Trends: Marketing

Articles about trends in Marketing and Media

  1. Channel: Restaurants

Starbucks is Brewing the Next Generation of Food Marketers—One Barista at a Time

For years, restaurant chains invested millions telling consumers what made their brands special. Today, consumers increasingly believe employees more than advertising. Starbucks has recognized that reality, and its newest partnership with TikTok may become one of the most influential employee-marketing initiatives the restaurant industry has seen. Starbucks recently announced a pilot program that allows selected […]
5 min read
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  1. Technology & Innovation

Walmart’s Sparky AI assistant makes live shopping debut as retailer launches Summer Deals campaign

Walmart is laying claim to one of its biggest Walmart Live experiences to date, an initiative that also saw the use for the first time in this space of Sparky, the retailer’s AI assistant. Walmart Live is a feature on the US retail giant’s website and app, enabling consumers to watch livestreamed shopping events hosted […]
2 min read
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  1. Data & Insights

From Loyalty Data to Retail Media: Molly Hjelm’s Playbook for RedVest

Retail media has quickly become one of retail’s most important growth engines, but Ace Hardware is taking a different approach. One that’s built around local ownership, community relevance and real-world customer needs. In this episode of Retail Remix, Kate Robertson speaks with Molly Hjelm, CVP of RedVest Media, Ace Hardware’s retail media network, about launching […]
< 1 min read
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  1. Retailer Media

Retail Media Networks Look To Compete Against Broadcast For Ad Bucks

The Wall Street Journal has a story about how retail media networks are making a play for the big time, attempting to show that that they can compete with legacy television networks in terms of return-on-investment. They will do so by participating in what in the ad biz is called “the upfronts” – a series […]
2 min read
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  1. Department: Nonfood

AI Strategy

We’re in a strange time of urgency without clarity in AI adoption. The pressure is on to adopt everything everywhere all at once. A case in point is agentic AI. Suddenly the term “agentic” is used indiscriminately in everything from strategy decks to marketing copy. Even simple chatbots are being called agents. The pace seems […]
4 min read
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  1. Corporate Strategy

The loyalty-building advantages of embracing Black audiences

Ahead of the curve: Moving the Culture and the market Brands respecting cultural nuance isn’t just good marketing, it’s driving effective strategies on where and how to show up and delivering bottom line impact. With an inclusive approach and a data-driven strategy, diving deeper into Black audience trends can be a guidepost to where the […]
3 min read
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  1. Department: HBC

#740: Cannabis Loyalty Unlocked: Marketing and Innovation with Embarc

This episode is also available in video format on www.Loyalty.TV. We are breaking new ground today as we explore the retail Cannabis industry, one that is often discussed, but not very well understood. Marketing to customers in a regulated industry has complexities and my guest today is one of the most accomplished persons leading marketing innovation in the […]
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  1. Media & Marketing

FaceTime with the Content Guy:  Everybody Competes Against Everybody

You’ve probably read about how Netflix is trying to acquire Warner Bros. Discovery’s movie and TV business for $83 billion.  Netflix co-CEO Ted Sarandos argues that in the modern media landscape, “everybody competes with everybody.”  He wants this deal not to be considered within just the streaming universe, but in the larger context in which […]
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  1. Trends & External Forces

The Black influence: How Black culture & identity drive the market

The Black influence How Black culture & identity drive the market Black consumers are sending a clear signal to businesses that want to leverage their buying power, influence, and brand loyalty. Get the key insights into Black consumer trends that brands need to know to win over Black audiences in 2026 and beyond. Download now […]
3 min read
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  1. Data & Insights

Retail Media Trends, Benchmarks and Leadership with EMarketer’s Sarah Marzano

The CPG Guys are joined in this episode by Sarah Marzano, Principal Analyst for Retail and Commerce Media at EMarketer, the go-to forecasts, data, and insights provider for marketing, advertising, andcommerce professionals. Follow Sarah on LinkedIn at: https://www.linkedin.com/in/sarahzmarzano/Follow EMarketer on LinkedIn at: https://www.linkedin.com/company/emarketer-inc/Follow EMarketer online at: http://emarketer.com Learn more about Sarah’s research report “Retail Media […]
2 min read
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  1. Media & Marketing

Tops of Sports – Media trends shaping sports marketing for 2026

Tops of sports Media trends shaping sports marketing for 2026 Download now Tops of sports Media trends shaping sports marketing for 2026 Download now 2025 proved to be a pivotal year for sports as consumers continue to adapt to a changing media landscape. A growing intensity of fan engagement coupled with an evolution of how […]
2 min read
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  1. Technology & Innovation

Here’s your copy of our Martech for 2026 report — free and ungated

It’s here! Our brand-new, 127-page Martech for 2026 report. No form to fill. No “leave a comment on LinkedIn” arm twisting. You can simply download the full PDF right here. These are the 7 major subjects we cover to prepare you for 2026: The hype-free reality of SaaS & AI in martech 3 types of […]
2 min read
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  1. Department: Nonfood

Decades of Marketing

I originally drew a version of this cartoon before the AI boom. ChatGPT launched three years ago this week, and completely changed the trajectory of the decade. (The original panel I drew for the 2020s involved the metaverse, which already seems so dated.) It’s a good reminder things are always in flux in marketing. And […]
3 min read
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  1. Media & Marketing

Mobile Commerce Media with Uber Advertising’s Kristi Argyilan

The CPG Guys are joined in this episode by Kristi Argyilan, Global Head of Advertising at Uber. Follow Kristi on LinkedIn at: https://www.linkedin.com/in/kristiargyilan/Follow Uber on LinkedIn at: https://www.linkedin.com/company/uber-advertising/Follow Uber online at: https://www.uber.com/us/en/advertising/ Kristi answers these questions: Can you walk us through your role at UBER Ads and how the organization fits within the broader UBER […]
2 min read
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  1. Data & Insights

Mall Operator Simon Adds Omnichannel Multi-Retailer Loyalty Program

Real estate investment trust Simon has launched the Simon+ loyalty program, giving members the opportunity to earn cash back, points and perks for shopping at any Simon Mall or Premium Outlets center, as well as on the company’s digital marketplace, ShopSimon.com, and through links to participating retailers’ websites. More than 500 retailers are already participating […]
2 min read
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  1. Media & Marketing

Local news goes over the top: OTT app viewing is growing in US markets

The way Americans consume local news is undergoing a dramatic transformation, moving from the traditional broadcast screen to the personalized, on-demand world of over-the-top (OTT) streaming. Local news apps on platforms like Roku, Samsung, Amazon Fire TV and Apple TV are not just an alternative; they are rapidly becoming a primary source of news and […]
3 min read
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  1. Data & Insights

Marketing ROI Blueprint 2025

The Marketing ROI Blueprint: Unlocking the full value of marketing investments A step-by-step framework for driving marketing impact Download now The Marketing ROI Blueprint: Unlocking the full value of marketing investments A step-by-step framework for driving marketing impact Download now Marketers are facing more pressure than ever. Budgets are tighter, and the media landscape is […]
2 min read
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  1. Media & Marketing

Global Ads Partnerships with Snap Inc.’s Fintan Gillespie

The CPG Guys are joined in this episode by Fintan Gillespie, Global Director – Ad Partnerships Group at Snap Inc., a technology company that contributes to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together.  Follow Fintan on LinkedIn at: https://www.linkedin.com/in/fintangillespie/ Follow Snap for […]
2 min read
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  1. Data & Insights

Rethinking…

The most popular edition of the 268 posts of this Substack so far is Rethinking Presentations on how to put together powerful presentations with only 9 slides! The third most popular post is A Company of One on a way to ensure one remains relevant in a world of changing work. This post combines a […]
5 min read
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  1. Data & Insights

Retail Product Launch Strategy: Key Metrics to Track for Success

Launching a new product in the retail sector is both exciting and challenging. The stakes are high, and success is determined by much more than just having a great product. It’s about how well you can introduce it to the market, captivate your audience, and ultimately, drive sales. For product manufacturers, understanding how to measure […]
4 min read
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  1. Shopper & Customer

How Hispanic consumers are influencing the media landscape

2025 Diverse Intelligence Series How Hispanic consumers are influencing the media landscape Hispanic audiences are taking control of the way they shape their own media experiences, driving trends and redefining how content is created and consumed. As this powerful consumer group adapts and evolves, there are opportunities for brands and advertisers to leverage. Download the […]
3 min read
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  1. Data & Insights

Intent is Just the Beginning in the Age of Agents

I recently read an article by Ann Smarty on intent-based optimization which was a nice, clear articulation of how search engine optimization (SEO), generative engine optimization (GEO) and artificial intelligence optimization (AIO) are converging. She discusses how in order to succeed in this new landscape, brands must shift from targeting exact-match keywords to solving user […]
3 min read
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  1. Channel: Delivery

Incremental Growth for CPG Brands with DoorDash Ads’ Toby Espinosa

The CPG Guys are joined in this episode by Toby Espinosa, Vice President of Ads at DoorDash, one of the world’s leading local commerce platforms that helps businesses of all kinds grow and innovate, connects consumers to the best of their neighborhoods, and gives people fast, flexible ways to earn. Since its founding in 2013, […]
2 min read
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  1. Data & Insights

Your Views:  Dynamic Pricing, Market Basket, & “Superman”

On the subject of dynamic pricing and electronic shelf labels, one MNB reader wrote: While I understand the concern that retailers might use dynamic pricing as a means to “gouge” or raise prices when the environment may be optimal to do so, but I would think that practice would be quickly detected by shoppers and […]
4 min read
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  1. Data & Insights

Your Views:  Dynamic Pricing, Market Basket, & “Superman”

On the subject of dynamic pricing and electronic shelf labels, one MNB reader wrote: While I understand the concern that retailers might use dynamic pricing as a means to “gouge” or raise prices when the environment may be optimal to do so, but I would think that practice would be quickly detected by shoppers and […]
4 min read
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Trending Topics

Editor’s Choice

  1. Channel: Grocery

Kroger acquiring Giant Eagle in $1.65B deal

Kroger Co. is acquiring Giant Eagle, a family-owned food and pharmacy retailer, for a purchase price of $1.65 billion. Giant Eagle has approximately $9 billion in annual sales and 197 supermarkets and 11 standalone pharmacies across northern Ohio, western Pennsylvania, West Virginia, Maryland and Indiana, according to a press release. The purchase is comprised of […]
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  1. Data & Insights
  2. Channel: Mass
  3. Corporate Strategy
  4. Media & Marketing
  5. Retailer Media
  6. Agencies & Vendors
  7. Retail Ecosystem
  8. Data & Insights
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Retail Operations

Omni CEO Christine Gambino – Omnichannel, Real ID & the Full-Funnel Future

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom’s next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8 Follow Omni online at: https://www.omc.com/omni/ Christine […]
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  1. Technology & Innovation
  2. Channel: Mass
  3. Channel: Restaurants
  4. Department & Category
  5. Department: Food
  6. Department: Nonfood
  7. Corporate Strategy
  8. Corporate Finance
  9. Agencies & Vendors
  10. Data & Insights
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Associates & Employees
  15. Stores & Formats

C-Stores Grow, In Both Size And Ambition

CNBC has a story about how, while “gas stations have been reinventing themselves for the past decade with food offerings that rival many established grub-only chains,” now they are “doing something else: growing in physical size and attracting legions of fans along the way.”  Buc-ee’s is described as the poster child for this transformation: “On […]
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