Walmart Connect

Articles on Walmart Connect

  1. Retailer Media
PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/ Find […]
  1. Data & Insights
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by Influencer Marketing Hub found that 60% of marketers are already using AI in their marketing. As AI fundamentally reshapes the landscape and opportunities […]
  1. Retailer Media
As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs) continue to grow. With a need to differentiate yet simplify their offering, retailers face increasingly complex decisions about whether there is room for them to play, and if so, how to build and roll out their vision. […]
  1. Channel: Mass
The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network. This episode from recorded at the 2024 Walmart Marketplace Seller Summit. Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/Follow […]
  1. Retailer Media
In today’s digital world, the way we shop is constantly evolving, and so are the ways brands reach consumers. Enter stage right: retail media networks – data-driven advertising spaces within online shopping platforms that help brands reach consumers at the point of purchase.  But what exactly are retail media networks, and why are they becoming […]
  1. Partnerships & Alt Profit
NBCUniversal and Walmart have collaborated on a series of new shoppable TV experiences and measurement capabilities for the network’s linear and streaming live sports coverage that will kick off Thanksgiving night. The partnership includes an integration with Walmart’s Connect retail media platform, which will provide advertisers with more in-depth campaign reporting. Through the new media […]
  1. Media & Marketing
We’ve all seen the power of user-generated content in action back in 2020, when Nathan Apodaca posted a TikTok of himself riding a longboard while sipping a bottle of Ocean Spray Cranberry juice and lip-synching to Fleetwood Mac’s “Dreams.” The video went viral, bottles of Ocean Spray flew off the shelves, and the song, which […]
  1. Channel: Mass
The CPGGUYS are joined in this episode by Mark Hardy, SVP of Walmart Data Ventures. WDV recently announced the impending renaming of the Walmart Luminate platform to Scintilla. Data is the most valuable commodity today to build consumer trust and loyalty. Take business growth, with targeted consumer profiles and preferences, personalization is actually possible anchored […]
  1. Retail Operations
“There needs to be a digital fluency, but really there needs to be an omni fluency.” — Chris Perry, Chief Learning Officer, firstmovr Every brand is laser-focused on growth and profitability. While there’s not a one-size-fits-all strategy to get there, brands that focus on developing and executing an omnichannel strategy will achieve these aims faster. […]
  1. Channel: Mass
“Walmart deserves its own strategy. It has its own algorithm. It has its own shopper profile, as well, and your success will be limited by the extent that you customize this channel.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia When it comes to retail media marketplaces, Amazon has long been the industry leader, […]
  1. Channel: Mass
In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys […]
  1. Data & Insights
“Understanding — when you put money into a tactic — what the holistic impact is on sales that are incremental for your company is pretty essential to understanding if you should pay money for it or not, or cut it out of your strategy.”  — Meghan Corroon, CEO, ClerData Brands must become more data-driven if […]
  1. Retailer Media
This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart Connect online at: […]
  1. Retailer Media
The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart. Follow Doug Jossem on LinkedIn at: Follow Walmart Connect on LinkedIn at: Follow Walmart Connect online at:   Doug answers these questions: Take us through the years of your career development from CNN, Yahoo, […]
  1. Media & Marketing
The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of  media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets. Follow Andrew Lipsman on […]
  1. Data & Insights
Walmart’s Data Ventures division has announced the international expansion of the Walmart Luminate data insights platform, beginning with Walmex in Mexico and followed by Walmart Canada later this year.   Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access […]
  1. Channel: Mass
BENTONVILLE, Ark. — Walmart posted strong sales and profit growth for its fiscal first quarter ended April 26th. Revenues increased 6% in the quarter, to $161.5 billion, and operating income grew at a faster pace of 9.6% (13.7% adjusted). Walmart U.S. comparable store sales grew 3.8% for the 13-week quarter, and global eCommerce sales grew […]
  1. Media & Marketing
Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+, for programmatic advertising campaigns and measurement. Walmart’s audience and measurement solutions will now be available for brands’ use across Disney’s addressable streaming inventory, offering advertisers closed-loop attribution on their […]
  1. Channel: Mass
Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
  1. Retailer Media
“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
  1. Channel: Mass
Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
  1. Retailer Media
Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at […]
  1. Trends & External Forces
The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
  1. Retailer Media
Criteo has announced the appointment of Melanie Zimmermann to lead its global retail media practice. Zimmermann joins from Macy’s, where she built its Media Network, the company’s retail media network that reaches more than 46 million customers across Macy’s and Bloomingdale’s and is said to influence more than 440 million transactions online and in-store. In […]
  1. Channel: Mass
Walmart yesterday released its Q3 numbers, saying that it had total revenue of $160.8 billion, up 5.2% from the same period a year ago, on US same store sales that were up 4.9 percent and digital sales that were up 24 percent. The company said that Sam’s Club same-store sales were up 3.8 percent, with […]
  1. Retailer Media
The CPGGUYS are joined in this episode by …….Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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