Trends: Marketing

Articles about trends in Marketing and Media

  1. Data & Insights

Global Planning Guide 2025

3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […]
2 min read
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  1. Data & Insights

Need to know: What is a Designated Market Area® (DMA), and why does it matter?

As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that […]
4 min read
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  1. Data & Insights

Outsmart the competition with ad intelligence 

Webinar Outsmart the competition with ad intelligence  How to turn competitor data into actionable insights Tuesday, April 8, 2025 | 1:00 – 1:30 p.m. ET Register now Webinar Outsmart the competition with ad intelligence  How to turn competitor data into actionable insights Register now Are your ad campaigns hitting the mark? In today’s crowded media […]
3 min read
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  1. Media & Marketing

The Power of Linear TV: Best Practices for Balancing Linear TV Strategies in Your Marketing Mix

By Jonathan Dizney, Senior Marketing Mix Director and Yeimy Garcia-Smith, SVP Global Measurement As advertisers finalize their Upfront/NewFront planning there’s real urgency to make data-driven decisions about where to allocate their budgets. With TV advertising dollars shifting between linear TV and other formats, marketers have to ask themselves an important question: Is our investment delivering […]
5 min read
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  1. Data & Insights

4 Top Retail Media Trends Driving the Industry Forward in 2025

The digital landscape continues to develop at a breakneck pace, with several retail media trends reshaping how brands connect with consumers across both digital and physical touchpoints. At Harvest Group, we’ve been keeping our finger on the pulse of these changes through our extensive work with brand partners across the industry. Our team recently completed […]
2 min read
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  1. Technology & Innovation

Walmart’s Latest ‘Adaptive Retail’ Adventure: Immersive Gaming + Commerce

Last summer, Walmart executives coined a term to describe retail’s new era: “Adaptive Retail.” Simply put, Adaptive Retail is any commerce experience that brings consumers what they want, wherever and whenever they want it. This next, more expansive version of “omnichannel” (as Walmart sees it) encompasses everything from hyper-personalized product recommendations, virtual shopping assistants and […]
8 min read
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  1. Data & Insights

How AI and Automation Are Leading Retail Supply Chains Into the Future

Retail executives are making artificial intelligence the cornerstone of their supply chain improvement strategies to stay ahead of the curve. A new study of senior executives from leading global retailers and brands revealed a decisive trend: AI has emerged as the top priority for supply chain managers, with 28 percent of brands ranking AI implementation […]
4 min read
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  1. Data & Insights

Chili’s Comeback: A Return to Its Roots and Core Culture

  From its foundation in 1975 as a casual dining spot that catered to flavor-driven, value-conscious customers, Chili’s Grill & Bar has maintained its focus on delivering Ready-2-Eat and Heat-n-Eat fresh food options according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The brand, long admired for innovation and customer relevance, has […]
4 min read
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  1. Data & Insights

Navigating media’s complexity with audience planning

Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […]
4 min read
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  1. Data & Insights

The 7 Undercurrents Driving Grocerant Niche Adoption in 2025

  The evolution of Ready-2-Eat and Heat-N-Eat fresh food has surged over the years, with 2025 proving to be a landmark moment for the grocerant niche. These retail food solutions cater to time-starved consumers seeking convenience, quality, and value. Steven Johnson, Foodservice Solutions® Grocerant Guru®, based in Tacoma, WA identifies seven powerful undercurrents driving this […]
6 min read
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  1. Agencies & Vendors

Advice From Six Experts: How To Optimize your Marketing Mix Investment 

By Yeimy Garcia Smith, SVP, Global Measurement  You’ve just completed your marketing mix modeling (MMM) analysis. Now what?  MMM is a must-have marketing measurement tool that can answer business questions about creative, audience, reach and frequency, brand equity, marketing channels, trade, and retail spend. But even the best recommendations and simulations need an execution plan […]
3 min read
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  1. Trends & External Forces

Planning (and measuring) cross-media campaigns in 2025

Webinar Planning (and measuring) cross-media campaigns 
in 2025 Thursday, February 13th, 2025 | 2pm ET Register now Webinar Planning (and measuring) cross-media campaigns 
in 2025 Register now Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming […]
2 min read
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  1. Retailer Media

How Smart Design will Shape the Future of Retail Media Networks

As retailers face the imperative of implementing a retail media strategy, the number of Retail Media Networks (RMNs) continue to grow. With a need to differentiate yet simplify their offering, retailers face increasingly complex decisions about whether there is room for them to play, and if so, how to build and roll out their vision. […]
3 min read
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  1. Technology & Innovation

Fashion focused generative AI platform Raspberry AI lands $24 million in Series A funding led by a16z

Raspberry AI, a generative AI platform for fashion creatives working with Under Armour, MCM Worldwide, Gruppo Teddy and Li & Fung, has secured $24 million in Series A funding led by Andreessen Horowitz (a16z). Existing investors Greycroft, Correlation Ventures and MVP Ventures also participated in the round, along with angel investors including Gokul Rajaram and Ken […]
4 min read
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  1. Technology & Innovation

2024: the year of AI, reality checks, and physical stores claiming a new place in shoppers’ lives

As the Christmas and New Year break fast approaches, RTIH Founder and Editor, Scott Thompson, runs through his key retail tech related takeaways from a hugely eventful and fascinating 2024. Ignore AI at your peril Using AI to nudge people towards better choices, like suggesting alternatives to high sodium products, could revolutionise how shoppers interact […]
7 min read
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  1. Data & Insights

15 AI market research tools for smarter consumer insights and data analysis

Unless you’ve been stranded on a desert island for the last few years you’re probably aware that AI market research tools are transforming the way businesses uncover and interpret consumer behavior. The ability to streamline complex processes, analyze vast datasets, and deliver actionable insights in real time mean these tools are the smart way to […]
11 min read
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  1. Retailer Media

What are retail media networks? Key benefits and real-world examples

In today’s digital world, the way we shop is constantly evolving, and so are the ways brands reach consumers. Enter stage right: retail media networks – data-driven advertising spaces within online shopping platforms that help brands reach consumers at the point of purchase.  But what exactly are retail media networks, and why are they becoming […]
8 min read
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  1. Corporate Purpose

Beyond Disability: Inclusive Marketing in an Intersectional World

As we approach International Day of Persons with Disabilities on December 3, brands, advertisers and media platforms face a shifting landscape in diverse marketing. With changing political, economic, and social dynamics, understanding audiences—including disabled people—requires precision and nuance. This is especially true when considering the intersectional identities that many individuals have. Let’s examine the expectations, […]
5 min read
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  1. Channel: Ecommerce & Digital

Live from unBoxed 2024 with Amazon’s Nancy Winé & Jenny Burke

The CPG Guys are joined in this episode by Nancy Winé Head of Grocery at Amazon Ads & Jenny Burke, Director Global Video strategy & GTM at Amazon Ads. This episode was recorded in Austin TX at Amazon unBoxed. Follow Nancy Winé on LinkedIn here: https://www.linkedin.com/in/nancy-wine-6518689a/Follow Jenny Burke on LinkedIn here: https://www.linkedin.com/in/jenny-burke-9859173/Follow Amazon Ads on […]
2 min read
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  1. Media & Marketing

What the FTC’s Fake Reviews Ban Means for Your UGC Strategy

User-generated content (UGC) has become central to brands’ marketing and customer experience strategies over the past decade. But as social channels and trends have evolved, so too have brands’ methods for collecting, amplifying and monetizing their UGC.  In August 2024, the FTC issued a formal ban on fake reviews and testimonials — an effort designed […]
< 1 min read
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  1. Retailer Media

A Game Plan for Navigating Evolving Retail Media Networks | DSI

“No marketer, whether it’s outside retail media or within retail media, should take numbers for granted. The rules of the game will always be that a publisher is selling ROI [return on investment], and the advertiser who has to pay the bills needs to double check this and get a sense for where he or […]
9 min read
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  1. Shopper & Customer

From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.  If, during COVID-19, we noticed physical store shoppers shifting […]
3 min read
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  1. Data & Insights

2025 On Target Report

The 2025 On-Target Report Advanced audience insights to power your marketing strategy Explore how advanced audiences watch media, and discover the value these insights can bring to your marketing strategy.   Download the report The 2025 On-Target Report Advanced audience insights to power your marketing strategy Explore how advanced audiences watch media, and discover the value […]
2 min read
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  1. Data & Insights

The Advertising Media Spend Report – H1 2024

The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence. Download the report The Advertising Media Spend Report – H1 2024 Get a clear view of the competitive advertising landscape to invest and optimize your media investments with confidence. […]
2 min read
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  1. Data & Insights

A How-To Guide for Navigating the Fragmentation of the Retail Media Landscape

The retail media landscape has rapidly transformed from a niche digital advertising avenue to a significant force, challenging even the dominance of platforms like Amazon and Walmart and allowing brands to open up an entirely new revenue stream. According to eMarketer, “worldwide retail media ad spending is on track to increase by nearly $100 billion […]
4 min read
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  1. Media & Marketing

Unlocking the Potential of Radio in MMM

In today’s complex media landscape, marketers are constantly seeking ways to optimize their media strategies and understand which channels are driving return on investment (ROI). Generally, television, digital, and social media receive the lion’s share of attention (and spend). Many marketers believe that audio, including radio, is difficult to measure in Marketing Mix Models (MMM) […]
3 min read
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Trending Topics

Editor’s Choice

  1. Channel: Drug
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Retailer Media
  8. Retail Ecosystem
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. Channel: Grocery
  2. Department & Category
  3. Department: Food
  4. Department: HBC
  5. Acquisitions, Divestitures & Mergers
  6. Corporate Strategy
  7. Corporate Finance
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Agencies & Vendors
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Associates & Employees
  16. Operations & Supply Chain
  17. Owned Brands (Private Label)
  18. Stores & Formats

Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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