Metaverse

  1. Technology & Innovation

Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution

As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […]
3 min read
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  1. Trends & External Forces

Live from Groceryshop with Coca-Cola’s Simon Miles

Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada. Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: Retail media is a fast changing landscape […]
2 min read
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  1. Shopper & Customer

Optimizing your shopper marketing strategy with consumer insights

The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […]
8 min read
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  1. Media & Marketing

Brands Respond To The New Meaning Of Belonging

We live in an uncertain world. We have become more skeptical and distrusting. Our environment seems unsettled, unpredictable and unstable. And, then, to magnify these feelings, we experienced Covid-19. During the coronavirus pandemic, many behaviors and attitudes changed. Our desires for satisfaction of contradictory needs and wants grew stronger. We simply do not want to […]
5 min read
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  1. CPG: Food

How CPG Brands Can Deliver a Best-in-Class DTC Experience DSI

“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
11 min read
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  1. Channel: Mass

Walmart Continues to Target Digital Natives

  That’s right Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences […]
3 min read
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  1. Technology & Innovation

These innovations are revolutionising the online gambling industry

The online gambling industry has undergone a remarkable transformation over the past few years, thanks to a wave of innovative technologies and novel approaches. In this article, we’ll explore the game-changing innovations that are revolutionising the way we experience online casinos and betting platforms. From virtual reality (VR) experiences to blockchain technology, these developments are […]
3 min read
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  1. Technology & Innovation

Herman Miller, Design Within Reach Launch 3D Product Visualization Online

To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. The 3D product visualization and customization features are powered by 3D Cloud by Marxent and are available on top-performing seating products, with plans to add more […]
2 min read
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  1. Partnerships & Alt Profit

Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships

Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season. Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across […]
2 min read
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  1. Department: Food

The Future of Natural Language Processing: A New Era

In today’s digital world, we are constantly generating vast amount of text data through emails, social media posts, articles, and more. Understanding and making sense of this unstructured text data is a challenging task. So now, Natural Language Processing (NLP) comes to play an important role here. In this blog post, we’ll explore what is […]
< 1 min read
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  1. Data & Insights

Retail Traffic Trends #151: Long Live Impulse Buys

Knowing that consumers today are adept at balancing frugality and indulgence, in 2024 we expect to e-commerce to take on an even more dominant role, and in-store shopping to make a major comeback. This week, we explore how impulse buys are slowly disappearing and look forward to trends we expect to see in 2024. THIS […]
2 min read
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  1. Shopper & Customer

Driving Sales and Brand Loyalty With Compelling PDPs

Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives […]
4 min read
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  1. Technology & Innovation

Walmart’s Cultureverse Gives Black Creators a Voice By Design

It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We wanted it […]
3 min read
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  1. Technology & Innovation

Featuring AiFi, Macy’s, and TalkShopLive: RTIH runs you through the week’s coolest retail technology plays

RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including robot food delivery services, autonomous stores, AI chatbots, and peer-to-peer resale platforms. The University of Akron The University of Akron has rolled out a robot food delivery service, covering its campus building and residence halls. […]
8 min read
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  1. Technology & Innovation

Hackathons, drones and chatbots: RTIH flags the biggest retail technology news stories of the week

It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Marks and Spencer. Amazon, Kingfisher, Macy’s, and Just Eat Takeaway.com. 1. Marks and Spencer hackathon explores generative AI […]
4 min read
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  1. Media & Marketing

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […]
2 min read
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  1. Media & Marketing

Claire’s Unveils Reimagined Loyalty Program — C.Club

Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […]
2 min read
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  1. Shopper & Customer

Is Cash King Again? UK Consumer Spending Habits in a Cost of Living Crisis

There were very few industries that weren’t affected by the COVID-19 pandemic, and the UK finance industry was no exception. Driven by restrictions on physical locations, the industry as a whole forged a greater reliance on digital channels. The move to a predominantly digital model was a long-time coming, innovations in financial technology have created […]
5 min read
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  1. Technology & Innovation

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs.    “After exploring our options over the […]
2 min read
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  1. Technology & Innovation

Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering

Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs.    “After exploring our options over the […]
2 min read
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  1. Data & Insights

Last minute tips and tricks for BFCM – 2023 + checklist

BFCM is just around the corner. We know that as a brand, you must have worked on your SEO months ago and worked on various deals and marketing strategies to lock in the BFCM crowd. Here are a few last-minute tips and tricks that can help you with your whole BFCM strategy. Last minute tips […]
6 min read
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  1. Data & Insights

Unique Holiday Marketing Ideas for Ecommerce brands with Examples

Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their […]
5 min read
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  1. Technology & Innovation

Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop

Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1 Low “Tinaj” sneaker, which is valued at $120, is exclusively available for members via Nike’s SNKRS application. Only .Swoosh members who have purchased and revealed an Our Force 1 (OF1) virtual box will be eligible for the […]
2 min read
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  1. Technology & Innovation

UPDATE: Meta’s New Generative AI Features Now Available to Advertisers

Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with Small Group of Advertisers‘ and was updated with new information on Oct. 6, 2023. Update from October 6, 2023 — All the tools discussed in the below article have officially left the “sandbox” […]
5 min read
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  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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