Trends: Marketing

Articles about trends in Marketing and Media

  1. Retailer Media
“No marketer, whether it’s outside retail media or within retail media, should take numbers for granted. The rules of the game will always be that a publisher is selling ROI [return on investment], and the advertiser who has to pay the bills needs to double check this and get a sense for where he or […]
  1. Shopper & Customer
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.  If, during COVID-19, we noticed physical store shoppers shifting […]
  1. Data & Insights
The 2025 On-Target Report Advanced audience insights to power your marketing strategy Explore how advanced audiences watch media, and discover the value these insights can bring to your marketing strategy.   Download the report The 2025 On-Target Report Advanced audience insights to power your marketing strategy Explore how advanced audiences watch media, and discover the value […]
  1. Data & Insights
The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence. Download the report The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence. […]
  1. Data & Insights
The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing brands to open up an entirely new revenue stream. According to eMarketer, “worldwide retail media ad spending is on track to increase by nearly $100 billion […]
  1. Media & Marketing
In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing Mix Models (MMM) […]
  1. Data & Insights
In this week’s newsletter, we explore key strategies to enhance your operations. The NRF Foundation’s new customer conflict de-escalation training is equipping front-line employees with the skills to manage challenging situations and create a safer shopping environment. We also dive into the growing impact of digital signage, with over 60% of retailers investing in technologies […]
  1. Trends & External Forces
  Aldi’s Fan Favorites list has become a vital barometer for both the grocery industry and consumer trends. Why? Because the selections reflect emerging shopper preferences, and Aldi’s ability to act quickly on consumer feedback is a blueprint for others. Aldi fans voted to bring back Huntington Home Swedish Dish Cloths, but more importantly, this […]
  1. Shopper & Customer
  Pizza Hut’s Stunt marketing is nothing more than that. In today’s fast-paced marketing landscape, brands the ilk of Pizza Hut are constantly vying for consumer attention, often leading to a phenomenon known as “stunt marketing.” Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® thinks the idea behind stunt marketing is simple: […]
  1. Media & Marketing
Today, we’re kicking off a special two-part series answering your questions about all things marketing.  Scott puts on his professor hat and answers your questions surrounding common marketing misconceptions, the power of community-driven marketing, and what the future holds for the industry.  Music: https://www.davidcuttermusic.com / @dcuttermusic Subscribe to No Mercy / No Malice Buy “The […]
  1. Retailer Media
The CPGGUYS are joined in this episode by Jamie Williams, Sr Mgr. Media at Glanbia nutrition. This is a discussion anchored on retail media, especially Amazon ad management and measurement.  Find Jamie Williams on Linkedin at: https://www.linkedin.com/in/jamiestrothmann/Find Glanbia nutrition on Linkedin at: https://www.linkedin.com/company/glanbiaperformancenutrition/Find Glanbia nutrition online at: https://www.glanbianutritionals.com/en Here’s what we asked her : 1. […]
  1. Retailer Media
As the retail media boom continues, the relationship between the retailer and the brands they carry is going through a significant transformation. While brands have always had to strategize, plan, negotiate and spend with retailers to get their products distributed across stores to reach new and existing customers, their commitments are evolving once again. With […]
  1. Data & Insights
Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the […]
  1. Data & Insights
We hope everyone had a fantastic Labor Day Weekend! In this edition, we’ll analyze the performance of the furniture and mattress industries during this holiday week compared to last year.  Analyzing the data from Labor Day weekends in 2023 and 2024 provides valuable insights into how these sectors performed over the holiday, highlighting significant changes […]
  1. Trends & External Forces
It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt on Donald Trump and President Joe Biden’s unexpected exit have injected new energy—and funds—into the race at the top of the ticket, and a […]
  1. Technology & Innovation
EssilorLuxoticca partnered with Meta (formerly known as Facebook) to create a collection of smart glasses under Ray-Ban. With its latest update released on April 2024, the current frames are the first to support live streaming and fully integrated Meta AI features. The design allows wearers to interact with their surroundings and even use prescription lenses […]
  1. Channel: Mass
By Mike Ellgass, EVP Circana Media, and Michelle Snell, Director, Product Marketing, Media Marketers have been in limbo the past few years waiting for Google to remove third-party cookies, only to experience delay after delay. Google’s recent announcement on its reversal for deprecating third-party cookies has left many marketers wondering: will they or won’t they?  […]
  1. Media & Marketing
In its early days, Birdy Grey was very much an “Instagram brand.” That means Grace Lee Chen, Monica Ashauer and their entire team looked to social communities (and especially Instagram) to gather feedback and determine what products they should sell in order to grow their business. Birdy Grey has relied on this community to grow […]
  1. Media & Marketing
Case study Adding incremental reach with local streaming An effective avenue for reaching U.S. presidential election voters Contact us Adding incremental reach with Local Streaming An effective avenue for reaching presidential election voters Contact us Introduction Understanding how local news fits into voters’ media diet Political campaigns must reach voters in an increasingly fragmented media […]
  1. Shopper & Customer
Let’s talk about our little friend, content marketing. We’re sure you’ll agree that a content marketing strategy is something every brand needs, but getting it right is easier said than done. Not every marketing team will take the same approach, but we’ll let you in on a secret – all the best content marketing strategies […]
  1. Department: HBC
The CPG Guys are joined in this episode by Marco Steinsieck, Head of Sephora Media Network, the retail media division of Sephora, a global omnichannel beauty care retailer. Follow Marco Steinsieck on LinkedIn at: https://www.linkedin.com/in/marcosteinsieck/Follow Sephora on LinkedIn at: https://www.linkedin.com/company/sephora/Follow Sephora online at: https://www.inside-sephora.com/en/about-sephora                        […]
  1. Department: Nonfood
Summer is here, and with it comes the quintessential American pastime: BBQ grilling. As the Grocerant Guru®, I’m here to delve into the sizzling statistics and mouth-watering metrics behind two of the season’s most beloved grillables – hamburgers and hot dogs. Let’s see which one will reign supreme this grilling season. A Look at the Numbers According to […]
  1. Media & Marketing
Amazon has teamed up with media investment company GroupM to co-develop original, shoppable content for the new Amazon Live free ad-supported TV (FAST) channel, which launched in April 2024 on Amazon’s Prime Video and Freevee streaming TV services. The mobile experience that sits alongside Amazon Live’s streaming TV content. (Image courtesy Amazon) The partners will […]
  1. Media & Marketing
While some are still debating how to define country music, others like Urban One’s 93Q in Houston embraced the cultural moment sparked by Beyoncé’s latest release—and across the audio landscape, so did listeners. On the day of Cowboy Carter’s release, music video network Vevo reported a 38% increase in views of country music videos globally.  […]
  1. Technology & Innovation
In 1960, the founder and eventual CEO of Intel, Gordon Moore, made a hypothesis about the pace withwhich computing would accelerate in the coming decades. ‘Moore’s Law’ as it came to be known, statedthat on their current trajectory, the number of transistors on a circuit would double every two yearswhile the cost to attain those […]
  1. Media & Marketing
When influencers first burst on the scene it was all about selling products. But as consumer trends evolve, influencers have taken on more diverse roles, and with that, they’re attracting new audiences. So let’s have a look at how influencer marketing is changing: Influencers’ role has evolved As a group, influencer followers are maturing The […]
  1. Media & Marketing
In today’s world, digital marketing is very important for businesses that want to succeed. To stay ahead of the competition, it is necessary to have a good digital marketing plan. As people move into the year 2024, it is even more important to have a strategy that can help your brand stand out. This article […]

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Editor’s Choice

  1. Media & Marketing
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Acquisitions, Divestitures & Mergers
  5. Corporate Strategy
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Retail Operations
  13. Merchandising
  14. Stores & Formats
When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is incredibly powerful when done right, yet many retail businesses today are falling short. In a 2024 study, Deloitte found that 80% of consumers prefer brands that offer personalized experiences, and […]
  1. Trends & External Forces
  2. Department & Category
  3. Corporate Finance
  4. Trends & External Forces
Mike Tyson’s latest KO move comes in the form of an investment in a plant-based QSR. In a press release on GlobeNewswire, through Carma HoldCo, Mike Tyson announced a strategic investment in Mr. Charlie’s Told Me So (TMS), a pioneering plant-based quick-service restaurant (QSR). This move comes as the plant-based food market is projected to exceed […]
  1. Retailer Media
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Retailer Media
  5. Agencies & Vendors
  6. Retail Ecosystem
  7. Data & Insights
  8. Technology & Innovation
  9. Trends & External Forces
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC – a consulting powerhouse that includes our co-host Sri, on the latest in retail media. […]

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