Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Media & Marketing
For researchers, reading scientific papers can be immensely time-consuming. According to one survey, scientists spend seven hours each week searching for information. Another survey suggests that systematic reviews of literature — scholarly syntheses of the evidence on a particular topic — take an average of 41 weeks for a five-person research team. But it doesn’t […]
  1. Media & Marketing
Today’s guest post comes from Kristina Crockett, VP of Product Management at CoverMyMeds. Kristina shares the story of a patient who cut pills in half to extend her prescriptions. Unfortunately, this patient didn’t know about manufacturer affordability programs. In this article, Kristina reviews how brands can help patients make connections that address medication affordability challenges, […]
  1. Media & Marketing
The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […]
  1. Shopper & Customer
The back-to-school season signals change and growth for students and presents a significant sales opportunity for retailers. It’s not just about selling basic school supplies anymore. The emergence of eCommerce has transformed traditional shopping habits, with a growing number of parents and students turning to online platforms to fulfill their annual back-to-school shopping needs. This […]
  1. Media & Marketing
In today’s hyper-competitive market, product discovery is often more challenging for emerging brands than the production process for its products. While large retailers and e-commerce giants have typically been the avenues of choice, independent retailers are increasingly becoming a viable and rewarding alternative.  Unlike large chains, independent retailers offer a unique mix of benefits to […]
  1. Data & Insights
CNBC reports that Amazon now has “an artificial intelligence tool for sellers that helps them generate copy for their product pages. “The tool prompts sellers to enter a few keywords or sentences describing their product. It then spits out a range of content a seller can use to build their listing, such as product titles, […]
  1. Shopper & Customer
Delivering a seamless customer experience across multiple channels requires an e-commerce solution with omnichannel capabilities to ensure a consistent brand experience across all channels. Whether customers are interacting with your business through a website, mobile app, social media or physical store, this consistency builds trust, strengthens brand loyalty, and reinforces the brand image. In addition […]
  1. Trends & External Forces
​[[“value”:” In addition to failing to cancel orders and provide refunds, the Federal Trade Commission said the brand suppressed negative product reviews. Published Sept. 12, 2023 A person wearing Heydude shoes steps up on the sidewalk. The brand agreed to be acquired by Crocs in 2021 for $2.5 billion. HEYDUDE “]] 
  1. Associates & Employees
Are you facing a situation where you need to uncover the truth, be it for personal or business reasons? It might be a cheating spouse, a missing person, or a corporate investigation. In such cases, hiring a private investigator can be the key to unlocking the answers you seek. However, before you jump into the […]
  1. International
Selling to an international market can be more tricky than with your local customers, even if it’s online. But it’s always possible and can be more profitable. It’s just that you need to double up on your efforts to make your marketing strategies work. Learning and staying open to new ideas will help you succeed. […]
  1. Media & Marketing
2023 Diverse Intelligence Series Hispanic audiences in focus: trust in media – the key factor driving the shift to streaming Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. Download the report Hispanics are streaming trendsetters Hispanics spend the most media time […]
  1. Media & Marketing
Do people line up for LEGO events for blocks? Would a ‘World Origami Championship’ be aired on Paperview? I’ll speak to that below, and as a spectator and ‘puntestant’ (my stage name is Kenny Dewitt – ‘Can-He-Do-It’) I can tell you Punderdome is amazing and a shining example of a successful event brand. Since 2011 […]
  1. Shopper & Customer
Today’s consumers are more demanding, less loyal and more distracted than ever before. Retailers face new, complex challenges as they attempt to connect to new customers, provide a more seamless shopping experience, and improve their overall profitability. Consider the following: 82 percent of global consumers regularly use multiple digital touchpoints during their buying journey; and […]
  1. Shopper & Customer
Customer satisfaction is not just important—it’s essential. The success of any business largely depends on happy customers. Businesses that prioritize customer satisfaction tend to not only retain their existing customers but also often attract new ones. It is not just about selling a product or service, but about delivering an experience that leaves the customer […]
  1. Shopper & Customer
Retailers have had a few significant challenges to overcome this year, not the least of which is trying to turn prospects into customers. Consumers are using a variety of channels, making it even harder to meet them when their intent is highest. And when brands and potential buyers finally connect, buyers expect the experience to […]
  1. Media & Marketing
We’re back! In our previous RangeMe column on consumer packaged goods (CPG) Marketing, we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). In this column, we’re going to […]
  1. Shopper & Customer
Consumers’ shopping expectations have skyrocketed. They effortlessly navigate through online channels, apps and websites to find the right product. They demand fast shipping, easy returns, sustainability and more, showing little loyalty and appreciation. According to McKinsey, these are today’s ‘Zero Consumers.’ In today’s fast-paced world of online commerce, where every click and scroll counts, retailers […]
  1. Shopper & Customer
For many retailers, the back-to-school season is one of the biggest events of the year — and 2023 is looking to be no exception. According to the National Retail Federation (NRF), total expected spending will be $890 per U.S. household for back-to-school shopping in 2023, for a total of $41.5 billion. Back to college looks to […]
  1. Corporate Strategy
Net Promoter Score (NPS) turns 20 later this year.   What Bain consultant Fred Reichheld first introduced in a HBR article in December 2003 is now ubiquitous. The “how likely are you to recommend” question is asked endlessly after customer experiences, large and small.  The metric that this question generates is now tracked by two-thirds […]
  1. Operations & Supply Chain
‘Grasshopper is the iPhone of service-based software’ for logistics companies, says Specialized Distribution Solutions, Free Total Retail Case Study Operations>Supply Chain>Logistics Work Email* Login _highlightResult.pname2.value in _highlightResult.hicat1.value > by _highlightResult.publisher.value _highlightResult.descr.value /hits Recommended for Professionals Like You: Thank you This download should complete shortly. If the resource doesn’t automatically download, please, click here. Open Now […]
  1. Shopper & Customer
JCPenney is self-funding its latest turnaround plan, which includes a reinvestment in its core customer and a more focused value proposition.   CEO Marc Rosen shared in a briefing that given the retailer’s “strong balance sheet,” it is taking cash flow generated by the business and reinvesting it in core initiatives that will help “make every […]
  1. Data & Insights
The e-commerce landscape today is more competitive than ever. Consumers have more choices than ever when it comes to their shopping needs. Meaning, the customer experience (CX) has become a cornerstone of customers choosing brands to shop with and businesses need to go above and beyond to provide a positive delivery experience in order to […]
  1. Shopper & Customer
In a crowded school supply marketplace where consumers shop in-store and online, brands are trying many approaches to stand out from the competition. The most successful brands recognize the potential of omnichannel experiences in maximizing back-to-school sales. By seamlessly integrating online and offline channels, these brands create a cohesive, personalized shopping journey that engages consumers […]
  1. Data & Insights
The true effects of downtime for retailers go beyond a dysfunctional point-of-sale (POS) system and lost sales. Today’s customers expect more from a brand. Picture this: It’s Black Friday, the biggest day on the calendar for retail sales, the day that makes or breaks a year for many businesses. All hands are on deck and […]
  1. Data & Insights
Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […]
  1. Channel: Ecommerce & Digital
As a product startup, you have two options of where to launch your product…Amazon or Retail. There are pros and cons with both options. From our experience, the benefits of launching new products on Amazon outweigh launching at retail. Some of these advantages include retail accessibility, reach a wide audience, and increased visibility. Retail accessibility […]
  1. Shopper & Customer
  Have you noticed that younger generations are practicing “mindful drinking,” a philosophy that promotes meditation and awareness of the impact that alcohol has on overall mental health. If not you’re, not the only one Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® had not either.  However, after reading new research; he suggested […]
  1. Media & Marketing
Never in the history of television have audiences had the breadth of choice that they have today. While that’s not news to anyone, the extreme volume of content has a tendency to overshadow its long-term value, especially when all eyes are typically focused on the latest hit to land on any of the big streaming […]
  1. Trends & External Forces
After a long, relaxing summer, it’s time for students around the U.S. to begin preparations for a return to school. While this time of the year may not be a favorite for students, it’s certainly enjoyed by online fraudsters who look to exploit the occasion for their own gains. That’s why “back to school” fraud […]
  1. Data & Insights
A well-curated retail assortment bridges the gap between customer preferences and demand for the products offered, ensuring that each item in your inventory adds value to the customer and your business. Moreover, an effective assortment strategy allows retailers to stand out in the fiercely competitive retail landscape, providing a unique and memorable shopping experience. The […]

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Editor’s Choice

  1. Channel: Grocery
  2. Channel: Mass
  3. Department: Adult Beverage
  4. Department: Beverage
  5. Department: HBC
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Retail Operations
  16. Operations & Supply Chain
  17. Stores & Formats
Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
  7. Corporate Finance
  8. Partnerships & Alt Profit
  9. Shopper & Customer
  10. Start Ups
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Operations & Supply Chain
  15. Stores & Formats
Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
  1. Retailer Media
#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events
Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]