Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Shopper & Customer

How Big Retail and CPG Brands Are Rethinking Omnichannel Promotional Campaigns to Battle Inflation

U.S. food prices surged by 11 percent last year, marking the largest increase since the 1980s. While the rate of inflation has gradually calmed down since its June 2022 peak, rising prices remain a significant concern for retailers and consumer packaged goods (CPG) brands. Given the possibility of a recession, it may be tempting to […]
3 min read
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  1. Technology & Innovation

Saving the Sale: Building a Customized Purchase-After-Return Incentive Program

Picture this: You ordered a shirt that you really liked from your favorite retailer. Then, when it finally arrives, it doesn’t fit correctly, and you must now navigate the returns process. This may include jumping through hoops to meet the retailer’s return policy requirements: Do you have to return in-store? Is returning the shirt free […]
3 min read
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  1. Technology & Innovation

How to Combine AI and Human Creativity to Enhance the Retail Experience

In today’s retail landscape, brands are embracing artificial intelligence and other cutting-edge technology solutions to keep up with the competition and provide their customers with the best possible shopping experiences. However, it’s equally important to maintain a personal touch and human element to create a truly immersive and engaging experience. The most successful retailers will […]
3 min read
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  1. Shopper & Customer

5 Tips for Growing Your E-Commerce Business

Today, people are shopping online more than ever before. The reality is that many people just prefer the convenience of shopping from their mobile devices. To meet this demand, e-commerce has become widely accessible to entrepreneurs around the world thanks to Shopify. In fact, e-commerce sales are expected to grow 10.4 percent in 2023 alone, […]
3 min read
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  1. Department: Food

Food Retailers with YoY Customer Counts Down, Sales Slipping, and Rent Sky Rocketing Need to Evolve

  Here is some of what the team at Tacoma, WA based Foodservice Solutions® has heard from clients, at the National Restaurant Show, or read printed in other recent articles. The simple fact is that rent for food retailers including restaurants, C-Stores, Deli’s etc. are continuing to increase.  In many spots around the country, they […]
5 min read
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  1. Technology & Innovation

World of Sweets taps Algonomy retail technology for deeper understanding of omnichannel customers

Hancocks, a UK-based confectionery wholesaler and part of the World of Sweets Group, is to deploy Algonomy’s Omnichannel Personalisation Platform. By using AI, customer segmentation, and predictive models that Algonomy’s platform affords, Hancocks is set to deliver online content, product recommendations, search results, and browsing experience based on individual customer profiles. The wholesaler serves a […]
2 min read
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  1. Retailer Media

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
< 1 min read
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  1. Technology & Innovation

Technologies That Are Essential to a Successful Omnichannel Retail Organization

Technological advancement continues to disrupt retail strategies, altering customers’ behavior and, consequently, retail businesses. New technologies influence customers as they switch between channels for research and shopping. Companies must focus on managing the numerous customer touchpoints available simultaneously. Omnichannel has become an appealing medium for retailers to interact with customers and sell their products and […]
3 min read
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  1. Department & Category

Spring and Summer Snacks take Center Stage

  How do you keep the kids happy when school get out?  Fill the house with more snacks.  The average household with a teenager out of school will spend $ 300 more a month on food.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® a mix of full flavored hot and […]
3 min read
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  1. Data & Insights

The Dynamic Interplay Between Human Insights and AI in Inventory Management, Customer Care

The retail industry’s commitment to artificial intelligence (AI) is unmatched, surpassing all industries except finance. According to the International Data Corporation (IDC), a staggering $300 billion investment in AI is anticipated by 2026. This influx of resources promises to augment the relationship between humans and machines, delivering immense advantages to brands and consumers. There’s a […]
3 min read
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  1. Data & Insights

How Can AI Tools Transform the Retail Space?

Artificial intelligence (AI) has become an increasingly popular tool across a number of industries, with the retail space being no exception. Earlier this year, a report published by Fact.MR showed that global AI in the retail market has the potential to surge to $8 billion by 2033, expanding at 30.3 percent on a compound annual […]
2 min read
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  1. Technology & Innovation

Walmart, Ebay Launch New Accelerator Programs Focused on Ecommerce, Web3

Walmart’s incubation arm, Store Nº8, and Ebay have both launched new accelerator programs aimed at supporting startups developing technologies designed to help shape the future of digital commerce. Store Nº8 Accelerator Aims to ‘Unlock’ Decentralized Commerce Store Nº8 has teamed up with Web3 investor and accelerator Outlier Ventures to launch the Store Nº8 dCommerce Base […]
2 min read
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  1. Technology & Innovation

Walmart incubator arm Store No8 and Outlier Ventures target startups focused on building in Web3

Store No8, Walmart’s incubation arm, and Outlier Ventures, a Web3 investor, have announced the launch of the Store No8 dCommerce Base Camp accelerator programme. Applications open today, and the 12-week initiative will begin in mid-August. The aim is to help a select cohort of startups focused on building in Web3 to deliver solutions that improve […]
2 min read
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  1. Media & Marketing

How effective are ads on social media?

“Social media is not a broadcast platform, it’s a place where communities form and thrive, and brands can build genuine human connections with customers,” said Tamara Littleton from The Social Element. Tamara’s right, social is a big way brands can connect with consumers today. But it can be tricky to stand out when so many […]
7 min read
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  1. Media & Marketing

5 Omnichannel Marketing Trends for DTC Brands

Omnichannel marketing typically involves using a combination of digital and physical channels, such as websites, social media, email, SMS, mobile apps, in-store experiences, and customer service interactions. By leveraging data and technology, brands can track customer behavior across channels, and then use this information to create more personalized and relevant experiences. Omnichannel marketing can help […]
2 min read
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  1. Shopper & Customer

New Digital Solutions Are Solving the Retail Industry’s Existential Crisis

For the last decade, the retail industry has been on an existential search for the future of its own soul. Consumers armed with smartphones increasingly turned to browse-and-buy shopping from virtually anywhere, flipping the nature of retail on its head. Meanwhile, traditional brick-and-mortar retailers have struggled to find effective ways to keep pace with digital […]
3 min read
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  1. Data & Insights

The Emergence of AI in the Customer Service Industry

Whether online shopping or trying to get answers about an insurance billing question, customers have likely gotten assistance from a new source: artificial intelligence (AI). One study showed that 88 percent of customers had an interaction with a chatbot in 2022, with an estimated 1.5 billion people using chatbots around the world. With the global […]
3 min read
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  1. Shopper & Customer

Why Loyalty Programs Are Essential for Retailers During an Economic Downturn

Today’s uncertain economic landscape is plagued with high inflation and continued supply chain issues, and experts predict a 70 percent likelihood of a U.S. recession in 2023. With a potential downturn on the horizon, a reported 62 percent of consumers have stated they’re cutting back on their spending or looking for additional ways to save. […]
2 min read
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  1. Media & Marketing

Content Marketing Strategy Framework: Everything you should know

If your job is somehow related to the Ecommerce field, It is almost impossible to not hear the famous quote : Content is king. Bill Gates We can assume that this quote is the primary pillar of “Content Marketing” popularity in this era. Content marketing is an effective way to reach, engage and convert a […]
12 min read
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  1. Data & Insights

The Future of Retail Media is Digital and Omnichannel

If one were to dig deep enough into the Library of Congress’s old audiovisual vaults, one would find a wealth of content from the 1950s and 60s about the ‘home,’ ‘city’ or even ‘highways’ of the future. For all of the myriad social problems of that period, it was also a period of intense economic […]
5 min read
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  1. Shopper & Customer

How Personalization Increases Customer Loyalty (and Sales)

As the economic climate becomes increasingly volatile, more focus has been placed on the consumer. Customers are what keep brands afloat and their behavior can make or break a business. This has always been true, but as we continue to face more uncertainty, many companies are starting to shift their strategies to place more of […]
2 min read
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  1. Data & Insights

Talk data to me, LinkedIn: trust, authenticity, and data-led decisions  

In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Anne-Sophie Pereira De Sá, strategic insights analyst at LinkedIn in the EMEA region, to get her thoughts on the attention economy, the rise […]
3 min read
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  1. Data & Insights

Scaling your business: when, why, and how?

Scaling up a business is both an exhilarating and challenging phase in the life of an entrepreneur. It’s an opportunity to expand your reach, serve more customers, and increase profitability. However, it comes with its share of challenges and responsibilities. Today, we’ll be answering some key questions about scaling your business, focusing on readiness, branding, […]
3 min read
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  1. Data & Insights

Why the Secret to Nailing Your E-Commerce Strategy Requires Lighting Up the Senses

Have you ever compared your online shopping experiences to your in-store experiences? Physical and digital retail experiences should both be inspirational and filled with entertainment and emotion. But that doesn’t change the fact that when it comes to engaging customers and eliciting sales, physical retail has a “leg up” on e-commerce because real-world shopping experiences […]
4 min read
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  1. Shopper & Customer

Casey’s General Store Evolving with Consumers

Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to garner customers, drive top-line sales, and bottom-line profits. Regular readers of this blog have been reading about the continued success that Casey’s General Stores have had ever since the first test experiment they had with pizza.  What a 15-year run it has been. According to […]
4 min read
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  1. Department: Food

Restaurants, C-Stores, Deli’s It’s Not too late to start with Online Ordering

  When you think about selling a meal or meal component, have you continued to say no way, not at all, or I tried it and it did not work for me? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® wants you to rethink your position. Ask yourself why us and why now? […]
3 min read
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  1. Media & Marketing

Food Marketers Need Phone Food Marketing

  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
4 min read
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  1. Technology & Innovation

How Businesses Can Use Emerging Technology To Extract Value From Social Media

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […]
5 min read
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  1. Technology & Innovation

Three pillars of The New Automation Mindset, for an age when anyone can automate anything with AI

I’m excited to announce a new book coming out this summer, The New Automation Mindset: The Leadership Blueprint For An Age When Anyone Can Automate Anything With AI. Written by Vijay Tella, CEO of Workato, with contributions by Massimo Pezzini and myself, it offers a framework for harnessing automation as an engine of innovation, not […]
8 min read
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Editor’s Choice

  1. Channel: Mass
  2. Channel: Grocery - Natural
  3. Channel: Mass
  4. Channel: Specialty & Other
  5. Department & Category
  6. Department: Consumer Durables
  7. Department: Nonfood
  8. Corporate Strategy
  9. Media & Marketing
  10. Shopper & Customer
  11. Trends & External Forces
  12. Merchandising
  13. Stores & Formats

Target Leapfrogs Walmart For Upscale Grocery Approach

Bloomberg has a story about how “a slew of retailers are beefing up their grocery investments to lure in consumers cutting back on non-essentials like clothing and electronics. But as they lay out plans to improve their food offerings and supply chains, the big question is how does one compete with the mighty Walmart Inc. on […]
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  1. Department: Beverage
  2. CPG: Adult Beverage
  3. CPG: Beverage
  4. CPG: Food
  5. CPG: Food & Bev
  6. CPG: HBC
  7. Channel: Ecommerce & Digital
  8. Channel: Restaurants
  9. Department & Category
  10. Department: Adult Beverage
  11. Department: Beverage
  12. Department: Food
  13. Department: HBC
  14. Department: Nonfood
  15. Corporate Strategy
  16. Corporate Finance
  17. Corporate Purpose
  18. ESG
  19. Media & Marketing
  20. Agencies & Vendors
  21. Data & Insights
  22. Shopper & Customer
  23. Technology & Innovation
  24. Trends & External Forces
  25. Merchandising
  26. Operations & Supply Chain

Circana reveals 2022 New Product Pacesetters

CHICAGO – Circana, formerly IRI and The NPD Group, has released its 2022 New Product Pacesetters, the 28th annual report revealing the top new product launches across food and beverage and nonfood sectors. The report illustrates the enduring power of CPG innovation, revealing that consumer spending on new product offerings remained elevated last year despite challenges […]
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  1. Channel: Mass
  2. Channel: Mass
  3. Acquisitions, Divestitures & Mergers
  4. Media & Marketing
  5. Retailer Media
  6. Shopper & Customer
  7. Trends & External Forces
  8. Owned Brands (Private Label)

Walmart Upgrades Its Digital Ad Network

From Advertising Age: “Walmart Connect, which has made huge gains in recent years through digital advertising, is testing ways to bolster in-store pieces of its retail media network. “For the first time, Walmart Connect is selling ads on its revamped in-store radio network and integrating sampling programs with online offerings. While aspects of Walmart Connect’s […]
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  1. Channel: Grocery
  2. Trends & External Forces
  3. Stores & Formats

H-E-B expands its discount format

Several years after opening its last Joe V’s location, H-E-B is reigniting the banner with two locations set to open in Dallas by 2025. Dive Brief: H-E-B announced Tuesday it is opening two Joe V’s Smart Shop by H-E-B stores in Dallas, marking the first time the grocer’s discount format will appear outside of the Houston area. […]
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  1. Retailer Media
  2. ESG
  3. Media & Marketing
  4. Retailer Media
  5. Shopper & Customer
  6. Operations & Supply Chain

Giant Eagle launches in-house retail media network Leap

The platform leverages the chain’s loyalty program, bringing personalized ads to shoppers in-store, in-app, on social media and elsewhere, said Damian Scott, who heads up the grocer’s retail media and front-end digital operations. Dive Brief: Giant Eagle announced on Wednesday the debut of Leap Media Group, an in-house retail media arm that leverages the regional […]
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