Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Shopper & Customer

Marketing mix : Define your marketing strategy around the 4Ps

Created in 1960 by Jerome McCarthy, the marketing mix gives concrete form to the marketing actions that can play a major role in satisfying the target audience in a given market. Indeed, your marketing and sales strategy must be based on clear objectives and positioning to enable you to envisage concrete actions to become a […]
7 min read
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  1. Technology & Innovation

As Retailers Brace for a Potential Recession, CX Investments Are More Important Than Ever

2023 will continue to come with challenges for the retail industry. One that remains front and center  is recruiting and retaining customer facing employees. While 223,000 jobs were added in the U.S. in December, the retail industry continues to struggle. In our most recent research report, The Future of Retail Customer Service, the #1 barrier […]
5 min read
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  1. Media & Marketing

Post-purchase delivery communication is critical for avoiding negative reviews

Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a “where is my order” (WISMO) query, highlighting the critical role of real-time post-purchase delivery information and customer communication in avoiding potentially damaging negative online reviews. Original research of 1,000 UK consumers in the Last […]
< 1 min read
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  1. Data & Insights

It’s Not All Bad News: Data Shows There’s a Collaborative Future for 340B

Today’s guest post comes from Rhiannon Naslund, Chief Marketing Officer at Kalderos. Rhiannon discusses the growing collaboration between manufacturers and covered entities regarding 340B discount claims. She goes on to describe the Kalderos Discount Hub solution that reviews claims that have a high likelihood of being a duplicate discount. To stay up-to-date with the latest […]
2 min read
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  1. Associates & Employees

NewsPro reaches landmark membership figure

NewsPro Retail Group, the Fed’s newspaper and magazine category service has reached an important milestone with the recruitment of its 1,500th member. The group said the free member benefit equips news retailers with all the professional skills and knowledge they require to manage the challenging newspaper and magazine categories. Ongoing support includes range reviews, improved […]
< 1 min read
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  1. Retailer Media

The Value of Retail Media Networks

What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […]
4 min read
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  1. Technology & Innovation

Sook, HyperFinity, Vestico named as Retail Technology Show 2023 Start-Up Safari Stars

In collaboration with Baringa, Retail Technology Show 2023 has announced its 2023 Start-Up Safari Stars, a selection of firms whose “groundbreaking and disruptive solutions are set to transform the retail industry”. Retail Technology Show 2023 will take place on 26th and 27th April at London’s Olympia. Visitors to the show will be able to check […]
2 min read
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  1. Media & Marketing

Beyond Sign-Ups: How Loyalty Amplifiers Help You Increase Sales and Point Burn

Interested in maximizing the impact of your company’s loyalty program? You’re not alone. Loyalty programs drive improvements in revenue, customer retention and other factors that are vital to your brand’s success. In the first installment of our three-part series, we focused on the initial stages of loyalty programs: acquisition and education/onboarding. But what happens after […]
3 min read
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  1. Shopper & Customer

Don’t Ignore Email and SMS: Consumers Surely Haven’t

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […]
3 min read
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  1. Shopper & Customer

What Shopper Research Tells Us About Consumers’ Desired Retail Experiences DSI

“A mindset shift needs to desperately happen in terms of looking at the buyer journey as one journey.” — Anne Stephenson, Partner, Explorer Research In the last few years, consumers have kept brands on their toes. Their behavior is constantly changing, and the shopper journey is now characterized by continuous zigging and zagging rather than […]
10 min read
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  1. Shopper & Customer

Growing Business After an Economic Boom

The pandemic years were boom times for numerous sectors of the economy, including home and bedding, furniture, and home workout brands. In a short period of time, Americans spent $118 billion spiffing up their homes (some categories of home goods, such dishwashers, spiked 4000 percent). Home sales also spiked as people sought more space. But […]
4 min read
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  1. Data & Insights

How To Sell Online: The Secret To E-commerce Video Marketing

In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. This is primarily due to its ability to reach a larger group of target audiences and attract them.  According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. […]
5 min read
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  1. Shopper & Customer

How To Streamline Your Payment Processes

Running a business involves juggling an array of tasks. For many, payment management can be challenging to tackle. However, starting on the right track regarding the payment aspect is crucial to ensure a seamless flow of operations. In the past years, payment processing can be considered complex since various elements such as customer data, invoices, […]
4 min read
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  1. Data & Insights

Easy tips for finding the right commercial remodelling service

Are you thinking of remodelling your commercial space, but are not sure where to begin? Making the decision and finding the right commercial remodelling service for your project can seem daunting. Well, don’t worry because this article is here to help. We’ll provide some simple tips and tricks on how to evaluate potential services and […]
3 min read
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  1. Shopper & Customer

HRG reviews 1,875 new items in 2022

WAUKESHA, Wis. – HRG’s new item review team, in its ongoing evaluation of products suitable for the independent pharmacy channel, examined 1,875 new health, beauty, and wellness (HBW) items in 2022. This is a decrease of 15.8% from the 2,227 products reviewed in 2021, and it is the third consecutive year with a decrease in […]
2 min read
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  1. Media & Marketing

Setting the Stage: How Loyalty Amplifiers Help You Acquire and Onboard More Loyalty Program Members

Loyalty programs are invaluable tools for retailers, but the fact that most brands offer them also means a program alone may not be enough to differentiate your brand — and competition for new members is fierce. Even more challenging? Keeping those customers engaged in your loyalty program long term. To stand out, your brand needs […]
3 min read
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  1. Operations & Supply Chain

How To Optimize Your Retail Logistics Strategy 

The retail industry is highly competitive, especially in this era of technology-based commerce. This means that most consumers expect retail companies to have faster turnaround times for product deliveries. They should also manage goods coming from their suppliers to ensure that they have enough stock on hand at all times.  With these changing demands, retailers […]
3 min read
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  1. Data & Insights

Taking AI in Retail to the Next Level

Most online retailers recognize the importance of artificial intelligence and machine learning technologies. In fact, more than four-fifths of e-commerce businesses report that they’re either exploring or already using AI solutions to increase business success. Whether these companies use AI to maximum effect, however, depends on exactly how they integrate AI into their operations. Leveraging […]
3 min read
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  1. Data & Insights

Does the Concept of the Sales Funnel Still Apply to Modern Retailers?

Looking around in 2023, we need to ask whether the concept of the funnel still applies in the digital age. Although it is a neat analogy or system to classify or organize the traditional buying process, we see that rather than a linear ‘funnel,’ buyers exist in a ‘cloud.’ People start to interact and engage […]
3 min read
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  1. Technology & Innovation

Features of software development: factors, stages and advantages of custom development

Software development involves many different steps, processes, and knowledge of a large number of tools and programs. In order to avoid mistakes when writing code, the programmer should become familiar with the key factors in the formation of software. Today there is a software development company whose core work is software development. Programmers create individual […]
3 min read
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  1. Shopper & Customer

Enabling Real-Time Communication With SMS

With increasing emphasis on omnichannel strategy when engaging customers, real-time communication becomes essential as more and more consumers prefer brands to communicate with them via SMS. Consider the following data: 8 percent of Americans opt for SMS as their preferred communication channel to receive transactional updates; and 3 percent of American consumers wish to receive […]
2 min read
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  1. Shopper & Customer

Retailers Are Finally Bringing Digital Shopping Into Physical Stores

During the early 2000s, while the retail industry was getting battered by e-commerce, grocery stores were seemingly safe. Twenty years — and a pandemic — later, much has changed; e-commerce and delivery services have transformed grocery retail. Today, when consumers visit a store, they enter with much higher expectations. A convenient and smooth, seamless shopping […]
3 min read
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  1. Technology & Innovation

True Fit names former Snap and Bazaarvoice exec as chief revenue officer

AI personalisation platform True Fit has named former Snap and Bazaarvoice exec Rob Weaver as its new chief revenue officer (CRO). True Fit CEO William R. Adler said Rob joins… The post True Fit names former Snap and Bazaarvoice exec as chief revenue officer appeared first on Latest Retail Technology News From Across The Globe […]
< 1 min read
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  1. Trends & External Forces

Helping consumers understand sustainability in financial services

Consumers regard sustainability – environmental efforts in particular – as an important criteria when choosing financial services (FS) providers. As more and more people tap into green banking, how can banks and other FS providers communicate their sustainable messages clearly and consistently to consumers? In this blog, we explore 3 ways financial services providers can […]
5 min read
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  1. Media & Marketing

How Affiliates Address Google’s Product Review Updates

Affiliates sometimes post less-than-helpful reviews of the products they’re promoting to garner organic search traffic. Google is cracking down. The post How Affiliates Address Google’s Product Review Updates appeared first on Practical Ecommerce.
< 1 min read
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  1. Shopper & Customer

What is the difference between B2B and B2C e-commerce?

B2B and B2C e-commerce are two very different entities that everyone in marketing and business talks about. Both have a different target, a different buying motive, a different type of content, different needs and many more. When we hear about B2B e-commerce we talk about “Business to Business”, whereas for B2C e-commerce we will talk […]
5 min read
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  1. Corporate Finance

A Bargain Hunter’s Guide to Buying Liquidation Pallets

Whether you’re a small business owner or a savvy investor, buying liquidation pallets can be a great way to get high-quality merchandise at a fraction of the price. Many investors make a living buying liquidation pallets, and so can you as long as you’re investing the right way. How to Find and Buy Quality Liquidation […]
3 min read
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  1. Operations & Supply Chain

How to Improve Warehouse Efficiency and Reduce Costs

If your eCommerce business uses a warehouse for storage and distribution of goods, optimizing the warehouse is essential. By implementing the right technology, design, and processes, businesses can improve the efficiency and effectiveness of their warehouse operations, resulting in cost savings, improved customer satisfaction, and increased competitiveness. The eCommerceFuel Forum has more than 300 threads […]
11 min read
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  1. Media & Marketing

13 Retail Marketing Tips For Small Businesses In 2023

The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. About 37% of people say they use contactless delivery more than […]
6 min read
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  1. Shopper & Customer

How to Create Immersive Retail Experiences

Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and customer-facing retail applications. Digital signage then was quite simplistic. These solutions didn’t incorporate interactive touch — because most solutions ran solely on a USB stick with a media or DVD player. However, those […]
4 min read
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Editor’s Choice

  1. Channel: Mass
  2. International
  3. Shopper & Customer
  4. Technology & Innovation

Tesco infuriates shoppers as it slashes Clubcard points value

Supermarket giant Tesco came under fire following the announcement that it will be reducing the value of Clubcard reward vouchers from June 2023. The reduction will come into force after… The post Tesco infuriates shoppers as it slashes Clubcard points value appeared first on Latest Retail Technology News From Across The Globe – Charged.
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  1. Technology & Innovation
  2. Corporate Strategy
  3. Corporate Finance
  4. Partnerships & Alt Profit
  5. Media & Marketing
  6. Agencies & Vendors
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation

aisle 3 exits the CSS business and uses proceeds to support growth in sneaker category

AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […]
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  1. Partnerships & Alt Profit
  2. Partnerships & Alt Profit
  3. Shopper & Customer
  4. Technology & Innovation

Kroger lands deal for self-driving truck deliveries

Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […]
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  1. CPG: Food
  2. Channel: Grocery
  3. Department & Category
  4. Department: Beverage
  5. Department: Food
  6. Corporate Strategy
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Merchandising
  11. Owned Brands (Private Label)

Albertsons Redesigns and Expands Open Nature Own Label Line

Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […]
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