continues at Danone reduces price of Aptimil following […]
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  1. Channel: Delivery

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
2 min read
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  1. Channel: Delivery

Instacart seeks off-site retail media scale with Google Shopping ads pact

Dive Brief Danone and Kraft Heinz are among the CPG brands taking advantage of a partnership that uses Instacart data to better target shopping ads. Published Jan. 9, 2024 Google Shopping ads leveraging Instacart’s retail media data seek to reach high-intent consumers. Courtesy of Instacart
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  1. Channel: Delivery

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
2 min read
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  1. Department: Consumer Durables

Mattel Hated the 1997 Song ‘Barbie Girl’ So Much That It Sued. Now, the Song Is Making a Return Thanks to Greta Gerwig.

Mattel’s lawsuit against MCA Records over the song “Barbie Girl” has come full circle as the song is making a return in Greta Gerwig’s upcoming film “Barbie.” Aqua’s 1997 hit was sued by Mattel for using the trademarked word “Barbie” without approval, but the lawsuit was ultimately dismissed. Now, a modified version of the song…
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  1. Technology & Innovation

Starring AiFi, ZERO10, and Slalom: Check out last week’s most read RTIH retail technology articles

These are the RTIH articles that caught your fancy last week, including EE, Barclaycard, the Isle of Wight Festival 2023, no-boxx, Valtech, commercetools, MACH Alliance, and Brave Bison Commerce. UK mobile network giant EE seeks to reinvent retail with new Studio store launch at Westfield London EE has opened a new flagship store, The EE […]
4 min read
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  1. CPG: Food

Nespresso launches Vertuo Pop World immersive pop-up experience in Toronto, Canada

Nespresso has unveiled Vertuo Pop World, an immersive pop-up experience located at Stackt Market in Toronto. Open to the public today through to Sunday, 18th June, this promotes the launch of the new Vertuo Pop machine, pitched as the smallest and most stylish Vertuo ever. As people enter the space, they are guided through a […]
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  1. Technology & Innovation

Starring J.Crew, Tesco, and Danone: RTIH presents last week’s biggest retail technology plays at a glance

RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including Obsess, dunnhumby, Recite Me, Amperity, Bringg, Virtualstock, and Brightpearl by Sage. J.Crew J.Crew has announced the launch of an immersive virtual store powered by experiential e-commerce platform Obsess. The 3D, shoppable experience celebrates the company’s 40th […]
4 min read
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  1. CPG: Food

Aqua Pura teams up with the AJ Bell Great Run Series

Aqua Pura, the Cumbrian based natural mineral water brand, has announced it will be the official hydration partner of the AJ Bell Great Run Series. The new partnership will help keep runners hydrated throughout races across the UK, including the series’ flagship AJ Bell Great North Run. The run, which is taking place on the […]
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  1. Corporate Strategy

FMI elects new board members

ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
4 min read
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  1. Shopper & Customer

How To Deliver a Seamless Omnichannel Experience DSI

“It’s not brick and mortar or ecommerce — it’s brick and mortar and ecommerce.” — Lauren Livak, Director of the Digital Shelf Institute Today, most brands’ products exist not just on the physical shelf but also the digital shelf. However, the main problem is that most companies haven’t found a way to seamlessly connect these […]
13 min read
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  1. Trends & External Forces

Central Co-op celebrates Veganuary with offers

Central Co-op is celebrating Veganuary with a selection of offers to assist with those interested in pursuing a vegan diet in the month of January. This includes 1/3 off selected vegan products in-store, with the offer valid from 2 January until 14 February. Ranges featured in the offer include Co-op Gro, Alpro, Flora, Innocent, Violife, […]
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  1. Partnerships & Alt Profit

Danone’s Product Launch Plan For Syndicating More Than 1,000 Products in 90 Days

“Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.” — Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place […]
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  1. Trends & External Forces

Superbowl 2022: When CPG meets Hollywood

As CPG and Retail enthusiasts, we were extra excited about this year’s Superbowl. Why? Firstly, with over 100 million people tuned in, Superbowl is a consumer company’s most significant opportunity for creating awareness and buzz around their brand. Secondly, we are excited because this year’s finalists- Los Angeles Rams and Cincinnati Bengals, represented cities that […]
5 min read
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  1. RetailWit QuickWit

QuickWit Weekly (5/17) – The “Share of Noise”

Are we, as an industry, talking about Amazon too much? I saw this post on LinkedIn the other day from Kroger and I was curious, is 300K a lot, it sounds like it. But it is? The quick answer is no, not even close. Walgreens has 420K, but Target has 1.3M, Walmart has 3.2M and […]
5 min read
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  1. Channel: Mass

Daily QuickWit 5.12 – Yesterday’s top stories

Here’s the RetailWit’s top picks from yesterday: B&G Foods reports Q1 results (+12.4% sales, adjusted EBITDA +5.2%) and names former Mars exec Kenneth Keller as CEO. Sprout reports Q1 results (-9.4% ID sales). Bright spots for growth in the following month include smaller format stores, logistics, and targeting / digital capabilities. Ex-Barry Callebaut boss Antoine […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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