Metaverse

  1. Technology & Innovation
As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […]
  1. Trends & External Forces
Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada. Follow  Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: Retail media is a fast changing landscape […]
  1. Shopper & Customer
The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […]
  1. Media & Marketing
We live in an uncertain world. We have become more skeptical and distrusting. Our environment seems unsettled, unpredictable and unstable. And, then, to magnify these feelings, we experienced Covid-19. During the coronavirus pandemic, many behaviors and attitudes changed. Our desires for satisfaction of contradictory needs and wants grew stronger. We simply do not want to […]
  1. CPG: Food
“We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […]
  1. Channel: Mass
  That’s right Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.   In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences […]
  1. Technology & Innovation
The online gambling industry has undergone a remarkable transformation over the past few years, thanks to a wave of innovative technologies and novel approaches. In this article, we’ll explore the game-changing innovations that are revolutionising the way we experience online casinos and betting platforms. From virtual reality (VR) experiences to blockchain technology, these developments are […]
  1. Technology & Innovation
To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. The 3D product visualization and customization features are powered by 3D Cloud by Marxent and are available on top-performing seating products, with plans to add more […]
  1. Partnerships & Alt Profit
Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season. Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across […]
  1. Department: Food
In today’s digital world, we are constantly generating vast amount of text data through emails, social media posts, articles, and more. Understanding and making sense of this unstructured text data is a challenging task. So now, Natural Language Processing (NLP) comes to play an important role here. In this blog post, we’ll explore what is […]
  1. Data & Insights
Knowing that consumers today are adept at balancing frugality and indulgence, in 2024 we expect to e-commerce to take on an even more dominant role, and in-store shopping to make a major comeback. This week, we explore how impulse buys are slowly disappearing and look forward to trends we expect to see in 2024. THIS […]
  1. Shopper & Customer
Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives […]
  1. Technology & Innovation
It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We wanted it […]
  1. Technology & Innovation
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including robot food delivery services, autonomous stores, AI chatbots, and peer-to-peer resale platforms. The University of Akron The University of Akron has rolled out a robot food delivery service, covering its campus building and residence halls. […]
  1. Technology & Innovation
It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Marks and Spencer. Amazon, Kingfisher, Macy’s, and Just Eat Takeaway.com. 1. Marks and Spencer hackathon explores generative AI […]
  1. Media & Marketing
Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […]
  1. Media & Marketing
Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […]
  1. Shopper & Customer
There were very few industries that weren’t affected by the COVID-19 pandemic, and the UK finance industry was no exception. Driven by restrictions on physical locations, the industry as a whole forged a greater reliance on digital channels. The move to a predominantly digital model was a long-time coming, innovations in financial technology have created […]
  1. Technology & Innovation
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs.    “After exploring our options over the […]
  1. Technology & Innovation
Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs.    “After exploring our options over the […]
  1. Data & Insights
BFCM is just around the corner. We know that as a brand, you must have worked on your SEO months ago and worked on various deals and marketing strategies to lock in the BFCM crowd. Here are a few last-minute tips and tricks that can help you with your whole BFCM strategy. Last minute tips […]
  1. Data & Insights
Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their […]
  1. Technology & Innovation
Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1 Low “Tinaj” sneaker, which is valued at $120, is exclusively available for members via Nike’s SNKRS application. Only .Swoosh members who have purchased and revealed an Our Force 1 (OF1) virtual box will be eligible for the […]
  1. Technology & Innovation
Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with Small Group of Advertisers‘ and was updated with new information on Oct. 6, 2023. Update from October 6, 2023 — All the tools discussed in the below article have officially left the “sandbox” […]
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  1. Trends & External Forces
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Corporate Strategy
  6. Corporate Finance
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Technology & Innovation
  12. Trends & External Forces
  13. Stores & Formats
The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]

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