Marketing: In Store

  1. Shopper & Customer
Walmart, the world’s largest retailer, is making a bold move to attract the Gen Z demographic. The company is leveraging its affordable fashion line, No Boundaries, to entice this younger generation to not only buy clothes but also fresh food from their stores. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “Walmart […]
  1. Department & Category
ARLINGTON, Texas — The next milestone in the development of a vibrant community dedicated to nonfoods products within FMI – The Food Industry Association will be reached in September, when the group’s first business conference devoted to such categories is convened here. Held in conjunction with FMI’s Annual Business Conference (ABC), the nonfoods event will […]
  1. Department & Category
ARLINGTON, Va. — For supermarket operators, the nonfoods business is a riddle. An afterthought for many shoppers — and arguably, in some cases at least, for the retailers themselves — products in the category generally deliver significantly higher margins than food and beverages. Increasing sales would go a long way toward improving the financial outlook […]
  1. Data & Insights
There’s a lot of debate about what it takes to create scroll-stopping ads and award-winning campaigns, but here’s one truth we’ll always stand by: Market research is the backbone of every successful strategy.  When you know how to do market research, you have the power to understand consumers and make data-led decisions with confidence. Without […]
  1. Media & Marketing
The global athleisure market is projected to grow 9.3% each year through 2030, reaching $358.07 billion in total value, according to Grand View Research. The firm noted that “the global shift towards more casual and adaptable attire has propelled athleisure into the forefront of fashion.” Gabby Hirata, Global Brand President for Halara, agrees with this […]
  1. Partnerships & Alt Profit
FinTech firm FreedomPay has announced the launch of its Donation on Device platform. In a LinkedIn post, Garrett Brennan, Director of External Affairs & Marketing at FreedomPay, said: “This game-changing platform feature lets you make charitable donations right at the Point of Sale, increasing awareness and support for charity organisations.” The founding partner for this […]
  1. Retailer Media
CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. While managed services will still be available to CVS’ advertisers, the new self-service option aims to expand the access and transparency of CMX by offering brands more autonomy and control […]
  1. Channel: Ecommerce & Digital
SEATTLE — Amazon Pharmacy announced Tuesday that RxPass is now available to Prime members on Medicare, opening access to affordable medication to over 50 million more people. Amazon Pharmacy’s RxPass subscription program provides unlimited access to 60 common medications for just $5/month, and includes 24/7 access to a pharmacist, and fast, free delivery—including same-day delivery […]
  1. Media & Marketing
NEW YORK— MET-Rx has launched a new campaign with John Cena, using CapCut video software to offer a library of turnkey video templates and filters on Tiktok. In a series of accompanying new videos, Cena calls on fans to share their “biggest flex” by using the filter in creative ways to showcase their achievements. The […]
  1. Media & Marketing
As a product manufacturer, it is crucial to have a strong understanding of how your products are performing in the market. While sales numbers and customer feedback can give you an overall idea, nothing beats the importance of conducting regular in-store audits. As a product manufacturer, you invest time, effort and resources into creating high-quality […]
  1. Channel: Drug
DEERFIELD, Ill. — Walgreens Boots Alliance is working to reenergize the front end at its nearly 9,000 retail pharmacies in the United States and Puerto Rico as it expeditiously responds to consumers’ changing needs and bolsters its competitiveness. The process of revitalizing the front end began with a reassessment of the merchandise mix and an […]
  1. Owned Brands (Private Label)
GOODLETTSVILLE, Tenn. — Although inflation’s pace has slowed since the middle of 2022, the cost of everyday essentials continues to rise. At Dollar General, more shoppers are experimenting with store brands as they seek ways to lessen the strain on their family budgets, says Jackie Li, senior vice president, private brands and global sourcing at […]
  1. Technology & Innovation
“What we’re seeing is marketers placing what I like to refer to as ‘no regret bets.’ They’re identifying areas where productivity can be raised and making the investments to use AI to drive productivity gains.” — Mike Monroe, Managing Director, Deloitte Digital It’s safe to say we’re living in the era of artificial intelligence (AI). […]
  1. Shopper & Customer
And, just like that, Drizly is out. As of March 2024, the departure of what was once the largest online marketplace for alcohol in North America has created a significant void in the adult-beverage industry. However, this void also presents a significant opportunity for grocers. With customers increasingly returning to in-store shopping, grocery stores are […]
  1. Technology & Innovation
Take a guess at filling in the blank here: _______ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness […]
  1. Stores & Formats
Initially a cult classic among runners and exercise fiends, HOKA is now undeniably a mainstream phenomenon. In fact, HOKA parent company Deckers revealed in its Q4 and results for fiscal 2024, which ended March 31, 2024, that the brand’s net sales for the quarter increased 34% year over year, while its full fiscal year net […]
  1. Media & Marketing
Arkansas-based grocer Harps Food Stores is adding its 145 stores to the Grocery TV in-store retail media network. Harps will leverage Grocery TV’s end-to-end in-store retail media solution to engage shoppers with digital displays throughout its stores in Arkansas, Kansas, Louisiana, Missouri, Mississippi and Oklahoma. The Harps team also will be using Grocery TV’s Content Management System to launch and track in-store digital […]
  1. Channel: Delivery
The CPG Guys are joined in this episode by Brittain Ladd, an independent supply chain consultant working with the world’s largest brands and retailers. He is very popular for his M&A predictions and ability to accurately stay connected with modern trends. Follow Brittain Ladd on LinkedIn at: https://www.linkedin.com/in/brittainladd/ Brittain answers these questions: 1. Your career […]
  1. Data & Insights
If you’re deeply invested in nurturing your long-term investment portfolio, understanding the power of alternative data is essential. This guide will walk you through what alternative data is, where it can integrate into your process, and how you can leverage it to gain unparalleled market insights. Introduction: Revolutionizing Investment with Alternative Data Imagine having a […]
  1. Operations & Supply Chain
Kohl’s has added brands including Carhartt, Hanes and Levi’s to its newly christened in-store returns service, The Return Drop @ Kohl’s. The retailer has partnered with Inmar Post-Purchase Solutions and Narvar to provide shoppers with package-free, label-free returns in its 1,100+ stores nationwide. Kohl’s has years of experience in this area; the retailer partnered with […]
  1. Data & Insights
In the fast-paced world of retail, maintaining a robust and high-performing retail media network can be a strong competitive advantage. If a retail media network is underperforming, there are strategic steps retailers can take to turn things around. Here are three key strategies to consider: 1. Embrace identity platforms. The first strategy that can help […]
  1. Shopper & Customer
“What’s the one thing my business needs to do to be successful?” It’s a question asked around the world, at TED talks, conferences, bars, and boardrooms. No matter the size of your business, it’s something everyone wants to know. And the answer boils down to one thing, knowing your customers.  And when we say knowing […]
  1. Channel: Delivery
PHILADELPHIA — Rite Aid announced Tuesday an expanded partnership with Instacart, allowing use of an Electronic Benefits Transfer (EBT) card for the Supplemental Nutrition Assistance Program (SNAP) as an online payment option for eligible items on its Instacart digital storefront. Available from over 1,400 Rite Aid and Bartell Drugs locations nationwide, this new online payment […]
  1. Media & Marketing
Imagine throngs of festival-goers pulsing with energy, immersed in the electrifying atmosphere of Coachella. The air is alive with the beat of the music, the vibrant colors of the crowd and the tangible excitement that permeates every corner of the festival grounds. Now, imagine capturing that very essence and weaving it into the fabric of […]
  1. Channel: Drug
For its National HIV Testing Day event on June 27, Walgreens will provide free testing for HIV and other STDs at a record 550 stores. No appointment is needed to get the tests, which typically provide results in 20 minutes or less, at any of these participating Walgreens stores. The retailer, which has been working […]
  1. Retailer Media
If you search for a waffle weave blanket on Amazon, summer styles at Target or a dishwasher at Best Buy, there’s a good chance that the first search results you’ll see will be sponsored ads. You might also get a promotional banner at the top of the page and a nicely branded video after a […]
  1. Technology & Innovation
Retail industry events are typically designed to showcase the brands and executives that have it all figured out: they’ve conquered business challenges, embraced industry disruptions and charted their own unique path to growth. But the reality is that the retail industry is always changing — and so are consumers. That means even if leadership teams […]
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  1. Technology & Innovation
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  3. Department: Beverage
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  5. Department: Food
  6. Department: Nonfood
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  10. Shopper & Customer
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  16. Stores & Formats
MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
  1. Channel: Mass
  2. CPG: Food & Bev
  3. Channel: Mass
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: Food
  7. Department: Nonfood
  8. ESG
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  12. International
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Operations & Supply Chain
  17. Stores & Formats
Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
  1. Data & Insights
  2. Department & Category
  3. Corporate Finance
  4. ESG
  5. Partnerships & Alt Profit
  6. Data & Insights
  7. International
  8. Shopper & Customer
  9. Trends & External Forces
  10. Holiday & Events
  11. Operations & Supply Chain
Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY.  While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning […]
  1. Channel: Grocery
  2. CPG & FMCG
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
  7. Department: Food
  8. Department: HBC
  9. Acquisitions, Divestitures & Mergers
  10. Corporate Strategy
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  14. Media & Marketing
  15. Retailer Media
  16. Data & Insights
  17. Shopper & Customer
  18. Trends & External Forces
  19. Retail Operations
  20. Associates & Employees
  21. Holiday & Events
  22. Merchandising
  23. Operations & Supply Chain
  24. Owned Brands (Private Label)
  25. Stores & Formats
The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.

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