Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Shopper & Customer

How Daniel’s Jewelers Designs Stores and Shopper Experiences for Hispanic Consumers

Joseph Sherwood founded Daniel’s Jewelers in 1948 to make jewelry more accessible for all families. Over the years the retailer has carved a unique space in the Hispanic market thanks to its unique approach to financing, in-store services and merchandising. This has allowed the company to establish a unique value proposition that speaks to the […]
4 min read
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  1. Technology & Innovation

Tips for Improving the Effectiveness of Loyalty Programs

Customer loyalty is increasingly sought by retailers and brands in today’s challenged and hypercompetitive consumer landscape. However, attaining that loyalty is easier said than done. Here’s some data to back that up: two-thirds of consumers are open to switching brands if a competitor offers a better experience; a third of consumers will abandon a brand […]
2 min read
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  1. Shopper & Customer

dunnhumby’s Sixth Annual Retailer Preference Index (RPI) for U.S. Grocery
THE GROCERS BEST ‘BUILT TO LAST’

H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […]
3 min read
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  1. Retailer Media

Dunnhumby Survey: H-E-B Regains Title of America’s Top Grocer as Club Stores Move Up the Ranks

Three years after the pandemic upturned the grocery industry, omnichannel chain H-E-B has regained its leadership position as the top U.S. grocery retailer from Amazon, with Costco following closely behind in second place, according to the sixth annual Dunnhumby Retailer Preference Index (RPI). Amazon fell to third, while Wegmans took the fourth spot for the […]
3 min read
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  1. Shopper & Customer

How Brands Can Compete On Trust

Trust matters. This one word – so loaded with meaning and impact – drives competitive market share and pricing in industry after industry where outputs are hard to assess or delivered as a service. Moreover, if a customer doesn’t trust a company, loyalty will be fickle. Trust should not be taken for granted. In a […]
4 min read
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  1. Channel: Ecommerce & Digital

Shipping’s 2023 Transformational Trends

The e-commerce industry is heading into a year of rapid change and potential uncertainty, as labor and capacity issues could intensify or ease, carrier and rail strike concerns could reemerge, and fuel prices and shipping surcharges might be a crapshoot. Plus, ever-evolving technologies, strategies and innovations make keeping up with customers’ expectations increasingly difficult. However, […]
3 min read
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  1. Media & Marketing

Meet the TRI Q&A: Neil Saunders

Get to know RETHINK Retail’s Top Retail Influencers through the “Meet the TRI” Q&A series! Dive in to learn about a member of the thought leader community and follow their work and insights across our content and their social channels. Hi, I’m Neil Saunders, Managing Director at GlobalData. Connect with me on LinkedIn! “Tell us […]
4 min read
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  1. Technology & Innovation

NRF 2023: Top Retail Influencers’ Key Takeaways (Part Two)

The RETHINK Retail team ventured to NYC from January 14-17th for NRF 2023: Retail’s Big Show. While there, we had the opportunity to speak with attendees from our Top Retail Influencer community and learn about their event experience. #TRI members–Ian Scott, Martin Newman, Melissa Gonzalez, Melissa Minkow, Nikki Baird, Ron Thurston, Stewart Samual, and Thomas […]
5 min read
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  1. Technology & Innovation

Should Your Business Invest in Technology Now?

The big takeaway Your customers will respond to offerings that are genuinely useful and helpful to them, even in an economic downturn. The key is investing in innovation that adds value, rather than chasing what’s trendy. Need proof?  Beauty giant L’Oreal has invested more in research and development every year, even in tough times. That […]
5 min read
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  1. Shopper & Customer

Sales of herbal immune supplements rise

ST. PETERSBURG, Fla. – During the final quarter of 2022, even as the U.S. grappled with a “tripledemic” of flu, RSV and COVID-19, unit sales of vitamins and health supplements declined over the prior year while average unit prices rose, according to shopper intelligence leader Catalina. A clear exception was Herbal Immune Supplements, unit sales of […]
2 min read
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  1. Technology & Innovation

Tech layoffs? Great companies are actively hiring marketing technology talent

In my previous post, I boldly predicted that we’re on the verge of a whole series of martech innovations: AI, composability, AR/VR, even, yes, “Web3”. While I agree with the pessimists that 2023 will be a challenging year for a lot of martech vendors, I believe this is more of a business cycle bump in […]
4 min read
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  1. Shopper & Customer

3 Ways Retailers Can Unlock New Levels of Customer Engagement in 2023

The beginning of the year is a time of great momentum and in the ever-evolving retail industry, you must always be prepared for what’s coming down the pipeline. In the past few years, I’ve seen a significant shift in retailers using technology to create more meaningful and personalized engagement strategies to inspire consumers to take […]
3 min read
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  1. Shopper & Customer

To Experience the Future of Retail, You’ll Want to Go to the Store

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not […]
4 min read
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  1. Shopper & Customer

Mars unveils Valentine’s Day offerings

NEWARK, N.J. — Mars has unveiled a variety of new limited-edition offerings from M&M’S, DOVE and Ethel M Chocolates, as well as personalized options on MMS.com, to help consumers choose gifts for Valentine’s Day. “While Valentine’s Day has historically been tied to couples, shopper data reveals an evolution in consumers’ patterns around Valentine’s Day,” said […]
2 min read
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  1. Media & Marketing

4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023

There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
3 min read
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  1. Technology & Innovation

Great Ways AI Can Positively Influence Your Retail Business

Artificial intelligence has made huge strides in the last decade, transforming almost every aspect of life. One area where artificial intelligence has helped add real value is the way businesses operate.  However, many business people are still skeptical about the role of AI in business, thus losing out on a resource that could make a […]
3 min read
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  1. Technology & Innovation

3 Service Investments To Help You Weather an Uncertain Economy

Macroeconomic conditions like inflation, supply chain challenges, labor shortages, and rapid changes across industries have all disrupted business as we know it. How can you keep up as the global landscape constantly changes? Invest in customer support. When your team has an efficient platform — not just the mashup of tools acquired over the years […]
7 min read
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  1. Shopper & Customer

4 Ways to Maximize Customer Lifetime Value and Boost Profits in 2023

​Understanding the value your customers bring and how you can maximize it is crucial, especially when there’s an impending recession. When the economy suffers, customer lifetime value (CLV), or the long-term revenue that customers create, can take a huge hit. Consumers are more cautious and they’re likely to shop around in search of alternative or […]
3 min read
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  1. Retail Operations

Is Digital Dead? Why It’s Time for Brands To Embrace an Omnichannel Marketing Strategy DSI

“While I would never suggest, ‘Hey, let’s move away from those channels entirely,’ my philosophy is that we have to move to a more omnichannel approach without giving up our addressability, our measurement capabilities, and our efficiencies that we’ve worked so hard to build into our marketing stack … In the offline world, direct mail […]
9 min read
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  1. Technology & Innovation

Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences

There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact […]
3 min read
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  1. Data & Insights

7 Tips for Using Videos to Increase E-commerce Sales

With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. […]
5 min read
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  1. Technology & Innovation

3 Ways Banks Can Bridge The Growing Customer Expectation Gap

Financial constraints like inflation costs and rising interest rates are hitting many consumers hard. This instability, paired with changing customer expectations from banks, means you must focus more on personalizing your customer service engagements and offering more proactive advice.  Doing so can help bridge a growing customer expectation gap, while helping your bank run more […]
5 min read
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  1. Shopper & Customer

3 Tips for Successful Ad Campaigns in 2023

Privacy changes, a looming recession and eroding consumer spending power were just a few headlines that disrupted marketing strategies in the past year. As a result, you likely saw several industry shifts that impacted the way you reached shoppers in 2022. Going into the new year with so many changes and likely more to come, […]
3 min read
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  1. Shopper & Customer

Study: Shoppers Increasingly Seek Online Convenience Without Sacrificing Security

In the wake of the pandemic, retailers need to create better online experiences or risk losing customers to competitors that can. However, these enhanced user experiences cannot come at the expense of lesser security. Those are some of the findings from a new study of more than 3,400 consumers worldwide about their login and account […]
3 min read
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  1. Media & Marketing

Digital Food Messaging Is the Foundation for Food Marketing in 2023

  Your customers first option when looking up “what’s for dinner” is on a hand-held device, either a phone or tablet.  Digital food marketing is simply the cost of admission in the world of fresh food marketing according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Outside eyes and open our eyes […]
3 min read
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  1. Shopper & Customer

Top 5 E-Commerce Trends for 2023 — According to the Experts

Facing an economic downturn and reduced spending, 2022 was arguably one of the toughest year’s retail has ever faced. As the cost-of-living crisis continues, thoughts are now turning to what 2023 will have in store and how e-commerce merchants will respond to the challenges ahead. We spoke to a range of industry experts to get […]
4 min read
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  1. Data & Insights

Two-Thirds of Consumers Have Deleted an App Over Privacy Concerns. Here’s How to Avoid the Discard Pile

Today’s marketers face the ultimate catch-22: Consumers overwhelmingly desire hyperpersonalized experiences, yet they’re concerned about sharing their data. According to Arity’s research, 66 percent of consumers have deleted an app due to privacy concerns. With competition for business fierce and the data privacy movement underway, retailers and marketers must establish strong data collection practices for […]
3 min read
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  1. Technology & Innovation

Prioritize CX With No-Code Automated Software Testing

In today’s retail environment, few things kill a sale and the customer experience (CX) more than software glitches and 404 error pages. Consumers expect seamless, personalized, on-demand digital solutions. In fact, 86 percent of customers say they would leave a brand after as few as two poor experiences, according to one 2022 study. The pressure […]
3 min read
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  1. Channel: Ecommerce & Digital

Best Buy cuts rewards program, prices are still on the rise and more

More companies are cutting back on rewards programs Whether you rely on stars for your Starbucks fix or you counted on Best Buy’s rewards programs for your gadget, you might have been noticing that many programs designed to reward consumers are feeling less, well, rewarding. According to CNN, more and more businesses are cutting back […]
2 min read
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  1. Trends & External Forces

Kroger Health takes MMR’s top honor

CINCINNATI — While Kroger Co. is best known as the nation’s grocer, the company is also a potent force in health care, with 2,255 pharmacies and 226 clinics across the U.S. The drive is under way to maximize synergies between the two sides of the business, positioning “food as medicine” as a means to keep […]
6 min read
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  1. International
  2. Department: Food
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Finance
  5. International
  6. Trends & External Forces

Mondelēz International Reports Q4 and FY 2022 Results

Full Year Highlights Net revenues for the full year increased +9.7% driven by Organic Net Revenue1 growth of +12.3% with underlying Volume/Mix of +2.7%. For the fourth quarter, Net revenues increased +13.5% driven by Organic Net Revenue1 growth of +15.4% with underlying Volume/Mix of +1.6% Diluted EPS was $1.96, down 35.5%; Adjusted EPS1 was $2.95, up +11.9% on […]
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  1. Technology & Innovation
  2. Technology & Innovation
  3. Trends & External Forces
  4. Associates & Employees

Robots could surpass workers at Amazon by 2030, Cathie Wood says

KEY POINTS “We are just at the dawn of the robotics age. And I would say artificial intelligence and battery technology are all a part of that movement as well,” Cathie Wood said. Amazon had more than 1.6 million workers at the end of 2021, according to its most recent annual report. Wood’s Ark Innovation […]
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  1. Channel: Dollar/Value
  2. Department & Category
  3. ESG
  4. Partnerships & Alt Profit
  5. International
  6. Stores & Formats

Aldi expands Too Good To Go partnership nationwide following successful trial

Aldi is rolling out its partnership with the world’s largest surplus food platform, Too Good To Go, across all of its 990 UK stores. Following a successful trial last year, Aldi is now offering surplus food bags available nationwide, in a bid to tackle food waste while also offering even lower prices to customers. The […]
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  1. Shopper & Customer
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Department & Category
  5. Department: Nonfood
  6. Corporate Strategy
  7. Corporate Finance
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Retail Operations
  16. Stores & Formats

dunnhumby’s Sixth Annual Retailer Preference Index (RPI) for U.S. Grocery
THE GROCERS BEST ‘BUILT TO LAST’

H-E-B, Costco Best Navigate The 2020 – 2022 Pandemic Grocery Market Upheaval, Bumping Amazon From Its Top Ranking Customers emerged from 2020 – 2022 placing more importance than ever on finding the right balance of savings and quality while placing less importance on saving time. Pandemic surge in retailer digital capabilities and consumer digital adoption […]
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  1. Data & Insights
  2. Department & Category
  3. Department: Food
  4. Data & Insights
  5. Shopper & Customer
  6. Trends & External Forces
  7. Associates & Employees
  8. Holiday & Events

Charted: U.S. Egg Prices More Than Double in 2022

Charted: U.S. Egg Prices Double in 2022 Eggs are a staple food for many countries around the world, and the U.S. is no exception. Americans eat between 250‒280 eggs a year on average. Eggs are also easy to cook, protein-dense and supply many daily vitamins needed for healthy living, making them a popular meal or […]
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