Marketing: UGC

Articles on UGC (User Generated Content), Ratings & Reviews.

  1. Shopper & Customer
Created in 1960 by Jerome McCarthy, the marketing mix gives concrete form to the marketing actions that can play a major role in satisfying the target audience in a given market. Indeed, your marketing and sales strategy must be based on clear objectives and positioning to enable you to envisage concrete actions to become a […]
  1. Technology & Innovation
2023 will continue to come with challenges for the retail industry. One that remains front and center  is recruiting and retaining customer facing employees. While 223,000 jobs were added in the U.S. in December, the retail industry continues to struggle. In our most recent research report, The Future of Retail Customer Service, the #1 barrier […]
  1. Media & Marketing
Two-thirds (64%) of customers will leave a negative review when their delivery is delayed or they receive an unsatisfactory response to a “where is my order” (WISMO) query, highlighting the critical role of real-time post-purchase delivery information and customer communication in avoiding potentially damaging negative online reviews. Original research of 1,000 UK consumers in the Last […]
  1. Data & Insights
Today’s guest post comes from Rhiannon Naslund, Chief Marketing Officer at Kalderos. Rhiannon discusses the growing collaboration between manufacturers and covered entities regarding 340B discount claims. She goes on to describe the Kalderos Discount Hub solution that reviews claims that have a high likelihood of being a duplicate discount. To stay up-to-date with the latest […]
  1. Associates & Employees
NewsPro Retail Group, the Fed’s newspaper and magazine category service has reached an important milestone with the recruitment of its 1,500th member. The group said the free member benefit equips news retailers with all the professional skills and knowledge they require to manage the challenging newspaper and magazine categories. Ongoing support includes range reviews, improved […]
  1. Retailer Media
What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […]
  1. Technology & Innovation
In collaboration with Baringa, Retail Technology Show 2023 has announced its 2023 Start-Up Safari Stars, a selection of firms whose “groundbreaking and disruptive solutions are set to transform the retail industry”. Retail Technology Show 2023 will take place on 26th and 27th April at London’s Olympia. Visitors to the show will be able to check […]
  1. Media & Marketing
Interested in maximizing the impact of your company’s loyalty program? You’re not alone. Loyalty programs drive improvements in revenue, customer retention and other factors that are vital to your brand’s success. In the first installment of our three-part series, we focused on the initial stages of loyalty programs: acquisition and education/onboarding. But what happens after […]
  1. Shopper & Customer
Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […]
  1. Shopper & Customer
“A mindset shift needs to desperately happen in terms of looking at the buyer journey as one journey.” — Anne Stephenson, Partner, Explorer Research In the last few years, consumers have kept brands on their toes. Their behavior is constantly changing, and the shopper journey is now characterized by continuous zigging and zagging rather than […]
  1. Shopper & Customer
The pandemic years were boom times for numerous sectors of the economy, including home and bedding, furniture, and home workout brands. In a short period of time, Americans spent $118 billion spiffing up their homes (some categories of home goods, such dishwashers, spiked 4000 percent). Home sales also spiked as people sought more space. But […]
  1. Data & Insights
In today’s e-commerce space, video marketing has turned out to be one of the most important forms of content to promote products. This is primarily due to its ability to reach a larger group of target audiences and attract them.  According to SearchEngineWatch, videos help persuade 73% of people to buy a product or service. […]
  1. Shopper & Customer
Running a business involves juggling an array of tasks. For many, payment management can be challenging to tackle. However, starting on the right track regarding the payment aspect is crucial to ensure a seamless flow of operations. In the past years, payment processing can be considered complex since various elements such as customer data, invoices, […]
  1. Data & Insights
Are you thinking of remodelling your commercial space, but are not sure where to begin? Making the decision and finding the right commercial remodelling service for your project can seem daunting. Well, don’t worry because this article is here to help. We’ll provide some simple tips and tricks on how to evaluate potential services and […]
  1. Shopper & Customer
WAUKESHA, Wis. – HRG’s new item review team, in its ongoing evaluation of products suitable for the independent pharmacy channel, examined 1,875 new health, beauty, and wellness (HBW) items in 2022. This is a decrease of 15.8% from the 2,227 products reviewed in 2021, and it is the third consecutive year with a decrease in […]
  1. Media & Marketing
Loyalty programs are invaluable tools for retailers, but the fact that most brands offer them also means a program alone may not be enough to differentiate your brand — and competition for new members is fierce. Even more challenging? Keeping those customers engaged in your loyalty program long term. To stand out, your brand needs […]
  1. Operations & Supply Chain
The retail industry is highly competitive, especially in this era of technology-based commerce. This means that most consumers expect retail companies to have faster turnaround times for product deliveries. They should also manage goods coming from their suppliers to ensure that they have enough stock on hand at all times.  With these changing demands, retailers […]
  1. Data & Insights
Most online retailers recognize the importance of artificial intelligence and machine learning technologies. In fact, more than four-fifths of e-commerce businesses report that they’re either exploring or already using AI solutions to increase business success. Whether these companies use AI to maximum effect, however, depends on exactly how they integrate AI into their operations. Leveraging […]
  1. Data & Insights
Looking around in 2023, we need to ask whether the concept of the funnel still applies in the digital age. Although it is a neat analogy or system to classify or organize the traditional buying process, we see that rather than a linear ‘funnel,’ buyers exist in a ‘cloud.’ People start to interact and engage […]
  1. Technology & Innovation
Software development involves many different steps, processes, and knowledge of a large number of tools and programs. In order to avoid mistakes when writing code, the programmer should become familiar with the key factors in the formation of software. Today there is a software development company whose core work is software development. Programmers create individual […]
  1. Shopper & Customer
With increasing emphasis on omnichannel strategy when engaging customers, real-time communication becomes essential as more and more consumers prefer brands to communicate with them via SMS. Consider the following data: 8 percent of Americans opt for SMS as their preferred communication channel to receive transactional updates; and 3 percent of American consumers wish to receive […]
  1. Shopper & Customer
During the early 2000s, while the retail industry was getting battered by e-commerce, grocery stores were seemingly safe. Twenty years — and a pandemic — later, much has changed; e-commerce and delivery services have transformed grocery retail. Today, when consumers visit a store, they enter with much higher expectations. A convenient and smooth, seamless shopping […]
  1. Technology & Innovation
AI personalisation platform True Fit has named former Snap and Bazaarvoice exec Rob Weaver as its new chief revenue officer (CRO). True Fit CEO William R. Adler said Rob joins… The post True Fit names former Snap and Bazaarvoice exec as chief revenue officer appeared first on Latest Retail Technology News From Across The Globe […]
  1. Trends & External Forces
Consumers regard sustainability – environmental efforts in particular – as an important criteria when choosing financial services (FS) providers. As more and more people tap into green banking, how can banks and other FS providers communicate their sustainable messages clearly and consistently to consumers? In this blog, we explore 3 ways financial services providers can […]
  1. Media & Marketing
Affiliates sometimes post less-than-helpful reviews of the products they’re promoting to garner organic search traffic. Google is cracking down. The post How Affiliates Address Google’s Product Review Updates appeared first on Practical Ecommerce.
  1. Shopper & Customer
B2B and B2C e-commerce are two very different entities that everyone in marketing and business talks about. Both have a different target, a different buying motive, a different type of content, different needs and many more. When we hear about B2B e-commerce we talk about “Business to Business”, whereas for B2C e-commerce we will talk […]
  1. Corporate Finance
Whether you’re a small business owner or a savvy investor, buying liquidation pallets can be a great way to get high-quality merchandise at a fraction of the price. Many investors make a living buying liquidation pallets, and so can you as long as you’re investing the right way. How to Find and Buy Quality Liquidation […]
  1. Operations & Supply Chain
If your eCommerce business uses a warehouse for storage and distribution of goods, optimizing the warehouse is essential. By implementing the right technology, design, and processes, businesses can improve the efficiency and effectiveness of their warehouse operations, resulting in cost savings, improved customer satisfaction, and increased competitiveness. The eCommerceFuel Forum has more than 300 threads […]
  1. Media & Marketing
The retail landscape has changed drastically over the past few years as businesses continue to ride the wake of a subsiding pandemic. Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. About 37% of people say they use contactless delivery more than […]
  1. Shopper & Customer
Digital signage looks vastly different today from my early days working for a niche hardware manufacturer developing simplistic solutions for groceries and customer-facing retail applications. Digital signage then was quite simplistic. These solutions didn’t incorporate interactive touch — because most solutions ran solely on a USB stick with a media or DVD player. However, those […]

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Editor’s Choice

  1. Channel: Mass
  2. International
  3. Shopper & Customer
  4. Technology & Innovation
Supermarket giant Tesco came under fire following the announcement that it will be reducing the value of Clubcard reward vouchers from June 2023. The reduction will come into force after… The post Tesco infuriates shoppers as it slashes Clubcard points value appeared first on Latest Retail Technology News From Across The Globe – Charged.
  1. Technology & Innovation
  2. Corporate Strategy
  3. Corporate Finance
  4. Partnerships & Alt Profit
  5. Media & Marketing
  6. Agencies & Vendors
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation
AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […]
  1. Partnerships & Alt Profit
  2. Partnerships & Alt Profit
  3. Shopper & Customer
  4. Technology & Innovation
Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […]
  1. CPG: Food
  2. Channel: Grocery
  3. Department & Category
  4. Department: Beverage
  5. Department: Food
  6. Corporate Strategy
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Merchandising
  11. Owned Brands (Private Label)
Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […]

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