Marketing: Shopper

  1. Department: Nonfood
To increase ecommerce revenue, brands and retailers need to engage online shoppers and convert them into buyers. But when consumers cannot quickly find the products they’re looking for or easily get answers to their questions, they are more likely to abandon the ecommerce site altogether. With iAdvize Copilot, iAdvize’s generative AI-powered chatbot, more than 100 […]
  1. Shopper & Customer
“Consumers are really very demanding. In an environment where one business can do it, they expect all other businesses to do it.” — Hugh Fletcher, Global Marketing Director and Thought Leadership Lead, Wunderman Thompson Commerce & Technology Consumer behavior is constantly changing, which means brands need to deeply understand their customers to win on the […]
  1. Shopper & Customer
Getting promotional material about your brand located in a different category in a store is, for many shopper marketers, a highly sought-after prize. It is also notoriously difficult to achieve. So, when The Institute of Promotional Marketing posted this example of cross-category in-store signage, it attracted a lot of attention and a lot of well-deserved […]
  1. Shopper & Customer
Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
  1. Technology & Innovation
We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
  1. Retailer Media
Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot’s retail media journey, highlighting the company’s unique approach, which […]
  1. Retailer Media
“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
  1. Channel: Grocery
Since launching its retail media network, RedMedia, in September 2023, Hy-Vee has been focused on building out its media offerings and capabilities. Now, to support this long-term growth vision, the grocery retailer has hired a new EVP and Chief Marketing Officer (CMO), who also will act as President of RedMedia.  Jessica Hendrix will begin her tenure […]
  1. Channel: Grocery
WEST DES MOINES, IOWA — Hy-Vee, Inc. announced the hiring of Jessica Hendrix to oversee the regional grocery chain’s marketing and retail media network. Hendrix is joining Hy-Vee as executive vice president, chief marketing officer, and president of Hy-Vee’s retail media network, RedMedia, beginning on April 16. She will oversee Hy-Vee’s marketing efforts and serve […]
  1. Shopper & Customer
  Insights of consumers are a tool that every marketing team can benefit from. In the case of Progressive Grocer, they go directly to shoppers to explore not only what they’re buying in supermarkets, but also why they’re making certain decisions.  In a great article by Jenny McTaggart the insights are easy to absorb. Steven […]
  1. Shopper & Customer
Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In […]
  1. Channel: Grocery - Natural
  While the acquisition of Whole Foods by Amazon in 2017 brought potential benefits, there have also been criticisms of Amazon’s approach, including our own Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. Here are 8 points often mentioned: 1.       Branding: Buying Whole Food aka ‘Whole Paycheck’ Amazon missed an opportunity to reposition […]
  1. Retail Ecosystem
The CPG Guys welcome Cyndi Loza, Managing Editor – Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/Follow Stride consumer partners online at:  https://p2pi.com/ Here’s what we […]
  1. Retailer Media
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub […]
  1. Shopper & Customer
Whether or not New Year resolutions are your thing, I think it’s fair to say everyone would like their year ahead to be more profitable. How they aim to accomplish that may vary, but the simple goal of making more profit when operating your business rarely – if ever – escapes a professional’s wish list […]
  1. Data & Insights
The retail industry, continuously adapting to new technologies and evolving consumer habits, is, once again, at the crossroads of transformation. New technologies, especially the integration of artificial intelligence, are central to this moment, compelling retailers to adjust to changing shopping behaviors and to enhance their customer experiences to create value for customers, which drives loyalty. […]
  1. Shopper & Customer
  Is your brands messaging an invitation or a locked door? If you are looking for ways to build your brand, expand your customer base Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks you should read a recent article by Angela Hanson who provides insights on how you might over look one […]
  1. Data & Insights
The Digital Shelf Institute (DSI) is committed to igniting your passion for what’s possible in the world of digital commerce. With our prolific podcast series, extensive research, and forward-thinking thought leadership from digital leaders, you’ll get the answers to your burning commerce questions. As we close out 2023, here are the DSI’s top 10 content […]
  1. Shopper & Customer
The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […]
  1. Shopper & Customer
In this new blog series, Mintel reviews the latest retailer marketing and innovations, including new store openings, online developments, new concept or category launches. For this month’s highlight, our retail experts weigh in on three exciting developments in UK supermarkets. Tesco teams up with March Muses in new partnership This is a really positive move […]
  1. CPG: Food
“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
  1. Shopper & Customer
I recently conducted a poll on LinkedIn asking how best to organize products on a shelf. The results were interesting, with the vast majority of respondents suggesting that the merchandising layout should follow the shopper decision tree. And at one level, that makes sense. But there are some significant issues with this approach. Shopper Decision […]
  1. Shopper & Customer
“To be on someone’s phone is a great privilege, and brands have had varying success at using that privilege for good. — Megan Trinidad, Vice President (VP) and Executive Creative Director, R/GA By now, we’re all accustomed to texting back and forth with family and friends, but when a brand drops into the chat, it […]
  1. Department: Beverage
One of the mythical holy grails of marketing is to be able to deliver the right message to the right person at the right time.  Easier said than done. Despite all the focus on customer journeys, we’re still operating in the dark on what customers are actually looking for, much of the time.   Even […]
  1. Shopper & Customer
In 2005, A.G. Lafley, CEO of the world’s largest advertiser, Procter & Gamble, introduced the concept of “moments of truth” to the marketing world.  As he wrote in the P&G Annual Report that year: “The best brands consistently win two moments of truth. The first moment occurs at the store shelf, when a consumer decides […]
  1. Shopper & Customer
Retail is arguably changing faster than ever before. Every market I visit is changing in many ways, and while each country is different, there are a number of unifying trends that are hitting almost everywhere. Yes, the balance between the trends might vary, but each of these is hitting pretty much everywhere to some degree. […]
  1. Data & Insights
April marked 50 years since the first mobile phone call. Since then, mobile devices have matured to become the remote control for our lives, our primary point of digital interaction. Most desktop activity has moved to mobile, providing consumers the ability to instantaneously search the web, shop for goods and services, track online orders, find […]
  1. Retail Operations
“RGM [revenue growth management] teams have become really essential drivers [of profitability] … they started off as analytic and consultative support, and I think we’re seeing now leaders really moving them forward into a real seat at the table.” — Peter Leech, Managing Director of Retail and Omnichannel Commerce, The Partnering Group (TPG) Brands are […]
  1. Retailer Media
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
  1. Retailer Media
The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
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Editor’s Choice

  1. Technology & Innovation
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Retail Operations
  15. Operations & Supply Chain
TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
  3. Shopper & Customer
  4. Trends & External Forces
Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
  2. Department: Consumer Durables
  3. Department: HBC
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Shopper & Customer
  8. Merchandising
  9. Operations & Supply Chain
MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Home Improvement
  5. Department & Category
  6. Department: Food
  7. Department: Nonfood
  8. Corporate Strategy
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Merchandising
Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at petco.com for […]
  1. Department: Food
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Department & Category
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Trends & External Forces
  10. Associates & Employees
  11. Holiday & Events
  12. Merchandising
  13. Operations & Supply Chain
  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]

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