Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Trends & External Forces
The global fitness equipment market is projected to reach $18.4 billion by 2033, growing at a CAGR of 3.02% from 2024 to 2033, according to Allied Market Research. Key drivers include the integration of Internet of Things (IoT) technology in fitness devices and the rise of corporate wellness programs. IoT-enabled equipment captures workout metrics in […]
  1. Department: Nonfood
Walmart+ has added a new membership benefit designed to appeal to the more than 75% of its members who are pet owners: 24/7 veterinary telehealth services offered in partnership with Pawp. The retailer piloted the offering last year and it became the loyalty program’s most successful limited-time offer of 2023. Key features of Pawp for […]
  1. Media & Marketing
BENTONVILLE, Ark. — Walmart+ is teaming up with Pawp to introduce a new telehealth benefit to its pet-owning members. Starting later this year, Walmart+ members will have 24/7 virtual access to Pawp’s team of veterinary professionals, providing unparalleled convenience and peace of mind. This new benefit provides a free pet health service for Walmart+ members […]
  1. Operations & Supply Chain
Not all e-commerce orders are successful with the delivery being made. Some products have issues that are revealed only when the package is opened, some customers often end up becoming unhappy with the product or delivery, etc.  Mind you, these are not isolated incidents, 30% of all e-commerce orders are returned by consumers (2x -3x […]
  1. Retailer Media
PROVIDENCE, R.I. – United Natural Foods Inc. is launching a first-of-its-kind Retail Media Network for independent and regional grocery retailers across the United States. The UNFI Media Network (UMN) is powered by Swiftly, a leading provider of innovative retail technology, tools, and solutions. The move is intended to bring cutting-edge retail technology solutions to UNFI’s […]
  1. Data & Insights
To increase sales and build a loyal customer base, you need a strategic approach that combines marketing, customer service, and operational efficiency. Here are some effective strategies to help you boost sales in your furniture store. 1. Enhance Your Online Presence Running a furniture store in today’s competitive market requires more than just stocking high-quality […]
  1. Shopper & Customer
MKM Building Supplies is one of the leading home improvement purveyors for both commercial and DIY customers throughout the United Kingdom, known for its personal touch and localized offerings. But when it came to serving customers online, the company was decidedly behind the times. Image courtesy MKM “As a business, MKM is very traditional; people […]
  1. Department & Category
There is no doubt it cost a lot to go out to eat at fast food restaurant, fast casual restaurants and full-service sit-down restaurants.  That’s a problem for the restaurant industry according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Some new research insights on how the culinary interests of younger generations are shaping the […]
  1. Partnerships & Alt Profit
Are you a product manufacturer looking to get your products sold at Dicks Sporting Goods? Look no further! This blog post will guide you through the steps to get your products on the shelves of one of the largest sporting goods retailers in the United States. Understanding Dicks Sporting Goods Before we dive into the […]
  1. Data & Insights
Tracking foot traffic is a critical aspect of retail management that can significantly enhance the performance and profitability of your store. Understanding the flow of customers through your physical space provides valuable insights into customer behavior, store layout effectiveness, and marketing campaign success. Here’s why and how you should track foot traffic in your store. […]
  1. Technology & Innovation
Modern technology and reading apps are shaping modern literacy. We can now say goodbye to one-size-fits-all reading solutions. This article uncovers the tailored experiences and barrier-breaking capabilities that digital reading platforms provide, welcoming a diverse array of readers into a new era of literacy. Key takeaways ●      Digital reading tools have revolutionised literacy by offering […]
  1. Channel: Mass
MINNEAPOLIS — Target Corp. will lower the prices on about 5,000 frequently shopped items across its assortment. The retailer said Monday that it has already reduced prices on about 1,500 items, and has thousands more price cuts planned to take effect over the course of the summer. The price cuts — on such everyday items […]
  1. Technology & Innovation
VoIP technology, or Voice over Internet Protocol, has been rapidly gaining popularity over the past few years – and for good reason. This innovative communication solution allows businesses to make phone calls using an internet connection rather than traditional telephone lines. With its many benefits such as cost savings, scalability, and advanced features, it’s no […]
  1. Media & Marketing
Best Buy is rolling out new features in its mobile app to better personalize the shopping experience. The electronics retailer promises that “each time you open the app, your experience will become more tailored and relevant,” with My Best Buy Plus or My Best Buy Total loyalty program members getting access to even more personalized offers and exclusive […]
  1. Shopper & Customer
Verizon is the latest brand to unveil new generative AI-powered services designed to streamline various stages of the online and in-store telecom retail experience that are often fraught with friction, such as customer service, product comparison and selection. These AI tools are designed to work alongside customers and frontline associates, the company said, serving as […]
  1. Data & Insights
Expedia Group has unveiled a series of new products and services designed to make travel planning stress free. At the company’s annual Explore conference, Expedia partners got an inside scoop on more than 40 new offerings, including its new travel media network, a shoppable storefront for content creators and new AI-powered solutions.  The new travel media […]
  1. Data & Insights
NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask Arthur” marks an important milestone for NIQ Labs. […]
  1. Shopper & Customer
Few signs of success are as glaringly obvious for retailers as a queue forming outside your door. For many it’s a dream come true. But does a queue always spell success? I’ve spent my entire adult life working in retail and hospitality, from a Wafflemeister in London to hundreds of currency exchange spots worldwide. My […]
  1. Operations & Supply Chain
The retail industry covers many items you can’t live without—from the food you consume to the devices that make your life convenient. As such, it’s one of the highest-earning sectors worldwide. This wouldn’t have been possible without technologies and the ease of shipping. And this is where timber crates reign supreme. Industry estimates show that […]
  1. Media & Marketing
  Once again, the Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® has his view on the value that speed of service has in the minds-eye of the consumer. While self-serve kiosks have become increasingly common, mobile and online ordering platforms offer a range of advantages that make them the preferred choice for […]
  1. Shopper & Customer
Last month, Target made headlines when it launched its Target Circle 360 membership program, a paid extension of its existing Target Circle Rewards program. While media coverage notes that the recurring revenue generated by a subscription program could help mitigate Target’s recent trend of declining sales, it’s also a real-time case study for how retail […]
  1. Technology & Innovation
Keeping up with nanosecond social media trends is a never-ending challenge for retail brands and shoppers. In addition to responding to these fast-paced microtrends, merchandisers face increased pressure to incorporate cutting-edge personalization techniques that drive authentic shopping experiences and cultivate brand loyalty. So, what’s the answer to remaining innovative and on-trend in 2024? According to […]
  1. Data & Insights
Treasure Data, a leading AI-powered customer data platform (CDP) purpose built for the enterprise, announced that it was selected as the winner of the “Overall Data Analytics Company of the Year” award in the 5th annual Data Breakthrough Awards program conducted by Data Breakthrough, an independent market intelligence organization. The Data Breakthrough Awards were founded to recognize […]
  1. Trends & External Forces
SECAUCUS, N.J. — The Vitamin Shoppe is launching Whole Health Rx by The Vitamin Shoppe, a telehealth service that promises a holistic approach to health solutions — including prescription medications, nutritional supplements for whole-body health, and expert guidance on lifestyle practices to support lifelong wellness. Whole Health Rx by The Vitamin Shoppe also offers comprehensive […]
  1. Data & Insights
The retail industry has embarked on a transformative shift driven by the rise of generative artificial intelligence. While still in its early stages, this disruptive technology promises to revolutionize how retailers operate, from enhancing data quality and decision making to delivering highly personalized shopping experiences at an unprecedented scale. The recent efforts from Microsoft to […]
  1. Data & Insights
Retail operations have traditionally been plagued by outdated processes and use of paper-based logbooks, setting retail brands back in terms of productivity and performance. Nowadays, the emergence of digitization, including the use of artificial intelligence to accelerate data analysis and decision making, is automating those traditionally tedious retail processes, enhancing visibility and lowering costs for […]
  1. Data & Insights
Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-first shopping experiences, data collection, and trust. With consumers now expecting personalization from brands, retailers are racing to deliver one-to-one experiences to grab their attention and loyalty. Here are three ways retailers can harness the power of AI to transform the […]
  1. Technology & Innovation
A.J., it’s a pleasure to have you with us. Before we dive into our discussion on SGE and Custobots, could you share a bit about your journey as the VP of Consulting Services at Botify? I’d be happy to, thanks for having me! I joined Botify about a year ago to lead the rollout of […]

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Editor’s Choice

  1. Technology & Innovation
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Retail Operations
  15. Operations & Supply Chain
TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
  3. Shopper & Customer
  4. Trends & External Forces
Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
  2. Department: Consumer Durables
  3. Department: HBC
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Shopper & Customer
  8. Merchandising
  9. Operations & Supply Chain
MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Home Improvement
  5. Department & Category
  6. Department: Food
  7. Department: Nonfood
  8. Corporate Strategy
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Merchandising
Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at for […]
  1. Department: Food
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Department & Category
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Trends & External Forces
  10. Associates & Employees
  11. Holiday & Events
  12. Merchandising
  13. Operations & Supply Chain
  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]


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