Marketing: Loyalty & Subscription

  1. Data & Insights

BFCM 2024: How E-commerce Businesses Can Prepare for Success

Just like how the Super Bowl is a day for sports enthusiasts or the re-release of a famous franchise movie is a treat for the fans, Black Friday and Cyber Monday (BFCM) is a tailor-made event for e-commerce businesses to boost revenue, attract new customers, and build brand loyalty.  As BFCM 2024 approaches in less […]
8 min read
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  1. Trends & External Forces

Aldi’s Growing Food Industry Influence

  Aldi’s Fan Favorites list has become a vital barometer for both the grocery industry and consumer trends. Why? Because the selections reflect emerging shopper preferences, and Aldi’s ability to act quickly on consumer feedback is a blueprint for others. Aldi fans voted to bring back Huntington Home Swedish Dish Cloths, but more importantly, this […]
3 min read
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  1. Shopper & Customer

Why Branding Side Dishes for Takeout Matters

  Side dishes have long been an underappreciated part of the culinary landscape, often treated as a mere afterthought to the main course. However, in today’s competitive retail and restaurant market, branding a quality side dish as a standalone takeout option is a smart strategy that can drive unit sales, store sales, and boost brand […]
5 min read
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  1. Data & Insights

How to plan with business outcomes in mind

If there’s a common thread in the big marketing stories of the last few years, it’s that wins and losses are measured in terms of business outcomes, not media consumption metrics. Of course, one doesn’t go without the other, but too many marketers are absorbed by what’s right in front of them—their media plans and […]
3 min read
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  1. Media & Marketing

7 Tips on Creating a Strong Product Launch In-Store

As a product manufacturer, the success of your new product launch heavily relies on the brand experience you create for customers in-store with your retail partners. A strong brand experience not only helps in effectively promoting your products but also creates a lasting impression on your target audience. To help you achieve this, we have […]
3 min read
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  1. Media & Marketing

How United Airlines’ Media Network Helped Univision Engage with Spanish-Speaking Travelers

The rise of retail media has inspired not just retailers but a whole raft of other businesses to launch their own media networks, drawing on their connections with consumers and commerce systems to introduce a new revenue stream. Among the entrants to the broader world of “commerce media” are ride-sharing services Uber and Lyft; BNPL […]
4 min read
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  1. Partnerships & Alt Profit

10 Things to Consider When Looking for a New Product Manufacturer

Choosing a manufacturer is one of the most crucial decisions you’ll make for your beauty and personal care business. Whether you’re looking to produce hair care, face, body, or other types of products, the right partnership can make or break your brand. Following are some essential factors to consider when you are looking for a […]
2 min read
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  1. Shopper & Customer

McDonald’s: The Brand America Loves to Visit

  McDonald’s has been a cornerstone of American fast-food culture, and its popularity shows no signs of slowing down. Steven Johnson Grocerant Guru® and the team at Tacoma, based Foodservice Solutions® wants you to know you are not the only one that visits McDonalds. In fact, nearly 87% of U.S. households visited the chain at […]
4 min read
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  1. Data & Insights

Consumer Loyalty, Data & Partnerships with Epsilon’s Dave Peterson

The CPGGUYS are joined in this episode by Dave Peterson, GM & global head of retail media at Epsilon, where he is responsible for unifying Epsilon’s global retail media assets and teams to accelerate retailer and brand adoption of the company’s unified retail media platform around the world. This episode is sponsored by Epsilon. Find […]
2 min read
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  1. Shopper & Customer

The New Role of Visceral and Voice Food Marketing

  Success does leave clues and consumers are dynamic not static and according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® as U.S. consumers face rising costs, the dining landscape is evolving in real-time. A recent study by Givex reveals that 41 percent of Americans are eating out less, 45 percent have […]
5 min read
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  1. Channel: Grocery - Natural

Food Product Pricing and Climate Sustainability at Restaurants, Convenience Stores, and Grocery Stores

  Consumers are focusing in on two powerful forces that are reshaping the food industry: climate sustainability and product pricing. Restaurants, convenience stores, and grocery stores are keenly aware of these shifts as they adapt to meet the purchasing preferences of the largest and most socially conscious generations—Gen Z and Millennials according to Steven Johnson […]
5 min read
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  1. Media & Marketing

Six must have features for modern retail success

Thriving in the “offline” and online retail landscape poses greater challenges than before. Reports indicate that online purchases make up 20% of all transactions. As a result, businesses have had to innovate to differentiate themselves. Opting to upgrade your daily sales features is a valuable investment. These features can help expand your e-commerce venture and […]
3 min read
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  1. Shopper & Customer

Do Foodservice Operators Understand the Importance of Developing Handheld Protein Menu Items for Each Daypart?

  Consumers are dynamic not static. As consumer preferences continue to evolve, one thing is clear: the demand for convenience, portability, and high-quality food is growing across all sectors, from grocery stores to convenience stores and restaurants. Now according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®,  at the core of this […]
5 min read
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  1. Channel: Grocery

Harris Teeter’s New HT Traders Ready Made Meals: Another Half-Baked Attempt by Kroger at the Grocerant Niche

  When Kroger Company announced the launch of Harris Teeter’s HT Traders Ready Made Meals, it felt like déjà vu—a familiar attempt at capturing the lucrative grocerant niche that, yet again, missed the mark according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   Johnson believes that, Kroger’s repeated misfires in the […]
4 min read
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  1. Holiday & Events

Retailers Focus on Early Sales, Expanded Assortments to Win Holiday 2024

With the unofficial start to the holiday shopping season (Amazon’s Fall Prime Day Oct. 8 and 9) just around the corner, and consumer confidence wobbly at best, Amazon isn’t the only retailer hoping to capture some early holiday spending next month. Target, Walmart, Best Buy, Big Lots and Michaels all have announced plans for early […]
6 min read
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  1. Media & Marketing

Three Tactics for Optimizing CTV Success

As the CTV landscape continues on its path of rapid growth since the pandemic, with giants like Netflix launching ad tiers, players like Walmart entering the space through M&A and streamers doubling down on global expansion, new challenges and opportunities are emerging. If you’re looking to experiment and thrive in the CTV space, here are three tactics […]
4 min read
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  1. Shopper & Customer

Restaurant Stunt Marketing: Feeding the Ego, Not the Bottom Line Hear that Pizza Hut

  Pizza Hut’s Stunt marketing is nothing more than that. In today’s fast-paced marketing landscape, brands the ilk of Pizza Hut are constantly vying for consumer attention, often leading to a phenomenon known as “stunt marketing.” Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks the idea behind stunt marketing is simple: […]
4 min read
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  1. Data & Insights

Mastering Promotional Pricing: Proactive Holiday Strategies to Protect Your Profits

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. As we approach a period characterized by the looming U.S. presidential election, inflationary pressures and fluctuating interest rates, retailers must adopt a more refined, agile and data-driven approach to pricing and promotions. Fine-Tune […]
3 min read
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  1. Shopper & Customer

Will Foxtrot’s Second Try Pay Off?

  Foxtrot, the modern convenience store chain blending gourmet food, coffee, and convenience, is taking a second shot at expansion after its initial growth struggles. With a focus on urban living, on-demand delivery, and unique product offerings, Foxtrot aims to redefine what convenience stores can be. Steven Johnson the Grocerant Guru® at Tacoma, WA based […]
5 min read
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  1. Technology & Innovation

Including THG Fulfil, Instacart, and Deliverect: last week’s biggest retail technology plays at a glance

RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including HORNBACH Baumarkt, Blue Yonder, One Stop, The Very Group, Puma, CarrefourSA, Lidl Ireland, Shopify, Londis, The Range, Wilko, Primark, and GoWit. Instacart Instacart’s FoodStorm (OMS) technology is announcing new capabilities that will be available for retailers […]
6 min read
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  1. Partnerships & Alt Profit

McDonald’s Leverages Partnerships to Build Long-Term Brand Loyalty Through Kids’ Meals

  There is one thing that regular readers of this blog know, that is Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes is success does not mean you have to reinvent a successful brand building template, most of the time utilizing the template that works the best. With a customer focused […]
5 min read
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  1. Technology & Innovation

ThredUp Nixes Rewards Points as Struggle to ‘Improve Unit Economics’ Continues

ThredUp is ending the points-based component of its loyalty program, as the resale platform continues to look for ways to bolster its bottom line. Beginning Oct. 1, 2024, shoppers will no longer earn points on their ThredUp purchases, and any points already accumulated will expire on Jan. 15, 2025. To ease the blow, the platform […]
3 min read
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  1. Shopper & Customer

Starbucks Marketing Team: Fostering Customer Connections Through Strategic Partnerships

  Success does leave clues, from the perspective of Steven Johnson Grocerant Guru® at Tacoma WA based Foodservice Solutions®, Starbucks has long demonstrated an impressive ability to align its marketing strategies with its customers’ desires, seamlessly blending coffee, culture, and convenience. Their latest partnership with the music duo SOFI TUKKER for National Coffee Day is […]
4 min read
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  1. Associates & Employees

Amazon Boosts Pay for Hourly Fulfillment Workers, Adds Prime Benefit

Amazon will increase pay for hourly frontline workers in its transportation and fulfillment network by at least $1.50 per hour beginning this month, bringing their average base wage to more than $22 per hour ($29 per hour with the value of benefits factored in). The company also is beefing up employee perks, including greater scheduling […]
< 1 min read
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Ranked: The Fastest Shrinking Jobs in the U.S. (2023-2033F)

See this visualization first on the Voronoi app. Use This Visualization Ranked: Occupations With the Most Projected Job Cuts This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. As the economy shifts, the employment landscape changes. […]
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Adobe Predicts 8.4% Growth in Online Holiday Sales, Driven by Discounting

Adobe expects U.S. online sales to hit a record $240.8 billion this holiday shopping season (covering the period from Nov. 1 to Dec. 31), representing 8.4% growth year-over-year. Shopping on mobile devices also is expected to hit a new milestone, growing 12.8% YoY to contribute a record $128.1 billion, which would represent a 53.2% share of online spend this season […]
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  1. Media & Marketing
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Future of Marketing: Part One

Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
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Charted: Maxed-Out Credit Cards by Generation

See this visualization first on the Voronoi app. Use This Visualization Credit Card Utilization By Generation This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. In the first quarter of 2024, the nationwide aggregate credit card […]
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