CPG: Adult Beverage

Articles on CPGs in the adult beverage space.

  1. Shopper & Customer

Casey’s 1st Innovation Summit Lands 19 New Product Finds

Last August, Casey’s teamed up with RangeMe to launch its first-ever Innovation Summit in an effort to discover new brands that would attract a broader array of customers to its stores. The convenience store chain, which operates more than 2,900 stores across 19 Midwestern states, discovered 19 new brands from the Summit, and their products […]
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  1. CPG: Adult Beverage

Leinenkugel Family Attempts to Buy Chippewa Falls Brewery From Molson Coors; Efforts Rebuffed So Far

Dick and Jake Leinenkugel have gone public with their efforts to buy back their family’s namesake brewery in Chippewa Falls, Wisconsin, from Molson Coors, which plans to cease operations at the facility on Friday, January 17, and lay off 56 workers.
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  1. Trends & External Forces

FTC Sues Southern Glazer’s for Discriminatory Pricing that Favors Larger Chains

In its final weeks under the current administration, the Federal Trade Commission isn’t letting up on its fight against anticompetitive practices, which has ramped up significantly under the tenure of current FTC Chair Lina Khan. Despite a leadership change looming in the new year, the FTC has sued the largest alcohol distributor in the U.S., […]
4 min read
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  1. CPG: Adult Beverage

Anheuser-Busch Believes in the Strength of Total Portfolio, Led by Michelob Ultra; Stella Artois to Get Super Bowl Ad

There are four “winds of change” impacting consumers’ bev-alc purchasing decisions, and Anheuser-Busch InBev (A-B) believes it has the brands to speak to all four of those trends, according to A-B U.S. chief commercial officer Kyle Norrington.
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  1. Department: Beverage

Brown-Forman Beats Expectations; CEO Warns of “Painful” Tariffs

Brown-Forman, the leading exporter of U.S. spirits to the world, beat analysts’ expectations in its latest quarterly earnings report, thanks to a jump in demand from its more premium whiskies. But the president and CEO of the Jack Daniels Whiskey maker cautioned that with potential tariffs looming it was facing “so many potential scenarios and […]
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  1. CPG: Adult Beverage

New Kopparberg Crisp Apple variant

Kopparberg, a partner of Budweiser Brewing Group, has announced its latest product – Crisp Apple. The 4% ABV fruit cider will be available in both bottles and cans and is billed to offer drinkers the opportunity to try a modern apple cider, from a brand… This story continues at New Kopparberg Crisp Apple variant Or […]
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  1. Corporate Strategy

Constellation Brands Considers ‘Levers’ to Pull Should Proposed Tariffs Materialize

Constellation Brands its weighing its options in the face of proposed 25% tariffs on goods imported from Mexico and Canada under the incoming second Trump administration. CFO Garth Hankinson discussed the company’s position during a fireside chat with managing director Dara Mohsenian at the Morgan Stanley Consumer and Retail Conference on Tuesday.
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  1. Department: Beverage

💸 Svedka Sold: Constellation & Sazerac Make a Deal

Brewbound Insiders are reading details of Constellation Brands’ latest divestment in its wine and spirits division, with the sale of Svedka Vodka to Sazerac. Insiders are also diving into the latest weekly scan data from Circana; reading about the closure of Cisco’s Portsmouth taproom; and catching up on several job changes.
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  1. CPG: Adult Beverage

Molson Coors Leadership on Blue Moon, Simply Spiked, Price Increases and M&A Approach

Molson Coors measures Blue Moon against the total industry, not just craft, CEO Gavin Hattersley explained Tuesday during the Morgan Stanley Global Consumer and Retail Conference. “We don’t measure it on craft because craft’s really struggling at the moment. And so we’re measuring success with Blue Moon on the total industry,” Hattersley said. “And on… […]
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  1. International

Brits prefer a G&T to a cup of tea, new report shows

Nearly half of Brits (44%) say they would prefer a G&T to a cup of tea when getting together with friends, according to a new survey by Bacardi. The UK consumer survey was conducted as part of the sixth annual Bacardi Cocktail Trends Report which… This story continues at Brits prefer a G&T to a […]
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  1. International

Pernod Ricard UK launches marketing push for Christmas

Pernod Ricard UK is ramping up its festive marketing efforts, anticipating a resurgence in consumer confidence after a challenging year. The UK’s second-largest wine and spirits supplier is set to inspire consumers to choose premium+ spirits as the “perfect gift or the ultimate addition to… This story continues at Pernod Ricard UK launches marketing push […]
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  1. Department: Beverage

Brewbound Podcast: Our 200th Episode Extravaganza

This week the Brewbound Podcast crossed the 200th episode milestone. Insider’s Week in Beer newsletter writer Sean McNulty joins to celebrate. The Brewbound team recaps the latest headlines, including the Lord Hobo-Lone Pine merger, the Beer Institute’s Annual Membership Meeting and layoffs at Molson Coors’ remaining craft facilities.
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  1. Department: Beverage

Boston Beer’s 2025 Plans: Increase Investment Portfolio-Wide; Push Twisted Tea, Sun Cruiser, Samuel Adams American Light

Boston Beer Company will increase investment across its entire portfolio in 2025, the company shared with its distributor partners in nearly 30 in-person meetings held across the country over the last two months. The investment will be made in both traditional and digital media, in addition to “new dynamic partnerships.”
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  1. Technology & Innovation

Rethinking Pricing: How Dynamic Markdowns can Combat Food Insecurity

Food insecurity in the U.S. is at an all-time high, with one in four Americans struggling to afford basic groceries due to rising food costs – a situation only exacerbated by inflation. Amid this crisis, the growing interest of major retailers in a strategy called dynamic pricing raises concerns that its widespread adoption could further […]
4 min read
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  1. Data & Insights
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  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
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  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
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