Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

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  1. Shopper & Customer

What Innovative Marketers Have Learned About Digital Transformation

Most companies know they need to start transforming digitally to stay competitive, if they haven’t already. But it can be difficult to understand where to focus. Industry experts from the marketing community, Salesforce, and Cannes Lions, a global brand that fosters creative excellence, discussed how they and their communities are transforming digitally with ethics and […]
6 min read
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  1. Channel: Mass

Walmart Packages Marketplace and Delivery Tech for Sale to Other Retailers

Walmart will make its own technologies across both digital and physical channels available to other retailers. The company’s move includes integrating Walmart’s Marketplace, online and in-store fulfillment and pickup technologies into the Adobe Commerce platform. Retailers will be able to access Walmart’s cloud-based services to reach new customers through Marketplace and offer national two-day shipping […]
2 min read
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  1. Technology & Innovation

Email Mistakes Are Brutal — These Marketers Shared Their Worst Ones

Email mistake. Those two words are enough to send a pang of fear down any marketer’s spine. A bad typo in the subject line. An incorrect hyperlink. A personalized message to the, um, wrong person. Everyone makes mistakes. But some mistakes are more embarrassing than others — like when they happen in a brand email […]
3 min read
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  1. Technology & Innovation

Q&A: Brian McGlynn, E-Commerce Manager at Coveo

To learn more about how consumer e-commerce habits and expectations are changing, we caught up with Brian McGlynn, general manager of e-commerce at Coveo, a market-leading AI-powered relevance platform that injects search, recommendations and personalization solutions into digital experiences.  In this Q&A interview, Brian shares insights from Coveo’s Relevance Report 2021: Ecommerce along with tips and tricks […]
3 min read
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  1. Partnerships & Alt Profit

Why influencer content creation is a partnership, not a sponsorship

The seismic shift back to authenticity will force some brands to sink or swim. “The bubble is going to burst.” That’s what we all kept hearing in the influencer marketing space in BC (before COVID). And then, the world changed for the worse. But for the tiny corner of the internet where influencers rule, one […]
3 min read
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  1. Operations & Supply Chain

Do You Have What It Takes to go from Wholesale to DTC?

If you’re a wholesale retailer or brand owner and you haven’t already launched a direct-to-consumer sales channel, you’d better be thinking about it. The global pandemic not only accelerated the growth in ecommerce, it highlighted the shortcomings of wholesale-only sales channels. There are plenty of good reasons to sell direct, from higher margins to insulation […]
4 min read
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  1. Merchandising

Meet Your Growth Goals With the Digital Shelf Maturity Curve | DSI

“We all know that on the digital shelf there is infinite competition with constantly changing requirements by your retail customers or your direct-to-consumer teams trying to deliver compelling product experiences to your end consumer.” — Joe Gaudreau, Head of Commerce Strategy at Salsify To truly compete on the digital shelf, brands must align their goals […]
6 min read
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  1. Fun & Humor

the personalization privacy paradox

Consumers expect personalized experiences.  Yet they also grate at attempts by marketers to collect personal data about them to deliver these personalized experiences.  That’s a paradox that marketers increasingly have to navigate. There’s a fine line between cool and creepy, between personalization and stalking. For years, the default mode in marketing was to collect as […]
2 min read
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  1. CPG & FMCG

CPG & Retail Mobile Loyalty Platforms with Fetch Rewards’ Wes Schroll

The CPG Guys, Sri & PVSB, are joined in this episode by Wes Schroll, co-founder & CEO of Fetch Rewards, a mobile shopping platform that rewards shoppers for buying the brands they love.  Follow Wes on LinkedIn at: https://www.linkedin.com/in/wes-schroll-98164418/Follow Fetch Rewards online at: http://fetchrewards.comDownload the Fetch Rewards app for iOS: https://apps.apple.com/us/app/fetch-rewards-for-receipts/id1182474649Download the Fetch rewards app […]
2 min read
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  1. Technology & Innovation

What Workplace Technologies Will Be The Most Important? 12 Experts Share Their Insights [2021]

Raydiant’s Future of Workspace Series featured interviews with experts and professionals to learn more about how the workplace experience will evolve.  Here are some of our favorite responses: What Workplace Technologies Will Be The Most Important In The Years Ahead? Nick Iovacchini, CEO of KettleSpace A hybrid infrastructure includes more obvious communication and collaboration tools […]
7 min read
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  1. Trends & External Forces

What Will The Workplace Of The Future Look Like? 13 Experts Share Their Views [2021]

Raydiant’s Future of Workspace Series featured interviews with experts and professionals to learn more about how the workplace experience will evolve. Here are some of our favorite responses: What will the workplace of the future look like? Nick Iovacchini, CEO of KettleSpace Hybrid is here to stay! This is a true sea change moment in […]
9 min read
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  1. Associates & Employees

11 Experts Weigh In On How Organizations Can Prepare For The Future of The Workplace [2021]

Raydiant’s Future of Workspace Series featured interviews with experts and professionals to learn more about how the workplace experience will evolve. You likely don’t have time to read every interview so we’ve pulled together some of our favorite answers: Zoë Morris, President of Frank Recruitment Group and Mason Frank International If preparation is half the […]
8 min read
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  1. Shopper & Customer

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s rocky runway. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created.   Another residual challenge that […]
4 min read
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  1. Shopper & Customer

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising

Your Retail Marketing Platform Should Power In-Store Media Just as Effectively as It Does Online Advertising Kate Barnhill,… Thu, 07/22/2021 – 1:13pm In a recent article, Steve Ustaris, VP Marketing at Inmar Intelligence, published his thoughts on the next step beyond retail media networks as a phase III – Retail Marketing Platforms. Reaching shoppers inside […]
3 min read
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  1. Media & Marketing

Askneo Turns SMS Messages into Personalized Outreach with Chatbot

Askneo has launched a conversational chatbot for the Neo SMS platform that aims to use texting to turn mass customer outreach into personalized interactions at scale. The solution offers a no-code interface to help retail brands personalize sales and marketing with more human messages. With the addition of the SMS Bot, Neo aims to help […]
< 1 min read
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  1. Shopper & Customer

Chinese consumers’ post-pandemic diet demands flexibility and personalization, sleep and healthy ageing support

In the post-pandemic era, health has become one of the hot topics of the day, and Chinese consumers’ concern for their own health has risen to a new level. Experts in what consumers want and why, Mintel predicts that the Chinese in-home food and health supplements industry will see a boom in consumption.  According to […]
< 1 min read
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  1. Data & Insights

Successful Retail Marketing Requires a Skilled ‘Data Translator’

Mastering data is critical for retailers, particularly those serving specialty areas. The ability to reach consumers at the moments in time when they’re likely to make — or at least consider — key purchase decisions is the ultimate marketing challenge. This was especially true when COVID-19 accelerated triggers resulting from life events that motivated more people to […]
4 min read
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  1. Shopper & Customer

Inside Smart Commerce: The Future of Brick-and-Mortar is ‘Store as Media’

When we ponder the future of retail, the store is always involved in discussions. In fact, experts and practitioners across the retail spectrum largely agree that the store is a crucial vehicle for customer retention, engagement and loyalty.   Even once-digital only brands like Warby Parker have doubled down on their store investments. In fact, the eyewear darling plans to open another three dozen locations […]
4 min read
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  1. Media & Marketing

6 Steps to Prepare Email Marketing for iOS 15

Apple’s iOS 15 release this fall will likely change email marketing. Among the updates is the ability for Apple Mail users to load external images privately, thereby blocking email marketing platforms from tracking opens. I addressed the release last month. The post 6 Steps to Prepare Email Marketing for iOS 15 appeared first on Practical […]
< 1 min read
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  1. Technology & Innovation

Future of Services: Micro-Factory and Retail in One

The service industry is on the cusp of trying to redefine itself in the new age of retail. As consumer habits and expectations continue to change toward cleaner, safer, accurate and hyper-personalized experiences — during and after the pandemic — retail is struggling to fulfill such on-demand productization and experiences safely and efficiently. Today, retail […]
4 min read
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  1. Technology & Innovation

1822 Denim Quadruples Conversions with AI Fit Technology

In order to maximize revenue opportunities online, many apparel and footwear brands are attempting to close the “fit gap.” This refers to the uncertainty many consumers feel shopping for fashion items as they try to determine which size is best for them. Depending on the brand, materials and how items are cut, they can either be true to size or require consumers to size […]
4 min read
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  1. Department: Beverage

ECRM schedules ‘massive’ product sourcing event

CLEVELAND – Building on the success of its Global Market: Food & Beverage event in June, ECRM on Thursday announced plans for a massive virtual event this fall that will bring together buyers and product suppliers from around the world across all major consumer packaged goods (CPG) categories. ECRM’s 2021 Global Market: Fall Experience will […]
3 min read
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  1. RetailWIt QuickWit

Daily QuickWit (7/22) – Top Retail News of the Day

Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
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