Trends: Marketing

Articles about trends in Marketing and Media

  1. Technology & Innovation

Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI, and it reveals a pretty dramatic shift in ownership of […]
6 min read
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  1. Data & Insights

Webinar: Cracking the code of brand success in emerging media channels

Webinar Sep 21, 2023 Cracking the code of brand success in emerging media channels Watch the webinar Are you ready to decode the secrets behind building powerful brands in today’s ever-evolving media landscape? Tune in to this insightful webinar as we delve into our “Secrets of Success: Building Brands with Emerging Media” report. In this […]
2 min read
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  1. Channel: Grocery

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
2 min read
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  1. Trends & External Forces

Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam’s Club Member Access Platform, the retail media division of Sam’s Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It’s our member-first approach that differentiates us, along with the combination of our platform, […]
2 min read
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  1. Media & Marketing

Fashion Consumers Don’t Trust Influencers Anymore; Here’s How to Fix the Problem

A recent survey on the effectiveness of marketing via social media influencers has officially burst a long-suspicioned bubble: The facts are in, and nearly 90 percent of consumers are no longer willing to buy what influencers are paid to sell. Such unnerving data indicate a particularly dramatic shift in the marketing landscape for fashion retailers, […]
3 min read
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  1. Data & Insights

How Will Generative AI Disrupt Retail Marketing?

As generative artificial intelligence tools like ChatGPT rapidly evolve, companies across the spectrum are adapting as they try to capitalize on the technology’s potential. This potential ranges from disruptions to marketing efforts, search and consumer behavior to the impacts on workforces, workflows and more. Brand marketers for retailers have been especially focused on following the […]
4 min read
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  1. Media & Marketing

Back-to-School Promotions: Keeping Up With a New Generation of Shoppers Post-Click

Each year customers are getting younger. Savvy brands are now focusing their efforts on appealing to the next generation of shoppers, including tweens, teens and young adults. As of 2022, Gen Z (currently aged between nine and 24 years old) made up 20.88 percent of the U.S. population, so it makes sense that brands are turning […]
4 min read
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  1. Shopper & Customer

10 Ways Brand Leaders Can Promote New Products

No matter how revolutionary your product or service may be, it’s the promotion strategy that can make or break its journey in the market. This is where strategic planning, product positioning, and creative marketing come into play. The product promotion process can seem daunting, of course. But fear not, there are proven strategies that can […]
8 min read
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  1. Shopper & Customer

Notable Email and SMS Marketing Trends From the First Half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these […]
3 min read
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  1. Data & Insights

At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture

Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it. In modern culture, hip-hop stands alone in this regard, and as it celebrates its 50th birthday this month, we can see just how beloved and influential it has become. While […]
3 min read
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  1. Data & Insights

At 50 years old, Hip Hop is more than a music genre; it’s an influential force in modern culture

Music is and will always be an essential element of culture, but seldom is a music genre so pervasive it changes the cultures around it. In modern culture, hip-hop stands alone in this regard, and as it celebrates its 50th birthday this month, we can see just how beloved and influential it has become. While […]
3 min read
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  1. Data & Insights

The Rise of Commerce Media and the Collapse of the Attention Economy

The rise of commerce (or retail) media and the collapse of the attention economy go hand in hand. Case in point: The 2010s were good to direct-to-consumer (D2C) commerce. Most retailers experienced low customer acquisition costs (CAC) afforded through low-cost social media ads (mostly via Meta products like Facebook and Instagram). At the time, these […]
4 min read
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  1. Shopper & Customer

Overcoming the challenges of media planning with GWI

Struggling to ace your media planning? You’re not alone. The challenges can seem endless and the days can seem long – especially when you aren’t seeing results. But don’t feel down. You’re not doing it wrong. You’re just not doing it with GWI.  If the media planning process was easy, every brand would be a […]
6 min read
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  1. Media & Marketing

5 Things to Consider When Experimenting With In-Store Retail Media

Retail media networks (RMNs) are expanding rapidly, and retailers of all sizes are joining the race, offering ad placements on an ever-widening variety of channels. The opportunity here is enormous, as these ads are shown to people who are already looking to make purchases — which isn’t necessarily the case when compared to ads on […]
5 min read
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  1. Media & Marketing

Building Brands On Consumer Belonging And Identity

We live in The Age of I. Banana Republic wants to leverage this phenomenon. The Age of I refers to the tension between two strong human desires: the need to belong (inclusivity) and the need to have a unique identity (individualism). It is an overarching paradox that drives attitudes and behaviors. People want to be […]
5 min read
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  1. Technology & Innovation

3 possible scenarios for the future of martech in the Age of AI

For years, people have been prognosticating the collapse of the martech landscape. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For the past 12 years, those predictions have been consistently proven wrong, year after year after year. (The myths of martech are nothing if […]
6 min read
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  1. Media & Marketing

Inside Tiktok’s Effort to Woo Creators for Its Shopping Program, Including Cash Bonuses, Private Group Chats, and Other Perks

As TikTok continues to dominate the social media landscape, the platform is enticing creators and influencers to stay loyal by launching a TikTok Shop. This new initiative offers cash bonuses, rewards, and access to exclusive groups to those who actively use the platform and contribute to its growth. By providing additional incentives, TikTok aims to…
< 1 min read
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  1. Media & Marketing

Media Tumult, Masculinity, Failure, and Fatherhood — with Jake Tapper

Jake Tapper, CNN’s chief Washington correspondent and host of the weekday television news show “The Lead,” joins Scott to discuss his latest book, “All The Demons Are Here,” along with his thoughts on the current media landscape and the upcoming presidential election. We also hear about Jake’s professional successes and failures, and get his take […]
< 1 min read
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  1. Media & Marketing

How the Photo-First Social App Lemon8 is Redefining Social Commerce

There’s a palpable shift unfolding in the world of social media as the lines between platforms and e-commerce increasingly blend and blur. It’s a trend we’ve all been noticing — even if we haven’t realized it yet. Meta, for one, has made several attempts to tap into this realm by integrating shopping features into Instagram, […]
3 min read
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  1. Data & Insights

What’s Missing From the Modern Marketer’s Toolkit?

The modern marketer’s toolkit is packed with strategies to connect with people — to encourage engagement, to generate store traffic, and to drive sales. From data analysis to social media activation, marketers have an extensive array of technologies to both understand and to reach their customers. However, marketers continue to have challenges connecting with their […]
3 min read
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  1. Media & Marketing

5 Omnichannel Marketing Trends for DTC Brands

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can help […]
2 min read
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  1. Data & Insights

The Future of Retail Media is Digital and Omnichannel

If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […]
5 min read
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  1. Data & Insights

Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies.  We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […]
5 min read
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  1. Retailer Media

How Retail Media Will Scale the Garden Walls

Retail media represents a red-hot growth category within the advertising landscape. eMarketer is expecting U.S. retail media spending to top $45 billion this year. In terms of the impact of retail media networks (RMNs) and the evolution of the business models that drive them, we’re just getting started. Ultimately, we’re going to see a major […]
3 min read
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  1. Corporate Strategy

Shopping Center Marketing: Retail’s Most Expensive Gym Membership?

Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked […]
< 1 min read
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  1. Channel: Grocery

Kroger-Albertsons Deal Could Build A Media Empire

WCPO News has a piece about why Kroger is ready to go to the mattresses to complete its $24.6 billion acquisition of Albertsons. It has less to do with growing grocery market share, the reasoning goes, and more to do with growing a retail media empire. “Long term, the biggest accelerator for profit growth for […]
< 1 min read
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  1. Media & Marketing

Know everything about Product Placement: Definition and Best Practices

When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […]
8 min read
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Trending Topics

Editor’s Choice

  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
  4. Department: Beverage
  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Retail Operations
  16. Operations & Supply Chain
  17. Stores & Formats

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
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