Partnerships

Articles on corporate partnerships.

  1. Operations & Supply Chain
Launching a new product brand is exciting, but getting your products into stores and in front of customers can be one of the biggest challenges for emerging companies. Even the most innovative products can struggle without the right distribution strategy in place. Choosing the right distributor is one of the most important decisions your brand […]
  1. Technology & Innovation
Launching your product into major retail stores is a huge milestone for any emerging brand. Landing shelf space at retailers like Target, Best Buy, or Whole Foods Market can dramatically increase brand awareness, credibility, and sales opportunities. But getting your product into retail is only the beginning. The real challenge is keeping your product on […]
  1. CPG: Beverage
Coca-Cola Europacific Partners (CCEP) is strengthening its presence in the ready-to-drink (RTD) category with the rollout of a new six-can multipack for the Absolut Vodka & Sprite range, alongside a series of major Pride event partnerships across the UK. The new multipack, priced at £10,… This story continues at Absolut Vodka & Sprite rolls out […]
  1. Technology & Innovation
My friend Bob Morris, the journalist-novelist who these days practices his punditry on Substack (in addition to running his own boutique publishing house, Story Farm) had a column the other day in which he focused on one element of the techlash as seen in a recent college graduation. “Imagine you’ve been invited to give a […]
  1. Partnerships & Alt Profit
A national initiative designed to tackle under-age drinking is being rolled out in a second Thanet town. A network of around 360 Community Alcohol Partnerships (CAPs) across the country – including one in Broadstairs – have proven track records of reducing alcohol harm in children… This story continues at Community Alcohol Partnerships to work with […]
  1. Retailer Media
The Wall Street Journal has a story about how retail media networks are making a play for the big time, attempting to show that that they can compete with legacy television networks in terms of return-on-investment. They will do so by participating in what in the ad biz is called “the upfronts” – a series […]
  1. Technology & Innovation
Check out our most clicked articles from last week, including Boot Barn, Aptos, Amazon Just Walk Out technology, Morrisons, Vusion, JD Sports Fashion, Kevel, Dollar General, The Trade Desk, and the first ever RTIH Retail Technology Hot 100 List.  Have your say and vote today! First ever RTIH Retail Technology Hot 100 List goes live, […]
  1. Data & Insights
The CPG Guys are joined in this episode by John FitzGerald, Sr Director of Growth at Mad Tree Brewing Company. Founded in 2013, MadTree is an award-winning brewery that’s rooted in Cincinnati and planted in purpose. Driven to craft great beer – but more importantly – build a business dedicated to doing good, MadTree protects […]
  1. Partnerships & Alt Profit
OurCoop, the UK’s largest independent cooperative, has been honoured with a King’s Award for Enterprise for promoting opportunity. It has been recognised for its ground-breaking work to promote social mobility, which it delivers through a number of initiatives and partnerships. In 2017 the Society was… This story continues at OurCoop receives King’s Award for Enterprise […]
  1. Agencies & Vendors
The CPG Guys are joined in this episode by Kim Cox, Managing Director NA Omnichannel Intelligence Solutions & Richard Pereira, Regional Product Leader, NA at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. Follow Kim Cox on LinkedIn at: https://www.linkedin.com/in/kim-cox-nielsenFollow Richard […]
  1. Technology & Innovation
The Remarkable Retail Podcast hits a major milestone with its 300th episode—and Steve Dennis and Michael LeBlanc mark the occasion with a conversation they’ve been looking forward to: a rare, candid sit-down with Pete Nordstrom, one of the most respected executives in modern retail. As Nordstrom celebrates its 125th anniversary, Pete offers an inside look […]
  1. Trends & External Forces
For product manufacturers looking to expand into new retail channels, military retailers like the Army & Air Force Exchange Service (AAFES) represent a powerful and often underutilized opportunity. By entering the military retail market, brands gain access to a loyal, global customer base of active-duty service members, veterans, and their families. However, selling to AAFES […]
  1. Department: Consumer Durables
For many emerging apparel brands, getting into retail stores is a major milestone. It signals credibility, expands visibility, and—done right—can drive meaningful, scalable revenue. But retail isn’t just another sales channel. It’s a different business model with its own rules, expectations, and risks. If you’re serious about breaking into retail, here are the fundamentals you […]
  1. Merchandising
Dreaming of getting your product into major retailers like Walmart, Best Buy, or Home Depot? You’re not alone. Thousands of brands every year try to land shelf space with big-box stores but only a small percentage actually succeed. So what separates the winners from the rest? Let’s explore how to sell your product to large […]
  1. Operations & Supply Chain
Getting your product onto physical store shelves is a massive milestone. It signals that a retail buyer sees potential in your brand and is ready to put money behind that belief. But the excitement of landing a retail partnership often brings a new wave of logistical challenges, starting with the all-important Retail Purchase Order (PO). […]
  1. Technology & Innovation
Debenhams Group has announced the appointment of Paul Aspden as Chief Technology Officer. He joined the retailer in 2023. Most recently Director of Technology, he has been instrumental in developing and scaling the group’s proprietary technology ecosystem which underpins its marketplace model. In his new role, Aspden will focus on scaling Debenhams Group’s technology platform, […]
  1. Retail Ecosystem
The CPG Guys are joined in this episode by Christian Hasshold, host of the In/Organic Podcast and Managing Partner of Resilient Edge M&A Advisors. Follow Christian on LinkedIn at: https://www.linkedin.com/in/hassold/ Follow the In/Organic podcast on Apple Podcasts at: https://podcasts.apple.com/us/podcast/inorganic-podcast/id1710070954 Follow the In/Organic podcast on Spotify at: https://open.spotify.com/show/0oa6R4M37vtys5II6clEfF?si=7fdee69be69747f4 Christian answers these questions: How do you distinguish […]
  1. Data & Insights
  The restaurant industry is moving beyond transactions and into interactive, participatory food experiences, and Kura Sushi USA is demonstrating how that shift can drive measurable financial performance. This is not simply about sushi. It is about behavioral economics, menu engineering, and consumer engagement strategies that increase frequency, check average, and throughput simultaneously.   The […]
  1. Technology & Innovation
Competera is working with Joybuy, JD.com’s online retail business, to manage its footprint across Europe. The partnership moves Joybuy away from manual market monitoring by implementing a centralised system that tracks competitive shifts in real-time. Teams at Joybuy now receive processed market insights every morning. This schedule allows category managers to identify price gaps and adjust their […]

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  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats
Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]

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