Marketing: Direct & Personalization

Articles on CRM, Loyalty and Personalization.

  1. Data & Insights
WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
  1. Technology & Innovation
In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]
  1. Shopper & Customer
Today in data, as retailers report higher in-store sales, consumers say they prefer tailored online shopping experiences. Data $1.05B: First quarter sales by Urban Outfitters, which reports a dip in eCommerce shopping and a rise in in-store traffic 9%: Drop in eCommerce sales from 2021 reported by Dick’s Sporting Goods as customers returned to the […]
  1. Channel: Ecommerce & Digital
Amazon.com opened its first brick-and-mortal apparel store on Wednesday, leveraging technology to set itself apart as it tries to grow its physical presence. Called Amazon Style, the new store, located in California, features machine learning technology to help customers find clothes and personalize recommendations as well as interactive dressing rooms. The store stocks men’s and […]
  1. Department: Consumer Durables
Nordstrom announced yesterday via email to members of its Trunk Club shopping service that it is closing the service down, effective the end of the month. On its website and in an email, the retailer said: “As a valued Nordstrom Trunk Club customer, we thank you and appreciate your loyalty. “While we will no longer […]
  1. Data & Insights
Direct-to-consumer (D-to-C) strategies are very effective across different brands and companies. And yet, to find long-term success, these stakeholders must be aware of the many obstacles and how to overcome them. What is D-to-C? In this rapidly evolving market where e-commerce has significantly changed consumer buying habits, many have turned to D-to-C strategies. Instead of […]
  1. Partnerships & Alt Profit
Nordstrom is expanding its business through new partnerships with other retailers and streamlining its styling services. The retailer will now offer Allbirds shoes as part of its sustainability push and sell ASOS products in a new immersive experience aimed at young shoppers. It will also eliminate the Trunk Club brand along, which featured the at-home […]
  1. Channel: Ecommerce & Digital
Amazon Style, Amazon.com’s first clothing store, has opened at the Americana at Brand shopping center outside of Los Angeles. The 30,000-square-foot store features technology intended to make the shopping experience more convenient and personalized. “Gone are the days where I have to get dressed, go out on the floor and see if that size I […]
  1. Shopper & Customer
  There is no doubt that consumers are evolving with technology so fast many retailers feel that they can’t keep up, it cost too much to keep up, or that they should not try to keep up. The team at Foodservice Solutions® believes that it’s not the technology that’s the problem. The problem is how […]
  1. Shopper & Customer
Are you ready to hear an uncomfortable truth? Today’s e-commerce search mechanisms are still firmly based on technical concepts developed over 20 years ago. They often leave consumers frustrated and unengaged, resulting in churn or missed sales opportunities. Facets and search bars are static mechanisms that reflect a technical search engine perspective. Recent personalization technology […]
  1. Shopper & Customer
Buying goods online is now easier than ever before — but customers expect a smooth shopping experience at every step. The e-commerce industry is growing at a rate of about 20 percent per year. In fact, it’s estimated that this year alone, it will account for $1.0 trillion in the United States. But how often […]
  1. Technology & Innovation
RTIH asks major players in the retail technology space for their thoughts on the sector, and throws in a random question to keep them on their toes. This time around, our five questions go to Liam Patterson, Co-Founder and CEO at Bidnamic (pictured above on the left). RTIH: Looking at the hottest retail technologies right […]
  1. Data & Insights
If there’s one rule that proves the importance of psychographic research, it’s this: Individuals who fall into the same demographic or behavioral group don’t always fall into the same psychographic group. And when the aim of marketers is to fully understand who their audience is and what drives them, using demographics and behaviors alone for […]
  1. Shopper & Customer
In this episode of Revolutionary Retail, we are joined by Susan Walsh, GM and CTO, US Retail and Consumer Goods at Microsoft, Melissa Minkow, Director of Retail Strategy at CI&T, and Jeff Roster, Podcaster and Advisory Council Member at GMU Center for Retail Transformation, as we explore the evolution of the customer shopping journey and […]
  1. Media & Marketing
  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
  1. Technology & Innovation
SEATTLE — Albertsons Cos. is working with Veeve Inc. on a test of the tech startup’s smart shopping carts at a few dozen stores across the country later this year. Consumers at the stores will be able to use the smart carts to skip the checkout line for a faster, more convenient and contactless shopping […]
  1. Shopper & Customer
Digital technologies have spurred the rise of resellers — individuals and organizations that look for opportunities and use bots to purchase goods instantly and at scale. Resellers may purchase discontinued or discounted merchandise, but often target the hottest items that consumers are waiting to purchase. And they’re dominating the fashion, technology, events and travel industries, […]
  1. Retailer Media
Ulta Beauty is joining several major retail chains by introducing a new retail media network. Known as UB Media, the network allows brands to send targeted ads on Ulta Beauty’s app, website and other digital channels, such as email. It also lets marketers use Ulta Beauty’s shopper data to better place ads across the web. […]
  1. Corporate Finance
First impressions matter. A poor onboarding process can set the wrong tone – for wealth managers trying to grow their assets under management (AUM) — and for clients who entrust their assets to someone new. Leaders in digital transformation at wealth management firms are seizing on this fact, with nearly half saying their biggest tech investment […]
  1. Data & Insights
Predictive analytics — everyone in the insurance world is talking about it. But what is it, and how can predictive analytics help you grow your brokerage client list?  Here’s a quick definition: predictive analytics takes scattered pieces of data from across your systems, organizing them to assess what has happened in the past. Then, using […]
  1. Media & Marketing
When it comes to ecommerce success, a recent Forbes piece puts it simply: Personalize or perish. Professional services company Accenture backs up this declaration, reporting that 83% of global consumers are willing to share their data to get personalized experiences.
  1. Trends & External Forces
Learn about cookieless tracking, the benefits, and how marketers can leverage first-party data to deliver highly personalized experiences. The post Cookieless tracking: How marketers can navigate a privacy-first web appeared first on The Future of Customer Engagement and Experience.
  1. Technology & Innovation
After hiring boomed in the first quarter, companies are now assessing their talent needs. One field that is expected to continue growing faster than average in the next decade includes the user experience (UX) designer. Could hiring for this role support your business? A UX hire can help avoid design debt, strengthen customer relationships, and […]
  1. Shopper & Customer
In business, the only constant is change. To adapt to changing dynamics, businesses need the right technologies to highlight actionable insights and provide customers with the personalized experiences they expect. Blue Yonder’s Order Services provides fulfillment transparency to businesses and their customers by managing orders across geographies, brands, and channels. Their centralized service manages and […]
  1. Shopper & Customer
Consumers today expect personalized experiences that deliver the right product, through the right channel, with convenience and speed at the heart of the engagement. Blue Yonder has reimagined personalized consumer experiences by enabling retailers to bring fulfillment transparency directly to consumers. With Blue Yonder’s unified inventory availability and omni-channel fulfillment intelligence capabilities, retailers can present […]
  1. Data & Insights
Retailers use and reliance on third-party data is changing due to rules on data collection established by privacy regulations such as GDPR and CCPA. In the coming years, all of the biggest web browsers, from Google Chrome to Safari, will prohibit the use of third-party cookies. This means retailers will have to solely rely on […]
  1. Media & Marketing
More and more enterprises are opting for industry CRM solutions over its horizontal counterpart. These new solutions offer a vehicle for closer, more intentional relationships with the vendor’s partners. This blog explores the top four benefits, as heard from the CRM vendors we spoke with.
  1. Shopper & Customer
In an era of turbulence, it’s essential to make your business as sturdy as possible. If you’re in the retail industry, you know how tough things can be. In fact, during the first half of 2017, several significant retailers were forced to go out of business due to poor planning owing to economic inflation. With […]

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  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats
GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising
WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]

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