1. Media & Marketing

The Big Idea is Broken. Welcome to ‘Weirdvertising’

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Is it just me, or is advertising getting weirder? There was a time not long ago when brands and ad agencies would talk about the big idea and the importance of telling a compelling story. But these days, with TikTok dominating the social media landscape, it seems like big ideas are being traded in for […]

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More from Chris Kocek

  1. Data & Insights

Pictures for PMs Webcast

Introducing Pictures for PMs: 1Q24 Key Themes Visualized Date: Friday, April, 12 Time: 12:00 ET Created for those looking to quickly understand broader themes across the global consumer and technology landscape, “Pictures for PMs” takes a step beyond the data to present a clear view of the bigger picture. In this webcast and corresponding deck, […]
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  1. Channel: Mass

Target Launches Value-Priced Private Label Brand

Target Corp. announced it has launched a new private label product line for price-conscious consumers called dealworthy. The assortment of 400 everyday basics will include apparel and accessories, essentials and beauty, as well as electronics and home items. Items will start at less than $1 and with most under $10, the prices are designed to […]
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  1. Shopper & Customer

Online shoppers go elsewhere when items out of stock

A report by 84.51° says nearly a quarter of shoppers will move their spending rather than wait   View Original Article Insight Providers Big Data Marketing: Retail Media Shoppers 84.51 0 Author Missing Member since March 11, 2021 Loading + Follow Following
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  1. Technology & Innovation

Composable Commerce is More Attainable Than Brands Think. Here’s Why 

From having their morning coffee waiting for them at the click of a button, to winding down with a personalized movie recommendation on Netflix, consumers are accustomed to personalized experiences at every touchpoint throughout their day. Their expectations while shopping are no different. And while retailers are clear on the need to tailor for individual […]
4 min read
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  1. Holiday & Events

Measuring the Impact of Holiday Sales on Small Businesses

The holidays are big business. That’s not going to come as a shock to anybody — but just how important are they to America’s economy? The latest figures from Adobe Analytics show that from November 2023 to December 2023, Americans spent more than $222 billion shopping online. That activity was largely driven by an increase […]
3 min read
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  1. Data & Insights

6 Ways Advanced Tactics Can Speed Up Your Sales Cycle

In the ever-evolving landscape of marketing, e-commerce, operations, and management, executives are constantly on the lookout for strategies that can enhance efficiency and accelerate the sales cycle. In order to stand out in a competitive marketplace, adopting advanced tactics becomes not just advantageous but essential. Here, we explore innovative approaches that can significantly speed up […]
3 min read
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  1. Shopper & Customer

Navigating Consumers’ Social Shopping Trust Issues in 2024

Over the past few years, consumers have become hyperconnected online. What used to be individual tasks, like exchanging money or listening to music, are now opportunities for social networking among friends with apps like Venmo and Spotify. It was only a matter of time before shopping took to social platforms as well, and it has […]
3 min read
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  1. Corporate Strategy

Building A Competitive Advantage

Strategy is “Future Competitive Advantage”. This definition works both at the level of the firm and at the level of the individual. What will the future look like? How will the marketplace change with evolving customer needs and expectations? Who will the competition be not just now but in the future? Relative to these future […]
4 min read
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  1. Shopper & Customer

3 Lessons From the 2023 End-of-Year Shopping Season

The end-of-year season is always a make or break time for e-commerce brands that can accrue earnings that see their businesses through quiet first quarters. Although inflation eased in the third quarter of 2023, the holiday season can be unpredictable and stiff competition will fight you for every sale. Therefore, you must familiarize yourself with […]
4 min read
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  1. Operations & Supply Chain

How Small Businesses Can Navigate the Post-Holiday Return Season

With the holiday season underway, retailers of all sizes have been preparing themselves for a festive surge in sales. However, the post-holiday months bring in a wave of returns that can serve as a financial challenge for small businesses. Recent data from Xero, the global small business platform, reveals that a staggering 53 percent of […]
3 min read
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  1. Stores & Formats

SpartanNash expanding inventory robot Tally to 60 additional Midwest stores

The retailer first piloted Tally in 15 stores   View Original Article Brick and Mortar Operations & Supply Chain Regional Grocery SpartanNash Tech: Robotics Technology & Innovation 0 Author Missing Member since March 11, 2021 Loading + Follow Following
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  1. Data & Insights

ISRG, BSX, and SWAV Research Launch Webcast

Join YipitData Product Expert Manager, Katie Tang, and Sr Research Analyst, Steve Tao, on Thursday, April 4th at 1PM ET for a deep-dive into our new MedTech Research coverage. The team will discuss: ISRG: Notable trends in I&A revenue and procedure volumes BSX: Watchman sales and the ramp of the new POLARx and Farapulse SWAV: […]
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  1. Acquisitions, Divestitures & Mergers

Macy’s Confirms Receipt of Revised Acquisition Proposal

Macy’s confirmed on Sunday that it received a revised proposal from two of its major investors, Arkhouse Management Co. and Brigade Capital Management, to acquire each of the remaining shares in Macy’s they don’t already own for $24 per share — up from an earlier offer of $21 per share — for a deal value […]
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  1. Corporate Strategy

No Fast Shipping? No Problem. How SMBs Can Navigate the Amazon Effect

COVID-19 may have started the fire, but the online shopping boom is showing no signs of burning out. As consumer expectations grow alongside this blazing industry, many are placing a stronger focus on the shipping experience itself. This is why retail giants like Amazon.com are making fast and free shipping incentives table stakes, with recent […]
2 min read
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  1. Technology & Innovation

Beyond AI: Emerging Technologies That Are Reshaping Retail

In today’s dynamic world of retail, the spotlight remains on artificial intelligence (AI) — and for good reason. AI is undoubtedly transformative, reshaping the future of retail. In addition to AI, other technologies are also making significant strides. Radio-frequency identification (RFID), replacing barcodes, revolutionizes supply chain and inventory management. Video analytics leverages computer vision to […]
3 min read
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