Shopper & Customer Smaller Menus Speed Up Service The old adage ‘time is money’ has not changed and if your menu has out grown it’s welcome it just might be tie to remove lot’s old menu items and add one or two new featured items to let your customers know your business is still relevant and not just a vestige of the […] Grocerant Guru September 26, 2023September 26, 2023 4 min read ConsumersDept. GroceryData & InsightsShoppersAssociatesStore LocationSustainabilityPackagingCompetitionTechnology & InnovationBOPISDept. FreshConsultingCOVID19Dept. FuelDept. PerimeterMarketing: In StoreMarketing: OOHPartnershipsPepsiCoPricing & PromotionsRestaurantsThick Data 0 Saving Bookmark this article Bookmarked
Retailer Media As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […] Retail TouchPoints September 14, 2023September 14, 2023 3 min read Marketing: Retail MediaData & InsightsStrategyTechnology & InnovationAgenciesStreamingCompetitionMarketing: BroadcastResults & InvestmentMarketing: Social MediaKrogerPartnershipsUnileverTargetShoppersRegional GroceryMarketing: OOHExecutivesMarketing: ShopperWalmartGoogleESG and CSRAlbertsons / SafewayBest BuyMarketing: BrandBrick and Mortar84.51 0 Saving Bookmark this article Bookmarked
Retailer Media As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […] Retail TouchPoints September 13, 2023September 14, 2023 3 min read Marketing: Retail MediaData & InsightsStrategyTechnology & InnovationAgenciesStreamingCompetitionMarketing: BroadcastResults & InvestmentMarketing: Social MediaKrogerPartnershipsUnileverTargetShoppersRegional GroceryMarketing: OOHExecutivesMarketing: ShopperWalmartGoogleESG and CSRAlbertsons / SafewayBest BuyMarketing: BrandBrick and Mortar84.51 0 Saving Bookmark this article Bookmarked
CPG: Food Oscar Mayer launches ‘Scramble Your Morning’ for new product debut The campaign promotes the marketer’s new Scramblers kit through brain-teasing puzzles and activations across social media, TV and out-of-home. MarketingDive September 6, 2023September 6, 2023 < 1 min read KraftHeinzMarketing: Social MediaMarketing: OOHMarketing: BroadcastESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing The Winning Strategy Of Unbounded Brands Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […] Branding Strategy September 6, 2023September 6, 2023 6 min read Marketing: BrandDept. ApparelStrategyDept. BeverageDept. HBCDept. NonfoodMarketing: In StoreDept. Toys & GamesMarketing: Social MediaData VisualizationPredictions and ForecastsPartnershipsDept. DairyTechnology & InnovationESG and CSRExecutivesHealth & WellnessMarketing: OOHShoppersSustainabilityDept. GroceryCoca Cola 0 Saving Bookmark this article Bookmarked
Media & Marketing Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York. The post Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH appeared first on AdExchanger. AdExchanger September 1, 2023September 5, 2023 < 1 min read Marketing: OOHAgenciesData & InsightsMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Data & Insights Beyond the Bottom Line: The Real Impact of Downtime for Retailers The true effects of downtime for retailers go beyond a dysfunctional point-of-sale (POS) system and lost sales. Today’s customers expect more from a brand. Picture this: It’s Black Friday, the biggest day on the calendar for retail sales, the day that makes or breaks a year for many businesses. All hands are on deck and […] Rethink Retail August 31, 2023September 5, 2023 4 min read Technology & InnovationAIShoppersData & InsightsConsumersConsultingCustomer ExperienceMarketing: UGCMarketing: Social MediaMarketing: Direct & PersonalizationSustainabilityVendorsAssociatesHoliday & EventsESG and CSRAmazonDept. NonfoodMarketing: OOHThick DataTech: CashierlessPredictions and ForecastsOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
CPG: Beverage Coke transforms QR codes into art to drive OOH engagement The illustrative AI-powered codes are part of the Coke Studio global music platform, which the marketer has cited as a highlight of its work with WPP. MarketingDive August 31, 2023August 31, 2023 < 1 min read Coca ColaMarketing: OOHTechnology & InnovationAIAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights How Will Generative AI Disrupt Retail Marketing? As generative artificial intelligence tools like ChatGPT rapidly evolve, companies across the spectrum are adapting as they try to capitalize on the technology’s potential. This potential ranges from disruptions to marketing efforts, search and consumer behavior to the impacts on workforces, workflows and more. Brand marketers for retailers have been especially focused on following the […] Brian Quinn August 29, 2023August 29, 2023 4 min read AITechnology & InnovationConsumersShoppersMarketing: VoiceDept. NonfoodMarketing: BrandDept. ApparelData & InsightsMarketing: Social MediaPredictions and ForecastsAcquisitionMarketing: Loyalty & SubscriptionStore LocationMarketing: UGCMarketing: OOHChatGPTMarketing: In StoreMarketing: Direct & PersonalizationDept. FreshMarketing: BroadcastTrends: MarketingThick Data 0 Saving Bookmark this article Bookmarked
Department & Category U.S. retail sales for July top expectations WASHINGTON – July retail sales in the United States rose by more than forecast, highlighting consumers’ resilience despite high interest rates and still-high inflation. Commerce Department data show the value of retail purchases increased 0.7% last month. The improvement exceeded economists’ expectations for an 0.4% gain. The figures are adjusted for seasonality but not for inflation. Retailers […] MMR August 15, 2023August 15, 2023 < 1 min read ConsumersEconomyData & InsightsDept. FuelPredictions and ForecastsMarketing: OOHDept. Sporting goodsDept. NonfoodDept. GroceryBrick and Mortar 0 Saving Bookmark this article Bookmarked
Data & Insights Need to know: What is panel data, and why does it matter? Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? […] Nielsen August 9, 2023August 9, 2023 5 min read Big DataData & InsightsMarketing: BroadcastTechnology & InnovationInsight ProvidersConsumersDept. NonfoodStreamingGovernmentPredictions and ForecastsPartnershipsMarketing: Digital MediaMarketing: Retail MediaESG and CSROperations & Supply ChainTargetPodcastsTrends: ConsumerMarketing: UGCMarketing: Social MediaMarketing: OOHAIAssociatesAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation Apple spotlights global fintech ambitions with ‘Pay the Apple Way’ campaign Digital out-of-home ads in the U.S. and U.K. and tie-ups with a slew of TikTok creators are designed to promote the convenience of Apple Pay. MarketingDive August 3, 2023August 3, 2023 < 1 min read Trends: FinanceTechnology & InnovationTikTokMarketing: Social MediaMarketing: OOHDelivery 0 Saving Bookmark this article Bookmarked
Data & Insights 3 Ways to Use Data to Improve In-Store Experiences Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams. To create the seamless and immersive store experience that customers crave, brands […] Retail TouchPoints August 1, 2023August 1, 2023 3 min read Data & InsightsAssociatesShoppersMarketing: In StoreConsumersBrick and MortarTechnology & InnovationOperations & Supply ChainMarketing: OOHMarketing: Social MediaMarketing: Direct & PersonalizationMarketing: Retail MediaDept. NonfoodCustomer ExperienceMarketing: TradeStrategyExecutivesStore LocationMerchandisingPricing & PromotionsThick Data 0 Saving Bookmark this article Bookmarked
Media & Marketing 5 Things to Consider When Experimenting With In-Store Retail Media Retail media networks (RMNs) are expanding rapidly, and retailers of all sizes are joining the race, offering ad placements on an ever-widening variety of channels. The opportunity here is enormous, as these ads are shown to people who are already looking to make purchases — which isn’t necessarily the case when compared to ads on […] Yaron Toren August 1, 2023August 1, 2023 5 min read Marketing: Retail MediaMarketing: In StoreConsumersData & InsightsShoppersDept. NonfoodTechnology & InnovationMarketing: Social MediaAssociatesSustainabilityOmnichannelPredictions and ForecastsMarketing: Direct & PersonalizationCompetitionTescoPricing & PromotionsBrick and MortarAmazonEconomyResults & InvestmentMarketing: Loyalty & SubscriptionMarketing: OOHTech: CashierlessMarketing: ShopperMeta (Facebook)Operations & Supply ChainPartnershipsGoogleDept. GroceryMarketing: BroadcastStore LocationDeliveryBest BuyTrends: MarketingExecutivesESG and CSRCOVID19Dept. DairyKrogerWalmart 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit InPost expands Vinted partnership with launch of over the counter parcel collection service InPost has announced an expansion of its Vinted partnership, with the launch of InPost Shop, a new parcel pick-up service in the UK. The C2C online second-hand fashion marketplace led an initial trial earlier this year. The service gives its members the option to collect parcels from participating stores, providing an additional OOH collection option […] Retail Technology Innovation Hub August 1, 2023August 1, 2023 2 min read PartnershipsConsumersInternational - UKDeliveryDept. HBCDept. OTCMarketing: Social MediaMarketing: OOHTwitterDept. ApparelEconomyInternationalReturnsShoppersExecutivesBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing TikTok comes to Redbox kiosks as part of OOH push Brands can advertise alongside TikTok content through the partnership with Chicken Soup for the Soul Entertainment ad platform Crackle Connex. MarketingDive July 13, 2023July 13, 2023 < 1 min read TikTokMarketing: Social MediaMarketing: OOHPartnerships 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Chick-fil-A Winning with Interactive Participatory Branding Do consumers know what your company stands for, sells, or supports? Do consumers know what images, logos, or design elements that that will make your company and its products top of mind with them? According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® if your customers do not know, you had […] Grocerant Guru June 30, 2023July 11, 2023 4 min read RestaurantsTechnology & InnovationConsumersAIData & InsightsMarketing: BrandDept. GroceryMarketing: Social MediaMarketing: BroadcastPress ReleasePredictions and ForecastsDept. Toys & GamesMarketing: OOHMarketing: Loyalty & SubscriptionExecutivesDept. NonfoodTrends: Consumer 0 Saving Bookmark this article Bookmarked
Media & Marketing GoodNews Coffee deploys nsign.tv digital signage platform in Madrid, Barcelona and Paris stores Spanish startup, GoodNews Coffee, has boosted 20 of its in-store Point of Sale systems in Madrid, Barcelona and Paris with nsign.tv’s digital signage platform. “Our target audience is mainly young people, who have grown up with new technologies and their adaptations, so it was clear to us that digitising our stores had to be one […] Retail Technology Innovation Hub June 29, 2023June 29, 2023 2 min read Marketing: BroadcastMarketing: Social MediaTechnology & InnovationTwitterRestaurantsDept. BeverageMarketing: OOHBrick and MortarMarketing: In StoreExecutivesShoppersResults & InvestmentConsumersTargetMarketing: Trade 0 Saving Bookmark this article Bookmarked
Media & Marketing US retailer MAPCO launches new mobile app experience, powered by Rovertown platform MAPCO, a convenience store chain with over 300 locations throughout the Southeastern region of the US, has launched a new mobile app experience for its customers. “MAPCO stores are located in markets across the Southeast, so we focused on creating a personalised mobile experience that best serves each of our stores and their surrounding communities,” […] Retail Technology Innovation Hub June 27, 2023June 27, 2023 < 1 min read Marketing: Social MediaTwitterSustainabilityBrick and MortarPricing & PromotionsDept. FuelExecutivesTech: CashierlessPhilanthropyMarketing: TradeMarketing: OOH 0 Saving Bookmark this article Bookmarked
Department & Category At Texas Born, Fresh Food Drives Customers Inside the Store Convenience Stroes that sell gasoline and electricity for EV’s drive top line sales and bottom-line profits by getting customers out of their cars and into the store or food and beverage. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the fresher the food, the faster the service the higher sales […] Grocerant Guru June 24, 2023June 24, 2023 4 min read Dept. GroceryData & InsightsShoppersDept. BeverageDept. FuelMarketing: Social MediaDept. FreshTechnology & InnovationBrick and MortarStore LocationDept. PerimeterConsumersDept. Fresh PreparedMarketing: TradePricing & PromotionsPhilanthropyPackagingTwitterAcquisitionConsultingMeta (Facebook)ESG and CSRMarketing: OOHMarketing: Loyalty & SubscriptionPartnershipsRestaurantsExecutives 0 Saving Bookmark this article Bookmarked
Channel: Restaurants Does YOUR Brand Have Enough Executional Equity? (here’s a test) We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […] Todd Sebastian June 22, 2023July 13, 2023 3 min read RestaurantsTargetMarketing: BrandCoca ColaProcter & GambleMarketing: OOHInternational - North AmericaDept. GroceryConsumers 0 Saving Bookmark this article Bookmarked
Stores & Formats Independent c-stores are ‘star performers’ in latest MealTrak results Wholesale experts TWC Group, in partnership with food-to-go and out-of-home tracking programme MealTrak, has reported the latest food-to-go market performance to 12 w/e 15 May 2023. The results show the number of out-of-home eating occasions were in line with the comparable period in 2022, on a 52 week/MAT basis. In the latest 12 weeks, the […] Talking Retail June 19, 2023June 20, 2023 < 1 min read Brick and MortarDept. GroceryMarketing: OOHPartnerships 0 Saving Bookmark this article Bookmarked
Technology & Innovation Retail Metaverse: Brands’ Key to Success in Digital Shopping Have you ever wanted to buy out a billboard next door to Snoop Dogg’s mansion? While this may have just been a very specific pipedream a few years ago (and highly dependent on how close Snoop’s mansion is to Highway 101), it’s now a very real possibility in the metaverse. Once a futuristic buzzword, the […] Kristin Naragon June 13, 2023June 13, 2023 2 min read MetaverseTrends: TechConsumersData & InsightsShoppersDept. ApparelPredictions and ForecastsMarketing: Social MediaMarketing: OOHCustomer ExperienceMarketing: In StoreStrategyTech: AR and VRTechnology & InnovationTrends: RetailMeta (Facebook)Amazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer 4 Brands With Great In-Store Experiences As a brick-and-mortar retailer, you know that creating great in-location experiences is key for drawing in customers and keeping them coming back. But are you implementing experiences that are fun, unique and an extension of your brand? Or do customers see you as simply offering the same types of experiences everyone else is? As you […] Bobby Marhamat June 12, 2023July 11, 2023 4 min read ShoppersTechnology & InnovationResults & InvestmentDept. BeverageStore LocationMarketing: In StoreRestaurantsDept. ApparelBrick and MortarMarketing: Social MediaPredictions and ForecastsOmnichannelAssociatesCompetitionCustomer ExperienceConsumersDept. NonfoodExecutivesConsultingBest BuyEconomyInternational - UKMarketing: OOHMetaverseTech: AR and VROperations & Supply ChainFlagship StoresMarketing: Direct & PersonalizationDept. BakeryData & InsightsAI 0 Saving Bookmark this article Bookmarked
Data & Insights Kroger’s Bold Leap: Pioneering Digital Distribution of Weekly Ad Content In a groundbreaking move that challenges industry norms, Kroger, the largest grocery retailer in the United States, recently announced its departure from print circular distribution, opting instead for a digital-first approach. This bold decision signifies a significant milestone for the grocery sector as retailers grapple with the daunting task of reevaluating traditional marketing channels in […] Daniel Aks June 12, 2023July 25, 2023 2 min read Technology & InnovationAIOperations & Supply ChainConsumersKrogerPricing & PromotionsOmnichannelMarketing: Direct & PersonalizationTargetShoppersAcquisitionPredictions and ForecastsData & InsightsEconomyTrends: RetailMarketing: OOHPartnershipsStore LocationStrategyStreamingMarketing: Trade 0 Saving Bookmark this article Bookmarked
Channel: Drug Cooler Screens Sues Walgreens for Ending Smart Door Agreement In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores. A […] Retail TouchPoints June 9, 2023June 12, 2023 4 min read WalgreensExecutivesLegal & CriminalTechnology & InnovationBrick and MortarResults & InvestmentMarketing: In StoreMarketing: Social MediaMarketing: Retail MediaAssociatesOperations & Supply ChainCustomer ExperienceData & InsightsShoppersVendorsCircle KCVSKrogerSams ClubRestaurantsMarketing: OOHAlimentation Couche-Tard 0 Saving Bookmark this article Bookmarked
Media & Marketing Sports Marketing to Advancing Women with NextUp’s Lisa Baird The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women. Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you […] The CPG Guys June 3, 2023June 3, 2023 2 min read Marketing: Social MediaPodcastsMarketing: OOHExecutivesInclusivityStrategyTechnology & InnovationAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer New Digital Solutions Are Solving the Retail Industry’s Existential Crisis For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digital […] Kayla Broussard June 1, 2023June 2, 2023 3 min read ConsumersData & InsightsTechnology & InnovationDept. NonfoodShoppersAssociatesMetaverseMarketing: In StoreTech: AR and VRReturnsEconomyStrategyCustomer ExperiencePredictions and ForecastsMarketing: OOHDept. ApparelExecutivesBrick and MortarMarketing: Direct & PersonalizationMarketing: TradeOperations & Supply ChainSustainabilityTech: CashierlessMarketing: Loyalty & SubscriptionTrends: Tech 0 Saving Bookmark this article Bookmarked
Media & Marketing The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, […] Retail TouchPoints May 31, 2023May 31, 2023 4 min read Marketing: OOHTechnology & InnovationConsumersMarketing: Social MediaBrick and MortarShoppersMarketing: In StorePredictions and ForecastsTrends: RetailSustainabilityCustomer ExperiencePricing & PromotionsDept. NonfoodThick DataStrategyDept. ApparelPartnershipsMerchandisingHoliday & EventsDept. FreshData & InsightsUnilever 0 Saving Bookmark this article Bookmarked
Data & Insights The Future of Retail Media is Digital and Omnichannel If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […] Rethink Retail May 31, 2023July 11, 2023 5 min read Technology & InnovationAIOmnichannelPredictions and ForecastsShoppersData & InsightsMarketing: Retail MediaBrick and MortarConsumersTrends: RetailMarketing: Direct & PersonalizationSustainabilityDept. NonfoodTech: IoTMarketing: In StoreEconomyMarketing: Loyalty & SubscriptionExecutivesOperations & Supply ChainReturnsCompetitionMerchandisingCOVID19Pricing & PromotionsESG and CSRTrends: MarketingGovernmentMarketing: BroadcastStore LocationMarketing: OOHBOPISTech: Cashierless 0 Saving Bookmark this article Bookmarked
Technology & Innovation Technology & Innovation ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger. Written by AdExchanger September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Department: Consumer Durables Department: Consumer Durables Corporate Strategy Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met… Written by RetailWire September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Channel: Drug Shopper & Customer Trends & External Forces Stores & Formats CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying… Written by RetailWire September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Corporate Strategy Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Amazon Invests $4 Billion in AI Company Anthropic Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […] Written by Retail TouchPoints September 25, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Channel: Marketplace Partnerships & Alt Profit Media & Marketing Retailer Media Shopify Audiences Adds Criteo, Its First Open Web Ads Partner Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger. Written by AdExchanger September 25, 2023September 26, 2023 Saving Bookmark this article Bookmarked