1. Channel: Mass
BENTONVILLE, Ark. — As part of its ongoing quest to meet its customers wherever they are, Walmart on Monday launched two new immersive virtual experiences on Roblox, a metaverse gaming platform. Called Walmart Land and Walmart’s Universe of Play, the spaces are meant to offer unique interactive content and entertainment for Gen Z shoppers, allowing […]
  1. Technology & Innovation
From TechCrunch, a story about how Walmart “is stepping into the metaverse with two new experiences on Roblox: ‘Walmart Land’ and ‘Universe of Play.’ The virtual worlds are aimed at younger Walmart customers and let Roblox players collect new virtual merchandise, play games featuring toys and characters, earn toys from a blimp, attend live concerts, […]
  1. Channel: Mass
Walmart is launching two new immersive experiences on the Roblox metaverse platform: Walmart Land and Walmart’s Universe of Play. The former will bring fashion, style, beauty and entertainment items to the Roblox community of over 52 million daily users. The latter, meanwhile, is pitched as “the ultimate virtual toy destination in Roblox, just in time […]
  1. Channel: Mass
BENTONVILLE, Ark., Sept. 26, 2022 — Hold onto your headsets! Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox. Called Walmart Land and Walmart’s Universe of Play, the spaces offer unique interactive content and entertainment for customers, bringing to life the best of Walmart’s ‘isles’ in a virtual […]
  1. Shopper & Customer
By Christoph Wagner, CEO, Scanbot SDK GmbH The retail industry is facing seismic shifts, and the Covid-19 pandemic has been rocket fuel for changes in customer demands. Today, digital and contactless shopping experiences are just part of everyday life for many – especially amongst the younger generations. 🚀Retail x Mobile Barcode Scanning Are you still […]
  1. Technology & Innovation
Home improvement retailer Lowe’s has unveiled its interactive retail digital twin in two stores and will open its virtual 3D product catalog to populate this new technology in the coming weeks. Lowe’s digital twin is powered by the NVIDIA Omniverse Enterprise, which allows associates to engage with a store’s digital data to optimize operations and […]
  1. Technology & Innovation
Celia Van Wickel has taken on the role of Global Director and Head of Omnichannel Analytics at Mars Wrigley Confectionery. She joins from Kantar where she served as Senior Director, Digital Commerce. Prior to that, she was Senior Manager, DTC & E-commerce Shopper Insights at The Coca-Cola Company. After over 30 years as a Mars […]
  1. Technology & Innovation
The crypto industry seemed to age several decades over the past bull run, maturing in some places while barreling ahead in ambitious new pursuits, including DeFi, NFTs and web3. And while scams continued to proliferate and hacker heists became a weekly occurrence, the space onboarded an onslaught of retail investors and fostered feverish excitement among […]
  1. Technology & Innovation
Jay McBain, formerly of Forrester and now with tech analyst firm Canalys, is the world’s leading expert in partner, channel, and ecosystem technology. Where I’ve gone broad with the martech landscape, Jay has gone deep with his own ecosystem tech landscape. He recently released his 2022 Channels Ecosystem Landscape, shown in the image above but […]
  1. Technology & Innovation
“Generally speaking, we’re in an environment that we probably could have predicted, and one where our retail gut and our retail experience will actually help us through. ‘How can we make it easy for people to buy things that we make a profit from? How can we make it easier to increase basket spend? How […]
  1. Shopper & Customer
We’ve all witnessed the pandemic’s devastating effects on retail shopping and the significant downturn in customer foot traffic in-store, but experts now point to a major shift in customer behavior. Recent figures, including the consumer stats we’re always monitoring at TrueSource, show that customers are returning to brick-and-mortar locations — some experts even forecast a record sales […]
  1. Shopper & Customer
Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. And at a time when knowing and resonating with your customer […]
  1. Media & Marketing
One of a brand’s most important elements is its perception as a responsible entity. This is especially true of a corporate brand. Responsibility is about demonstrating good corporate citizenship. Responsibility must be corporate-wide. Responsibility must be ingrained into the enterprise as a whole and reflected in all thought and action. Every brand should have a […]
  1. Technology & Innovation
With an estimated market value of more than $1 trillion in yearly revenue, the metaverse is quickly emerging as a significant opportunity for brands to engage customers and create a community of loyal advocates. While it provides a wealth of marketing opportunities, the metaverse — a set of interconnected virtual reality (VR) worlds where people […]
  1. Shopper & Customer
Black Friday and Cyber Monday (BFCM) are just around the corner, and it’s never too early to prepare ahead. This year, in addition to the lingering effects of the pandemic, there’s a looming recession that’s shifting consumer behavior and demand. Product and fulfillment costs are rising, consumption is declining, and inventories are surging. As a […]
  1. Shopper & Customer
In the restaurant business, they say that “People eat with their eyes first.” That means that even if the food is cooked perfectly and is delicious, a bad presentation can put someone off before they even try it. Retailers and brands are facing the same challenges. You might have the best products or prices on […]
  1. Technology & Innovation
Blackstock & Weber for Bloomingdale’s 150th Bloomingdale’s has debuted a lineup of designer collaborations, events and digital activations, including a virtual store, to celebrate its 150th anniversary. A 150th Anniversary Collection of exclusive limited-edition merchandise launched on Sept. 8, the day before New York Fashion Week kicks off. The line features more than 300 products from brands […]
  1. Technology & Innovation
Corporate executives are prioritizing digital transformation — even ahead of tackling market and economic instability and accelerating growth for their businesses, according to a new survey conducted by Decentralization Deciphered (D2), a subsidiary of Emerald Holding, Inc. The rapid emergence and dominance of Web 3.0 in tech and industry conversations undoubtedly is impacting digital transformation […]
  1. Technology & Innovation
Perfect Corp. has partnered with Colgate for the launch of an algorithm to bring the results of the brands’ Colgate Optic White Overnight Teeth Whitening Pen to life through augmented reality technology. The tool simulates tooth whitening results that may be achieved with the aforementioned product after two weeks of use. “We are excited to […]
  1. Shopper & Customer
The pandemic kickstarted an omnichannel shopping trend, with 60 percent to 70 percent of consumers researching and purchasing both in-store and online. At the same time, customer experience remained king. As consumers become increasingly demanding and accustomed to the ease and convenience of shopping online, physical retail stores are having to step up their game. […]
  1. Technology & Innovation
RTIH asks major players in the retail technology space for their thoughts on the sector, and throws in a random question to keep them on their toes. This time around, our five questions go to James Fraser, Channel and Alliances Director at Dynamic Yield, a Mastercard company. RTIH: Looking at the hottest retail technologies right […]
  1. Channel: Mass
Target personas. It’s a buzzword that gets thrown around quite a bit when talking about audience targeting, but what does it really mean? And how do you nail defining yours so they’re informative, and most importantly, useful?  Here’s our easy step-by-step guide to target personas. First things first, what is a target persona? A target […]

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CFO Richard Galanti says customers not trading down to private label Costco Wholesale has followed up one strong fiscal year with another. The Issaquah, Wash.-based warehouse club chain posted double-digit net and comparable sales growth for its fiscal 2022 fourth quarter and full year, while topping Wall Street’s consensus earnings-per-share forecast for both periods. Related: Costco […]
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RTIH rounds up the retail systems ventures whose funding rounds have been making headlines, including Swiftly, Ryft, Instant Commerce, and 1MRobotics. 1. Ryft Ryft, a PSD2 compliant payments system firm, has raised a seed round, led by SFC Capital. Additional investors include the ex-founder of Shutterstock and the founder of LoveFilm. This brings Ryft’s total […]
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Axios reports that “Walmart+ members in some U.S. markets will be able to schedule to have returns picked up from their doorsteps starting the first week in October … ‘Return Pickup from Home’ is scheduled by app.” Walmart says that “members won’t need to provide a box or a label – simply hand off the […]