Trends: Marketing

Articles about trends in Marketing and Media

  1. Data & Insights

The Future of Retail Media is Digital and Omnichannel

If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […]
5 min read
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  1. Data & Insights

Talk data to me, SeeHer: gender representation, ads to challenge stereotypes, and AI

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies.  We caught up with Latha Sarathy, Chief Research Officer of the Association of National Advertisers and EVP of Analytics, Insights, and Measurement for SeeHer, the ANA’s global […]
5 min read
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  1. Retailer Media

How Retail Media Will Scale the Garden Walls

Retail media represents a red-hot growth category within the advertising landscape. eMarketer is expecting U.S. retail media spending to top $45 billion this year. In terms of the impact of retail media networks (RMNs) and the evolution of the business models that drive them, we’re just getting started. Ultimately, we’re going to see a major […]
3 min read
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  1. Corporate Strategy

Shopping Center Marketing: Retail’s Most Expensive Gym Membership?

Have you noticed all the stores at your local shopping center vying for your attention? The big, bold signs advertising special sales, discounts and events? These marketing tactics not only cost time, but they also come with a hefty price tag. But did you know that there are usually digital and physical marketing opportunities baked […]
< 1 min read
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  1. Channel: Grocery

Kroger-Albertsons Deal Could Build A Media Empire

WCPO News has a piece about why Kroger is ready to go to the mattresses to complete its $24.6 billion acquisition of Albertsons. It has less to do with growing grocery market share, the reasoning goes, and more to do with growing a retail media empire. “Long term, the biggest accelerator for profit growth for […]
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  1. Media & Marketing

Know everything about Product Placement: Definition and Best Practices

When you see the “eleven” character in the “Stranger Things” series, smash a soda can, it is no coincidence the soda brand is Coca-Cola, it is a marketing strategy known as Product Placement. Using product placement in stranger things is just one of the many examples of how brands use non-advertising media like movies to […]
8 min read
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  1. Channel: Delivery

Uber Continues Commerce Media Push as Sprouts Launches its Own Media Network Powered by Instacart

As the retail media landscape continues to grow, Uber is expanding the types of ads available to CPG brands on the Uber Eats platform, and Sprouts Famers Market is leveraging Instacart’s Carrot Ads platform to launch its own retail media network. Sprouts Expands Instacart Partnership to Include Retail Media Offerings Sprouts Farmers Market has launched […]
4 min read
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  1. Data & Insights

Survey:  Young People Less Influenced By Traditional Media

ZDNet has a story about Deloitte’s 17th annual “Digital Media Trends” survey, which “suggests traditional television shows and movies are no longer the only forms of entertainment.” According to the story, “Younger generations, often called Gen Zs and Millennials, are increasingly turning to user-generated content (UGC) — which relies on unpaid contributors rather than traditional media […]
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  1. Data & Insights

AI in Retail: The Future of Personalized Shopping Experiences

AI technology has become increasingly prevalent in the retail industry, providing retailers with new and innovative ways to engage with customers, optimize their operations, and drive sales.  Algorithms can analyze factors such as historical sales data, weather patterns, and social media trends to forecast demand and optimize inventory levels.  As a whole, this analysis can […]
3 min read
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  1. Shopper & Customer

What Millennials in 2008 Can Teach Us About Gen Z Today

There is no shortage of interest in Generation Z, and similar to the Millennial hype of the early 2000s, there are plenty of generalized identities defining their behaviors, interests and passions. Gen Z consumers have made it their mission to set themselves apart from Millennials. In many ways Gen Z consumers (born between 1997 and […]
5 min read
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  1. Retailer Media

The Value of Retail Media Networks

What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […]
4 min read
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  1. Shopper & Customer

Don’t Ignore Email and SMS: Consumers Surely Haven’t

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […]
3 min read
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  1. Shopper & Customer

The New CPG Playbook: Embrace Product, Marketing and Experience Innovation to Drive Growth

The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple competition: more brands and more products competing for consumer wallet and mind share. The second is inflation, which is causing consumers to adjust their purchasing patterns. In the U.S. […]
7 min read
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  1. Shopper & Customer

Shifting Ecommerce and Retail Media Trends — And How Brands Can Prepare for What’s Next DSI

“The shopper is starting their shopping journey online on more than 60% of occasions now. Even if they’re not buying the product online, they’re starting the journey there. We have to be thinking digital-first in everything — in the assortment strategy, in the product development cycle, supply chain, media — all of these things.” — […]
9 min read
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  1. Holiday & Events

In Focus Spring into Easter

Annual outrage at the fact that Easter eggs and hot cross buns have already gone on sale in food stores by the end of December seems to be a staple of today’s media landscape. But the reality is that ‘self-treat’ products such as Cadbury Creme Egg have always gone on sale early, marking the first […]
< 1 min read
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  1. Media & Marketing

Masculinity, Media, and How to Citizen – with Baratunde Thurston

Baratunde Thurston, a founding partner of the media startup Puck and an Emmy-nominated, multi-platform storyteller, joins Scott to discuss the trends in media he’s been paying attention to, his thoughts on masculinity, and what to expect in his upcoming season of How To Citizen. Follow Baratunde on Twitter, @baratunde. Scott opens with his thoughts on […]
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  1. Shopper & Customer

How Benefit Cosmetics Turned a Product Launch into an Event (and a Major Marketing Win)

As any beauty loyalist will attest, there is nothing more gut-wrenching than a favorite product being discontinued. Beauty brands know this, of course, which is why the decision to discontinue a product line is never taken lightly. Prestige beauty brand Benefit Cosmetics found itself in this tricky situation last year when it decided to replace […]
5 min read
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  1. Technology & Innovation

The Future of Marketing is People.

The future of marketing is people. A)    It is about understanding people as people and not just as consumers, customers, members, and users. B)    It is about getting people to advocate for a brand to other people. C)    It is about upgrading the status of marketing people and upgrading marketing people. Marketing is about understanding […]
5 min read
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  1. Trends & External Forces

Content Marketing for Ecommerce Salsify

It’s common knowledge that content marketing for ecommerce is important, but it can be tricky to identify everything that makes up a successful brand strategy. The ecommerce marketing landscape is constantly shifting, and what may have worked in the past might be less effective in 2023. 
< 1 min read
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  1. Trends & External Forces

Retail Marketing Trends 2023: What to expect this year

If you’ve read our “Retail Year In Review 2022” article, then you know a lot has happened in the last year in this industry. When we were expecting things to relax after the COVID-19 pandemic and its restrictions, the war in Ukraine started and it impacted the retail industry worldwide. 
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  1. Shopper & Customer

How Macy’s is Engaging Customers Through its Own Your Style Platform

In episode 383 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Abigail James, senior vice president of marketing at Macy’s. During the wide-ranging conversation James discusses Macy’s 2022 holiday season strategy (1:03), the customer behavior trends the department store chain has observed over the past few months (3:30), and how those behaviors will influence its […]
2 min read
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  1. Merchandising

Top 10 2022 DSI Content Picks for the Best Online Experience DSI

From forward-looking industry research to conversations with leading ecommerce innovators and practitioners, the Digital Shelf Institute (DSI) is committed to producing engaging, compelling, and insightful content you need to deliver the best online experience and take your business to the next level. As the DSI says goodbye to 2022, here’s a look back at some […]
9 min read
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  1. Media & Marketing

Retail Media Networks Positioned To Capitalize On Viewing Trends

As part of an analysis of how legacy linear media networks are likely to fare in 2023 as the ways in which people consume media evolves, The Information offers this prognostication: “The consensus view is that ad spending on linear inventory will fall 6% to 7% next year, while spending on digital inventory (including Connected […]
2 min read
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  1. Corporate Strategy

Media planning 101: The ultimate guide for marketers

Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital to saving time while driving greater brand awareness, engagement, conversions, and revenue. The magic words every marketer wants to hear. Choosing the right marketing channels to share high-performing content is key to media planning […]
7 min read
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  1. Corporate Strategy

How Media Companies Are Staying Relevant + What Makes a Great CEO – With Alan Murray

In place of Office Hours this week, we’re sharing our interview with the CEO of Fortune Media, Alan Murray. Alan discusses stakeholder capitalism, what makes a successful CEO, and the evolving digital media landscape. Follow Alan on Twitter, @alansmurray. Learn more about your ad choices. Visit podcastchoices.com/adchoices
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  1. Retail Ecosystem

Top 5 eCommerce and Marketing Trends of 2022 According to the BRAVE COMMERCE Podcast

  The BRAVE COMMERCE episodes released in 2022 tell the story of an economy in transition. 2021 brought with it “The Great Resignation” and a Supply Chain Crisis, both of which carried over to impact the start of 2022 with eCommerce leaders still struggling with inventory and recruitment. As the year progressed, however, inflation increased […]
< 1 min read
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Trending Topics

Editor’s Choice

  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Media & Marketing
  4. Shopper & Customer
  5. Trends & External Forces

Instacart piloting ‘favorite shopper’ feature

The feature, which allows consumers to single out their preferred in-store shoppers to fulfill future orders, will roll out in the coming weeks among select users. Dive Brief: Instacart said in a Tuesday blog it will pilot a feature for customers that lets them select their favorite personal shoppers to fulfill online orders. Select customers and personal shoppers […]
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Courtesy of Albertsons
  1. Stores & Formats
  2. Merchandising
  3. Owned Brands (Private Label)
  4. Stores & Formats

Albertsons gives its Signature private brands a single identity

The grocer is bringing its Signature Farms, Signature Care and Signature Cafe private labels under its flagship Signature Select brand and has launched a new advertising campaign to promote the expanded product line. Dive Brief: Albertsons announced Wednesday it is bringing its Signature Farms, Signature Care and Signature Cafe private label products under its flagship Signature Select […]
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  1. Associates & Employees
  2. Department: Nonfood
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees

More Than 1,700 Amazon Employees Plan Walkout Today

From the Seattle Times: “More than 1,700 Amazon employees have pledged to walk off the job on Wednesday, demanding more flexibility with remote work and more attention on Amazon’s climate impact. “Of the 1,726 employees who had signed on to participate by Tuesday afternoon, about 830 plan to physically walk out of offices in Amazon’s […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Department & Category
  4. Department: Food
  5. Data & Insights
  6. Technology & Innovation

Instacart begins nationwide rollout of ChatGPT search tool

The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches. Dive Brief: Instacart announced Wednesday it has begun the rollout of an artificial intelligence powered search tool that leverages ChatGPT called Ask Instacart. The company said the new capability will scale to all […]
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