ESG

Articles on ESG (Environmental, Social Governance) and CSR (Corporate Social Responsibility)

  1. ESG

Your Holiday Traffic Is Lying to You

Holiday shoppers are getting harder to impress—and even harder to convert. This week’s blog played with misheard lyrics, but the message was clear: busy days create the biggest walk-away losses. In this newsletter, we break down the trends shaping that challenge and the retailers finding smart ways to keep customers engaged. Today’s Rundown Here’s a […]
4 min read
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  1. ESG

5 Essential Tips for a Successful Indiegogo Campaign Launch

Crowdfunding has become a game-changer for startups and product creators, offering a powerful way to validate ideas, raise funds, and build a global community of early adopters. Among the top crowdfunding platforms, Indiegogo stands out as a popular choice for entrepreneurs ready to bring their innovative products to life. But launching a successful campaign on […]
3 min read
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  1. ESG

Pinterest taps into search and shopping data to create holiday gift guides

​[[{“value”:” Dive Brief Celebrities including Pamela Anderson and the Jonas Brothers have also curated shoppable boards as the social platform caters to gift buyers. Published Nov. 12, 2025 By Tatiana Walk-Morris Pinterest used popular search terms to curate gift guides like “the indecisive boyfriend,” “the frequent flyer,” and “teacher gifts that aren’t mugs.” Getty Images […]
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  1. ESG

Drug Channels Outlook 2026: Live Webinar with Adam J. Fein, Ph.D., on PBMs, Part D, DTC Strategies, Drug Policy Trends, and More

2026 is shaping up to be another transformative year for the U.S. drug channel. Join Adam J. Fein, Ph.D.—president of Drug Channels Institute (DCI) and author of Drug Channels—for his exclusive live video webinar: Drug Channels Outlook 2026 Live Broadcast: Friday, December 12, 2025 12:00 p.m. to 1:30 p.m. ET Register Now Gain the latest […]
3 min read
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  1. ESG

The Role of AI in Accelerating the Hydrogen Truck Market

As the world transitions to sustainable transport solutions, hydrogen-powered trucks are becoming a compelling option for long-haul and heavy-duty freight. Unlike battery electric vehicles (BEVs), hydrogen fuel cell trucks offer faster refueling, longer range, and the ability to handle heavier payloads efficiently. While these vehicles represent a leap forward in clean mobility, another transformative technology […]
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  1. ESG

Traffic & Conversion Dynamics in Furniture Retail

Author’s Expertise: With over 15 years of experience in retail analytics and customer behavior analysis, I’ve helped more than 500 retailers optimize their follow-up strategies. At Trakwell, our team has analyzed millions of customer interactions across furniture, mattress, and high-value retail segments, giving us unique insights into what truly drives conversion and ticket size improvements. […]
3 min read
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  1. ESG

A Retrospective on Pizza Hut: The Rise, the Plateau and the Slow Slide

  Founded in 1958, Pizza Hut long symbolized the rise of national pizza chains in the U.S.—but the story is not of a perpetual trajectory upward. Over the decades, Pizza Hut achieved remarkable reach yet simultaneously made major strategic mis-steps that have, by 2025, severely eroded its dominance in the pizza space. Below I chart […]
6 min read
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  1. ESG

Wobbly Unicorns, Luxury Bifurcation, and Tecovas’ CEO David Lafitte on Growing Through ‘Radical Hospitality.’

Hosts Steve Dennis and Michael LeBlanc welcome David Lafitte, President and CEO of Tecovas, the fast-growing Austin-based brand bringing cowboy culture to modern consumers. Lafitte’s career journey—from corporate attorney to Chief Operating Officer at Deckers Brands (home of UGG and Hoka) and now to retail leadership at Tecovas—is a masterclass in reinvention and focus. Under […]
3 min read
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  1. ESG

Why Retailer Market Fit Is Critical for Product Startups

Many innovative product startups dream of seeing their products on the shelves of retail giants like Walmart, Best Buy, or Costco. While that dream is exciting, few founders stop to ask an important question — is that actually the right move right now? Getting your product into thousands of stores can be a major milestone, […]
3 min read
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  1. ESG

How to Transition from E-Commerce to Brick-and-Mortar Sales

Making the transition from digital retail to offline channels like stores, catalog companies, TV shopping networks, and more can be daunting and prevent many successful online consumer product companies from growing. Making the transition from e-commerce to brick-and-mortar sales is easier than it has ever been but being prepared can make all the difference. Here […]
6 min read
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  1. ESG

Stand up for retail | Viewpoint: Pete Cheema

Responsible community retailing is at the very heart of our sector. Convenience retailers not only care greatly about their communities and their customers, they actively contribute to the local area they operate in – providing essential local employment, supporting sustainability and creating a vital local… This story continues at Stand up for retail | Viewpoint: […]
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  1. ESG

Subway’s Festive Feast Collection: A Grocerant Guru® Perspective on How Subway Is Winning the Holiday Season

  Subway has done it again — fusing innovation, nostalgia, and convenience into a single bite. With the launch of its Festive Feast Collection debuting nationwide on November 13, the world’s largest sandwich chain proves it’s not just keeping up with consumers — it’s anticipating their desires with impeccable timing. The Grocerant Guru® has long […]
5 min read
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  1. ESG

The New Product Cycle: How New Products Make It to Store Shelves

New products are the lifeblood of retail. They drive sales, create excitement, and keep customers coming back. But getting your product from concept to retail shelves is no simple task. It takes strategy, timing, and flawless execution. In this guide, we’ll break down the new product cycle—from idea generation to retail placement—and highlight what it […]
4 min read
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  1. ESG

How To Develop An Invention In 8 Steps

A great idea can change an industry if you let it. But it’s on you, the inventor, to take action steps. There are eight steps to making your invention a real product. They are: 1. Conceptualize Your Invention And Prepare Yourself The first step in how to make your invention real is to conceptualize your invention. In […]
6 min read
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  1. ESG

Packaging Power: How Innovation in Foodservice Packaging Drives Excitement, Sales, and Takeout Experiences

  Regular readers of this blog know that packaging is no longer just a container — it’s a conversation, a marketing message, and a consumer experience all in one. In today’s marketplace, packaging is driving incremental sales in the grocerant niche of Ready-2-Eat and Heat-N-Eat fresh prepared food that is portable, visually appealing, and sustainable. […]
4 min read
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  1. ESG

Training Without Consent is Risky Business: What Business Owners Need to Know About the Proposed AI Accountability and Data Protection Act

AI is a great tool to enhance human creativity through designing and creating new content, creating new and enhancing existing products and a myriad of other ways, but the landscape regarding whether content is protectable or could give rise to liability has been constantly changing, which has made it challenging for companies to properly address […]
5 min read
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  1. ESG

Local news goes over the top: OTT app viewing is growing in US markets

The way Americans consume local news is undergoing a dramatic transformation, moving from the traditional broadcast screen to the personalized, on-demand world of over-the-top (OTT) streaming. Local news apps on platforms like Roku, Samsung, Amazon Fire TV and Apple TV are not just an alternative; they are rapidly becoming a primary source of news and […]
3 min read
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  1. ESG

Snappy Group adds Holland & Barrett CFO and former Ocado Group executive Vineta Bajaj to board

Snappy Group, the company behind Snappy Shopper and Hungrrr, has appointed Vineta Bajaj, Group CFO at Holland & Barrett and former executive at Ocado Group, to its board as a Non-Executive Director. “Convenience is being redefined,” says Bajaj. “It’s no longer just about speed. It’s about service, sustainability, and accessibility. Customers want grocery shopping that […]
3 min read
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  1. ESG

3PL Pricing Explained: Why Costs Vary and How to Estimate Your Fulfillment Fees

3PL pricing is unique. There is no standard rate card for ecommerce product brands to get from a potential 3PL provider. A pricing proposal is dependent on various factors. And to convolute the matter more, there are several different pricing models. ‍3PL Pricing – What Are the Models? In the fast-paced world of eCommerce, order fulfillment […]
7 min read
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  1. ESG

How to Get Your Product Brand into Retail Stores: A Practical Guide for eCommerce Brands

Launching a product brand—whether it’s a consumer gadget, home improvement tool, or trending eCommerce item—is exciting. But getting your products onto retail shelves is a different game altogether. With so many emerging brands competing for space, you need a strong retail strategy to stand out and scale. This guide walks you through how to get […]
4 min read
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  1. ESG

Nicotine pouch brand welcomes government move to ban sale to under-18s

The Department of Health and Social Care recently announced that the Tobacco and Vapes Bill, making its way through parliament, will ban the sale of nicotine pouches to under-18s. It will also include restrictions as to where they can be positioned in shops as well… This story continues at Nicotine pouch brand welcomes government move […]
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  1. ESG

Listen Now: Amazon Ads’ Former Evangelist on the Future of Retail Media 

Retail media has exploded into one of the fastest-growing opportunities in marketing, so much so that the term describing it has now expanded to the more encompassing “commerce media.” “Retail media was really the spark that got us going, and commerce media is the expansion of that to where we are today,” explains Jeff Cohen, […]
2 min read
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  1. ESG

Trading Down While Dining Out: How Chili’s Redefined the “Night Out” Experience

  For much of modern dining history, “going out to eat” meant more than just having a meal — it was a cultural event according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In the 1950s and 1960s, dining out was a special occasion reserved for white-tablecloth restaurants, where service, silverware, and […]
4 min read
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  1. ESG

New Amazon smart delivery glasses help drivers navigate routes and complete deliveries

Amazon has unveiled new smart glasses designed to assist drivers in navigating their routes and completing deliveries. The AI powered technology provides hands free navigation, package scanning, and hazard detection directly in drivers’ field of view, eliminating the need to look down at their smartphones while making deliveries. The glasses feature computer vision technology that […]
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