Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Technology & Innovation

A Deep Dive into the Next Generation Sequencing Market Landscape

In the ever-evolving landscape of genomics and biotechnology, Next Generation Sequencing (NGS) has emerged as a transformative force. The NGS market has witnessed rapid growth in recent years, unlocking new possibilities in fields like healthcare, agriculture, and personalized medicine. This blog will explore the current state of the Next Generation Sequencing Market, shedding light on […]
< 1 min read
0
  1. Technology & Innovation

Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution

As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […]
3 min read
0
  1. Technology & Innovation

Major trends in martech for 2024: the real changes underway in a 99% platitude-free report

There was a meme circulating around social media last week of an agency marketer rambling in a “thought leadership” interview on TikTok. I have no idea if it was parody or real. Or more accurately, if it was intentional or accidental parody. It was a jumbled jubilee of buzzword bingo – personalization, data, brand, experience, […]
4 min read
0
  1. Shopper & Customer

What Kinds of Shopping Experiences Will Shape the Future of Stores? DSI

“When we talk about omnichannel native, what we try to think about is a seamless path for the consumer. “ — Stewart Samuel, Director of Retail Futures, IGD The pandemic fundamentally changed how we shop, with many people becoming accustomed to online and omnichannel shopping. Rather than eradicate shoppers’ interest in physical stores, though, this […]
9 min read
0
  1. Data & Insights

3 ways retailers can leverage generative AI to stay ahead of the competition

Some phrases become so common that they bring thinking to a grinding halt. A new one poses a special risk to retailers, because it may prevent them from seizing opportunities to keep up with competitors. The phrase in question? “The AI revolution.” To be clear, artificial intelligence (AI) is transforming retail. But retailers need to […]
4 min read
0
  1. Department: HBC

What Can Retailers Learn from Cannabis Brands?

Once illegal and highly stigmatized, cannabis has become a legitimate, diverse and thriving market. Not only has the cannabis industry experienced significant growth over the past few years, it has also driven significant innovation in marketing, store design and customer experience.  Despite this positive disruption, the cannabis retail space still faces its fair share of […]
< 1 min read
0
  1. Shopper & Customer

Optimizing your shopper marketing strategy with consumer insights

The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […]
8 min read
0
  1. Operations & Supply Chain

True Classic Boosts Post-Purchase Email CTR by 1.87%

True Classic’s use of the ParcelLab post-purchase experience and returns management solution has helped the T-shirt and activewear brand boost its email click-through rate (CTR) and open rate by 1.87% and 6.55% respectively compared to the brand’s previous provider. Additionally, True Classic has seen a 22.47% increase in order rates and a 34.78% increase in […]
< 1 min read
0
  1. Media & Marketing

The Small Seller’s Guide To Holiday Live Selling

The holidays have always been an opportune time for small business owners to attract new customers, but this year could prove especially fruitful for retailers with the right strategies, as the National Retail Federation predicts holiday spending will jump 3%-4% from last year.  While brick-and-mortar establishments are welcoming holiday shoppers with doorbuster deals and glittering […]
4 min read
0
  1. Media & Marketing

Retail Media is Omni-Funnel: How to Master It

When you imagine retail media’s place in a marketing funnel, do your eyes look toward the bottom? If so, you may miss out on the full-funnel benefits of retail media networks (RMNs). As marketers, we’re already sold on the performance advantages of RMNs: enormous sets of first-party consumer data, precise attribution and analysis, a future […]
4 min read
0
  1. Media & Marketing

7 Techniques To Get Reviews And Testimonials For Your Business Fast

You know how a few decades ago, word-of-mouth marketing was everything for small businesses? It’s not that much different today, it’s just that word-of-mouth has been replaced by online testimonials and reviews. The value of positive reviews cannot be overstated; in fact, we’d go as far as to say that testimonials and reviews can make […]
3 min read
0
  1. Data & Insights

Post-purchase Strategies to Turn One-Time Holiday Shoppers into Your Brand’s BFFs

Introduction Holiday shoppers don’t just mean the “I’m planning to spend (more than I usually do during the other months) for my holiday season needs by capitalizing on seasonal trends, special deals, and promotions” type.   It covers impulse buyers — who make unplanned purchases motivated by emotional triggers such as peer pressure or “FOMO” from […]
16 min read
0
  1. Media & Marketing

What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

One thing brands and retailers can count on this holiday season is that shoppers are being more frugal when it comes to buying gifts. A recent survey of more than 2,000 consumers revealed that over half won’t be able to buy as many gifts as last season, with more than one-quarter of the respondents claiming […]
5 min read
0
  1. Shopper & Customer

Retail Trends Influencing Kitchen Design: How Consumer Preferences Shape Modern Kitchens

Have you ever wondered if your kitchen reflects the heartbeat of modern design? In an era where consumer preferences wield immense influence over businesses, retailers are no exception. Modern kitchens are no longer just utilitarian spaces; they reflect individual tastes and lifestyles. According to a survey conducted by Home Stratosphere, an impressive 10.62% of homeowners […]
3 min read
0
  1. Department: Beverage

Intent Signals

One of the mythical holy grails of marketing is to be able to deliver the right message to the right person at the right time.  Easier said than done. Despite all the focus on customer journeys, we’re still operating in the dark on what customers are actually looking for, much of the time.   Even […]
3 min read
0
  1. Channel: Ecommerce & Digital

Amazon to Sell Hyundai Cars Online in 2024; Automaker Selects AWS as Cloud Provider

No, they won’t arrive on your doorstep in a giant box cushioned by packing peanuts, but Amazon customers in the U.S. will be able to purchase Hyundai cars online next year. Customers will be able to shop for available vehicles in their area based on preferences including model, trim, color and features, check out online […]
2 min read
0
  1. Technology & Innovation

Even Elves are Using AI This Year: Simon Debuts ‘HolidAI’ Tool in Two Malls

Since Santa’s magic only works in the vicinity of the North Pole, Simon Property Group has equipped “helper elves” with ChatGPT 4.0-powered AI technology to assist shoppers seeking the perfect gift. Beginning on Black Friday and recurring every Saturday and Sunday through Dec. 23, HolidAI elves carrying tablet devices will be strategically positioned throughout Simon’s […]
2 min read
0
  1. Shopper & Customer

Stitch Fix Launches ‘Holiday Party Hotline’ to Help Shoppers Find the Perfect Outfit

The Stitch Fix value prop has always centered around its robust data and analytics strategy — with so much insight into consumer behaviors and preferences, stylists can match shoppers to the perfect wardrobe pieces. To better serve shoppers in urgent need of outfit advice, Stitch Fix has launched new services spanning phone and social media […]
< 1 min read
0
  1. Data & Insights

Jason & Scot Show Episode 313 – Holiday 2023 Preview with Rob Garf of Salesforce

A weekly podcast with the latest e-commerce news and events. Episode 313 is a preview of the upcoming 2023 holiday retail season. Subscribe: Apple Podcasts Google Podcasts Spotify Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook Episode 313 is preview of Holiday 2023 with Rob Garf, Vice President and General Manager, […]
30 min read
0
  1. Channel: Grocery

Study:  Retail Personalization Winners (& Why)

dunnhumby has released a special edition of the dunnhumby Retailer Preference Index (RPI), this one “designed to determine which retailers in the $1 trillion U.S. grocery market personalize the shopping experience best for their customers.” The winner is:  Amazon. H-E-B and Kroger came in second and third. According to the report, “These three retailers are […]
3 min read
0
  1. Data & Insights

How To Exceed Your Customers’ Expectations For The Holiday Season

Want to truly stand out in this competitive e-commerce landscape and enjoy the fruits of holiday season success?  Easy. Give your customers what they want.  What customers want The increase in e-commerce-based technology, changes in the status quo of online shopping, ever-dynamic trends, etc have all turned customers’ wants into needs. Don’t forget, these interests […]
5 min read
0
  1. Media & Marketing

BuyBuy Baby announces locations of 11 store openings ahead of holidays

​[[“value”:” Dive Brief The retailer is touting a more personalized in-store experience with plans to relaunch its online store this fall. Published Nov. 14, 2023 A BuyBuy Baby storefront. After buying the brand assets out of bankruptcy, a former vendor plans to open 11 stores. “buybuy Baby” by ajay_suresh is licensed under CC BY 2.0 “]] 
< 1 min read
0
  1. Channel: Ecommerce & Digital

Amazon Fresh Thanksgiving for 5 for $50 Delivered Fast Ask Alexa “Thanksgiving Meal Deals”

  When it comes to fresh food fast Amazon understands both delivery and freshness according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Johnson stated “Fresh food quality combined with freshly prepared full-flavored food from Amazon is something everyone just might want to consider this Thanksgiving.” So, Amazon is gearing up for […]
3 min read
0
  1. Technology & Innovation

Cutting Through the Retail Technology Clutter with Brenda Witcher, VP & Principal Analyst, Forrester

We welcome Brendan Witcher, Forrestor’s VP & Principal Analyst back to the pod to get his always insightful and provocative perspectives on retailer’s priorities for 2024. He helps us separate the real from the imagined with a preview of his upcoming report on where retailers are placing their bets for the future. We start with his […]
3 min read
0
  1. Data & Insights

The Ecommerce Benchmark Metrics That Matter Today DSI

“We don’t say that brands should monitor and measure all [digital shelf metrics]. It’s about finding the ones that are available to you in that market, in that channel, in that retailer, and using them to advance your business, help you make decisions, and help you create a competitive advantage.” — Gregor Murray, Vice President […]
12 min read
0
  1. Media & Marketing

Marketing Strategies that Will Make Your Products Fly Off the Shelves

Welcome back to the enthralling world of CPG Marketing Magic! In the first three columns, we delved into the captivating realms of CPG branding and packaging. In this month’s column, we’re ready to equip you with strategies that will not only catch the eye of retail buyers but also powerfully propel your inventory off the shelves. […]
9 min read
0
  1. Department: Nonfood

E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. The goal is to foster self-expression in a gamified environment while also building life skills […]
2 min read
0
  1. Corporate Finance

E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. Cosmetics has launched e.l.f. UP! on Roblox. As part of a highly personalized experience, users can create dream startups representing places and causes they care most about. The goal is to foster self-expression in a gamified environment while also building life skills […]
2 min read
0
Note: Requires ChatGPT Plus
Advertisement

Trending Topics

Editor’s Choice

  1. Trends & External Forces
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Corporate Strategy
  6. Corporate Finance
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Technology & Innovation
  12. Trends & External Forces
  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
Written by

Trending

Advertisement