Shopper & Customer Marketing mix : Define your marketing strategy around the 4Ps Created in 1960 by Jerome McCarthy, the marketing mix gives concrete form to the marketing actions that can play a major role in satisfying the target audience in a given market. Indeed, your marketing and sales strategy must be based on clear objectives and positioning to enable you to envisage concrete actions to become a […] Ecommerce Nation March 21, 2023March 21, 2023 7 min read StrategyTargetConsumersCompetitionShoppersMerchandisingAssociatesOperations & Supply ChainSustainabilityMarketing: UGCPackagingPricing & PromotionsDeliveryESG and CSRPartnershipsEconomyGovernmentMarketing: BrandResults & InvestmentLegal & CriminalTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Technology & Innovation As Retailers Brace for a Potential Recession, CX Investments Are More Important Than Ever 2023 will continue to come with challenges for the retail industry. One that remains front and center is recruiting and retaining customer facing employees. While 223,000 jobs were added in the U.S. in December, the retail industry continues to struggle. In our most recent research report, The Future of Retail Customer Service, the #1 barrier […] Rethink Retail March 17, 2023March 17, 2023 5 min read Technology & InnovationAIShoppersData & InsightsCustomer ExperienceMetaverseAssociatesConsumersResults & InvestmentTrends: TechEconomyBrick and MortarPredictions and ForecastsTech: AR and VRStrategyStreamingDept. NonfoodWalmartMarketing: Direct & PersonalizationAmazonMarketing: UGCMarketing: Digital MediaUnileverTrends: RetailBest BuyESG and CSRTech: AIOperations & Supply ChainMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Media & Marketing Post-purchase delivery communication is critical for avoiding negative reviews Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a “where is my order” (WISMO) query, highlighting the critical role of real-time post-purchase delivery information and customer communication in avoiding potentially damaging negative online reviews. Original research of 1,000 UK consumers in the Last […] Modern Retail March 17, 2023March 17, 2023 < 1 min read Marketing: UGCDeliveryInternational - UKShoppersConsumersTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Data & Insights It’s Not All Bad News: Data Shows There’s a Collaborative Future for 340B Today’s guest post comes from Rhiannon Naslund, Chief Marketing Officer at Kalderos. Rhiannon discusses the growing collaboration between manufacturers and covered entities regarding 340B discount claims. She goes on to describe the Kalderos Discount Hub solution that reviews claims that have a high likelihood of being a duplicate discount. To stay up-to-date with the latest […] Drug Channels March 17, 2023March 17, 2023 2 min read Data & InsightsMarketing: SocialPredictions and ForecastsConsultingShoppersMeta (Facebook)Marketing: UGCExecutivesESG and CSR 0 Saving Bookmark this article Bookmarked
Associates & Employees NewsPro reaches landmark membership figure NewsPro Retail Group, the Fed’s newspaper and magazine category service has reached an important milestone with the recruitment of its 1,500th member. The group said the free member benefit equips news retailers with all the professional skills and knowledge they require to manage the challenging newspaper and magazine categories. Ongoing support includes range reviews, improved […] Talking Retail March 16, 2023March 16, 2023 < 1 min read Marketing: UGCAssociates 0 Saving Bookmark this article Bookmarked
Retailer Media The Value of Retail Media Networks What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […] Paul Brenner March 16, 2023March 16, 2023 4 min read Marketing: Retail MediaData & InsightsShoppersTechnology & InnovationTargetStrategyPartnershipsMarketing: In StoreResults & InvestmentPredictions and ForecastsMarketing: Loyalty & SubscriptionBrick and MortarMarketing: Direct & PersonalizationReturnsExecutivesCustomer ExperienceMarketing: BroadcastKrogerTrends: MarketingConsultingCVSBest BuyMarketing: ShopperMarketing: TradeMarketing: UGCOperations & Supply ChainStreamingMarketing: BrandThick DataMarketing: OOHWalmartConsumersDept. NonfoodESG and CSRHealth & WellnessBig DataAmazon 0 Saving Bookmark this article Bookmarked
Technology & Innovation Sook, HyperFinity, Vestico named as Retail Technology Show 2023 Start-Up Safari Stars In collaboration with Baringa, Retail Technology Show 2023 has announced its 2023 Start-Up Safari Stars, a selection of firms whose “groundbreaking and disruptive solutions are set to transform the retail industry”. Retail Technology Show 2023 will take place on 26th and 27th April at London’s Olympia. Visitors to the show will be able to check […] Retail Technology Innovation Hub March 16, 2023March 16, 2023 2 min read Technology & InnovationAIData & InsightsStart UpsShoppersIndustry Conferences and EventsMarketing: SocialTwitterDept. ApparelSustainabilityAssociatesMarketing: UGCOperations & Supply ChainReturnsDept. NonfoodMarketing: Direct & PersonalizationStrategyInternational - UK 0 Saving Bookmark this article Bookmarked
Media & Marketing Beyond Sign-Ups: How Loyalty Amplifiers Help You Increase Sales and Point Burn Interested in maximizing the impact of your company’s loyalty program? You’re not alone. Loyalty programs drive improvements in revenue, customer retention and other factors that are vital to your brand’s success. In the first installment of our three-part series, we focused on the initial stages of loyalty programs: acquisition and education/onboarding. But what happens after […] Tyler Haskins March 15, 2023March 15, 2023 3 min read Marketing: Loyalty & SubscriptionData & InsightsShoppersDeliveryConsumersAcquisitionPartnershipsMarketing: UGCExecutivesDept. NonfoodOperations & Supply ChainMarketing: SocialResults & InvestmentMarketing: TradeDept. ApparelDept. FreshDept. Sporting goodsESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer Don’t Ignore Email and SMS: Consumers Surely Haven’t Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […] Greg Zakowicz March 14, 2023March 14, 2023 3 min read ConsumersShoppersTargetMarketing: Direct & PersonalizationMarketing: MobilePredictions and ForecastsMarketing: UGCHoliday & EventsHealth & WellnessCustomer ExperienceESG and CSRStrategyTrends: MarketingDeliveryDept. GroceryDept. BeverageMarketing: Loyalty & SubscriptionOperations & Supply ChainTrends: Shopping 0 Saving Bookmark this article Bookmarked
Shopper & Customer What Shopper Research Tells Us About Consumers’ Desired Retail Experiences DSI “A mindset shift needs to desperately happen in terms of looking at the buyer journey as one journey.” — Anne Stephenson, Partner, Explorer Research In the last few years, consumers have kept brands on their toes. Their behavior is constantly changing, and the shopper journey is now characterized by continuous zigging and zagging rather than […] Digital Shelf Institute March 13, 2023March 13, 2023 10 min read ConsumersShoppersMerchandisingTechnology & InnovationEconomyData & InsightsSustainabilityPodcastsMarketing: Loyalty & SubscriptionDept. PetPartnershipsBrick and MortarPackagingOperations & Supply ChainCOVID19Marketing: SocialDept. NonfoodMarketing: ShopperMarketing: UGCTrends: RetailTargetMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Shopper & Customer Growing Business After an Economic Boom The pandemic years were boom times for numerous sectors of the economy, including home and bedding, furniture, and home workout brands. In a short period of time, Americans spent $118 billion spiffing up their homes (some categories of home goods, such dishwashers, spiked 4000 percent). Home sales also spiked as people sought more space. But […] Tom Quish March 13, 2023March 13, 2023 4 min read ConsumersShoppersEconomyCustomer ExperiencePartnershipsStrategyDept. NonfoodCOVID19BankruptcyPredictions and ForecastsExecutivesSustainabilityReturnsDept. Adult BevDept. ApparelDept. Toys & GamesPhilanthropyMeta (Facebook)MerchandisingMarketing: UGCMarketing: SocialMarketing: In StoreOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Data & Insights How To Sell Online: The Secret To E-commerce Video Marketing In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. This is primarily due to its ability to reach a larger group of target audiences and attract them. According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. […] Latest Shipment March 10, 2023March 10, 2023 5 min read Data & InsightsDeliveryShoppersMarketing: SocialDept. NonfoodESG and CSRPredictions and ForecastsTargetTechnology & InnovationCompetitionStreamingMarketing: Digital MediaMarketing: UGCStrategyBrick and Mortar 0 Saving Bookmark this article Bookmarked
Shopper & Customer How To Streamline Your Payment Processes Running a business involves juggling an array of tasks. For many, payment management can be challenging to tackle. However, starting on the right track regarding the payment aspect is crucial to ensure a seamless flow of operations. In the past years, payment processing can be considered complex since various elements such as customer data, invoices, […] Retail Minded March 9, 2023March 9, 2023 4 min read Legal & CriminalConsumersShoppersData & InsightsOperations & Supply ChainResults & InvestmentMarketing: UGCTechnology & InnovationMarketing: In StoreDept. NonfoodDeliveryVendors 0 Saving Bookmark this article Bookmarked
Data & Insights Easy tips for finding the right commercial remodelling service Are you thinking of remodelling your commercial space, but are not sure where to begin? Making the decision and finding the right commercial remodelling service for your project can seem daunting. Well, don’t worry because this article is here to help. We’ll provide some simple tips and tricks on how to evaluate potential services and […] Retail Technology Innovation Hub March 9, 2023March 9, 2023 3 min read Data & InsightsTechnology & InnovationMarketing: UGCShoppersSustainabilitySave A LotMarketing: In StoreInternational - UKDept. NonfoodConsumers 0 Saving Bookmark this article Bookmarked
Shopper & Customer HRG reviews 1,875 new items in 2022 WAUKESHA, Wis. – HRG’s new item review team, in its ongoing evaluation of products suitable for the independent pharmacy channel, examined 1,875 new health, beauty, and wellness (HBW) items in 2022. This is a decrease of 15.8% from the 2,227 products reviewed in 2021, and it is the third consecutive year with a decrease in […] MMR March 9, 2023March 9, 2023 2 min read Data & InsightsMarketing: UGCHealth & WellnessDept. HBCGoogleDept. PharmacyOperations & Supply ChainConsumersPredictions and ForecastsDept. OTCDept. FreshCOVID19 0 Saving Bookmark this article Bookmarked
Media & Marketing Setting the Stage: How Loyalty Amplifiers Help You Acquire and Onboard More Loyalty Program Members Loyalty programs are invaluable tools for retailers, but the fact that most brands offer them also means a program alone may not be enough to differentiate your brand — and competition for new members is fierce. Even more challenging? Keeping those customers engaged in your loyalty program long term. To stand out, your brand needs […] Tyler Haskins March 9, 2023March 9, 2023 3 min read Marketing: Loyalty & SubscriptionData & InsightsShoppersAcquisitionConsumersTargetMarketing: UGCCompetitionExecutivesDept. NonfoodPredictions and ForecastsPricing & PromotionsMarketing: TradeOperations & Supply ChainDept. FuelDept. Toys & GamesMarketing: BrandMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain How To Optimize Your Retail Logistics Strategy The retail industry is highly competitive, especially in this era of technology-based commerce. This means that most consumers expect retail companies to have faster turnaround times for product deliveries. They should also manage goods coming from their suppliers to ensure that they have enough stock on hand at all times. With these changing demands, retailers […] Retail Minded March 8, 2023March 8, 2023 3 min read Operations & Supply ChainConsumersStrategyDeliveryShoppersBrick and MortarPartnershipsData & InsightsCompetitionMarketing: UGCPredictions and ForecastsPricing & PromotionsSustainabilityTechnology & InnovationDept. GroceryVendors 0 Saving Bookmark this article Bookmarked
Data & Insights Taking AI in Retail to the Next Level Most online retailers recognize the importance of artificial intelligence and machine learning technologies. In fact, more than four-fifths of e-commerce businesses report that they’re either exploring or already using AI solutions to increase business success. Whether these companies use AI to maximum effect, however, depends on exactly how they integrate AI into their operations. Leveraging […] Keith Mericle March 8, 2023March 8, 2023 3 min read AITechnology & InnovationData & InsightsShoppersOperations & Supply ChainMarketing: Direct & PersonalizationMarketing: In StoreCustomer ExperienceMarketing: UGCConsultingDeliveryExecutivesVendorsOwned Brands (Private Label)Tech: AI 0 Saving Bookmark this article Bookmarked
Data & Insights Does the Concept of the Sales Funnel Still Apply to Modern Retailers? Looking around in 2023, we need to ask whether the concept of the funnel still applies in the digital age. Although it is a neat analogy or system to classify or organize the traditional buying process, we see that rather than a linear ‘funnel,’ buyers exist in a ‘cloud.’ People start to interact and engage […] Retail TouchPoints March 6, 2023March 10, 2023 3 min read Technology & InnovationData & InsightsAIConsumersShoppersPredictions and ForecastsCustomer ExperienceMarketing: UGCTargetOwned Brands (Private Label)NestleMarketing: BroadcastMarketing: SocialMarketing: In StoreESG and CSRCOVID19Thick DataMarketing: Shopper 0 Saving Bookmark this article Bookmarked
Technology & Innovation Features of software development: factors, stages and advantages of custom development Software development involves many different steps, processes, and knowledge of a large number of tools and programs. In order to avoid mistakes when writing code, the programmer should become familiar with the key factors in the formation of software. Today there is a software development company whose core work is software development. Programmers create individual […] Retail Technology Innovation Hub March 5, 2023March 5, 2023 3 min read Technology & InnovationData & InsightsShoppersDept. NonfoodPredictions and ForecastsMarketing: UGCAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer Enabling Real-Time Communication With SMS With increasing emphasis on omnichannel strategy when engaging customers, real-time communication becomes essential as more and more consumers prefer brands to communicate with them via SMS. Consider the following data: 8 percent of Americans opt for SMS as their preferred communication channel to receive transactional updates; and 3 percent of American consumers wish to receive […] Meagan White March 2, 2023March 2, 2023 2 min read OmnichannelShoppersStrategyConsumersMarketing: MobileMarketing: UGCTechnology & InnovationCustomer ExperienceResults & InvestmentESG and CSRData & InsightsDept. Natural / OrganicMarketing: Loyalty & SubscriptionHealth & WellnessInternational - North AmericaLowesPricing & PromotionsPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Shopper & Customer Retailers Are Finally Bringing Digital Shopping Into Physical Stores During the early 2000s, while the retail industry was getting battered by e-commerce, grocery stores were seemingly safe. Twenty years — and a pandemic — later, much has changed; e-commerce and delivery services have transformed grocery retail. Today, when consumers visit a store, they enter with much higher expectations. A convenient and smooth, seamless shopping […] Or Shin March 2, 2023March 5, 2023 3 min read ShoppersTechnology & InnovationAmazonBrick and MortarConsumersStore LocationMarketing: In StoreTargetData & InsightsEconomyMarketing: ShopperMarketing: Direct & PersonalizationAssociatesAlbertsons / SafewayKrogerDeliveryWalmartBig DataStore FormatResults & InvestmentPricing & PromotionsCOVID19SustainabilityOperations & Supply ChainData VisualizationMerchandisingDept. Adult BevDept. BakeryDept. BeverageMarketing: UGCMarketing: TradeInsight Providers 0 Saving Bookmark this article Bookmarked
Technology & Innovation True Fit names former Snap and Bazaarvoice exec as chief revenue officer AI personalisation platform True Fit has named former Snap and Bazaarvoice exec Rob Weaver as its new chief revenue officer (CRO). True Fit CEO William R. Adler said Rob joins… The post True Fit names former Snap and Bazaarvoice exec as chief revenue officer appeared first on Latest Retail Technology News From Across The Globe […] ChargedRetail March 1, 2023March 1, 2023 < 1 min read Technology & InnovationExecutivesMarketing: UGCAIInternational - UK 0 Saving Bookmark this article Bookmarked
Trends & External Forces Helping consumers understand sustainability in financial services Consumers regard sustainability – environmental efforts in particular – as an important criteria when choosing financial services (FS) providers. As more and more people tap into green banking, how can banks and other FS providers communicate their sustainable messages clearly and consistently to consumers? In this blog, we explore 3 ways financial services providers can […] Mintel February 28, 2023February 28, 2023 5 min read ConsumersSustainabilityResults & InvestmentDept. FuelESG and CSRDept. NonfoodTechnology & InnovationInternational - UKData & InsightsMarketing: UGCPartnershipsGovernmentDept. BeverageDept. GroceryPricing & PromotionsShoppersMarketing: Trade 0 Saving Bookmark this article Bookmarked
Media & Marketing How Affiliates Address Google’s Product Review Updates Affiliates sometimes post less-than-helpful reviews of the products they’re promoting to garner organic search traffic. Google is cracking down. The post How Affiliates Address Google’s Product Review Updates appeared first on Practical Ecommerce. Practical Ecommerce February 27, 2023February 27, 2023 < 1 min read GoogleData & InsightsStore LocationMarketing: UGCHealth & WellnessDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Shopper & Customer What is the difference between B2B and B2C e-commerce? B2B and B2C e-commerce are two very different entities that everyone in marketing and business talks about. Both have a different target, a different buying motive, a different type of content, different needs and many more. When we hear about B2B e-commerce we talk about “Business to Business”, whereas for B2C e-commerce we will talk […] Ecommerce Nation February 24, 2023February 24, 2023 5 min read ConsumersShoppersDeliveryTargetCustomer ExperienceSustainabilityStrategyPricing & PromotionsMarketing: UGCMarketing: TradeMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Corporate Finance A Bargain Hunter’s Guide to Buying Liquidation Pallets Whether you’re a small business owner or a savvy investor, buying liquidation pallets can be a great way to get high-quality merchandise at a fraction of the price. Many investors make a living buying liquidation pallets, and so can you as long as you’re investing the right way. How to Find and Buy Quality Liquidation […] Retail Minded February 24, 2023February 24, 2023 3 min read BankruptcyTechnology & InnovationMarketing: UGCAmazonShoppersBrick and Mortar 0 Saving Bookmark this article Bookmarked
Operations & Supply Chain How to Improve Warehouse Efficiency and Reduce Costs If your eCommerce business uses a warehouse for storage and distribution of goods, optimizing the warehouse is essential. By implementing the right technology, design, and processes, businesses can improve the efficiency and effectiveness of their warehouse operations, resulting in cost savings, improved customer satisfaction, and increased competitiveness. The eCommerceFuel Forum has more than 300 threads […] eCommerceFuel February 22, 2023February 22, 2023 11 min read Operations & Supply ChainAssociatesTechnology & InnovationDeliveryResults & InvestmentStore LocationDept. NonfoodShoppersData & InsightsShopifyStrategyData VisualizationInternationalDept. OTCMarketing: In StorePredictions and ForecastsTargetMarketing: UGCAI 0 Saving Bookmark this article Bookmarked
Media & Marketing 13 Retail Marketing Tips For Small Businesses In 2023 The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. About 37% of people say they use contactless delivery more than […] Retail Minded February 21, 2023February 21, 2023 6 min read ConsumersMarketing: SocialShoppersGoogleESG and CSRPartnershipsAmazonAssociatesPackagingMarketing: Direct & PersonalizationOmnichannelCOVID19Technology & InnovationShopifyStrategyBrick and MortarMarketing: UGCBOPISDept. NonfoodTikTokOwned Brands (Private Label)Meta (Facebook)Predictions and ForecastsDeliveryCompetitionTargetMarketing: Loyalty & SubscriptionDept. Toys & GamesHealth & WellnessJohnson & JohnsonPhilanthropyDept. ApparelResults & InvestmentThick DataTrends: ConsumerDept. PetDept. BeverageDept. Adult BevTrends: Retail 0 Saving Bookmark this article Bookmarked
Shopper & Customer How to Create Immersive Retail Experiences Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and customer-facing retail applications. Digital signage then was quite simplistic. These solutions didn’t incorporate interactive touch — because most solutions ran solely on a USB stick with a media or DVD player. However, those […] Retail TouchPoints February 20, 2023February 20, 2023 4 min read ShoppersMarketing: OOHAssociatesTechnology & InnovationConsumersDept. NonfoodSustainabilityStore LocationOperations & Supply ChainTech: AR and VRDept. Sporting goodsMetaverseDept. ApparelPricing & PromotionsData & InsightsBrick and MortarMarketing: UGCMarketing: In StoreRestaurantsPredictions and ForecastsStrategyUnilever 0 Saving Bookmark this article Bookmarked
Channel: Mass International Shopper & Customer Technology & Innovation Tesco infuriates shoppers as it slashes Clubcard points value Supermarket giant Tesco came under fire following the announcement that it will be reducing the value of Clubcard reward vouchers from June 2023. The reduction will come into force after… The post Tesco infuriates shoppers as it slashes Clubcard points value appeared first on Latest Retail Technology News From Across The Globe – Charged. Written by ChargedRetail March 21, 2023March 21, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Corporate Strategy Corporate Finance Partnerships & Alt Profit Media & Marketing Agencies & Vendors Data & Insights International Shopper & Customer Technology & Innovation aisle 3 exits the CSS business and uses proceeds to support growth in sneaker category AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […] Written by Retail Technology Innovation Hub March 17, 2023March 17, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation The Daily QuickWit (3/17): The Top Retail News The top retail news and most read stories in commerce. Written by RetailWit March 17, 2023March 21, 2023 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Partnerships & Alt Profit Shopper & Customer Technology & Innovation Kroger lands deal for self-driving truck deliveries Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […] Written by Supermarket News March 17, 2023March 17, 2023 Saving Bookmark this article Bookmarked
CPG: Food Channel: Grocery Department & Category Department: Beverage Department: Food Corporate Strategy Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Owned Brands (Private Label) Albertsons Redesigns and Expands Open Nature Own Label Line Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […] Written by MorningNewsBeat March 17, 2023March 17, 2023 Saving Bookmark this article Bookmarked