Marketing: Shopper

  1. Data & Insights
Searchable has raised £10.3 million ($14 million) at a £62.9 million ($85 million) valuation in a funding round led by venture capital firm Headline (backers of Semrush, Bumble, Farfetch, and Sonos). Following the company’s launch in January, Searchable says it achieved £1.4 million ($2 million) in annual recurring revenue in under 4.5 months and has […]
  1. Data & Insights
A weekly podcast with the latest e-commerce news and events. Episode 337 is a panel discusion on the Future of Agentic Commerce from Citi’s Global Consumer & Retail Conference. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Chapters 0:30 Welcome to the Jason and […]
  1. Technology & Innovation
Frasers Group has launched Ask Frasers, an AI online shopping assistant across the Frasers website, a fashion and lifestyle brand formerly known as House of Fraser. Since implementing the tool, it says that conversion rates have increased by up to 25% compared to traditional search experiences. Powered by Algolia’s agentic technology, it calls on external […]
  1. Shopper & Customer
Easter is set for a stronger performance in 2026 according to the latest insights from leading retail and shopper marketing agency, Savvy. Carried out across a representative sample of 1,000 UK shoppers, the findings indicate that 70% plan to celebrate the occasion, with total retail sales for the… This story continues at Easter sales forecast to rise 14% […]
  1. Technology & Innovation
New research from Visualsoft, surveying 2,000 UK consumers, shows that 33% would pay a premium for a seamless shopping journey. Among younger consumers aged 18–34, that figure rises to more than 60%. Frictionless shopping is key for younger demographics, and that includes everything from knowing what’s in-store before setting out, simple payments, earning loyalty points […]
  1. Shopper & Customer
Retail spending for Mother’s Day is forecast to reach £18bn in 2026 (representing 15% growth year-on-year) according to the latest insights from retail and shopper marketing agency, Savvy. Carried out across a representative sample of 1,000 UK shoppers, the findings indicate that growth reflects both the scale of… This story continues at UK shoppers forecast to hit £18bn […]
  1. Retail Ecosystem
The CPG Guys are joined in this episode by Oksana Sobol, Vice President of Insights & Decision Intelligence at The Clorox Company,  Follow Oksana on LinkedIn at: https://www.linkedin.com/in/oksanasobol/ Follow The Clorox Company online at: https://www.thecloroxcompany.com/ Download the white paper on “Home Care Redefined” here: https://www.thecloroxcompany.com/home-care-redefined/ Oksana answers these questions: The report shows emotional outcomes from […]
  1. Trends & External Forces
WKD has begun its £10m ‘Got a WKD Side?’ campaign designed to reach 90% of 18 to 24-year-olds and will span all consumer touch points including out-of-home, VOD, digital, experiential and shopper marketing. The campaign aims to place the brand front and centre by “capturing… This story continues at SHS Drinks launches £10m ‘Got a […]
  1. Trends & External Forces
Valentine’s Day has kicked off the 2026 retail events calendar with momentum, with expenditure forecast to rise by 12% to £1.6bn. The latest analysis (carried out across 1,000 UK shoppers) from leading retail and shopper marketing agency, Savvy, suggests all retail categories are set to… This story continues at Valentine’s Day 2026: Premium treats, at-home […]
  1. Channel: Home Improvement
Lowe’s has launched the MyLowe’s Rewards Kids Club, a new platform that builds on the home improvement retailer’s 20+ years hosting Kids Workshops in its stores. The program now allows families to track their kids’ progress through digital badges and manage workshop registrations for multiple children within a single MyLowe’s Rewards account. In addition to […]
  1. International
The latest insights (carried out across 1,000 UK shoppers) from retail and shopper marketing agency, Savvy, has revealed that 58% of UK shoppers indicate that they’re looking forward to the World Cup this summer. This interest spans life stages and demographics, with highest intent among… This story continues at World Cup to drive at-home food […]
  1. Retailer Media
The CPG Guys are joined in this episode by Khurrum Malik, VP of Business and Customer Marketing at Walmart Connect, the retail media arm of Walmart Inc. The episode was recorded in the Walmart Connect Studio in the Aria Resort. Follow Khurrum on LinkedIn at: https://www.linkedin.com/in/malik/Follow Walmart Connect on LinkedIn at: https://www.linkedin.com/company/walmart-connect/Follow Walmart Connect online […]
  1. Data & Insights
A few months ago, I popped into a department store to grab a shirt for an event that night. Five minutes later, I’d looped past the same endcap twice and somehow ended up in housewares, miles from menswear. Somewhere between the blenders and the bakeware, I switched from “frustrated shopper” to “retail analytics exec” and […]
  1. Channel: Grocery
Albertsons Media Collective (AMC), the retail media network operated by supermarket giant Albertsons, has unveiled in-store incrementality measurement capabilities designed to determine which sales were motivated by exposure to ads versus those that would have occurred in any case. The solution compares sales performance in test stores exposed to ads against a rigorously selected set […]
  1. Trends & External Forces
Alcoholic ready-to-drink WKD is planning to invest more than £10m in re-launching the brand in 2026, the company says. The re-launch will include “a refreshed identity, a high-profile national marketing campaign, targeted digital growth, a targeted TV campaign, enhanced experiential activity and upgraded shopper marketing”.… This story continues at WKD to invest more than £10m […]
  1. Department: Consumer Durables
If you’re a product manufacturer hoping to get your brand into DICK’S Sporting Goods, you’re targeting one of the largest and most influential sporting goods retailers in the U.S. With more than 850 stores nationwide and a strong omnichannel presence, DICK’S can offer tremendous visibility, credibility, and sales potential for emerging and established brands. This […]
  1. Media & Marketing
Today’s parenting consumer is time-starved, research-obsessed and driven by trust, making their path to purchase more intentional than ever. With an overwhelming number of options in the marketplace, brands can no longer rely on paid tactics alone to stand out. PR still plays a critical role not just in building awareness but in guiding parents […]
  1. Data & Insights
As consumers increasingly begin their shopping journeys with conversational AI tools like Google’s Gemini, ChatGPT and Perplexity, there’s been a growing sense that’s it’s only a matter of time before the whole shopping journey — from initial query to purchase — will happen in these platforms. That time has come, with Shopify, Etsy, Salesforce and […]
  1. Channel: Drug
The CPG Guys are joined in this episode by Zach Dennett, VP Merchandising for Consumer Health and Wellness, and Supplemental Benefits at CVS Pharmacy, the Front-Of-Store Retail Business Unit of CVS Health.  Follow Zach on LinkedIn at: https://www.linkedin.com/in/zacharydennett/  Follow CVS Health online at: http://cvshealth.com Follow CVS Health on LinkedIn at: https://www.linkedin.com/company/cvshealth/ Zach answers these questions: […]
  1. Data & Insights
U.S. consumers using OpenAI’s ChatGPT can now buy the items that their AI-powered search has led them to directly — without leaving their conversations. The checkout connection, dubbed Instant Checkout, is now live with Etsy and will be extended to the thousands of merchants on the Shopify platform in the near future. “Shopping is changing […]
  1. Data & Insights
Sales forecasts from Deloitte and Salesforce predict relatively rosy sales this holiday season, but not everyone is predicting a blockbuster holiday — and to be sure, there are reasons for concern. Deloitte predicts that holiday sales in 2025 will rise by 2.9% to 3.4% compared to the previous year,  reaching a total of between $1.61 […]
  1. Data & Insights
There’s been talk for some time about the collapse of the traditional “funnel.” Consumers no longer move along a linear path from awareness to consideration to purchase, and they haven’t for years. Now, with the rise of AI-powered search and discovery, that path to purchase is becoming even more fragmented and variable. But regardless of […]
  1. Technology & Innovation
DSW Designer Shoe Warehouse has stepped into the retail media arena with the debut of Front Row Connection, a self-service platform powered by the Epsilon Retail Media platform. The footwear retailer’s new RMN is designed to apply AI to “person-first” identity resolution in the ad server in order to connect brands with all their shoppers. […]
  1. Channel: Delivery
The CPG Guys are joined in this episode by Ali Miller, General Manager of Advertising & Tim Castelli, VP of Ad Sales at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners […]
  1. Data & Insights
AI is transforming the way we shop – not just moving commerce to mobile or social platforms, but by letting digital agents do the work. Consumers now use AI assistants to search, compare, review, and buy products. Imagine an assistant that restocks your pantry automatically based on your preferences. That future is already arriving. Nearly […]
  1. Media & Marketing
The baby registry used to be the cornerstone of preparing for parenthood. Expecting parents would walk into a store, scan a list of items, and then wait for friends and family to fulfill their needs at the baby shower. That model is fading fast. Today’s parents aren’t just checking boxes on a registry, they’re curating […]
  1. Technology & Innovation
The promise of artificial intelligence in retail is no longer theoretical — it’s rapidly becoming a competitive necessity. Gartner predicts key enterprise computer vision markets will pass $386 billion by 2031, with retail among the sectors offering the fastest revenue growth opportunities. But there’s a critical challenge that rarely makes headlines: How do you effectively deploy and […]
  1. Shopper & Customer
​[[{“value”:” The retail landscape has entered a pivotal era where seamless, flexible checkout experiences aren’t just appreciated by customers; they’re expected. As digital behaviors accelerate and competition intensifies, merchants must rethink how they engage consumers at the most critical moment of the shopping journey: the checkout. Recent findings from Cash App Afterpay’s Why Credit Cards […]

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  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats
Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]

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