Marketing: Loyalty & Subscription

  1. Corporate Finance
The RETHINK Retail team ventured to NYC from January 14-17th for NRF 2023: Retail’s Big Show. While there, we had the opportunity to speak with attendees from our Top Retail Influencer community and learn about their event experience. #TRI members- April Sabral, Andrew Smith, Carl Boutet, Alberto Serrentino, Charles Haseman, Christine Russo, Guy Courtin, and […]
  1. Shopper & Customer
Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […]
  1. Shopper & Customer
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Department: Consumer Durables
Foot Locker is making cuts to its staff and store fleet as it looks to trim costs under new leadership. The footwear retailer on Thursday announced that it would eliminate an undisclosed number of “corporate and support roles,” which the company expects to account for about $18 million in cost savings on an annualized basis starting […]
  1. Data & Insights
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]
  1. Shopper & Customer
The beginning of the year is a time of great momentum and in the ever-evolving retail industry, you must always be prepared for what’s coming down the pipeline. In the past few years, I’ve seen a significant shift in retailers using technology to create more meaningful and personalized engagement strategies to inspire consumers to take […]
  1. Shopper & Customer
Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not […]
  1. Start Ups
Emperia, which creates immersive e-commerce spaces for retail brands, has raised a $10 million Series A. This follows an $875k pre-seed in 2021 (featuring Concept Ventures, SFC Capital, Blissgrowth). The Series A round was led by Base10 Partners and joined by investors including Daphni (via its retail fund Dastore), Sony Innovation Fund, Background Capital, Stanford […]
  1. Media & Marketing
There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
  1. Operations & Supply Chain
2022 was a tough year for retailers and e-commerce sellers. With supply chain snarls around the globe, they’ve struggled to get the products they need. Now that those snarls are easing and products are flowing, sellers face diminishing consumer demand, which poses the threat of inventory sitting around unsold. In a survey of retail executives […]
  1. Media & Marketing
Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
  1. Channel: Ecommerce & Digital
Amazon has launched RxPass, a subscription for Prime members that offers select generic medications with free delivery for a flat fee of $5 per month. The service, which doesn’t require health insurance, currently covers medications for 80 common conditions, including high blood pressure, anxiety and acid reflux. RxPass was designed to save time for Amazon […]
  1. Shopper & Customer
The NRF Big Show, held in NYC Jan. 15-17, did more than bring together 35,000 attendees and more than 1,000 exhibitors. The event also gives us business editors the chance to suss out the major trends that retail decision-makers will be grappling with in 2023. Here’s our take on just a few of the key […]
  1. Shopper & Customer
​Understanding the value your customers bring and how you can maximize it is crucial, especially when there’s an impending recession. When the economy suffers, customer lifetime value (CLV), or the long-term revenue that customers create, can take a huge hit. Consumers are more cautious and they’re likely to shop around in search of alternative or […]
  1. Technology & Innovation
Fascinating piece in Axios about Mill, a new green tech startup that “wants us to rethink what we do with our banana peels, pepper tops and other kitchen scraps.” Mill is “part hardware startup, part subscription service.  Customers are sent a bin for their kitchen scraps. The bin — which needs to be plugged in […]
  1. Technology & Innovation
There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact […]
  1. Data & Insights
The dashboard makes it possible to accurately monitor various information relating to the objectives set and the health of the company. This monitoring is organised around key indicators (also called KPIs), which are collected and listed. However, when you become an e-commerce seller, it can be complicated to develop a relevant and efficient dashboard. To […]
  1. Shopper & Customer
One of the most persistent trends of the last 30 years of CPG marketing has been SKU (Stock-Keeping Unit) proliferation – the addition of more products and a variety of products based on changes to the market, such as adding several new flavors of a top-selling beverage. However, this trend is coming to an end.  […]
  1. Technology & Innovation
Financial constraints like inflation costs and rising interest rates are hitting many consumers hard. This instability, paired with changing customer expectations from banks, means you must focus more on personalizing your customer service engagements and offering more proactive advice.  Doing so can help bridge a growing customer expectation gap, while helping your bank run more […]
  1. Shopper & Customer
In Charles Dickens’ treasured story, “A Christmas Carol,” Ebenezer Scrooge peers into his past, present and future, learning valuable lessons from his mistakes and emerging a better man. Thankfully, retailers don’t need a visit from three ghosts to make wiser choices in the new year. As retailers face down a looming recession, here’s what they […]
  1. Shopper & Customer
Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come, […]
  1. Channel: Dollar/Value
GOODLETTSVILLE, Tenn. — Dollar General is partnering with Ibotta to launch a cash-back rewards program that aims to boost customer loyalty by helping its shoppers get more for their money. “We are excited to provide an additional innovative option for our customers to help stretch their budgets,” said Emily Taylor, Dollar General’s executive vice president […]
  1. Media & Marketing
  Your customers first option when looking up “what’s for dinner” is on a hand-held device, either a phone or tablet.  Digital food marketing is simply the cost of admission in the world of fresh food marketing according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Outside eyes and open our eyes […]
  1. Shopper & Customer
The grocery sector has undergone serious shifts in the past couple years. From upgraded technologies that enable digital ordering to pandemic-era shopping habits that sent certain products flying off the shelves, today’s grocery shoppers are no longer loyal to the same store or chain. They hunt for the retailers with the best products, selection and […]
  1. Shopper & Customer
Facing an economic downturn and reduced spending, 2022 was arguably one of the toughest year’s retail has ever faced. As the cost-of-living crisis continues, thoughts are now turning to what 2023 will have in store and how e-commerce merchants will respond to the challenges ahead. We spoke to a range of industry experts to get […]
  1. Data & Insights
Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for […]
  1. Shopper & Customer
We’ve been told a consumer’s path to purchase proceeds in a straight line: awareness, familiarity, consideration, purchase … and if done right, it leads to brand loyalty. It’s a logical step-by-step progression model and gives brands the confidence to manage customers’ engagement and activate them along each step in their journey. Illusion Unveiled The problem […]
  1. Media & Marketing
As of January 2023, Yeo Valley Organic 350g and 450g tubs of yogurt will no longer be sold with single-use plastic lids.  Instead, reusable lids will be available via the company’s online loyalty scheme by exchanging ‘Yeokens’. In the build-up to the change, products featured a message telling consumers that the old clip-lids were going […]
  1. Shopper & Customer
Significant transformations are taking place within the fuel and convenience retail industry, resulting in convenience stores rethinking how to handle operations during this period of transformation. Consumer needs and expectations look different than they did even just a few years ago — with an increased focus on convenience, speed and value. As a result, retailers […]

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Editor’s Choice

  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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