Marketing: Shopper

  1. Channel: Ecommerce & Digital
It seems like everyone is talking about Amazon Marketing Cloud lately. You might be wondering why there is so much excitement for AMC, and how you can actually use Amazon’s newest analytics tool to grow your business. Today, we’ll walk through three categories of use cases that advertisers like yourself can start implementing today.  What […]
  1. Media & Marketing
Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
  1. Shopper & Customer
Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come, […]
  1. Shopper & Customer
We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to brand loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem […]
  1. Shopper & Customer
“It’s not brick and mortar or ecommerce — it’s brick and mortar and ecommerce.” — Lauren Livak, Director of the Digital Shelf Institute Today, most brands’ products exist not just on the physical shelf but also the digital shelf. However, the main problem is that most companies haven’t found a way to seamlessly connect these […]
  1. Data & Insights
One of the single most important metrics a brand can measure is its share of search. After all, how can customers make purchases from you if they can’t find your online storefront or your products in a busy marketplace? Often, a shopper searching your brand name is an excellent leading indicator for sales volume. Your brand […]
  1. Shopper & Customer
While many point to the pandemic as the catalyst responsible for changing today’s retail customers, in reality, the “retail customer” has been evolving for some time. Over the past several decades, consumers’ lives have grown busier and more complex while also being offered more choices spanning retail and digital, and shoppers have come to expect […]
  1. Shopper & Customer
  Consumers are dynamic not static and you must evolve as fast as your consumers or your food retail company will lose customer relevance according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. If you are not focused at the intersection consumers, evolving food path to purchase, you are most likely missing […]
  1. Holiday & Events
Holiday commercials Macy is speechless. You know the moment when you give somebody you love a gift and hold your breath until they react? This is the essence of Macy’s Christmas commercial. A family is unwrapping gifts and when the mother thought they were done, her husband surprises her with the ultimate gift. We all […]
  1. Shopper & Customer
Today’s retailers are facing an urgent need to better understand customer behaviors. This holiday season, listening to what consumers want and need will be vital to predicting their purchasing decisions and ensuring your inventory is not under- or overstocked. However, many supply chain leaders are still relying on their instincts rather than the newest data. […]
  1. Holiday & Events
Christmas commercials Relaxed Christmas. Oh, the Christmas holiday! A few days off that are filled with overbuying, cooking, and time spent with friends and relatives. Sometimes, these activities can drive you nuts. Well, Lidl’s commercial depicts the “Cool Uncle” that has everything under control during the holiday season. Check out this “easy” commercial. 
  1. Trends & External Forces
2023 is just around the corner and we want to give you a head start. That’s why we’ve talked with top retail influencers about what to expect in 2023 when it comes to retail and shopper marketing. Carol Spieckerman, Jeff Sward, and Mike Anthony share actionable insights that will help you prepare your 2023 strategy. 
  1. Media & Marketing
The CPG Guys, PVSB and Sri are joined in this episode by Chris Hurley, Vice President of Channel & Shopper Marketing at Pernod Ricard, a convivial, responsible and successful global wine and spirits group and the #1 premium spirits organization in the world. The Group represents 240 premium brands available in more than 160 countries. […]
  1. Shopper & Customer
Audience segmentation helps you bring order to the chaos of modern consumerism.   With a clear understanding of your audiences and how they spend their time, you can provide the best customer experience, influence the path to purchase, and identify the best groups to target. And with marketing under more pressure than ever to tighten budgets […]
  1. Channel: Grocery
There are a growing number of retailers competing for their share of available advertising dollars, and a big player in retail media has just upped the ante. The recent Kroger-Albertsons merger announcement sent shock waves through the retail and consumer packaged goods (CPG) industries, with the move cornering approximately 19% of the U.S. grocery market. […]
  1. Shopper & Customer
Will the holiday season help to bring the sparkle back into our lives or will consumers have themselves a miserable little Christmas? Numerical data signals the latter. Research by KPMG shows that 85 percent of consumers are somewhat, moderately or extremely concerned about inflation ahead of the holidays. With increased costs and supply and demand […]
  1. Shopper & Customer
Ecommerce businesses are always looking for ways to boost visibility and generate high-volume sales. Unfortunately, the industry’s long-held “best practices” are holding them back. These practices create a frictionless commerce experience that is efficient but unoriginal, making one brand indistinguishable from the next. Shoppers’ expectations have evolved, and it’s time ecommerce practices do so as […]
  1. Data & Insights
With more consumers taking control and opting out of advertising they don’t want to see, brands need to know how to make sure their marketing strategy hits the mark, with the perfect mix of reach and relevance. Despite it being easier for brands to pre-test ideas before launching a full-blown ad campaign, this only tells […]
  1. Shopper & Customer
While shoppers might be strapped for cash given a 9.1% rise in consumer prices, it doesn’t mean they’re willing to give up a premium customer experience. Although product and pricing remain key to acquiring customers in the retail space, it’s the top-notch, memorable experience a brand delivers that makes them stay. Personalization along with convenience […]
  1. CPG: HBC
Our guests this week are Cara Keating, Chief Customer Officer, Frito Lay-North America and Chad Matthews, Chief Commercial Officer, Pepsico Beverages-North America.  In a fast-paced conversation recorded live at the National Association of Convenience Stores’ annual conference in Las Vegas. we dig into what makes Pepsico unique on both the food and beverage side before […]
  1. Shopper & Customer
Data will play an instrumental role for marketers this holiday season. With ongoing issues like excess inventory, supply chain bottlenecks, and the impact of rising prices on consumers, the 2022 holiday shopping season is requiring marketers to adjust to a challenging ecosystem to reach the right customers and make the most of every moment. Real-time […]
  1. Shopper & Customer
The wild ride of holiday retail has spun through COVID uncertainty, supply chain challenges, and now inflation and fears of a looming recession. While the only reliable prediction retailers can make about the 2022 shopping season is that it’s bound to be unpredictable, early data indicates that a focus on digital excellence and efficiency can […]
  1. Department & Category
  Do you have a convenience store that needs to break out of the past and jump into the present?  Are you looking a Customer Ahead?  If so, Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes you just might want to reach out too Howland Blackiston, and his team at King-Casey. Below […]
  1. Retailer Media
C-store behemoth 7-Eleven has joined the lengthening list of retailers starting up a retail media network, with the likely impact being that it will be able to siphon off ad dollars from suppliers. The name:  Gulp. The Path to Purchase Institute (P2PI) quotes Ben Tienor, director of brand and customer insights at 7-Eleven,  as saying […]
  1. Merchandising
PayPal has introduced PayPal Rewards, a unified program accessible via the company’s app that allows customers to shop while earning, tracking, saving and redeeming rewards. The company has aligned its merchant offers, cash back savings and shopping products in pursuit of providing a frictionless consumer journey. The PayPal Honey extension will remain in place with […]
  1. Retailer Media
Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The new partnership is just the latest example of the maturation of the retail media model, which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and […]
  1. Data & Insights
Fueled by consumer behavior shifts during the pandemic, we continue to see increased importance placed on digital commerce and retail media to drive overall brand growth. The complexity of this space alone is vast, but the blurring of lines between digital and physical is only making that complexity grow. No longer a distinct shopping channel, […]
  1. Data & Insights
Fueled by consumer behavior shifts during the pandemic, we continue to see increased importance placed on digital commerce and retail media to drive overall brand growth. The complexity of this space alone is vast, but the blurring of lines between digital and physical is only making that complexity grow. No longer a distinct shopping channel, […]

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Editor’s Choice

  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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