CPG: Adult Beverage

Articles on CPGs in the adult beverage space.

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  1. Department: Beverage
This year’s 44 honorees create a tale of two c-stores: healthy products on one side and comforting, fun products on the other.
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. CPG: Beverage
PARIS–(BUSINESS WIRE)–Regulatory News: Press release – Paris, 21 October 2021 Pernod Ricard (Paris:RI): Sales for the first quarter of FY22 totalled € 2,718 million, with an organic growth of +20%: Very dynamic start in all regions, with robust demand and strong shipments ahead of festive season Off-trade remaining resilient and markets supported by On-trade reopening […]
  1. CPG: Beverage
PARIS–(BUSINESS WIRE)–Regulatory News: Communiqué – Paris, 21 octobre 2021 Pernod Ricard (Paris:RI): Le chiffre d’affaires pour le T1 de l’exercice 2021/22 s’élève à 2 718 M€, en croissance interne de +20% : Le démarrage est très dynamique dans toutes les régions, avec une demande solide et de bonnes expéditions avant les périodes de fêtes Le […]
  1. Department: Beverage
Woodford Reserve, a brand of Brown-Forman Corp., released a new limited-edition bourbon: Chocolate Malt Whisper. The new, limited-edition dark spirit is a Kentucky Straight Bourbon that was produced immediately after the production of the spirit that was later released as the 2019 Master’s Collection edition, Chocolate Malted Rye, the company says.
  1. Corporate Purpose
Hard seltzer brand White Claw is partnering with recycling programme Every Can Counts, to encourage shoppers to raise awareness of the importance of recycling and increase recycling rates across the UK and Ireland. The partnership will see White Claw provide funding to the Every Can Counts programme and use its recycling bins at several sampling […]
  1. Data & Insights
As SPINS’ Marketing Data Analyst and Trade Show Insider, Scott covers the latest trends and insights within the Health and Wellness Industry.  After going virtual in 2020, Expo East returned to an in-person experience in Philadelphia this year. Even though we were all wearing masks and practicing safety precautions, it felt like old times. Brands […]
  1. Technology & Innovation
These are the RTIH retail systems articles that caught your fancy last week, including JD.com, Buyk, Aldi UK and Nisa/Jisp. Ten retail technology investments that should be on your radar These companies are leading the way in providing innovative retail systems powered customer experiences, including Shop.com, Majid Al Futtaim, Asda, Amazon, Glovo and wilko. Startup […]
  1. Fun & Humor
Lindsey McInerney at Anheuser-Busch InBev recently gave voice to the enthusiasm many marketers are feeling for the potential of the metaverse.  She said: “It’s a really exciting time to be a marketer in this space.  I believe the shift we’re seeing to the metaverse, is going to be one of the largest shifts we’ve seen […]
  1. CPG: Beverage
AMSTERDAM–(BUSINESS WIRE)–FourKites®, die weltweit führende Plattform für Echtzeit-Lieferkettentransparenz, hat heute bekanntgegeben, dass die europäische Kundenkonferenz des Unternehmens, die Visibility 2021, am 7. Oktober virtuell stattfinden wird. Das Thema der diesjährigen Konferenz „Go Beyond“ ist eine kühne Vision für die Lieferketten der Zukunft rund um die Themen Automatisierung, Innovation und Kooperation. Führungskräfte im Bereich Lieferkette aus […]
  1. Trends & External Forces
AMSTERDAM–(BUSINESS WIRE)–FourKites®, la première plateforme de visibilité de la chaîne d’approvisionnement en temps réel, a annoncé aujourd’hui que sa conférence européenne des clients, Visibility 2021, aura lieu le 7 octobre en mode virtuel. Le thème de la conférence de cette année, « Go Beyond », présentera une vision audacieuse des chaînes d’approvisionnement du futur, centrées […]
  1. Department: Beverage
Molson Coors Beverage Co., Chicago, announces Topo Chico Hard Seltzer will officially expand product distribution nationwide starting January 2022. Building on its launch footprint of nine states and seven metro areas, Topo Chico Hard Seltzer will its lineup of exotic flavors to consumers in all 50 states.
  1. Department: Beverage
Convenience stores could make an extra £2,792 on wines and spirts this Christmas by tapping into the trends toward premiumisation and shopping locally that have been accelerated by the pandemic. Supplier Pernod Ricard UK says retailers can earn the extra income by stocking a broad range of premium wines and spirits during the 12 weeks […]
  1. RetailWit QuickWit
Here’s the important articles that passed our desk today: AB InBev makes changes to firm’s structure. The changes reflect support of their consumer-first strategy. They’ve added both a CMO role (Benoit Garbe, formerly US Chief Strategy Officer), and Chief commercial officer (Kyle Norrington, formerly President Labatt Brewery). They’ve shifted US Chief Sales officer to Simon […]
  1. CPG: Beverage
St. Louis-based Anheuser-Busch announced enhancements to its U.S. commercial leadership team to further support the company’s consumer-first commercial strategy. The new commercial leadership team brings more than 60 years of combined experience building brands and driving growth in the U.S. and other markets worldwide. “Over the last four years, we have developed and implemented a […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]