Technology & Innovation London calling as Landsec extends its long-term Piccadilly Lights partnership with Ocean Outdoor Landsec has extended its partnership with Ocean Outdoor which manages the digital out of home (DOOH) contract for Piccadilly Lights in London. Under the terms of the agreement, Ocean will continue to manage content for the advertising DOOH screen well into the next decade, and work with Landsec on The Venue which sits beneath the […] Retail Technology Innovation Hub February 17, 2025February 17, 2025 3 min read Technology & InnovationAIInternational - UKMarketing: OOHData & InsightsMarketing: Social MediaCoca ColaOmnichannelHoliday & EventsTescoTech: CashierlessPepsiCoPredictions and ForecastsTikTokPricing & PromotionsTrends: TechOperations & Supply ChainDeliveryTwitterBrick and MortarCOVID19Dept. ApparelExecutivesDept. HBCInclusivityMarketing: Loyalty & SubscriptionAgencies 0 Saving Bookmark this article Bookmarked
Acquisitions, Divestitures & Mergers T-Mobile grows ads business with $600M Vistar Media acquisition The deal will include the digital-out-of-home media company’s intelligent marketplace and technology for buying, selling and managing campaigns. MarketingDive January 21, 2025January 21, 2025 < 1 min read AcquisitionTechnology & InnovationMarketing: OOH 0 Saving Bookmark this article Bookmarked
Media & Marketing U.S. SMI Core Release Note – September 2022 [[{“value”:” SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all […] Standard Media Index January 19, 2025January 19, 2025 3 min read Data & InsightsResults & InvestmentMarketing: BroadcastMeta (Facebook)GoogleDept. PharmacyHoliday & EventsPartnershipsMarketing: OOHMarketing: Digital MediaDept. NonfoodAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing U.S. SMI Core Release Note – October 2022 [[“value”:” SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all […] Standard Media Index January 18, 2025January 18, 2025 3 min read Results & InvestmentData & InsightsMarketing: BroadcastDept. NonfoodDept. ApparelGoogleMarketing: OOHTechnology & InnovationDept. PharmacyPartnershipsRestaurantsHoliday & EventsAgencies 0 Saving Bookmark this article Bookmarked
Technology & Innovation bpost tests out parcel lockers initiative in Antwerp that offers shipping without packaging or labels bpost, also known as the Belgian Post Group, is launching a pilot project that allows customers to send items without packaging or labels by dropping them off in a parcel locker. In an initial stage, this option will only be available through the My bpost app. Starting this week, private customers and businesses sending items […] Retail Technology Innovation Hub January 9, 2025January 9, 2025 2 min read Technology & InnovationPackagingDeliveryData & InsightsOperations & Supply ChainShoppersMarketing: Social MediaPricing & PromotionsPredictions and ForecastsTescoTech: CashierlessOmnichannelCOVID19Trends: TechInclusivityTwitterInternational - UKMarketing: OOHMarketing: Loyalty & SubscriptionBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Leveraging technology to elevate customer satisfaction in retail: trends and innovations In today’s competitive retail landscape, customer satisfaction is more important than ever. With so many opportunities available, customers expect outstanding experiences based on what they are looking for. From a personalised shopping perspective to a seamless omnichannel experience, tech innovations are redefining the retail industry completely. That being said, let’s dive deeper into this article […] Retail Technology Innovation Hub December 26, 2024December 26, 2024 6 min read Technology & InnovationAIShoppersData & InsightsOperations & Supply ChainTech: IoTSustainabilityTech: AR and VRPartnershipsMarketing: Social MediaMarketing: VoiceOmnichannelPredictions and ForecastsBrick and MortarDept. NonfoodAssociatesTech: CashierlessLegal & CriminalReturnsMetaverseMarketing: In StoreESG and CSRTrends: RetailPricing & PromotionsConsultingDeliveryGoogleMarketing: Loyalty & SubscriptionMarketing: OOHMarketing: TradeMarketing: UGCMerchandisingHoliday & EventsblockchainStrategyMarketing: Direct & PersonalizationUnileverTwitterAmazonConsumersResults & InvestmentDept. ApparelVendors 0 Saving Bookmark this article Bookmarked
Media & Marketing EV maker Lucid asks drivers to ‘Compromise Nothing’ in first ad campaign Founded in 2016, the auto brand combats “a legacy of unfortunate trade-offs” among EVs in ads spanning digital, social, print, CTV and OOH. MarketingDive December 19, 2024December 19, 2024 < 1 min read StreamingMarketing: OOHESG and CSRDept. Nonfood 0 Saving Bookmark this article Bookmarked
Holiday & Events Oatly wants to update Santa’s Christmas Eve milk-and-cookies tradition The brand had professional Santas taste test oatmilk and a fancy dessert as part of a push running on streaming, social, out-of-home and more. MarketingDive December 12, 2024December 12, 2024 < 1 min read Holiday & EventsDept. DairyDept. BeverageStreamingMarketing: OOHMarketing: Digital MediaESG and CSR 0 Saving Bookmark this article Bookmarked
Technology & Innovation AWS CEO Matt Garman Talks Amazon’s Big Bets In AI Chips, Reasoning, And Nuclear Energy Amazon made a slew of big AI announcements early Tuesday. It said its Trainium2 chip would be generally available for AI training and inference. It debuted a new reasoning tool to limit hallucinations. It said it was building a new “ultracluster” with hundreds of thousands of GPUs that Anthropic — which it just invested $4 […] Bigtechnology December 3, 2024December 3, 2024 24 min read Technology & InnovationAIAmazonShoppersSustainabilityDept. GroceryData & InsightsStrategyResults & InvestmentChatGPTPartnershipsPodcastsEconomyDept. FreshDept. PerimeterExecutivesMarketing: Social MediaPredictions and ForecastsStore LocationOperations & Supply ChainMeta (Facebook)Dept. HBCConsumersGoogleStreamingMarketing: UGCMarketing: BroadcastDept. FuelBrick and MortarMarketing: In StoreDept. BeverageDept. Natural / OrganicDept. NonfoodMarketing: VoiceHealth & WellnessMarketing: OOH 0 Saving Bookmark this article Bookmarked
Holiday & Events Coca-Cola brings back ‘The World Needs More Santas Christmas’ ads Coca-Cola has announced the return of its ‘World Needs More Santas’ on the runup to Christmas. The advert aims to remind everyone that one act of Christmas kindness can bring out the ‘inner Santa’ in each of us, supported by video-on-demand, cinema, and out-of-home advertising.… This story continues at Coca-Cola brings back ‘The World Needs […] Talking Retail November 28, 2024November 28, 2024 < 1 min read Holiday & EventsCoca ColaMarketing: OOH 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart orders first Super Bowl ad as its marketing evolution continues Sports marketing has been a focus for the grocery ordering platform since undergoing a brand refresh and appointing a new CMO a couple of years ago. MarketingDive November 21, 2024November 21, 2024 < 1 min read InstacartHoliday & EventsDeliveryMarketing: OOHExecutives 0 Saving Bookmark this article Bookmarked
Retailer Media In-Store Retail Media: Focus on the Shopper, Not the CPM The idea of the brick-and-mortar store being called the “next frontier” for retail media sounds funny to the many industry veterans who work at Mars UnitedSM Commerce. Retail veterans like us have always viewed the physical store as a critical channel for shopper engagement. We’ve even experienced a few periods in the past when the […] Retail TouchPoints November 20, 2024November 20, 2024 5 min read Marketing: Retail MediaShoppersMarketing: In StoreCustomer ExperienceMerchandisingSustainabilityTargetOmnichannelMarketing: Social MediaResults & InvestmentConsumersMarketing: BroadcastPartnershipsData & InsightsDept. NonfoodMarketing: OOHVendorsBrick and MortarPricing & PromotionsTechnology & InnovationStore LocationExecutivesMarketing: TradeMarketing: ShopperMarketing: Digital MediaDept. HBCMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
CPG & FMCG Knorr targets zillennials in campaign celebrating holiday cooking blunders “#EffortisEverything” includes tie-ups with everyday individuals to showcase images of their cooking fails across social media and out-of-home ads. MarketingDive November 18, 2024November 18, 2024 < 1 min read UnileverHoliday & EventsMarketing: Social MediaMarketing: OOHESG and CSRDelivery 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain Wayfair COO Steps Down as Retailer Strengthens Internal Integration Thomas Netzer, COO of Wayfair, will step down from his role at the end of 2024 after six years with the furniture retailer. As part of this shift, Wayfair will further integrate customer- and supplier-focused activities with supply chain capabilities under the leadership of current Chief Commercial Officer Jon Blotner, who joined Wayfair in 2016. […] Retail TouchPoints November 8, 2024November 8, 2024 < 1 min read Operations & Supply ChainExecutivesDeliveryShoppersMarketing: Loyalty & SubscriptionMarketing: Social MediaPredictions and ForecastsMarketing: OOH 0 Saving Bookmark this article Bookmarked
Media & Marketing Scala talks in-store retail media and how it’s so much more than digital out of home (DOOH) By Darren Cremins, Senior Sales Director – Retail Media and Connected Store, UK and Ireland, Scala The evolution of retail marketing has taken on many forms, but one of the most dynamic developments is the rise of in-store retail media. Some might see it as a glorified version of digital out of home (DOOH) advertising […] Retail Technology Innovation Hub November 7, 2024November 7, 2024 5 min read Marketing: Retail MediaMarketing: In StoreData & InsightsMarketing: OOHShoppersTechnology & InnovationConsumersMarketing: Social MediaPredictions and ForecastsMarketing: Loyalty & SubscriptionStrategyTargetSustainabilityStore LocationOmnichannelMerchandisingTrends: RetailPricing & PromotionsSponsoredBrick and MortarInternational - UKDept. ApparelMarketing: BroadcastMarketing: Direct & PersonalizationESG and CSRMarketing: TradeMarketing: ShopperMetaverseTech: AR and VRTwitterUnilever 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables Nike shakes up senior leadership Ann Miller will lead global sports marketing, and Chief Supply Chain Officer Venkatesh Alagirisamy will be elevated to the team. Both are 18-year company veterans. RetailDive November 1, 2024November 4, 2024 < 1 min read Dept. ApparelMarketing: OOHOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Technology & Innovation Ocean Outdoor adds Carnaby Quarter screen to London portfolio with adidas onboard as launch partner Ocean Outdoor has launched The Screen on Carnaby. Measuring 6m x 3m, this landscape screen (provided by Daktronics) is positioned above The London Palladium Wall of Fame which is opposite the north entrance to Soho’s Carnaby Street and the luxury retailer Liberty. The Carnaby location forms a “golden triangle” for brands when combined with Ocean’s […] Retail Technology Innovation Hub October 21, 2024October 21, 2024 2 min read Technology & InnovationInternational - UKData & InsightsDept. ApparelPartnershipsMarketing: Social MediaRestaurantsBrick and MortarMarketing: OOHOmnichannelFlagship StoresPredictions and ForecastsStore LocationPepsiCoTrends: TechStrategyDeliverySponsoredPricing & PromotionsConsumersPop UpsHoliday & EventsTwitter 0 Saving Bookmark this article Bookmarked
Media & Marketing Budwieser Budvar new marketing campaign Czech lager brand, Budweiser Budvar has unveiled a UK-wide marketing campaign to help drive increased awareness of the brand. A spokesperson for the company said: “Launched this month across OOH and social media, the campaign shines a spotlight on what makes Budweiser Budvar truly unique,… This story continues at Budwieser Budvar new marketing campaign Or […] Talking Retail October 17, 2024October 17, 2024 < 1 min read CPG: Adult BeverageMarketing: Social MediaMarketing: OOHInternational - UKESG and CSRDept. Adult Bev 0 Saving Bookmark this article Bookmarked
Shopper & Customer The Future of Retail Media After Google’s Cookie U-Turn The digital advertising world was poised for a major transformation with the anticipated end of third-party cookies. For years, marketers had relied on cookies to track user behavior and deliver targeted ads. Google’s plan to phase them out by 2025 marked the beginning of what many saw as a cookie-less future, driving the industry toward […] Ron Levac October 15, 2024November 4, 2024 3 min read Data & InsightsConsumersMarketing: Retail MediaGoogleShoppersPredictions and ForecastsTargetMarketing: Direct & PersonalizationGovernmentMarketing: Loyalty & SubscriptionTrends: RetailMarketing: TradePricing & PromotionsDept. ApparelStrategyConsultingTechnology & InnovationCompetitionDept. HBCMarketing: In StoreHealth & WellnessMarketing: OOHPartnershipsThick DataAssociates 0 Saving Bookmark this article Bookmarked 5
Media & Marketing A marketer’s guide to Advertising Week New York 2024 Navigating the sprawling Penn District and staying abreast of talks about AI, retail media and sports marketing will be key for the four-day gathering. MarketingDive October 7, 2024October 7, 2024 < 1 min read Technology & InnovationAIMarketing: Retail MediaMarketing: OOH 0 Saving Bookmark this article Bookmarked
Data & Insights Stay Ahead: Digital Signage Revolution In this week’s newsletter, we explore key strategies to enhance your operations. The NRF Foundation’s new customer conflict de-escalation training is equipping front-line employees with the skills to manage challenging situations and create a safer shopping environment. We also dive into the growing impact of digital signage, with over 60% of retailers investing in technologies […] Trakwell.ai (formerly Doorcounts) October 3, 2024October 13, 2024 3 min read Data & InsightsTechnology & InnovationAIDeliveryShoppersMarketing: OOHMarketing: In StoreAssociatesPredictions and ForecastsOperations & Supply ChainConsumersSustainabilityBrick and MortarTrends: MarketingDept. PharmacyESG and CSRHoliday & EventsTech: IoTMarketing: Direct & PersonalizationAmazonGovernmentWalmart 0 Saving Bookmark this article Bookmarked
CPG: Beverage New Fanta Afterlife train campaign Coca-Cola Europacific Partners (CCEP) has announced the launch of a new nationwide Beetlejuice Beetlejuice-inspired Fanta Halloween campaign that features the movie’s Afterlife Train. Out-of-home, digital and cinema advertising, and social media, will invite consumers to scan QR codes to board the Fanta Afterlife Train on… This story continues at New Fanta Afterlife train campaign Or […] Talking Retail October 1, 2024October 1, 2024 < 1 min read Coca ColaConsumersPartnershipsMarketing: Social MediaMarketing: OOHHoliday & EventsESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer Some like it hot | In focus: Hot beverages As with many other categories at the moment, trends in hot beverages are largely centred around premiumisation. Thanks to our thriving café culture, consumers are looking for more speciality drinks to replicate their out-of-home experiences at home. At the same time, with continued pressure on… This story continues at Some like it hot | In […] Talking Retail September 30, 2024September 30, 2024 < 1 min read ConsumersPredictions and ForecastsMarketing: OOH 0 Saving Bookmark this article Bookmarked
CPG: Food Sour Patch Kids translates corporate lingo as Gen Z enters the workforce A Sour Translator app that simplifies job chatter into plain terms is supported by retail media, influencers and animated out-of-home ads. MarketingDive September 25, 2024September 25, 2024 < 1 min read MondelezConsumersAssociatesMarketing: Retail MediaMarketing: OOH 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain EZ Newswire Signs Exclusive Distribution Deal with Reuters New York, NY — EZ Newswire, an AI-enabled platform empowering organizations to turn their news into performance, today announced an exclusive multi-year distribution deal with Reuters, the world’s largest multimedia news agency. The partnership enables organizations across the globe to increase the visibility and impact of their news in a premium environment that is both […] Bigtechnology September 16, 2024September 16, 2024 3 min read Technology & InnovationAIOperations & Supply ChainPartnershipsSustainabilityMarketing: OOHInternationalCompetitionDept. NonfoodExecutivesData & InsightsResults & InvestmentConsumersDept. Toys & GamesDept. BeverageInternational - North AmericaMarketing: TradeRestaurantsStrategyTarget 0 Saving Bookmark this article Bookmarked
Shopper & Customer E.l.f. conjures ‘Sinfluencer’ to reach Gen Z with largest skincare push yet “Hacks” star Megan Stalter encourages consumers to commit “skin sins” as part of a campaign that will hit social, out-of-home and major streamers. MarketingDive September 16, 2024September 16, 2024 < 1 min read ConsumersMarketing: OOHESG and CSR 0 Saving Bookmark this article Bookmarked
Retailer Media Navigating Role Reversal in Retail Media: Where Sellers are Buyers and Buyers are Sellers As the retail media boom continues, the relationship between the retailer and the brands they carry is going through a significant transformation. While brands have always had to strategize, plan, negotiate and spend with retailers to get their products distributed across stores to reach new and existing customers, their commitments are evolving once again. With […] Retail TouchPoints September 12, 2024September 12, 2024 3 min read Marketing: Retail MediaData & InsightsShoppersPredictions and ForecastsResults & InvestmentTrends: MarketingIndustry Conferences and EventsMarketing: Social MediaTargetMerchandisingExecutivesThick DataTechnology & InnovationDept. NonfoodBrick and MortarSustainabilityMarketing: In StoreMarketing: OOHStrategyMarketing: ShopperAI 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables Old Navy Heads Back to the ’90s for 30th Anniversary Celebration In celebration of Old Navy’s 30th anniversary, the fashion brand is leaning into ‘90s nostalgia with a limited-edition collection based on retro designs, a ’90s-inspired marketing campaign and a throwback party in NYC hosted by Chief Creative Director Zac Posen. Pieces from the Old Navy ’94 Reissue collection. (Image courtesy Gap Inc.) “To mark our […] Retail TouchPoints September 11, 2024September 11, 2024 2 min read Dept. ApparelBrick and MortarMarketing: Social MediaConsumersMarketing: OOHMarketing: Digital MediaExecutivesESG and CSRAssociates 0 Saving Bookmark this article Bookmarked
Stores & Formats Sugro UK’s digital signage solution now available to retailers Following the highly successful implementation of the digital signage solution with TB Cash & Carry in two of their cash and carry depots, buying group Sugro UK has announced a further expansion of its digital signage solution to its members’ retail stores. The first installation… This story continues at Sugro UK’s digital signage solution now […] Talking Retail September 11, 2024September 11, 2024 < 1 min read Marketing: OOHInternational - UKBrick and Mortar 0 Saving Bookmark this article Bookmarked
Shopper & Customer Why Old Navy is throwing back to the ‘90s to burnish its iconic brand [[“value”:” This audio is auto-generated. Please let us know if you have feedback. Old Navy is celebrating its 30th anniversary with the ‘94 Reissue, a limited-edition collection that updates iconic ‘90s designs for a new generation of consumers, according to details shared with sister publication Marketing Dive. The collection, launching Friday, offers nearly 200 styles, […] RetailDive September 10, 2024September 10, 2024 4 min read ExecutivesConsumersDept. ApparelShoppersESG and CSRMarketing: In StorePricing & PromotionsBrick and MortarTechnology & InnovationSustainabilityResults & InvestmentInternational - UKMarketing: Social MediaMarketing: OOHMarketing: Digital MediaFlagship StoresTikTokDept. NonfoodAssociates 0 Saving Bookmark this article Bookmarked
Data & Insights Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Valentine’s Day flower sales could shift to FTD, other brands in 2025 1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […] Written by Earnest Research February 11, 2025February 11, 2025 Saving Bookmark this article Bookmarked
Holiday & Events Holiday & Events Shoppers believe best holiday deals are after holidays A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […] Written by Retail Customer Experience January 17, 2025January 17, 2025 Saving Bookmark this article Bookmarked
Trends & External Forces Data & Insights Technology & Innovation Trends & External Forces 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […] Written by IAB January 16, 2025January 17, 2025 Saving Bookmark this article Bookmarked
Uncategorized A major shift in North American grocery retail Spending is migrating away from traditional supermarkets and hypermarkets to channels that better align with busy lifestyles. The post A major shift in North American grocery retail appeared first on Retail Insight Network. Written by Retail Insights Network January 14, 2025January 14, 2025 Saving Bookmark this article Bookmarked
Data & Insights Technology & Innovation AI at the retail edge: What’s possible now There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […] Written by RetailDive January 13, 2025January 13, 2025 Saving Bookmark this article Bookmarked