Packaging

  1. Technology & Innovation
Take a quick dive into the happenings and surprises from this year’s biggest restaurant event! By Brittany Maroney, Director of Marketing Communications, PAR Punchh The National Restaurant Association Show was back, and in a big way! The halls of McCormick Place Convention Center in Chicago were packed with tens of thousands of eager food-loving fans, […]
  1. Trends & External Forces
Snacks brand Eat Real has refreshed its packaging in order to underline its appeal to those looking for a healthier alternative to higher-fat products. Under the strapline “Relishing the Alternative”, the brand is emphasising the trend towards healthier plant-based snacks. Launching this month, the updated packs will extend across its full lentil, quinoa, hummus and […]
  1. Agencies & Vendors
Empty shelves and $10 bottles of hand sanitizer….ah, those were NOT the days. But working from home, learning to cook for ourselves, and becoming increasingly more aware of how dirty the world can be has created a need for more household cleaning products. COVID-19 turned cleaning brands into lifestyle brands and built disinfecting habits consumers […]
  1. Shopper & Customer
Retail is getting more competitive by the day. And while the retail landscape has become increasingly saturated over the last few decades, the 2020 e-commerce boom brought more options to the digital market than ever before. As a result, retailers and brands must strategize new ways to save time, boost profits, and grow—all while meeting […]
  1. Merchandising
The 170-year-old Lancashire pie-maker, Holland’s Pies, is to make its products available in sustainable, price-marked packs (PMPs). From the middle of June, the new packs will be offered in Potato & Meat, steak & kidney, Cheese & Onion and the company’s latest filling, Peppered Steak, which the pie-maker launched last September. The range can be […]
  1. Department & Category
You already own a profitable retail store, so is there a point in adding liquor to your shelves? The answer to that question depends on the size of your storefront, funding, and several other factors. To help you make a decision, weigh the following pros, cons, and key considerations. What You Should Consider Before Stocking […]
  1. Partnerships & Alt Profit
A 45-year-old family-owned luxury business might not be the kind of company one expects to be at the cutting edge of digital commerce, but thanks to President Ken Natori, the company’s second-generation leader, Natori is just that. The designer fashion brand launched its own ecommerce operation in 2008, at a time when many other high-end […]
  1. Shopper & Customer
Digital technologies have spurred the rise of resellers — individuals and organizations that look for opportunities and use bots to purchase goods instantly and at scale. Resellers may purchase discontinued or discounted merchandise, but often target the hottest items that consumers are waiting to purchase. And they’re dominating the fashion, technology, events and travel industries, […]
  1. Trends & External Forces
Axios reports that “the Food and Drug Administration is testing designs of a label that food manufacturers could voluntarily put on the front of packages indicating that a product is ‘healthy’ … The effort is controversial, in part because the meaning of ‘healthy’ continues to evolve. The FDA itself is in the process of updating […]
  1. Operations & Supply Chain
Taking its Nordstrom Local pop-up concept to swanky environs this year, the luxury retailer will open an 850-square-foot location in Southampton, N.Y. from May 27 through Sept. 7. Nordstrom customers will have access to an array of services at this location as visitors descend upon the town that is known as a summer haven. Blending […]
  1. Operations & Supply Chain
Side hustles and e-commerce have sparked a surge in drop-shipping. One report even predicts the market size value to grow to $476.1 billion by 2026. However, while drop-shipping continues to make its way into the mainstream, most people still have no idea what it is or how to get started. So, What is Drop-Shipping? In […]
  1. Channel: Delivery
We recently shared information about product images on Instacart, best practices for submitting product images, and how to know if your product images were approved. If you haven’t read these articles, it may be helpful for you to review them before digging into this one. If you have but you’re still running into trouble, this […]
  1. Department & Category
In volumes one, two, and three of our sustainability series, we examined how consumer behavior is driving the demand for more environmental awareness among eCommerce, how companies are responding throughout their supply chains, and how major retailers are helping online shoppers go green. Our fourth and final volume asks if going green pays off. While […]
  1. Partnerships & Alt Profit
Robinsons is to be the official soft drinks partner of cricket competition The Hundred for the 2022 season. The three-year agreement will see The Hundred feature on Robinsons’ packaging and branding across eight cricket grounds during the competition. From June, Robinsons will run a “win tickets” promotion to reward consumers, backed by an in-store and […]
  1. Shopper & Customer
There are myriad ways you can connect with consumers. One of the most important ways is developing a brand voice that shows the consumer packaged goods (CPG) world who you are and provides that first impression and connection with potential consumers. Now, you may be thinking, “I have a brand. But does it have a […]
  1. Department: Food
The producer of fresh bakery products for Cadbury has created new packaging for the range. The new pack designs by Baker & Baker include the updated Cadbury logo, which now feature across the chocolate brand’s portfolio. Baker & Baker manufactures a range of fresh bakery products, including mini-bites, cookies and doughnuts, as part of its […]
  1. Data & Insights
When it comes to commerce innovation, physical retail often feels like it gets the short end of the development stick against newer, faster-growing, more quantifiable (and still far from perfect) digital channels. But physical retail is far from disappearing altogether, and today a company that’s built a solution very specifically targeted at improving data around […]
  1. Merchandising
Goods and products manufactured in Africa are often perceived to be of inferior quality compared to those from other countries. According to Birame Sock, founder and CEO of African B2B marketplace Kwely, that negative perception is mainly caused by poor packaging, and over the years, it has hindered exports and negatively impacted the bottom lines […]
  1. Corporate Purpose
NEWARK, N.J. — As part of its ongoing mission to increase LGBTQ+ visibility and celebrate those within the community, Skittles, part of Mars Inc., is teaming up with GLAAD for the third year in a row to provide Pride packs. The Skittles Pride packs, which have been all-gray to represent the brand’s cemented efforts of […]
  1. CPG: Beverage
Dive Brief: Doritos partnered with Netflix on a virtual concert event promoting the fourth season of “Stranger Things,” per details shared in an email with Marketing Dive. “Live From The Upside Down” ties back to the science fiction show’s setting of Hawkins, Indiana, which was supposed to host a gathering called Doritos Music Fest ’86 […]
  1. Merchandising
Accolade Wines, which produces the Banrock Station brand, has launched a range of wines in recycled glass bottles. The environmental approach of the new range, which will be called Wise Wolf, also includes labels made from recycled paper, closures made from recycled plastic and even outers made from recycled pulp paper. The company says all […]
  1. Channel: Mass
Are you a small product brand who’s trying to figure out how to sell to Target? If so, you’re not alone. Target is a huge retailer, which is why thousands of brands attempt to get their products in the company’s stores every year. In the end, only a handful of vendors will cross the finish line and be placed on Target’s shelves. Why do some brands make the cut while others are, well, cut? To answer this question, you need to understand the thinking of retail executives. Here’s what you need to know.
  1. CPG: Food
Cathedral City cheese has created new packaging and designs in its first major change of branding in six years. The new look features a modern, re-designed city scene with the cathedral centre-stage, while the familiar burgundy colouring is retained. The pack also features a signature from the brand’s master cheese grader, highlighting the quality checks […]
  1. Channel: Ecommerce & Digital
“That’s what we set out to do, is answer this question about Amazon maturity. And how we came to that was in thinking about ‘what do our most successful clients do differently?’ What we found was that these brands who are successful on Amazon that we work with just seem to behave differently. They approach […]
  1. Department & Category
  Grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food continues to drive top-line growth and bottom-line profits in every sector of retail foodservice today. Consumers have elevated fresh food for takeout, takeaway, and ToGo as a better option.   According to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® “packaging’ is fast becoming […]

Trending Topics

Editor’s Choice

  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats
GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising
WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]

Trending