Marketing: In Store

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  1. CPG & FMCG
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
  1. Agencies & Vendors
Shoppers can now buy Bitcoin at several Walmart stores in the USA. They can purchase the cryptocurrency at Coinstar machines, enabled by Coinme. “Coinstar, in partnership with Coinme, has launched a pilot that allows its customers to use cash to purchase Bitcoin,” Walmart Communications Director Molly Blakeman told CoinDesk. “There are 200 Coinstar kiosks located […]
  1. Channel: Mass
It’s Friday, the week is nearly done, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Tesco, Gorillas and Walmart. 1. Tesco opens Trigo powered GetGo checkout-free store Tesco has launched its first high street […]
  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Shopper & Customer
Gone are the days of consumers who prefer to visit retail locations to research, upgrade, or purchase their smartphones. Research indicates that just 25% of consumers go to a CSP’s physical storefront for product research. And a mere 31% of shoppers make an in-person purchase. Telco retail trends data shows that digital channels are skyrocketing […]
  1. Technology & Innovation
Without hesitation, most of us would agree that our expectations from online retailers have changed significantly since the advent of the digital transformation. Retail giants like Amazon and Walmart now offer two-day to same-day shipping and that’s shaped consumer expectations on a broad scale. What’s shocking? Retail has experienced more developments made in the last […]
  1. Channel: Ecommerce & Digital
Amazon is rolling out “Local Selling,” a set of services that allow local and regional retailers to offer both in-store pickup and fast delivery to nearby customers. With this new option, sellers can offer in-store pickup for products and services to shoppers in specific ZIP codes. In some instances, customers will be able to purchase […]
  1. Channel: Ecommerce & Digital
Amazon sellers can offer in-store pickup for products and services in specific zip codes Customers can buy products from sellers for same-day pickup at the seller’s local store or choose fast local delivery Sellers can now apply to participate in Local Selling as the program expands this year and
  1. Trends & External Forces
The October 2021 Advantage Sale Outlook is out, concluding that: •  “Manufacturers and retailers expect increased dollar sales over the next two quarters compared to COVID and pre-COVID periods. They point to elevated levels of in-home consumption and price increases as the biggest contributing factors.” •  “The industry continues to grapple with supply chain issues, […]
  1. Corporate Purpose
MNB reader Tom Murphy had a thought about yesterday’s piece about Target using more and more in-store boutiques in its stores: This is an extremely interesting article.  When I was a grocery industry executive and then consultant (1990 – 2018), the standard grocer premise was that floor space was too important an asset to “lease […]
  1. Retailer Media
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
  1. Technology & Innovation
Half of UK retailers anticipate a spike in fraud attacks on their businesses in the Q4 shopping period, according to research commissioned by Adyen. The research is part of a report on the state of the UK retail sector, titled The Expectation Gap, which is available to download here. It was conducted by Censuswide and Opinium, who polled […]
  1. Media & Marketing
Traditional online marketing techniques such as paid digital advertising work, but advertising costs have left small businesses struggling to compete. An effective alternative to paid advertising is search engine optimization (SEO), which allows your small business to stay competitive and keep costs relatively low. All it takes are the seeds of a robust strategy, a […]
  1. Channel: Mass
Target will raise the number of its in-store Apple shops from 17 to 36 ahead of the holidays. “The strength of our assortment of national and owned brands, the expertise of our team members and the incredible value we offer make Target an unmatched destination for electronics and accessories,” said Nikhil Nayar, Target’s senior vice […]
  1. Shopper & Customer
NEW YORK — As COVID-19 is set to impact yet another holiday season, a return to some pre-pandemic spending levels is expected to bring holiday cheer. For 36 years, Deloitte has been examining consumer behavior and sentiment ahead of retail’s crucial holiday shopping season. To gain additional perspective on the changing landscape, supply chain challenges and inflation, […]
  1. Media & Marketing
Musicians can now sell directly to their fans on Spotify using the Shopify e-commerce platform. By connecting their Spotify for Artists accounts with their Shopify online stores, artists can sync their product catalogues and showcase products of their choice directly on their Spotify profiles. Ellie Goulding and Jax Jones are among the first UK artists […]
  1. Channel: Ecommerce & Digital
Antitrust subcommittee members want evidence to back up testimony from execs about the use of third-party seller data.
  1. Channel: Delivery
Acquisition Marks the First Time Instacart Is Introducing Cutting-Edge Technology and Products Designed to Transform the In-Store Shopping Experience for Retailers and Their Customers 
  1. Channel: Mass
USA Today reports that Target “is doubling the number of “Apple at Target shop-in-shop experiences” and expanding from 17 to 36 stores in time for holiday shopping. “The new concept, which launched in February, doubles Apple’s footprint in select Target stores and brings displays for iPhone, iPad, Apple Watch, AirPods, the HomePod mini, Apple TV, […]
  1. Technology & Innovation
October is National Disability Employment Awareness Month (NDEAM). As we consider how designers and users with disabilities bring their experiences into the professional world, a particular question comes to mind: who gets to have a good experience with technology? When we can understand and relate to all users, the answer should be simple: everyone. By […]
  1. Data & Insights
Wanting to highlight the disconnect between people’s reported privacy concerns and actual behaviors, Security.org added a ridiculous line to their consent form: the right to name the user’s first-born child, which 98% technically agreed to.  And our research supports these findings. While many say they worry about privacy, few take the time to understand these […]
  1. Channel: Dollar/Value
ATLANTA — Dollar Tree Inc. will partner with RELEX Solutions in an effort to improve demand forecasting and replenishment processes across both its Dollar Tree and Family Dollar chains. The RELEX solution will be implemented across all of the retailer’s 15,800 stores and 26 distribution centers in North America to improve collaboration between stores and […]
  1. Trends & External Forces
We live in an era where the economy is driven by innovation. Companies are continuously iterating on ideas and building innovative products and services. While growing market share is every company’s primary focus, gaining competitive advantage through IP-Moat is also critical.
  1. Merchandising
Ahh, the age-old problem for your brand—how to win more share of shelf. It’s common knowledge that optimizing shelf space at your top-performing retailers (and edging out the competitors in your category) is a core part of increasing sales. What’s not always common knowledge? That there are easier ways out there to convince stores to […]

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Editor’s Choice

  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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