Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Shopper & Customer
The power of audience profiling lies in the ability to target your ideal customers by understanding exactly what makes them tick. Without it, you’re reducing your chances of landing effective marketing campaigns. But the problem is, attributing audience profiling directly to revenue results is a challenge all marketers face. How can you tell if it’s […]
  1. Data & Insights
Data gathering and analysis play a significant role in modern business. As big data and cloud technologies continue to grow, so does the importance of data. Companies are turning towards centralized data storage and collection.  Making the most of all the data that enters a business is crucial. In other words, modern companies need to […]
  1. Shopper & Customer
With customer acquisition costs (CACs) increasing, brands are investing more than ever into marketing and advertising to get shoppers into stores and clicking on “buy” buttons. Yet this focus on the top of the funnel means brands are neglecting some of the most crucial moments in the customer journey. Specifically, those that happen post-purchase, when […]
  1. Corporate Finance
Calling the pandemic and its aftermath a black-swan event at global scale is an understatement. Besides being a personal tragedy and suffering for millions, it dislocated the world order along several vectors, some irretrievably. As we put it behind us, it opens vast opportunities for the bold and decisive. One of the winners, if such […]
  1. Data & Insights
Few words have been used and overused more than “data.” What emerged from a series of zeros and ones has evolved into a critical pillar of every business. Data drives all aspects of a company, from research, buying behaviors, stock/inventory levels, assortment plan, replenishment, website design, store merchandising, staffing and finance to product lifecycle and […]
  1. Shopper & Customer
The world of retail is moving faster than a new PlayStation console on launch day. Luckily, we’ve got bags of consumer insight at the ready to help you work out what’s next for the industry. Big questions are swirling around the future retail trends of 2023: What are people spending more on?  Which generations are […]
  1. Technology & Innovation
In a recent conversation with my retired cousin, I noticed she still referred to tech companies as “dot-coms.” It’s a common perception, but the industry has moved beyond websites to apps, devices, the cloud, and more. The umbrella term has moved to “tech,” short for technology. She hasn’t used “dot-com” since.  While my cousin quickly […]
  1. Shopper & Customer
The new list of the 50 fastest growing e-commerce brands of the past year reveals that the top 25 US ecommerce brands generated more than $341 million in revenue over a 12-month period (2020-2021). A specialist bicycle wheel store has emerged as the fastest-growing ecommerce brand in the US, with a staggering 13x (1,357%) growth […]
  1. Data & Insights
With the ever-increasing workflow and data management complexity, an ecommerce ERP solution has become a critical tool in a digital merchant’s tech stack. ERPs allow retailers to consolidate various business functions and continuously maintain the transparency of enterprise operations, which is crucial for any growing business. However, enterprises can reap even more benefits from their […]
  1. Department: HBC
Cannabis is in growth mode: the industry posted sales between $24.5 and $27 billion in 2021 and reached an estimated 11,800 retailers in 2022, according to data from the MJBiz Factbook. A Gallup poll found that 68% of Americans believe marijuana should be legal and 16% of adults aged 26 and over used cannabis in […]
  1. Data & Insights
Getting a new foot traffic counter for your store is an important decision to make.  Whether you are a “mom and pop” with a single store or a 50-store chain, there is a wide range of options available. Some of the variables to consider when selecting a system are total daily traffic, average sale value, […]
  1. Partnerships & Alt Profit
A healthcare provider needed help breaking down silos to create a connected patient experience. A retail distributor needed a more simplified order management process. An insurance company wanted to increase agent productivity and customer satisfaction.   These customers found the help they needed with Salesforce and through our partner ecosystem, a global footprint of app builders […]
  1. Shopper & Customer
A labor shortage, inflation, and ongoing supply chain challenges are set to make the holiday season less festive for retailers and consumers alike. How can your business stand out when shoppers are buying fewer gifts? By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one […]
  1. Media & Marketing
“Natural” was the word of the day at Google’s third annual SearchOn event, where the tech giant unveiled a host of new ways it is working to make search, translation, navigation and discovery online work and feel more like it does in the real world. “Since day one, we’ve dedicated ourselves to a mission to […]
  1. Shopper & Customer
Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. But research shows slashing marketing programs can undermine revenue […]
  1. Media & Marketing
  Edifying its relationship with consumers, Panera Bread announced updates to its industry-leading MyPanera Loyalty Program, giving more choices to guests when redeeming loyalty rewards. Interactive and participatory Panera’s reward program will reap long term benefits from these new inclusive changes according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   So, starting October […]
  1. Trends & External Forces
REI is encouraging its employees to exercise their right to vote this November by delaying the opening of its stores by two hours on Election Day, reports Footwear News. On Nov. 8, every employee will receive paid time off as part of the outdoor retailer’s Your Vote Can’t Wait campaign. REI has also created an election resource hub […]
  1. Shopper & Customer
For years e-commerce sites enjoyed an “unfair advantage” over their brick-and-mortar competition. The combination of click tracking, behavioral analytics, and customer journey planning provided a wealth of data that was simply unavailable in a physical retail environment. Loyalty programs, where customers scanned a plastic card at checkout, provided stores with shopper purchasing habits, but only […]
  1. Media & Marketing
Email marketing is highly effective. But it’s even better when combined with other marketing vehicles. Here’s how email drives sales across the entire purchase journey. The post Email Marketing Drives Conversions in Other Channels appeared first on Practical Ecommerce.
  1. Channel: Marketplace
Ecommerce platform Shopify is now aiming to help retailers sell anywhere through its unified POS Go all-in-one retail hardware device for omnichannel sellers. This latest addition to Shopify’s offerings relies on the company’s point-of-sale software, which is designed to allow retailers to sell online and offline. Merchants can gain a complete understanding of the customer […]
  1. Data & Insights
Kroger is the largest supermarket operator in the U.S. and the retailer is using its size to deploy technology and analytics to understand its customers as well, if not better than, its smaller competition. “We are leveraging data to engage with customers through digital channels such as apps and website logins to make the customer […]
  1. Technology & Innovation
The way businesses operate has changed dramatically over the years, thanks to advances in technology. From the way businesses communicate with customers and clients to the way they market and sell their products and services, technology has had a huge impact on the business world. Here are just a few examples of how technology has […]
  1. Media & Marketing
The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer […]
  1. Data & Insights
The holiday season encompasses the next three months in the form of Halloween by the end of next month to Christmas and New Year by the end of the year. But the most important or ‘peak’ holiday season lies between the two (in November this time) in the form of Black Friday and Cyber Monday […]
  1. Data & Insights
As an e-commerce business owner, you do everything to delight your customers once they place an order on your website – from making sure their order is packed right, to doing your best to get it to their hands-on time. Yet brands miss out the most in terms of engagement and delivering delight when it […]
  1. Corporate Strategy
Destination XL Group, Inc. has hired James Reath, former SVP of Marketing at Bed Bath & Beyond, as its new Chief Marketing Officer. Reath will replace Ujjwal Dhoot, who will leave the company Oct. 11, 2022. Reath will manage overall marketing strategy, brand, consumer, creative, media, CRM and digital commerce for the company, which operates […]

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  1. Shopper & Customer
  2. Corporate Strategy
  3. Corporate Finance
  4. Media & Marketing
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Stores & Formats
Retail vacancies in the United States dropped to 6.1% in the second quarter, a 15-year low, as Americans continued to resume in-store shopping. Asking rents for shopping center spaces during the quarter were 16% higher than five years ago, The Wall Street Journal (WSJ) reported Tuesday (Oct. 4), citing figures from commercial real estate broker […]
  1. CPG: Food
  2. Department: Food
  3. ESG
  4. Merchandising
Nestlé Confectionery has announced sustainable packaging innovations for two of its best-loved brands – Quality Street and KitKat. In a category first, Quality Street will move to recyclable paper packaging for its twist-wrapped sweets. By replacing the double layer of foil and cellulose with a paper wrap, Quality Street will remove more than two billion […]
  1. Retail Ecosystem
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery - Natural
  5. Department & Category
  6. Corporate Strategy
  7. Corporate Purpose
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Retailer Media
  12. Agencies & Vendors
  13. Retail Ecosystem
  14. Data & Insights
  15. International
  16. Shopper & Customer
  17. Technology & Innovation
  18. Trends & External Forces
  19. Retail Operations
  20. Associates & Employees
  21. Operations & Supply Chain
  22. Stores & Formats
The RETHINK team visited Las Vegas from September 19-22 for Groceryshop 2022. While there, we had the opportunity to speak with many of our Top Retail Influencers and learn about their event experience. #TRI2022 members- Ricardo Belmar, Michael LeBlanc, Jeff Roster, Melissa Minkow, Bryan Gildenberg, Andrea Leigh, and Stewart Samuel- all shared their thoughts on […]