Shopper & Customer The Evolution of Medical Benefit Contracting: How Pharma Can Prepare Today’s guest post comes from Saket Patel, Consultant, Advisory Services at MMIT. Saket discusses market access and contracting strategies for medical benefit products when pharmacy benefit biosimilar therapies launch. He then describes how to automate formulary and medical policies to protect manufacturers from overpayment. Click here to learn about MMIT’s Contract Validation solution. Read on […] Drug Channels January 27, 2023January 27, 2023 2 min read Dept. PharmacyData & InsightsMarketing: SocialConsultingShoppersMeta (Facebook)ESG and CSR 0 Saving Bookmark this article Bookmarked
Trends & External Forces CVS Health launches Community Equity Alliance WOONSOCKET, R.I. —CVS Health announced a new initiative that will address barriers to care in underserved communities across the country. The CVS Health Community Equity Alliance is being established to expand the community health worker workforce, enhance connections between health care institutions and communities and address disparities in heart health and mental health outcomes. The Alliance […] MMR January 27, 2023January 27, 2023 3 min read Health & WellnessCVSAssociatesDept. HBCPartnershipsStrategyESG and CSRTechnology & InnovationOmnichannelData & InsightsDept. NonfoodExecutivesInclusivityMarketing: SocialGoogle 0 Saving Bookmark this article Bookmarked
Media & Marketing What TikTok’s shifting US presence means for social media Privacy concerns over the app’s ByteDance ownership have led to growing institutional scrutiny, raising the specter of broader implications. MarketingDive January 27, 2023January 27, 2023 < 1 min read Marketing: SocialTikTokESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer How to Get Discovered by U.K. Retailers: Understanding British Consumers Before you launch your brand in the United Kingdom, it’s important to know what’s going on in today’s U.K. retail market as it may differ from the markets your brand currently has a presence in. Whether the British market is familiar territory or completely new, here’s a deep dive into understanding the U.K.’s marketplace, retailers, […] RangeMe January 26, 2023January 26, 2023 4 min read ConsumersSustainabilityVendorsInternational - UKPackagingGovernmentTescoHealth & WellnessEconomyShoppersInclusivityDept. GroceryData & InsightsDept. BeveragePredictions and ForecastsOmnichannelMarketing: SocialDept. PetOperations & Supply ChainDept. NonfoodDept. Adult BevResults & InvestmentESG and CSRDept. HBCAldiMarketing: In StoreTargetMarketing: Loyalty & SubscriptionTechnology & InnovationAssociatesHoliday & EventsDept. FuelOwned Brands (Private Label)social commerceTrends: Food and BeverageTrends: RetailBrick and MortarInsight Providers 0 Saving Bookmark this article Bookmarked
Shopper & Customer How to Start a Retail Business Starting a business can be one of the most rewarding experiences of someone’s life, and the satisfaction that comes with owning a successful business can be life-changing. It isn’t all easy, but seeing your labor bear fruit can be worth the effort. Starting a retail business, in particular, is one of the most popular small […] RangeMe January 26, 2023January 26, 2023 8 min read ShoppersVendorsResults & InvestmentStrategyCompetitionTargetStore LocationDept. HBCMarketing: BrandOperations & Supply ChainDept. ApparelAssociatesTechnology & InnovationConsumersCustomer ExperienceLegal & CriminalDept. NonfoodDept. FreshPredictions and ForecastsExecutivesESG and CSRMarketing: SocialDept. Toys & GamesStart UpsPartnershipsData & InsightsBrick and MortarGovernment 0 Saving Bookmark this article Bookmarked
Shopper & Customer Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023 In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […] Kelly Pedersen January 26, 2023January 26, 2023 3 min read ConsumersHoliday & EventsESG and CSRMarketing: Loyalty & SubscriptionReturnsConsultingHealth & WellnessData & InsightsMarketing: SocialTrends: FinanceBNPLDeliveryDept. NonfoodMarketing: In StoreOperations & Supply ChainStrategySustainabilityAI / ML 0 Saving Bookmark this article Bookmarked
Data & Insights 7 benefits of combining social and survey data Big news, people: GWI has partnered with Audiense, the leading audience intelligence solution. “So what?” we hear you ask. Well, insights drawn from different sources – in this case GWI’s survey data and Audiense’s social data – paint a more detailed and reliable picture of what audiences think, feel and do. Or to put it […] GWI (Global Web Index) January 26, 2023January 26, 2023 4 min read Data & InsightsESG and CSRThick DataMarketing: SocialPartnershipsTechnology & InnovationConsumersDept. BeverageMarketing: In StoreShoppersTargetGovernmentHealth & WellnessUnileverOperations & Supply ChainPredictions and ForecastsStrategyTwitterMarketing: BroadcastAgencies 0 Saving Bookmark this article Bookmarked
Corporate Strategy The Athlete’s Foot builds out its marketing team The company promoted two executives and added two new positions including a social media coordinator and a marketing coordinator. RetailDive January 26, 2023January 26, 2023 < 1 min read Marketing: SocialExecutivesESG and CSRAssociates 0 Saving Bookmark this article Bookmarked
Department: Food The Fresh Market Lowers Customer Acquisition Cost with Technology What is freshness? How do your consumers know that the meal they buy from you is fresh other than searching the package looking for the date made or time cooked? So, we ask. What’s more relevant than livestream meal prep or cooking of dinner? Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, […] Grocerant Guru January 26, 2023January 26, 2023 3 min read Dept. FreshThe Fresh MarketDept. GroceryShoppersMarketing: SocialConsumersData & InsightsAcquisitionMarketing: Retail MediaTechnology & InnovationHoliday & EventsTwitterMeta (Facebook)StrategyPredictions and ForecastsOperations & Supply ChainMerchandisingDept. PerimeterExecutivesMarketing: In StoreESG and CSR 0 Saving Bookmark this article Bookmarked
Media & Marketing How To Position Your Brand As A Ritual By definition, consumption is ritualistic and all rituals have heroes. Consumers become actors that play the role of the hero to satisfy their ego through consumption. When identifying with a brand and consuming its product, we hope it will transform us into a better, heroic person. Ultimately, marketers’ goals must be to establish a ritual […] Branding Strategy January 25, 2023January 25, 2023 3 min read StrategyMarketing: BrandConsumersRestaurantsDept. BeverageTechnology & InnovationMondelezMarketing: In StoreESG and CSRDept. Nonfood 0 Saving Bookmark this article Bookmarked
Media & Marketing A how-to guide on collaborating with influencers Wells Fargo’s Nicole Dye-Anderson shares the best ways to work with influencers. When you’re looking to get your message out to the world, it’s often smart to enlist the support of an influencer who speaks to your audience. But staying on top of all the latest trends and figuring out the perfect influencers to help […] PR Daily January 25, 2023January 25, 2023 3 min read Marketing: SocialConsumersESG and CSRStrategyTargetPredictions and ForecastsTechnology & InnovationMeta (Facebook)Operations & Supply ChainPartnershipsDept. FreshTikTok 0 Saving Bookmark this article Bookmarked
Shopper & Customer To Experience the Future of Retail, You’ll Want to Go to the Store Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In Q3 2022, ecommerce accounted for less than 15% of all retail sales. That means brick-and-mortar is still going strong, and not […] Retail TouchPoints January 25, 2023January 25, 2023 4 min read ShoppersConsumersMarketing: In StoreSustainabilityMarketing: Loyalty & SubscriptionBrick and MortarStore LocationDept. HBCMarketing: UGCDept. NonfoodThick DataESG and CSRDeliveryTrends: RetailPredictions and ForecastsTechnology & InnovationMarketing: SocialDept. ApparelRestaurantsStrategyFlagship StoresDept. AppliancesHealth & WellnessHoliday & EventsMarketing: Direct & PersonalizationMeta (Facebook)ShopifyStore FormatDept. Sporting goodsAssociates 0 Saving Bookmark this article Bookmarked 5
Shopper & Customer Consumers Blurring Shopping Lines Between Channels At the intersection of what’s for dinner, where will I get dinner, more and more consumers are asking what is the fastest solution (84.6%), then what is the cheapest (51.4), and will everyone be happy with the food (49.2%) according to Foodservice Solutions® most recent grocerant scorecards. Steven Johnson Grocerant Guru® at Tacoma, WA […] Grocerant Guru January 25, 2023January 25, 2023 3 min read ConsumersData & InsightsDept. GroceryMarketing: SocialAlimentation Couche-TardInternational - UKBrick and Mortar7-Eleven & SpeedwayCircle KTwitterMeta (Facebook)Whole FoodsAlbertsons / SafewayTrader JoesSoutheastern GrocersTechnology & InnovationStrategyAldiRestaurantsPublixMarketing: UGCKrogerDept. FreshESG and CSR 0 Saving Bookmark this article Bookmarked
Technology & Innovation 2023 PR Predictions We don’t exactly have a crystal ball to look into the future of PR, but we can make educated guesses based on our experiences and analysis. Here is our 2023 PR trends forecast: AFFILIATE MARKETING The gift guide climate really evolved this year with affiliate links and/or major online retailer availability becoming a requirement for […] Retail Bound January 25, 2023January 25, 2023 6 min read MetaverseMarketing: SocialPredictions and ForecastsTrends: TechEconomyAssociatesConsumersDept. ApparelTech: AR and VRCryptoNFTESG and CSRInternationalPartnershipsTargetShoppersPodcastsGoogleInclusivityTikTokMarketing: In StoreMarketing: UGCMeta (Facebook)Acquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation Market Research for Small Businesses Market research is an essential tool for businesses of any size or industry to understand their target audience, identify customer needs and preferences, and gather information about their competitors. In a nutshell, market research helps businesses grow and succeed. This is a primary goal for small businesses, making market research integral to small businesses making […] GeoPoll January 25, 2023January 25, 2023 3 min read Technology & InnovationData & InsightsShoppersThick DataTargetMarketing: UGCGovernmentCompetitionESG and CSRDept. NonfoodConsumersPredictions and ForecastsResults & InvestmentStore LocationStrategySustainabilityMarketing: SocialAssociates 0 Saving Bookmark this article Bookmarked
Technology & Innovation What Career Advice Would You Give Your Younger Self? When I was a freshman in college, one of my professors had us write a letter to future selves. We wouldn’t see the letter again until senior year, right around the time we graduated. He wanted us to write words of encouragement and map out what we wanted to achieve over the four years. That […] Salesforce January 24, 2023January 24, 2023 6 min read Technology & InnovationMarketing: SocialPredictions and ForecastsInternationalCryptoOperations & Supply ChainStrategyHealth & WellnessGoogleESG and CSRData & InsightsPartnershipsConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing 4 Digital Marketing Resolutions That Retailers Should Keep in Mind in 2023 There’s much to be said for looking forward into the coming year, as opposed to looking back. After all, every new year comes with its own set of hopes, expectations and even promises. With that in mind, here are four New Year’s-inspired resolutions which every digital marketer should take to heart to make the most […] Andrew Sandoval January 24, 2023January 24, 2023 3 min read Data & InsightsMarketing: Retail MediaMarketing: In StoreMarketing: Direct & PersonalizationConsumersReturnsGooglePartnershipsMeta (Facebook)AmazonShoppersTechnology & InnovationAI / MLMarketing: SocialRoundelTikTokTech: AIStrategysocial commerceESG and CSRPredictions and ForecastsWalmartBOPISHoliday & EventsCOVID19Dept. NonfoodMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain How Sellers Can Avoid the Holiday Hangover: 4 Steps to Minimize Excess Inventory 2022 was a tough year for retailers and e-commerce sellers. With supply chain snarls around the globe, they’ve struggled to get the products they need. Now that those snarls are easing and products are flowing, sellers face diminishing consumer demand, which poses the threat of inventory sitting around unsold. In a survey of retail executives […] Min Yang January 24, 2023January 24, 2023 3 min read Operations & Supply ChainShoppersHoliday & EventsESG and CSRMarketing: Loyalty & SubscriptionMarketing: SocialConsultingResults & InvestmentThick DataTechnology & InnovationStrategyPartnershipsDeliveryEconomyExecutivesDept. ApparelConsumersAcquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation Culture wars claim M&Ms, new AI problems for CNET and more Plus: How luxury developers are courting influencers without spending a dime. Anthropomorphic M&Ms have been one of the weirdest flashpoints of the culture wars. But indeed, that’s what’s happened, with the female (do candies actually have genders?) sweets in particular drawing ire over their choice of footwear from conservative commentators. Now, M&Ms says it is […] PR Daily January 24, 2023January 25, 2023 4 min read Technology & InnovationMarketing: SocialESG and CSRData & InsightsTwitterHoliday & EventsStrategyInclusivityThick DataHealth & WellnessDept. Natural / OrganicDept. BeverageTikTokExecutivesMarketing: In StoreDept. ApparelMeta (Facebook)Pricing & PromotionsPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Shopper & Customer What is ESG: Definition, examples, benefits Driven by consumer and investor demand, ESG has become a priority for businesses today. Learn what it means, and see examples of real-world benefits. Future of Commerce January 24, 2023January 24, 2023 < 1 min read ESG and CSRConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing How the Explosive Growth of Shoppable Ads will Impact Pricing and Spending Social shopping is becoming more and more popular given the surge in social media usage and the ease of completing a transaction without ever leaving the app. It’s no surprise that social commerce sales are expected to reach $45.74 billion in 2022. With this growth, shoppable ads have been gaining traction over the last several […] Retail TouchPoints January 24, 2023January 25, 2023 4 min read ConsumersESG and CSRMarketing: SocialData & InsightsMarketing: Retail MediaMeta (Facebook)ShoppersTwitterDept. GroceryPartnershipsInternational - North AmericaOperations & Supply ChainAcquisitionSustainabilityEconomysocial commercePredictions and ForecastsTikTokAgenciesStore LocationTargetAmazonCOVID19Holiday & EventsMarketing: BroadcastMarketing: Digital MediaMarketing: In StoreMarketing: Loyalty & SubscriptionMarketing: PrintMarketing: ShopperInsight Providers 0 Saving Bookmark this article Bookmarked
Channel: Restaurants QSR’s Need More than Yesterday’s Drive-Thru to Drive Incremental Sales Does your restaurant drive-thru look more like yesterday than today or tomorrow’s drive-thru? Are you confined, limited, restricted in the total number of orders you can service through the drive-thru during peak dayparts? Many legacy drive-thru’s have reach peak performance during rush hour. According to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice […] Grocerant Guru January 24, 2023January 24, 2023 4 min read RestaurantsData & InsightsMarketing: SocialDept. GroceryWaWaStore LocationTechnology & InnovationTwitterOperations & Supply ChainBOPISMeta (Facebook)ConsultingESG and CSRInternational - North AmericaLegal & CriminalStrategyBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation 3 Service Investments To Help You Weather an Uncertain Economy Macroeconomic conditions like inflation, supply chain challenges, labor shortages, and rapid changes across industries have all disrupted business as we know it. How can you keep up as the global landscape constantly changes? Invest in customer support. When your team has an efficient platform — not just the mashup of tools acquired over the years […] Salesforce January 23, 2023January 23, 2023 7 min read Technology & InnovationShoppersEconomyESG and CSRDept. NonfoodWeatherMarketing: SocialAssociatesResults & InvestmentExecutivesPredictions and ForecastsData & InsightsCustomer ExperienceMeta (Facebook)TwitterMarketing: Direct & PersonalizationOmnichannelSustainabilityStrategyOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Holiday & Events M&M’s pulls ‘spokescandies’ amid right-wing outrage, before Super Bowl ad starring Maya Rudolph Actor Maya Rudolph to replace M&Ms spokescandies. Source: Mars (L) Getty Images (R) Candy maker Mars said Monday it is replacing its M&Ms “spokescandies” with actress Maya Rudolph after facing right-wing criticism over its mascot makeover. Rudolph will star in the candy brand’s Super Bowl LVII commercial, Chief Marketing Officer Gabrielle Wesley told CNBC. It […] CNBC January 23, 2023January 23, 2023 2 min read Holiday & EventsInclusivityDept. ApparelMarketing: SocialTwitterMarketing: BrandExecutivesESG and CSRDept. Grocery 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain How End-to-End Warehouse Solutions Can Help Navigate 7 Disruptive Supply Chain Trends in 2023 Even though it might not always seem like it, things are getting better across global industry supply chains that have been impacted since the pandemic. As shipping ports are easing up, companies are proactively investing in new technologies and building contingency plans in hopes of making their supply chains more resilient and agile. As we […] Leigh Chesley January 23, 2023January 23, 2023 4 min read Operations & Supply ChainAssociatesData & InsightsConsumersSustainabilityEconomyTech: RoboticsPredictions and ForecastsCOVID19ESG and CSRMarketing: In StoreStrategyOmnichannelExecutivesTechnology & InnovationDeliveryConsultingShoppersDept. ApparelResults & InvestmentInsight ProvidersPartnershipsDept. Nonfood 0 Saving Bookmark this article Bookmarked
Technology & Innovation Embracing the Metaverse: A Bold Way to Improve Customer Retail Experiences There’s been quite a bit of hype about the metaverse — it’s the next big thing, it will transform how companies engage with customers and it will alter the way we do business. The metaverse simply integrates the physical and digital worlds, enhancing both through virtual worlds or simple contextual overlays. While companies currently interact […] Retail TouchPoints January 23, 2023January 23, 2023 3 min read MetaverseShoppersTrends: TechPredictions and ForecastsTech: AR and VRMarketing: SocialMarketing: Direct & PersonalizationESG and CSRTechnology & InnovationPricing & PromotionsMarketing: OOHMarketing: Loyalty & SubscriptionDept. ApparelData & Insights 0 Saving Bookmark this article Bookmarked
Data & Insights 7 Tips for Using Videos to Increase E-commerce Sales With new e-commerce stores springing up around the internet every other day, the competition is getting more fierce than ever. The challenge is to not only attract customers but be able to make them repeat purchases from the store. With this in mind, all the e-commerce companies are utilizing every possible way to gain shoppers. […] Latest Shipment January 23, 2023January 23, 2023 5 min read Data & InsightsDeliveryShoppersMarketing: SocialBrick and MortarESG and CSRStreamingTechnology & InnovationConsumersDept. Toys & GamesCompetitionMarketing: In StoreStore LocationMarketing: Digital MediaMarketing: Direct & PersonalizationPredictions and ForecastsExecutivesTrends: Tech 0 Saving Bookmark this article Bookmarked
Shopper & Customer Inside Gen Z’s rising ESG standards Younger consumers are coming of age alongside the tangible impacts of climate change. Food Business News January 22, 2023January 22, 2023 < 1 min read ConsumersESG and CSR 0 Saving Bookmark this article Bookmarked
Technology & Innovation Microsoft is sunsetting social VR pioneer AltspaceVR AltspaceVR has had a few close calls over the years, but the company that built virtual social spaces well before “metaverse” was a household word is shuttering for good this time. After announcing that it would close up shop in 2017, Microsoft intervened and the company came under the tech giant’s wing. Now, Microsoft is […] TechCrunch January 22, 2023January 23, 2023 3 min read Tech: AR and VRTechnology & InnovationESG and CSRMetaverseMeta (Facebook)Trends: TechAssociatesDept. NonfoodExecutivesMarketing: SocialConsumersPredictions and ForecastsResults & InvestmentEconomyPartnershipsData & InsightsCOVID19 0 Saving Bookmark this article Bookmarked
Trends & External Forces UK government confirms plans for drinks containers deposit scheme The government has confirmed that from 2025 it intends to introduce a deposit return scheme (DRS) for drinks containers in England, Wales and Northern Ireland. The decision, which follows a consultation, comes after several years of lobbying from environmental groups. The consultation resulted in 83% support for introducing a DRS scheme, says the government, which […] Talking Retail January 22, 2023January 22, 2023 < 1 min read GovernmentInternational - UKSustainabilityPredictions and ForecastsESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer Department: Nonfood Corporate Strategy Corporate Finance ESG Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Trends & External Forces Holiday & Events Operations & Supply Chain Millennials Dominated Holiday Shopping Spend — Here’s What it Means for 2023 In a year when holiday spending on gifts, travel and entertainment was down 1 percent from the year prior, one age group bucked that trend in a huge way. Millennials, perhaps aided by increased incomes due to “The Great Reshuffle,” told us it would spend a whopping 11 percent more than it did in 2021, […] Written by Kelly Pedersen January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Data & Insights Department: Consumer Durables ESG Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Holiday & Events Operations & Supply Chain Stores & Formats Retail Traffic Trends #112: Consumer Habits 2023 While some trends come and go, there were a few trends that have stayed with consumers throughout the year. As online shopping continues to be a popular choice for consumers, physical stores can offer shoppers perks that e-commerce can’t replicate. This week we look at trends to increase foot traffic and customer loyalty. […] Written by Doorcounts January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Channel: Grocery - Natural Channel: Grocery - Natural Data & Insights Technology & Innovation Stores & Formats Just Walk Out gives Whole Foods stores an edge, data shows The two stores in the chain outfitted with Amazon’s checkout-free technology did better in some ways than nearby locations without the automated system during the second half of 2022, Placer.ai found. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Channel: Grocery Department: Food Shopper & Customer Trends & External Forces ShopRite adds online filters to help shoppers choose products and recipes The improvements are intended to help shoppers find products and recipes that meet specific criteria, such as dairy-free, vegan, vegetarian and gluten-free. Written by Grocery Dive January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Department: Nonfood Data & Insights Technology & Innovation 7 online grocery trends for retailers to watch Online grocery shopping is here to stay. Top online grocery trends include AI tools, drone delivery, data security, and ready-made meals. Written by Future of Commerce January 26, 2023January 26, 2023 Saving Bookmark this article Bookmarked