CPG: Adult Beverage

Articles on CPGs in the adult beverage space.

  1. CPG: Beverage

Brewbound Podcast: Living in an 8% ABV World

Several new high ABV offerings are on their way to convenience store doors in 2025. The Brewbound team discusses the latest slate of offerings from Molson Coors that trades on three of their established brands: Blue Moon Extra, Topo Chico Max and Simply Spiked Bold.
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  1. Corporate Finance

Smirnoff Ice celebrates 25 years with new look and marketing campaign

Diageo has unveiled a new pack design for Smirnoff Ice (ABV 4%) and, as part of its brand investment, is also introducing Smirnoff Ice in a single-can format. The relaunch will be supported by a £1m marketing campaign, which aims to reconnect Smirnoff Ice with… This story continues at Smirnoff Ice celebrates 25 years with […]
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  1. Department: Beverage

A Round With … Samuel Adams’ Megan Parisi

Beverage options abound in downtown Boston: properly poured Guinness at an Irish pub, wine at an Italian restaurant in the North End, a large iced regular at one of several (several!) Dunkin’ locations. But there’s only one place you can find a pint of pineapple basil ale, and that’s Boston Beer’s Samuel Adams Boston Taproom, […]
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  1. Department: Beverage

Constellation Brands Revises Guidance, Will Take Impairment on Wine & Spirits Biz

Constellation Brands has revised its 2025 fiscal outlook amid ongoing struggles in its wine and spirits business and consumer headwinds. The company revised its wine and spirits net sales projections for its wine and spirits business from between -0.5% and +0.5%, to between -6% and -4%. The importer of Mexican brands Corona, Modelo, Pacifico and […]
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  1. International

White Claw Vodka hits the UK

The US brand White Claw Vodka is launching in the UK. White Claw uses the pressure of 30-foot waves during the distilling process to enhance the vodka’s purity making it the world’s first Triple Wave Filtered spirit. White Claw Vodka also has half the sugar… This story continues at White Claw Vodka hits the UK […]
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  1. Media & Marketing

New promotions from Staropramen

Staropramen has partnered with Paramount+ to offer a 30-day subscription to the streaming service, and has also launched a promotion with Everdure that will give consumers a chance to win one of 50 pizza ovens. Hannah Jeffery, brand manager – Staropramen, at Molson Coors Beverage… This story continues at New promotions from Staropramen Or just […]
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  1. Department: Beverage

Cîroc expands its RTD range with new Red Berry flavour

Cîroc, Diageo’s vodka brand, is expanding its presence in the ready-to-drink (RTD) category with the launch of Cîroc Red Berry Sparkling Vodka Drink (5% ABV). Michael Sotnick, Cîroc brand experience manager, Diageo GB, said: “This latest innovation brings Cîroc’s top-performing flavoured vodka in the brand’s… This story continues at Cîroc expands its RTD range with […]
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  1. International

Pernod Ricard UK launches new ad campaign for Altos

Tequila brand Altos has kicked off a new campaign intending to challenge negative perceptions about drinking tequila. The campaign sets out to test the pre-conceived notions of the category with a “witty, fun, tone of voice” to drive brand awareness and association with its Margarita.… This story continues at Pernod Ricard UK launches new ad […]
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  1. Trends & External Forces

Guinness launches competition for retailers and shoppers

Diageo-owned, Guinness, is launching an exclusive digital-first promotional platform, Lovely Drops, celebrating summer with prizes dropping every day until 1st August 2024. From festival tickets to limited edition Kathi-Burke and Guinness-branded merchandise, the campaign will tap into culturally-relevant trends. It’s not just shoppers who will… This story continues at Guinness launches competition for retailers and […]
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  1. CPG: Adult Beverage

Chief Buzzword Officer

One of the most entertaining parts of going to the Cannes Advertising festival for the first time recently was eavesdropping on so much marketing chatter in one place. It was surreal to walk the cobblestone streets past cafe tables and hear, not French, but snippets of conversation with language like “brand salience” and “mental availability.” […]
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  1. CPG: Adult Beverage

Sponsors of England Men’s Football Team Budweiser unveils summer activations

Budweiser has launched its off-trade football campaign with a range of tailored activations across the grocery and convenience channels. As official sponsors of the England Men’s Football team, Budweiser has launched its off-trade football campaign including limited-edition products in the off-trade. Budweiser is offering visuals… This story continues at Sponsors of England Men’s Football Team Budweiser […]
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  1. Technology & Innovation

Starring CADS, STORIS, Quorso, and Blue Yonder: last week’s biggest retail technology plays at a glance

RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including Berrios, AF Blakemore & Son, Studenac, JCPenney, Authentic Brands Group, Co-op, Evri, Tractor Supply Company, and Albertsons. Evri UK parcel delivery company, Evri, has announced a £19 million investment in new plans to fast track the […]
5 min read
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  1. Corporate Strategy

Dave Burwick to join BJ’s Wholesale board of directors

MARLBOROUGH, Mass. — BJ’s has announced that Dave Burwick will join the company’s board of directors as a member of the company’s Nominating and Corporate Governance Committee, effective immediately. “We are pleased to welcome Dave to our board,” said Bob Eddy, chairman and CEO.  “Dave brings over 30 years of strategic leadership experience in the […]
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  1. CPG: Adult Beverage

Budweiser advises retailers ahead of expected summer of sport beer sales surge

Budweiser Brewing Group UK&I, a part of AB InBev, is forecasting a bumper summer season for beer sales with sporting occasions providing a major uplift across the category. This summer season will see an array of major sporting events taking place including the Euros, T20… This story continues at Budweiser advises retailers ahead of expected […]
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  1. Department: Food

Budweiser launches Brutal Fruit Cider in the UK with Pixie Lott partnership

Brutal Fruit, a part of the Budweiser Brewing Group portfolio, has announced the launch of Brutal Fruit Cider, the new premium cider, across off-trade channels. The UK Cider category represents a huge opportunity of £2.9bn in sales. However, recent research suggests it is losing relevance… This story continues at Budweiser launches Brutal Fruit Cider in […]
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  1. Trends & External Forces

Madrí Excepcional new ‘Paint your Pint’ competition

Molson Coors Beverage Company is challenging fans of its Spanish-inspired lager Madrí Excepcional to paint their own pint on the brand’s digital platform, Conectada, for a chance to win exclusive prizes, including a trip to Madrid. ‘Paint your Pint’ is the brand’s latest campaign, which… This story continues at Madrí Excepcional new ‘Paint your Pint’ […]
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  1. Corporate Strategy

IPSY Hires Netflix Alum as Chief Marketing Officer

Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers. As someone who is deeply passionate […]
2 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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