Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Shopper & Customer

The Next Big Thing in Retail Foodservice: Where Consumers Are Heading

  Retail foodservice is undergoing a seismic shift, driven by changing consumer preferences, technological advancements, and the desire for convenience without compromising quality according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. As the industry evolves, certain sectors are emerging as the frontrunners, attracting consumers in droves and setting the stage for […]
4 min read
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  1. Shopper & Customer

Retailers’ Secret Weapon for Holiday Success: Server-Side Tagging

E-commerce holiday spending reached an impressive peak of $1.17 trillion in 2023, up 3 percent from 2022. If this trend continues — as many analysts expect — then retailers are in for a challenging but lucrative 2024 season. Retailers’ obstacle (or their opportunity) will be to capitalize on increased consumer spending while heeding shifting consumer […]
3 min read
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  1. Technology & Innovation

Catching up with Confer With: these are our biggest retail technology articles on LinkedIn this week

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we head towards the 20,000 followers mark, these are the articles that are currently on their radars, including Partridge Jewellers, Red Ant, East of England Co-op, RELEX Solutions, Iceland, Oh Polly, Order Editing, […]
5 min read
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  1. Channel: Ecommerce & Digital

Stability AI’s best image generating models now in Amazon Bedrock

Starting today, you can use three new text-to-image models from Stability AI in Amazon Bedrock: Stable Image Ultra, Stable Diffusion 3 Large, and Stable Image Core. These models greatly improve performance in multi-subject prompts, image quality, and typography and can be used to rapidly generate high-quality visuals for a wide range of use cases across marketing, […]
6 min read
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  1. Shopper & Customer

The FIVE Pillars Driving Grocerant Adoption: A Modern Foodservice Success Story

  At the intersection of today’s consumers and food sales success Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that in today’s dynamic retail landscape, where consumer behavior is continuously evolving, the grocerant niche—characterized by hand-held, ready-to-eat (RTE), and heat-and-eat fresh prepared foods—has surged to the forefront. What was once a peripheral […]
5 min read
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  1. Shopper & Customer

Stitch Fix Styles a ‘Modern and Dynamic’ Future with Reimagined Brand, Experience

Following several years of weak sales and a shrinking consumer base, Stitch Fix has launched a transformation strategy that aims to reimagine how the online styling service engages with its clients. Changes include technology advancements, a refreshed brand identity and a new marketing campaign that showcases how Stitch Fix solves common shopping complaints. The changes […]
3 min read
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  1. Trends & External Forces

How the 3D Printing Medical Devices Market is Transforming Healthcare?

The 3D printing medical devices market is rapidly evolving, with innovations that are transforming the healthcare sector. This technology, also known as additive manufacturing, is no longer merely a tool for rapid prototyping; it has become a critical part of medical device production, enabling the creation of highly personalized, complex, and cost-effective solutions for patients […]
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  1. Partnerships & Alt Profit

How Food Marketing Partnerships and Sponsorships Drive Restaurant Sales: The Little Caesars Playbook

  With back to school it’s the perfect time to begin comminating fall food marketing programs according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In 2024 more than in past years, marketing partnerships and sponsorships have become critical tools for driving sales, particularly in takeout, delivery, and meal pick-up options. As […]
4 min read
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  1. Media & Marketing

The Rise of SNP (Single Nucleotide Polymorphism) Genotyping: Driving Global Market Growth at a 21.7% CAGR

Understanding Single Nucleotide Polymorphism (SNP) Genotyping Single Nucleotide Polymorphisms (SNPs) are the most common genetic variation among people. Each SNP represents a difference in a single DNA building block, called a nucleotide. SNP genotyping is the process of analyzing these genetic variations within populations or between individuals. This technique is essential in identifying disease associations, […]
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  1. Media & Marketing

Navigating the Future of Loyalty: Innovative Strategies for Engagement, Rewards and Unveiling the Differences Ahead

Loyalty programs have long been a staple of the business world, offering incentives and rewards to engage and retain customers. However, as consumer expectations evolve and technology advances, these programs are undergoing a significant transformation, with brands on the hunt for seamless backend solutions to help them foster lasting connections that transcend the transaction. From […]
5 min read
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  1. Shopper & Customer

Grocerant Niche Adoption Now Driven by Gen Z: Are Legacy Chains Falling Behind?

  Dinner decisions are increasingly dynamic and evolving, driven by shifting consumer behaviors according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Remarkably, by noon, only 25% of consumers know what’s for dinner, and by 4 PM, that figure climbs to just over 50%. This uncertainty presents a significant opportunity for those […]
4 min read
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  1. Data & Insights

Conversion Rates, Revenue, and CX

As Labor Day approaches, it’s the perfect time to reflect on last year’s performance to anticipate what we might expect this year. In this newsletter, we’ll dive into key insights on conversion rates, revenue trends, and traffic patterns in the furniture and mattress industries during the holiday weekend. Additionally, we’ll explore the latest challenges in […]
3 min read
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  1. Data & Insights

Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers

Etsy has made major advancements to its search and discovery experience, aiming to favor high-quality items from sellers “who consistently provide delightful and reliable experiences,” according to Chief Product Officer Nick Daniel in a blog post. While many consumers go to Etsy to access a wide selection of handmade and curated items — the site […]
2 min read
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  1. Shopper & Customer

How to Win in the Routine Economy: Elevate the Everyday

As an elder millennial who is trying to do it all (and ideally hit my daily protein goal along the way), I’m not buying products — I’m buying a routine, predictability, and little moments to romanticize my life. In 2024, we’re living in what I like to call the Routine Economy, where shoppers are driven […]
4 min read
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  1. Channel: Drug

Is Your Brand a Fit for CVS Health?

In today’s rapidly evolving healthcare landscape, CVS Health is at the forefront of innovation, bridging the gap between traditional healthcare and modern consumer needs. With over 7,500 stores nationwide, the retailer has become a pivotal player in not just retail but in how millions of Americans manage their health and wellness. As the healthcare industry […]
8 min read
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  1. Department: Food

Convenience Stores and Grocery Delis: Solving the “What’s for Dinner?” Dilemma Through Grocerant Niche Mix-and-Match Bundling

  The age-old question, “What’s for dinner?” has perplexed families for generations, often leading to indecision and reliance on fast food or takeout. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes if your food marketing tactics look more like yesterday than tomorrow, you need to move forward.     However, convenience stores (C-stores) […]
5 min read
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  1. Technology & Innovation

The Growing Potential of the Theranostics Market

In recent years, the healthcare industry has witnessed remarkable advancements, and one of the most promising areas is theranostics—a fusion of therapy and diagnostics that holds the potential to revolutionize personalized medicine. As the world moves towards more tailored healthcare solutions, the theranostics market is rapidly gaining traction, offering new possibilities for targeted treatment and […]
< 1 min read
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  1. Shopper & Customer

9 Customer Engagement Strategies for Product Startups

As a product startup, one of your main goals is to not only attract customers but also build a loyal fanbase. After all, it’s the loyal customers who will keep coming back and serve as brand advocates for your product. But with so many other startups vying for attention in the market, how do you […]
3 min read
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  1. Channel: Restaurants

Casual Dining Restaurants Can Effectively Compete with Grocery Stores

  The rise of grocery stores as a formidable competitor to casual dining restaurants, fueled by the grocerant niche according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who has help reshaped the dining landscape. However, casual dining restaurants can not only compete but thrive by leveraging strategic pricing and a laser […]
5 min read
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  1. Channel: Delivery

DoorDash: A Food Industry Marketing Leader Setting the Pace for Success

Here we go again Steven Johnson the Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has an opinion, DoorDash stands as a beacon of innovation, seamlessly blending convenience, technology, and customer-centric value propositions. With its latest move—adding streaming benefits through a partnership with Max (the streaming service from Warner Bros. Discovery)—DoorDash continues to redefine what […]
4 min read
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  1. Data & Insights

The Power of Accessibility.

Accessibility is a key to successful businesses and individuals. Accessibility is defined as the quality of being easy to approach, reach, enter, speak with, use, or understand. Every individual and business should audit themselves on how accessible they are. a)        Do we speak simply without using buzz-word bingo and with authenticity, clarity and empathy? b)        […]
4 min read
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  1. Shopper & Customer

To Go Foods: Talking to Wall Street While Ignoring the Consumer Shift to Handhelds

  In the ever-evolving foodservice industry, consumer preferences are shifting faster than ever, particularly towards handheld foods for immediate consumption. Yet, it seems To Go Foods, formerly known as Focus Brands, is more adept at wooing Wall Street than capturing the hearts and wallets of everyday consumers according to Steven Johnson Grocerant Guru® at Tacoma, […]
4 min read
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  1. Data & Insights

Target’s $24B Grocery Business Growth Story

The retail industry is experiencing a remarkable transformation with the help of AI, offering significant advantages such as personalized customer experiences, efficient supply chain management, and streamlined operations. This has resulted in improved efficiency, cost savings, and heightened customer satisfaction, showcasing the immense potential of AI in retail. Come and join us as we delve […]
3 min read
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  1. Technology & Innovation

Crocs’ New Mad Lab Digital Hub Creates ‘Communal Canvas’ for Shoe Co-Creation

Crocs always has encouraged consumers to mix, match and personalize different combinations of clogs and its iconic Jibbitz charms. But the footwear brand is bringing this experience to a new digital plane with the Crocs Mad Lab, a new immersive experience where users can co-create with Crocs. The new virtual experience welcomes users by asking […]
2 min read
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  1. Data & Insights

Best Buy Launches Real-Time Delivery Tracking for Large Product Orders

Best Buy has rolled out a new live delivery tracking feature for consumers who have purchased TVs, refrigerators, washers, dryers, and other large electronics and appliances. The new feature, which is accessible via the retailer’s ecommerce site and mobile app, is designed to give shoppers to-the-minute tracking details on their order’s progress, including a real-time […]
2 min read
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  1. Media & Marketing

Brand Growth in the Digital Era With Kellanova’s Nicole Vinson

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode. Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on […]
2 min read
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  1. Channel: Restaurants

Casual Dining Restaurants Will Soon Be Failing Faster

  In the rapidly evolving landscape of the foodservice industry, the writing on the wall is clear: casual dining restaurants are on a fast track to failure. The middle ground they once comfortably occupied is shrinking, leaving them vulnerable to the onslaught of both high-end establishments and fast-food giants. Steven Johnson Grocerant Guru® at Tacoma, […]
4 min read
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  1. Channel: Mass
  2. Channel: Mass

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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