Marketing: Shopper

  1. Retailer Media
At their very core, brick-and-mortar stores are meant to be the physical manifestation of a brand — a distillation of its promise and the experience it aims to create for shoppers and associates alike. Now, as new marketing and advertising formats venture further into the store, store teams must work more thoughtfully to ensure these […]
  1. Shopper & Customer
“Loyalty is huge and can drive an enormous amount of growth for a brand.” — Andrea Leigh, Founder and CEO, Allume Group Stanley Cup. Barbie. Apple. What do all these brands have in common? Fiercely loyal customers. These companies breathe rarefied air. Achieving customer loyalty is the Holy Grail, but it is still elusive for […]
  1. Retail Operations
“Coming with that vision of ‘We’re global, we’re telling you what to do and we know best,’ does not work.” — Diana Macia, Director of Global Omnicommerce Capabilities, Kellanova Building a truly omnichannel organization requires establishing a strategic vision, cultivating buy-in, breaking silos, and fostering collaboration. In the best of circumstances, accomplishing all these things […]
  1. Retailer Media
The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on […]
  1. Shopper & Customer
As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Payments technology is central to the shopping experience. Innovations like biometrics and tap-to-pay have transformed how, when and […]
  1. Data & Insights
As the path to purchase evolves, “adaptive retail” is the latest term that’s set to take hold of marketers’ lexicons. But what exactly does this term mean? In short, “adaptive retail,” or adaptive retail strategies, refers to tailored shopping experiences that focus on giving shoppers exactly what they want through convenience, personalization and seamless shopping […]
  1. Retailer Media
The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars UnitedSM Commerce. Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the […]
  1. Media & Marketing
By Darren Cremins, Senior Sales Director – Retail Media and Connected Store, UK and Ireland, Scala The evolution of retail marketing has taken on many forms, but one of the most dynamic developments is the rise of in-store retail media. Some might see it as a glorified version of digital out of home (DOOH) advertising […]
  1. Technology & Innovation
The CPGGUYS are joined in this episode by Gabriel Dillon,  bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world’s largest composable content ecosystem. Before this, he led partnerships at […]
  1. Media & Marketing
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online. An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered. This episode is […]
  1. Channel: Delivery
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup […]
  1. Data & Insights
“You have to look a little bit deeper at those internal and external factors when you think about really driving effectiveness.” — Kathleen Harrington, Vice President of Digital Merchandising, Hasbro Content can make or break consumers’ digital experience, which is why more brands are now focused on improving content effectiveness and optimizing their content supply […]
  1. Retailer Media
Sri speaks with PVSB about his recent trip to Austin TX where he attended the 2024 Amazon unBoxed conference which showcases all of the new advertising capabilities being introduced by the world’s leading retail media platform. #fullfunnel #retailmedia #unBoxed2024 For the Cornell University Retail Media Strategy Program, click hereFor The path to purchase institute omni […]
  1. Media & Marketing
The CPGGUYS are joined in this episode by 3 leaders from NielsenIQ to discuss modern Marketing Effectiveness as today’s consumer is fragmented across channels, has traded to private label in many categories for opening price points and is omnichannelretail in nature. The consumer is picky in terms of choices and has a plethora of choices […]
  1. Retail Ecosystem
In this episode, the CPG Guys recap their recent trip to the 2024 Groceryshop conference. For The path to purchase institute omni shopper awards sponsorship : email [email protected] or click hereFor the Drug Store News issues summit HBC awards : email [email protected] or click hereFor the Cornell Retail Media Strategy Executive Education program, click here […]
  1. Media & Marketing
Orlando, FL — Statusphere, a leading micro-influencer marketing platform that automates the entire influencer marketing lifecycle, is today launching new features built to transform how brands discover and collaborate with TikTok Shop affiliates. TikTok Shop Collabs add-on, Statusphere’s proprietary one-click solution, enables brands to filter the platform’s community to target creators approved for TikTok Shop […]
  1. Channel: Mass
The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored […]
  1. Technology & Innovation
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Evri, Tesco, Dunelm, EE, OnBuy, Save A Lot, Domino’s, M&S, Sodexo, Instacart, Walmart, and Dorel Home. Waitrose and Just Eat In the coming weeks, millions of Just Eat Takeaway.com customers will be able to order […]
  1. Technology & Innovation
The CPGGUYS are joined in this episode by Matt Tilley, the Vice President of Growth Marketing for RR Donnelley, a trusted global provider of marketing, packaging, print and supply chain solutions that elevate engagement across the complete customer journey. He works behind the scenes crafting marketing campaigns and on stages and screens presenting or conducting […]
  1. International
Albertsons Media Collective will integrate rewards app Fetch into its retail media network (RMN) offerings, using Fetch Points to incentivize consumers to try products, add more to shopping carts and maintain relationships with their favorite brands. The new service is designed to expand the Albertsons’ RMN service offerings to CPG brands seeking to drive retailer-specific […]
  1. Media & Marketing
The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has […]
  1. Technology & Innovation
The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them […]
  1. Data & Insights
The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world. This episode is sponsored by Epsilon. Find […]
  1. Channel: Grocery - Natural
  Consumers are focusing in on two powerful forces that are reshaping the food industry: climate sustainability and product pricing. Restaurants, convenience stores, and grocery stores are keenly aware of these shifts as they adapt to meet the purchasing preferences of the largest and most socially conscious generations—Gen Z and Millennials according to Steven Johnson […]
  1. Media & Marketing
The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey’s and personalization. This episode is sponsored by ROKT. Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/ Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find Stephen Rivera […]
  1. Retailer Media
The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.  Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en Here’s what we asked her : 1. […]
  1. Retail Operations
The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what’s needed for today’s media mastery including winning and […]
  1. Shopper & Customer
Retail industry trends are moving faster than viral skincare on TikTok Shop. With more ways to shop than ever before, retailers need to find new methods to deliver against consumers’ ever-changing expectations. Brands need the latest in consumer trends to know what their audience are buying right now, and what the major shopping trends to […]
  1. Retailer Media
As the retail media boom continues, the relationship between the retailer and the brands they carry is going through a significant transformation. While brands have always had to strategize, plan, negotiate and spend with retailers to get their products distributed across stores to reach new and existing customers, their commitments are evolving once again. With […]
  1. Retailer Media
“If manufacturers don’t have that shopping list of what it is that they want in return for their investment, they’re effectively giving money [away for] free.” — Gregor Murray, Vice President of Strategy, Digital Commerce Global The retail media business is booming, with ad spend in the category expected to grow to nearly $130 billion […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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