Trends: Marketing

Articles about trends in Marketing and Media

  1. Media & Marketing
Case study Adding incremental reach with local streaming An effective avenue for reaching U.S. presidential election voters Contact us Adding incremental reach with Local Streaming An effective avenue for reaching presidential election voters Contact us Introduction Understanding how local news fits into voters’ media diet Political campaigns must reach voters in an increasingly fragmented media […]
  1. Shopper & Customer
Let’s talk about our little friend, content marketing. We’re sure you’ll agree that a content marketing strategy is something every brand needs, but getting it right is easier said than done. Not every marketing team will take the same approach, but we’ll let you in on a secret – all the best content marketing strategies […]
  1. Department: HBC
The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora                        […]
  1. Department: Nonfood
Summer is here, and with it comes the quintessential American pastime: BBQ grilling. As the Grocerant Guru®, I’m here to delve into the sizzling statistics and mouth-watering metrics behind two of the season’s most beloved grillables – hamburgers and hot dogs. Let’s see which one will reign supreme this grilling season. A Look at the Numbers According to […]
  1. Media & Marketing
Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content. (Image courtesy Amazon) The partners will […]
  1. Media & Marketing
While some are still debating how to define country music, others like Urban One’s 93Q in Houston embraced the cultural moment sparked by Beyoncé’s latest release—and across the audio landscape, so did listeners. On the day of Cowboy Carter’s release, music video network Vevo reported a 38% increase in views of country music videos globally.  […]
  1. Technology & Innovation
In 1960, the founder and eventual CEO of Intel, Gordon Moore, made a hypothesis about the pace withwhich computing would accelerate in the coming decades. ‘Moore’s Law’ as it came to be known, statedthat on their current trajectory, the number of transistors on a circuit would double every two yearswhile the cost to attain those […]
  1. Media & Marketing
When influencers first burst on the scene it was all about selling products. But as consumer trends evolve, influencers have taken on more diverse roles, and with that, they’re attracting new audiences. So let’s have a look at how influencer marketing is changing: Influencers’ role has evolved As a group, influencer followers are maturing The […]
  1. Media & Marketing
In today’s world, digital marketing is very important for businesses that want to succeed. To stay ahead of the competition, it is necessary to have a good digital marketing plan. As people move into the year 2024, it is even more important to have a strategy that can help your brand stand out. This article […]
  1. Retail Ecosystem
The CPG Guys are joined in this episode by Sean Halter, Founder & CEO of MIO marketplace,  your one stop shop for brand, agency and providers. With a concept of a ‘campfire’ meetup between CMO’s, Agencies and providers, MIO is your solution for comprehensive, cross platform media spend management. Sean is also the host of […]
  1. Technology & Innovation
Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
  1. Retailer Media
Photo courtesy Home Depot Editor’s Note: As the Retail Innovation Conference & Expo (RICE) nears, we’re highlighting recent coverage of some of the speakers and companies that will be taking the stage in Chicago, June 4-6, 2024. Zach Darkow, Head of Marketing Measurement at the Home Depot, will join a dynamic discussion with Jeffrey Bustos of IAB, Claire […]
  1. Data & Insights
In the age-old art of marketing, digital terrain is forging a new method for brands to interact with consumers. As we look forward to 2024, the engagement of consumers in the digital sphere, specifically in marketing, cannot be missed. The importance of this interaction in the marketing activities’ revitalization and engagement cannot be overemphasized. Marketers […]
  1. Data & Insights
Nielsen’s 2024 Diverse Leadership Network graduates strike the #inspireinclusion pose for International Women’s Day Nielsen is focused on creating a better media future for all people, and that starts inside our own company, with our people. One of our leadership development programs is the Diverse Leadership Network (DLN). Through the DLN, we are investing in […]
  1. Media & Marketing
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
  1. Technology & Innovation
Are you ready to explore the evolved customer journey? The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo, taking place June 4-6, 2024, at McCormick Place in Chicago. This year, we’ll hear senior-level executives’ perspectives on how customer experiences are evolving as content, […]
  1. Shopper & Customer
According to statistics, the global lifestyle retail market is forecast to reach $10.06 billion by 2027. So standing out in such a competitive marketplace requires more than eye-catching visuals and competitive prices. Instead, lifestyle retailers need to connect emotionally with customers to foster a sense of community and belonging; this is where storytelling plays a […]
  1. Data & Insights
2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. Though cookie depreciation has been a looming threat since the original announcement back in 2020, Adtaxi’s 2024 Privacy Survey tells us that 33% of respondents still lack a cookie-replacement strategy. If your brand is in this category, there is no […]
  1. Media & Marketing
In modern media, personalization will become increasingly critical in connecting audiences with content and advertising that best align with their interests and preferences. For brands seeking 1:1 relationships with new consumers, quality audience data has become critical as the digital landscape expands and channel engagement fragments. This is particularly relevant across two fronts: traditional digital […]
  1. Data & Insights
Webinar CTV Strategies: What media buyers need to know in 2024 April 3, 2024 12:30 – 1:15pm EDT Register now As the media industry races towards complete digitization, CTV stands out as a prominent channel marked by untapped potential Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers […]
  1. Media & Marketing
In today’s digital age, where social media platforms like TikTok and Facebook reign supreme, businesses are constantly seeking innovative ways to stand out and connect with their target audience. One such method gaining traction is the strategic utilisation of QR codes within these social networks. By integrating TikTok QR code into marketing strategies, businesses can […]
  1. Data & Insights
LAS VEGAS – Epsilon, a global advertising and marketing technology company, today announced the launch of the next generation of its retail media platform. Epsilon Retail Media applies artificial intelligence and person-first identity in the ad server, unlocking opportunities to drive stronger outcomes with shoppers on retailers’ properties, across the open web or in tandem. […]
  1. Media & Marketing
Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio  In a crowded market for political ads, radio offers an advantage Contact us Introduction Understand the reach of radio with U.S. voters During election years in the U.S., political campaigns […]
  1. Retailer Media
It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data can also serve as a powerful attribution method, closing the […]
  1. Retail Ecosystem
The CPG Guys welcome Cyndi Loza, Managing Editor – Member Content at Path to Purchase Institute, which offers consumer product marketing executives and brandmanagers a holistic, 360-degree view of the shopper journey. Follow Cyndi on LinkedIn at: https://www.linkedin.com/in/cyndiloza/Follow Path to Purchase Institute on LinkedIn at: https://www.linkedin.com/company/the-path-to-purchase-institute/Follow Stride consumer partners online at:  https://p2pi.com/ Here’s what we […]
  1. Trends & External Forces
2024 Diverse Intelligence Series The global Black audience Shaping the future of media Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry audience with a global influence on trends and culture. Download the report 2024 Diverse Intelligence Series The global Black audience Shaping the future of media […]
  1. Data & Insights
For Black Americans, content provides a common ground and sense of cultural credibility. Defined through media and exported globally in fashion, TV, music and more, this culture is fundamental in its ability to bridge meaningful connections with an increasingly diverse audience. And while representing Black America is already complex, 16% of the Black population is […]
  1. Data & Insights
“As [retailers] are seeing more business shift to ecommerce, that’s a more expensive channel for them, so they are really becoming dependent on the retail media revenue. So I think that the manufacturer or the advertiser holds the cards a little bit more than maybe they did in the past.” — Andrea Leigh, Founder and […]
  1. Data & Insights
The theme for retail marketers in 2024 is push forward when others pull back. Amid continued budget consolidation, unpredictable consumer demand, and macroeconomic factors, marketers naturally tend to conserve their resources for a brighter day. Despite industry challenges, the retail landscape is ripe with opportunities. The strong holiday season shone a light on the way […]
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  1. Data & Insights
  2. Channel: Dollar/Value
  3. Channel: Drug
  4. Channel: Ecommerce & Digital
  5. Channel: Grocery
  6. Channel: Home Improvement
  7. Channel: Mass
  8. Department: Nonfood
  9. Corporate Strategy
  10. Corporate Finance
  11. Agencies & Vendors
  12. Data & Insights
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Operations & Supply Chain
  17. Stores & Formats
WASHINGTON – The National Retail Federation has released its annual list of the Top 100 Retailers. Compiled by Kantar, the list ranks the industry’s largest retail companies by their U.S. sales. “This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal,” NRF Executive Director of Research Mark Mathews said. “As […]

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