Marketing: Shopper

  1. Media & Marketing
The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer […]
  1. Shopper & Customer
According to a study done by Salesforce, 84 percent of consumers say that customer experience is just as important as a company’s products and services. In fact, customer experience is one of the biggest factors that retailers have to consider. Happy shoppers equal more sales, and more sales means more revenue. But what exactly do […]
  1. Channel: Delivery
New Instacart Pop-Ups Enable Brands to Inspire and Delight Consumers As They Shop for Life’s Moments As the fall football season kicks off, we’re excited to partner with Pepsi as one of the first brands to leverage Instacart Pop-Ups. Pop-Ups are a new way for people to shop for seasonally relevant use cases. Our new […]
  1. Shopper & Customer
Driving audience engagement is about encouraging interaction with your brand. Done well, it can foster brand loyalty and growth. But for audience engagement to work, it takes an unwavering focus on your target consumer.  This is where audience profiling comes into play. As the first step in any audience engagement strategy, audience profiling allows you […]
  1. Shopper & Customer
Rising consumer pessimism means retailers need to work harder this holiday season to keep shoppers merry. How do you balance the online and in-store retail shopping experience? How do you contend with a more complicated path to purchase? How do you keep customers satisfied and spending at the same time?  The simple answer is to […]
  1. Media & Marketing
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized […]
  1. Media & Marketing
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized […]
  1. Shopper & Customer
Campaign scoop No compromise. We all know that family vacations are not considered relaxing. Pepsi Zero is here for all who need a break after the family vacation. In their short, but witty commercial, you could see that a Pepsi can go a long way after you’ve compromised with your family during the vacation. 
  1. Shopper & Customer
The pandemic pulled forward a decade’s worth of digital innovation into a single year. As a result, retailers and brands scrambled to shift their customer experiences online and set up new capabilities to reflect a multichannel approach to sales that seeks to provide customers with a seamless shopping experience — online from a desktop or […]
  1. Data & Insights
A weekly podcast with the latest e-commerce news and events. Episode 293 is a recap of the weeks news, including major leadership changes. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Episode 293 previews Amazon no good, dirty, rotten, Q2. Including why Amazon’s […]
  1. Media & Marketing
Brick-and-mortar stores are on a tear. While e-commerce is leveling off at about 21 percent of core retail sales, retailers opened more than 4,200 new stores in the first five months of this year, Cushman & Wakefield reports. At this point, “2022 is on track to be the first year of net-positive store openings since 2016.”
  1. Shopper & Customer
Campaign scoop The power of branding. When a brand manages to remain top of mind for shoppers, then the magic happens. Heinz created a simple, yet powerful commercial. In this ad, the brand asked people from around the world to draw a ketchup bottle. Watch the video to see what they drew. 
  1. Shopper & Customer
Campaign scoop Thor’s Love for OldSpice. Playing Thor on stage is a hard job and without Old Spice, it seems almost impossible. In this commercial for Old Spice, Fake Thor confesses his love for its role and for lavender. As the commercial states: It takes thick skin to embody the God of Thunder, but that […]
  1. Retailer Media
Every one of the Top 10 retailers in the U.S. now has a retail media network (RMN), which should tell you something about where this trend is going (hint: toward ubiquity). It’s enough to make retailers without an RMN of their own scramble, particularly as companies like Amazon and Walmart report mind-boggling ad revenues — […]
  1. Media & Marketing
It’s great when everything comes together. Like when your 11-month-old can finally coordinate gross motor skills enough to balance. And then walk. Happy days! The Walmart x Roku integration is an excellent example of how long-standing digital principles can come together and then apply to innovations in emerging technologies. The partnership will open up a […]
  1. Shopper & Customer
  At the intersection of technology and consumers wallet you can find hand held digital marketing on smartphones in the hands of consumers.  There is a battle for those dollars and at the moment it looks as if restaurants are capitulating market share among consumers 18 to 2 years old aka Gen Z consumers. Regular […]
  1. Data & Insights
Technology has been woven into the fabric of our daily lives, with consumers banking, communicating and shopping online. However, the convenience of e-commerce can come at an expense. As consumers have moved deeper toward a digital-first world, questions and concerns about data privacy have grown exponentially. Under increasing pressure, Google recently announced that it will […]
  1. Retailer Media
Brands and retailers have a long history of working together, but the advent of retail media networks (RMNs) is changing the retailer-brand relationship in many ways, including how brands fund their investments in retail. The clear-cut lines between budgets are now blurred, with RMN benefits justifying funds from different areas across the brand organization. This […]
  1. Media & Marketing
  Consumers are dynamic not static.  In 2022 there is no doubt that food marketers that want to reach their primary and secondary target customers are forced to shift how and where they spend their marketing dollars in order to garner the best results according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice […]
  1. Media & Marketing
Campaign scoop Gold Lions. The Cannes Lions International Festival of Creativity took place just a few days ago and Ogilvy managed to receive 5 Cannes Gold Lions. One of those Gold Lions was awarded for a campaign with a simple, yet powerful message: the toxicity of social media. The campaign, Reverse Selfie, for Dove showed […]
  1. Shopper & Customer
Campaign scoop Music and food. What do brand activations and eggs 🥚 have in common? Apparently, a lot. Just Eggs wants to amp up its outreach at major summer events and festivals.  100,000 mini breakfast sandwiches are going to be offered at the Bonnaroo music festival near Nashville, Tenn. Nothing goes better with a Stevie […]
  1. Shopper & Customer
At MikMak, we believe in enabling consumers to choose where they want to shop, with a seamless path to purchase at any retailer they prefer. Our entire MikMak Commerce product, used every single day by hundreds of CPG brands all over the world, was built on the promise of this concept, in fact. That being […]
  1. Shopper & Customer
It’s customer marketing’s job to track and report on value to the business. You might not have received a lot of guidance from leadership on this, especially if your organization isn’t mature in its approach to postsale engagement. Begin by understanding what matters to the company.
  1. Trends & External Forces
Campaign scoop Grab them all! Increased interest in healthier food choices increased the consumption of plant-based foods. One brand, Peas of Heaven, decided to promote its plant-based products 🫒 in a funny and kind of quirky commercial. A man collecting plant-based sausages and hamburgers while floating on a harvested land. “Your favorite foods are now […]
  1. Shopper & Customer
Reaching your target consumers is a challenge. Shifting consumer behavioral patterns and new shopping channels have complicated how marketers and brands approach shoppers. And while e-commerce has taken a big bite out of in-store sales and partnered with the pandemic to fuel headlines about a “retail apocalypse,” shoppers still walk, in vast numbers, into physical […]
  1. Media & Marketing
Remember what it was like to go shopping at the mall? You’d walk into a brick-and-mortar store, select your items from the aisles and check out at the sales counter. Not anymore. Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce.  What is Social […]
  1. Media & Marketing
Jonathan Martinez Contributor Share on Twitter Jonathan Martinez is a former YouTuber, UC Berkeley alum and growth marketing nerd who’s helped scale Uber, Postmates, Chime and various startups. More posts by this contributor When and how to hire your startup’s first growth marketer Tackling touchpoints on your customer’s path to purchase Imagine being able to […]

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Editor’s Choice

  1. Channel: Club
  2. Corporate Strategy
  3. Owned Brands (Private Label)
CFO Richard Galanti says customers not trading down to private label Costco Wholesale has followed up one strong fiscal year with another. The Issaquah, Wash.-based warehouse club chain posted double-digit net and comparable sales growth for its fiscal 2022 fourth quarter and full year, while topping Wall Street’s consensus earnings-per-share forecast for both periods. Related: Costco […]
  1. Technology & Innovation
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Corporate Strategy
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Data & Insights
  9. International
  10. Shopper & Customer
  11. Start Ups
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats
RTIH rounds up the retail systems ventures whose funding rounds have been making headlines, including Swiftly, Ryft, Instant Commerce, and 1MRobotics. 1. Ryft Ryft, a PSD2 compliant payments system firm, has raised a seed round, led by SFC Capital. Additional investors include the ex-founder of Shutterstock and the founder of LoveFilm. This brings Ryft’s total […]
  1. Operations & Supply Chain
  2. Channel: Mass
  3. Corporate Strategy
  4. Media & Marketing
  5. Shopper & Customer
  6. Retail Operations
  7. Holiday & Events
  8. Merchandising
  9. Operations & Supply Chain
Axios reports that “Walmart+ members in some U.S. markets will be able to schedule to have returns picked up from their doorsteps starting the first week in October … ‘Return Pickup from Home’ is scheduled by app.” Walmart says that “members won’t need to provide a box or a label – simply hand off the […]

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