Grocerant Guru's articles

  1. Holiday & Events
  At the intersection of time starved consumers and family fun at our house Easter was alive with activity both inside and out and always included extended family members the help make that day special. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that the more time you have to spend with […]
  1. Media & Marketing
  If success does leave clues, then failure leaves many as well.  Regular readers of this blog know that Boston Market, once a pioneer of rotisserie chicken and home-style meals, finds itself facing a slow fade. This isn’t the first time a seemingly established brand has fallen from grace. The story of Boston Market’s decline […]
  1. Shopper & Customer
  Consumers are dynamic not static according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. So, the question becomes just why are consumers in 2024 time-starved? Ok, let’s see a few reasons: ·         Busy Lives: The juggle of work, family, and personal commitments continue to be a major time drain. ·         Economic Factors: With […]
  1. Media & Marketing
  Five Iron Golf, the nation’s leading indoor golf and entertainment space that is consumer focused, interactive, participatory and selling both food and beverage recently announced a partnership with Rehab Monster proving you don’t have to have 100 plus locations to garner marketing partnerships that drive new electricity. Now according to Steven Johnson Grocerant Guru® […]
  1. Department & Category
  At the intersection of consumers trends, pizza delivery success, and branded line extensions Casey’s General Stores have added new hand-held food menu items for immediate consumption is a perfect fit Edifying its consumer focused grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared menu in the minds-eye of the consumer, according to Steven Johnson Grocerant Guru® […]
  1. Channel: Grocery - Natural
  While the acquisition of Whole Foods by Amazon in 2017 brought potential benefits, there have also been criticisms of Amazon’s approach, including our own Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions. Here are 8 points often mentioned: 1.       Branding: Buying Whole Food aka ‘Whole Paycheck’ Amazon missed an opportunity to reposition […]
  1. Media & Marketing
  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
  1. Department & Category
  Panda Express excels at customer focused interactive participatory engagement and it is one of their success clues that they continually build upon according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The Panda Express and NRG partnership will drive interactive and participatory customer trials according to Johnson.  The collaboration offers several […]
  1. Channel: Restaurants
  Grocery stores and Convenience stores may be selling more grocerant niche Ready-2-Eat and Heat-N-Eat meals and meal component that ever, however Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® strongly believes that restaurants hold several advantages over convenience stores (c-stores) and grocery stores when it comes to selling meals to-go: Specialization in […]
  1. Channel: Convenience
  If you love music by now you know what a great line-up of events Live Nation has in 2024.  You might already have some tickets.  If not don’t worry 7-Eleven jut might be the one company that can get you tickets to one of your favorite Live Nation events according to Steven Johnson Grocerant […]
  1. Shopper & Customer
  It is at the intersection of cooking dinner/a meal at home, ordering takeout, or buying fresh prepared meals or meal components from a grocery store, restaurant, convenience store, dollar store etc. that the concept of the “grocerant,” continues to thrive in the minds-eye of the consumer according to Steven Johnson Grocerant Guru® at Tacoma, […]
  1. Department & Category
  Food Marketers have great jobs and most have lots of fun while working.  Imagine being the new person on the marketing staff and tasked with driving brand awareness while driving top-line sales and bottom-line profits for the brand.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® blending pancakes and potato […]