Marketing: Shopper

  1. Channel: Mass

Your Views:  Why The Content Guy Is Going To Hell

I’m conflicted about continuing this conversation, mostly because I do not want to go down a rabbit hole from which there is no escape, and I do not want to take MNB in a direction that undermines its purpose. But, this started as a business story, and so I’m going to take the risk. Last […]
4 min read
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  1. Department & Category

All Food Retailers Need to Remember Earth Day is More than just One Day a Year

  Time and time again restaurants, convenience stores, service delis, and all fresh food retailers need to remember that consumers continue to have a growing top-of-mind awareness of all things sustainable.  Within the grocerant niche the ‘halo’ of better-for-you is a driving factor in the path to purchase according to Steven Johnson Grocerant Guru® at […]
2 min read
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  1. Data & Insights

 Why AMC’s instructional queries are not enough

(An example of an instructional query in AMC) How do instructional queries fall short?  Let’s take an example: path to purchase.  AMC’s instructional query for path to purchase automatically removes duplicate views of the same ad format. Let’s say a customer viewed a Sponsored Products ad, then another Sponsored Products ad, and then a Sponsored […]
4 min read
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  1. Technology & Innovation

Your Views:  “Quiet Isn’t Always Peace”

Yesterday we took note of a Wall Street Journal report that Target plans to remove some of the items it brought in to help customers celebrate Pride Month, and will move remaining displays to less visible parts of its stores, as it reacts to a backlash that caused some of its employees to feel unsafe.  […]
8 min read
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  1. Technology & Innovation

Retail Media Update: Kroger to Add Screens at 500 Stores, Walmart Names New Tech Partners and Save Mart Joins the Mix

The growth of retail media shows no sign of slowing, as established players announce new expansions and new retailers, most recently Save Mart, enter the mix. In the latest developments, Kroger is looking beyond its websites with plans to expand in-store advertising opportunities, and Walmart is teaming up with more tech partners to help brands […]
3 min read
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  1. Corporate Strategy

Retail TouchPoints Reveals Latest 40 Under 40 Award Winners

Retail TouchPoints and Design:Retail have unveiled the 2023 winners of the annual 40 Under 40 Awards, representing a dynamic and diverse class of executives who have contributed to industry progress.   The 40 Under 40 Awards have evolved to spotlight the personal and professional accomplishments of executives across the retail industry — from store design to CX […]
3 min read
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  1. Channel: Grocery

CSPI Tells FTC It Opposes Kroger-Albertsons Deal

The Center for Science in the Public Interest (CSPI) has filed its objections to the proposed $24.6 billion acquisition of Albertsons by Kroger, saying that it “would dramatically decrease competition within an already consolidated food retail market, which would result in fewer grocery stores and higher food prices, negatively impacting food and nutrition security for […]
2 min read
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  1. Channel: Delivery

Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart’s Carrot Ads platform to launch its own retail media network. Sprouts Expands Instacart Partnership to Include Retail Media Offerings Sprouts Farmers Market has launched […]
4 min read
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  1. Media & Marketing

Do you know how to create Menu Magic

  Just what is menu magic?  Simply put the balance of consumer valued menu items and the intersection of how much time, talent, and treasure it takes to put the meal on the plate according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In case you did not know, King-Casey is a […]
4 min read
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  1. Shopper & Customer

Customer Reviews: Why They’re Important & How to Get More

For many shoppers, online reviews are crucial when making purchasing decisions. Whether it’s restaurants, big chains, local businesses or anything in between, shoppers turn to ratings and the testimony of other customers to lead them in the right direction. Some customers ask their friends and family directly for recommendations, but others often turn to Yelp, […]
8 min read
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  1. Corporate Strategy

JCPenney Names New Chief Customer Officer

JCPenney has named Katie Mullen, who previously served as the retailer’s Chief Digital Officer (CDO), as its new Chief Customer Officer. She will continue to oversee ecommerce strategy and omnichannel development, with an added emphasis on customer marketing, engagement, analytics and more. Katie Mullen Mullen, who joined JCPenney from Neiman Marcus in January 2022, will […]
2 min read
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  1. Technology & Innovation

How Tractor Supply Uses Technology to Engage and Empower Associates

As retailers consider investing in in-store technology, their goals typically fall into two categories: efficiency and engagement. Some retailers may want to focus on making employees’ lives easier while others may want to prioritize high-touch service to shoppers. How can retailers determine which model makes the most sense? Is it possible to prioritize both goals […]
< 1 min read
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  1. Retailer Media

Home Depot Promotes Insider to New Retail Media and Monetization Post

The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible for providing improved supplier experiences while driving new sources of ad revenue, profitability and sales. Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned […]
< 1 min read
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  1. Retailer Media

Home Depot Promotes Insider to New Retail Media and Monetization Post

The Home Depot has named Melanie Babcock to the new position of VP, Retail Media+ and Monetization, responsible for providing improved supplier experiences while driving new sources of ad revenue, profitability and sales. Launched in 2019, the Retail Media+ organization offers suppliers managed service and self-service media buying opportunities on both physical and digital retailer-owned […]
< 1 min read
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  1. Merchandising

Retail Assortment Strategies: What Are They & How Do They Work?

As a retailer, getting shoppers into your store is the first big hurdle, but then comes an even more complex beast—getting them to make a purchase. One essential component of this is using the best retail assortment strategy for your store. For some retailers, simply offering a wide variety of items is the key, even […]
6 min read
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  1. Retailer Media

There’s More to Retail Media Than You Think

The digital ad industry loves to talk about retail media, and it should. It delivers for commerce platforms (i.e., retailers, marketplaces) and advertisers, while ticking all the right boxes in terms of identity, attribution and privacy-safe signal. For commerce platforms, it’s high-margin revenue that can even be accretive to GMV and a positive user experience. […]
4 min read
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  1. Data & Insights

How Machine Learning Can Help With E-Commerce Attribution

Martech companies often throw around the terms artificial intelligence and machine learning, and marketers are left wondering how to sort through the hype and understand if and how these technologies help. This problem is especially pronounced in attribution, which is crucial to optimizing marketing campaigns but suffers from doubts about its very possibility. Claims that […]
4 min read
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  1. Shopper & Customer

5 Ways E-Commerce Experiences Must Evolve to Succeed Among Economic Uncertainty

The economic downturn is dramatically impacting consumer budgets, making shoppers think twice about their spending. This puts pressure on e-commerce merchants to adapt their online shopping experiences to maximize profitable conversions. Meeting this challenge requires a focus on five key areas: 1. Enhance e-commerce site search with dynamic ranking and merchandising. With every cent counting […]
3 min read
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  1. Retailer Media

The Value of Retail Media Networks

What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […]
4 min read
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  1. Shopper & Customer

What Shopper Research Tells Us About Consumers’ Desired Retail Experiences DSI

“A mindset shift needs to desperately happen in terms of looking at the buyer journey as one journey.” — Anne Stephenson, Partner, Explorer Research In the last few years, consumers have kept brands on their toes. Their behavior is constantly changing, and the shopper journey is now characterized by continuous zigging and zagging rather than […]
10 min read
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  1. Data & Insights

Does the Concept of the Sales Funnel Still Apply to Modern Retailers?

Looking around in 2023, we need to ask whether the concept of the funnel still applies in the digital age. Although it is a neat analogy or system to classify or organize the traditional buying process, we see that rather than a linear ‘funnel,’ buyers exist in a ‘cloud.’ People start to interact and engage […]
3 min read
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  1. Technology & Innovation

Featuring JYSK, M&S, and River Island: RTIH’s biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Marks and Spencer, AiFi, Mercaux, and Spreetail. 1. Russell Johnson departs Meta to take on Chief Data Scientist […]
4 min read
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  1. Media & Marketing

AiFi announces autonomous stores milestone: Presenting the week’s coolest retail technology plays

RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Żabka Polska, Ikea, Prada, River Island, Casper, Amazon, and M&S. AiFi and Żabka Polska Autonomous retail firm, AiFi, has hit an active stores milestone. In a LinkedIn post, the company said: “The launch of our […]
4 min read
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  1. Shopper & Customer

Retailers Are Finally Bringing Digital Shopping Into Physical Stores

During the early 2000s, while the retail industry was getting battered by e-commerce, grocery stores were seemingly safe. Twenty years — and a pandemic — later, much has changed; e-commerce and delivery services have transformed grocery retail. Today, when consumers visit a store, they enter with much higher expectations. A convenient and smooth, seamless shopping […]
3 min read
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  1. Retailer Media

Commerce Marketing in the Era of Retail Media with Tyson Foods’ Andrea McGovern Galo

The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world’s largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/Follow Tyson Foods online at: https://www.tysonfoods.com/ Andrea answers these questions: […]
2 min read
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  1. Shopper & Customer

Ten Values That Define A Luxury Brand

Perhaps there is no more contentious issue in the luxury market today than what makes a brand “real” luxury? The industry establishment frequently claims that this brand or that one simply doesn’t measure up to their inbred standard, thus negating it as a competitive threat. But all that is changing, as the very definition of […]
6 min read
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  1. Shopper & Customer

Retailers Learn Hard Lessons From the Ghosts of Websites Past

We’re all familiar with Charles Dickens’ “A Christmas Carol,” where counting-house manager Ebenezer Scrooge is visited by the Ghosts of Christmas Past, Present and Future. What might those ghosts have looked like if Scrooge had been responsible for managing an e-commerce website? New data from Pack’s inaugural E-Commerce Trends Report, a survey of more than […]
3 min read
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  1. Channel: Ecommerce & Digital

Three Use Cases for Amazon Marketing Cloud

It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today.  What […]
4 min read
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Editor’s Choice

  1. Channel: Mass
  2. Channel: Grocery - Natural
  3. Channel: Mass
  4. Channel: Specialty & Other
  5. Department & Category
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Corporate Strategy
  9. Media & Marketing
  10. Shopper & Customer
  11. Trends & External Forces
  12. Merchandising
  13. Stores & Formats

Target Leapfrogs Walmart For Upscale Grocery Approach

Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […]
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  1. Department: Beverage
  2. CPG: Adult Beverage
  3. CPG: Beverage
  4. CPG: Food
  5. CPG: Food & Bev
  6. CPG: HBC
  7. Channel: Ecommerce & Digital
  8. Channel: Restaurants
  9. Department & Category
  10. Department: Adult Beverage
  11. Department: Beverage
  12. Department: Food
  13. Department: HBC
  14. Department: Nonfood
  15. Corporate Strategy
  16. Corporate Finance
  17. Corporate Purpose
  18. ESG
  19. Media & Marketing
  20. Agencies & Vendors
  21. Data & Insights
  22. Shopper & Customer
  23. Technology & Innovation
  24. Trends & External Forces
  25. Merchandising
  26. Operations & Supply Chain

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Acquisitions, Divestitures & Mergers
  4. Media & Marketing
  5. Retailer Media
  6. Shopper & Customer
  7. Trends & External Forces
  8. Owned Brands (Private Label)

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
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  1. Channel: Grocery
  2. Trends & External Forces
  3. Stores & Formats

H-E-B expands its discount format

Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […]
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  1. Retailer Media
  2. ESG
  3. Media & Marketing
  4. Retailer Media
  5. Shopper & Customer
  6. Operations & Supply Chain

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
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