Danone

Articles about Danone

  1. Data & Insights

Global Planning Guide 2025

3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […]
2 min read
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  1. Data & Insights

The ROI of AI

Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Introduction AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising […]
6 min read
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  1. Department: Food

Volvic adds Cherry to its Sugar Free Touch of Fruit Range

Volvic has expanded its flavour portfolio with the reintroduction of Cherry to its Sugar Free Touch of Fruit range. Previously available until 2021, the return of Cherry to the range is a direct response to strong consumer demand for product in this flavour. This move… This story continues at Volvic adds Cherry to its Sugar Free […]
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  1. Shopper & Customer

Are You Bringing Brick-and-Mortar Friction into Ecommerce?

As ecommerce solidifies its position as a critical revenue growth driver for brands, organizations must reevaluate their operations to take a more holistic omnichannel approach to commerce. Category management is central to this transformation and an underrated element of it. In our new research piece, eCatman and the Path to Omni-Category Management, co-authored with TPG, […]
3 min read
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  1. Trends & External Forces

Planning (and measuring) cross-media campaigns in 2025

Webinar Planning (and measuring) cross-media campaigns 
in 2025 Thursday, February 13th, 2025 | 2pm ET Register now Webinar Planning (and measuring) cross-media campaigns 
in 2025 Register now Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming […]
2 min read
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  1. Data & Insights

Cross-media audience insights upfronts newfronts planning

Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media plans that defy gravity Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. Download the report Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media […]
2 min read
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  1. CPG: Food

Aqua Pura announces British Touring Car Championship sponsorship

The mineral water brand Aqua Pura, has confirmed a deal with Un-Limited Motorsport to become a partner for the rest of the British Touring Car Championship (BTCC) season. The sponsorship allows for the Aqua Pura logo to feature on BTCC driver Daryl Deleo’s helmet and… This story continues at Aqua Pura announces British Touring Car […]
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  1. Media & Marketing

Amazon Teams with GroupM to Help Brands Leverage New Shoppable TV Channel

Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content. (Image courtesy Amazon) The partners will […]
3 min read
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  1. CPG: Food

Danone launches new category management website

Danone aims to elevate independent retailer relations with a new category management website. With Danone having eight of the top 10 water SKUs in convenience with Volvic and Evian, as well as being brand leaders in plant-based and baby milks in convenience, the brand believes… This story continues at Danone launches new category management website […]
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  1. Partnerships & Alt Profit

Great Run partners with Aqua Pura

Aqua Pura has announced a three-year partnership with the AJ Bell Great Run Series as its official Hydration Partner. The deal will see Aqua Pura water provided at all six AJ Bell Great Run Series races, including the Great North Run, Great Manchester Run, the Great Scottish… This story continues at Great Run partners with Aqua Pura […]
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  1. Merchandising

Alpro announces new packaging 

Alpro has launched two best-selling variants, Creamy Oat & Almond No-Sugars Milk Alternatives, in a new 500ml pack size. Tom Kerr, head of category management plant-based at Danone said: “The cost-of-living crisis has had a significant impact on the plant-based beverage category, and while shoppers… This story continues at Alpro announces new packaging  Or just […]
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  1. Media & Marketing

2024 Annual Marketing Report

2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
2 min read
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  1. CPG: Food

Activia presents The Good Gut Guide campaign

Activia has teamed up its brand ambassador, Rachel Stevens, with leading media doctor, Dr Zoe Williams, to launch The Good Gut Guide campaign. The Good Gut aims to educate the nation on easy steps to improve and maintain wellbeing, starting with the gut, to discover… This story continues at Activia presents The Good Gut Guide […]
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  1. CPG: Food

Danone reduces price of Aptimil following CMA report

Infant formula manufacturer Danone has announced that it will cut the wholesale price of its Aptamil baby powder product by 7% following a Competition and Markets Authority (CMA) investigation. Danone’s price cut currently applied to only its powdered Aptamil formulas sold to UK retailers, but… This story continues at Danone reduces price of Aptimil following […]
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  1. Channel: Delivery

Instacart seeks off-site retail media scale with Google Shopping ads pact

Dive Brief Danone and Kraft Heinz are among the CPG brands taking advantage of a partnership that uses Instacart data to better target shopping ads. Published Jan. 9, 2024 Google Shopping ads leveraging Instacart’s retail media data seek to reach high-intent consumers. Courtesy of Instacart
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  1. Channel: Delivery

Instacart Enables Off-Site Shopping Ads in New Partnership with Google

Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
2 min read
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  1. Partnerships & Alt Profit

Danone’s Product Launch Plan For Syndicating More Than 1,000 Products in 90 Days

“Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.” — Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place […]
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  1. Trends & External Forces

Superbowl 2022: When CPG meets Hollywood

As CPG and Retail enthusiasts, we were extra excited about this year’s Superbowl. Why? Firstly, with over 100 million people tuned in, Superbowl is a consumer company’s most significant opportunity for creating awareness and buzz around their brand. Secondly, we are excited because this year’s finalists- Los Angeles Rams and Cincinnati Bengals, represented cities that […]
5 min read
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  1. RetailWit QuickWit

QuickWit Weekly (5/17) – The “Share of Noise”

Are we, as an industry, talking about Amazon too much? I saw this post on LinkedIn the other day from Kroger and I was curious, is 300K a lot, it sounds like it. But it is? The quick answer is no, not even close. Walgreens has 420K, but Target has 1.3M, Walmart has 3.2M and […]
5 min read
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  1. Channel: Mass

Daily QuickWit 5.12 – Yesterday’s top stories

Here’s the RetailWit’s top picks from yesterday: B&G Foods reports Q1 results (+12.4% sales, adjusted EBITDA +5.2%) and names former Mars exec Kenneth Keller as CEO. Sprout reports Q1 results (-9.4% ID sales). Bright spots for growth in the following month include smaller format stores, logistics, and targeting / digital capabilities. Ex-Barry Callebaut boss Antoine […]
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Editor’s Choice

  1. Channel: Drug
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
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  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. Channel: Grocery
  2. Department & Category
  3. Department: Food
  4. Department: HBC
  5. Acquisitions, Divestitures & Mergers
  6. Corporate Strategy
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  8. ESG
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  15. Associates & Employees
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  17. Owned Brands (Private Label)
  18. Stores & Formats

Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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