Trends: Marketing

Articles about trends in Marketing and Media

  1. Data & Insights

Nurturing future leaders: Celebrating the graduates of Nielsen’s Diverse Leadership Network program

Nielsen’s 2024 Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day Nielsen is focused on creating a better media future for all people, and that starts inside our own company, with our people. One of our leadership development programs is the Diverse Leadership Network (DLN). Through the DLN, we are investing in […]
2 min read
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  1. Media & Marketing

Metadata is the key to compelling fan experiences as sports migrate to streaming

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
3 min read
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  1. Technology & Innovation

Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
5 min read
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  1. Shopper & Customer

Crafting authentic narratives: why storytelling matters in brand PR for lifestyle retailers

According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
4 min read
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  1. Trends & External Forces

Return to Normalcy? Leading Marketing in a Post-Covid Era

The past three years have disrupted life and business as we know it. Now that the world is emerging from a pandemic, what’s next? For insight, let’s flash back to 1920. The U.S. has just come through a deadly influenza pandemic, a world war, and was experiencing both substantial labor unrest and race riots across […]
5 min read
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  1. Data & Insights

New Results from the Fall 2023 Edition of The CMO Survey

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, […]
5 min read
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  1. Data & Insights

Future Forward: Zero-Party Data and the Evolution of Retail Advertising

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no […]
4 min read
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  1. Media & Marketing

How marketers can advance personalized marketing across the digital advertising ecosystem

In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
4 min read
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  1. Data & Insights

2024 Upfronts / NewFronts Webinar

Webinar CTV Strategies: What media buyers need to know in 2024 April 3, 2024 12:30 – 1:15pm EDT Register now As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers […]
3 min read
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  1. Media & Marketing

Harnessing QR codes on social networks

In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
4 min read
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  1. Data & Insights

Epsilon launching next-generation retail media platform

LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […]
2 min read
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  1. Media & Marketing

Reaching voters with radio 

Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Introduction Understand the reach of radio with U.S. voters During election years in the U.S., political campaigns […]
5 min read
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  1. Retailer Media

From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media

It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data can also serve as a powerful attribution method, closing the […]
3 min read
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  1. Retail Ecosystem

Retail Media Trends Survey with P2PI’s Cyndi Loza

The CPG Guys welcome Cyndi Loza, Managing Editor – Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/Follow Stride consumer partners online at:  https://p2pi.com/ Here’s what we […]
2 min read
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  1. Trends & External Forces

The global Black audience: Shaping the future of mediaThe global Black audience:

2024 Diverse Intelligence Series The global Black audience Shaping the future of media Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture. Download the report 2024 Diverse Intelligence Series The global Black audience Shaping the future of media […]
3 min read
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  1. Data & Insights

Creating connections with Black Americans across media

For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is […]
3 min read
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  1. Data & Insights

Trends That Are Shaping the Future of Ecommerce

“As [retailers] are seeing more business shift to ecommerce, that’s a more expensive channel for them, so they are really becoming dependent on the retail media revenue. So I think that the manufacturer or the advertiser holds the cards a little bit more than maybe they did in the past.” — Andrea Leigh, Founder and […]
9 min read
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  1. Data & Insights

3 Marketing Trends Retailers Must Prioritize in 2024

The theme for retail marketers in 2024 is push forward when others pull back. Amid continued budget consolidation, unpredictable consumer demand, and macroeconomic factors, marketers naturally tend to conserve their resources for a brighter day. Despite industry challenges, the retail landscape is ripe with opportunities. The strong holiday season shone a light on the way […]
2 min read
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  1. Technology & Innovation

Cold Shoppers, GenAI and Measurement: A Look Ahead to Retail in 2024

As retailers gear up for 2024, they find themselves in an ever-changing market … yet again. They understand shoppers and offer them value in a world where customer privacy is coveted, third-party cookies aren’t an option, and anonymous shoppers reign, representing a bulk of transactions. The technologies powering e-commerce platforms continue to evolve, but now […]
3 min read
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  1. Data & Insights

What does the future hold for retail media?

What does the future hold for retail media? Inmar Intelligence Wed, 01/03/2024 – 7:50pm Leah Logan: Expect a shift from retail media standardization to transparency.  As brands continue to invest more in retail media, they’re looking for a consistent way to talk about and measure performance across the multiple retail media networks — to determine […]
3 min read
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  1. Media & Marketing

4media group Relaunches Influencer Marketing Agency Dynamik Influence, Unveiling a New Era of Strategic Collaborations and Measurable Impact for Brands

BENTONVILLE, AR — Integrated communications agency 4media group today announced the relaunch of its influencer marketing agency, Dynamik Influence. The announcement marks a new chapter in 4media group’s mission to empower brands to harness the power of influencer marketing and achieve their business goals. With a renewed focus on innovation, data-driven insights, and personalized campaign […]
2 min read
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  1. Data & Insights

E-Commerce in 2024: 5 Tech Trends Defining the Digital Landscape

If 2023 marked brands’ initial steps into integrating generative artificial intelligence into their e-commerce strategies, 2024 is set to witness its explosive growth. There’s palpable anticipation as conversational commerce gears up — and not just for major industry players, but gradually becoming accessible to brands of all sizes. Consider conversational commerce and dynamic personalization. These […]
3 min read
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  1. Media & Marketing

U.S. TV household data reveals shifting trends in how audiences access content

With so much focus in the media industry on the changing TV landscape, it goes without saying that understanding audience behavior is critical. But advertisers, agencies and publishers need to know more than just what audiences are watching to best serve their clients. They need to understand as much about the audience as they can, […]
3 min read
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  1. Retailer Media

Retail Media: Everything You Need to Know

For several years now the term “retail media” has been buzzing around both retail and media circles. Whether you’re looking for a deeper understanding of the implications and applications of retail media or need a down-and-dirty explainer on what retail media actually is, you’ve landed in the right place. This special Retail TouchPoints resource hub […]
14 min read
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  1. Media & Marketing

The Big Idea is Broken. Welcome to ‘Weirdvertising’

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for […]
< 1 min read
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  1. Shopper & Customer

Why Virtual Retail Stores Will Be the Biggest Trend of 2024

As we step into 2024, the retail landscape is undergoing a transformative shift, with virtual retail stores emerging as the next big online trend. This shift isn’t just a fleeting fad but a response to changing consumer behaviors and technological advancements. As 3D for the web becomes more mainstream, traditional e-commerce websites are becoming flat […]
3 min read
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  1. Media & Marketing

The Big Idea is Broken. Welcome To Weirdvertising.

Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for […]
6 min read
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  1. Channel: Ecommerce & Digital

Amazon emerges victorious in tax battle with European Union

Amazon dodges $270m tax bill with win in EU’s highest court. Credit: Daniel Holland on Unsplash. US-based e-commerce giant Amazon has emerged victorious in a tax battle with the European Union (EU) over illegal tax benefits accusations. The Court of Justice of the EU (the ECJ) confirmed that the European Commission (EC) “has not established […]
2 min read
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  1. Media & Marketing

Unlocking the Secrets to Effective CPG Advertising that Delivers Results

In our previous column, you learned how to successfully move inventory and the strategies you can use to optimize your placement. In this article, we’re diving deep into the world of advertising! We’ll break down the different types of advertising, why they’re important, and the secrets you need to know to get the attention of […]
8 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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