Danone

Articles about Danone

  1. Media & Marketing
Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content. (Image courtesy Amazon) The partners will […]
  1. CPG: Food
Danone aims to elevate independent retailer relations with a new category management website. With Danone having eight of the top 10 water SKUs in convenience with Volvic and Evian, as well as being brand leaders in plant-based and baby milks in convenience, the brand believes… This story continues at Danone launches new category management website […]
  1. Partnerships & Alt Profit
Aqua Pura has announced a three-year partnership with the AJ Bell Great Run Series as its official Hydration Partner. The deal will see Aqua Pura water provided at all six AJ Bell Great Run Series races, including the Great North Run, Great Manchester Run, the Great Scottish… This story continues at Great Run partners with Aqua Pura […]
  1. Merchandising
Alpro has launched two best-selling variants, Creamy Oat & Almond No-Sugars Milk Alternatives, in a new 500ml pack size. Tom Kerr, head of category management plant-based at Danone said: “The cost-of-living crisis has had a significant impact on the plant-based beverage category, and while shoppers… This story continues at Alpro announces new packaging  Or just […]
  1. Media & Marketing
2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends mean for your own impact planning. Download the report 2024 Annual Marketing Report Maximizing ROI in a fragmented world Discover how global marketers are allocating budgets, measuring success and what these trends […]
  1. CPG: Food
Activia has teamed up its brand ambassador, Rachel Stevens, with leading media doctor, Dr Zoe Williams, to launch The Good Gut Guide campaign. The Good Gut aims to educate the nation on easy steps to improve and maintain wellbeing, starting with the gut, to discover… This story continues at Activia presents The Good Gut Guide […]
  1. CPG: Food
Infant formula manufacturer Danone has announced that it will cut the wholesale price of its Aptamil baby powder product by 7% following a Competition and Markets Authority (CMA) investigation. Danone’s price cut currently applied to only its powdered Aptamil formulas sold to UK retailers, but… This story continues at Danone reduces price of Aptimil following […]
  1. Channel: Delivery
Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
  1. Channel: Delivery
Dive Brief Danone and Kraft Heinz are among the CPG brands taking advantage of a partnership that uses Instacart data to better target shopping ads. Published Jan. 9, 2024 Google Shopping ads leveraging Instacart’s retail media data seek to reach high-intent consumers. Courtesy of Instacart
  1. Channel: Delivery
Google Shopping ads are now accessible to Instacart’s advertising partners, which can leverage Instacart’s retail media data. This means that CPG advertisers that work with Instacart can now activate Google Shopping ads powered by Instacart’s first-party data and closed-loop insights to reach consumers searching for products on Google. Instacart offers insights on consumer shopping behavior […]
  1. Department: Consumer Durables
Mattel’s lawsuit against MCA Records over the song “Barbie Girl” has come full circle as the song is making a return in Greta Gerwig’s upcoming film “Barbie.” Aqua’s 1997 hit was sued by Mattel for using the trademarked word “Barbie” without approval, but the lawsuit was ultimately dismissed. Now, a modified version of the song…
  1. Technology & Innovation
These are the RTIH articles that caught your fancy last week, including EE, Barclaycard, the Isle of Wight Festival 2023, no-boxx, Valtech, commercetools, MACH Alliance, and Brave Bison Commerce. UK mobile network giant EE seeks to reinvent retail with new Studio store launch at Westfield London EE has opened a new flagship store, The EE […]
  1. CPG: Food
Nespresso has unveiled Vertuo Pop World, an immersive pop-up experience located at Stackt Market in Toronto. Open to the public today through to Sunday, 18th June, this promotes the launch of the new Vertuo Pop machine, pitched as the smallest and most stylish Vertuo ever. As people enter the space, they are guided through a […]
  1. Technology & Innovation
RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including Obsess, dunnhumby, Recite Me, Amperity, Bringg, Virtualstock, and Brightpearl by Sage. J.Crew J.Crew has announced the launch of an immersive virtual store powered by experiential e-commerce platform Obsess. The 3D, shoppable experience celebrates the company’s 40th […]
  1. CPG: Food
Aqua Pura, the Cumbrian based natural mineral water brand, has announced it will be the official hydration partner of the AJ Bell Great Run Series. The new partnership will help keep runners hydrated throughout races across the UK, including the series’ flagship AJ Bell Great North Run. The run, which is taking place on the […]
  1. Corporate Strategy
ORLANDO – FMI – The Food Industry Association announced on Monday its 2023 board of directors elected at the association’s annual Midwinter Executive Conference in Orlando. The new slate will guide the implementation of FMI’s 2023-approved strategic plan during a time of rapidly evolving industry challenges and opportunities and reflects the breadth of the product […]
  1. Shopper & Customer
“It’s not brick and mortar or ecommerce — it’s brick and mortar and ecommerce.” — Lauren Livak, Director of the Digital Shelf Institute Today, most brands’ products exist not just on the physical shelf but also the digital shelf. However, the main problem is that most companies haven’t found a way to seamlessly connect these […]
  1. Trends & External Forces
Central Co-op is celebrating Veganuary with a selection of offers to assist with those interested in pursuing a vegan diet in the month of January. This includes 1/3 off selected vegan products in-store, with the offer valid from 2 January until 14 February. Ranges featured in the offer include Co-op Gro, Alpro, Flora, Innocent, Violife, […]
  1. Partnerships & Alt Profit
“Salsify is what builds our brand online. At the end of the day, the digital shelf is for driving sales, and Salsify helps us do that.” — Carrie Mesing, Director of Ecommerce Marketing Strategy, Danone When I arrived at Danone during the start of the pandemic in 2020, we already had a partnership in place […]
  1. Trends & External Forces
As CPG and Retail enthusiasts, we were extra excited about this year’s Superbowl. Why? Firstly, with over 100 million people tuned in, Superbowl is a consumer company’s most significant opportunity for creating awareness and buzz around their brand. Secondly, we are excited because this year’s finalists- Los Angeles Rams and Cincinnati Bengals, represented cities that […]
  1. RetailWit QuickWit
Are we, as an industry, talking about Amazon too much? I saw this post on LinkedIn the other day from Kroger and I was curious, is 300K a lot, it sounds like it. But it is? The quick answer is no, not even close. Walgreens has 420K, but Target has 1.3M, Walmart has 3.2M and […]
  1. Channel: Mass
Here’s the RetailWit’s top picks from yesterday: B&G Foods reports Q1 results (+12.4% sales, adjusted EBITDA +5.2%) and names former Mars exec Kenneth Keller as CEO. Sprout reports Q1 results (-9.4% ID sales). Bright spots for growth in the following month include smaller format stores, logistics, and targeting / digital capabilities. Ex-Barry Callebaut boss Antoine […]
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  1. Technology & Innovation
  2. Department & Category
  3. Department: Beverage
  4. Department: Consumer Durables
  5. Department: Food
  6. Department: Nonfood
  7. Corporate Strategy
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  16. Stores & Formats
MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
  1. Channel: Mass
  2. CPG: Food & Bev
  3. Channel: Mass
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: Food
  7. Department: Nonfood
  8. ESG
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  17. Stores & Formats
Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
  1. Data & Insights
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  7. International
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  11. Operations & Supply Chain
Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY.  While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning […]
  1. Channel: Grocery
  2. CPG & FMCG
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
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  9. Acquisitions, Divestitures & Mergers
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  24. Owned Brands (Private Label)
  25. Stores & Formats
The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.

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