Marketing: OOH

Articles on out of home marketing (both OOH and DOOH)

  1. Shopper & Customer

Smaller Menus Speed Up Service

  The old adage ‘time is money’ has not changed and if your menu has out grown it’s welcome it just might be tie to remove lot’s old menu items and add one or two new featured items to let your customers know your business is still relevant and not just a vestige of the […]
4 min read
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  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Retailer Media

As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […]
3 min read
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  1. Media & Marketing

The Winning Strategy Of Unbounded Brands

Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […]
6 min read
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  1. Media & Marketing

Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH

Su Kwon of Publicis Media on where DOOH is today and where it’s going. Kwon will speak at AdExchanger’s Programmatic IO conference Sept. 26–7 in New York. The post Publicis Media’s Su Kwon On The “Amplifying” Power Of DOOH appeared first on AdExchanger.
< 1 min read
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  1. Data & Insights

Beyond the Bottom Line: The Real Impact of Downtime for Retailers

The true effects of downtime for retailers go beyond a dysfunctional point-of-sale (POS) system and lost sales. Today’s customers expect more from a brand. Picture this: It’s Black Friday, the biggest day on the calendar for retail sales, the day that makes or breaks a year for many businesses. All hands are on deck and […]
4 min read
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  1. Data & Insights

How Will Generative AI Disrupt Retail Marketing?

As generative artificial intelligence tools like ChatGPT rapidly evolve, companies across the spectrum are adapting as they try to capitalize on the technology’s potential. This potential ranges from disruptions to marketing efforts, search and consumer behavior to the impacts on workforces, workflows and more. Brand marketers for retailers have been especially focused on following the […]
4 min read
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  1. Department & Category

U.S. retail sales for July top expectations

WASHINGTON – July retail sales in the United States rose by more than forecast, highlighting consumers’ resilience despite high interest rates and still-high inflation. Commerce Department data show the value of retail purchases increased 0.7% last month. The improvement exceeded economists’ expectations for an 0.4% gain. The figures are adjusted for seasonality but not for inflation. Retailers […]
< 1 min read
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  1. Data & Insights

Need to know: What is panel data, and why does it matter?

Panels—and the data they generate—have been the gold standard of the research industry for nearly a century now, and they remain the most accurate tool to measure media audiences. Follow along as we break down panel data: What it is, why it’s important and where the future of panels are headed. What’s a panel, exactly? […]
5 min read
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  1. Data & Insights

3 Ways to Use Data to Improve In-Store Experiences

Retailers have access to troves of data: data about their customers, their products and their business. But despite earnest proclamations that consumers expect seamless brand experiences, these data and the insights they generate are resting in disparate systems and used by siloed teams. To create the seamless and immersive store experience that customers crave, brands […]
3 min read
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  1. Media & Marketing

5 Things to Consider When Experimenting With In-Store Retail Media

Retail media networks (RMNs) are expanding rapidly, and retailers of all sizes are joining the race, offering ad placements on an ever-widening variety of channels. The opportunity here is enormous, as these ads are shown to people who are already looking to make purchases — which isn’t necessarily the case when compared to ads on […]
5 min read
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  1. Partnerships & Alt Profit

InPost expands Vinted partnership with launch of over the counter parcel collection service

InPost has announced an expansion of its Vinted partnership, with the launch of InPost Shop, a new parcel pick-up service in the UK. The C2C online second-hand fashion marketplace led an initial trial earlier this year. The service gives its members the option to collect parcels from participating stores, providing an additional OOH collection option […]
2 min read
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  1. Channel: Restaurants

Chick-fil-A Winning with Interactive Participatory Branding

  Do consumers know what your company stands for, sells, or supports?  Do consumers know what images, logos, or design elements that that will make your company and its products top of mind with them?  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® if your customers do not know, you had […]
4 min read
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  1. Media & Marketing

GoodNews Coffee deploys nsign.tv digital signage platform in Madrid, Barcelona and Paris stores

Spanish startup, GoodNews Coffee, has boosted 20 of its in-store Point of Sale systems in Madrid, Barcelona and Paris with nsign.tv’s digital signage platform. “Our target audience is mainly young people, who have grown up with new technologies and their adaptations, so it was clear to us that digitising our stores had to be one […]
2 min read
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  1. Media & Marketing

US retailer MAPCO launches new mobile app experience, powered by Rovertown platform

MAPCO, a convenience store chain with over 300 locations throughout the Southeastern region of the US, has launched a new mobile app experience for its customers. “MAPCO stores are located in markets across the Southeast, so we focused on creating a personalised mobile experience that best serves each of our stores and their surrounding communities,” […]
< 1 min read
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  1. Department & Category

At Texas Born, Fresh Food Drives Customers Inside the Store

  Convenience Stroes that sell gasoline and electricity for EV’s drive top line sales and bottom-line profits by getting customers out of their cars and into the store or food and beverage.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® the fresher the food, the faster the service the higher sales […]
4 min read
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  1. Channel: Restaurants

Does YOUR Brand Have Enough Executional Equity? (here’s a test)

We are bombarded by brands every waking minute. The ever-increasing siege of branded messages creates deafening noise within every single product/service category. Does your brand cut through the clutter of its competitive set? Can you change your brand name to any other word in your logo font and still expect to be recognized? Coca-Cola can. […]
3 min read
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  1. Stores & Formats

Independent c-stores are ‘star performers’ in latest MealTrak results

Wholesale experts TWC Group, in partnership with food-to-go and out-of-home tracking programme MealTrak, has reported the latest food-to-go market performance to 12 w/e 15 May 2023. The results show the number of out-of-home eating occasions were in line with the comparable period in 2022, on a 52 week/MAT basis. In the latest 12 weeks, the […]
< 1 min read
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  1. Technology & Innovation

Retail Metaverse: Brands’ Key to Success in Digital Shopping

Have you ever wanted to buy out a billboard next door to Snoop Dogg’s mansion? While this may have just been a very specific pipedream a few years ago (and highly dependent on how close Snoop’s mansion is to Highway 101), it’s now a very real possibility in the metaverse. Once a futuristic buzzword, the […]
2 min read
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  1. Shopper & Customer

4 Brands With Great In-Store Experiences

As a brick-and-mortar retailer, you know that creating great in-location experiences is key for drawing in customers and keeping them coming back. But are you implementing experiences that are fun, unique and an extension of your brand? Or do customers see you as simply offering the same types of experiences everyone else is? As you […]
4 min read
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  1. Data & Insights

Kroger’s Bold Leap: Pioneering Digital Distribution of Weekly Ad Content

In a groundbreaking move that challenges industry norms, Kroger, the largest grocery retailer in the United States, recently announced its departure from print circular distribution, opting instead for a digital-first approach. This bold decision signifies a significant milestone for the grocery sector as retailers grapple with the daunting task of reevaluating traditional marketing channels in […]
2 min read
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  1. Channel: Drug

Cooler Screens Sues Walgreens for Ending Smart Door Agreement

In-store digital media startup Cooler Screens is suing Walgreens, previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Cooler Screens is seeking $200 million for breach of contract and is seeking to prevent the retailer from removing the screen technology from its stores. A […]
4 min read
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  1. Media & Marketing

Sports Marketing to Advancing Women with NextUp’s Lisa Baird

The CPG Guys are joined in this episode by Lisa Baird, the newly appointed CEO of NextUp, formerly known as Network of Executive Women. Follow Lisa Baird on LinkedIn at: https://www.linkedin.com/in/lisa-baird-4b91991/Follow NextUp on LinkedIn at: https://www.linkedin.com/company/nextupisnow/Follow NextUp online at: http://www.nextupisnow.org Lisa answers these questions:1) Lisa, your career has some elite brands in your background but you […]
2 min read
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  1. Shopper & Customer

New Digital Solutions Are Solving the Retail Industry’s Existential Crisis

For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digital […]
3 min read
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  1. Media & Marketing

The Future of Retail: Rethinking Digital Signage to Improve the In-Store Experience

Expectations are never-ending in the retail industry. They’re also ever-changing — even more so in light of recent events. People have different mindsets when entering a brick-and-mortar store. Some people are certainly cautious about in-person interactions, so they’re often in the store for a specific reason. Others might have just stopped in out of happenstance, […]
4 min read
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  1. Data & Insights

The Future of Retail Media is Digital and Omnichannel

If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […]
5 min read
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  1. Department: Consumer Durables
  2. Department: Consumer Durables
  3. Corporate Strategy

Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT

Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met…
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  1. Channel: Drug
  2. Shopper & Customer
  3. Trends & External Forces
  4. Stores & Formats

CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason

As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying…
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  1. Channel: Ecommerce & Digital
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces

Amazon Invests $4 Billion in AI Company Anthropic

Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […]
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  1. Channel: Marketplace
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Retailer Media

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger.
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