Strategy

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  1. CPG & FMCG
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
  1. Technology & Innovation
If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
  1. Shopper & Customer
Given the many variations in how online buyers interact with your brand, you’ve likely learned that a one-size-fits-all marketing strategy isn’t effective. Instead, you need a range of marketing activities designed to reach consumers through varied touchpoints all along the marketing funnel.
  1. Technology & Innovation
Without hesitation, most of us would agree that our expectations from online retailers have changed significantly since the advent of the digital transformation. Retail giants like Amazon and Walmart now offer two-day to same-day shipping and that’s shaped consumer expectations on a broad scale. What’s shocking? Retail has experienced more developments made in the last […]
  1. Trends & External Forces
Excellent piece in Fast Company that reflects on the “great resignation” – or, to use another term, “turnover tsunami” – that in August led to 4.3 million people voluntarily resigning from their jobs. It gets worse, the story says:  “Workhuman’s research surveyed employees in the U.S., UK, Ireland, and Canada and found that nearly 40% […]
  1. Trends & External Forces
The October 2021 Advantage Sale Outlook is out, concluding that: •  “Manufacturers and retailers expect increased dollar sales over the next two quarters compared to COVID and pre-COVID periods. They point to elevated levels of in-home consumption and price increases as the biggest contributing factors.” •  “The industry continues to grapple with supply chain issues, […]
  1. Holiday & Events
Santa Claus isn’t the only one keeping a “naughty and nice” list this year — luckily, if you’re marketing products on Amazon this holiday, there are some easy best practices you can adopt to avoid finding the proverbial coal in your brand’s stocking. 
  1. Associates & Employees
A group formed by workers at four Amazon.com warehouses on Staten Island have announced they are looking to bring about a vote on whether to organize under union representation. The group, known as the Amazon Labor Union, is planning to file a petition with the National Labor Relations Board on Oct. 25. “Workers are demanding […]
  1. Shopper & Customer
As the end of 2021 comes into focus, the ripple effects of the pandemic aren’t the only disruptive factors for advertisers to contend with. Channel fragmentation, privacy, ad avoidance and social responsibility are additional considerations that affect everything from marketing strategy to channel choice to message tone. The media landscape and shifting consumer preferences present […]
  1. Media & Marketing
It’s time to eat, drink, and be scary If you want a great party, you have to planet Get the party started Quest on Take us to your leader… and your fellow Trailblazers Each Halloween, Trailhead celebrates in spooky style. Astro and Friends dress to impress while Trailblazers mark the occasion with a limited-edition Trick […]
  1. Trends & External Forces
Frank DeMaria was never the kind of leader who organized virtual happy hours, pumpkin carvings, gingerbread house making, or open office hours for employees. But he is now.  “I’m the same guy I always was, but I’ve become a lot more intentional in how I engage with my team,” said DeMaria, vice president of digital […]
  1. Media & Marketing
Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a […]
  1. Media & Marketing
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Data & Insights
Netflix’s Reed Hastings leans on it. So does SoftBank founder Masayoshi Son. As did Howard Schultz when he ran Starbucks. It has been well-documented that these renowned business leaders have relied on one thing to drive their business decisions: gut instinct. They’re not alone. Oprah Winfrey once said mistakes happen when she doesn’t listen to […]
  1. Media & Marketing
If you’re over the age of 25,  I’d be willing to bet this headline produced an involuntary groan or eye-roll. I hear you and I’m with you—but at the end of the day, there is no denying the extraordinary power that TikTok holds. At 1 billion+ users and counting, TikTok needs no introduction, but a […]
  1. Data & Insights
What Are Product Attributes? Attributes are a unique combination of claims, certifications, nutrition facts, ingredients, allergens, brand positioning, and consumer ways of eating to deliver a complete view of the factors driving consumer decisions. SPINS Product Intelligence offers a variety of attribute types for products across the health and wellness market. Get to know more […]
  1. Operations & Supply Chain
As a retail or e-commerce brand manager, you know how critical inventory management is to your operations. It would be challenging for your business to reach its full potential and operate seamlessly without a strong strategy. Inventory management is not a topic many people get excited about. However, it’s something retailers and e-commerce experts need […]
  1. Shopper & Customer
NEW YORK — As COVID-19 is set to impact yet another holiday season, a return to some pre-pandemic spending levels is expected to bring holiday cheer. For 36 years, Deloitte has been examining consumer behavior and sentiment ahead of retail’s crucial holiday shopping season. To gain additional perspective on the changing landscape, supply chain challenges and inflation, […]
  1. Shopper & Customer
ATLANTA — InComm Payments released the results of its 2021 Holiday Report on Wednesday, which found that consumers are already preparing for the holiday season and plan to get a head start on shopping – beginning as early as right now. The study drew responses from 2,552 U.S. consumers regarding their expectations for this season’s holiday shopping. […]
  1. Data & Insights
New Search Analytics Dashboard to provide sellers with a wealth of anonymized data to better understand customers’ interests and shopping choices for their products Information will help sellers optimize their listings, inform inventory planning, plan their product development roadmap, and grow
  1. Holiday & Events
After three weeks of industry forecasts for consumer demand this holiday season, it’s time to hear from the shoppers themselves. For the fourth week of Holiday Countdown, MikMak and Suzy bring to you: consumer shopping data! We ran a survey sampling over 500 shoppers on the real-time market research platform, Suzy, asking them how they […]
  1. Media & Marketing
Also: GE, Union Pacific and others announce vaccine mandates, how Facebook’s brand reputation affects user numbers, how personal storytelling offers COVID-19 messaging opportunities, and more. Hello, communicators: Big U.S. firms such as General Electric and Union Pacific have announced vaccine mandates for employees in response to President Biden’s Dec. 8 deadline. Other companies that have […]
  1. Holiday & Events
*The following op-ed originally appeared in Morning Consult on October 20, 2021. This Halloween is going to be a blowout. Retailers are going strong on their Halloween sets with about 27 percent more seasonal items on display per store than in 2020. Consumers are planning to celebrate in a big way, including young parents – 93 percent […]
  1. Data & Insights
Ecommerce in Europe is preparing for the busiest time of the year: the holiday season. However, many businesses aren’t sure they’ll be ready for what the holiday season brings, reveals the Ecommerce Trend Report published by Packhelp.  Ecommerce businesses in Europe feel as though they could do more According to the data sourced by Packhelp, […]
  1. Channel: Mass
Yesterday we took note of a CNBC report that Walmart plans to give its Walmart+ members advance access to its Black Friday deals, which, if outside estimates are to believed, has the potential of making some 32 million US households feeling a little more joyful about the end-of-year holiday shopping season. I commented, in part: […]
  1. Technology & Innovation
Amazon and Starbucks have discussed the creation of co-branded coffee shops featuring the former’s Just Walk Out technology. According to a report by Business Insider: “The initial layout of the store shows Amazon Go’s food section within a cafe that has a lounge seating area.” “Customers would have to use separate apps for pay – […]

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  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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