Marketing: Loyalty & Subscription

  1. Media & Marketing

Your Views:  Loyalty Ignored

I went off yesterday – twice – about Amazon’s decision to convert Prime Video to an advertising-supported platform;  you’ll only be able to watch commercial-free if you pay an extra $36 a year (which makes it a de facto Prime membership fee increase).  I think this represents a lack of loyalty on Amazon’s part to […]
3 min read
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  1. Trends & External Forces

FTC Antitrust Suit Against Amazon Expected This Week

Politico reported on Friday that “a long-awaited antitrust case against Amazon’s massive online retail operations is expected to be filed in federal court as soon as Tuesday. “The Federal Trade Commission has been preparing a complaint since at least the start of this year targeting an array of Amazon’s business practices. The exact details of […]
2 min read
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  1. Media & Marketing

Amazon Converts Prime Video To Ad-Supported Offering

Amazon plans to start running commercials on Prime Video starting early next year, essentially converting a subscriber-supported service to an ad-supported platform. There will be an option for users who don’t want ads.  They will be able to pay $2.99 a month – or almost $36 a year on top of the $139 annual Prime […]
4 min read
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  1. Data & Insights

The Mobile Way: Activating Messaging Channels for Better CX 

April marked 50 years since the first mobile phone call. Since then, mobile devices have matured to become the remote control for our lives, our primary point of digital interaction. Most desktop activity has moved to mobile, providing consumers the ability to instantaneously search the web, shop for goods and services, track online orders, find […]
3 min read
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  1. Retailer Media

The Digital Metrics That Matter for Commerce Success Today DSI

“Not all sales are created equal. We’re kind of starting a new startup cycle. At the same time, I don’t want to say ending the old cycle, but you’re slowing down the traditional cycle. We have to invest ahead of the curve, or we won’t be around to use what we already have.” — Chris […]
9 min read
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  1. Technology & Innovation

How to Win in Retail: Less Science, More Art

By Doug Stephens Over the last 20 years, technology has transformed retail. Mobile phones have become essential conduits for communication, entertainment and commerce. Technologies like augmented reality, once a novelty, have become commonplace digital merchandising and selling tools. E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has […]
7 min read
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  1. Channel: Dollar/Value

BP hires former Lidl UK marketing director for convenience retail role

[[ by BP has appointed former Lidl UK marketing director Claire Farrant as VP of marketing for its mobility and convenience retail business in Europe. Farrant spent ten years in senior positions at Tesco prior to joining Lidl in 2015. At Lidl, she played a crucial role in expanding the retailer’s market share and was […]
< 1 min read
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  1. Channel: Convenience

7-Eleven Expanding it’s ‘Halo’ of Better-4-You

  Doing good work while working to do good is a formula that edifies both customers and employees to your brand. In the case of 7-Eleven focusing on doing good, will benefit Children’s Miracle Network hospitals, employees while garnering favor with consumers according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, […]
3 min read
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  1. Media & Marketing

Big Y updates loyalty program to offer more flexibility

    [[“value”:” Big Y Foods has revamped its myBigY Rewards loyalty program to offer shoppers more flexibility in the way they use their rewards points. It also appears to compete more directly with the Stop & Shop GO Rewards program offered by Big Y’s main rival in the region. Related: How Big Y’s […]
2 min read
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  1. Channel: Delivery

Uber Eats to accept SNAP benefits in 2024

    [[“value”:” Uber Eats said it would begin accepting Supplemental Nutrition Assistance Program (SNAP) benefits for groceries beginning next year, following the nationwide rollout of SNAP acceptance at Instacart. “We know that online food delivery can have a meaningful impact in reducing barriers to fresh groceries, especially for the most vulnerable – including people […]
2 min read
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  1. Retail Operations

Aptos GM: “Omnichannel focus has turned toward practicality, profitability”

Zaki Hassan, General Manager for EMEA & APAC at retail technology solutions provider Aptos. Credit: Aptos. Retail technology solutions provider Aptos has suggested that companies are taking a cautious approach to investing in their omnichannel operations in the current economic landscape. The firm, which is a supplier to upwards of 500 retail brands around the […]
4 min read
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  1. Trends & External Forces

Your Views:  Wisdom From Frankie Five Angels

Earlier this week I did a FaceTime in which I expressed a certain amazement with stories about how many men spent a lot of time on a regular basis thinking about the ancient Roman empire.  I mentioned that I’m not one of those men – I maybe think about it when watching “Gladiator” and “A […]
6 min read
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  1. Media & Marketing

OffBeat:  Tucci Magic

I’ve been fascinated this week to see how Stanley Tucci has launched a new collection of cookware in partnership with Williams-Sonoma. To be clear, I’m a fan of all things Tucci.  Not just because we grew up in the same part of the world – in Westchester County, New York.  (Though I’m about six years […]
2 min read
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  1. Department: Nonfood

Staples Adds Uber Eats Delivery Option for School and Office Supplies

Staples has partnered with Uber Eats to make school and office supplies available for scheduled or on-demand delivery from its stores across the country. Members of the Uber One loyalty program will benefit from $0 delivery fees and up to 10% off Staples orders of $15 or more at selected stores. “Back to school and […]
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  1. Shopper & Customer

Operation Omnichannel: A Seamless and Cohesive Shopping Experience

With the popularity of online shopping, it’s critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of […]
3 min read
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  1. Data & Insights

Why Retailers Should Reassess Their Data Tracking Strategies Ahead of the Holidays

With online shopping maintaining its edge over the in-store experience post-pandemic, brands are already focusing on their e-commerce advertising strategies ahead of the holidays — from social media integration to maximizing their use of consumer data. According to a recent survey, a staggering 66 percent of e-commerce decision makers said they were prioritizing collecting first-party customer data in […]
3 min read
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  1. Shopper & Customer

’Tis the Season to Bust 3 Customer Experience Myths

The holidays are filled with myths, misconceptions and half-truths. We’ve all heard them: “Santa is real,” “I love this heinous sweater,” or “I’m not sure where that last cookie went.” When it comes to the retail industry, myths about customer experience (CX) are some of the most pervasive. During the holiday season, it’s critical for […]
3 min read
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  1. Channel: Mass

Walmart Adds Subscription Service for Everyday Essentials

Walmart is continuing its encroachment onto Amazon’s turf with the addition of a new subscription service for repeat purchases, similar to Amazon’s Subscribe and Save offering. But Walmart took the moment to also remind customers of other capabilities enabled in the Walmart app that they won’t find on Amazon (without using those words of course), […]
3 min read
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  1. Channel: Mass

Walmart Adds Subscription Service for Everyday Essentials

Walmart is continuing its encroachment onto Amazon’s turf with the addition of a new subscription service for repeat purchases, similar to Amazon’s Subscribe and Save offering. But Walmart took the moment to also remind customers of other capabilities enabled in the Walmart app that they won’t find on Amazon (without using those words of course), […]
3 min read
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  1. Data & Insights

The Limited Role of AI in Ecommerce

In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude of interactions and emotions that succeed that singular moment. Underlying these experiences is the invisible hand of artificial intelligence, steering […]
5 min read
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  1. Trends & External Forces

Safeguarding Brand Integrity and Trust Amid Counterfeit Concerns

Counterfeiting is a pressing concern for businesses globally, transcending all sectors and demographics. It affects the brick-and-mortar, catalog, and e-commerce sectors and undermines customer retention, service, management, merchandising, mobile, and omnichannel integration. It encompasses everything from fake consumer goods to fraudulent copies of digital products. This rising tide of counterfeiting is fueled by an intricate […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon Announces Oct. 10-11 as Next Prime Sale

Amazon.com announced on Monday that its next Prime Day sale will be held Oct. 10-11, promising deals as often as every five minutes during the 48-hour event. This is the second Prime Day event the online retail giant has held this year. During the July Prime Day event, the top-selling deal categories included home, fashion and […]
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  1. Data & Insights

How AI-Powered and Data-Driven Retailers Can Prosper in Tough Economic Conditions

Rising inflation and changing marketplace trends are among the key concerns of retailers around the U.S., as shoppers not only display unprecedented behaviors but also watch every dollar they spend. This makes it even more difficult for businesses in this space to create compelling marketing campaigns that drive conversions and increase loyalty Shopper Behavior in […]
3 min read
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  1. Channel: Grocery

UFCW cites ‘echoes of Haggen’ in proposed C&S deal

The United Food and Commercial Workers union on Wednesday expressed deep concerns about the proposed acquisition of 413 Kroger- and Albertsons-owned stores by C&S Wholesale Grocers. “It looks like Haggen 2.0,” said Kim Cordova, president of UFCW Local 7 in Colorado and Wyoming, referring to Haggen’s 2015 implosion after acquiring 146 Safeway and Albertsons stores […]
4 min read
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  1. Data & Insights

Retail Traffic Trends #137: Data behind the customer

Over the last few years we have witnessed shopping patterns take many twists and turns. This week, we’ll look at the latest insights on shopping trends and how they impact holiday forecasts and Predictions for 2023. THIS WEEK’S HIGHLIGHTS Carbon neutral: Eco-friendly online shopping to top $100 Billion.Doorcounts is becoming Trakwell.ai: Click HERE to learn […]
2 min read
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  1. Trends & External Forces

Prime Members Could Get New Healthcare Benefits

Business Insider reports that Amazon is considering internal proposals that would integrate its One Medical healthcare services into Prime membership, offering discounted prices that would simultaneously add value to Prime while expanding the One Medical customer base.  Also consideration is creating a new subscription track for One Medical. According to the story, “Internally, the new […]
2 min read
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  1. Shopper & Customer

Study:  Uptick In Online Grocery Shopping, Plus High Satisfaction Levels

Acosta Group is out with its annual online grocery shopping study, concluding that there has been “a slight uptick in online grocery shopping over last year, with 55% of grocery shoppers buying groceries online at least some of the time. This upward trend is driven by more consumers who are shopping online regularly but still […]
2 min read
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  1. Department: Nonfood

Walmart Pilots Pet Services Center in Georgia

Walmart has opened its first-ever Pet Services center at the same store in Dallas, Ga. Where it piloted the first Walmart Health center. “Now customers will be able to conveniently access their family’s basic health care solutions in one central location, including the health care needs of their furry friends,” said Kaitlyn Shadiow, VP of Merchandising […]
2 min read
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  1. Department: Consumer Durables
  2. Department: Consumer Durables
  3. Corporate Strategy

Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT

Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met…
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  1. Channel: Drug
  2. Shopper & Customer
  3. Trends & External Forces
  4. Stores & Formats

CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason

As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying…
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  1. Channel: Ecommerce & Digital
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces

Amazon Invests $4 Billion in AI Company Anthropic

Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […]
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  1. Channel: Marketplace
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Retailer Media

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger.
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