Marketing: OOH

Articles on out of home marketing (both OOH and DOOH)

  1. Media & Marketing

Mars supports biscuit range with £225k campaign

Mars Chocolate Drinks & Treats is kicking off a marketing campaign for its Maltesers Biscuits packs. The “Have an afternoon snap” campaign includes digital, out-of-home, sampling and social media activity. Michelle Frost, general manager at Mars Chocolate Drinks and Treats, said: “We know that once consumers try Maltesers Biscuits, the repeat purchase is high and […]
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Mandoe Media retail survey reveals some easy wins for physical retailers

Mandoe Media is a global player in the digital signage sector. They recently carried out an extensive survey to better understand what was going to happen in the retail sector in the coming year.
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  1. Agencies & Vendors

BRING NIL TO LIFE WITH GAME-CHANGING RESULTS

BRING NIL TO LIFE WITH GAME-CHANGING RESULTS Griffin Thomas… Mon, 01/10/2022 – 12:32pm In November, Inmar teamed up with Unilever at the Brandweek Sports Marketing Summit to discuss the evolving NIL climate. Leah Logan, Inmar’s VP of Social Commerce, and Rob Master, Unilever’s VP of Media and Marketing, spoke about engagement, safety, and compliance. Their […]
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  1. Media & Marketing

TikTok brings viral videos to TVs in gyms, restaurants through OOH deal

Dive Brief: TikTok is bringing its short-form video to out-of-home (OOH) TV screens through a new partnership with Atmosphere, a company that provides commercial businesses with streaming video content, according to an announcement. The two have developed a dedicated TikTok channel that tries to capture the best of the app viewing experience while catering to the […]
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  1. Partnerships & Alt Profit

Catalina partners with PlaceIQ

ST. PETERSBURG, Fla. — Catalina and PlaceIQ, a leading data and technology provider, announced on Tuesday their partnership to bring location-driven planning, measurement and attribution to CPG retailers. Catalina will use PlaceIQ’s Firehose Visits product to enhance its measurement, audience creation and analytics offerings. Firehose Visits includes visitation metrics from across the country – along […]
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  1. Shopper & Customer

Run Your Restaurant Right with Raydiant and Dash

According to Forbes, not only is digital ordering not going away, but in 2022 it’s looking to become more of a mainstay for restaurants. Online orders, curbside pickup, contactless dining, and delivery (from the restaurant as well as third-party apps) are a must for restaurants who want to meet the needs of today’s diner. And […]
4 min read
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  1. Media & Marketing

DOOH brings holiday ‘experiences’ as retailers strive to rebound

After a difficult 2020 holiday season, the retail industry is expected to rebound this year. To entice shoppers back to stores, retailers are transforming holiday shopping into an exciting “experience” and they’re leveraging DOOH promotions to do so.
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  1. Department: Food

Birds Eye supports Veganuary with meat-free campaign

Birds Eye is launching a Green Cuisine campaign in time for Veganuary, in a move designed to “encourage shoppers to ‘do what they can’ when it comes to increasing their consumption of plant-based products”. The “Do-what-you-canuary” campaign will kick off from 3 January 2022 across TV, video-on-demand and out-of-home platforms, in conjunction with in-store activations […]
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  1. Channel: Marketplace

eBay announces digital ‘Small Business Shopfronts’ campaign

Ebay has unveiled its new campaign ‘Small Business Shopfronts’, a shoppable digital OOH (out of home) initiative urging customers to shop small in the run up to Christmas. The digital… The post eBay announces digital ‘Small Business Shopfronts’ campaign appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Data & Insights

Is Your Brand Bounded Or Unbounded?

Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with the best of what they do. These companies slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their […]
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  1. Shopper & Customer

Raydiant Partners with PAR, Bringing Brink POS (and Smarter Signage) to Sports Venues and Restaurants

Our new partnership with PAR Technology takes digital signage to the big time, with an integrated POS system that serves all your venue needs. From stadiums and arenas to theme parks and zoos—and everything in between—any event or attraction is made more manageable with Raydiant’s digital signage platform, now integrated with PAR’s Brink POS. This […]
4 min read
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  1. Shopper & Customer

Ex-Snap employees raise $4.3M for conversational commerce startup Whym

Whym, a conversational commerce startup founded by former Snap employees, wants to make it easier for consumers to shop online via their mobile devices. Instead of filling out long checkout forms and entering in payment card details by hand, Whym’s solution offers a single-tap checkout experience where customers can pay via Apple Pay or Google […]
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  1. Corporate Strategy

OAAA Bolsters Executive Leadership; Names Digital Ad Industry Vet Laura Colona As EVP, Commercial Marketing Officer And OOH Leader Rick Robinson As Ch

The Out of Home Advertising Association of America (OAAA), announced today that digital ad industry veteran Laura Colona has been appointed as Executive Vice President, Commercial Marketing Officer, reporting directly to OAAA President and CEO Anna Bager. In addition, Rick Robinson, one of the OOH landscape’s leading executives, is being named Chief Creative Officer-in-Residence.
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  1. Media & Marketing

Untangling the Full Lifecycle of Digital Signage

Digital signage gives brands and retailers a way to represent themselves and engage with customers in public, digital form. But keeping digital signage up and running across multiple locations—anywhere from 5 to 5,000 sites—can be an IT nightmare. And technicians can’t exactly run from store to store every time there is a problem to fix.
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  1. Retailer Media

AutoZone Launches Retail Media Network as Demand for Used Cars Soars

Automotive parts and accessories retailer AutoZone has launched a new retail media platform powered by Quotient following a successful pilot program earlier this year. The AutoZone Media Network will offer brands targeted, personalized marketing campaigns leveraging the retailer’s first-party data from loyalty and CRM customer profiles. Vendor partners will have a choice of media tactics […]
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  1. Department & Category

President Biden calls on FTC to investigate why gas prices are so high

President Joe Biden has asked the Federal Trade Commission to investigate whether oil-and-gas companies are illegally pumping up the price of fuel. Mr. Biden pointed to what he called “an unexplained large gap between the price of unfinished gasoline and the average price at the pump.” The current gap, he asserts, “is well above the […]
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  1. Channel: Grocery

Hy-Vee picks basketball star as collegiate athlete partner

WEST DES MOINES, Iowa — Hy-Vee Inc. announced on Wednesday its new sports partnership with University of Iowa women’s basketball star Caitlin Clark. Clark, a West Des Moines native, is the first collegiate athlete that Hy-Vee selected to partner with under the NCAA’s new Name, Image and Likeness (NIL) policy. Matt Nickell, Hy-Vee’s vice president […]
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  1. Shopper & Customer

The Future of Shopping – Insights From Frank Cespedes

Raydiant’s new series, the Future of Shopping, interviews experts and thought leaders with a goal of better understanding what organizations can do to prepare themselves for what lies ahead.  The following is an interview we recently had with Frank Cespedes, Senior Lecturer at Harvard Business School and Author of ‘Sales Management That Works: How to […]
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  1. Technology & Innovation

Landlord says it hasn’t talked with Amazon about billboard on Macy’s flagship

Kaufman Realty, which is the landlord for Macy’s Herald Square flagship store, says it hasn’t had any “communication or negotiations” with Amazon.com about a planned billboard by the retail and tech giant on the property. Macy’s is taking Kaufman to court over an alleged violation of the lease arrangement between the two parties.
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  1. Media & Marketing

Fanta gears up for Halloween with TV campaign

Coca-Cola Europacific Partners (CCEP) is running a TV advert for its Fanta brand ahead of Halloween (31 October). The “In the Name of Play” advert forms part of a wider multi-million-pound marketing campaign designed to capitalise on Fanta’s association with Halloween. The advert is being supported by social media, digital and in-store activity and out-of-home […]
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Editor’s Choice

  1. RetailWit QuickWit

Daily QuickWit (1/18) – Top Retail News of the Day

Microsoft to acquire Activision Blizzard Microsoft has reached a deal to acquire Activision Blizzard for $68.7 billion in cash. The acquisition will make Microsoft the third-largest video gaming company. “We’re investing deeply in world-class content, community and the cloud to usher in a new era of gaming that puts players and creators first and makes […]
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  1. Media & Marketing
  2. Channel: Restaurants
  3. CPG: Beverage
  4. Media & Marketing
  5. Agencies & Vendors
  6. Data & Insights
  7. International

Exceptional Branding All Boils Down to Creating an Experience

Dried pasta should be so easy to cook and yet, somehow, that delicious al dente texture Italian restaurants so effortlessly perfect often seems to elude even the biggest pasta fans. Leave the pan boiling for 30 seconds too long or too little, and it seems you either end up with overcooked mush or a bowl […]
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