BlueApron

  1. Media & Marketing

An Insider’s View of Retail Venture Capital with XRC Labs’ Al Sambar

With the penultimate episode of Season 5 we pause briefly to celebrate reaching our 100th episode milestone, before taking an insider’s view of the dynamic world of retail tech and consumer investing with Al Sambar, a deeply experienced industry executive who now serves as a General Partner at XRC Labs. We get a fast-paced primer […]
2 min read
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  1. Channel: MealKit

Blue Apron Slams Into Reality, Cuts 10% of Corporate Staff

The pandemic provided a lifeline for meal kit delivery businesses.  But one turn of events is yet another indication of how some businesses propelled by Covid-19 have slammed into new realities. The Daily Meal reports that Blue Aron, which was in trouble before the pandemic but found that its fortunes improved when the world went […]
< 1 min read
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  1. Channel: Ecommerce & Digital

Blue Apron Is Now Available in the U.S. Amazon Store Without a Subscription

NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) is now offering meal kits without a subscription in the U.S. Amazon store. This is a continued expansion of the company’s third-party channel strategy to increase exposure to a wider pool of potential customers outside of its ecosystem. “Our customers regularly tell us how much they love our meals. […]
< 1 min read
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  1. Channel: MealKit

Blue Apron Heat-N-Eat Fresh Food is Better than Drive-Thru Food

  Listening to consumers helps companies evolve.  The customer is dynamic not static and Blue Apron is doing all of the right things as it too continues to evolve its menu options and business model according to Steven Johnson, Grocerant Guru® at Tacoma, WA base Foodservice Solutions®. Did you know that Blue Apron is rolling […]
3 min read
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  1. Corporate Finance

Giant Food Brings Back Produce Boxes as Grocers Tap Subscription Models

As grocers seek to build ongoing relationships with their customers, driving loyalty in the face of stiff competition, many are turning to subscription models to keep shoppers coming back. Ahold Delhaize subsidiary Giant Food, for one, which operates 164 supermarkets in the DMV area, announced last week (June 30) the return of its summer Local […]
2 min read
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  1. Shopper & Customer

Subscription Commerce Snapshot: Discounts are Out, Content and Community Are In

“Subscription commerce” was all the rage as companies like Stitch Fix and Blue Apron were riding their rocket ships to unicorn status. But lately it seems that achieving retail prominence can be tougher than boosting financial valuations: Stitch Fix is trying to recover after announcing layoffs and weak revenue guidance, while Blue Apron is selling […]
4 min read
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  1. Channel: MealKit

At Walmart and Blue Apron Meals Matter

  Looking to refocus its grocery department with one eye on today’s consumer and the other eye on tomorrow’s consumers Walmart is seeking incremental customer relevance with a new partnership with Blue Apron focusing on grocerant niche meals and meal components according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In a […]
2 min read
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  1. Department: Food

Walmart adds Blue Apron meal kits

Blue Apron is now being offered for sale on Walmart.com. Consumers can purchase a selection of meal kits without a subscription. Blue Apron is the only meal-kit provider on the Walmart Marketplace platform. “Through our work with Walmart.com Marketplace, we will be able to scale our e-commerce presence and introduce restaurant-quality meals without a subscription […]
< 1 min read
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  1. Department: Food

Marc Lore’s Food Delivery Startup Expands, Is Valued At $3.5 Billion

The Wall Street Journal this morning reports that Wonder Group, a food delivery startup led by Marc Lore, has just completed a new $350 million funding round that values the company at about $3.5 billion at a time when it is planning its expansion beyond the cluster of New Jersey suburbs – totaling 132,000 households […]
3 min read
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  1. Department: Food

Walmart.com To Offer Blue Apron Meal Kits Without Subscriptions

Meal kit company Blue Apron announced that Walmart.com will begin offering a selection of its products without a subscription, “from classic menu items to family favorite recipes.” making it “the first and only meal-kit provider on the Walmart Marketplace platform, which serves millions of monthly active shoppers.” According to the announcement, Blue Apron “is expanding […]
< 1 min read
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  1. Channel: Mass

Blue Apron Debuts Non-Subscription Offering on Walmart Marketplace

Subscription meal kit service Blue Apron is ditching the “subscription” for a new offering on Walmart’s third-party marketplace, giving Walmart customers access to a selection of on-demand meal kits with no recurring payments required. Blue Apron is now offering four meal kits that can serve up to 12 people and a selection of already prepared […]
2 min read
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  1. Channel: Ecommerce & Digital

Today in the Connected Economy: Blue Apron Teams With Walmart Marketplace

Today in the connected economy, meal kit service Blue Apron seeks to diversify its offerings with a partnership with Walmart Marketplace. Plus, Amazon debuts a program to help drivers open their own delivery services, and grocery giant Kroger launches a digital delivery market. Blue Apron Launches Walmart eCommerce Offering as Meal Kits Diversify Meal kit […]
2 min read
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  1. Department: Food

Blue Apron meal kits are now on Walmart.com

Dive Brief: Blue Apron meal kits are now available on Walmart.com without a subscription, according to a news release from the companies. The four bundled selections, which range in price from $90 to $140 and are fulfilled by Blue Apron, are the first meal kits to be offered on the Walmart Marketplace platform. Blue Apron said it […]
2 min read
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  1. Department & Category

Blue Apron meal kits launch on Walmart.com

NEW YORK — Blue Apron on Wednesday began offering a selection of its meal kits on Walmart.com, allowing consumers to try the kits without a subscription. The company says it is the first and only meal-kit provider on the Walmart Marketplace platform, which serves millions of monthly active shoppers. “Through our work with Walmart.com Marketplace, […]
2 min read
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  1. Channel: Mass

Blue Apron Unlocks Access to New Customers with Meal Kits on Walmart.com

NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) is launching a new offering on Walmart.com. Starting today, consumers can purchase a selection of meal kits without a subscription, from classic menu items to family favorite recipes. Blue Apron is the first and only meal-kit provider on the Walmart Marketplace platform, which serves millions of monthly active shoppers. […]
4 min read
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  1. Partnerships & Alt Profit

Blue Apron Adds Two New Wellness360 Partners

NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) is strengthening its ecosystem of best-in-class partners as part of its Wellness360 initiatives. The company is adding two new strategic partnerships with Blue Cross Blue Shield and Planet Fitness, and renewing its program with Calm. The expansion of Blue Apron’s partnership ecosystem is a key component of its growth […]
< 1 min read
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  1. Channel: MealKit

Blue Apron to Host Investor Day on May 10, 2022

NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) announced today that it will host its inaugural investor day on May 10, 2022, beginning at 9:30am ET, at the company’s fulfillment center in Linden, New Jersey. Members of Blue Apron’s management team plan to discuss the company’s mid-to-long term strategic plans and outlook, operations, marketing, technology, sustainability and […]
< 1 min read
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Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023

In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
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Retail Traffic Trends #112: Consumer Habits 2023

While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
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