Predictions & Forecasts

Gazing into the crystal ball and predicting what the future will hold.

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  1. Associates & Employees
October is National Disability Employment Awareness Month. It’s a time to recognize the many contributions people with disabilities have made to the workforce and economy. It’s also a time to acknowledge the ways in which the workforce can support the advancement of this community. For me, honoring this month is especially important. For far too […]
  1. Technology & Innovation
If you’re running a successful B2B company, your sales operations (sales ops) crew is likely the unsung hero of your sales process. Business leaders sometimes make the mistake of seeing sales operations (increasingly known as revenue operations) as a cost instead of a potential revenue driver. But companies in the know, like Snowflake and McAfee, […]
  1. Trends & External Forces
Learn how modern ERP helps businesses tackle today’s challenges and prepare for the future by supporting remote workers, providing supply chain visibility, and boosting CX. The post Next-generation ERP: Getting it done in more ways than one appeared first on The Future of Customer Engagement and Experience.
  1. Department: Consumer Durables
Mattel raised its annual sales forecast after saying it had pulled production forward and contracted more ocean vessels to maintain supplies during the critical holiday season. “We’ve been working through supply chain disruptions, it’s not a normal year. But even with that, we expect to have lots of toys under trees this Christmas holiday,” said […]
  1. Trends & External Forces
Join #SAPCXLIVE to hear experts, customers, and partners share how to drive better experiences + growth, faster. Two hours of real-life examples and demos – maximum benefit. The post Cool sh!t. Awesome people. One event. #SAPCXLIVE appeared first on The Future of Customer Engagement and Experience.
  1. Trends & External Forces
Rising inflation and falling consumer confidence are combining to put pressure on retailers, according to the latest data. In an interview with the Financial Times this morning, the Bank of England’s chief economist said that inflation is likely to hit 5% by early 2022. His prediction followed recent comments from Bank of England governor Andrew […]
  1. Media & Marketing
People talk about their personal brand, but what, really, is a personal brand — and how do you create one? “Having a personal brand helps people understand what you’re all about,” said Salesforce Chief Philanthropy Office Ebony Beckwith. “Whether it’s how you look, how you speak, or how you work — it’s the whole package.”  […]
  1. Shopper & Customer
Gone are the days of consumers who prefer to visit retail locations to research, upgrade, or purchase their smartphones. Research indicates that just 25% of consumers go to a CSP’s physical storefront for product research. And a mere 31% of shoppers make an in-person purchase. Telco retail trends data shows that digital channels are skyrocketing […]
  1. Media & Marketing
E-commerce marketers have been preparing for the future of work for some time now — and it’s not simply because they’re digital natives. What do e-commerce marketers know that other pros don’t? I’ll unpack that idea by turning to research Sidecar published earlier this year, the 2021 E-commerce Marketer Survey. A key question we asked marketers […]
  1. Media & Marketing
Mark Cuban, the serial entrepreneur and investor, joins Scott to discuss Bitcoin, Ethereum, use-cases for digital assets, and where SEC regulations might come in. Mark also shares why he’s bullish on AI, offers his thoughts on stimulus spending, and explains why Robinhood may not be as bad as Scott thinks. Follow Mark on Twitter, @mcuban.  […]
  1. Trends & External Forces
Excellent piece in Fast Company that reflects on the “great resignation” – or, to use another term, “turnover tsunami” – that in August led to 4.3 million people voluntarily resigning from their jobs. It gets worse, the story says:  “Workhuman’s research surveyed employees in the U.S., UK, Ireland, and Canada and found that nearly 40% […]
  1. Retailer Media
RETHINK Retail’s Solution Spotlight shines a light on industry vendors and what makes them distinct. This vendor spotlight is on 84.51˚, a retail data science, insights and media company that helps the Kroger company, CPG companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase. Powered […]
  1. Agencies & Vendors
The power to engage and inspire consumers involves innovative grit, and brands around the world aspire to rise above the rest by creating ads that consumers simply can’t bypass. Lofty aspirations aside, however, we know there will always be at least some resistance to advertising—no matter how inspiring it may be. Advertising remains vital to […]
  1. Shopper & Customer
As the end of 2021 comes into focus, the ripple effects of the pandemic aren’t the only disruptive factors for advertisers to contend with. Channel fragmentation, privacy, ad avoidance and social responsibility are additional considerations that affect everything from marketing strategy to channel choice to message tone. The media landscape and shifting consumer preferences present […]
  1. Technology & Innovation
Face recognition technology could be how customers pay in shops in future, says a Dutch technology company. VisionLabs has launched a biometric payment system – the Luna POS terminal – which enables both traditional card payments and facial recognition in one device. The face-recognition technology is already being successfully used, says the company. Anton Nazarkin, […]
  1. Media & Marketing
It’s time to eat, drink, and be scary If you want a great party, you have to planet Get the party started Quest on Take us to your leader… and your fellow Trailblazers Each Halloween, Trailhead celebrates in spooky style. Astro and Friends dress to impress while Trailblazers mark the occasion with a limited-edition Trick […]
  1. Trends & External Forces
Frank DeMaria was never the kind of leader who organized virtual happy hours, pumpkin carvings, gingerbread house making, or open office hours for employees. But he is now.  “I’m the same guy I always was, but I’ve become a lot more intentional in how I engage with my team,” said DeMaria, vice president of digital […]
  1. Media & Marketing
Over the last two years, Gen Zers and millennials changed mobile carriers or internet service providers (ISPs) nearly two times more than Gen Xers and baby boomers, according to a Salesforce Consumer Sentiment Survey. This spells trouble for traditional communications service providers (CSPs) still holding out hope for a committed-for-life customer base.  Today, younger generations […]
  1. Data & Insights
Netflix’s Reed Hastings leans on it. So does SoftBank founder Masayoshi Son. As did Howard Schultz when he ran Starbucks. It has been well-documented that these renowned business leaders have relied on one thing to drive their business decisions: gut instinct. They’re not alone. Oprah Winfrey once said mistakes happen when she doesn’t listen to […]
  1. Media & Marketing
If you’re over the age of 25,  I’d be willing to bet this headline produced an involuntary groan or eye-roll. I hear you and I’m with you—but at the end of the day, there is no denying the extraordinary power that TikTok holds. At 1 billion+ users and counting, TikTok needs no introduction, but a […]
  1. Technology & Innovation
By Assaf Gedalia, CEO and Co-Founder of WalkOut The future of shopping is often painted as Amazon drones delivering packages to remote doorsteps. Shopping is done entirely online, and eventually we’ll be able to order things custom-fit from 3D printers, too. Right? No, not quite. A whopping 92 percent of grocery shopping still happens in physical stores, and […]
  1. Shopper & Customer
NEW YORK — As COVID-19 is set to impact yet another holiday season, a return to some pre-pandemic spending levels is expected to bring holiday cheer. For 36 years, Deloitte has been examining consumer behavior and sentiment ahead of retail’s crucial holiday shopping season. To gain additional perspective on the changing landscape, supply chain challenges and inflation, […]
  1. Trends & External Forces
U.S. online sales are expected to grow 10 percent in November and December, on top of last year’s 33 percent increase, according to the Adobe Analytics. The company’s forecast is based on the projection that consumers will continue to follow shopping habits adopted since the pandemic began and in spite of limited inventory on many […]
  1. Trends & External Forces
DUBLIN–(BUSINESS WIRE)–The “Global Organic Personal Care Market, By Product Type (Skin Care, Hair Care, Oral Care & Others), By Distribution Channel (Drug Stores, Hypermarket/Supermarket, E-Commerce, Specialty Stores, Departmental Stores & Others), By Region, Competition Forecast and Opportunities, 2027” report has been added to ResearchAndMarkets.com’s offering. The Global Organic Personal Care Market was valued at USD8.26 […]
  1. Technology & Innovation
U.S. online consumers are ready to spend heading into the holiday season but they also should get ready for out-of-stock messages, price hikes, and fewer deals, according to the Adobe holiday forecast.
  1. Channel: Marketplace
For years, affiliate marketers, social media companies, online marketplace platforms, and search engines alike have enjoyed the seemingly ubiquitous tax-free landscape from their digital activities afforded to them by the United States’ Internet Tax Freedom Act of 1998. However, that could all be changing soon.
  1. Trends & External Forces
The Welsh Retail Consortium (WRC) has asked the Welsh government to increase the frequency of business rates revaluations as part of its future tax plans. The request comes ahead of the Welsh budget, which is expected from the Welsh finance minister Rebecca Evans later this year. The WRC has also called on the government to […]

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Editor’s Choice

  1. RetailWit QuickWit
Kroger launches private targeted marketing platform. Big news coming from 84.51 / KPM. The platform allows clients to use their demand-side platform (DSP) of choice. Data is money, and Kroger has blown open the doors for extending first-party data beyond their walled garden—while maintaining (shopper) privacy and control.  Amazon gives third-party sellers access to more […]
  1. Channel: Grocery
Solution enables brands to target relevant shoppers, optimize performance against actual retail sales The Kroger Co.’s retail media business, Kroger Precision Marketing (KPM) powered by 84.51°, has rolled out a new private programmatic advertising marketplace. The Kroger Private Marketplace enables agencies and brands to target consumers by applying Kroger audience data to programmatic campaigns on […]
  1. RetailWit QuickWit
Albertsons posts Q2 earnings beat. ID sales +1.5% (2 year stacked: 15.3%); digital sales +5% (2 year stacked: +248%). They announced a strong quarterly dividend of 20% and raised FY2021 outlook.  Gross profit margin decreased 28.6% (fuel, inflation, supply chain costs). Albertsons spoke to their transformation strategy and, specifically, called out modernizing their technical infrastructure […]

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