Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

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  1. Media & Marketing

Want Gen Z and Millennials to Commit to Your Wireless or Internet Service? Reassess Your Loyalty Program

Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
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  1. Media & Marketing

What Physical Retailers Can Learn in the Age of TikTok

If you’re over the age of 25,  I’d be willing to bet this headline produced an involuntary groan or eye-roll. I hear you and I’m with you—but at the end of the day, there is no denying the extraordinary power that TikTok holds. At 1 billion+ users and counting, TikTok needs no introduction, but a […]
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  1. Media & Marketing

Digital Creators Need Email Marketing

A list of engaged email subscribers is among the best promotional tools for creators who sell digital products. For many of those creators, it could also be a path toward earning a living. The creator economy has a problem. The post Digital Creators Need Email Marketing appeared first on Practical Ecommerce.
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  1. Channel: Delivery

Instacart Acquires Caper AI, a Leader in Smart Cart and Smart Checkout Technology, Creating a Unified Online and In-Store Commerce Solution for Retailers

Acquisition Marks the First Time Instacart Is Introducing Cutting-Edge Technology and Products Designed to Transform the In-Store Shopping Experience for Retailers and Their Customers 
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  1. International

Square Loyalty and Square Marketing Launch for UK Businesses

LONDON–(BUSINESS WIRE)–Square has announced two new tools in the UK to help businesses grow their sales and engage customers with just a few clicks. The two tools, Square Marketing and Square Loyalty, are now available as separate subscriptions for UK businesses of all types and sizes. Square Marketing helps businesses reach customers at the right […]
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  1. Media & Marketing

Email Marketing without Open Rates

Apple rolled out iOS 15 on Sept. 20, 2021. The release provides users of iOS devices — iPhone, iPad, iPod Touch — the ability to load remote content privately, blocking the sender’s ability to track opens. I’ve addressed iOS 15 twice. The post Email Marketing without Open Rates appeared first on Practical Ecommerce.
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  1. Data & Insights

Data privacy: giving power to the people

Wanting to highlight the disconnect between people’s reported privacy concerns and actual behaviors, Security.org added a ridiculous line to their consent form: the right to name the user’s first-born child, which 98% technically agreed to.  And our research supports these findings. While many say they worry about privacy, few take the time to understand these […]
6 min read
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  1. Channel: Drug

CVS Health, Aetna offer ‘first-of-its kind’ health plan

WOONSOCKET, R.I. — CVS Health and Aetna are joining forces to offer The Aetna Connected Plan with CVS Health, described as a first-of-its-kind plan designed to help members access health care when and where they need it, at a lower cost than a traditional plan. CVS Health – Lansdale, PA The plan — available in […]
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  1. Media & Marketing

Your Views: Where Taste Is Concerned

Yesterday’s MNB featured an extended conversation about the subject of loyalty, precipitated by a story I did a few months ago  about an element of a new loyalty program developed by Price Chopper/Market 32 and powered by tcc Global, that allows shoppers to compile points that can be converted into dollars that then can be […]
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  1. Media & Marketing

Content Personalization Can Feel Invasive – Why We Like It Anyway

How many times have you searched online for bed sheets, sneakers, or skincare products only to then see ads show up — everywhere — for that exact thing you searched on? We’ve all been there, and while it may feel invasive, in reality it’s the job of people like me to help make your searches more […]
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  1. Shopper & Customer

Americans fret about holiday shipping delays, fraud

NEW YORK – More than 80% of Americans are worried that their packages will arrive late or they’ll be victims of fraud this holiday season, according to a new consumer study released Monday. Loqate’s 2021 holiday survey of 1,000 American consumers found that nearly half of Americans are planning a combination of in-store and online […]
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  1. Shopper & Customer

Natural Baby Shower teams with Go Instore for Shop Live service

Natural Baby Shower has partnered with Go Instore to add one to one live video retail to its website. Customers can now speak to a nursery specialist in-store in order to get advice and see products.  They can also access this through an appointment service, powered by Appointedd, a cloud-based online booking platform. Natural Baby Shower’s Head […]
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  1. Media & Marketing

How Your Loyalty Program Can Unlock First- and Zero-Party Data

The elimination of cookies is going to make it essentially impossible for retailers to get the third-party data they need to fuel their personalization initiatives. But with the right methods, your loyalty program can save the day!   During this episode of Retail Remix, Alicia Esposito sits down with Rob Garf and Natasha Janic of Salesforce […]
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  1. Channel: Ecommerce & Digital

Ecommerce Product Releases: October 17, 2021

Here is a list of product releases and updates for mid-October from companies that offer services to online merchants. There are updates on email marketing, digital payments, subscription tools, social commerce, Amazon integration, WooCommerce, and live video shopping. The post Ecommerce Product Releases: October 17, 2021 appeared first on Practical Ecommerce.
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  1. Channel: Convenience

Inclusive Melting Pot Menus Drive Trial and Adoption

  Change is the price of survival within the foodservice sector today. Regular readers of this blog know that customization and personalization are both hallmarks of the fast-growing grocerant niche filled with Ready-2-Eat and Heat-N-Eat fresh prepared food. According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® hand-held-food for immediate consumption drive […]
4 min read
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  1. CPG & FMCG

Groceryshop 2021 Solution Spotlight: Inmar Intelligence

RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. Inmar Intelligence develops data platform technology and uses advanced data analytics to make commerce work smarter. Through its holistic portfolio of media products, advertisers can access a variety of intelligent tools — including influencer media, conversational commerce (chat-based media), audience […]
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  1. Channel: Mass

Walmart Selects Transcarent To Provide Go-to-Market Solution for Self-Insured Employers 

Bentonville, Ark., and Palo Alto, Calif., October 15, 2021 — Walmart (NYSE: WMT) and Transcarent today announced they would be working together as go-to-market partners for self-insured employers across the country.  The agreement allows Transcarent, which offers employees and their dependents a new, different and better health and care experience, to share Walmart’s everyday low cost on pharmaceuticals and other services with self-insured employers […]
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  1. Trends & External Forces

Congress Makes Moves To Rein In Online Retailers, Platforms

The Washington Post this morning reports that “a bipartisan group of senators plans to introduce a bill that they say would prevent tech platforms from using their power to disadvantage smaller rivals, signaling growing momentum in Congress to rein in Silicon Valley giants. “Senator Amy Klobuchar, the Minnesota Democrat who chairs the Senate Judiciary Committee’s […]
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  1. Technology & Innovation

Empower Agents to Work Effectively From Anywhere With Digital Voice

In today’s hybrid work environment, service team members are rarely all located under one roof. This makes it critical to have the right customer service engagement tools in place to collaborate no matter where teammates are located. Managers must maintain a clear view of everyone’s availability and skillset to ensure that neither the agent nor […]
3 min read
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  1. Media & Marketing

What Is Salesforce Content Management System?

We are omni-channel people. Every morning I scroll through Instagram and email. And, more often than not, an ecommerce site or a blog as well. When this experience is seamless, I’m a fan. But, if the email and site are inconsistent, I get frustrated – and I’m not alone. According to our State of the […]
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  1. Channel: Mass

The Future is Conversational: How Voice and Text are Transforming Shopping

Oct. 14, 2021 By Dominique Essig, VP of Conversational Commerce, Store No8 We’re all doing a million things at once. We’re driving the kids to school while making a mental grocery list. We’re doing laundry and remembering it’s our turn to bring snacks to soccer practice. We’re doctoring a kid’s boo-boo and realizing we’re almost […]
2 min read
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  1. Channel: Drug

WBA makes $5.2 billion investment in VillageMD

DEERFIELD, Ill. —  Walgreens Boots Alliance (WBA) has agreed to make an additional investment in VillageMD to advance its strategic position in the delivery of value-based primary care, a $1 trillion, fast-growing segment of the health care system. The companies said on Thursday that the $5.2 billion investment will accelerate the opening of at least […]
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  1. Channel: Drug

WBA unveils strategic plan for profitable growth

DEERFIELD, Ill. — Walgreens Boots Alliance (WBA) on Thursday announced a new long-term growth strategy based on delivering consumer-centric health care. As part of that effort, the company is launching a new business segment, Walgreens Health, that is enabled by investments in VillageMD and CareCentrix and designed to accelerate the company’s capabilities in primary care, […]
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  1. Technology & Innovation

AI shopping assistant Karma raises $25 million in Series A funding led by Target Global

AI shopping assistant and shopping network Karma announced that it has raised $25 million in Series A funding led by Target Global followed by MoreTech Ventures, with participation from existing investors including NFX and Altair Capital. Karma allows users to plan their next online purchases, get notified about real-time price and inventory updates, access coupons […]
3 min read
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  1. Partnerships & Alt Profit

Amplience and Dynamic Yield Partner to Deliver Headless Personalization

Seamless integration of developer-friendly APIs with headless CMS scales customer experience delivery and optimization.   Amplience, the leading commerce experience platform for high scale, high growth brands and retailers, and Dynamic Yield, the Experience Optimization Platform, today announced a partnership that will allow brands to go API-first and leverage A/B testing and personalization in a headless […]
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  1. RetailWit QuickWit

Daily QuickWit (10/19) – Top Retail News of the Day

Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]
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