Trends: Marketing

Articles about trends in Marketing and Media

  1. Media & Marketing
Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Introduction Understand the reach of radio with U.S. voters During election years in the U.S., political campaigns […]
  1. Retailer Media
It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data can also serve as a powerful attribution method, closing the […]
  1. Retail Ecosystem
The CPG Guys welcome Cyndi Loza, Managing Editor – Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/Follow Stride consumer partners online at:  https://p2pi.com/ Here’s what we […]
  1. Trends & External Forces
2024 Diverse Intelligence Series The global Black audience Shaping the future of media Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture. Download the report 2024 Diverse Intelligence Series The global Black audience Shaping the future of media […]
  1. Data & Insights
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is […]
  1. Data & Insights
“As [retailers] are seeing more business shift to ecommerce, that’s a more expensive channel for them, so they are really becoming dependent on the retail media revenue. So I think that the manufacturer or the advertiser holds the cards a little bit more than maybe they did in the past.” — Andrea Leigh, Founder and […]
  1. Data & Insights
The theme for retail marketers in 2024 is push forward when others pull back. Amid continued budget consolidation, unpredictable consumer demand, and macroeconomic factors, marketers naturally tend to conserve their resources for a brighter day. Despite industry challenges, the retail landscape is ripe with opportunities. The strong holiday season shone a light on the way […]
  1. Technology & Innovation
As retailers gear up for 2024, they find themselves in an ever-changing market … yet again. They understand shoppers and offer them value in a world where customer privacy is coveted, third-party cookies aren’t an option, and anonymous shoppers reign, representing a bulk of transactions. The technologies powering e-commerce platforms continue to evolve, but now […]
  1. Data & Insights
What does the future hold for retail media? Inmar Intelligence Wed, 01/03/2024 – 7:50pm Leah Logan: Expect a shift from retail media standardization to transparency.  As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine […]
  1. Media & Marketing
BENTONVILLE, AR — Integrated communications agency 4media group today announced the relaunch of its influencer marketing agency, Dynamik Influence. The announcement marks a new chapter in 4media group’s mission to empower brands to harness the power of influencer marketing and achieve their business goals. With a renewed focus on innovation, data-driven insights, and personalized campaign […]
  1. Data & Insights
If 2023 marked brands’ initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There’s palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These […]
  1. Media & Marketing
With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can, […]
  1. Retailer Media
For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub […]
  1. Media & Marketing
Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for […]
  1. Shopper & Customer
As we step into 2024, the retail landscape is undergoing a transformative shift, with virtual retail stores emerging as the next big online trend. This shift isn’t just a fleeting fad but a response to changing consumer behaviors and technological advancements. As 3D for the web becomes more mainstream, traditional e-commerce websites are becoming flat […]
  1. Media & Marketing
Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for […]
  1. Channel: Ecommerce & Digital
Amazon dodges $270m tax bill with win in EU’s highest court. Credit: Daniel Holland on Unsplash. US-based e-commerce giant Amazon has emerged victorious in a tax battle with the European Union (EU) over illegal tax benefits accusations. The Court of Justice of the EU (the ECJ) confirmed that the European Commission (EC) “has not established […]
  1. Media & Marketing
In our previous column, you learned how to successfully move inventory and the strategies you can use to optimize your placement. In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising, why they’re important, and the secrets you need to know to get the attention of […]
  1. Shopper & Customer
Restaurant and Apparel categories recorded the highest sales increase of 7.8% and 2.4%, respectively. Credit: sasirin pamai/Shutterstock.com. US retail sales, excluding automotive, has grown 3.1% year-over-year (YoY) during the holiday period from 1 November to 24 December. This increase was revealed in a report by Mastercard SpendingPulse, which provides preliminary insights on national retail sales […]
  1. Data & Insights
As of early December, Amazon is on the verge of eclipsing Walmart as the world’s largest retailer, with the online giant’s holiday revenues potentially surpassing its longstanding rival’s / Credit: VDB Photoss via Shutterstock The retail landscape in 2023 is a battlefield, with economic challenges and global uncertainties, including the ongoing cost-of-living crisis, geopolitical tensions, […]
  1. Data & Insights
As of early December, Amazon is on the verge of eclipsing Walmart as the world’s largest retailer, with the online giant’s holiday revenues potentially surpassing its longstanding rival’s / Credit: VDB Photoss via Shutterstock The retail landscape in 2023 is a battlefield, with economic challenges and global uncertainties, including the ongoing cost-of-living crisis, geopolitical tensions, […]
  1. Merchandising
Customers can now choose to include Amazon’s packaging during checkout if desired. Credit: Frederic Legrand – COMEO via Shutterstock. Approximately 11% of global Amazon shipments are now delivered in their original packaging, due to the efforts of the company’s Packaging Innovation Lab, situated outside Seattle in the US. Amazon’s pursuit of packaging innovation through its […]
  1. Department & Category
[[“value”:” Ecodesigning takes the entire lifecycle of a product into account, Credit: 3rdtimeluckystudio via Shutterstock. The retail sector is far from net zero and accounts for a significant portion of global emissions. Reducing the carbon footprint for retailers and their value chains is a crucial step towards reaching global climate targets. Net zero means cutting greenhouse […]
  1. Channel: Ecommerce & Digital
The expansion aims to accelerate the picking and packing process for the vast array of products offered by Ocado Group. Credit: chrisdorney via Shutterstock. In a strategic move to enhance its online grocery packing capabilities, UK-based online supermarket Ocado is set to double the number of robotic arms at its Luton warehouse, the Financial Times […]
  1. Shopper & Customer
The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […]
  1. Channel: Delivery
Instacart unlocks alcohol delivery in partnership with Wegmans. Credit: Instacart/PRNewswire. Grocery technology company Instacart has launched an alcohol delivery service for the first time in New Jersey, US. The service was launched in partnership with Wegmans Food Markets and all independently owned Wegmans wine, liquor and beer locations. Customers above the age of 21 can […]
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  1. Merchandising
  2. Media & Marketing
  3. Technology & Innovation
  4. Merchandising
Testing for Ships in Product Packaging compatibility often involves “a series of drops and vibrations,” a packaging innovation team leader said. Sellers can expect fee discounts for program participation. Amazon is pulling back the curtain on how it’s teeing up more packages to arrive on doorsteps without Amazon logos. Last week, the Ships in Product Packaging program expanded by […]
  1. Shopper & Customer
  2. Department: Food
  3. Department: Nonfood
  4. Media & Marketing
  5. Retailer Media
  6. Agencies & Vendors
  7. Data & Insights
  8. Shopper & Customer
  9. Trends & External Forces
  10. Retail Operations
  11. Merchandising
84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
  1. Channel: Mass
  2. Corporate Finance
  3. Media & Marketing
  4. Shopper & Customer
  5. Trends & External Forces
Walmart this morning released its final results for Q4 and the just completed fiscal year, saying that Q4 revenue was $173.4 billion, up 5.7 percent from the same period a year ago.  Q4 operating income was up 13 percent to $7.3 billion. US same store sales for the quarter were up four percent. Global e-commerce […]

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