Operations & Supply Chain Retailers, the Clock is Ticking: Optimize Your Supply Chains for the Holiday Shopping Onslaught Now The retail landscape is swiftly gearing up for its busiest time of year, punctuated by Black Friday and Cyber Monday (BFCM). New research paints a picture of an industry feeling the pressure, grappling with economic hurdles, data inconsistencies, and rising costs. Amidst global supply chain disruptions, fluctuating consumer demands and spending, the urgency for brands […] Rodney Manzo September 26, 2023September 26, 2023 4 min read Operations & Supply ChainDept. NonfoodData & InsightsConsumersHoliday & EventsPredictions and ForecastsMarketing: In StoreStrategyEconomySustainabilityTrends: RetailResults & InvestmentTechnology & InnovationPricing & PromotionsExecutivesDelivery 0 Saving Bookmark this article Bookmarked
Trends & External Forces The INFORM Act: Will Counterfeiters Scatter Like Cockroaches Under a Light? Consumers, retailers and intellectual property (IP) owners are likely to benefit from the INFORM Consumers Act. The sale of counterfeit and pirated goods totaled $509 billion globally in 2016, according to an OECD report. Traditionally, individuals sold such goods at flea markets and on street corners. Today they reach a much wider audience through online […] Jeremiah J. Foley September 26, 2023September 26, 2023 3 min read Legal & CriminalConsumersAmazonWalmartGovernmentPricing & PromotionsReturnsOperations & Supply ChainData & InsightsDeliveryDept. ApparelPop UpsBrick and Mortar 0 Saving Bookmark this article Bookmarked
Department: Food Worth Watching: How To Sell Apples Once again, Stew Leonard’s offers a lesson in how to communicate effectively with shoppers – in this case, via a video sent to customers in an email this weekend. In it, Stew Leonard Jr. talks about the organic apples his stores source from Quincy, Washington – it is an excellent example about how to bring […] MorningNewsBeat September 25, 2023September 25, 2023 < 1 min read Dept. FreshMarketing: Social MediaConsumersShoppersPricing & PromotionsHealth & WellnessDept. Natural / OrganicBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI, and it reveals a pretty dramatic shift in ownership of […] chiefmartec September 25, 2023September 25, 2023 6 min read Technology & InnovationData & InsightsOperations & Supply ChainPredictions and ForecastsShoppersInclusivityMarketing: Social MediaInsight ProvidersDept. NonfoodAcquisitionExecutivesESG and CSRVendorsAssociatesData VisualizationConsumersPartnershipsPricing & PromotionsStrategySustainabilityTikTokTrends: MarketingMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Data & Insights FreshTake will Extend and Expand Mitchell Grocery Interactive and participatory a new foodservice concept, FreshTake, will feature several foodservice concepts, extensive seating, and multiple entertainment options to entice consumers to stay longer, come back more frequently, and spend more according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Here is a little background, Jackson Mitchell, is a fourth-generation […] Grocerant Guru September 24, 2023September 24, 2023 3 min read Dept. GroceryDept. FreshData & InsightsDept. BeverageMarketing: Social MediaMarketing: BroadcastDeliveryDept. Adult BevMarketing: In StoreConsumersInstacartStrategyDept. RefrigeratedWhole FoodsDept. Fresh PreparedMeta (Facebook)TwitterConsultingPartnershipsDoorDashESG and CSRExecutivesFood DeliveryPredictions and ForecastsDept. PerimeterDept. BakeryPricing & PromotionsRestaurantsUbereatsDept. PharmacyBOPIS 0 Saving Bookmark this article Bookmarked
Media & Marketing Big Y updates loyalty program to offer more flexibility [[“value”:” Big Y Foods has revamped its myBigY Rewards loyalty program to offer shoppers more flexibility in the way they use their rewards points. It also appears to compete more directly with the Stop & Shop GO Rewards program offered by Big Y’s main rival in the region. Related: How Big Y’s […] Supermarket News September 23, 2023September 23, 2023 2 min read Marketing: Loyalty & SubscriptionDept. FuelShoppersPricing & PromotionsMarketing: TradeAhold DelhaizeOmnichannelBrick and MortarStore LocationMarketing: Direct & PersonalizationPartnershipsDept. Fresh 0 Saving Bookmark this article Bookmarked
Shopper & Customer Operation Omnichannel: A Seamless and Cohesive Shopping Experience With the popularity of online shopping, it’s critical for retail brands to have a strong online presence and make their products easily accessible. However, many consumers still prefer an in-store shopping experience. A dual approach capturing all retail channels allows brands to reach the widest possible audience of consumers. For retail brands, the concept of […] Marly Sohr September 22, 2023September 22, 2023 3 min read ConsumersOmnichannelMarketing: In StoreMarketing: Direct & PersonalizationShoppersStrategyMarketing: Loyalty & SubscriptionData & InsightsMarketing: BroadcastConsultingTechnology & InnovationBOPISMarketing: TradePredictions and ForecastsPricing & PromotionsEconomyAI 0 Saving Bookmark this article Bookmarked
Department: Nonfood Walmart leans into pet care with first Pet Services Center A Georgia store is piloting the concept, and the retailer aims to expand it over time. The center offers a variety of grooming and veterinary services. RetailDive September 21, 2023September 21, 2023 < 1 min read Dept. PetWalmartPricing & Promotions 0 Saving Bookmark this article Bookmarked
Data & Insights Food and Beverage Retailer Holiday Hiring Tips It’s that time of the year to begin hiring for the holiday season. With the battle for share of stomach continuing to drive a wedge between restaurants, grocery stores, and convenience stores the companies that are not understaffed will win this holiday season. Today Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® […] Grocerant Guru September 21, 2023September 21, 2023 9 min read AssociatesTechnology & InnovationAIData & InsightsDept. GroceryHoliday & EventsDept. BeveragePredictions and ForecastsDept. NonfoodMarketing: Social MediaShoppersStrategyTargetMarketing: Direct & PersonalizationBrick and MortarESG and CSRMeta (Facebook)Operations & Supply ChainPartnershipsPepsiCoPricing & PromotionsRestaurantsSustainabilityThick DataTwitter 0 Saving Bookmark this article Bookmarked
Data & Insights The Limited Role of AI in Ecommerce In today’s digital age almost all of us have experienced the thrill of clicking “add to cart” and the subsequent anticipation of our purchases arriving. Yet many of us may not reflect on the multitude of interactions and emotions that succeed that singular moment. Underlying these experiences is the invisible hand of artificial intelligence, steering […] Retail TouchPoints September 21, 2023September 21, 2023 5 min read Technology & InnovationAIShoppersData & InsightsDeliveryMarketing: Direct & PersonalizationPredictions and ForecastsPricing & PromotionsConsumersOperations & Supply ChainMarketing: Social MediaMarketing: TradeMarketing: Loyalty & SubscriptionAcquisitionDept. ApparelExecutivesWeatherOwned Brands (Private Label)StrategyTargetUnilever 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables Post-DTC Boom: Fashion Founders Embrace Agility and Collaboration to Thrive As the dust settles on the direct-to-consumer (DTC) boom, a new era of fashion entrepreneurship emerges, characterized by an innovative approach to company building within a transformed industry landscape. Vogue Business delves into the remarkable journeys of these visionary founders, exploring the uncharted avenues they tread upon to achieve growth, while also seeking insights from […] Polly Wong September 21, 2023September 21, 2023 2 min read Dept. ApparelPredictions and ForecastsShoppersAcquisitionMarketing: Social MediaConsumersSustainabilityMeta (Facebook)Pricing & PromotionsPartnershipsOperations & Supply ChainESG and CSRMarketing: Direct & PersonalizationDept. NonfoodDept. FreshData & InsightsAgenciesTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Amazon Announces Oct. 10-11 as Next Prime Sale Amazon.com announced on Monday that its next Prime Day sale will be held Oct. 10-11, promising deals as often as every five minutes during the 48-hour event. This is the second Prime Day event the online retail giant has held this year. During the July Prime Day event, the top-selling deal categories included home, fashion and […] Marie Albiges September 21, 2023September 21, 2023 < 1 min read AmazonHoliday & EventsConsumersBest BuyData & InsightsDept. ApparelDept. HBCWalmartMarketing: BroadcastMarketing: Loyalty & SubscriptionMarketing: TradePricing & PromotionsTargetTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Data & Insights Retail Traffic Trends #137: Data behind the customer Over the last few years we have witnessed shopping patterns take many twists and turns. This week, we’ll look at the latest insights on shopping trends and how they impact holiday forecasts and Predictions for 2023. THIS WEEK’S HIGHLIGHTS Carbon neutral: Eco-friendly online shopping to top $100 Billion.Doorcounts is becoming Trakwell.ai: Click HERE to learn […] Doorcounts September 20, 2023September 20, 2023 2 min read Data & InsightsTechnology & InnovationAIDeliveryHoliday & EventsStore LocationConsumersShoppersPredictions and ForecastsCostcoTrends: ShoppingStrategyMetaverseConsultingTrends: RetailThick DataWalmartMarketing: Loyalty & SubscriptionMarketing: TradeGovernmentSustainabilityTrends: TechPricing & Promotions 0 Saving Bookmark this article Bookmarked
Trends & External Forces Prime Members Could Get New Healthcare Benefits Business Insider reports that Amazon is considering internal proposals that would integrate its One Medical healthcare services into Prime membership, offering discounted prices that would simultaneously add value to Prime while expanding the One Medical customer base. Also consideration is creating a new subscription track for One Medical. According to the story, “Internally, the new […] MorningNewsBeat September 20, 2023September 20, 2023 2 min read Health & WellnessAmazonShoppersConsumersWhole FoodsStreamingPricing & PromotionsOperations & Supply ChainMarketing: Loyalty & SubscriptionMarketing: Digital MediaDelivery 0 Saving Bookmark this article Bookmarked
Shopper & Customer Study: Uptick In Online Grocery Shopping, Plus High Satisfaction Levels Acosta Group is out with its annual online grocery shopping study, concluding that there has been “a slight uptick in online grocery shopping over last year, with 55% of grocery shoppers buying groceries online at least some of the time. This upward trend is driven by more consumers who are shopping online regularly but still […] MorningNewsBeat September 20, 2023September 20, 2023 2 min read ConsumersShoppersDeliveryMarketing: In StoreVendorsBOPISOmnichannelPredictions and ForecastsIndustry Conferences and EventsInstacartDept. FreshCOVID19UnileverUbereatsPricing & PromotionsMarketing: TradeMarketing: Loyalty & SubscriptionDoorDashDept. RefrigeratedFood DeliveryEconomyExecutivesData & InsightsDept. PerimeterWalmartDept. DairyBig Data 0 Saving Bookmark this article Bookmarked
Department: Food Coming Attraction: Georgia Grocer Hopes To Hit One Long & Straight MNB often focuses on stores that differentiate themselves through unique products and services, offering a value proposition that seems different from those offered by the competition. That seems to be the pitch for FreshTake, a new grocer scheduled to open next summer in Augusta, Georgia, in a former Whole Foods location, which has been getting […] MorningNewsBeat September 20, 2023September 20, 2023 2 min read Dept. FreshDept. BeverageDept. GroceryDept. Adult BevMarketing: In StoreShoppersDept. Fresh PreparedStore LocationCompetitionWhole FoodsDept. PerimeterWegmansRegional GroceryUnileverDept. BakeryPricing & PromotionsInternationalExecutivesBrick and Mortar 0 Saving Bookmark this article Bookmarked
Trends & External Forces NEW: The Drug Channels 2024 Video Webinar Series Drug Channel Institute is pleased to announce The Drug Channels 2024 Video Webinar Series. Join Dr. Adam J. Fein for three live video webinars during 2024. These live, interactive events will be broadcast via Zoom from the Drug Channels Video studio in beautiful downtown Philadelphia. During these events, Dr. Fein will address the latest issues […] Drug Channels September 20, 2023September 20, 2023 2 min read Predictions and ForecastsMarketing: Social MediaData & InsightsConsultingPricing & PromotionsMeta (Facebook)Marketing: TradeKraftHeinz 0 Saving Bookmark this article Bookmarked
Department: Nonfood Walmart Pilots Pet Services Center in Georgia Walmart has opened its first-ever Pet Services center at the same store in Dallas, Ga. Where it piloted the first Walmart Health center. “Now customers will be able to conveniently access their family’s basic health care solutions in one central location, including the health care needs of their furry friends,” said Kaitlyn Shadiow, VP of Merchandising […] Retail TouchPoints September 20, 2023September 21, 2023 2 min read Dept. PetWalmartHealth & WellnessDept. HBCMarketing: Social MediaBrick and MortarStore LocationMarketing: In StorePartnershipsMarketing: Loyalty & SubscriptionDept. GroceryPredictions and ForecastsDept. PharmacyPricing & PromotionsStrategyMerchandising 0 Saving Bookmark this article Bookmarked
Data & Insights Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston Retail TouchPoints September 20, 2023September 20, 2023 7 min read Data & InsightsFlagship StoresDept. ApparelStore LocationShoppersDept. FreshCOVID19Marketing: Social MediaHoliday & EventsDeliveryDept. Natural / OrganicBrick and MortarExecutivesMarketing: BrandPricing & PromotionsAcquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation Bridging Online and Offline Retail in the ‘Phygital’ Era Via Mobile Phones Physical and digital retail have largely remained separate, with purchases made either offline or online. But consumer behaviors are changing; we scan QR codes in physical stores to make payments or learn more about a certain product; we use mobile apps to redeem offline discounts on our frequent purchases. And now, brands are increasingly embracing […] Toby Rush September 20, 2023September 20, 2023 3 min read Technology & InnovationConsumersShoppersCryptoMarketing: TradePricing & PromotionsDept. ApparelCustomer ExperiencePredictions and ForecastsStore LocationAmazonAssociatesExecutivesPartnershipsTech: CashierlessTech: AR and VRSustainabilityRegional GroceryPop UpsblockchainNFTMetaverseLegal & CriminalGiant EagleMarketing: Direct & PersonalizationBrick and MortarCircle KData & InsightsAlimentation Couche-Tard 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit How Affiliate Marketing Can Transform Your E-Commerce Business on a Tight Budget How can you grow your e-commerce business without spending more money? Rising inflation, slower economic growth and slashed budgets mean there’s less cash available to invest in marketing activities, but a greater need to gain new customers and increase sales. A brand’s various marketing efforts tend to focus on one part of the consumer purchase […] Paul Stewart September 20, 2023September 20, 2023 2 min read PartnershipsTechnology & InnovationShoppersPricing & PromotionsResults & InvestmentEconomyPredictions and ForecastsStore LocationSustainabilityMarketing: Loyalty & SubscriptionMarketing: In StoreConsumers 0 Saving Bookmark this article Bookmarked
Data & Insights The True Cost of Loyalty: Why it’s Crucial for Retailers to Protect Loyalty Data Loyalty is big business. In the U.S., research has shown that there are over 3.3 billion loyalty memberships. Programs span across almost all markets, from supermarkets and restaurants to beauty and hospitality. For organizations, a loyalty program that resonates with consumers can set them apart from competitors. Last year, for example, Starbucks told investors that […] Erfan Shadabi September 20, 2023September 20, 2023 3 min read Data & InsightsMarketing: Loyalty & SubscriptionLegal & CriminalConsumersShoppersPartnershipsTechnology & InnovationStrategyRestaurantsExecutivesOperations & Supply ChainInternational - UKDept. HBCEconomyMarketing: TradePricing & PromotionsDept. NonfoodConsulting 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart shares rise 12.7% in NASDAQ debut [[“value”:” Newly issued shares of grocery-delivery specialist Instacart rose 12.7% in their debut on the NASDAQ exchange on Tuesday, closing at $33.80. The initial public offering of 22 million shares was priced on Monday at $30 per share, but the stock (listed as CART) hit the market around midday at $42 per share […] Supermarket News September 20, 2023September 20, 2023 2 min read InstacartDeliveryResults & InvestmentStart UpsConsumersBrick and MortarPartnershipsEconomyCOVID19CompetitionAssociatesOperations & Supply ChainShoppersExecutivesData & InsightsDoorDashFood DeliveryMarketing: In StorePricing & PromotionsUbereats 0 Saving Bookmark this article Bookmarked
Shopper & Customer Connecting With Your Audience: Direct-To-Consumer Digital Sales Strategies Businesses have effectively moved away from traditional sales techniques and eagerly seized the opportunities provided by direct-to-consumer (D2C) sales due to the quick progress of digital technology. This transition enables businesses to connect directly with their desired audience, eliminating middlemen and fostering increased individualized engagements. Within this dynamic sector, firms offer various solutions, such as […] Retail Minded September 20, 2023September 20, 2023 2 min read ConsumersData & InsightsShoppersTargetESG and CSRTechnology & InnovationTrends: ConsumerPricing & PromotionsMarketing: Social MediaMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart’s Long-Awaited IPO Values Company at $10 Billion Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology company at approximately $10 billion. Instacart, which will trade on the NASDAQ under the symbol “CART,” sold 22 million shares in the IPO, with 14.1 million coming from the company and 7.9 million […] Retail TouchPoints September 19, 2023September 19, 2023 2 min read InstacartTechnology & InnovationDeliveryAIResults & InvestmentStart UpsPartnershipsMarketing: In StoreData & InsightsEconomyConsumersCOVID19Regional GroceryBrick and MortarMarketing: Social MediaAldiGovernmentExecutivesBigTechDept. NonfoodMerchandisingOperations & Supply ChainPricing & PromotionsShoppers 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart’s Long-Awaited IPO Values Company at $10 Billion Instacart has made its initial public offering (IPO), pricing its stock at $30 per share and valuing the grocery delivery and technology company at approximately $10 billion. Instacart, which will trade on the NASDAQ under the symbol “CART,” sold 22 million shares in the IPO, with 14.1 million coming from the company and 7.9 million […] Retail TouchPoints September 19, 2023September 21, 2023 2 min read InstacartTechnology & InnovationDeliveryAIResults & InvestmentStart UpsPartnershipsMarketing: In StoreData & InsightsEconomyConsumersCOVID19Regional GroceryBrick and MortarMarketing: Social MediaAldiGovernmentExecutivesBigTechDept. NonfoodMerchandisingOperations & Supply ChainPricing & PromotionsShoppers 0 Saving Bookmark this article Bookmarked
Channel: Delivery Instacart’s IPO Raises $660 Million; Grocers Have Skin In The Game Grocery delivery company Instacart launched its initial public offering (IPO) yesterday, raising $660 million with a $30 per share price that was at the top end of its offering range. The price reflects a $10.2 billion valuation; the company is making less than 10 percent of its shares available. Public trading of Instacart’s shares will […] MorningNewsBeat September 19, 2023September 19, 2023 4 min read InstacartDeliveryResults & InvestmentStart UpsShoppersRegional GroceryData & InsightsAlbertsons / SafewayKrogerCompetitionAcquisitionPartnershipsExecutivesCostcoPepsiCoDoorDashOperations & Supply ChainTechnology & InnovationWhole FoodsFood DeliveryBOPISPublixAmazonUbereatsWalmartAssociatesAldiPricing & Promotions 0 Saving Bookmark this article Bookmarked
Department: Food Mitchell Grocery scion plans upscale grocery, restaurant concept in Augusta [[“value”:” Jackson Mitchell, a fourth-generation member of the family that owns wholesale distributor Mitchell Grocery, is planning to open an upscale, 42,000-square foot supermarket in Augusta, Ga., next summer that will include a sports bar, a five-hole putting green and several foodservice concepts. FreshTake, which will take over the space previously occupied by […] Supermarket News September 19, 2023September 19, 2023 2 min read Dept. GroceryDept. FreshDept. BeverageDeliveryDept. Adult BevRestaurantsMarketing: In StoreInstacartDept. RefrigeratedWhole FoodsDept. Fresh PreparedMarketing: BroadcastDept. BakeryDept. PerimeterDoorDashExecutivesFood DeliveryPartnershipsPredictions and ForecastsPricing & PromotionsStrategyUbereatsDept. PharmacyBOPIS 0 Saving Bookmark this article Bookmarked
Shopper & Customer Creating a personalised shopping experience [[“value”:” More recently, retailers have begun using beacon technology to create personalised shopping experiences. Credit: Prostock-studio/Shutterstock. In recent years, the retail industry has experienced a challenging environment following unforeseen events and consumers’ lifestyle changes. High inflation and the increased cost of living are limiting consumer spending as shoppers re-evaluate their priorities and cut back on […] Retail Insights Network September 19, 2023September 21, 2023 2 min read ShoppersConsumersBrick and MortarTechnology & InnovationCustomer ExperienceOperations & Supply ChainMarketing: In StoreDept. ApparelPricing & PromotionsMarketing: Loyalty & SubscriptionTargetDept. HBCEconomyInternational - UKSustainabilityPredictions and ForecastsMarketing: TradeDept. FuelHealth & WellnessKrogerDept. NonfoodDept. GroceryTrends: Retail 0 Saving Bookmark this article Bookmarked
Shopper & Customer Wiser Insights: Navigating 2023’s Online Back-to-School Retail Trends The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs. This […] Wiser Retail Strategies September 18, 2023September 21, 2023 4 min read Holiday & EventsData & InsightsShoppersMarketing: UGCConsumersTrends: RetailDept. NonfoodMarketing: TradeCOVID19Marketing: Social MediaReturnsWalmartPredictions and ForecastsStrategyCustomer ExperiencePartnershipsBest BuyMarketing: In StorePricing & PromotionsOperations & Supply ChainDeliveryMerchandisingTrends: ShoppingUnileverBrick and MortarAmazon 0 Saving Bookmark this article Bookmarked
Channel: Grocery Channel: Mass Department: Adult Beverage Department: Beverage Department: HBC ESG Partnerships & Alt Profit Media & Marketing Retailer Media Agencies & Vendors Retail Ecosystem Data & Insights Shopper & Customer Trends & External Forces Retail Operations Operations & Supply Chain Stores & Formats Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Channel: Grocery Channel: Grocery - Natural Department: Food Acquisitions, Divestitures & Mergers Corporate Finance Partnerships & Alt Profit Shopper & Customer Start Ups Technology & Innovation Trends & External Forces Associates & Employees Operations & Supply Chain Stores & Formats Instacart stock languishes after IPO Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Written by Lisa Goller September 21, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer CPG companies aim to make recycling simpler for consumers Dispelling consumer confusion around plastics recycling, investing in local programs and embracing molecular technologies are some of the current steps the Consumer Brands Association and its members are taking to create a sustainably packaged future. Written by Supermarket Perimeter September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked
Holiday & Events Trends & External Forces Holiday & Events The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Written by Future of Commerce September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked