Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Media & Marketing
The CPG Guys are joined in this episode by Jason O’Toole, Head of Connected Commerce & Media, and Katie Tripodi, Director of US Digital Merchandising and eCommerce Expansion at Gildan, a leading manufacturer of everyday basic apparel. The Company’s product offering includes activewear, underwear, socks, and intimates sold to a broad range of customers, including […]
  1. Department: Food
If a crushed box arrives on a customer’s doorstep, your first instinct will likely be to calculate the cost of sending a replacement. But this number is just one fraction of the entire ordeal. Shipment damage sets off a chain reaction of costs that reverberate through operations, customer relationships, and your overall brand reputation. The […]
  1. Data & Insights
Most of the retailers being called “innovative” right now aren’t doing something flashy—they’re just seeing more of what’s actually happening inside their business. That’s really what this week’s blog is about too: the difference between what you think is happening and what you can actually see. Because the biggest opportunities aren’t in the customers who […]
  1. Merchandising
For years, commerce has been dominated by digital-first thinking. The rise of direct-to-consumer (DTC) brands promised higher margins, owned customer data, and complete control over brand storytelling. But today, that narrative is shifting. Customer acquisition costs are rising, online competition is intensifying, and many digital-native brands are hitting a growth ceiling. As a result, brick-and-mortar […]
  1. Channel: Ecommerce & Digital
For many modern entrepreneurs, the dream begins on Amazon. You launch a product, sales start climbing, and before long you’re sitting on a pile of five-star reviews and maybe even a coveted “Best Seller” badge. It feels like you’ve cracked the code. Naturally, the next step seems obvious:“If thousands of people are buying this online, […]
  1. International
Associated British Foods (ABF), parent company of Primark, has named Eoin Tonge as the apparel retailer’s CEO, making permanent the job he has held since March 2025. Additionally, Filip Ekvall has been appointed to the newly created role of Chief Commercial Officer (CCO) at Primark, effective Sept. 1, 2026. ABF is reportedly considering whether to […]
  1. Shopper & Customer
There’s a moment that takes place before a customer ever sees your product. It begins when the delivery notification lands on their phone, then gradually escalates as the box sits on their doorstep, ultimately reaching a peak when they lift it up and feel its weight shift in their hands. Before the customer peels back […]
  1. Department: Nonfood
If you’re a product manufacturer looking to scale beyond DTC and online marketplaces, landing on the shelves of major office supply retailers like Staples or Office Depot can be a game-changing move. Getting into Staples or Office Depot provides: National brand exposure Instant credibility Access to both brick-and-mortar and eCommerce distribution Large-volume purchase orders But […]
  1. Trends & External Forces
On March 24, 2026, Drug Channels Institute will release The 2026 Economic Report on U.S. Pharmacies and Pharmacy Benefit Managers. This report—our seventeenth edition—remains the most comprehensive, fact-based tool for understanding the entire U.S. drug pricing, reimbursement, and dispensing system. If you make strategic decisions in this industry, this report belongs on your desk. 12 […]
  1. Channel: Ecommerce & Digital
The California state Attorney General’s office this week announced that it has “filed a request for a preliminary injunction in California’s existing case against Amazon for price fixing.” The original lawsuit, filed in 2022, “alleged that the company stifled competition and caused increased prices across California through its anticompetitive policies in order to avoid competing on price […]
  1. Data & Insights
  Once upon a time, Eastman Kodak owned memory-making. In the 1960s and ’70s, birthdays, vacations, Little League games—if it mattered, it went through a yellow box. Even Paul Simon immortalized the ritual in a song. Kodak believed image quality would protect the franchise. Consumers, they insisted, would never trade glossy prints for digital convenience. […]
  1. Merchandising
Getting your product onto the shelves of a major retailer is a defining milestone for any consumer brand. Retail placement delivers instant credibility, massive exposure, and daily access to thousands of new shoppers. But moving from a successful direct-to-consumer (DTC) brand to a retail-ready business requires more than demand—it requires a fundamentally different approach. Retail […]
  1. Media & Marketing
For emerging consumer brands, the path to retail success often comes down to one high-stakes moment: the retail line review. This is when retail buyers decide which products earn valuable shelf space—and which brands walk away with a polite “not right now.” If you’re a product manufacturer looking to expand distribution, scale faster, and break […]
  1. Technology & Innovation
Currys has hit the milestone of ten million likes on its TikTok channel. In a LinkedIn post, Anthony Savva of Fabric Social (a creative agency that works with the retailer), said: “What an achievement, what a team we have.” “It’s so easy to get caught up in performance when it comes to social but what […]
  1. Merchandising
Getting your product into Sam’s Club can be a major growth milestone for manufacturers and consumer brands. With more than 600 warehouse club locations across the United States and millions of loyal members, Sam’s Club offers unmatched exposure, high-volume sales potential, and strong brand credibility. However, landing shelf space at Sam’s Club is highly competitive. […]
  1. Corporate Finance
[Update as of January 15, 2026] A judge has approved Saks Global‘s request for $400 million in rescue financing to keep operations afloat as it moves forward with its bankruptcy and restructuring, but one notable company is challenging the whole plan — Amazon. The online retailer became a minority stakeholder in Saks Global in 2024 […]
  1. Corporate Strategy
Launching a new product is exciting. Scaling that product into mass retail is where the real challenge begins. For many brands, the jump from direct-to-consumer (DTC) sales to landing on shelves at retailers like Target, Best Buy, Costco, or Walmart can feel overwhelming. Retail has its own rules, timelines, and expectations—and getting them wrong can […]
  1. Data & Insights
Amazon’s Rufus validates what we’ve known for years: solving the Intent Gap is worth billions, says Warren Cowan, CEO at FoundIt! Customers who engage with Rufus convert 60% better because it bridges the gap between what they want (“headphones for running”) and how products are organised. But Rufus’ recommendations are 83% self-serving and only 32% […]
  1. Data & Insights
ChatGPT and Perplexity are building checkout systems. Soon enough, consumers will complete purchases without ever leaving their AI conversation. This fundamental shift in how people shop represents both an existential threat and an unprecedented opportunity for retailers. The question isn’t whether to adapt, but how quickly you can move. The Speed of this Disruption will […]
  1. Corporate Strategy
There’s an old search engine joke that the best place to hide a dead body is page two of Google search results. When search engines are the primary mode of finding information, brands do everything they can to be on the first page. That includes SEO tactics to become one of the ten blue links […]
  1. Data & Insights
  For more than a decade, Foodservice Solutions® Grocerant Guru®, Steven Johnson has documented a structural shift in how consumers discover, shop for, and consume food. The original blog post correctly identified mobile as a disruptive force; today, mobile is no longer disruptive—it is dominant. What has changed since the mid-2010s is not simply technology […]
  1. Channel: Drug
Winning shelf space at major drugstore retailers like Walgreens and CVS can transform your brand’s visibility, credibility, and revenue. These retail giants serve millions of consumers every week and offer unmatched exposure for beauty, wellness, personal care, OTC, and lifestyle products. But getting your product placed in Walgreens or CVS requires preparation, strategic positioning, and […]
  1. Trends & External Forces
Wine Enthusiast, the magazine and DTC merchant dedicated to wine expertise, has opened its first store in Manhattan’s SoHo neighborhood featuring a wide range of wine lifestyle products, from wine refrigerators and furniture to corkscrews and glassware. Since 1979, Wine Enthusiast has shaped how Americans discover, understand and enjoy wine through product innovation, customized cellar […]
  1. Technology & Innovation
One of the most anticipated episodes of The Remarkable Retail Podcast returns as Steve Dennis reviews and grades his annual retail predictions, offering a candid assessment of how the industry actually performed as 2025 unfolded. Known for balancing optimism with accountability, Dennis evaluates where macro forces, technology shifts, and retailer execution aligned—or diverged—from expectations. The episode opens […]
  1. Shopper & Customer
Getting your product into Apple Stores is a major milestone for any consumer electronics brand. Apple’s retail presence is unmatched—combining global reach, premium brand perception, and a loyal customer base that actively seeks innovative products. But Apple’s standards are exceptionally high, and competition is fierce. So how do you actually get your product onto Apple […]

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  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats
Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]

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