Marketing: Loyalty & Subscription

  1. Channel: Drug
The CPG Guys are joined in this episode by Abi Subramanian, Group VP of Customer Loyalty, Marketing at the Walgreens Advertising Group. Follow Abi Subramanian on LinkedIn at: https://www.linkedin.com/in/abishake/Follow Walgreens advertising group on LinkedIn at: https://www.linkedin.com/company/walgreens/ Abi answers the following questions : 1. Welcome back, since we last had you, here you are at Walgreens. […]
  1. Data & Insights
AI is revolutionizing retail, delivering substantial returns, enhancing customer personalization, optimizing supply chain management, and streamlining operations. Join us as we highlight real-life examples and best practices from industry leaders who are leveraging AI to transform their businesses and stay ahead of the competition. Today’s Rundown State of the Consumer 2024: What’s now and what’s […]
  1. Department & Category
ARLINGTON, Va. — For supermarket operators, the nonfoods business is a riddle. An afterthought for many shoppers — and arguably, in some cases at least, for the retailers themselves — products in the category generally deliver significantly higher margins than food and beverages. Increasing sales would go a long way toward improving the financial outlook […]
  1. Data & Insights
We are thrilled to announce that Trakwell now integrates with Podium! You can now request reviews directly from Trakwell and get customers attention directly after a positive interaction. Podium is a revolutionary review and messaging system that lets you collect and manage your online reviews in one central platform. This means you can rank higher, […]
  1. Data & Insights
There’s a lot of debate about what it takes to create scroll-stopping ads and award-winning campaigns, but here’s one truth we’ll always stand by: Market research is the backbone of every successful strategy.  When you know how to do market research, you have the power to understand consumers and make data-led decisions with confidence. Without […]
  1. Technology & Innovation
​[[“value”:” Dive Brief Ad Relevance uses AI to analyze billions of browsing, shopping and streaming signals from across Amazon’s properties. Published June 20, 2024 Amazon’s new ad-targeting solution leverages AI to analyze billions of browsing, purchasing and streaming data points from the e-commerce giant. Getty Images via Getty Images “]] 
  1. Channel: Grocery
The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
  1. Shopper & Customer
  The success of the grocerant niche is based in large part on convenience, time, and the ‘halo’ of better for you according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who believe that the Smoothie Keg just might be the right product at the right time to drive incremental top line […]
  1. Data & Insights
You know health-conscious customers are reshaping the market, right? This year, it’s all about meeting their evolving needs. From innovative product selections to smart advertising campaigns, you need fresh strategies. Understand your customer base like never before. Offer them exactly what they crave. Boost your sales by keeping up with the latest trends in wellness. […]
  1. Partnerships & Alt Profit
FinTech firm FreedomPay has announced the launch of its Donation on Device platform. In a LinkedIn post, Garrett Brennan, Director of External Affairs & Marketing at FreedomPay, said: “This game-changing platform feature lets you make charitable donations right at the Point of Sale, increasing awareness and support for charity organisations.” The founding partner for this […]
  1. Retailer Media
CVS Media Exchange (CMX), CVS’ retail media network, is beta testing a new self-service offering for its advertiser partners in collaboration with The Trade Desk. While managed services will still be available to CVS’ advertisers, the new self-service option aims to expand the access and transparency of CMX by offering brands more autonomy and control […]
  1. Data & Insights
From Humble Beginnings to Grocerant Guru’s Dream: A Look Back Ever since the convenience store (c-store) industry’s inception, it’s battled the stereotype of peddling just “gas station food.” But according to Steven Johnson, the Tacoma, WA-based Grocerant Guru®, a new era is upon us, and ARKO Corp. is at the forefront. The Rise of the […]
  1. Shopper & Customer
Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
  1. Department & Category
  Prepare for an enlightening journey into the world of convenience store leadership, led by none other than Casey’s General Stores. This Midwestern titan has been subtly transforming the grocerant landscape over the past seven years, and their recent financial triumphs are a testament to their innovative approach. According to Steven Johnson Grocerant Guru® at Tacoma, […]
  1. Owned Brands (Private Label)
GOODLETTSVILLE, Tenn. — Although inflation’s pace has slowed since the middle of 2022, the cost of everyday essentials continues to rise. At Dollar General, more shoppers are experimenting with store brands as they seek ways to lessen the strain on their family budgets, says Jackie Li, senior vice president, private brands and global sourcing at […]
  1. Corporate Purpose
Webinar Building brand loyalty with LGBTQ+ audiences LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and inclusive way. Watch our latest webinar and learn how to build brand loyalty with LGBTQ+ audiences.   Watch the webinar Webinar Building brand loyalty with LGBTQ+ audiences LGBTQ+ consumers welcome brand engagement—provided it’s done in an authentic and […]
  1. Shopper & Customer
And, just like that, Drizly is out. As of March 2024, the departure of what was once the largest online marketplace for alcohol in North America has created a significant void in the adult-beverage industry. However, this void also presents a significant opportunity for grocers. With customers increasingly returning to in-store shopping, grocery stores are […]
  1. Stores & Formats
Initially a cult classic among runners and exercise fiends, HOKA is now undeniably a mainstream phenomenon. In fact, HOKA parent company Deckers revealed in its Q4 and results for fiscal 2024, which ended March 31, 2024, that the brand’s net sales for the quarter increased 34% year over year, while its full fiscal year net […]
  1. Channel: Mass
ENTONVILLE, Ark. — Walmart announced Friday it will relaunch its fashion brand, No Boundaries. The company commissioned an expert design team to build the line with Gen Z customers in mind. This is the first time Walmart has dedicated fashion designers to the No Boundaries brand. “Refreshing our private brand portfolio is critical to our […]
  1. Channel: Restaurants
  At the intersection of yesterday and tomorrow hot dog sales are making noise, garnering new consumers, and driving change in fresh food landscape. That said, Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® asks. Is there a beef between Wienerschnitzel and Portillo’s or should there be:   1.       Menu Variety and Pricing: […]
  1. Shopper & Customer
“What’s the one thing my business needs to do to be successful?” It’s a question asked around the world, at TED talks, conferences, bars, and boardrooms. No matter the size of your business, it’s something everyone wants to know. And the answer boils down to one thing, knowing your customers.  And when we say knowing […]
  1. Department & Category
  Roll, roll, roll away roller grill, was the refrain from Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Clearly Johnson’s call was on target and years ahead of other industry experts.  Once again however, fresh prepared foods are a potential goldmine for convenience stores (c-stores), but convincing customers to ditch the roller […]
  1. Media & Marketing
Imagine throngs of festival-goers pulsing with energy, immersed in the electrifying atmosphere of Coachella. The air is alive with the beat of the music, the vibrant colors of the crowd and the tangible excitement that permeates every corner of the festival grounds. Now, imagine capturing that very essence and weaving it into the fabric of […]
  1. Channel: Mass
Sustainability is no longer a niche concern – it’s a central priority for many businesses, especially in the taxi sector. With increasing awareness and regulatory pressures, leaders in the taxi industry are seeking ways to reduce their carbon footprint. Here are some practical strategies to implement green logistics and promote sustainability in taxi operations. Embrace […]
  1. Retailer Media
If you search for a waffle weave blanket on Amazon, summer styles at Target or a dishwasher at Best Buy, there’s a good chance that the first search results you’ll see will be sponsored ads. You might also get a promotional banner at the top of the page and a nicely branded video after a […]
  1. Channel: Restaurants
  Foodservice Solutions® team including Steven Johnson our Grocerant Guru® wanted to take a look back, and a look forward at the intersection of unions and restaurants in the United States. We think you should do the same. A Historical Perspective  The restaurant industry has a long history of unionization, dating back to 1891. The […]
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MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
  1. Channel: Mass
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Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
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Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY.  While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning […]
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  24. Owned Brands (Private Label)
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The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.

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