Marketing: In Store

  1. Channel: Mass
GRAND RAPIDS, Mich. — Supercenter pioneer Meijer opened its first two Meijer Grocery stores in the Detroit metro area on Friday, introducing a more streamlined, food-focused shopping experience to customers in communities where there is no room for a full-sized Meijer store. “As a company, we’ve opened more than 500 supercenters, neighborhood markets and Meijer […]
  1. Channel: Mass
The start of the year is always an exciting time. It’s a time for reflection, setting goals, pushing boundaries and trying new things. This year, sellers can win big with us as Walmart Marketplace continues to grow and deliver a top-quality product selection and a world-class shopping experience.Our New Year’s resolution is simple: To be […]
  1. Shopper & Customer
Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […]
  1. Corporate Finance
Who still thinks about gold? Apparently, some long-term investors do. In the age of digitalization, gold remains a lucrative, stable investment. It has existed for a long time and provides many advantages to those who choose it to build assets.  Why? First, it’s a non-perishable asset, which means its quality doesn’t change regardless of market […]
  1. Shopper & Customer
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
  1. Shopper & Customer
ST. PETERSBURG, Fla. – During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of […]
  1. Data & Insights
Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […]
  1. Department: Food
  What is freshness? How do your consumers know that the meal they buy from you is fresh other than searching the package looking for the date made or time cooked? So, we ask. What’s more relevant than livestream meal prep or cooking of dinner? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […]
  1. Media & Marketing
By definition, consumption is ritualistic and all rituals have heroes. Consumers become actors that play the role of the hero to satisfy their ego through consumption. When identifying with a brand and consuming its product, we hope it will transform us into a better, heroic person. Ultimately, marketers’ goals must be to establish a ritual […]
  1. Shopper & Customer
Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not […]
  1. Shopper & Customer
WASHINGTON – Consumers are expected to spend $25.9 billion on Valentine’s Day this year, up from $23.9 billion in 2022 and one of the highest spending years on record, according to the annual survey released Wednesday by the National Retail Federation and Prosper Insights & Analytics. “Valentine’s Day is a special occasion to shop for […]
  1. Technology & Innovation
We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […]
  1. Shopper & Customer
Market segmentation is fundamental to brand-business building. When creatively and intelligently managed, market segmentation can provide insight into: Superior understanding of the customer so the brand-business can provide outstanding competitive advantage; Strategic focus that is essential for effective marketing; Identifying market priorities that can drive brand-business strategies. Dollar General applied market segmentation to generate its […]
  1. Department: HBC
Tresemmé has revitalised its portfolio of haircare products for 2023 with the introduction of “improved” formulas, fresh pack designs and new pack sizes. Available in-store now, formulas containing Tresemmé’s ProStyle technology have rolled out across all variants, which the brand said contains an amino acid complex to help fortify and protect the internal microstructure of […]
  1. Media & Marketing
There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
  1. Retailer Media
Most retailers are now highly focused on building their own retail media networks (RMNs), offering onsite and offsite inventory. And why not? Retail media networks, when done well, offer a stream of high-profit cash that can be up to 1.5 percent of a retailer’s gross revenues, at margins north of 50 percent. The cookie-less future […]
  1. Technology & Innovation
Plus: How luxury developers are courting influencers without spending a dime. Anthropomorphic M&Ms have been one of the weirdest flashpoints of the culture wars. But indeed, that’s what’s happened, with the female (do candies actually have genders?) sweets in particular drawing ire over their choice of footwear from conservative commentators. Now, M&Ms says it is […]
  1. Media & Marketing
Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
  1. Technology & Innovation
Artificial intelligence has made huge strides in the last decade, transforming almost every aspect of life. One area where artificial intelligence has helped add real value is the way businesses operate.  However, many business people are still skeptical about the role of AI in business, thus losing out on a resource that could make a […]
  1. Shopper & Customer
​Understanding the value your customers bring and how you can maximize it is crucial, especially when there’s an impending recession. When the economy suffers, customer lifetime value (CLV), or the long-term revenue that customers create, can take a huge hit. Consumers are more cautious and they’re likely to shop around in search of alternative or […]
  1. Operations & Supply Chain
Even though it might not always seem like it, things are getting better across global industry supply chains that have been impacted since the pandemic. As shipping ports are easing up, companies are proactively investing in new technologies and building contingency plans in hopes of making their supply chains more resilient and agile. As we […]
  1. Channel: Mass
Walmart last week launched a dedicated e-commerce site tailored to small and midsize business (SMB) customers. The website, Walmart Business, will offer “a curated assortment of more than 100,000 items with categorization and navigation tailored to busy organizational shoppers, Walmart said in a press release. The product categories include office supplies and furniture, food and beverage, restroom, […]
  1. Retail Operations
“While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […]
  1. Data & Insights
With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. […]
  1. Partnerships & Alt Profit
Ingenico, the payments acceptance solutions provider, has inked a deal with Swedish buy now, pay later (BNPL) firm Klarna. Klarna will utilise Ingenico’s cloud payments platform as a service tool… The post Ingenico partners with Klarna to offer in-store payment solutions appeared first on Latest Retail Technology News From Across The Globe – Charged.

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Editor’s Choice

  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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