Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Data & Insights
Generative artificial intelligence (Gen AI) is spurring organizations across different sectors to fundamentally reimagine their approach to digital transformation. Nowhere is its disruptive potential more evident than in retail, where Gen AI’s ever-increasing capabilities are powering a new age of customer-centric innovation. Retailers are exploring use cases across a wide range of functions, from new […]
  1. Technology & Innovation
In today’s dynamic world of retail, the spotlight remains on artificial intelligence (AI) — and for good reason. AI is undoubtedly transformative, reshaping the future of retail. In addition to AI, other technologies are also making significant strides. Radio-frequency identification (RFID), replacing barcodes, revolutionizes supply chain and inventory management. Video analytics leverages computer vision to […]
  1. Data & Insights
Struggling to keep up with the pace of modern retail? You’re not alone. The retail landscape is evolving rapidly, and maintaining productivity can feel like chasing a moving target. Enter Artificial Intelligence (AI) – your new strategic partner. Retailers are discovering that AI can do more than just data analysis. It’s time to harness AI […]
  1. Shopper & Customer
Consumers want convenience, personalization and value — it’s what pushed the U.S. retail market to a record $5.13 trillion in 2023. As inflation subsides, what shoppers want and how they spend will keep playing a big role in how the market evolves. Retailers need to keep pace with a more connected, savvy and discerning customer […]
  1. Shopper & Customer
Consumers love paying with installment plans. A recent report confirms that 60 percent of shoppers over the past year chose to pay for their purchases with interest-free installments, and most of those shoppers (45 percent) chose to do so with their own general-purpose credit cards. Even though the consumer is clearly voting with their wallets […]
  1. Technology & Innovation
Shop Premium Outlets (SPO) — the online marketplace from mall operator Simon Property Group and Rue Gilt Groupe — has launched a retail media network powered by Mirakl Ads, a new retail media offering from marketplace solution Mirakl (on which SPO is built). SPO features on-sale and outlet merchandise from more than 300 curated sellers […]
  1. Shopper & Customer
Online grocery shopping has skyrocketed in popularity over the last four years. Today, major grocery store chains like Kroger and Albertsons offer mobile apps to their customers for easy ordering or delivery. Separately, third-party services such as Instacart work with shoppers to get their groceries delivered to their homes. This convenience and efficiency have turned […]
  1. Technology & Innovation
A human touch holds significant value in the retail customer experience and is important to get right. When done well, a customer’s interaction with in-store staff can increase sales opportunities and drive loyalty. However, a poor interaction can result in the complete opposite. Recently, technology adoption in retail has increased, with 88 percent of senior […]
  1. Data & Insights
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
  1. Technology & Innovation
The convenience of browsing products from anywhere, coupled with the ease of doorstep delivery, has caused a surge in online shopping. In fact, a recent report released by UPS Capital Insurance Agency, Inc. found that almost all surveyed small and midsized merchants (99 percent) claimed an increase in their shipping volume over the past two […]
  1. Shopper & Customer
Gen Z consumers are neither easy to define nor predictable in their shopping habits. The consumer cohort born between 1996 or 1997 and 2010 and 2020 (there is no complete agreement here) is hard to read and reach because they are a product of the world they have been born into, one where change is […]
  1. Channel: Restaurants
  Grocery stores and Convenience stores may be selling more grocerant niche Ready-2-Eat and Heat-N-Eat meals and meal component that ever, however Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® strongly believes that restaurants hold several advantages over convenience stores (c-stores) and grocery stores when it comes to selling meals to-go: Specialization in […]
  1. Shopper & Customer
For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than the year before. Back-in-stock messages perform exceptionally well compared to […]
  1. Trends & External Forces
Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.
  1. Corporate Finance
CINCINNATI—Kroger reported flat sales for the fourth quarter and fiscal year ended February 3, but profits beat expectations. The retailer reported a $736 million profit on sales of $37.1 billion for the three-month period. Kroger noted that identical sales (excluding fuel decreased 0.8% in the quarter, while underlying identical sales without fuel increased 0.1%. The […]
  1. Data & Insights
SharkNinja, a global product design and technology company, today named Horizon Next as their Media Agency of Record across the US and Canada. SharkNinja has engaged Next to design a data powered strategy that balances innovation and advanced analytics to accelerate retail and DTC growth. Next will leverage its game-changing proprietary connected marketing platform, blu., to identify actionable […]
  1. Technology & Innovation
Puma has moved all of its ecommerce operations to Google Cloud in an effort to improve its online experience with enhanced personalization and more efficient data management processes. Puma already has shifted parts of the brand’s ecommerce system, including Puma.com, over to Google Cloud, and plans to consolidate all of its global ecommerce data and […]
  1. Data & Insights
Cross-channel marketing should attract new customers and deepen relationships with the ones you already have. As a marketer in the retail industry, your cross-channel marketing campaigns should create a cohesive, consistent customer experience that feels relevant and seamless. The question is, do you have the right technology and tools to achieve that? MoEngage surveyed more […]
  1. Data & Insights
In episode 40 of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Maigari Jinkiri, vice president of business development at Celebrus, a customer data and fraud prevention solution. Listen in as Jinkiri provides an overview of the business and how it works with retailers (0:45), his professional background that led him to recently join Celebrus […]
  1. Trends & External Forces
PHILADELPHIA — Rite Aid Corp. today announced that it has entered into an asset purchase agreement (APA) for the partial sale of its Health Dialog business to Carenet Health (Carenet), a provider of healthcare engagement, clinical support, telehealth and advocacy solutions. Health Dialog provides personalized population health solutions to improve the health of members while […]
  1. Channel: Mass
MINNEAPOLIS—As part of a revamp of its customer loyalty program, Target is launching a new paid membership program called Target Circle 360. The program, set to launch on April 7, includes unlimited free same-day delivery for orders over $35 in as little as an hour with no delivery fees or markups, free two-day shipping, access […]
  1. Channel: Mass
Following in the footsteps of Amazon Prime and Walmart+, Target announced the launching of Target Circle 360, a new paid membership program described by the company as “a new paid membership that includes unlimited free same-day delivery for orders over $35 in as little as an hour with no delivery fees or markups, free two-day […]
  1. Media & Marketing
Sunglass Hut has debuted a new loyalty program for eyewear enthusiasts, while rural retailer Tractor Supply has enhanced its Neighbor’s Club loyalty program to help members earn more rewards more quickly. Sunglass Hut Introduces ‘The Sun Club’ Sunglass Hut’s new The Sun Club loyalty program offers both in-store and online shoppers 10 points for every […]
  1. Shopper & Customer
Customer service can be the single most important factor for consumers in deciding which brands to support. Far too often, companies are waiting for problems to arise before they get to know their customers, when what they should be doing is getting to know consumers from the moment of first interaction. At a time when […]
  1. Channel: Mass
Target on Tuesday said it will launch a paid membership program next month, riffing off the playbook of its rivals Amazon.com and Walmart, reports CNBC. The subscription-based program, Target Circle 360, will launch in early April and cost $99 per year. Target will offer a discounted rate of $49 per year as part of a […]
  1. Media & Marketing
Target is adding a paid option to its loyalty program, offering free same-day delivery from the retailer’s Shipt subsidiary and its 100+ retail partners. The Target Circle 360 program’s annual $99 fee will be only $49 (for the first year) for customers who sign up from April 7, when the program kicks off, through May […]
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Editor’s Choice

  1. Media & Marketing
  2. Channel: Restaurants
  3. Department & Category
  4. Department: Consumer Durables
  5. Department: Food
  6. Department: Nonfood
  7. ESG
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Merchandising
  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
  1. Channel: Mass
  2. Corporate Finance
  3. Media & Marketing
  4. Agencies & Vendors
  5. Data & Insights
  6. Trends & External Forces
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
  1. Trends & External Forces
  2. CPG: Food
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
  7. Department: Beverage
  8. Department: Food
  9. Department: HBC
  10. Acquisitions, Divestitures & Mergers
  11. Corporate Strategy
  12. Corporate Finance
  13. ESG
  14. Partnerships & Alt Profit
  15. Media & Marketing
  16. Data & Insights
  17. Shopper & Customer
  18. Technology & Innovation
  19. Trends & External Forces
  20. Retail Operations
  21. Associates & Employees
  22. Operations & Supply Chain
  23. Owned Brands (Private Label)
  24. Stores & Formats
Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.

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