Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Data & Insights

Need to know: What is a Designated Market Area® (DMA), and why does it matter?

As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that […]
4 min read
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  1. Data & Insights

Need to know: What is share of voice?

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors. Advertising is […]
4 min read
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  1. Media & Marketing

In the battle of Saks vs. customers, vendors and Dallas — Nordstrom wins

​[[{“value”:” This audio is auto-generated. Please let us know if you have feedback. For the last several months Saks Global has vexed customers, suppliers and the city of Dallas, if not the whole state of Texas. Saks executives appear to be at war with civic leaders in Dallas who scrambled to solve a lease issue […]
6 min read
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  1. Technology & Innovation

The Home Depot Launches New Suite of Gen AI Tools for Customers

The Home Depot has unveiled Magic Apron, a proprietary suite of generative AI tools designed to help customers with their home improvement needs and projects. Magic Apron is available 24/7 on homedepot.com and the Home Depot mobile app. It is embedded into millions of product pages to summarize product reviews, answer specific how-to questions as […]
2 min read
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  1. Agencies & Vendors

What’s in a name? A Lot, if You Ask RangeMe Top Brand Yes Honey

Nobody wants to enter “naked chicks” into their browser search while they are on their work computer. But that’s what people had to do to find the honey-sweetened sodas and drizzlers created by Yes Honey Founder Heather Mincer, when her company was originally called Naked Chicks Pasture.  When you know the brand’s origin, the name […]
4 min read
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  1. Technology & Innovation

Netflix Might Make You a Bigger Part of Marketing Its Shows

Last fall, Netflix released “Moments,” a new feature that lets users clip and share parts of shows they’re watching via links that point back to Netflix. Now, the company is considering expanding that effort — perhaps with more prominent billing in the product itself — according to a new job listing. “Netflix recently launched moments, […]
4 min read
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  1. Technology & Innovation

Retail Technology Show announces 2025 Innovation Award shortlist including Pricer and Akeneo

Retail Technology Show (RTS) has announced the shortlist for its 2025 Innovation Awards, which champions the progressive technologies powering retail transformation. Every year, the awards highlight the best examples of game-changing solutions from across the RTS exhibition floor. They are judged by a panel made up of the RTS advisory board, as well as industry […]
4 min read
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  1. Technology & Innovation

Showcasing smart solutions: these are our biggest retail technology articles on LinkedIn right now

We’re big fans of LinkedIn and are busy building an amazing community of retail tech enthusiasts on the social media platform. As we power towards the 25,000 followers mark, these are the articles that are currently on their radars, including Co-op, Deliveroo, Barron McCann, Currys, Deloitte, Pricer, Focal Systems, RELEX Solutions, TPP Retail, Hightouch, NearSt, […]
8 min read
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  1. Data & Insights

How AI Overviews are Reshaping the Consumer Journey in 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumer’s attention and lead them where we want them to go. More and […]
7 min read
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  1. Operations & Supply Chain

Top 5 Problems Distributors Face with Their Product Vendors

In the complex world of product distribution, maintaining a harmonious relationship between distributors and manufacturers is essential for business success. However, this partnership is not without its challenges. From inconsistent product quality to communication gaps, distributors often face hurdles that can impact their operations and reputation. Understanding these challenges is crucial for manufacturers who strive […]
4 min read
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  1. Shopper & Customer

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. However, for challenger brands, these ‘pay-to-play’ spaces are dominated by household names with bigger budgets that ensure them (and their […]
4 min read
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  1. Media & Marketing

TikTok Introduces New ‘Most Loved’ Badge to Bolster Shoppers’ Confidence

As TikTok returns to the Google and Apple app stores, the social media platform’s shopping segment has introduced a new “Most Loved” badge aimed at giving consumers additional confidence in their TikTok Shop purchases. Business as Usual at TikTok Despite Continued Uncertainty TikTok and its users have been on a rollercoaster of uncertainty since January, […]
2 min read
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  1. Shopper & Customer

How Fabletics Leverages Social Proof to Stand Out in the Athleisure Crowd

There’s no shortage of competition today in the athleisure sector, and like its counterparts, 12-year-old Fabletics is always looking for an edge. The brand’s first distinguishing mark is its membership model, which sets it apart from Lululemon, Vuori, Alo Yoga and the like. But recently Fabletics has been finding another way to stand out — […]
6 min read
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  1. Department: Nonfood

Digital Distractions and Finding Focus

We need to find time for focus to do our best work. Ironically some of the tools we use to make us more productive are designed to steal focus. Distraction is the default setting. Some of this challenge relates to work norms. I love how Jeff Maurer joked about the “always on” expectations of Slack: […]
3 min read
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  1. Data & Insights

Need to Know: How big data plus people panels improves data quality 

In a previous Need to Know article, we examined TV media buying and how it needs to evolve to meet the demands of today’s highly fragmented TV ecosystem. The playing field is changing rapidly, and buyers need new tools to understand and reach their target audiences. A top priority for the industry has been the […]
5 min read
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  1. Data & Insights

Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors over the past few years. The post Buyers Are Glad Nielsen Is Moving Away […]
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  1. Data & Insights

Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts

Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for. The post Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts appeared first on AdExchanger.
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  1. Department: Food

Mix, match, and marvel: unlocking the beauty of antique barware

Antique barware is more than just a tool for mixing drinks; it’s a functional work of art that brings character and sophistication to any home bar. These vintage pieces offer a glimpse into the glamour and elegance of bygone eras, showcasing the craftsmanship and design trends of the past. What makes antique barware particularly captivating […]
7 min read
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  1. Shopper & Customer

Why Emotion is the Most Important Customer Experience Metric

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation while browsing late at night, […]
4 min read
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  1. Technology & Innovation

Curbing the $890 Billion Return Problem: Proactive Solutions for Retailers

With the holiday season just concluded, the challenge of managing merchandise returns is a reality for many retailers. According to the latest data from the National Retail Federation (NRF), merchandise returns are projected to reach an astounding $890 billion in 2024, accounting for approximately 16.9% of sales. While this underscores the inevitability of returns, it […]
4 min read
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  1. Department & Category

How to Achieve and Sustain SQF Certification

Safe Quality Food (SQF) certification is more than just a badge of compliance—it’s a gateway to building trust with retailers and customers while creating a robust food safety and quality system. Whether your goal is to meet regulatory requirements, expand your market reach, or streamline internal processes, SQF certification can set your business apart. Many […]
3 min read
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  1. Technology & Innovation

Including Simbe, Whatnot, bpost, and DoorDash: this week’s biggest retail technology stories

2025 is up and running, it’s nearly the weekend, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past few days, including N Brown Group, Akeneo, Ibotta, PittaRosso, Scarpe&Scarpe, Impact Analytics, Dentsu, Differin, and Dubit. 1. N Brown wraps […]
7 min read
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  1. Data & Insights

Need to Know: The value of independent measurement for retail media attribution

Worldwide retail media ad spending is projected to increase by nearly $100 billion between 2020 and 2025. Its 21.8% predicted rise this year will outpace growth rates in nearly all other forms of ad spending. Simply put, advertisers are putting greater emphasis on retail media in their ad plans. Based on Nielsen’s 2024 Annual Marketing […]
4 min read
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  1. Data & Insights

Why Restaurants and Convenience Stores Should Require Employees to Wear Body Cameras

  In an era marked by escalating retail crime, workplace violence, and evolving customer service demands, restaurants and convenience stores should be poised to embrace a game-changing innovation: employee body cameras according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.    Initially tested by major retailers like Walmart, body cameras are proving […]
4 min read
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  1. Technology & Innovation

Leveraging technology to elevate customer satisfaction in retail: trends and innovations

In today’s competitive retail landscape, customer satisfaction is more important than ever. With so many opportunities available, customers expect outstanding experiences based on what they are looking for. From a personalised shopping perspective to a seamless omnichannel experience, tech innovations are redefining the retail industry completely. That being said, let’s dive deeper into this article […]
6 min read
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  1. Data & Insights

Are Your Customers Happy? Price and Branding Insights for Success

  Consider this, digital guests are less satisfied than dine-in guests. In today’s competitive foodservice landscape, ensuring happy customers is more critical than ever for success. New data underscores a critical disparity—customers who dine in are often happier than those who experience a restaurant digitally through delivery, mobile apps, or takeout. According to updated insights […]
4 min read
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  1. Technology & Innovation

How Brands from Walmart to Pacsun Have Harnessed the Power of Digital Twins

In its broadest and most straightforward definition, a digital twin is “a virtual replica of a physical object, person or process that can be used to simulate its behavior to better understand how it works in real life,” according to McKinsey. Digital twins are often linked to a data source; in some cases, that means […]
5 min read
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Trending Topics

Editor’s Choice

  1. Channel: Drug
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Retailer Media
  8. Retail Ecosystem
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. Channel: Grocery
  2. Department & Category
  3. Department: Food
  4. Department: HBC
  5. Acquisitions, Divestitures & Mergers
  6. Corporate Strategy
  7. Corporate Finance
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Agencies & Vendors
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Associates & Employees
  16. Operations & Supply Chain
  17. Owned Brands (Private Label)
  18. Stores & Formats

Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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  1. Holiday & Events
  2. Holiday & Events

Shoppers believe best holiday deals are after holidays

A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
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