Strategy

Articles on retail strategy and thought leadership.

  1. Corporate Strategy

Utilising data in retail to improve sustainability.

 Olof Hoverfält, Principle Consultant, Strategy and Business Design at technology consultancy Reaktor, has worked with a wide range of major brands such as Adidas and Tommy Hilfiger. In this article, he shares the different ways that retailers can ensure sustainability, as well as the valuable uses of data in retail. 1. How can retailers make sure […]
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  1. Associates & Employees

One in five retail workers are planning to quit the sector

A new report by industry charity the Retail Trust has found that one in five (21%) British retail workers and nearly a third (31%) of people working for the UK’s… The post One in five retail workers are planning to quit the sector appeared first on Latest Retail Technology News From Across The Globe – […]
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  1. Technology & Innovation

Developing a Perfect Store Strategy in 2022

In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]
2 min read
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  1. Channel: Grocery

GIANT taps Krueger as VP of team experience

CARLISLE, Pa. – The GIANT Co. has named Jennifer Heinzen Krueger vice president of team experience, effective May 30. Krueger replaces Matt Lutcavage, who is leaving for a new opportunity outside of the company. In her new role, Krueger will lead GIANT’s human resources team, which the company says is focused on fostering a culture […]
2 min read
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  1. Department & Category

Grocerants Replacing Restaurants and Grocery Stores for Dinner

  What’s for Dinner is the age-old question every parent hears, and most say I don’t know.  Today more and more families or looking online, or for new avenues of fresh food distributions in the way of meals and meal components that can be mixed and matched into perfect family meal.   Alternative fresh food […]
4 min read
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  1. Stores & Formats

Sears Said To Be Closing Dozens Of Stores

Axios reports that “dozens of Sears Hometown stores are closing and holding liquidation sales, according to Facebook posts from the shuttering locations … Sears Hometown was touted in a November 2019 news release as a ‘network of more than 400 independently-owned and operated, dealer-managed smaller-format stores’ selling ‘a range of home products, including appliances, lawn […]
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  1. Shopper & Customer

Is Your Brand Meaningfully Different?

As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […]
4 min read
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  1. Partnerships & Alt Profit

Blue Apron Adds Two New Wellness360 Partners

NEW YORK–(BUSINESS WIRE)–Blue Apron (NYSE: APRN) is strengthening its ecosystem of best-in-class partners as part of its Wellness360 initiatives. The company is adding two new strategic partnerships with Blue Cross Blue Shield and Planet Fitness, and renewing its program with Calm. The expansion of Blue Apron’s partnership ecosystem is a key component of its growth […]
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  1. Channel: Ecommerce & Digital

How to Win the Buy Box on Amazon

Over 82% of all Amazon sales go through the Buy Box. That percentage is even higher for mobile users, so winners of the Buy Box have the mega advantage of a whopping 150 million mobile users on the Amazon marketplace. This comprehensive guide covers how the Amazon Buy Box works, how to create a strong […]
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  1. Technology & Innovation

What Should Retail Look Like in the Metaverse

While unusual to many consumers, the Metaverse Fashion Week, known as Decentraland, offered a glimpse into the future. For retail, the metaverse presents the optimal middle ground between the ease and convenience of online shopping and the immersive and tangible enjoyment of physical shopping. The metaverse can be seen as a third layer, a new market or […]
3 min read
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  1. Media & Marketing

3 E-Commerce and Social Media Trends to Watch Through the Rest of 2022

E-commerce sales have been on the upswing as a share of total sales since before 2000, and in the last decade, social platforms have played an increasing role. Then 2020 happened, driving an unprecedented spike in online sales. This year so far, we’re seeing social media mature as a force that drives e-commerce, in addition […]
3 min read
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  1. Shopper & Customer

E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest as the vast majority of […]
3 min read
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  1. Channel: Delivery

Quick commerce firm Getir set to axe staff and rein in expansion plans

Turkish rapid grocery delivery big hitter Getir is gearing up to cut 14% of its staff globally. The company employs some 32,000 people in the nine markets where it operates, which works out to 4,480 people impacted by the downsizing, according to a report by TechCrunch. These are challenging times for the rapid grocery delivery […]
2 min read
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  1. Corporate Strategy

Planning Is Paramount When Adopting SOAR

Clients often ask me how to best make use of automation in the security operations center (SOC) and, relatedly, how SOAR can help them. Because of this, we released a Now Tech: Security Orchestration, Automation, And Response (SOAR), Q2 2022 report in April of this year. You can read the full report here. This research […]
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  1. Stores & Formats

Kohl’s to Launch 100 Small Format Stores in Untapped Markets

In a bid to get closer to customers and enter new neighborhoods, Kohl’s said Wednesday (May 25) that it was launching a sweeping store investment program that will see the addition of 100 new small-format locations over the next four years. The announcement coincides with the retailer’s Investor Day meetings and marks the latest effort […]
3 min read
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  1. Trends & External Forces

On Several Fronts, Measured Economic Confidence

In a number of unrelated stories this morning, there seems to be a consensus that while inflation will be a continuing problem, the economy is in generally good shape, with some level of confidence that there will not be a recession anytime soon. From CNBC: “U.S. consumers are ‘in good shape’ and will keep spending […]
2 min read
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  1. Channel: Drug

Walgreens Advertising Group with Walgreens’ Katie Vogt & Criteo’s Erin Lastra

The CPG Guys, Sri & PVSB, are joined in this episode by: Katie Vogt, Director of Media Planning & Execution at Walgreens Advertising Group Erin Dye Lastra, Sr Director of Business Development at Criteo This episode is sponsored by Criteo, a global technology company that powers the world’s marketers and media owners with trusted and […]
2 min read
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  1. Shopper & Customer

Enhancing the Last Mile for Retail Customer Satisfaction

Buying goods online is now easier than ever before — but customers expect a smooth shopping experience at every step. The e-commerce industry is growing at a rate of about 20 percent per year. In fact, it’s estimated that this year alone, it will account for $1.0 trillion in the United States. But how often […]
3 min read
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  1. Corporate Strategy

Why Growth And Turnaround Plans Are Very Different

Peloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive […]
4 min read
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  1. Data & Insights

Make your marketing strategy stand out with psychographics

If there’s one rule that proves the importance of psychographic research, it’s this: Individuals who fall into the same demographic or behavioral group don’t always fall into the same psychographic group. And when the aim of marketers is to fully understand who their audience is and what drives them, using demographics and behaviors alone for […]
6 min read
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  1. Shopper & Customer

Revolutionary Retail: Personalizing Retail

In this episode of Revolutionary Retail, we are joined by Susan Walsh, GM and CTO, US Retail and Consumer Goods at Microsoft, Melissa Minkow, Director of Retail Strategy at CI&T, and Jeff Roster, Podcaster and Advisory Council Member at GMU Center for Retail Transformation, as we explore the evolution of the customer shopping journey and […]
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  1. Channel: Marketplace

Direct Mail for Retail Is Alive and Well: How These 5 Retailers Use Direct Mail to Increase Sales

Finding new ways to reach customers in an increasingly crowded (and expensive) digital landscape is vital if you want to break through the clutter.  You may think it’s an antiquated approach, but direct mail for retail is making a comeback. And now there are tools available to automate sending and tracking highly targeted direct mail marketing […]
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  1. Media & Marketing

5 Questions to Ask When Choosing Your MAP Platform

Minimum advertised price (MAP) is defined as the lowest price that a retailer can advertise a brand’s product for. This doesn’t mean that this is the lowest price that they can sell it for, but MAP policies establish the lowest price that can be shown online or in an advertisement. The right MAP provider can […]
4 min read
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  1. Trends & External Forces

The automated future of retail and how to secure it

Axis’ Graham Swallow looks at the concept of the unmanned store that is gaining in popularity, the impact on the retail industry and how innovative security technology can help. While the foundation of autonomous retail has been built up over the past few years, it is only now that retailers are beginning to fully experiment […]
3 min read
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  1. Retail Operations

Asda Fortifies Omnichannel Approach by Updating OMS and Fulfillment

British retailer Asda is enhancing its end-to-end supply chain and retail operations by partnering with Blue Yonder to improve order management. Asda, which operates 640 stores including supercenters, superstores and supermarkets, also will work with Bringg to upgrade its fulfillment capabilities. These investments align with the company’s intentions to strengthen its omnichannel strategy and a […]
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  1. Channel: Drug

Peters, Rauch, Visalatha join Walgreens’ top management

DEERFIELD, Ill. — Walgreens this month added three executive positions to its leadership team, a move the national pharmacy chain said was made to bolster its retail, marketing and customer-experience offerings. The newest team members are Linh Peters, senior vice president and chief marketing officer; Luke Rauch, senior vice president and chief merchandising officer; and […]
2 min read
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  1. Corporate Purpose

Re-evaluating Unilever’s Brands-With-Purpose Strategy

The Wall Street Journal has a story about Unilever’s efforts to move beyond its traditional focus on “taste, spreadability and ingredients,” and “push to give each of its 400 brands a social or environmental purpose … The brands-with-purpose strategy has become a centerpiece for Unilever since Alan Jope took over as chief executive in 2019. […]
2 min read
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Trending Topics

Editor’s Choice

  1. Shopper & Customer
  2. Department & Category
  3. Channel: Ecommerce & Digital
  4. Corporate Strategy
  5. Corporate Finance
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees

Is Your Brand Meaningfully Different?

As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […]
Written by
  1. Trends & External Forces
  2. Department: Food
  3. Media & Marketing
  4. Trends & External Forces

Plant-Based Meat Receives Celebrity Boost as Kim Kardashian Joins Beyond Meat

Recently, US-based plant-based meat maker, Beyond Meat, announced that professional tastemaker, icon and entrepreneur, Kim Kardashian, has become their new “chief taste consultant”, in addition to starring in a new campaign focused on the brand’s mission of health and sustainability. “As an icon synonymous with impeccable taste in food, fashion, beauty and more, Kim will highlight […]
Written by
  1. Shopper & Customer
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Corporate Strategy
  7. Partnerships & Alt Profit
  8. Department: Food
  9. Media & Marketing
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces

E-Grocery Consumer: Price Sensitivity & Future Usage Outlook; Live Shopping

How do consumers view e-grocery platform pricing compared to in-store? In our latest study tracking 1800 online grocery shoppers it was clear that the online grocery players fall into 3 tiers in terms of consumer price perception. First, is Walmart.com which is by far perceived as being most fair / cheapest as the vast majority of […]
Written by
  1. CPG: Beverage
  2. Holiday & Events

Pepsi steps away from Super Bowl Halftime Show amid strategic pivot

Dive Brief: Pepsi announced on Twitter that it will no longer sponsor the Super Bowl Halftime Show, a midgame extravaganza it has held the rights to for the past decade. While the brand is stepping away from that particular event, its parent company, PepsiCo, is renewing a larger partnership with the NFL that covers a wide portion […]
Written by
  1. Stores & Formats
  2. Channel: Mass
  3. Corporate Strategy
  4. Corporate Finance
  5. Partnerships & Alt Profit
  6. Media & Marketing
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Kohl’s to Launch 100 Small Format Stores in Untapped Markets

In a bid to get closer to customers and enter new neighborhoods, Kohl’s said Wednesday (May 25) that it was launching a sweeping store investment program that will see the addition of 100 new small-format locations over the next four years. The announcement coincides with the retailer’s Investor Day meetings and marks the latest effort […]
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