Strategy

Articles on retail strategy and thought leadership.

  1. Shopper & Customer

Retail Media is Here in a Big Way: Should Search be Worried?

[[{“value”:” By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered […]
5 min read
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  1. Agencies & Vendors

How RangeMe Leveled the Playing Field for This Startup Bandage Brand

The bandage category is not an easy one to break into. Scan the first aid aisle of any store and you’ll see a wall of products that are primarily from a couple of national brands or else are the retailer’s private label products. Beginning in March, however, you’ll find colorful and playfully-designed boxes of bandages […]
6 min read
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  1. Partnerships & Alt Profit

Wings and Rings Branded Partnerships Drive Sales

  From a historical grocerant perspective, branded partnerships have long been a cornerstone for driving consumer interest and boosting sales in the foodservice industry. By combining iconic flavors, recognizable brands, and promotional synergies, successful partnerships have created memorable dining experiences that resonate with customers and spur repeat visits according to Steven Johnson Grocerant Guru® at […]
4 min read
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  1. Media & Marketing

3 Strategic Questions For Building A Pro-Active Brand

I believe a good life is like a good sentence – we craft it in the active voice, not the passive. Act on the world, rather than have it act on you. As we consider 2025, here are 3 questions for doing that in a company context: 1. What Assumptions Will You Prove False? It’s […]
2 min read
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  1. Channel: Mass

Target Names New Leaders for Stores and IT Divisions

Target has made several changes to its executive team, prompted by the retirements of long-serving leaders in store operations and information technology. Mark Schindele, EVP and Chief Stores Officer, will be retiring after 25 years with the retailer, and he will be replaced by Adrienne Costanzo, currently SVP of Store Operations, effective Feb. 2, 2025. […]
< 1 min read
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  1. Technology & Innovation

Digital gift cards firm Recharge announces £38 million facility with ABN AMRO to fuel M&A strategy

Recharge, a European specialist in online prepaid payments, has secured a £38 million facility with ABN AMRO. It says that the funding will enable the company to “drive consolidation across markets, open new segments and overall strengthen its position in the prepaid payments industry”. The £38 million facility is part of a broader strategy to […]
2 min read
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  1. Media & Marketing

The Rise of Digital Coupons: A Pathway to Brand Value in the Food Industry

  As the food and beverage industry navigates the intersection of evolving consumer behaviors and digital innovation, one tool has surged in importance: digital coupons according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. These virtual savings mechanisms not only attract new customers but also drive loyalty, purchase frequency, and basket size. […]
4 min read
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  1. Data & Insights

T.J. Maxx store openings disrupting Ross, Marshalls

TJX Companies’ (TJX) expansion strategy is reshaping several markets in the retailer’s favor according to Earnest credit card data. TJX CEO Ernie Herrman said in May 2024 he planned to expand “store footprint by at least another 1,300-plus stores.” Earnest ZIP code level sales data suggests that T.J. Maxx store openings in 2024 have already […]
3 min read
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  1. Data & Insights

Cross-media audience insights upfronts newfronts planning

Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media plans that defy gravity Advertising today can feel a bit like defying gravity. Download your guide for cross-media data and audience insights, and navigate the complexity with confidence. Download the report Your guide for the 2025-2026 Upfronts/NewFronts Cross-media and audience insights for media […]
2 min read
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  1. Shopper & Customer

Resilience is Key as Payments Acceptance becomes Mission-Critical

Consumers now prefer digital payment options, with cash usage declining in all major economies. Cards have become by far the most popular payment method, with contactless now accounting for most purchases made at retail stores. Furthermore, the number of people relying on digital wallets on their smartphones, rather than carrying a traditional purse containing cash, […]
4 min read
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  1. Merchandising

5 Things Not to Do When Trying to Pitch to a Retail Buyer

Selling your product to a retail buyer can be one of the most challenging yet rewarding experiences for any product manufacturer. The stakes are high, the competition is fierce, and the pressure to stand out can feel overwhelming, especially when dealing with seasoned retail buyers who have seen it all. But success in securing shelf […]
5 min read
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  1. Retailer Media

How Smart Design will Shape the Future of Retail Media Networks

As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs) continue to grow. With a need to differentiate yet simplify their offering, retailers face increasingly complex decisions about whether there is room for them to play, and if so, how to build and roll out their vision. […]
3 min read
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  1. Channel: Delivery

DoorDash Pioneers Non-Traditional Food Distribution: A Grocerant Guru® Perspective

  The evolution of food distribution continues to challenge legacy grocery stores. DoorDash, the delivery platform originally known for restaurant meal delivery, has rapidly expanded into diverse product categories successfully according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson asks, do your new food marketing ideations look more like yesterday than […]
4 min read
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  1. Technology & Innovation

2025 Provocative Predictions for Retail’s Future: Part 1

A Dozen Provocative Predictions for Retail’s Future, Plus 5 “Wild Card” Prognostications! In the first of two episodes, Steve lays out his first six predictions for retail in 2025. But first, we start with a look at the latest retail news from the past couple of weeks, including an early result on Holiday consumer spending, […]
2 min read
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  1. Data & Insights

Evercopy Introduces AdShare: AI Platform That Transforms Everyday Social Media Users Into Living Billboards

San Francisco, CA — Brands have long understood the unmatched value of micro-influencers. Campaigns featuring smaller creators with engaged audiences deliver up to 10x the ROI of those led by larger influencers, according to Harvard Business Review. Yet, these creators remain an untapped resource, as scaling their impact has been notoriously difficult—until now. To address […]
2 min read
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  1. Media & Marketing

The Grocerant Guru®: TikTok’s Marketing Power and the Way Forward

  As the Supreme Court prepares to hear arguments about the potential U.S. ban on TikTok, the food retail and restaurant industries face critical questions about their future advertising strategies. TikTok has proven itself as a dominant force in the digital marketing ecosystem, delivering unparalleled engagement and influencing consumer behavior according to Steven Johnson Grocerant […]
4 min read
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  1. Media & Marketing

Why Creators are Creating a New World of Commerce

More than 50% of brands plan to increase budget spend on creators in 2025. While brand execs across categories agree that creators help boost awareness and product consideration, their tactical goals and priorities vary.  During this episode of Retail Remix, Rodney Mason of LTK and Frank Dudley of Northwestern University dig into their latest research […]
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  1. Technology & Innovation

AI Successes from L’Oréal, Lowe’s and Walmart Bring Context to the AI Conversation

Artificial intelligence (AI) has been a headline topic at the National Retail Federation’s annual Big Show, and NVIDIA is undoubtedly one of the companies leading the industry’s innovation in this sector. Typically known for its Graphics Processing Units (GPUs), which power breakthrough technologies for companies like Meta and Open AI, NVIDIA is now staking a […]
4 min read
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  1. Department & Category

How to Achieve and Sustain SQF Certification

Safe Quality Food (SQF) certification is more than just a badge of compliance—it’s a gateway to building trust with retailers and customers while creating a robust food safety and quality system. Whether your goal is to meet regulatory requirements, expand your market reach, or streamline internal processes, SQF certification can set your business apart. Many […]
3 min read
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  1. Technology & Innovation

AI insights, clienteling, and store fulfillment coming to Aptos ONE PoS platform during 2025

Aptos reports today from NRF’s Big Show in NYC that 2025 will see its largest R&D spend in company history. Exact numbers were not given in a press release, but according to Aptos CEO Pete Sinisgalli, the investment will fund major new Aptos ONE PoS platform capabilities, faster release cycles and a transition to a unified […]
4 min read
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  1. Technology & Innovation

Five year journey comes to an end as Scott Ruffin founded online delivery startup Pandion shuts down

Just ten months ago, Pandion, which was started in 2020 by former Amazon and Walmart executive Scott Ruffin, raised $41.5 million, with sales forecasted north of $200 million. But the parcel network designed for e-commerce residential delivery has now closed abruptly, after talks with potential acquirers and investors proved unsuccessful. Employees will be paid through to […]
4 min read
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  1. Retail Operations

Omnichannel success in fresh & baked with Bimbo bakeries Omar Haque

The CPGGUYS are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo […]
2 min read
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  1. Technology & Innovation

Including Simbe, Whatnot, bpost, and DoorDash: this week’s biggest retail technology stories

2025 is up and running, it’s nearly the weekend, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past few days, including N Brown Group, Akeneo, Ibotta, PittaRosso, Scarpe&Scarpe, Impact Analytics, Dentsu, Differin, and Dubit. 1. N Brown wraps […]
7 min read
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  1. Data & Insights

Need to Know: The value of independent measurement for retail media attribution

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad spending. Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing […]
4 min read
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  1. Technology & Innovation

Coresight, NextRivet Join Forces to ‘Bridge Strategy and Execution’ for Retail Initiatives

Retail research and advisory firm Coresight Research has teamed up with NextRivet — a digital innovation consultancy that specializes in retail real estate — to launch CoreRivet, a new consultancy aimed at offering retail and real estate executives more client-centric advice and services around technology and other implementations. CoreRivet aims to combine Coresight Research’s expertise […]
2 min read
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  1. Technology & Innovation

Retail247 enlists industry veterans as technology firm announces formation of new advisory board

Retail247, known for its PIM (Origin), stock platform (Archean) and retail consultancy services, has announced the formation of a new advisory board. This includes Andy King who has served as CEO at Evans Cycles, Dobbies Garden Centres, and Notcutts Garden Centres. Additionally, he has held NED roles at several prominent businesses including Topps Tiles and […]
2 min read
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Trending Topics

Editor’s Choice

  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces

2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth

IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
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  1. Data & Insights
  2. Technology & Innovation

AI at the retail edge: What’s possible now

There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Holiday & Events
  10. Merchandising
  11. Operations & Supply Chain
  12. Stores & Formats

Some retailers would benefit from a TikTok ban in 2025

TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […]
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