Marketing: Loyalty & Subscription

  1. Media & Marketing
Netflix added 8.3 million new subscribers in the fourth quarter to bring its worldwide total to 222 million. The video subscription service does not expect its sales trajectory to continue at the same pace in 2022. Netflix recently increased the monthly fees it charges for its basic and standard subscription plans.
  1. Shopper & Customer
What is market segmentation? Market segmentation, also known as audience segmentation, means splitting potential customers into meaningful groups based on their characteristics, wants, and behaviors. Once you’ve got these segmentations, you can tailor your marketing messages to speak more directly to your varied customer base.  It’s the 101 playbook on speaking to the right people […]
  1. Trends & External Forces
The future of martech is all about leveraging customer data to create personalized experiences that drive loyalty and business growth. The post The future of martech: Pump up the value through personalization appeared first on The Future of Customer Engagement and Experience.
  1. Channel: Delivery
Grocery delivery company Instacart announced this morning that it will partner with Chase to offer an Instacart-branded credit card that will offer accelerated points on purchases made using the card for purchases in the Instacart system. The card reportedly will be made available to consumers later this year. The announcement says that “the new Instacart […]
  1. Corporate Strategy
Marketing needs a new business purpose. Without a new business purpose, marketing will have no purpose. Instead of a profession, marketing has become a trade: the trade of managing and executing marketing and media tactics. Marketing has fallen in love with the increasing number of communication channel opportunities, social media, entertainment, events, online and so […]
  1. Shopper & Customer
BENTONVILLE, Ark. — Wal­mart recruited Janey Whiteside three and a half years ago to fill the newly created position of chief customer officer, a title that came with a mandate to build innovative services and solutions that help customers live better. Janey Whiteside For Whiteside and her team, that meant getting to know customers better. […]
  1. Shopper & Customer
Emotion is key to differentiated experiences that drive customer loyalty. But many companies get emotion wrong. Rather than designing experiences built on a broad spectrum of emotions, they equate emotion with delight. Contrary to popular belief, making customers feel content, happy, or delighted impacts loyalty less than making customers feel respected, understood, valued, or confident. […]
  1. Corporate Strategy
So how do you explain why brand strategy is important? Through the lens that speaks to all business leaders: VALUE. On average, brand accounts for more than a third of shareholder value, according to Interbrand and JP Morgan, so anything that improves your brand should have a significant impact on a business’ bottom line. Now […]
  1. Media & Marketing
Nisa has announced a UK wide roll-out of Jisp’s augmented reality (AR) vouchering system, Scan & Save, to independent retailers. The move follows a pilot, which delivered 82,116 scans, 40,001 taps and 32,895 redemptions on Scan & Save branded AR vouchers from September to December. Participating retailers accumulated a combined discount redemption value of £36,211 […]
  1. Data & Insights
The Current State of Delivery Experiences Did you know that 1-in-3 customers abandon a brand after just one incident involving poor delivery experiences? Therefore, it is important to deliver delight with every shipment and exceed your customers’ expectations.  However, if you’re like any other e-commerce business, you’re unwillingly neglecting what comes after the customer hits […]
  1. Media & Marketing
Young customers are less likely to sign up for loyalty schemes but also more likely to be struggling financially, according to research from digital specialist TWC. The TWC Trends – Savvy Shopping report supports the theory of a “K” shaped economic recovery after the pandemic, with younger shoppers struggling financially, while boomers (55 and over) […]
  1. Channel: Grocery
JACKSONVILLE, Fla. — Winn-Dixie is offering deeper discounts on more than 150 most-shopped products, the retailer said Thursday. The grocer’s “Down Down” program promises to save Winn-Dixie customers more than 15% on average when they buy the products, which are identified by special signs and tags bearing a red hand. The deals will help offset […]
  1. Channel: Restaurants
There is no doubt that the tight labor market is leading to rising salaries, new perks, wage inflation, food cost inflation, etc. Most concerning to many is the rise in unionization of restaurant employees and the onslaught of unforeseen consequences resulting from the rise of restaurant worker unionization. Regular readers of this blog know that […]
  1. Operations & Supply Chain
Few things keep retailers up at night as much as merchandise returns. The average retailer incurs $106 million in returns for every $1 billion in sales, according to one report. During 2021’s Cyber Week alone, global online spend reached $275 billion. That’s an estimated $29 billion expected in returns from just one week. Brands employ […]
  1. Channel: Grocery
GRAND RAPIDS, Mich. — SpartanNash has promoted Amy McClellan to senior vice president and chief marketing officer, the company said Monday. McClellan will lead the marketing function and report to SpartanNash president and CEO Tony Sarsam. “Promoting from within is a key component of our People First culture,” said Sarsam. “Amy has brought invaluable expertise and leadership […]
  1. Channel: Grocery
BOISE, Idaho — Albertsons Cos. on Monday announced the own brand products chosen by customers as the winners of its inaugural FRESH PICKS Exclusive Product Awards. The company’s Signature SELECT Ice Cream + Store Baked Cookies combination topped the list, according to the company, which said that six additional products were also awarded the FRESH […]
  1. Shopper & Customer
Loyalty, deals and rewards services are a rarity in most African markets. The unit economics and other factors such as currency instability make such businesses hard to pull off in the region. Yet, ThankUCash, a platform launched in 2018 by Connected Analytics, has managed to thrive, proving that not all is gloom in the deals, […]
  1. Channel: Restaurants
For ten bucks a month, Taco Bell said yesterday, its customers can purchase a new Taco Lover’s Pass that will allow customers “to redeem one of seven iconic tacos a day for 30 consecutive days at participating U.S. locations.” The pass can be acquired via the Taco Bell mobile app, which then  can be used […]
  1. Media & Marketing
Being The Ricardos, Aaron Sorkin’s new film on Amazon Prime Video about Lucille Ball and Desi Arnaz, works on many levels, including as a treatise on crisis management – the lessons reflect the old Colin Powell line about how “bad news isn’t like wine – it doesn’t improve with age.” Rather than writing and directing […]
  1. Media & Marketing
After the first decline in retail sales figures in more than a decade, 2021 has seen the UK retail sector in recovery mode. By November, the British Retail Consortium was reporting that things were largely back to normal, while overall Black Friday sales were up more than one-fifth compared to 2020.  However, with supply chain […]
  1. Media & Marketing
In many ways, a healthy relationship between your brand and its community parallels that of a healthy relationship between two people. Community appreciation rests on simple tenets like respect and empathy, and a positive, long-lasting, and mutually-beneficial relationship should be celebrated whenever possible. When thinking about the connection you’ve built with your community and its […]
  1. Shopper & Customer
In the highly competitive and fast-paced world of e-commerce, one thing is always certain: We’re in for yet another year of change and disruption. Over the past 12 months, we’ve seen the early adoption of new platform models (like headless e-commerce), new marketing and tracking methods resulting from privacy changes, and shifts in performance goalposts […]
  1. Shopper & Customer
By now, every marketer knows that third-party cookies will soon go away. While the fact may have left some marketers feeling lost as to how to target and engage consumers moving forward, third-party cookies were more of a crutch than a catalyst when it came to developing impactful campaigns and sustaining long-term business growth. Marketers […]
  1. Media & Marketing
Marketing and advertising strategies look a lot different today than they did just a few years ago. Companies used to drop serious cash on highly-coveted TV and radio spots, but tactics have shifted majorly towards personalization and hyper-targeted content.  Practically, this means brands are more concerned with launching targeted campaigns within particular demographics than casting […]
  1. Data & Insights
E-commerce sales have accelerated dramatically throughout the pandemic. Gartner found that nearly half of consumers increased their online shopping last year. More transactions mean more generated data; data that e-commerce providers can use to improve customer engagement and overall business performance. With augmented analytics, e-commerce players can accelerate the process of turning data into actionable insights […]
  1. Shopper & Customer
Most consumers opt into brand notifications on their smartphones in order to earn immediate discounts or loyalty reward points. The post Why People Opt In – and Out – of Brand Communications on Smartphones appeared first on Marketing Charts.

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  1. RetailWit QuickWit
Microsoft to acquire Activision Blizzard Microsoft has reached a deal to acquire Activision Blizzard for $68.7 billion in cash. The acquisition will make Microsoft the third-largest video gaming company. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes […]
  1. Media & Marketing
  2. Channel: Restaurants
  3. CPG: Beverage
  4. Media & Marketing
  5. Agencies & Vendors
  6. Data & Insights
  7. International
Dried pasta should be so easy to cook and yet, somehow, that delicious al dente texture Italian restaurants so effortlessly perfect often seems to elude even the biggest pasta fans. Leave the pan boiling for 30 seconds too long or too little, and it seems you either end up with overcooked mush or a bowl […]

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