Department & Category MealTrak results: Food-to-go deals boost multiples and discounter sales Wholesale experts TWC Group, in partnership with food-to-go and out-of-home tracking programme MealTrak, has reported the latest food-to-go market performance to 12 w/e 26 December 2022. Latest results are as follows: Latest 52 weeks 52 weeks year ago (comparable period) 52 weeks YOY change Latest 12 weeks 12 weeks year ago (comparable period) 12 […] Talking Retail January 25, 2023January 25, 2023 < 1 min read Dept. GroceryMarketing: OOHPartnerships 0 Saving Bookmark this article Bookmarked
Trends & External Forces Americans are getting some relief from inflation The rate of inflation has continued to slow for six straight months, dropping to 6.5 percent from nine percent last June. Lower prices at the pump and other savings have some feeling hopeful about their own personal finances. Risks of further inflation remain, however, which has economists looking to the Federal Reserve Bank and whether […] RetailWire January 24, 2023January 24, 2023 < 1 min read EconomyMarketing: OOHDept. Fuel 0 Saving Bookmark this article Bookmarked
Technology & Innovation Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact […] Retail TouchPoints January 23, 2023January 23, 2023 3 min read MetaverseShoppersTrends: TechPredictions and ForecastsTech: AR and VRMarketing: SocialMarketing: Direct & PersonalizationESG and CSRTechnology & InnovationPricing & PromotionsMarketing: OOHMarketing: Loyalty & SubscriptionDept. ApparelData & Insights 0 Saving Bookmark this article Bookmarked
Retailer Media Microsoft Takes Aim at Google, Amazon with Plans to Build ‘Omnichannel Retail Media Platform’ Microsoft is gearing up to take a bigger piece of the growing retail media pie with the debut of a suite of new capabilities through its PromoteIQ marketing platform, which the company acquired in 2019. Among the new offerings are the debut of the Microsoft Retail Advertising Network, which will allow retailers to pull from […] Retail TouchPoints January 12, 2023January 12, 2023 3 min read Marketing: Retail MediaOmnichannelPartnershipsShoppersBigCommerceGoogleMarketing: In StoreAmazonPredictions and ForecastsOperations & Supply ChainData & InsightsStore LocationMarketing: OOHTargetResults & InvestmentMarketing: SocialMeta (Facebook)ESG and CSRAI / MLTechnology & InnovationMarketing: BroadcastKrogerHome DepotEconomyBJ’s Wholesale Club84.51 0 Saving Bookmark this article Bookmarked
Media & Marketing KP Snacks announces £1m Hula Hoops Puft campaign KP Snacks has invested £1m in its ‘Hula Licious, Hula Lightful’ campaign, driving awareness of Hula Hoops’ light, low-calorie and non-HFSS offering, Hula Hoops Puft. Launching from the beginning of February, the campaign will run for six months across multiple channels including radio, video-on-demand and out-of-home. The ‘Hula Licious, Hula Lightful’ strapline focuses on Hula […] Talking Retail January 10, 2023January 10, 2023 < 1 min read Marketing: OOHMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Department & Category Urban Eat goes back to its Roots UK Food to Go brand, Urban Eat., is reintroducing its plant-based range, Roots, with a fresh look and NPD to entice sandwich lovers everywhere. Launching 9 January 2023 across OOH channels, Roots from Urban Eat. consists of two sandwiches: Cheeze and Pickle and Falafel and Houmous, complete with vegan mayonnaise and crunchy salad. The brand’s […] Talking Retail January 9, 2023January 9, 2023 < 1 min read Dept. GroceryDept. Fresh PreparedHealth & WellnessTrends: Food and BeverageMarketing: OOHInternational - UKDept. Fresh 0 Saving Bookmark this article Bookmarked
Media & Marketing Giant Food launches new brand campaign centered on local The regional grocer’s newest campaign consists of TV, radio, social media, mobile, digital, in-store and out-of-home commercials all produced locally and featuring real-life shoppers. Grocery Dive January 5, 2023January 5, 2023 < 1 min read Dept. GroceryAhold DelhaizeMarketing: BroadcastShoppersMarketing: SocialMarketing: OOHMarketing: In StoreESG and CSR 0 Saving Bookmark this article Bookmarked
Corporate Strategy Media planning 101: The ultimate guide for marketers Why is media planning so important? We’re glad you asked. In today’s competitive global media landscape, effective media planning is vital to saving time while driving greater brand awareness, engagement, conversions, and revenue. The magic words every marketer wants to hear. Choosing the right marketing channels to share high-performing content is key to media planning […] GWI (Global Web Index) December 22, 2022December 22, 2022 7 min read StrategyConsumersMarketing: SocialTargetData & InsightsTechnology & InnovationESG and CSRPredictions and ForecastsMarketing: OOHTrends: ConsumerTrends: MarketingPodcastsRestaurantsMarketing: BroadcastDept. FreshMarketing: Digital MediaDept. BeverageGoogleMeta (Facebook)Operations & Supply ChainPhilanthropyTikTokMarketing: Retail MediaAgencies 0 Saving Bookmark this article Bookmarked
Department: Food GIANT Co. adds new store in Bellefonte, Pa. CARLISLE, Pa. – The GIANT Co. held grand opening ceremonies today for its new Benner Township store, located at 2699 Benner Pike, in Bellefonte, Pa. The new 50,000-square-foot store will operate from 6 a.m. to 11 p.m., seven days a week, and add more than 100 full- and part-time jobs to the Centre Co. community. […] MMR December 17, 2022December 17, 2022 3 min read Dept. FreshShoppersDept. PerimeterDept. FuelDept. Adult BevDept. BakeryPricing & PromotionsDept. BeverageDept. DairyMarketing: Direct & PersonalizationMarketing: In StoreHoliday & EventsDept. RefrigeratedMarketing: OOHMarketing: TradePhilanthropyPredictions and ForecastsDept. Fresh PreparedAhold Delhaize 0 Saving Bookmark this article Bookmarked
Shopper & Customer Tips for Nailing CX This Peak Season This year has been one of uncertainty and disruption across the retail space, with many other headaches arising during peak season. As retailers decipher what to expect during this critical, late fourth quarter, there’s a million-dollar question hanging in the balance: With getting items to shelves still a pressing challenge, how does customer experience remain […] Tina Chadwick December 15, 2022December 15, 2022 3 min read ShoppersConsumersCustomer ExperienceMarketing: In StoreBOPISHoliday & EventsBrick and MortarStrategyMarketing: OOHConsultingFlagship StoresOperations & Supply ChainTechnology & InnovationDept. NonfoodData & InsightsStore LocationAssociatesCOVID19ExecutivesEconomyTech: AR and VRSustainabilityPredictions and ForecastsPartnershipsMetaverseMarketing: SocialESG and CSRThick Data 0 Saving Bookmark this article Bookmarked
Shopper & Customer Put Your CPG Brand Where the Foot Traffic is to Stay Competitive To succeed as a CPG brand in the post-pandemic world, you need to get phygital. After two years of pandemic-driven online shopping, many consumers are stepping back out into the world and into physical stores. In fact, average transaction values in-store were 10% higher in July 2021 than in March 2019. Now, instead of one […] Retail TouchPoints December 13, 2022December 14, 2022 4 min read ConsumersMarketing: OOHShoppersOmnichannelStore LocationData & InsightsTargetBrick and MortarStrategyMarketing: In StoreConsultingTechnology & InnovationPredictions and ForecastsMarketing: BroadcastCOVID19WalmartMarketing: BrandDeliveryMarketing: Digital MediaMarketing: TradeOperations & Supply ChainPartnershipsRestaurantsSustainabilityTrends: MarketingAgencies 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital CPG Food Manufactures Does Amazon Know More about your Customers than You Do? Insights help food retailers focus on what consumers want and what they think is relevant or important at a specific point in time. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®understanding what is relevant to consumers today is more important than knowing what you sold them last year. Does your marketing […] Grocerant Guru November 27, 2022November 27, 2022 3 min read AmazonData & InsightsDept. GroceryShoppersConsumersMarketing: SocialBrick and MortarDept. FreshCustomer ExperienceTechnology & InnovationMeta (Facebook)TwitterMarketing: TradeStore LocationESG and CSRSustainabilityTech: CashierlessMarketing: OOH 0 Saving Bookmark this article Bookmarked
Media & Marketing U.S. SMI Core Release Note – October 2022 SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […] Standard Media Index November 25, 2022November 25, 2022 3 min read Data & InsightsResults & InvestmentMarketing: BroadcastDept. NonfoodDept. ApparelGoogleMarketing: OOHTechnology & InnovationDept. PharmacyHoliday & EventsPartnershipsRestaurantsAgencies 0 Saving Bookmark this article Bookmarked 5
Department & Category Sheetz Drops Price For Regular Gas To $1.99/Gallon The Hill reports that convenience store chain Sheetz is reducing the price of regular gas to $1.99 per gallon, effective now through next Monday, November 28. The national average price per gallon currently is $3.66. “Sheetz is a family owned and operated company and at the heart of everything we do is giving back to […] MorningNewsBeat November 23, 2022November 23, 2022 < 1 min read Dept. FuelHoliday & EventsConsumersPress ReleaseMarketing: OOHExecutives 0 Saving Bookmark this article Bookmarked
Holiday & Events Grocerant Niche is Now Center Stage in Consumer’s Minds Consumers continue seeking meal solutions particularly those solutions that save time, save on planning a meal, save them from cooking, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “Grocery store deli departments have become innovative in what meals and meal component they are offering and how they are […] Grocerant Guru November 22, 2022November 22, 2022 6 min read Dept. GroceryShoppersConsumersDept. DeliDept. Fresh PreparedRestaurantsData & InsightsMarketing: SocialDept. FreshMarketing: BroadcastCOVID19Technology & InnovationEconomyTwitterBOPISThick DataMeta (Facebook)Holiday & EventsDept. PerimeterESG and CSRMarketing: In StoreMarketing: OOHOperations & Supply ChainStrategyDept. OTCAssociates 0 Saving Bookmark this article Bookmarked
Media & Marketing Targeted OOH campaign for Weetabix Melts to drive in-store sales Weetabix has announced a new sales-driving campaign for Weetabix Melts. Live from Monday 7 November until 5 December, the activation is designed to drive awareness of the range at point of purchase across the UK. The campaign will be supported by a £300k investment including proximity outdoor advertising, targeted digital display and e-commerce, and is […] Talking Retail November 9, 2022November 9, 2022 < 1 min read Marketing: OOHMarketing: In StoreResults & InvestmentInternational - UK 0 Saving Bookmark this article Bookmarked
Media & Marketing Changing Seasons: How Brands Can Ensure Their Messaging is Event-Specific Thanksgiving and the holiday season is just around the corner. In a chaotic and ever-changing world, fixed calendar events like these provide predictable and unifying anchor points. No wonder, then, that so many marketing plans are now seasonal. Retailers are once again preparing campaigns and promotional events against a new set of seasonal tentpole events. […] Hector Gonzalez November 8, 2022November 8, 2022 4 min read Marketing: OOHMarketing: Digital MediaTargetHoliday & EventsData & InsightsStore LocationShoppersPredictions and ForecastsBrick and MortarConsumersMarketing: In StoreDeliveryEconomyMarketing: TradeDept. BeverageSustainabilityCOVID19CompetitionWeatherOperations & Supply ChainTechnology & InnovationDept. OTCPhilanthropyESG and CSRMarketing: Direct & PersonalizationQ Commerce 0 Saving Bookmark this article Bookmarked
Media & Marketing The growing role of digital-out-of-home in a dynamic ad landscape Out-of-home (OOH) – a proven medium for reaching mass audiences with a unique approach to addressable advertising – is capturing the market’s attention. MarketingDive November 8, 2022November 8, 2022 < 1 min read Marketing: OOHPredictions and ForecastsMarketing: Social 0 Saving Bookmark this article Bookmarked
Data & Insights Up-Scale Grocerant Fresh Food at Neon Marketplace will Drive Adoption Gen Z and Millennials are looking for ‘food discovery’ and Neon Marketplace is targeting those consumers looking for a fresh meal that is ‘better than everything else’. That according to Steven JohnsonGrocerant Guru® at Tacoma, WA based Foodservice Solutions® In case you have not heard, Neon Marketplace is a new prototype that aims to […] Grocerant Guru November 4, 2022November 4, 2022 4 min read Dept. GroceryData & InsightsDept. FreshConsumersBrick and MortarDept. BeverageDept. PerimeterTechnology & InnovationRestaurantsDept. Fresh PreparedPredictions and ForecastsMarketing: OOHPartnershipsDept. BakerySustainabilityDept. Fuel 0 Saving Bookmark this article Bookmarked
Media & Marketing Make the Most of Limited Holiday Budgets With Out-of-Home Advertising It may be fall but advertisers are already in a mad dash to reach consumers for the upcoming holiday season. Unfortunately, inflation and supply chain issues have thrown shopper behavior and budgets into unpredictable territory. Furthermore, advertisers face high costs and big shifts in the effectiveness of broadcast and digital advertising mediums. Out-of-home (OOH) advertising […] Matthew O'Connor November 3, 2022November 3, 2022 3 min read Marketing: OOHData & InsightsConsumersTechnology & InnovationHoliday & EventsMarketing: BroadcastShoppersMarketing: SocialStrategyDept. NonfoodVendorsCompetitionPartnershipsOperations & Supply ChainThick DataMarketing: PrintEconomyMarketing: Digital MediaExecutivesAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer 7 Tips to Aid Your Business Growth & Increase Revenue Most companies prioritize increasing sales and revenue wherever they can. It only makes sense, as revenue is a key factor in the success and growth of your business. But this is easier said than done. If it was simple, then every company’s profits would be through the roof. One of the best ways to ensure […] Wiser Retail Strategies November 1, 2022November 1, 2022 6 min read ShoppersStrategyDeliveryMarketing: TradeOperations & Supply ChainPricing & PromotionsConsultingData & InsightsMarketing: SocialTargetPredictions and ForecastsMarketing: Direct & PersonalizationTechnology & InnovationMarketing: PrintMarketing: OOHDept. NonfoodMarketing: BrandESG and CSRThick DataDept. AppliancesBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Brands can use Paul Newman’s Likeness for Free (Sort of) The late iconic film star Paul Newman (The Sting, Cool Hand Luke, The Hustler, Butch Cassidy and the Sundance Kid) also had a well-known philanthropic side that was institutionalized with his 1982 founding of Newman’s Own. Beginning with salad dressings decorated with a drawing of Newman’s face and later expanding to other food products, the […] Retail TouchPoints October 30, 2022October 30, 2022 2 min read PhilanthropyPackagingMarketing: OOHMarketing: SocialConsumersPredictions and ForecastsDept. ApparelDept. GroceryESG and CSRExecutivesMarketing: BrandOwned Brands (Private Label) 0 Saving Bookmark this article Bookmarked
Media & Marketing Amazon Expands Advertising Options in CTV, Fresh Stores and Twitch Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). “We have to provide our advertisers the flexibility, efficiency and […] Retail TouchPoints October 26, 2022October 27, 2022 3 min read AmazonStreamingMarketing: BroadcastMarketing: SocialMarketing: Digital MediaDept. FreshTechnology & InnovationBrick and MortarStore LocationShoppersDept. NonfoodMarketing: OOHMarketing: In StoreData & InsightsAcquisitionMarketing: Retail MediaConsumersEconomyGoogleGovernmentWalmartMeta (Facebook)RestaurantsStrategyTargetMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Department & Category MealTrak results show encouraging multiple and c-store food-to-go performance Wholesale experts TWC, in partnership with food-to-go and out-of-home tracking programme MealTrak, reports the latest food-to-go market performance to 12 w/e 5 September 2022. Latest results are as follows: Latest 52 weeks 52 weeks year ago (comparable period) 52 weeks YOY change Latest 12 weeks 12 weeks year ago (comparable period) 12 weeks YOY change […] Talking Retail October 19, 2022October 19, 2022 < 1 min read Dept. GroceryMarketing: OOHPartnerships 0 Saving Bookmark this article Bookmarked
Retailer Media Lowe’s New Partnership with Yahoo Illustrates the Maturation of Retail Media Lowe’s has teamed up with Yahoo to power off-site media experiences for brands advertising through the Lowe’s One Roof Media Network. The new partnership is just the latest example of the maturation of the retail media model, which until recently has been dominated by fairly basic website-based offerings such as sponsored search, display ads and […] Retail TouchPoints October 14, 2022October 15, 2022 2 min read Marketing: Retail MediaLowesPartnershipsMarketing: BroadcastConsumersMarketing: SocialESG and CSRKrogerWalmartOmnichannelDept. NonfoodMarketing: OOHPhilanthropyStreamingDept. AppliancesSustainabilityTikTokData & InsightsMarketing: ShopperBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Event Marketing: Benefits, Types, and Ideas for Retailers Consumers crave experiences and a local presence when choosing the brands and stores to buy from. Here’s how to use event marketing to reach them. More Shopify October 14, 2022October 14, 2022 < 1 min read Marketing: OOHShopifyConsumersBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Retailers Don’t Need to Look Far for Employee Engagement Tech Solutions Perpetual and increasing competition, economic fluctuations, and constantly changing consumer expectations strain the retail sector harder than most industries. To combat these challenges, retailers have turned to technology — from analyzing big data to better connect with consumers to launching omnichannel strategies to reach customers at every point of their respective purchase journeys. More recently, […] Scott Chao October 10, 2022October 10, 2022 3 min read Technology & InnovationAssociatesConsumersOmnichannelConsultingMarketing: OOHShoppersMetaverseCompetitionEconomyCOVID19Dept. NonfoodBig DataData & InsightsExecutivesThick DataDept. ApparelTrends: TechBrick and MortarMarketing: Loyalty & SubscriptionMarketing: SocialSustainability 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coca-Cola kicks off football World Cup marketing campaign Coca-Cola will today launch its FIFA World Cup 2022 campaign, “Believing is Magic”. The new campaign will run across TV, Radio, out-of-home, social media and digital platforms into November. The new TV advert will air for the first time during the Women’s England vs USA match this Friday. Also, for the fifth time, Coca-Cola and […] Talking Retail October 5, 2022October 5, 2022 < 1 min read Coca ColaMarketing: BroadcastMarketing: SocialMarketing: OOHESG and CSR 0 Saving Bookmark this article Bookmarked
Data & Insights U.S. SMI Core Release Note – September 2022 SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […] Standard Media Index October 1, 2022November 25, 2022 3 min read Data & InsightsResults & InvestmentMeta (Facebook)GoogleDept. PharmacyMarketing: BroadcastHoliday & EventsPartnershipsMarketing: OOHDept. NonfoodAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer Winning New Lunch and Dinner Customers Requires Starting with an Invitation Recent Grocerant Scorecards reveal that 34.7% of customers at your restaurant are first time visitors. If you want to garner new customer you must extend a branded invitation with customer relevance according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. A new report from Intouch Insight Ltd. found that convenience does […] Grocerant Guru October 1, 2022October 1, 2022 3 min read ShoppersConsumersDept. GroceryData & InsightsMarketing: Loyalty & SubscriptionRestaurantsBrick and MortarDept. FuelDeliveryPepsiCoDept. BeveragePricing & PromotionsExecutivesMarketing: OOHMarketing: SocialBOPIS 0 Saving Bookmark this article Bookmarked
Shopper & Customer Department: Nonfood Corporate Strategy Corporate Finance ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Trends & External Forces Holiday & Events Operations & Supply Chain Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023 In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […] Written by Kelly Pedersen January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Data & Insights Department: Consumer Durables ESG Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Holiday & Events Operations & Supply Chain Stores & Formats Retail Traffic Trends #112: Consumer Habits 2023 While some trends come and go, there were a few trends that have stayed with consumers throughout the year. As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. This week we look at trends to increase foot traffic and customer loyalty. […] Written by Doorcounts January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery - Natural Channel: Grocery - Natural Data & Insights Technology & Innovation Stores & Formats Just Walk Out gives Whole Foods stores an edge, data shows The two stores in the chain outfitted with Amazon’s checkout-free technology did better in some ways than nearby locations without the automated system during the second half of 2022, Placer.ai found. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Grocery Department: Food Shopper & Customer Trends & External Forces ShopRite adds online filters to help shoppers choose products and recipes The improvements are intended to help shoppers find products and recipes that meet specific criteria, such as dairy-free, vegan, vegetarian and gluten-free. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Department: Nonfood Data & Insights Technology & Innovation 7 online grocery trends for retailers to watch Online grocery shopping is here to stay. Top online grocery trends include AI tools, drone delivery, data security, and ready-made meals. Written by Future of Commerce January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked