Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Data & Insights
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. This comparison, however, has its limits. While customers come to browse the physical shelf, your digital shelf goes […]
  1. Data & Insights
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
  1. Data & Insights
SAN FRANCISCO, CA — CodingNomads LLC, an online education and training company for software engineering, data science, and artificial intelligence (AI), announced today the release of its new, custom-built online learning platform at codingnomads.com. The new platform opens more than 1,500 pages of written curriculum across 15+ technical courses for free, and learners can subscribe […]
  1. Channel: Ecommerce & Digital
“A big trap that a lot of brands fall into is, they may have some growth goals … but they’re overly focused on bottom-of-funnel metrics like ROAS [return on investment]. And that is just going to kill any innovation that you might have.” — Kiri Masters, Head of Retail Marketplace Strategy, Acadia Measuring Amazon Deliver Service […]
  1. Technology & Innovation
Today at Big Technology, we’re debuting a new Big Tech Insider columnist, adding to our series where experts with unique insights about the tech giants— and experience within them — tell the story behind the headlines. David Kiferbaum held various roles within Google from 2015 – 2023. And today, he writes of its open culture’s […]
  1. Shopper & Customer
From brand and product options to the methods to purchase, consumers have more choices than ever in how their shopping experience comes to life. The most recent shift in consumer mindset and shopping preferences happened as a result of the COVID-19 pandemic. Because so many retailers were forced to shift to online-only during this time, […]
  1. Data & Insights
“If you have top organic placement, having always-on paid is probably not the best use of dollars. But what happens if you don’t is, you’ll see your organic ranks start to come down … a slow in and out strategy is actually how you can keep your balloon up in the air.” — Aisha Khan, […]
  1. Channel: Restaurants
  Time and time again we all stumble.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that good companies are simply better at recovering from those stumbles.  Let’s take a look at Darden Restaurants, the parent company of Olive Garden and other popular restaurant chains, has faced its share of challenges and […]
  1. Data & Insights
The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. […]
  1. Data & Insights
For some time now, many retailers have been exploring the use of artificial intelligence to enhance various aspects of their business, from inventory placement to merchandising assortments. However, the conversation gained renewed momentum in 2023 with the emergence of ChatGPT and generative AI. This increased interest in the potential of AI to transform retail operations […]
  1. Technology & Innovation
“Retailers need to use AI more,” said Harmony Murphy, Retail Head of Advertising at Google UK&I, in an exclusive chat with RTIH after her opening Smart Retail Tech Expo keynote speech today at London ExCel, which discussed the transformative potential of artificial intelligence in the retail industry.  “Generative AI has democratised access and made the […]
  1. Technology & Innovation
The Akamai 2023 State of the Internet report revealed that retail continues to be the most targeted industry for cyberattacks, accounting for over 14 billion observed incursions. Risks from cyber threats including fraud, account takeovers, malware, ransomware, compromised business emails and data breaches all begin with an initial breach. Any device connected to a retailer’s […]
  1. Technology & Innovation
It’s no surprise that AI is reshaping the way businesses operate even at this very second. But does that mean for you to also hop on the bandwagon and implement it just because your competitors are? Well, the answer could be a yes or a no, depending on the type of business operation you seek […]
  1. Media & Marketing
Audiences stream a record 40.8 billion viewing minutes on Jan. 13, 2024 Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4% above its level last year—a reporting period that was […]
  1. Channel: Mass
Target has introduced a new low-price owned brand called Dealworthy — featuring more than 400 products ranging in price from less than $1 to $10 — and revamped its 15-year-old everyday essentials brand Up&Up with new branding, product reformulations and additions to the assortment. Target’s owned brands are one of the most successful pieces of its […]
  1. Channel: Restaurants
  Eating out can be a convenient and enjoyable way to spend time with your family, but it can also be expensive. On the other hand, cooking at home can be cheaper, but it can also be time-consuming and stressful. Is there a way to balance both options and save money while still enjoying quality […]
  1. Shopper & Customer
As we are 45 days in 2024, the echoes of pandemic-driven shifts and emerging economic realities continue to shape consumer behavior. While some consumer trends may fade, others are poised to solidify and transform the way people shop, interact with brands, and prioritize their well-being.  Value-driven purchasing The economic environment will remain a key driver of consumer trends. Affordability […]
  1. Shopper & Customer
MNB reader Doug Galli has a reaction to my argument that while Amazon may try to steer shoppers to products with higher margins, so do many retailers: Kevin, you are correct on this point of how retailers “merchandise” and market their respective stores. You work to steer customers toward higher margin products, which might not […]
  1. Channel: Home Improvement
As a hardware and improvement product manufacturer, getting your products into major retailers like Home Depot and Lowes can be a huge opportunity for growth. With their extensive customer base and nationwide presence, these big box stores are the ideal platform to showcase your products. But how exactly do you get your foot in the […]
  1. Data & Insights
It’s hard to remember, but before the roads were filled with Amazon trucks delivering our packages in two days or less, we used to drive to the store to shop for what we needed. Brick-and-mortar stores teamed up with brands to determine the optimal placement and positioning of products to entice consumers and their wallets. […]
  1. Data & Insights
Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. You can either do this or do not do this. How about something different for a bit? How about sitting and just looking at memes that […]
  1. Channel: Restaurants
  Popeyes Chicken, the classic fast-food chain that has been serving spicy, New Orleans style chicken since 1972, has recently experienced a surge of popularity among younger generations. Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that customer focused relevant messaging including a Super Bowl ad will drive continued engagement.    So, […]
  1. Data & Insights
Kroger will be the first company to test out Intelligence Node’s new digital shelf optimization solution as it seeks to enhance its online marketplace. The digital marketplace solution from Intelligence Node — which is powered by generative AI and real-time data capture — generates comprehensive product listings and ratings for customers while also providing custom, […]
  1. Data & Insights
The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses […]
  1. Technology & Innovation
Retail, like all other industries, has had to respond swiftly to societal developments and changing attitudes of the US public. With the explosion of AI, a new door has opened for retail marketing and advertising, which will break through boundaries and expand the limits of consumers’ imagination. This article discusses key trends driven by technological […]
  1. Department: HBC
DEERFIELD, Ill. – As a trusted, convenient local health care destination that millions of Americans rely on every day, Walgreens is expanding its long-standing relationships with colleges of pharmacy through the formation of the Walgreens Deans Advisory Council to enhance the pharmacy profession and better support pharmacists as they provide valuable care to their local […]
  1. Stores & Formats
The New York Times has a piece about Tony Spring, most recently the CEO of Bloomingdale’s and the incoming CEO of its sister company, Macy’s, and all the challenges he faces.  While Spring was successful at Bloomingdale’s, “bringing in hundreds of brands and emphasizing more appealing displays of merchandise and a creative marketing strategy,” the […]
Note: Requires ChatGPT Plus
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  1. Media & Marketing
  2. Channel: Restaurants
  3. Department & Category
  4. Department: Consumer Durables
  5. Department: Food
  6. Department: Nonfood
  7. ESG
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Merchandising
  Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […]
  1. Channel: Mass
  2. Corporate Finance
  3. Media & Marketing
  4. Agencies & Vendors
  5. Data & Insights
  6. Trends & External Forces
Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […]
  1. Trends & External Forces
  2. CPG: Food
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
  7. Department: Beverage
  8. Department: Food
  9. Department: HBC
  10. Acquisitions, Divestitures & Mergers
  11. Corporate Strategy
  12. Corporate Finance
  13. ESG
  14. Partnerships & Alt Profit
  15. Media & Marketing
  16. Data & Insights
  17. Shopper & Customer
  18. Technology & Innovation
  19. Trends & External Forces
  20. Retail Operations
  21. Associates & Employees
  22. Operations & Supply Chain
  23. Owned Brands (Private Label)
  24. Stores & Formats
Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth.

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