CPG: Adult Beverage

Articles on CPGs in the adult beverage space.

  1. Corporate Strategy
MARLBOROUGH, Mass. — BJ’s has announced that Dave Burwick will join the company’s board of directors as a member of the company’s Nominating and Corporate Governance Committee, effective immediately. “We are pleased to welcome Dave to our board,” said Bob Eddy, chairman and CEO.  “Dave brings over 30 years of strategic leadership experience in the […]
  1. CPG: Adult Beverage
Budweiser Brewing Group UK&I, a part of AB InBev, is forecasting a bumper summer season for beer sales with sporting occasions providing a major uplift across the category. This summer season will see an array of major sporting events taking place including the Euros, T20… This story continues at Budweiser advises retailers ahead of expected […]
  1. Department: Food
Brutal Fruit, a part of the Budweiser Brewing Group portfolio, has announced the launch of Brutal Fruit Cider, the new premium cider, across off-trade channels. The UK Cider category represents a huge opportunity of £2.9bn in sales. However, recent research suggests it is losing relevance… This story continues at Budweiser launches Brutal Fruit Cider in […]
  1. Trends & External Forces
Molson Coors Beverage Company is challenging fans of its Spanish-inspired lager Madrí Excepcional to paint their own pint on the brand’s digital platform, Conectada, for a chance to win exclusive prizes, including a trip to Madrid. ‘Paint your Pint’ is the brand’s latest campaign, which… This story continues at Madrí Excepcional new ‘Paint your Pint’ […]
  1. Corporate Strategy
Francine Li Beauty curation and membership company IPSY has hired a new Chief Marketing Officer (CMO) to support the brand’s growth and innovation. Francine Li will report to CEO Scott Gilbertson, leading all marketing and communications to not only effectively engage current community members but also reach new customers. As someone who is deeply passionate […]
  1. CPG: Adult Beverage
BRUSSELS–(BUSINESS WIRE)–Anheuser-Busch InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD): Regulated information1 “The strength of the beer category, our diversified global footprint and the continued momentum of our megabrands delivered another quarter of broad-based top- and bottom-line growth. We are encouraged by our results to start the year, and the consistent execution by our teams and partners reinforces […]
  1. Stores & Formats
Asda is running a trial of digital spirits display screens in 23 of its Express stores, in partnership with Diageo. The screens allow customers to select from a larger choice of spirits, with the range increasing from 13 or 26 products to 50. The screens… This story continues at Asda’s c-stores trialling display screens for […]
  1. Media & Marketing
In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
  1. Technology & Innovation
Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
  1. CPG: Adult Beverage
New integrated campaign focuses on Carlsberg’s belief in progress through curiosity with the strapline: “Do the best things begin with curiosity? Probably.” “Do the best things begin with curiosity? Probably.” will be a fully integrated campaign across cinema, TV, online video and BVOD, consumer PR,… This story continues at Carlsberg presents new global campaign Or […]
  1. Partnerships & Alt Profit
Brewing company Carlsberg Marston’s has launched The Stonewall Inn IPA into the UK market. Created by the Brooklyn Brewery in partnership with the New York venue, The Stonewall Inn IPA (4.3% ABV) is described by its makers as “an expertly crafted, slightly hazy IPA that’s… This story continues at Brooklyn Brewery launches The Stonewall Inn […]
  1. Shopper & Customer
CHICAGO – Circana on Monday announced the leading companies in its latest Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success for these […]
  1. Department: Beverage
FORT LAUDERDALE, Fla.–(BUSINESS WIRE)–National Beverage Corp. (NASDAQ: FIZZ) today announced results for its third quarter ended January 27, 2024. Compared to the prior year: Net sales increased to a record $270 million; Gross profit grew to an all-time high of $97 million and gross profit margin increased to 36% of sales; Operating income rose to […]
  1. Department: HBC
The New York Times reports this morning that “a little more than six years ago, CBD, the nonintoxicating component that is derived from cannabis or hemp, was poised to be the next big ‘it’ ingredient, part of a wave of beverages and foods that were promoted as having healthful benefits or providing relaxation. Start-ups flooded […]
  1. CPG: Adult Beverage
In Fort Worth, Texas, workers at the Molson Coors brewery have commenced a strike. These employees, represented by Teamsters Local 997, began picketing outside the brewery over the weekend. The bone of contention? A new three-year contract for the 420 workers involved in the production, packaging, and warehousing of the company’s beverages.
  1. Shopper & Customer
The UK slipped into a technical recession in the final quarter of 2023 according to new data from the Office of National Statistics (ONS). The fall in economic output was steeper than most economists expected, with the economy barely growing over the course of last year. Despite the slowing economy, consumer confidence is up on […]
  1. Trends & External Forces
Pernod Ricard UK’s Altos Tequila has released a new ready-to-drink (RTD) Altos Classic Lime Margarita. Made with Altos Plata Tequila, triple sec, natural lime flavour and agave syrup, the brand believes Altos Classic Lime Margarita RTD delivers ‘the unmistakeably smooth, clean and complex taste of… This story continues at Altos Tequila launches new RTD Or […]
  1. CPG: Adult Beverage
The ‘Diageo One’ platform was previously only available to the on-trade but it has now been revamped with a new look and includes resources for independent retailers to access. Diageo says it will look to continually evolve the platform to meet customer needs and ensure… This story continues at Diageo updates ‘Diageo One’ platform Or […]
  1. Department: Beverage
Diageo’s vodka brand, Cîroc, is expanding its presence in the ready-to-drink (RTD) category with the launch of two new sparkling vodka drinks – Cîroc Summer Citrus and Cîroc Tropical Passion. The cans have been designed to lean into the brand’s position as one of the… This story continues at Cîroc expands RTD range Or just […]

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MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
  1. Channel: Mass
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Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
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Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY.  While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning […]
  1. Channel: Grocery
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The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.


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