Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Data & Insights
Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
  1. Media & Marketing
Seasonality plays a role in an overall television usage decline of 3% during the month Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share of TV viewing increase in this month’s report of The GaugeTM […]
  1. Trends & External Forces
Retail sales grew at a steady pace in March in part due to wage gains and easing inflation for goods, according to the CNBC/NRF Retail Monitor report, powered by Affinity Solutions, released on Monday by the National Retail Federation (NRF). According to the Retail Monitor report, total retail sales were up 2.72 percent unadjusted year-over-year […]
  1. Technology & Innovation
Check out the articles on this here website that caught your fancy last week, including AiFi, Amazon’s Just Walk Out technology, Wow Bao, Shopsense AI, Paramount Global, Intergamma, Getir, PLUS Retail, and commercetools. Inventory monitoring startup Gather AI bags $17 million in funding to transform supply chain traceability Gather AI, a provider of computer vision […]
  1. Channel: Mass
Trying to get your product placed at Walmart, the world largest retailer? Many thousands of businesses every year dream of getting their products into Walmart.  However, only a handful of vendors will make the cut.  Why do some companies make it on the retailer’s shelves while many others don’t?   To answer this question, here […]
  1. Technology & Innovation
We are past the point of conjecture about whether AI will upend the retail industry; it already has. In a recent study sponsored by Nvidia, 69% of retailers that used AI in 2023 reported that it increased revenues, and 72% said it reduced operating costs. With these kinds of results, it is no wonder 81% […]
  1. Agencies & Vendors
Spritzal Cookie Company Co-Founder Taylor Elizabeth Walker leaves no stone unturned when it comes to growing her brand. Each morning at 8AM she’s on RangeMe checking out her profile insights to see what’s trending with buyers, and also seeing which retailers are conducting reviews in her category and what immediate retail opportunities are available. She’s […]
  1. Data & Insights
If you’re an e-commerce merchant who wants their business to become successful, you need to become the customers’ favorite (offer them a great experience, stay ahead of the competition, improve profit margins, and whatnot). However, a customer’s journey with your e-commerce business is filled with multiple issues regarding the website, payment, checkout, and much more… […]
  1. Data & Insights
In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent decline). U.S. retail […]
  1. Channel: Restaurants
  Restaurant drive thru, convenience store, or grocery deli when customers are looking for dinner more often than not, they are looking for Ready-2-Eat and Heat-N-Eat fresh prepared food according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In an era of abundant culinary choices, understanding what drives Americans’ dining decisions is […]
  1. Shopper & Customer
When you need to give your business a nudge, the best you can do is to move it from offline to online waters. Stats say that 43% of the people in the USA would rather shop online than go to a physical store, and with the current trends, the numbers can only go up.  So […]
  1. Channel: Ecommerce & Digital
Are you looking to launch a new product on Amazon? Don’t worry, you’re not alone. Many businesses and entrepreneurs are turning to Amazon as a platform for selling their products due to its massive reach and customer base. But with so many products already available on Amazon, how do you make yours stand out? How […]
  1. Shopper & Customer
  Food retailers striving for a consistent brand message too edify their relationship with the consumers can find that empowering consumers to utilize their digital platform for online ordering is more effective than in person experience according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.    That said, it doesn’t matter if […]
  1. Corporate Finance
Retailers often find themselves in need of additional capital to fund their operations, whether it’s for inventory, expansion, or covering operational costs. One option available to them is a secured loan, which can provide the necessary funds while offering attractive terms. However, the application process for secured loans can be daunting, with lenders imposing stringent […]
  1. Trends & External Forces
After nearly 20 years of litigation, Visa and Mastercard have reached a settlement with U.S. merchants worth an estimated $30 billion that will lower the interchange fees (commonly referred to as swipe fees) that merchants are charged when customers use credit or debit cards. The antitrust settlement is one of the largest in U.S. history, according to Reuters, and […]
  1. Department: HBC
WASHINGTON – U.S. News & World Report, the global authority in health care rankings and consumer advice, today published the second annual Best OTC Medicine & Health Products. The latest edition of the rankings features 132 categories, with 33 brand new over-the-counter product categories included this year. The brands with the most No. 1 products […]
  1. Data & Insights
Online retail and e-commerce providers are struggling to meet shopper expectations amidst ongoing inflation, higher costs and lingering supply chain woes. A new independent survey that queried nearly 2,000 global shoppers found that 88 percent of U.S. and 79 percent of U.K. shoppers said that online retailers delivered poor experiences at least once in the […]
  1. Technology & Innovation
With so many shifts in the market, the pressure is on to upskill your workforce. However, there is a balance between getting employees up to speed quickly and effectively while also fostering open communication and confidence. The retail industry can benefit from adopting new ways of allowing employees to train safely, creating a path to […]
  1. Media & Marketing
The CPG Guys are joined in this episode by Valeria Shumaker, Director of eCommerce at Jelmar LLC, manufacturer of CLR & Tarn-X brands. Follow Valeria Shumaker on LinkedIn at: Jelmar on LinkedIn at: Jelmar online at: Valeria answers these questions: Please walk us through pivotal roles in your professional career that have […]
  1. Data & Insights
A large number of people can no longer imagine their daily life without online shopping. However, not everyone can boast of a positive online shopping experience. Some say they have been frustrated by process imperfections, product quality, or other financial consequences. Well, it should be noted that all of these experiences mostly occurred because customers […]
  1. Shopper & Customer
Ecommerce businesses know that orders delivered on time equals customer satisfaction. However, there comes a time when a customer will need it sooner rather than later. Especially when they don’t want to wait through the standard timeframe – which is dependent on their geolocation. Yet, expedited shipping has addressed this need. We will go over […]
  1. Shopper & Customer
When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the […]
  1. Shopper & Customer
Have a new product that you’re getting ready to launch? You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. And while conventional marketing like print, online, television and radio advertising still […]
  1. Shopper & Customer
Most of the conversations I have with retailers these days are about strategies to improve the performance of their tried-and-true triggered marketing campaigns — e.g., abandon browse, search and product campaigns. Retailers are aware that having triggers for shoppers who abandoned their cart, abandoned a search or browse is now pretty commonplace, and so the […]
  1. Media & Marketing
Total TV usage dipped in February; streaming usage climbed to 37.7% of TV In seasonal fashion, TV usage declined in February following the end of the NFL playoffs. While Super Bowl LVIII was a standout that attracted 123.7 million viewers, the 6.4% dip in viewership for the month was considerably larger than it was in […]
  1. Data & Insights
Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. This comparison, however, has its limits. While customers come to browse the physical shelf, your digital shelf goes […]
  1. Data & Insights
Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work.  Follow along as we break down what advanced audiences are, why they matter and how they’re changing […]
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Editor’s Choice

  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain
Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats
It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]