Dept. Adult Bev

Articles on adult beverage.

  1. Data & Insights
As the Grocerant Guru®, I’ve seen how the lines between grocery stores and restaurants have blurred, creating a new dining paradigm that’s perfectly suited to solve the Memorial Day meal dilemma. As we approach this long weekend, families across the United States are preparing for celebrations and gatherings. Yet, the perennial question looms: what to […]
  1. Trends & External Forces
Red Star Brands has announced its summer festival sponsorship line-up for RTD brand, Four Loko. Four Loko will be the sponsoring three summer music festivals in 2024; Parklife, Manchester (June 8-9), TRNSMT, Glasgow (July 12-14) and Leeds Festival (August 21-25). Red Star Brands is investing… This story continues at Four Loko announces trio of summer […]
  1. Trends & External Forces
Brothers Cider is to headline in its own festival-themed advertising campaign this summer. Running throughout the summer, the comprehensive £4m push comprises video-on-demand TV advertising, a nationwide 6-sheet poster campaign, extensive festival-related activation at more than 100 summer events, consumer PR, and a major drive… This story continues at Brothers launches festival-themed ad campaign Or […]
  1. Department: Food
Brutal Fruit, a part of the Budweiser Brewing Group portfolio, has announced the launch of Brutal Fruit Cider, the new premium cider, across off-trade channels. The UK Cider category represents a huge opportunity of £2.9bn in sales. However, recent research suggests it is losing relevance… This story continues at Budweiser launches Brutal Fruit Cider in […]
  1. Partnerships & Alt Profit
Big Penny Social, the UK’s biggest beer hall, has announced Müller Rice as its headline presenting partner for this summer’s screenings of football, taking place from 14 June – 14 July. The partnership – brought together by sponsorship specialists Three Thirteen and Müller Rice’s creative… This story continues at Müller Rice partners with Big Penny […]
  1. Department: Beverage
The leading symbol group Spar UK is announcing the release of its latest collection of value own-label wines. Available in participating licensed Spar stores from 23rd May, the specially curated wines have been expertly developed by Philippa Carr, Master of Wine, who selected the wines… This story continues at Spar introduces new value own-label wine […]
  1. Trends & External Forces
Molson Coors Beverage Company is challenging fans of its Spanish-inspired lager Madrí Excepcional to paint their own pint on the brand’s digital platform, Conectada, for a chance to win exclusive prizes, including a trip to Madrid. ‘Paint your Pint’ is the brand’s latest campaign, which… This story continues at Madrí Excepcional new ‘Paint your Pint’ […]
  1. CPG: Beverage
Coca-Cola Europacific Partners GB (CCEP) is building momentum behind Absolut Vodka & Sprite following its launch earlier this year with its ‘Planned for the Unplanned’ summer campaign. Running now until August, the campaign is designed to keep Absolut Vodka and Sprite front of mind with… This story continues at New summer campaign for Absolut Vodka […]
  1. Data & Insights
In a world filled with wineries, it is difficult to distinguish one from another. The folks at Tennessee Homemade Wines bring innovation at every opportunity – wine clubs, merchandising, lodging, local recipes and more, creates a truly unique experience that attracts over 100 visitors per day on average. The Problem Inability to see foot traffic and maximize every sales opportunity […]
  1. Technology & Innovation
Check out the articles on this here website that caught your fancy last week, including Dunnes Stores, Tesco Ireland, Aldi Ireland, Kwayga, Ordergroove, Heineken, Blue Yonder, Wolt, Sainsbury’s, Microsoft, and the 2014 RTIH Innovation Awards. Sainsbury’s and Microsoft connect as grocery giant looks to boost customer and colleague experience with artificial intelligence Sainsbury’s and Microsoft […]
  1. Media & Marketing
Spar’s primary distributor in the South-west of England, Appleby Westward, has introduced a summer advertising campaign. Called “Spar-tacular Summer”, the campaign includes online giveaways, promotions and discounts available to customers. It is divided into four areas: a wine festival, summer drinks, picnics and barbecues, and… This story continues at Summer advertising campaign from Spar Or […]
  1. Department: Beverage
As the days get longer and warmer months approach, convenience retailers are in a prime position to push sales of world beer in store. At HEINEKEN UK, we have noticed more customers across all demographics keen to explore new styles of beer, and this has… This story continues at Grow your premium continental lager sales […]
  1. Media & Marketing
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But […]
  1. Technology & Innovation
Heineken has announced a supply chain planning capability partnership with Blue Yonder. The global brewer will implement Blue Yonder Cognitive Demand Planning, a cloud native, microservices-based SaaS solution, that utilises artificial intelligence (AI) and machine learning to improve forecast accuracy and reduce bias by considering dynamic external and internal variables. Heineken has been implementing Blue […]
  1. Partnerships & Alt Profit
Rota, people and payroll supplier, S4labour has announced a partnership with Bestway Retail. S4labour are now the preferred supplier to Bestway Retail, which is comprised of over 3000 stores across the UK. Bestway’s stores, operating under the Costcutter, Best-one and Bargain Booze fascias, are set… This story continues at Bestway Retail eyes store savings through […]
  1. Shopper & Customer
VK is entering the alcohol-free market for the first time with the launch of ‘VK Blue 0.0%’. The launch comes following shifting market dynamics and consumer behaviours, which have seen low and no-alcohol products become the fastest-growing category in the on-trade sector in the last… This story continues at VK enters alcohol-free category with VK […]
  1. CPG: Adult Beverage
BRUSSELS–(BUSINESS WIRE)–Anheuser-Busch InBev (Brussel:ABI) (BMV:ANB) (JSE:ANH) (NYSE:BUD): Regulated information1 “The strength of the beer category, our diversified global footprint and the continued momentum of our megabrands delivered another quarter of broad-based top- and bottom-line growth. We are encouraged by our results to start the year, and the consistent execution by our teams and partners reinforces […]
  1. Channel: Delivery
Instacart has entered a strategic partnership with Uber Technologies to bring restaurant deliveries to its shoppers. During the coming weeks, Instacart app users will be able to order from hundreds of thousands of restaurants via Uber Eats. The experience will be featured in a new “Restaurants” tab within the Instacart app, and members of the […]
  1. Agencies & Vendors
Most of you are familiar with RangeMe as an online product discovery platform that helps emerging brands boost their exposure with retail and foodservice buyers. But what you may not know is that RangeMe also gives brands the opportunity to pitch their products in-person directly to buyers. That’s right – RangeMe subscribers can get private, […]
  1. Shopper & Customer
Getting promotional material about your brand located in a different category in a store is, for many shopper marketers, a highly sought-after prize. It is also notoriously difficult to achieve. So, when The Institute of Promotional Marketing posted this example of cross-category in-store signage, it attracted a lot of attention and a lot of well-deserved […]
  1. Trends & External Forces
Westons Cider is running the biggest on-pack promotion in its history across its Henry Westons range to help drive sales over the summer months. Available through all retail channels, 14 million bottles and 4.9 million multipacks will be available for the ‘Taste of Adventure’ promotion… This story continues at Henry Westons launches its biggest summer […]
  1. Technology & Innovation
We’re doing an event, and hopefully the first of many! On Wednesday May 15, at 6 p.m., Box CEO Aaron Levie is going to join us for a live conversation in New York City about the direction of AI, the next breakthroughs, and how the technology is already changing the business world. The event will […]
  1. Trends & External Forces
New analysis has revealed the impact that this year’s unprecedented wet weather may have on the UK harvest of some key crops potential leading to price rises of bread, vegetable oil and beer. The analysis from the Energy and Climate Intelligence Unit (ECIU), estimates that the… This story continues at Unusually wet weather could lead to […]
  1. Department: Beverage
Bottlegreen, the soft drink brand owned by SHS Drinks, has collaborated with English distiller Edwards 1902 to launch a range of Bottlegreen Vodka Spritz in cans. The 250ml cans will be available in three 5% ABV flavours – Elderflower; Raspberry; and Lime & Mint (RRP… This story continues at Bottlegreen teams with Edwards 1902 to […]
  1. International
Heineken UK is launching its first consumer marketing campaign for Sevillian lager brand Cruzcampo with the ‘Choose to Cruz’ strapline. The new initiative aims emphasise the brand’s Spanish heritage, tapping into the demand for Mediterranean styles this summer, while also speaking to the more relaxed… This story continues at Heineken UK launches new campaign for […]
  1. Partnerships & Alt Profit
Nearly 1,000 Rite Aid stores will now offer alcohol delivery via the retailer’s expanded partnership with Uber Eats. Customers of legal drinking age can get delivery from select stores in California, Idaho, Michigan, New York, Ohio, Oregon, Virginia and Washington. “Our collaboration and trusted partnership with Uber Eats underscores our commitment to meeting the evolving […]

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  1. Technology & Innovation
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Shopper & Customer
  12. Technology & Innovation
  13. Trends & External Forces
  14. Retail Operations
  15. Operations & Supply Chain
TikTok has given us “girl math” and “boy math,” and now I’d like to add “Tech Math” to the mix. Tech Math is when every technology partner tells you that they have contributed (fill in the blank) $XX million in additional sales…and yet, surprisingly, the business isn’t up nearly as much, if at all.  Despite […]
  1. Trends & External Forces
  2. Agencies & Vendors
  3. Shopper & Customer
  4. Trends & External Forces
Consumer Price Index inflation slowed to 2.3% in April, down from 3.2% in March, albeit higher than expected, according to the Office for National Statistics. It’s the lowest level since the summer of 2021, versus 3.2% in March. The news follows yesterday’s announcement from Kantar… This story continues at Industry reacts to CPI inflation dipping […]
  1. Channel: Mass
  2. Department: Consumer Durables
  3. Department: HBC
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Shopper & Customer
  8. Merchandising
  9. Operations & Supply Chain
MINNEAPOLIS—Target reported that first-quarter sales were down compared to last year, as it had projected. However, the company expects sales to turn positive in the second quarter and for the year as a whole. Comparable sales declined 3.7% in the first quarter, reflecting a comparable store sales decline of 4.8% partially offset by a comparable […]
  1. Partnerships & Alt Profit
  2. Channel: Delivery
  3. Channel: Ecommerce & Digital
  4. Channel: Home Improvement
  5. Department & Category
  6. Department: Food
  7. Department: Nonfood
  8. Corporate Strategy
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Merchandising
Petco, partnering with Van Leeuwen Ice Cream and human-grade dog food brand Ollie, will offer canine-safe ice cream for hot dogs seeking a cool treat. The non-dairy peanut butter and banana recipe is now available at Van Leeuwen scoop shops across the country, as well as at most Petco locations and online at for […]
  1. Department: Food
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Department & Category
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Trends & External Forces
  10. Associates & Employees
  11. Holiday & Events
  12. Merchandising
  13. Operations & Supply Chain
  14. Stores & Formats
BENTONVILLE, Ark. — Walmart recently opened two new Neighborhood Markets, one in Florida and one in Georgia, that offer expanded assortments and more space for pickup and delivery. The new stores, one in the Dune Lakes area of Santa Rosa Beach, Florida, and the other in the Vine City neighborhood of Atlanta, feature updated layouts […]


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