Marketing: Shopper

  1. Media & Marketing

Streaming TV Media – CTV’s Latest with Roku’s Jake Piasecki

The CPGGUYS are joined in this episode by Jake Piasecki from none other than streaming TV and content leader Roku. The Roku team will be on the ground at Groceryshop in Las Vegas October 7th-9th to answer all your streaming TV questions. Drop Jake a note directly on LinkedIn to get in touch. Roku has […]
2 min read
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  1. Technology & Innovation

It’s all Content Experiences with Jonathan Phillips from Contentful

The CPGGUYS are joined in this episode by Jonathan Phillips (or JP), Senior Manager of Solution Engineering at Contentful. a company on the mission of ‘content : from anywhere to everywhere and to rapidly build experiences customers crave.’ Simply put, content is now a hot hot topic. This is episode 2, episode 1 with them […]
2 min read
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  1. Data & Insights

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world. This episode is sponsored by Epsilon. Find […]
2 min read
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  1. Channel: Grocery - Natural

Food Product Pricing and Climate Sustainability at Restaurants, Convenience Stores, and Grocery Stores

  Consumers are focusing in on two powerful forces that are reshaping the food industry: climate sustainability and product pricing. Restaurants, convenience stores, and grocery stores are keenly aware of these shifts as they adapt to meet the purchasing preferences of the largest and most socially conscious generations—Gen Z and Millennials according to Steven Johnson […]
5 min read
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  1. Media & Marketing

The Transaction Moment with ADUSA’s Bobby Watts and Rokt’s Stephen Rivera

The CPGGUYS are joined in this episode by Bobby Watts, SVP AD Media of ADUSA and Stephen Rivera from ROKT. The discussion is all about user experience, path to purchase journey’s and personalization. This episode is sponsored by ROKT. Find Bobby Watts on Linkedin at: https://www.linkedin.com/in/bobby-watts-48571b74/ Find ADUSA on Linkedin at: https://www.linkedin.com/company/ahold-delhaize-usa/ Find Stephen Rivera […]
2 min read
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  1. Retailer Media

Winning Strategies in Retail Media Performance Marketing with Glanbia’s Jamie Williams

The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.  Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en Here’s what we asked her : 1. […]
2 min read
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  1. Retail Operations

Omnichannel Mastery with Kettle & Fire’s Niccolo Gloazzo

The CPGGUYS are joined in this episode by Niccolo Gloazzo from Kettle & Fire who represents one the fastest growing bone broths in the category. We met Niccolo at shoptalk Barcelona out in Spain and a casual conversation led to a podcast on omnichannel leadership and what’s needed for today’s media mastery including winning and […]
2 min read
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  1. Shopper & Customer

10 retail trends in 2024: Charting the future of retail

Retail industry trends are moving faster than viral skincare on TikTok Shop. With more ways to shop than ever before, retailers need to find new methods to deliver against consumers’ ever-changing expectations. Brands need the latest in consumer trends to know what their audience are buying right now, and what the major shopping trends to […]
9 min read
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  1. Retailer Media

Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers

As the retail media boom continues, the relationship between the retailer and the brands they carry is going through a significant transformation. While brands have always had to strategize, plan, negotiate and spend with retailers to get their products distributed across stores to reach new and existing customers, their commitments are evolving once again. With […]
3 min read
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  1. Retailer Media

Why Accurate Retail Media Measurement Is Now Non-Negotiable | DSI

“If manufacturers don’t have that shopping list of what it is that they want in return for their investment, they’re effectively giving money [away for] free.” — Gregor Murray, Vice President of Strategy, Digital Commerce Global The retail media business is booming, with ad spend in the category expected to grow to nearly $130 billion […]
10 min read
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  1. CPG: HBC

Customer Journeys to Nowhere

Earlier this year an editorial in the New York Times wondered:  “When did everything become a ‘journey’? Changing our hair, getting divorced, taking spa vacations — they’re not just things we do; they’re ‘journeys.’” And of course, to marketers, there’s the “customer journey.” The customer journey is a handy metaphor to help us consider all […]
3 min read
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  1. Media & Marketing

New innovative online payment methods to consider right now

Technology today has advanced more than the average person can imagine. It has evolved virtually all aspects of human living, and the financial institution has been one of the most beneficial. The financial system today has seen improved payment methods introduced to the end user, unlike the previous ones that were easily prone to frauds. […]
4 min read
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  1. Shopper & Customer

The Age Of Post-Funnel Marketing

For the last 50 years CPG and retail brand building has been focused on chasing awareness. The theory is that top-of-funnel recognition will lead to consideration, and if the brand is persuasive while spiraling further down the funnel, a consumer purchase will occur. Leave it to the impact of evolving culture and the presence of […]
4 min read
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  1. Data & Insights

How Brands Can Break Down Data Silos and Drive Incremental Sales | DSI

“Understanding — when you put money into a tactic — what the holistic impact is on sales that are incremental for your company is pretty essential to understanding if you should pay money for it or not, or cut it out of your strategy.”  — Meghan Corroon, CEO, ClerData Brands must become more data-driven if […]
9 min read
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  1. Data & Insights

Real-World AI Examples Transforming Ecommerce | DSI

“It’s like any new technology. It’s new. It’s scary. It’s exciting. There are a lot of different perspectives on it [AI], but it’s here and there are great opportunities with it. It’s just a matter of figuring out how best to use it.”  — Pam Perino, Digital Content Operations and Development Manager, Ghirardelli Artificial intelligence […]
12 min read
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  1. Shopper & Customer

Stepping into Back-to-School: 2024 Expectations for the Footwear Industry

Although some U.S. districts have only just recently closed their doors on the 2023/2024 school year, July is underway, which means back-to-school is just around the corner for many students. For the footwear market, the 2024 back-to-school season will contain a level of familiarity from last year, but also some new important caveats. Here are […]
3 min read
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  1. Data & Insights

How-To Brand Tactics for Better Retail Media Marketing | DSI

“It’s so important for retailers listening [to this podcast] to make sure they are hearing their brands and listening to the way that brands want to invest. It’s not enough to just say and put out that you have a [retail media] offering, and to do that in isolation and not compare it to how […]
8 min read
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  1. Data & Insights

Retail Media’s Next Wave: Data Portability

Brands are under more pressure than ever to prove that their advertising investments are leading to meaningful ROI. To do that effectively, they are seeking out offerings that focus their dollars on known purchasers to eliminate wasted ad impressions. The solution? Retail media. Retail media lets brands identify consumers that are in market for specific […]
5 min read
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  1. Shopper & Customer

Top Takeaways From the 2024 Cannes Lions International Festival of Creativity DSI

Lauren Livak Gilbert is a recognized ecommerce leader in digital and content strategy, renowned for her role leading the Digital Shelf Institute (DSI), where she connects more than 8,000 industry leaders, shapes industry standards, and hosts the “Unpacking the Digital Shelf” podcast. At Salsify, she worked with over 100 strategic customers helping them develop an […]
7 min read
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  1. Shopper & Customer

Grocery Stores Battling for a Larger Share of Stomach within the Grocerant Niche

  The grocerant niche, is a fusion of grocery store, restaurant, and convenience fresh prepared food meal and meal components has been evolving rapidly, driven by consumer demand for convenience, quality, and variety, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Today consumers’ lifestyles continue to evolve and change, particularly post-pandemic, […]
4 min read
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  1. Data & Insights

Unlocking the Power of Retail Collaboration To Navigate Turbulent Times DSI

“Collaboration is more of a framework for how to go to market. It’s less about what to do in all the chaos.”                                  — Kenji Gjovig, Managing Director, Bayfield Consulting  Brands and retailers operate nearly every day in a highly […]
9 min read
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  1. Retailer Media

New CVS Self-Serve Retail Media Offering Aims to Help Brands ‘Move at the Speed of Commerce’

CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. While managed services will still be available to CVS’ advertisers, the new self-service option aims to expand the access and transparency of CMX by offering brands more autonomy and control […]
2 min read
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  1. Data & Insights

Walmart Debuts Self-Service Module for Delivering Digital Shopper Insights

Walmart Data Ventures has introduced Digital Landscapes, a self-service module designed to reveal insights into the digital behaviors of Walmart shoppers online — particularly those behaviors that precede the consumer’s point of decision. With the new tool, suppliers can glean insights including: Where shoppers start their journey to find products; When they find a supplier’s […]
< 1 min read
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  1. Data & Insights

How To Boost Campaign Performance and Profitability With Amazon Marketing Cloud DSI

“It’s super valuable because a lot of it is net new data that helps us make tactical decisions that can improve our performance today.” — Ross Walker, Retailer Marketplaces Paid Media Team Lead, Acadia Amazon is a fiercely competitive marketplace for brands. In 2023 alone, Capital One Shopping Research reports that Amazon had more than […]
11 min read
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  1. Media & Marketing

Omnichannel retail with Media, ads + commerce’s Andrew Lipsman

The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of  media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets. Follow Andrew Lipsman on […]
2 min read
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  1. Department: Nonfood

#RICE24 Solution Spotlight: iAdvize Copilot’s AI-Powered Chatbots Tackle Ecommerce Abandonment

To increase ecommerce revenue, brands and retailers need to engage online shoppers and convert them into buyers. But when consumers cannot quickly find the products they’re looking for or easily get answers to their questions, they are more likely to abandon the ecommerce site altogether. With iAdvize Copilot, iAdvize’s generative AI-powered chatbot, more than 100 […]
2 min read
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  1. Shopper & Customer

What Brands Need To Know About the Future of Shopping DSI

“Consumers are really very demanding. In an environment where one business can do it, they expect all other businesses to do it.” — Hugh Fletcher, Global Marketing Director and Thought Leadership Lead, Wunderman Thompson Commerce & Technology Consumer behavior is constantly changing, which means brands need to deeply understand their customers to win on the […]
9 min read
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  1. Shopper & Customer

Cross Category In-store Signage – The holy grail of in-store signage?

Getting promotional material about your brand located in a different category in a store is, for many shopper marketers, a highly sought-after prize. It is also notoriously difficult to achieve. So, when The Institute of Promotional Marketing posted this example of cross-category in-store signage, it attracted a lot of attention and a lot of well-deserved […]
7 min read
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  1. Shopper & Customer

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Technology & Innovation

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Media & Marketing
  2. Retail Ecosystem
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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  1. Shopper & Customer
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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