Partnerships

Articles on corporate partnerships.

  1. Stores & Formats
Home décor and furniture retailer Kirkland’s has updated its transformation strategy, and the company’s new partnership with Beyond, Inc. is now a central pillar of that effort.   For going on two years, Kirkland’s has been working to improve its performance through a combination of inventory refreshes and marketing adjustments. Those efforts got a big […]
  1. Shopper & Customer
In the world of product startups, crowdfunding has become a popular way to finance and gauge interest in innovative products. Platforms like Kickstarter and Indiegogo have turned dreams into reality for countless inventors and entrepreneurs. But what happens when a crowdfunding campaign doesn’t hit its target? Is it the end of the road for your […]
  1. Operations & Supply Chain
In the complex world of product distribution, maintaining a harmonious relationship between distributors and manufacturers is essential for business success. However, this partnership is not without its challenges. From inconsistent product quality to communication gaps, distributors often face hurdles that can impact their operations and reputation. Understanding these challenges is crucial for manufacturers who strive […]
  1. Department & Category
  Interactive, participatory fresh food experiences—particularly those featuring hand-held food for immediate consumption—continue to captivate consumers across all demographics, especially Millennials seeking discovery. According to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®, brands that fuse dining with immersive entertainment are driving innovation and securing long-term consumer engagement. Topgolf is a prime example of […]
  1. Shopper & Customer
Ikea has expanded its partnership with online home services marketplace Taskrabbit, enabling customers to easily book and pay for Taskrabbit furniture assembly at the time of their Ikea purchase. Ikea’s partnership with Taskrabbit, to help customers with the headache of putting together its flat-packed furniture, has been in place since 2017, but with this expansion […]
  1. Stores & Formats
ShopMate has announced a new partnership with DNA Payments, a provider of advanced payment solutions. Through this strategic partnership, ShopMate is enhancing its support for retailers by integrating “a seamless and efficient” payment solution into its EPOS system, ShopMate Pay. ShopMate Pay will be available… This story continues at ShopMate partners with DNA Payments to […]
  1. Technology & Innovation
MarketLeap, an AI driven platform that aims to simplify and scale D2C e-commerce, has announced an $8.3 million Series A funding round led by Smedvig Ventures, with participation from Expon Capital, Motier Ventures and business angels including former executives from Amazon, SoftBank, and Unilever.  The capital injection will allow the company to accelerate platform development […]
  1. Channel: Delivery
DoorDash has teamed with adult toy and apparel retailer Hustler Hollywood just in time for Valentine’s Day, offering deliveries of limited edition “sweet” and “spicy” flower bundles as well as other intimacy wellness products. The flower bundles will be available exclusively via DashMarts in five of the country’s most intimate cities, according to DoorDash data […]
  1. Data & Insights
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Department: Food
  The restaurant industry has long relied on food marketing calendars to drive menu innovation, seasonal promotions, and consumer engagement according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. But in a politically charged environment where tariffs, supply chain disruptions, and fluctuating commodity prices loom large, menu planning in TRUMP 2.0 could […]
  1. Holiday & Events
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big moment for brands to make a splash and connect with consumers. A game-day ad is the traditional method, but increasingly, brands are thinking outside the 30-second ad spot with activations that lean into […]
  1. Channel: Ecommerce & Digital
  Amazon’s ambitious foray into food—spanning convenience stores, ultra-fast delivery, no-checkout technology, and Amazon Fresh grocery stores—may now be quietly winding down according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Industry speculation suggests Amazon may consolidate its food efforts under the Whole Foods brand, with a potential spinoff looming on the […]
  1. Data & Insights
In a previous Need to Know article, we examined TV media buying and how it needs to evolve to meet the demands of today’s highly fragmented TV ecosystem. The playing field is changing rapidly, and buyers need new tools to understand and reach their target audiences. A top priority for the industry has been the […]
  1. Owned Brands (Private Label)
The private label landscape is experiencing unprecedented growth and transformation across retail channels. With all the news around private label performance, various new brand launches last year, and recent tariff concerns, and the buzz at PLMA in Chicago, the Harvest Group team decided to pause and reflect on how businesses at Walmart, Target, and Amazon […]
  1. Data & Insights
San Francisco, CA — Strategikon, a leading provider of advanced clinical business solutions, today announced a strategic partnership with Sira Sight.AI, a pioneer in AI-driven site cost intelligence. This collaboration aims to integrate global investigator grant data with Strategikon’s Clinical Maestro® PORTOFOLIO, creating a comprehensive and cutting-edge platform for clinical trial cost benchmarking. Strategikon and […]
  1. Channel: Drug
CVS has launched a new app designed to serve as a one-stop shop for customers to do everything from managing their prescriptions and vaccinations to accessing coupons and opening locked display cases in stores. “As a company, we are super focused on improving the health care experience,” said Tilak Mandadi, EVP at CVS Health in […]
  1. Data & Insights
NRF 2025 Show Recap NRF 2025 brought together thousands of retail and consumer brands in an inspiring environment where leaders shared insights, challenges, and strategies for the year ahead. While retail continues to evolve, some principles remain constant: delivering exceptional customer experiences, differentiating from competitors, and maintaining a healthy bottom line. Key Themes from NRF […]
  1. Department: Food
California supermarket chain Stater Bros. is rolling out an AI-powered ordering solution from Afresh in the produce department at all 169 of its stores following a successful pilot. By replacing its previous manual ordering process, Stater Bros. will be able to reduce overstock, prevent excess inventory from sitting in the backroom and ensure the sales […]
  1. Technology & Innovation
The crypto industry wanted Donald Trump to become America’s 47th president, and they spent big to make it happen. Around 48% of all corporate money contributed to the 2024 election cycle came from crypto firms, and the 2024 elections saw 250 “pro crypto” members of Congress elected along with 16 “pro crypto” senators. Now that […]
  1. Department: Consumer Durables
Following the success of its licensed product collection with the National Football League, Abercrombie & Fitch is planning a one-day “Abercrombie House” pop-up in New Orleans leading up to Super Bowl LIX. On Saturday, Feb. 8 from 10 a.m. to 6 p.m., Abercrombie House will feature merchandise for Super Bowl LIX alongside apparel for the […]
  1. Agencies & Vendors
The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives. Find Mark Baum on Linkedin […]
  1. Trends & External Forces
Batchelors and Warner Bros. Discovery Global Consumer Products (WBDGCP) have teamed up to launch a DC competition as part of their ongoing partnership to give back to convenience retailers. Encouraging Bestway and Unitas customers to ‘feed their inner Superhero,’ the exclusive competition, giving retailers the… This story continues at Batchelors joins forces with DC to […]
  1. Channel: Delivery
In a deal designed to make animals (and their humans) purr with satisfaction, Pet Supplies Plus and its emerging sister brand Wag N’ Wash have partnered with Grubhub for on-demand deliveries from the retailer’s nearly 700 stores across 44 states. Pet Supplies Plus offers more than 10,000 products from 400 brands. This isn’t Grubhub’s first […]
  1. Operations & Supply Chain
SAN FRANCISCO, CA — Strategikon, a leader in advanced clinical trial business solutions, has announced a strategic alliance with Danforth Advisors, leading provider of integrated business, clinical and commercial support services for life science companies. This partnership is set to accelerate long-term customer value by combining Danforth’s domain consulting expertise with Strategikon’s innovative software solutions, […]
  1. Data & Insights
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by Influencer Marketing Hub found that 60% of marketers are already using AI in their marketing. As AI fundamentally reshapes the landscape and opportunities […]
  1. Technology & Innovation
In-store audio platform, Qsic, has closed a $25 million Series B funding round led by Hedosophia. That brings the total raised to date to $31.7 million. Powering in-store audio and retail media for retailers and QSRs like 7-Eleven, Coles Express and McDonald’s, the company currently reaches more than 100 million shoppers at the point of purchase […]
  1. Retail Ecosystem
Bloomingdale’s has transformed the rotating retail space at its New York City flagship in New York City into a pop-up market with its latest partner, Flamingo Estate.   Flamingo Estate is a home and garden-focused brand powered by a collection of more than 120 farmers and growers that use regenerative practices to make products ranging from […]
  1. Channel: Restaurants
  In today’s dynamic food landscape, grocery stores and supermarkets are venturing boldly into the restaurant space, attempting to compete with quick-service and sit-down dining establishments. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® was the first to predict that this venture would present challenges, as these grocery-restaurant hybrids frequently misunderstand the core […]
  1. Technology & Innovation
We wrap up the second batch of Steve’s provocative annual retail predictions with a focus on (mostly) educated guesses for the department store sector, what’s next for Target, whether a new retail apocalypse is on the horizon, the outlook for deal making, and the impact of GLP-1 drugs like Ozempic. All this plus a few […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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