Shopper & Customer

Articles about shoppers and shopping trends,

  1. Shopper & Customer
Following a collaboration with Ghostbusters Afterlife in 2021, Walkers is partnering with Sony to celebrate the release of Ghostbusters: Frozen Empire, through an on-pack promotion. The promotion is set to give shoppers a chance to win prizes every hour between 6am and midnight. Until 5… This story continues at Walkers and Sony partner for Ghostbusters: […]
  1. Shopper & Customer
Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. Lowe’s has signed on to be one of the first retailers to test the solution for what will be the first offsite retail media […]
  1. Shopper & Customer
In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
  1. Shopper & Customer
As it seeks to find firmer footing, Joann has entered a Transaction Support Agreement (TSA) with a majority of its financial stakeholders and other parties that includes commitments for approximately $132 million in new financing. The 800+-store crafts retailer has initiated voluntary prepackaged Chapter 11 cases in the U.S. Bankruptcy Court for the District of […]
  1. Shopper & Customer
WASHINGTON – To kick off the 2024 Annual Meat Conference, the Meat Institute and FMI – The Food Industry Association announced 10 winners for the 2024 Leaders of Tomorrow Program. The winners are: Kaylee Russell, Tyson Foods; Michael Yeater, Albertsons Companies; Tammy Gonzales, Cargill; Mike Van Drie, SpartanNash Co.; Nicole Koch, Seaboard Foods; Liz Holt Welnhofer, Pre Brands; Hillary Niblock, Superior Farms; Marie-Pier Labarre, Cascades; Zachary Stadler, Associated Wholesale […]
  1. Shopper & Customer
LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […]
  1. Shopper & Customer
CHICAGO – Circana on Monday announced the leading companies in its latest Growth Leaders rankings. The firm analyzed the growth performance of hundreds of public and private consumer packaged goods (CPG) companies ranging from $100 million to $60 billion in annual sales to develop the rankings. Circana will highlight the drivers of success for these […]
  1. Shopper & Customer
Bloomberg reports that in the UK, both Tesco and J Sainsbury suffered disruptions over the weekend caused by “technical disruptions.” According to the story, “J Sainsbury Plc, the country’s second-largest grocer, experienced ‘issues’ with contactless payments and won’t be able to deliver the ‘vast majority’ of the day’s online orders … Sainsbury’s Chief Executive Officer […]
  1. Shopper & Customer
The New York Times had a piece over the weekend about how young people, largely because of the impact of TikTok and other social media sites, have turned Sephora into a “retailer of choice.” According to the story, “Teenagers in the United States have said Sephora is their favorite beauty retailer, surpassing Ulta, according to […]
  1. Shopper & Customer
On Friday, we reported: In Connecticut, the Trumbull Patch reports that “a petition calling for enhanced equipment and improved conditions at a Stop and Shop grocery store in Trumbull has garnered more than 400 signatures as of Thursday night. “The petition, titled ‘Enhance Equipment and Conditions at Stop & Shop Trumbull CT,’ was launched earlier […]
  1. Shopper & Customer
“A lot of business cases, they depend on internal efficiency gains. But if you don’t measure this … then it will never lead to project success or success on the digital shelf … Have a measuring mindset.”            — Ilse Goverts-van Kesteren, Lead Business Consultant, Wunderman Thompson When Wunderman Thompson asked […]
  1. Shopper & Customer
Generative artificial intelligence (Gen AI) is spurring organizations across different sectors to fundamentally reimagine their approach to digital transformation. Nowhere is its disruptive potential more evident than in retail, where Gen AI’s ever-increasing capabilities are powering a new age of customer-centric innovation. Retailers are exploring use cases across a wide range of functions, from new […]
  1. Shopper & Customer
In today’s dynamic world of retail, the spotlight remains on artificial intelligence (AI) — and for good reason. AI is undoubtedly transformative, reshaping the future of retail. In addition to AI, other technologies are also making significant strides. Radio-frequency identification (RFID), replacing barcodes, revolutionizes supply chain and inventory management. Video analytics leverages computer vision to […]
  1. Shopper & Customer
As a nation of animal lovers, it will come as no surprise that more than half of shoppers have a pet and, as they are fed daily, pet food needs to be purchased regularly – on average once every 11 days – meaning the category… This story continues at Tails you win In focus: Petcare […]
  1. Shopper & Customer
WASHINGTON — The Council for Responsible Nutrition (CRN), the leading trade association for the dietary supplement and functional food industry, has filed a lawsuit challenging the constitutionality of a recently enacted New York state law that would impose age-based restrictions on the purchase of certain dietary supplements. Passed by the New York legislature and signed […]
  1. Shopper & Customer
  At the intersection of time starved consumers and family fun at our house Easter was alive with activity both inside and out and always included extended family members the help make that day special. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that the more time you have to spend with […]
  1. Shopper & Customer
Retailers know that digital influences the customer journey, from initial awareness to post-purchase. So why is there still such a staggering divide between consumers’ digital and physical brand experiences? We explore the gaps, challenges and opportunities on this week’s Retail Remix with Justin Racine and Zach Zalowitz of Perficient. Together with host Alicia Esposito, they […]
  1. Shopper & Customer
  If success does leave clues, then failure leaves many as well.  Regular readers of this blog know that Boston Market, once a pioneer of rotisserie chicken and home-style meals, finds itself facing a slow fade. This isn’t the first time a seemingly established brand has fallen from grace. The story of Boston Market’s decline […]
  1. Shopper & Customer
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. This comparison, however, has its limits. While customers come to browse the physical shelf, your digital shelf goes […]
  1. Shopper & Customer
Walmart is making its AI powered logistics technology – Route Optimisation – available to all businesses as a Software as a Service (SaaS) solution through Walmart Commerce Technologies. “We have invested significant time, resources and operational knowhow into building solutions like Route Optimisation, but that can be a barrier for many businesses,” says Anshu Bhardwaj, […]
  1. Shopper & Customer
Struggling to keep up with the pace of modern retail? You’re not alone. The retail landscape is evolving rapidly, and maintaining productivity can feel like chasing a moving target. Enter Artificial Intelligence (AI) – your new strategic partner. Retailers are discovering that AI can do more than just data analysis. It’s time to harness AI […]
  1. Shopper & Customer
  Consumers are dynamic not static according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, the question becomes just why are consumers in 2024 time-starved? Ok, let’s see a few reasons: ·         Busy Lives: The juggle of work, family, and personal commitments continue to be a major time drain. ·         Economic Factors: With […]
  1. Shopper & Customer
Ulta Beauty, which posted strong financial results for 2023, will move into Mexico next year as part of a joint venture with global brands operator Axo. The retailer’s $11.2 billion in net sales for FY 2023, which ended Feb. 3, 2024, was 9.8% higher than the previous year, fueled by a comparable sales rise of […]
  1. Shopper & Customer
Sainsbury’s has today been hit by an IT meltdown following an ‘error with an overnight software update’ that has prevented the grocery retailer from being able to fulfil online orders and accept contactless payments in stores. “We’re experiencing technical issues affecting some stores, our Groceries Online service and our ability to contact customers. Unfortunately, we will […]
  1. Shopper & Customer
The CPG Guys are joined in this episode by DOug Baker, VP of Industry Relations at the Food Marketing Institute. As the food industry association, FMI works with and on behalf of the entire industry to advance a safer, healthier and more efficient consumer food supply. FMI is a champion for the food industry and […]
  1. Shopper & Customer
Today’s guest post comes from Josh Marsh, Vice President and General Manager of Sonexus™ Access and Patient Support at Cardinal Health. Josh discusses factors that drive manufacturers to insource versus outsource patient support services. He shares data from a Cardinal Health survey of biopharmaceutical companies and offers four factors to consider when evaluating your patient […]
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  1. Shopper & Customer
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]

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