ESG and CSR

Articles on ESG (Environmental, Social Governance) and CSR (Corporate Social Responsibility)

  1. Shopper & Customer
Today’s guest post comes from Saket Patel, Consultant, Advisory Services at MMIT. Saket discusses market access and contracting strategies for medical benefit products when pharmacy benefit biosimilar therapies launch. He then describes how to automate formulary and medical policies to protect manufacturers from overpayment. Click here to learn about MMIT’s Contract Validation solution. Read on […]
  1. Trends & External Forces
WOONSOCKET, R.I. —CVS Health announced a new initiative that will address barriers to care in underserved communities across the country. The CVS Health Community Equity Alliance is being established to expand the community health worker workforce, enhance connections between health care institutions and communities and address disparities in heart health and mental health outcomes. The Alliance […]
  1. Shopper & Customer
Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […]
  1. Shopper & Customer
Starting a business can be one of the most rewarding experiences of someone’s life, and the satisfaction that comes with owning a successful business can be life-changing. It isn’t all easy, but seeing your labor bear fruit can be worth the effort. Starting a retail business, in particular, is one of the most popular small […]
  1. Shopper & Customer
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […]
  1. Department: Food
  What is freshness? How do your consumers know that the meal they buy from you is fresh other than searching the package looking for the date made or time cooked? So, we ask. What’s more relevant than livestream meal prep or cooking of dinner? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […]
  1. Media & Marketing
By definition, consumption is ritualistic and all rituals have heroes. Consumers become actors that play the role of the hero to satisfy their ego through consumption. When identifying with a brand and consuming its product, we hope it will transform us into a better, heroic person. Ultimately, marketers’ goals must be to establish a ritual […]
  1. Media & Marketing
Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […]
  1. Shopper & Customer
Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not […]
  1. Shopper & Customer
  At the intersection of what’s for dinner, where will I get dinner, more and more consumers are asking what is the fastest solution (84.6%), then what is the cheapest (51.4), and will everyone be happy with the food (49.2%) according to Foodservice Solutions® most recent grocerant scorecards.  Steven Johnson Grocerant Guru® at Tacoma, WA […]
  1. Technology & Innovation
We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast:  AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […]
  1. Technology & Innovation
Market research is an essential tool for businesses of any size or industry to understand their target audience, identify customer needs and preferences, and gather information about their competitors. In a nutshell, market research helps businesses grow and succeed. This is a primary goal for small businesses, making market research integral to small businesses making […]
  1. Technology & Innovation
When I was a freshman in college, one of my professors had us write a letter to future selves. We wouldn’t see the letter again until senior year, right around the time we graduated. He wanted us to write words of encouragement and map out what we wanted to achieve over the four years. That […]
  1. Media & Marketing
There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […]
  1. Operations & Supply Chain
2022 was a tough year for retailers and e-commerce sellers. With supply chain snarls around the globe, they’ve struggled to get the products they need. Now that those snarls are easing and products are flowing, sellers face diminishing consumer demand, which poses the threat of inventory sitting around unsold. In a survey of retail executives […]
  1. Technology & Innovation
Plus: How luxury developers are courting influencers without spending a dime. Anthropomorphic M&Ms have been one of the weirdest flashpoints of the culture wars. But indeed, that’s what’s happened, with the female (do candies actually have genders?) sweets in particular drawing ire over their choice of footwear from conservative commentators. Now, M&Ms says it is […]
  1. Media & Marketing
Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […]
  1. Channel: Restaurants
  Does your restaurant drive-thru look more like yesterday than today or tomorrow’s drive-thru? Are you confined, limited, restricted in the total number of orders you can service through the drive-thru during peak dayparts? Many legacy drive-thru’s have reach peak performance during rush hour.  According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice […]
  1. Technology & Innovation
Macroeconomic conditions like inflation, supply chain challenges, labor shortages, and rapid changes across industries have all disrupted business as we know it. How can you keep up as the global landscape constantly changes? Invest in customer support. When your team has an efficient platform — not just the mashup of tools acquired over the years […]
  1. Holiday & Events
Actor Maya Rudolph to replace M&Ms spokescandies. Source: Mars (L) Getty Images (R) Candy maker Mars said Monday it is replacing its M&Ms “spokescandies” with actress Maya Rudolph after facing right-wing criticism over its mascot makeover. Rudolph will star in the candy brand’s Super Bowl LVII commercial, Chief Marketing Officer Gabrielle Wesley told CNBC. It […]
  1. Operations & Supply Chain
Even though it might not always seem like it, things are getting better across global industry supply chains that have been impacted since the pandemic. As shipping ports are easing up, companies are proactively investing in new technologies and building contingency plans in hopes of making their supply chains more resilient and agile. As we […]
  1. Technology & Innovation
There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact […]
  1. Data & Insights
With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. […]
  1. Technology & Innovation
AltspaceVR has had a few close calls over the years, but the company that built virtual social spaces well before “metaverse” was a household word is shuttering for good this time. After announcing that it would close up shop in 2017, Microsoft intervened and the company came under the tech giant’s wing. Now, Microsoft is […]
  1. Trends & External Forces
The government has confirmed that from 2025 it intends to introduce a deposit return scheme (DRS) for drinks containers in England, Wales and Northern Ireland. The decision, which follows a consultation, comes after several years of lobbying from environmental groups. The consultation resulted in 83% support for introducing a DRS scheme, says the government, which […]

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Editor’s Choice

  1. Shopper & Customer
  2. Department: Nonfood
  3. Corporate Strategy
  4. Corporate Finance
  5. ESG
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Trends & External Forces
  11. Holiday & Events
  12. Operations & Supply Chain
In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […]
  1. Data & Insights
  2. Department: Consumer Durables
  3. ESG
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Technology & Innovation
  8. Trends & External Forces
  9. Holiday & Events
  10. Operations & Supply Chain
  11. Stores & Formats
While some trends come and go, there were a few trends that have stayed with consumers throughout the year.   As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate.    This week we look at trends to increase foot traffic and customer loyalty. […]

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