CPG: Adult Beverage

Articles on CPGs in the adult beverage space.

  1. CPG: Adult Beverage

AB inBev falls ‘off track’ to reach non-/low-alcoholic beer sales goal

Ezgi Barcenas, AB inBev chief sustainability officer, said that the world’s largest brewer is “off track” to reach its goal of having 20 percent of its beer volume in non-alcoholic and low-alcoholic drinks. Ms. Barcenas said that non- and low-alcoholic beers currently account for six percent of the company’s sales.
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  1. Media & Marketing

Ciroc makes Summer Citrus vodka a permanent addition to its range

Vodka brand Ciroc is relaunching its Summer Citrus flavour this summer following a successful debut in 2021. Ciroc Summer Citrus is expected to become permanent in the Ciroc portfolio, taking advantage of the sales growth of flavoured vodkas. Samantha Newby, category marketing director with Ciroc’s owner, Diageo, said: “Ciroc Summer Citrus was a hit when […]
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  1. Partnerships & Alt Profit

clicOH’s shipping technology provides Amazon-like logistics to e-commerce companies in LatAm

E-commerce is an $85 billion business in Latin America, and as that market is poised to essentially double in three years, the current consumer demands to receive orders on time and packaged correctly will only increase. For decades, e-commerce giants, like Amazon and MercadoLibre, have perfected the logistics and delivery technology for their marketplaces, but […]
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  1. Department: Beverage

Hard seltzer White Claw targets audiences at summer music festivals

Alcoholic seltzer drink White Claw is launching a summer-long promotion at festivals up and down the UK. The ‘hard seltzer’ will run bars at more than 40 festivals this year, including: Wide Awake and City Splash next week; Love Saves the Day and Mighty Hoopla in June; and Boardmasters and All Points East in August. […]
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  1. Corporate Strategy

Retail TouchPoints Reveals 2022’s 40 Under 40 Winners

Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Representing the entire retail realm — from store design to CX strategy, ecommerce and retail operations — the 40 Under 40 Awards spotlight up-and-coming leaders who have done innovative and remarkable work and contributed significantly to the progress of the […]
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  1. Media & Marketing

Suffolk cider makes its TV debut

Suffolk-based cider maker Aspall will run its first-ever television advertisement later this year. The Molson Coors-owned cider will make a £3m investment in the campaign, which will include television, video-on-demand, social media and brand exposure in both shops and hospitality venues. The campaign follows a £13m investment in the Aspall Cyder House in Suffolk. A […]
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  1. Department & Category

The Right To Dance teams with Gorillas and ELLC to support children living in conflict

On-demand delivery service, Gorillas, and The East London Liquor Company (ELLC) have teamed up to create a new canned cocktail in aid of War Child UK.  The Rum and Cherry Drop cocktail will support children living in conflict, via War Child’s music-based community funding movement, The Right To Dance.  Introducing The Right To Dance’s first […]
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  1. CPG: Adult Beverage

Bottlegreen’s new cordial flavour launches in time for summer

Cordial maker Bottlegreen has introduced a new lime and mint flavour for summer. The addition to Bottlegreen’s range comes in its well-known 500ml glass bottle, with a recommended retail price of £3.75. One bottle is estimated to make 30 servings and can also work as a cocktail ingredient or to make ice-lollies. The launch of […]
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  1. Department & Category

Jason & Scot Show Episode 291 – Amazon Q1 2022 Earnings

A weekly podcast with the latest e-commerce news and events. Episode 291 is a hot take on Amazon Q1 2022 earnings. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Amazon released their Q1 earnings for 2022 on Thursday April 29th. In this episode […]
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  1. Holiday & Events

Bank holiday weekend barbecue deals on offer at Nisa

Nisa is offering a special burgers and beer deal for this weekend’s bank holiday. The deal offers a four-pack of Co-op Beef quarter-pounder burgers and a Budweiser four-pack for £3.50, a £4.45 saving on the usual price of £7.95. As a non-alcoholic alternative, Budweiser 0%, Coca-Cola, Diet Coke or Coca-Cola Zero four-packs are available as […]
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  1. CPG: Adult Beverage

Diageo scraps cardboard gift boxes for bottles of Scotch

Drinks giant Diageo has announced the start of a programme to phase out cardboard gift boxes for its Scotch whiskies. Brands affected will include Johnnie Walker black and red label, Buchanan’s and Bell’s. Diageo says that by 2030 it wants to be sending no waste to landfill. It has already announced the Johnnie Walker paper-based […]
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  1. CPG: Adult Beverage

Badger asks c-stores to stock its Fropical Ferret light ale in chillers

Badger Beers, the Dorset brewer, is encouraging convenience stores to stock its light ale Fropical Ferret in their chillers this summer. Badger says the 4.6% ABV ale has a strong appeal to younger craft beer drinkers. Matt Woodhouse, drinks marketing manager at Badger, said: “This summer, our sales force is working with the convenience sector […]
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  1. CPG: Adult Beverage

Budweiser launches The Energy Collective to connect the world with renewable electricity

Budweiser, a global brand of AB InBev, Leuven, Belgium, unveiled the global launch of The Energy Collective to help provide renewable electricity to bars, music venues and stadiums around the world. This launch follows and contributes to Budweiser parent company AB InBev’s recently announced ambition to achieve net zero across its value chain by 2040. […]
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  1. Department: Beverage

Pre-mix cocktail cans from Kopparberg

Kopparberg has produced three pre-mixed sparkling cocktails intended to boost the brand’s sales this summer. Packaged in 250ml slimline cans, the cocktail collection includes Kopparberg’s take on the Cosmopolitan, Tom Collins and a Cherry Storm, all based on the company’s own spirits. Rob Salvesen, Kopparberg’s head of marketing, said: “Classic cocktails over the years have […]
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  1. CPG: Adult Beverage

AB InBev’s Global VP of D-to-C on the Company’s E-Commerce Growth Strategy

During Shoptalk 2022 in Las Vegas last month, Editor-in-Chief Joe Keenan interviewed Guilherme Lebelson, global vice president of direct-to-consumer at Anheuser-Busch InBev (AB InBev). In this video, Lebelson discusses his role at the company, how direct-to-consumer selling factors into AB InBev’s growth strategy, and the challenges that exist in selling its products digitally. He addresses how AB InBev […]
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  1. Channel: Delivery

CRC’s 2022 eCommerce Summit; Instacart Update; Inflation

Jet set to sunny San Diego for the 10th annual show:We’re excited to return in-person for CRC’s 2022 eCommerce Summit in San Diego, CA! The Summit will include a cocktail reception the night of September 14th, followed by a full day of content on September 15th with a networking event that evening. Click here to […]
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  1. Department & Category

5 rules for accurate and clear ESG reports

Done well, these reports can be a crucial tool to build trust with audiences. How companies track and share progress beyond quarterly or annual financial reporting has been in a state of rapid evolution for well over a decade. From documenting sustainability efforts, to launching global responsibility platforms, to environmental, social and governance (ESG) reporting, […]
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  1. Technology & Innovation

Powering RGM Through Scalable AI Solutions with Carlsberg Group’s Silvana Dimitrov & The Math Company’s Prajwal Revanasiddappa

The CPG Guys, PVSB and Sri are joined in this episode by Silvana Dimitrov, Revenue Management Director at The Carlsberg Group & Prajwal Revanasiddappa, Head of Delivery at TheMathCompany, a modern, hybrid consulting firm that builds custom AI applications for enterprises. Its consulting model addresses pressing gaps in conventional analytics service provider and off-the-shelf product […]
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Dollar General post strong sales gains in first quarter

GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
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CVS to launch virtual primary care solution

WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
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22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
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Developing a Perfect Store Strategy in 2022

In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]
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