Data & Insights The Future of Retail Media is Digital and Omnichannel If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […] Rethink Retail May 31, 2023May 31, 2023 5 min read Technology & InnovationAIOmnichannelPredictions and ForecastsShoppersData & InsightsMarketing: Retail MediaBrick and MortarConsumersTrends: RetailMarketing: Direct & PersonalizationSustainabilityDept. NonfoodTech: IoTMarketing: In StoreEconomyMarketing: Loyalty & SubscriptionExecutivesOperations & Supply ChainReturnsCompetitionMerchandisingCOVID19Pricing & PromotionsESG and CSRTrends: MarketingGovernmentMarketing: BroadcastStore LocationMarketing: OOHBOPISTech: Cashierless 0 Saving Bookmark this article Bookmarked
Data & Insights Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […] GWI (Global Web Index) May 30, 2023May 30, 2023 5 min read Technology & InnovationConsumersData & InsightsAIInclusivityPredictions and ForecastsMarketing: SocialAgenciesStrategyStreamingTrends: MarketingExecutivesPartnershipsMarketing: Digital MediaInternational 0 Saving Bookmark this article Bookmarked
Retailer Media How Retail Media Will Scale the Garden Walls Retail media represents a red-hot growth category within the advertising landscape. eMarketer is expecting U.S. retail media spending to top $45 billion this year. In terms of the impact of retail media networks (RMNs) and the evolution of the business models that drive them, we’re just getting started. Ultimately, we’re going to see a major […] Peter Barry May 23, 2023May 23, 2023 3 min read Marketing: Retail MediaData & InsightsOperations & Supply ChainConsumersUnileverPredictions and ForecastsTechnology & InnovationAcquisitionResults & InvestmentShoppersTargetTrends: MarketingTrends: RetailPricing & Promotions 0 Saving Bookmark this article Bookmarked
Corporate Strategy Shopping Center Marketing: Retail’s Most Expensive Gym Membership? Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked […] Retail Remix Podcast May 22, 2023May 22, 2023 < 1 min read Technology & InnovationPartnershipsMarketing: SocialEconomyTrends: RetailTrends: MarketingStrategyStore Locationsocial commercePricing & PromotionsMarketing: TradeIndustry Conferences and EventsESG and CSRBrick and Mortar 0 Saving Bookmark this article Bookmarked
Channel: Grocery Kroger-Albertsons Deal Could Build A Media Empire WCPO News has a piece about why Kroger is ready to go to the mattresses to complete its $24.6 billion acquisition of Albertsons. It has less to do with growing grocery market share, the reasoning goes, and more to do with growing a retail media empire. “Long term, the biggest accelerator for profit growth for […] MorningNewsBeat May 12, 2023May 12, 2023 < 1 min read KrogerMarketing: Retail MediaAlbertsons / SafewayAmazonResults & InvestmentAcquisitionCompetitionData & InsightsPredictions and ForecastsTechnology & InnovationTargetShoppersDept. FuelTrends: MarketingExecutivesConsumers84.51 0 Saving Bookmark this article Bookmarked
Trends & External Forces Why a shifting marketing landscape requires a people-first mindset Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest. MarketingDive May 11, 2023May 11, 2023 < 1 min read Trends: MarketingPredictions and ForecastsTechnology & InnovationEconomyAI 0 Saving Bookmark this article Bookmarked
Media & Marketing Know everything about Product Placement: Definition and Best Practices When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […] Ecommerce Nation May 11, 2023May 11, 2023 8 min read Marketing: BroadcastCoca ColaDept. BeverageMarketing: SocialStrategyMarketing: BrandAcquisitionPredictions and ForecastsDept. ApparelInternational - UKTargetStreamingDept. NonfoodEconomyShoppersDept. GroceryMarketing: In StoreDept. PerimeterLegal & CriminalDept. FreshDept. DairyRestaurantsDept. Toys & GamesKellogg'sMarketing: PrintPricing & PromotionsTechnology & InnovationResults & InvestmentDept. Adult BevAmazonConsumersData & InsightsTrends: Marketing 0 Saving Bookmark this article Bookmarked
Channel: Delivery Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart’s Carrot Ads platform to launch its own retail media network. Sprouts Expands Instacart Partnership to Include Retail Media Offerings Sprouts Farmers Market has launched […] Retail TouchPoints May 7, 2023May 7, 2023 4 min read InstacartDeliveryPartnershipsMarketing: Retail MediaConsumersPepsiCoUbereatsShoppersBOPISTechnology & InnovationMarketing: ShopperCustomer ExperienceDept. BeverageHealth & WellnessPredictions and ForecastsKraftHeinzDept. NonfoodMarketing: Loyalty & SubscriptionOwned Brands (Private Label)Marketing: SocialFood DeliveryGeneral MillsRestaurantsExecutivesDept. RefrigeratedDept. FreshDept. DairyDept. Adult BevResults & InvestmentData & InsightsTargetTrends: MarketingInternational - North America 0 Saving Bookmark this article Bookmarked
Data & Insights Survey: Young People Less Influenced By Traditional Media ZDNet has a story about Deloitte’s 17th annual “Digital Media Trends” survey, which “suggests traditional television shows and movies are no longer the only forms of entertainment.” According to the story, “Younger generations, often called Gen Zs and Millennials, are increasingly turning to user-generated content (UGC) — which relies on unpaid contributors rather than traditional media […] MorningNewsBeat May 4, 2023May 4, 2023 < 1 min read Thick DataESG and CSRConsumersMarketing: UGCDept. Toys & GamesDept. NonfoodMarketing: SocialConsultingCompetitionTrends: MarketingMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Trends & External Forces Retail marketing trends: The new rules of engagement Retailer marketing has undergone a profound transformation. Discover the trends that marketers must embrace to get results. Future of Commerce April 18, 2023May 12, 2023 < 1 min read Trends: MarketingMarketing: Shopper 0 Saving Bookmark this article Bookmarked
Data & Insights AI in Retail: The Future of Personalized Shopping Experiences AI technology has become increasingly prevalent in the retail industry, providing retailers with new and innovative ways to engage with customers, optimize their operations, and drive sales. Algorithms can analyze factors such as historical sales data, weather patterns, and social media trends to forecast demand and optimize inventory levels. As a whole, this analysis can […] Rethink Retail April 12, 2023April 12, 2023 3 min read Technology & InnovationAIShoppersMarketing: Direct & PersonalizationData & InsightsPredictions and ForecastsConsumersOperations & Supply ChainCustomer ExperienceMerchandisingDept. NonfoodDept. ApparelWeatherInclusivityESG and CSRBrick and MortarExecutivesLegal & CriminalMarketing: SocialPartnershipsSustainabilityTrends: MarketingWalmart 0 Saving Bookmark this article Bookmarked
Shopper & Customer What Millennials in 2008 Can Teach Us About Gen Z Today There is no shortage of interest in Generation Z, and similar to the Millennial hype of the early 2000s, there are plenty of generalized identities defining their behaviors, interests and passions. Gen Z consumers have made it their mission to set themselves apart from Millennials. In many ways Gen Z consumers (born between 1997 and […] Mintel April 4, 2023April 4, 2023 5 min read ConsumersMarketing: SocialDept. BeverageTikTokEconomyData & InsightsTechnology & InnovationMeta (Facebook)SustainabilityESG and CSRResults & InvestmentDept. NonfoodMerchandisingOwned Brands (Private Label)Predictions and ForecastsCOVID19Dept. FreshPricing & PromotionsDept. AppliancesDept. ApparelTrends: MarketingTwitter 0 Saving Bookmark this article Bookmarked
Trends & External Forces Ad market avoids falling off a cliff thanks to media innovation, Magna says The effects of economic uncertainty will be mitigated by the rise of retail media, the growth of ad-supported streaming and the automotive industry’s recovery. MarketingDive March 27, 2023March 27, 2023 < 1 min read Trends: MarketingTechnology & InnovationStreamingMarketing: Retail MediaMarketing: Digital MediaEconomyDept. Nonfood 0 Saving Bookmark this article Bookmarked
Retailer Media The Value of Retail Media Networks What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […] Paul Brenner March 16, 2023March 16, 2023 4 min read Marketing: Retail MediaData & InsightsShoppersTechnology & InnovationTargetStrategyPartnershipsMarketing: In StoreResults & InvestmentPredictions and ForecastsMarketing: Loyalty & SubscriptionBrick and MortarMarketing: Direct & PersonalizationReturnsExecutivesCustomer ExperienceMarketing: BroadcastKrogerTrends: MarketingConsultingCVSBest BuyMarketing: ShopperMarketing: TradeMarketing: UGCOperations & Supply ChainStreamingMarketing: BrandThick DataMarketing: OOHWalmartConsumersDept. NonfoodESG and CSRHealth & WellnessBig DataAmazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer Don’t Ignore Email and SMS: Consumers Surely Haven’t Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […] Greg Zakowicz March 14, 2023March 14, 2023 3 min read ConsumersShoppersTargetMarketing: Direct & PersonalizationMarketing: MobilePredictions and ForecastsMarketing: UGCHoliday & EventsHealth & WellnessCustomer ExperienceESG and CSRStrategyTrends: MarketingDeliveryDept. GroceryDept. BeverageMarketing: Loyalty & SubscriptionOperations & Supply ChainTrends: Shopping 0 Saving Bookmark this article Bookmarked
Shopper & Customer The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple competition: more brands and more products competing for consumer wallet and mind share. The second is inflation, which is causing consumers to adjust their purchasing patterns. In the U.S. […] Retail TouchPoints March 8, 2023March 10, 2023 7 min read Technology & InnovationConsumersAIShoppersOmnichannelHealth & WellnessPartnershipsSustainabilityDept. PetDept. GroceryData & InsightsCompetitionMarketing: SocialDept. HBCCOVID19Marketing: In StoreHoliday & EventsPredictions and ForecastsThick DataPackagingReturnsTikTokDept. Natural / OrganicTrends: MarketingIndustry Conferences and EventsConsultingMarketing: BroadcastInsight ProvidersTrends: RetailDept. NonfoodDept. RefrigeratedEconomyESG and CSRExecutivesBig DataMarketing: BrandMarketing: Direct & PersonalizationTrends: ManufacturerCannabisTrends: Food and BeverageDept. ApparelDept. BabyDept. BakeryDept. BeverageDept. DairyDept. FreshDept. FuelMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Shopper & Customer Shifting Ecommerce and Retail Media Trends — And How Brands Can Prepare for What’s Next DSI “The shopper is starting their shopping journey online on more than 60% of occasions now. Even if they’re not buying the product online, they’re starting the journey there. We have to be thinking digital-first in everything — in the assortment strategy, in the product development cycle, supply chain, media — all of these things.” — […] Digital Shelf Institute March 6, 2023March 6, 2023 9 min read ConsumersMarketing: Retail MediaShoppersMerchandisingTrends: MarketingEconomyDeliveryInstacartOperations & Supply ChainStrategyPredictions and ForecastsMarketing: In StorePodcastsOmnichannelMarketing: SocialData & InsightsBrick and MortarExecutivesESG and CSRCOVID19Dept. Natural / OrganicBOPISVendorsInsight ProvidersMarketing: BrandBig DataMarketing: Loyalty & SubscriptionTechnology & InnovationHealth & WellnessAmazon 0 Saving Bookmark this article Bookmarked
Holiday & Events In Focus Spring into Easter Annual outrage at the fact that Easter eggs and hot cross buns have already gone on sale in food stores by the end of December seems to be a staple of today’s media landscape. But the reality is that ‘self-treat’ products such as Cadbury Creme Egg have always gone on sale early, marking the first […] Talking Retail March 3, 2023March 3, 2023 < 1 min read Holiday & EventsTrends: MarketingPredictions and ForecastsMondelezDept. GroceryDept. DairyDept. BakeryBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Masculinity, Media, and How to Citizen – with Baratunde Thurston Baratunde Thurston, a founding partner of the media startup Puck and an Emmy-nominated, multi-platform storyteller, joins Scott to discuss the trends in media he’s been paying attention to, his thoughts on masculinity, and what to expect in his upcoming season of How To Citizen. Follow Baratunde on Twitter, @baratunde. Scott opens with his thoughts on […] The Prof G Show February 16, 2023February 16, 2023 < 1 min read TwitterMarketing: SocialTrends: MarketingPartnershipsPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Shopper & Customer How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win) As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of course, which is why the decision to discontinue a product line is never taken lightly. Prestige beauty brand Benefit Cosmetics found itself in this tricky situation last year when it decided to replace […] Retail TouchPoints February 10, 2023February 10, 2023 5 min read ShoppersData & InsightsDept. HBCPackagingMarketing: SocialStrategyPricing & PromotionsDept. ApparelESG and CSRMarketing: Direct & PersonalizationPredictions and ForecastsOmnichannelInternational - UKTargetPartnershipsDept. NonfoodTrends: MarketingHealth & WellnessExecutivesDept. Natural / OrganicConsumers 0 Saving Bookmark this article Bookmarked
Technology & Innovation The Future of Marketing is People. The future of marketing is people. A) It is about understanding people as people and not just as consumers, customers, members, and users. B) It is about getting people to advocate for a brand to other people. C) It is about upgrading the status of marketing people and upgrading marketing people. Marketing is about understanding […] Rishad Tobaccowala February 5, 2023February 5, 2023 5 min read Technology & InnovationConsumersData & InsightsPredictions and ForecastsExecutivesTrends: MarketingMarketing: SocialGeneral BusinessDept. NonfoodStreamingESG and CSRPartnershipsShoppersLegal & CriminalMetaverseAssociatesJohnson & JohnsonTikTokResults & InvestmentPodcastsOperations & Supply ChainTrends: TechMeta (Facebook)Marketing: BroadcastMarketing: Digital MediaGoogleChatGPTCryptoAgencies 0 Saving Bookmark this article Bookmarked
Trends & External Forces Content Marketing for Ecommerce Salsify It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past might be less effective in 2023. Salsify January 26, 2023January 26, 2023 < 1 min read Trends: MarketingStrategyPredictions and ForecastsMarketing: SocialMarketing: Brand 0 Saving Bookmark this article Bookmarked
Shopper & Customer 9 marketing trends to watch as 2023 tests transformation bets Pivots to ad-supported streaming, alternative measurement currencies and new social platforms all face challenges as consumers simplify their choices. MarketingDive January 18, 2023January 18, 2023 < 1 min read Trends: MarketingStreamingConsumersMarketing: Digital MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Trends & External Forces Retail Marketing Trends 2023: What to expect this year If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax after the COVID-19 pandemic and its restrictions, the war in Ukraine started and it impacted the retail industry worldwide. Tokinomo January 18, 2023January 18, 2023 < 1 min read Trends: MarketingCOVID19Trends: RetailPredictions and ForecastsMarketing: Social 0 Saving Bookmark this article Bookmarked
Shopper & Customer How Macy’s is Engaging Customers Through its Own Your Style Platform In episode 383 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Abigail James, senior vice president of marketing at Macy’s. During the wide-ranging conversation James discusses Macy’s 2022 holiday season strategy (1:03), the customer behavior trends the department store chain has observed over the past few months (3:30), and how those behaviors will influence its […] Joe Keenan January 10, 2023January 10, 2023 2 min read ShoppersStrategyTechnology & InnovationOmnichannelMarketing: SocialExecutivesHoliday & EventsDept. FreshDept. PerimeterESG and CSRDept. ApparelTrends: MarketingConsumersOperations & Supply ChainPodcastsPricing & PromotionsStore LocationMerchandisingBrick and Mortar 0 Saving Bookmark this article Bookmarked
Merchandising Top 10 2022 DSI Content Picks for the Best Online Experience DSI From forward-looking industry research to conversations with leading ecommerce innovators and practitioners, the Digital Shelf Institute (DSI) is committed to producing engaging, compelling, and insightful content you need to deliver the best online experience and take your business to the next level. As the DSI says goodbye to 2022, here’s a look back at some […] Digital Shelf Institute January 4, 2023January 4, 2023 9 min read MerchandisingMarketing: SocialTechnology & InnovationMarketing: Retail MediaOmnichannelPodcastsStrategyOperations & Supply ChainConsumersExecutivesPredictions and ForecastsSustainabilityPricing & PromotionsKrogerInstacartEconomyDeliveryData & InsightsCVSWalmartPepsiCoResults & InvestmentTrends: MarketingMarketing: In Store84.51 0 Saving Bookmark this article Bookmarked
Media & Marketing Retail Media Networks Positioned To Capitalize On Viewing Trends As part of an analysis of how legacy linear media networks are likely to fare in 2023 as the ways in which people consume media evolves, The Information offers this prognostication: “The consensus view is that ad spending on linear inventory will fall 6% to 7% next year, while spending on digital inventory (including Connected […] MorningNewsBeat December 23, 2022December 23, 2022 2 min read Marketing: Retail MediaOperations & Supply ChainTargetPredictions and ForecastsMarketing: BroadcastStreamingMarketing: Digital MediaAmazonGooglePricing & PromotionsProcter & GambleTechnology & InnovationTrends: Marketing 0 Saving Bookmark this article Bookmarked 4
Corporate Strategy Media planning 101: The ultimate guide for marketers Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital to saving time while driving greater brand awareness, engagement, conversions, and revenue. The magic words every marketer wants to hear. Choosing the right marketing channels to share high-performing content is key to media planning […] GWI (Global Web Index) December 22, 2022December 22, 2022 7 min read StrategyConsumersMarketing: SocialTargetData & InsightsTechnology & InnovationESG and CSRPredictions and ForecastsMarketing: OOHTrends: ConsumerTrends: MarketingPodcastsRestaurantsMarketing: BroadcastDept. FreshMarketing: Digital MediaDept. BeverageGoogleMeta (Facebook)Operations & Supply ChainPhilanthropyTikTokMarketing: Retail MediaAgencies 0 Saving Bookmark this article Bookmarked
Corporate Strategy How Media Companies Are Staying Relevant + What Makes a Great CEO – With Alan Murray In place of Office Hours this week, we’re sharing our interview with the CEO of Fortune Media, Alan Murray. Alan discusses stakeholder capitalism, what makes a successful CEO, and the evolving digital media landscape. Follow Alan on Twitter, @alansmurray. Learn more about your ad choices. Visit podcastchoices.com/adchoices The Prof G Show December 21, 2022December 21, 2022 < 1 min read ExecutivesTwitterTrends: MarketingPredictions and ForecastsMarketing: SocialDept. Nonfood 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Top 5 eCommerce and Marketing Trends of 2022 According to the BRAVE COMMERCE Podcast The BRAVE COMMERCE episodes released in 2022 tell the story of an economy in transition. 2021 brought with it “The Great Resignation” and a Supply Chain Crisis, both of which carried over to impact the start of 2022 with eCommerce leaders still struggling with inventory and recruitment. As the year progressed, however, inflation increased […] MikMak December 21, 2022December 21, 2022 < 1 min read PodcastsTrends: MarketingAssociatesEconomyOperations & Supply ChainMarketing: Social 0 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer Trends & External Forces Adventure and novelty identified as 2023 flavor trends Kerry’s Flavor Insights report reveals 2023 foodservice consumer trends. Written by Food Business News June 1, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Ecommerce & Digital Media & Marketing Shopper & Customer Trends & External Forces Instacart piloting ‘favorite shopper’ feature The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Stores & Formats Merchandising Owned Brands (Private Label) Stores & Formats Albertsons gives its Signature private brands a single identity The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Associates & Employees Department: Nonfood Technology & Innovation Trends & External Forces Associates & Employees More Than 1,700 Amazon Employees Plan Walkout Today From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […] Written by MorningNewsBeat May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Department & Category Department: Food Data & Insights Technology & Innovation Instacart begins nationwide rollout of ChatGPT search tool The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […] Written by Grocery Dive May 31, 2023June 1, 2023 Saving Bookmark this article Bookmarked