CPG: Adult Beverage

Articles on CPGs in the adult beverage space.

  1. CPG: Adult Beverage
In Fort Worth, Texas, workers at the Molson Coors brewery have commenced a strike. These employees, represented by Teamsters Local 997, began picketing outside the brewery over the weekend. The bone of contention? A new three-year contract for the 420 workers involved in the production, packaging, and warehousing of the company’s beverages.
  1. Shopper & Customer
The UK slipped into a technical recession in the final quarter of 2023 according to new data from the Office of National Statistics (ONS). The fall in economic output was steeper than most economists expected, with the economy barely growing over the course of last year. Despite the slowing economy, consumer confidence is up on […]
  1. Trends & External Forces
Pernod Ricard UK’s Altos Tequila has released a new ready-to-drink (RTD) Altos Classic Lime Margarita. Made with Altos Plata Tequila, triple sec, natural lime flavour and agave syrup, the brand believes Altos Classic Lime Margarita RTD delivers ‘the unmistakeably smooth, clean and complex taste of… This story continues at Altos Tequila launches new RTD Or […]
  1. CPG: Adult Beverage
The ‘Diageo One’ platform was previously only available to the on-trade but it has now been revamped with a new look and includes resources for independent retailers to access. Diageo says it will look to continually evolve the platform to meet customer needs and ensure… This story continues at Diageo updates ‘Diageo One’ platform Or […]
  1. Department: Beverage
Diageo’s vodka brand, Cîroc, is expanding its presence in the ready-to-drink (RTD) category with the launch of two new sparkling vodka drinks – Cîroc Summer Citrus and Cîroc Tropical Passion. The cans have been designed to lean into the brand’s position as one of the… This story continues at Cîroc expands RTD range Or just […]
  1. Channel: Ecommerce & Digital
Our guest this week is Jane Ewing, SVP, Sustainability at Walmart* recorded live at last month’s NRF “Big Show.” In a wide-ranging interview we discuss how Walmart is putting people and planet at the heart of all of its decisions. We explore Walmart’s sustainability journey and go into details on their key initiatives, the challenges […]
  1. Department: Beverage
Anheuser-Busch has released its Super Bowl commercial for Budweiser – and it is terrific.  It’s got Clydesdales.  It’s got a yellow lab.  It has a classic small town bar.  And it has tons of heart.  (Stick around for the final shot.) Enjoy. The post Worth Watching:  Horses, Dogs, & Beer appeared first on MNB.
  1. CPG: Beverage
The Coca-Cola Company and Pernod Ricard have announced Absolut Vodka & Sprite is now available to purchase in the UK. Bringing together two brands, the new pre-mixed alcohol ready-to-drink cocktail is made with premium vodka, Absolut, and lemon-lime sparkling soft drink, Sprite. James Davies, senior… This story continues at Absolut Vodka & Sprite now available […]
  1. Department: Beverage
Corona Cero zero alcohol beer will be the global beer sponsor of the Olympic Games. IOC President Thomas Bach said: “The IOC is delighted to announce its new partnership with the world’s leading brewer, AB InBev. Our organisations share a vision of supporting sport and… This story continues at Corona Cero is beer sponsor of […]
  1. Corporate Strategy
There were brand-businesses that did not survive in 2023. Bed, Bath & Beyond, Rite Aid, SmileDirectClub, Lordstown Motors to name a few. There are several reasons for the demise of these brand-businesses. However, there are evergreen principles for building and maintaining powerful brand-businesses. Here are seven keys for evolving in a changing world. 1. Know […]
  1. Media & Marketing
The CPGGUYS are joined in this episode by Tracy Frisbie, EVP of Sales & Marketing at Southern Champion, manufacturer of the RTD cocktail brand BuzzBallz. Follow Tracy Frisbie on LinkedIn at; https://www.linkedin.com/in/tracy-frisbie-11044713/Follow BuzzBallz on LinkedIn at: https://www.linkedin.com/company/buzzballz/Follow Buzzballz online at: http://buzzballz.com Tracy  answers these questions :  After a successful career working for large scaled brands […]
  1. Shopper & Customer
Chicago-based White Claw, a brand of Mark Anthony Brewing, announced the launch of its White Claw 0% Alcohol, a premium seltzer for adults. White Claw 0% Alcohol arrives at a time when consumer drinking culture, once synonymous with drinking alcohol, has fundamentally changed, the company notes.
  1. Associates & Employees
Top Companies for Employee Retention in the U.S. and UK Workers weigh various factors when deciding to stay with a company for an extended period. These include a positive work environment, fair compensation, job security, opportunities for professional growth, and resilience against disruptive changes in the economy or technology. So, which companies excel in employee […]
  1. Channel: Ecommerce & Digital
I talked yesterday about my enthusiasm for the Amazon One biometric payment system being used at Whole Foods, but suggested that they’ve done a lousy job of marketing it. MNB reader Roland Figueredo responded: Totally agree with you here, there needs to be better marketing for this type of service.  Some type of signage, QR […]
  1. CPG: Adult Beverage
CNN reports that Benoit Garbe, Anheuser-Busch InBev’s US chief marketing officer, is stepping down at the end of the year, as the company continues to feel a backlash from its attempt to broaden sales by partnering with a transgender social media influencer. The company said that Garbe was leaving “in order to embark on a […]
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  1. Department: Food
  2. Holiday & Events
  3. Operations & Supply Chain
When Valentine’s Day approaches, the world’s craving for fresh roses reaches its peak. Swissport, a leader in the global logistics arena, orchestrates the movement of over 9,000 tons of these love tokens through its acclaimed Flower Corridor, spanning from the Kenyan highlands to Europe.
  1. Channel: Mass
  2. Partnerships & Alt Profit
  3. Data & Insights
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Sky Bridges Standalone walled gardens are transforming into an interconnected network of fortresses. It’s not that walled gardens are opening up, exactly, but individual platforms are now actively partnering to allow one-to-one user targeting and other use cases among themselves – but […]
  1. Channel: Grocery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Corporate Strategy
  6. Corporate Finance
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  8. International
  9. Shopper & Customer
  10. Trends & External Forces
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  12. Associates & Employees
  13. Operations & Supply Chain
  14. Owned Brands (Private Label)
  15. Stores & Formats
ZAANDAM, The Netherlands — Ahold Delhaize reported solid results for its fourth quarter and 2023 fiscal year, with full-year sales and earnings per share in line with expectations. Fourth quarter net sales were €23.0 billion ($24.65 billion), up 1.9% at constant exchange rates and down 1.4% at actual exchange rates. Comparable sales, excluding gas, increased […]
  1. Trends & External Forces
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Mass
  5. Channel: Specialty & Other
  6. Corporate Strategy
  7. Partnerships & Alt Profit
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  9. Retailer Media
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  12. Trends & External Forces
  13. Merchandising
  14. Stores & Formats
The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
  1. Data & Insights
  2. Department & Category
  3. Department: Consumer Durables
  4. Department: HBC
  5. Department: Nonfood
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
We just launched the YipitData Consumer Spend Index (YCSI),  a measure of overall and category-level non-seasonally adjusted US retail sales as observed in a large transaction panel.  In January, YCSI showed consumer spending Y/Y growth (ex-gas stations) decelerated slightly from December. Y/Y growth in core retail sales was relatively stable over this period. YCSI saw […]