Walmart Connect

Articles on Walmart Connect

  1. Channel: Mass

A Playbook for Building Your Walmart Digital Shelf Strategy | DSI

“Walmart deserves its own strategy. It has its own algorithm. It has its own shopper profile, as well, and your success will be limited by the extent that you customize this channel.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia When it comes to retail media marketplaces, Amazon has long been the industry leader, […]
11 min read
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  1. Channel: Mass

Live at Cannes Lions with Walmart’s Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys […]
2 min read
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  1. Data & Insights

How Brands Can Break Down Data Silos and Drive Incremental Sales | DSI

“Understanding — when you put money into a tactic — what the holistic impact is on sales that are incremental for your company is pretty essential to understanding if you should pay money for it or not, or cut it out of your strategy.”  — Meghan Corroon, CEO, ClerData Brands must become more data-driven if […]
9 min read
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  1. Retailer Media

Building Brand Loyalty Through Retail Media with Walmart Connect’s Ryan Mayward & Omnicom Commerce Group’s Jacquelyn Baker

This episode was recorded at the Cannes Lions International Festival of Creativity with a live audience. The CPG Guys were joined by Ryan Mayward, SVP of Sales at Walmart Connect and Jacquelyn Baker, CEO of Omnicom Commerce Group, part of the Flywheel Commerce Network. Follow Ryan Mayward on LinkedIn at: https://www.linkedin.com/in/ryan-mayward-b67458/Follow Walmart Connect online at: […]
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  1. Retailer Media

The Evolution of Retail Media with Walmart Connect’s Doug Jossem

The CPG Guys are joined in this episode by Doug Jossem, Head of Food at Walmart Connect, the retail media arm of Walmart. Follow Doug Jossem on LinkedIn at: Follow Walmart Connect on LinkedIn at: Follow Walmart Connect online at:   Doug answers these questions: Take us through the years of your career development from CNN, Yahoo, […]
2 min read
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  1. Media & Marketing

Omnichannel retail with Media, ads + commerce’s Andrew Lipsman

The CPG Guys are joined in this episode by Andrew Lipsman, an independent analyst and founder of  media, ads + commerce. Andrew is ex-marketer and the author of many a report on which many have made investment decisions over the last few years on their ecommerce and omnichannel retail investment budgets. Follow Andrew Lipsman on […]
2 min read
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  1. Data & Insights

Walmart Rolls Out Luminate Data Insights Service to Suppliers in Mexico, Canada

Walmart’s Data Ventures division has announced the international expansion of the Walmart Luminate data insights platform, beginning with Walmex in Mexico and followed by Walmart Canada later this year.   Launched a little over three years ago to drive more value for both the Walmart business and its suppliers, Walmart Luminate gives the retailer’s suppliers access […]
2 min read
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  1. Channel: Mass

Walmart posts solid sales, profit gains in Q1

BENTONVILLE, Ark. — Walmart posted strong sales and profit growth for its fiscal first quarter ended April 26th. Revenues increased 6% in the quarter, to $161.5 billion, and operating income grew at a faster pace of 9.6% (13.7% adjusted). Walmart U.S. comparable store sales grew 3.8% for the 13-week quarter, and global eCommerce sales grew […]
2 min read
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  1. Media & Marketing

Disney and Walmart Unveil Retail Media-CTV Advertising Integration

Disney Advertising and Walmart’s retail media division Walmart Connect are teaming up to bring retail media insights to Disney’s streaming TV platforms, including Hulu and Disney+, for programmatic advertising campaigns and measurement. Walmart’s audience and measurement solutions will now be available for brands’ use across Disney’s addressable streaming inventory, offering advertisers closed-loop attribution on their […]
2 min read
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  1. Channel: Mass

How to Optimize Walmart.com Brand Shops & Maximize Traffic

Walmart.com has launched the capability for suppliers to create Brand Shop landing pages as a new way to educate and drive awareness with shoppers. With Walmart.com Brand Shops, suppliers can now direct traffic from across the web to a curated landing page on Walmart.com. Brand Shops will allow brands to create a page on Walmart.com […]
3 min read
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  1. Retailer Media

What the IAB/MRC New Retail Media Guidelines Means for Brands DSI

“If we can hold everybody accountable to meeting these standards, I think it’s going to be really a sea change in how we do business.” — Kelly Kachnowski, VP of Marketing Tech at The Mars Agency From Walmart Connect to Target Roundel and Amazon, brands have an array of choices for where to buy media. But as retail media has […]
11 min read
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  1. Channel: Mass

Walmart Connect Extends Retail Media Reach with More In-Store Opportunities, Access for Non-Endemic Advertisers

Walmart plans to take its Connect retail media offering “to the next level” this year, by expanding access to international and non-endemic advertisers, doubling down on self-serve capabilities across its spectrum of advertiser tools and expanding in-store, onsite and offsite advertising opportunities. “The role of our advertising business is earning increased attention — especially after […]
3 min read
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  1. Retailer Media

Macy’s Appoints Former Walmart Connect Exec to Lead Retail Media Network

Macy’s, Inc. has appointed Michael Krans as VP of Macy’s Media Network, where he will oversee the company’s in-house media business dedicated to connecting advertising partners with Macy’s and Bloomingdale’s customers. Krans, who will report to Chief Customer and Digital Officer Max Magni, joins Macy’s following his most recent role leading the fashion team at […]
< 1 min read
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  1. Channel: Mass

Walmart to Buy TV Maker Vizio for $2.3B

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business, reports CNBC. Walmart will acquire Vizio for $2.3 billion, or $11.50 per share, in cash. The big-box retailer announced the acquisition as it reported its fourth-quarter earnings. Walmart and its Sam’s Club warehouse […]
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  1. Trends & External Forces

Walmart Looks To Buy TV Maker To Bolster Ad Business

The Wall Street Journal reports that “Walmart is shopping in the TV aisle to help grow its advertising business.  The retail giant is in talks to buy smart television-manufacturer Vizio for more than $2 billion, according to people familiar with the situation. The move would give Walmart more places where it can sell ads and pitch […]
2 min read
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  1. Retailer Media

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub […]
14 min read
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  1. Retailer Media

Macy’s veteran Melanie Zimmermann joins Criteo to lead the company’s global retail media practice

Criteo has announced the appointment of Melanie Zimmermann to lead its global retail media practice. Zimmermann joins from Macy’s, where she built its Media Network, the company’s retail media network that reaches more than 46 million customers across Macy’s and Bloomingdale’s and is said to influence more than 440 million transactions online and in-store. In […]
2 min read
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  1. Media & Marketing

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […]
4 min read
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  1. Channel: Mass

Walmart’s Q3 Numbers Show Continued Strength in Multiple Segments

Walmart yesterday released its Q3 numbers, saying that it had total revenue of $160.8 billion, up 5.2% from the same period a year ago, on US same store sales that were up 4.9 percent and digital sales that were up 24 percent. The company said that Sam’s Club same-store sales were up 3.8 percent, with […]
2 min read
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  1. Retailer Media

Walmart connect is back to discuss Retail Media Evolution with Ryan Mayward

The CPGGUYS are joined in this episode by …….Yes, we have for a repeat visit none other than Ryan Mayward who is Walmart Connect’s Senior Vice President of Retail Media Sales. He is responsible for leading the sales organization for Walmart Connect. His team partners with large and small Suppliers, Marketplace sellers, agencies, and API […]
2 min read
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  1. Retailer Media

Retail Media’s Transformation is Reshaping the Industry Landscape

The retail media network (RMN) industry is undergoing a remarkable transformation. Analysts estimate that global digital retail media ad spending is on the rise, set to soar from $98 billion in 2021 to a staggering $133 billion by 2024, reflecting a CAGR of ~10.7 percent. The increased use of digital channels by consumers during the […]
3 min read
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  1. Channel: Mass

Walmart is Following Amazon’s Marketplace Playbook, but it has an Ace in the Hole — its 4,600 Stores

Exhibit A — how Amazon built its hugely successful digital commerce business: 1. Create an effective ecommerce platform 2. Open that platform to third-party sellers 3. Sell those sellers access to logistics and fulfillment services, many of which were already built for its own first-party retail business 4. Sell those sellers advertising opportunities so they […]
6 min read
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  1. Partnerships & Alt Profit

How Sam’s Club is Enhancing Member and Advertiser Experiences With Real-Time Retargeting

In episode 402 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Austin Leonard, head of sales at Sam’s Club, the membership-only retail warehouse clubs owned and operated by Walmart, Inc. Leonard discusses his role at Sam’s Club (0:55), the launch of real-time intelligently retargeted display advertising via its Member Access Platform (MAP) (2:00), and how brand […]
< 1 min read
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  1. Channel: Mass
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Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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