Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Data & Insights
What is DTC? Why Do You Need to Look into it? DTC has been making ripples in the ecommerce world owing to the fact that it has enabled brands to have direct access to their customers and cater to their specific needs head-on, rather than dealing through monopolized third parties.  Traditionally successful brands who have […]
  1. Technology & Innovation
Consumer packaged goods companies — think PepsiCo or Nabisco — face steep challenges from the rising cost of living and distribution. As inflation continues unabated, consumers’ disposable income isn’t going as far as it used to while products are becoming more expensive to ship. The pressure is on businesses to place their bets on the […]
  1. Media & Marketing
  Consumers are dynamic not static.  In 2022 there is no doubt that food marketers that want to reach their primary and secondary target customers are forced to shift how and where they spend their marketing dollars in order to garner the best results according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice […]
  1. Trends & External Forces
A narrowly divided Federal Trade Commission (“FTC”) has filed a misguided lawsuit against Walmart regarding money transfer services that the Company offers to consumers. Here’s what you need to know about the lawsuit: Since Walmart began offering our customers flat, low fee money transfer services at our stores, the company has saved consumers—particularly the unbanked […]
  1. Media & Marketing
Social media platforms have experienced impressive user and engagement growth the past few years, and many brands are spending big on social, turning to influencers to make more personal (and profitable) connections with consumers. In fact, global marketers say they plan to increase their spend on social media by 53% in the next year, more […]
  1. Technology & Innovation
Where are you selling food today?  Just this month retailer after retailer seems to be experimenting with a new format, platform, delivery type, or menu item that ‘travels well’, according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. These days, even the most regional restaurant chains are investing in new store prototypes […]
  1. Technology & Innovation
These are the RTIH articles that caught your fancy last week, including Gopuff, Amazon Fresh, STOCKED, Zapp, Roku, and Walmart. Gopuff named as instant delivery partner for London’s The O2 arena Quick commerce big hitter Gopuff has announced a tie up with The O2 arena in London. It has been named as the O2’s Principal […]
  1. Channel: Ecommerce & Digital
Ivana Kosovac is a Project Manager at Bobsled.  Prime Day is a key part of the year for retail brands. It offers an “oasis” in the middle of the summer months, which can be a slow-selling time for many categories.  This is one of the biggest sale events of the year and an opportunity to […]
  1. Media & Marketing
Influencer marketing platform Aspire has launched a new “reverse influencer marketplace” that puts creators in the driver’s seat, allowing them to reach out directly to brands and submit content for marketing campaigns. As the realm of influencer marketing evolves, creators are becoming much more sophisticated in their business practices and looking for ways to take […]
  1. Channel: Delivery
Convenience meal solution STOCKED has launched into its first ever retail collaboration with British on-demand delivery firm Zapp. STOCKED creates meals which are frozen into blocks, slotting straight into the freezer. Founded by school friends and hometown neighbours, Sam Moss and ex-street food Chef Charlie Gilpin in April last year, the venture has since gone […]
  1. Technology & Innovation
Mistakes are a common problem in the hospitality industry, but a new artificial intelligence product is looking to reduce them. Called Double-Check, the application uses AI to check the accuracy of off-premises orders. “We know that restaurants worldwide are struggling to keep up with the high demand for off-premise orders and an ongoing labor shortage,” […]
  1. Shopper & Customer
If your business is looking to optimize its online storefront, then it’s likely your team already has a lot of great products. Now, it’s all about figuring out how to get people to find and hopefully purchase those products. Maybe you’ve got some clicks coming in here and there, but they’re leaving too quickly to […]
  1. Data & Insights
Just a couple of decades ago, the concept of having your own E-commerce store was considered fanciful, even a dream. How would it work? What would such a store provide? How will the store handle all of the sales, the purchases, and even the logistics of the goods? It was a pipe dream for some, […]
  1. Channel: Restaurants
Popmenu CEO Brendan Sweeney has always listened to restaurants and built products around their problems. Now, Popmenu gets to experience the realities of running a restaurant — the company opened a restaurant in Atlanta. Called R&D Provisions, the restaurant is “where the power of food, technology, and ideas converge.” It serves salads, burgers, sandwiches and […]
  1. Operations & Supply Chain
As more customers shop online, the cost of returns has increased alongside it. Fashion giant Zara became the latest retailer to introduce charges for shoppers who return items bought online, with other stores predicted to follow suit. Fast-fashion brand Boohoo also recently warned its revenue was unlikely to grow in the first half of the […]
  1. Media & Marketing
Much like many activities, television viewing has historical norms, many of which are driven by the calendar. The growth of streaming, however, continues to change history, as streaming viewership hit yet another new high in May, claiming 31.9% of total TV time. May is historically the month when TV viewership is at its lowest, and […]
  1. Trends & External Forces
Retail sales were down in May compared to the month before, suggesting continuing inflation and higher prices for essentials has been a growing concern to the American consumer. It’s the first drop in retail sales in five months. The U.S. Census Bureau, in its monthly estimates report released Wednesday, said U.S. retail and food services […]
  1. Shopper & Customer
Personalization enables interactions with shoppers to be unique. Given the rise of data privacy concerns, brands must be creative in using data to personalize customer journeys. This is where non-personally identifiable information (non-PII data) comes in. What is non-PII data and its role in personalization on e-commerce sites? How can online brands leverage it to […]
  1. Data & Insights
Today’s shoppers have high customer service expectations and zero tolerance for issues. If an ecommerce business doesn’t meet their expectations in providing a decent and personalized CX, they will quickly move on to a competitor. This not just applies to the purchase phase but the post-purchase order delivery phase as well, which, unfortunately, you have […]
  1. Data & Insights
  Do you think your company can sell for to today’s consumers like you did in 2015, 2018, or 2021? Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated “If you are a Food Marketer today and not using handheld digital food marketing tools, you won’t be a food marketer for long.”   […]
  1. Media & Marketing
We’ve all seen the data: when brands share user-generated content (UGC), consumers trust them more and, in turn, are more likely to make a purchase.   As VP of Marketing for ResellerRatings, Christina Kay lives and breathes UGC. During this week’s Retail Remix, she shares her perspectives on how UGC is driving the future of social […]
  1. Shopper & Customer
Rick, a “veteran” farmer from Little Rock, Arkansas, is looking to take his produce to the big leagues and compete with the large retail players in his field. Rick was looking to, in his own words, “know rather than guess” how his market and possible customers would respond to his offerings. He also wanted to […]
  1. Media & Marketing
Online reviews are deal-makers and deal-breakers. While marketing is important, customers end up doing a lot of marketing on a brand’s behalf every time they leave a review. So, when planning a brand strategy, marketers should ask themselves: Do we want to talk about what our customers are already talking about, or do we want […]
  1. Data & Insights
Consumers are dynamic not static.  While most Americans prefer to wait, watch, and wonder when they will adopt a new food product or technology. Most wait until their friends have tried it and they get a personal recommendation according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  In fact, 56.7% of consumers […]
  1. Corporate Strategy
Ever since the U.S Securities and Exchange Commission (SEC) proposed rules governing climate-related disclosures from all public companies on March 21, environmental, social, and governance (ESG) reporting has become a necessary part for retail company corporate boards to address, especially in today’s environmentally and socially conscious world. Whether it’s understanding how the retailer is combatting […]

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Editor’s Choice

  1. Channel: Restaurants
  2. CPG: NonFood
  3. Channel: Restaurants
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: HBC
  7. ESG
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Data & Insights
  11. Shopper & Customer
  12. Trends & External Forces
The KFC x Crocs Clogs sold out quickly after New York Fashion Week influencer event, winning KFC an award in the ‘Events: New Product or Service Launch’ category of Ragan’s 2021 Media Relations Awards. After grabbing attention with its Extra Crispy Sunscreen, fried chicken-scented scratch ‘n’ sniff Valentine’s Day cards, and an 11 Herbs & […]
  1. Data & Insights
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Holiday & Events
What do you get when you combine one of the largest shopping events of the year with historic levels of inflation, stock shortages, and labor issues? We’ll tell you exactly what you get… You get the 2022–23 Back to School (BTS) shopping season. As noted in Field Agent’s Back to School Success Kit: How Brands […]
  1. Corporate Finance
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Merchandising
  13. Operations & Supply Chain
Kohl’s is off the sales block following the end of talks with Franchise Group (FRG), which has been the highest bidder for the company since the retailer began seeking a buyer in January 2022. When exclusive acquisition negotiations began in early June, FRG proposed $60 per share for Kohl’s, a valuation of $8 billion, eventually […]
  1. Associates & Employees
  2. Department: Foodservice
Today, the Underground Donut Tour, the World's Best Donut Tour, is launching their first tour within the European Union, specifically, in Dublin, Ireland. The Underground Donut Tour has been running for 7 years across the US and the UK, including Chicago, Philadelphia, New York City, Portland, Seattle, Boston, Nashville, New Orleans, London and now adding Dublin to our roster. Hosting thousands of guests from around the world and showcasing the best doughnuts each city has to offer.