Channel: Grocery The Friday Checkout: Albertsons gets its big YouTube moment The grocer, which has played around in the metaverse, recently teamed up with viral video hitmaker Jimmy Donaldson, aka “MrBeast.” Grocery Dive December 8, 2023December 8, 2023 < 1 min read Regional GroceryMarketing: Social MediaAlbertsons / SafewayMetaverseTrends: Tech 0 Saving Bookmark this article Bookmarked
Technology & Innovation Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […] Rebecca Rom-Frank December 7, 2023December 7, 2023 3 min read Technology & InnovationAIConsumersDept. HBCHoliday & EventsPredictions and ForecastsMarketing: Social MediaHealth & WellnessInclusivityCompetitionDept. FreshCOVID19Dept. Natural / OrganicData & InsightsDept. NonfoodESG and CSRTech: AR and VRShoppersPricing & PromotionsMetaverseMarketing: VoiceMarketing: Direct & PersonalizationMarketing: Brand 0 Saving Bookmark this article Bookmarked
Trends & External Forces Live from Groceryshop with Coca-Cola’s Simon Miles Simon Miles, VP of Global Omnichannel Customer Platforms at the Coca-Cola Company joins the CPG Guys in conversation at the recent Groceryshop industry conference in Las Vegas Nevada. Follow Simon Miles on LinkedIn at: https://www.linkedin.com/in/simon-miles-727290/Follow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/Follow Coca-Cola online at: https://www.coca-colacompany.com/ Simon answers these questions: Retail media is a fast changing landscape […] The CPG Guys December 6, 2023December 6, 2023 2 min read Coca ColaMarketing: Social MediaIndustry Conferences and EventsMarketing: Retail MediaOmnichannelData & InsightsPodcastsMeta (Facebook)StrategyShoppersMetaversePredictions and ForecastsConsumersTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Shopper & Customer Optimizing your shopper marketing strategy with consumer insights The best marketing in the world won’t move the needle if potential customers shy away at the last moment. One way to avoid this is shopper marketing, a group of tried and true techniques designed to make the last mile of the purchase journey so effortless that potential customers become actual customers. In this blog […] GWI (Global Web Index) December 1, 2023December 1, 2023 8 min read ShoppersConsumersMarketing: ShopperTechnology & InnovationAIStrategyMarketing: In StoreMarketing: Social MediaData & InsightsMarketing: Direct & PersonalizationMarketing: TradeTargetESG and CSRBig DataDept. GroceryInternational - UKPricing & PromotionsMetaverseDept. BeverageDeliveryReturnsAcquisitionOmnichannelOwned Brands (Private Label)PackagingCustomer ExperienceMarketing: BrandTrends: TechMarketing: Loyalty & SubscriptionDept. Adult BevEconomyPop UpsMarketing: Retail MediaMarketing: UGCMerchandisingMeta (Facebook)Operations & Supply ChainPredictions and ForecastsData VisualizationBrick and MortarStore FormatSustainabilityTrends: MarketingTrends: RetailKrogerUnileverDept. ApparelGoogleMarketing: Broadcast 0 Saving Bookmark this article Bookmarked
Media & Marketing Brands Respond To The New Meaning Of Belonging We live in an uncertain world. We have become more skeptical and distrusting. Our environment seems unsettled, unpredictable and unstable. And, then, to magnify these feelings, we experienced Covid-19. During the coronavirus pandemic, many behaviors and attitudes changed. Our desires for satisfaction of contradictory needs and wants grew stronger. We simply do not want to […] Branding Strategy November 28, 2023November 29, 2023 5 min read ConsumersMarketing: BrandStrategyESG and CSRCOVID19RestaurantsShoppersMarketing: In StoreDept. GroceryMarketing: Social MediaSustainabilityDeliveryData & InsightsTechnology & InnovationTikTokPredictions and ForecastsMetaverseAssociates 0 Saving Bookmark this article Bookmarked
CPG: Food How CPG Brands Can Deliver a Best-in-Class DTC Experience DSI “We started realizing that DTC was the fastest way to get our products in front of consumers and get real-life feedback.” — Carter Jensen, Senior Manager of Global Ecommerce, General Mills In recent years, we’ve seen upstart and digitally native brands launch their own direct-to-consumer (DTC) experiences, but General Mills is proving legacy brands and […] Digital Shelf Institute November 27, 2023November 27, 2023 11 min read General MillsConsumersStrategyShoppersMerchandisingData & InsightsPartnershipsTechnology & InnovationDept. NonfoodMarketing: TradeMarketing: Social MediaAcquisitionMarketing: ShopperMarketing: In StoreESG and CSRCustomer ExperienceDept. GroceryMarketing: Loyalty & SubscriptionMetaverseOperations & Supply ChainProcter & GambleShopifySustainabilityTech: AR and VR 0 Saving Bookmark this article Bookmarked
Channel: Mass Walmart Continues to Target Digital Natives That’s right Walmart is targeting the next generation of consumers with interactive participatory marketing that it hopes to edify its relationship with a new generation of consumers according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In what it hopes is branding coup, Walmart recently debuted 2 digital play experiences […] Grocerant Guru November 19, 2023November 19, 2023 3 min read WalmartGamingData & InsightsConsumersMetaverseTargetDept. NonfoodDept. Toys & GamesTrends: TechPredictions and ForecastsMarketing: BrandInternationalOmnichannelExecutivesHoliday & EventsBrick and MortarMeta (Facebook)Pricing & PromotionsRestaurantsStreamingAmazon 0 Saving Bookmark this article Bookmarked
Technology & Innovation These innovations are revolutionising the online gambling industry The online gambling industry has undergone a remarkable transformation over the past few years, thanks to a wave of innovative technologies and novel approaches. In this article, we’ll explore the game-changing innovations that are revolutionising the way we experience online casinos and betting platforms. From virtual reality (VR) experiences to blockchain technology, these developments are […] Retail Technology Innovation Hub November 12, 2023November 12, 2023 3 min read Technology & InnovationAIData & InsightsTech: AR and VRMarketing: UGCblockchainShoppersCryptoGamingPredictions and ForecastsDept. NonfoodSustainabilityMetaverseDept. Toys & GamesESG and CSRPartnershipsMarketing: Trade 0 Saving Bookmark this article Bookmarked
Technology & Innovation Herman Miller, Design Within Reach Launch 3D Product Visualization Online To make product customization easier and more contextual for online shoppers, Herman Miller and Design Within Reach (DWR) have both launched 3D product visualization on their U.S. retail websites. The 3D product visualization and customization features are powered by 3D Cloud by Marxent and are available on top-performing seating products, with plans to add more […] Retail TouchPoints November 7, 2023November 7, 2023 2 min read ShoppersGamingTechnology & InnovationMarketing: Social MediaTech: AR and VRPredictions and ForecastsMetaverseExecutives 0 Saving Bookmark this article Bookmarked
Technology & Innovation Why augmented reality should be part of your holiday marketing strategy Learn how you can elevate your holiday marketing with AR. Engage audiences, boost conversions and create unforgettable brand interactions. MarketingDive November 7, 2023November 7, 2023 < 1 min read Holiday & EventsTechnology & InnovationTech: AR and VRMetaverseStrategy 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Claire’s Adds Kohl’s to Growing Roster of Retail Partnerships Claire’s is adding to its growing retail presence through a new partnership with Kohl’s that will see an assortment of the brand’s jewelry, accessories and cosmetics featured in Kohl’s stores nationwide in time for the holiday season. Claire’s activation at Kohl’s began rolling out in early October and will be live at 700 Kohl’s across […] Retail TouchPoints October 26, 2023October 26, 2023 2 min read PartnershipsMetaverseMarketing: Loyalty & SubscriptionTrends: TechBrick and MortarKohlsConsumersTechnology & InnovationWalmartMarketing: BrandMarketing: Social MediaGamingMarketing: In StoreInternational - UKTargetStore LocationShoppersRegional GroceryMerchandisingDept. NonfoodKrogerHoliday & EventsData & InsightsExecutivesDept. Toys & GamesDept. ApparelCVSAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Technology & Innovation Google expands AR try-on tech to hair color The company is also introducing augmented reality beauty ads, where brands can have a try-on experience in place of a product image. RetailDive October 26, 2023October 26, 2023 < 1 min read Technology & InnovationGoogleTech: AR and VRMetaverseDept. HBC 0 Saving Bookmark this article Bookmarked
Department: Food The Future of Natural Language Processing: A New Era In today’s digital world, we are constantly generating vast amount of text data through emails, social media posts, articles, and more. Understanding and making sense of this unstructured text data is a challenging task. So now, Natural Language Processing (NLP) comes to play an important role here. In this blog post, we’ll explore what is […] BCC Research October 26, 2023October 26, 2023 < 1 min read Dept. Natural / OrganicPredictions and ForecastsData & InsightsMarketing: Social MediaMetaverseESG and CSR 0 Saving Bookmark this article Bookmarked
Trends & External Forces The Future Of Retail: Building Physical Stores For A Digital World Transform traditional retail stores into dynamic, customer-centric spaces that enhance experiences and drive business outcomes. Forrester October 26, 2023October 30, 2023 < 1 min read Brick and MortarTrends: RetailMetaversePredictions and ForecastsShoppers 0 Saving Bookmark this article Bookmarked
Data & Insights Retail Traffic Trends #151: Long Live Impulse Buys Knowing that consumers today are adept at balancing frugality and indulgence, in 2024 we expect to e-commerce to take on an even more dominant role, and in-store shopping to make a major comeback. This week, we explore how impulse buys are slowly disappearing and look forward to trends we expect to see in 2024. THIS […] Doorcounts October 25, 2023November 6, 2023 2 min read Data & InsightsTechnology & InnovationAIConsumersDeliveryStore LocationPredictions and ForecastsAmazonSustainabilityESG and CSRMarketing: In StoreWeatherHoliday & EventsShoppersOmnichannelOperations & Supply ChainThick DataMarketing: Social MediaCOVID19Tech: AR and VRDept. NonfoodEconomyLegal & CriminalMetaverse 0 Saving Bookmark this article Bookmarked
Shopper & Customer Driving Sales and Brand Loyalty With Compelling PDPs Online shoppers rely on product content to make their purchase decisions. In fact, 70 percent abandon their carts due to low-quality product content or a lack of content entirely. The key to decreasing abandonment rates and closing sales? Compelling product detail pages (PDPs). A PDP houses all product content on an e-commerce site and gives […] TJ Waldorf October 25, 2023December 7, 2023 4 min read ConsumersShoppersMarketing: UGCMarketing: Loyalty & SubscriptionPredictions and ForecastsReturnsData & InsightsTechnology & InnovationHealth & WellnessDept. Natural / OrganicUnileverShopifyResults & InvestmentMetaverseTech: AR and VRStore LocationESG and CSRConsultingPartnershipsMarketing: In StoreDept. GroceryExecutivesMarketing: Social MediaBrick and Mortar 0 Saving Bookmark this article Bookmarked
Technology & Innovation Walmart’s Cultureverse Gives Black Creators a Voice By Design It’s tough to change people’s perceptions of a brand, particularly one as established and well-known as Walmart. But that’s been one of the goals of the Walmart web3 project The Cultureverse, Justin Breton, Director of Brand Experiences and Strategic Partnerships at Walmart, shared with attendees at Advertising Week New York last week. “We wanted it […] Retail TouchPoints October 21, 2023October 21, 2023 3 min read WalmartMetaverseTrends: TechCryptoMarketing: Social MediaSustainabilityEconomyGamingPredictions and ForecastsInclusivityTikTokDept. NonfoodMarketing: Loyalty & SubscriptionDept. Toys & GamesTechnology & InnovationPartnershipsMarketing: UGC 0 Saving Bookmark this article Bookmarked
Technology & Innovation Featuring AiFi, Macy’s, and TalkShopLive: RTIH runs you through the week’s coolest retail technology plays RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including robot food delivery services, autonomous stores, AI chatbots, and peer-to-peer resale platforms. The University of Akron The University of Akron has rolled out a robot food delivery service, covering its campus building and residence halls. […] Retail Technology Innovation Hub October 21, 2023October 21, 2023 8 min read Technology & InnovationAIMarketing: Social MediaShoppersDept. ApparelSustainabilityInternational - UKPartnershipsHealth & WellnessConsumersTrends: TechTwitterAmazonBrick and MortarDeliveryPackagingTech: CashierlessTech: RoboticsFood DeliveryInternationalPredictions and ForecastsCustomer ExperienceRecommerceDept. GroceryData & InsightsMarketing: VoiceExecutivesMetaverseDept. BeverageMarketing: In StoreStrategyStore LocationCryptoGovernmentAssociatesDept. NonfoodESG and CSRUnileverGoogleTrends: RetailDept. DairyRestaurantsPress ReleaseFlagship StoresMeta (Facebook)MerchandisingInclusivityShopify 0 Saving Bookmark this article Bookmarked
Technology & Innovation Hackathons, drones and chatbots: RTIH flags the biggest retail technology news stories of the week It’s Friday, the weekend is almost upon us, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past five days, including Marks and Spencer. Amazon, Kingfisher, Macy’s, and Just Eat Takeaway.com. 1. Marks and Spencer hackathon explores generative AI […] Retail Technology Innovation Hub October 20, 2023October 20, 2023 4 min read Technology & InnovationAIInternational - UKDept. ApparelShoppersTech: CashierlessMarketing: VoiceAmazonPredictions and ForecastsConsumersCustomer ExperienceMarketing: Social MediaCryptoFood DeliveryStrategyPartnershipsData & InsightsDeliveryDept. BeverageMetaverseTwitterStore LocationSustainabilityGovernmentTrends: TechBrick and MortarPress ReleaseDept. DairyDept. NonfoodESG and CSRExecutivesGoogle 0 Saving Bookmark this article Bookmarked
Media & Marketing Claire’s Unveils Reimagined Loyalty Program — C.Club Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […] Retail TouchPoints October 19, 2023October 19, 2023 2 min read Marketing: Loyalty & SubscriptionMetaverseGamingDeliveryMarketing: Social MediaTrends: TechOperations & Supply ChainExecutivesPricing & PromotionsMarketing: In StoreMarketing: Direct & PersonalizationMarketing: BrandShoppersMarketing: TradeBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Claire’s Unveils Reimagined Loyalty Program — C.Club Almost exactly three years after it launched its first-ever loyalty program, Claire’s is evolving the experience with new rewards, new branding and a new name — C.Club. Claire’s amassed 18 million members under the previous iteration of its loyalty program, which was called Claire’s Rewards. Now the “reimagined” C.Club will offer “increased benefits, faster ways […] Retail TouchPoints October 19, 2023October 24, 2023 2 min read Marketing: Loyalty & SubscriptionMetaverseGamingDeliveryMarketing: Social MediaTrends: TechOperations & Supply ChainExecutivesPricing & PromotionsMarketing: In StoreMarketing: Direct & PersonalizationMarketing: BrandShoppersMarketing: TradeBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Pat McGrath Labs, Google partner on AR beauty pop-up in NYC [[“value”:”The event invites guests to virtually try on products using Google’s augmented reality tools. “]] RetailDive October 18, 2023October 18, 2023 < 1 min read GooglePop UpsPartnershipsDept. HBCTechnology & InnovationTech: AR and VRMetaverseDept. Nonfood 0 Saving Bookmark this article Bookmarked
Shopper & Customer Is Cash King Again? UK Consumer Spending Habits in a Cost of Living Crisis There were very few industries that weren’t affected by the COVID-19 pandemic, and the UK finance industry was no exception. Driven by restrictions on physical locations, the industry as a whole forged a greater reliance on digital channels. The move to a predominantly digital model was a long-time coming, innovations in financial technology have created […] Mintel October 13, 2023October 13, 2023 5 min read ConsumersResults & InvestmentInternational - UKData & InsightsTechnology & InnovationCOVID19EconomyTrends: FinancePredictions and ForecastsDept. NonfoodGovernmentHealth & WellnessStrategyMarketing: Social MediaPricing & PromotionsMetaverse 0 Saving Bookmark this article Bookmarked
Technology & Innovation Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs. “After exploring our options over the […] Retail TouchPoints October 12, 2023October 12, 2023 2 min read Technology & InnovationAIMarketing: Social MediaResults & InvestmentESG and CSRExecutivesMetaversePricing & PromotionsAssociatesSponsoredTech: AR and VRPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Technology & Innovation Citing Rise of Generative AI, Snap Nixes ARES White-Label AR Offering Just six months after it launched, Snap Inc. is closing its AR Enterprise Services (ARES) division, with CEO Evan Spiegel citing the company’s poor business performance and the rise of generative AI as factors contributing to the about-face. The closure will result in the elimination of 170 jobs. “After exploring our options over the […] Retail TouchPoints October 12, 2023October 16, 2023 2 min read Technology & InnovationAIMarketing: Social MediaResults & InvestmentESG and CSRExecutivesMetaversePricing & PromotionsAssociatesSponsoredTech: AR and VRPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Data & Insights Last minute tips and tricks for BFCM – 2023 + checklist BFCM is just around the corner. We know that as a brand, you must have worked on your SEO months ago and worked on various deals and marketing strategies to lock in the BFCM crowd. Here are a few last-minute tips and tricks that can help you with your whole BFCM strategy. Last minute tips […] Latest Shipment October 12, 2023October 12, 2023 6 min read Data & InsightsDeliveryShoppersOperations & Supply ChainHoliday & EventsTargetPricing & PromotionsReturnsConsumersMarketing: Loyalty & SubscriptionMarketing: Direct & PersonalizationStrategyStore LocationESG and CSRTechnology & InnovationEconomyExecutivesInternationalOmnichannelDept. OTCData VisualizationMarketing: In StoreMarketing: Social MediaMarketing: TradeMetaverseWeather 0 Saving Bookmark this article Bookmarked
Data & Insights Unique Holiday Marketing Ideas for Ecommerce brands with Examples Ho Ho Ho! The holiday season is upon us and it’s time for brands to wipe the dust off the box, get in it and think outside of that box to bring in some quality holiday traffic. Holiday marketing could be very different from marketing throughout the year. Brands need to get all in with their […] Latest Shipment October 11, 2023October 11, 2023 5 min read Data & InsightsHoliday & EventsDeliveryShoppersTargetMondelezConsumersStrategyMarketing: Direct & PersonalizationPackagingReturnsCostcoOperations & Supply ChainStore LocationDept. NonfoodCompetitionMarketing: Loyalty & SubscriptionDept. ApparelDept. HBCConsultingTrends: ConsumerDept. OTCDept. Toys & GamesEconomyESG and CSRMarketing: Social MediaMetaverseTech: AR and VRTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Snapchat courts brands with interactive Halloween series starring creators Maybelline and Disney+ are among the first to get involved, running ads between content and offering augmented reality experiences. MarketingDive October 9, 2023October 9, 2023 < 1 min read Marketing: Social MediaHoliday & EventsTechnology & InnovationTech: AR and VRStreamingMetaverse 0 Saving Bookmark this article Bookmarked
Technology & Innovation Nike’s .SWOOSH Blends Digital and Physical with New Sneaker Drop Nike is releasing the first physical sneaker design tied to its .Swoosh Web3-enabled platform. The Air Force 1 Low “Tinaj” sneaker, which is valued at $120, is exclusively available for members via Nike’s SNKRS application. Only .Swoosh members who have purchased and revealed an Our Force 1 (OF1) virtual box will be eligible for the […] Retail TouchPoints October 8, 2023October 8, 2023 2 min read Dept. ApparelNFTCryptoMetaverseMarketing: Social MediaMarketing: Loyalty & SubscriptionTrends: TechConsumersTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Technology & Innovation UPDATE: Meta’s New Generative AI Features Now Available to Advertisers Editor’s note: This story was originally published on May 12, 2023 under the headline ‘Meta Tests Out New Generative AI Features with Small Group of Advertisers‘ and was updated with new information on Oct. 6, 2023. Update from October 6, 2023 — All the tools discussed in the below article have officially left the “sandbox” […] Retail TouchPoints October 6, 2023October 6, 2023 5 min read AITechnology & InnovationMeta (Facebook)MetaverseDept. NonfoodTrends: TechMarketing: Social MediaData & InsightsDept. HBCGoogleExecutivesMarketing: In StoreConsumersDept. PerimeterPartnershipsDept. FreshPredictions and ForecastsShoppers 0 Saving Bookmark this article Bookmarked
Trends & External Forces Channel: Mass Department: Consumer Durables Department: Nonfood Corporate Strategy Corporate Finance Partnerships & Alt Profit Media & Marketing Agencies & Vendors Data & Insights Technology & Innovation Trends & External Forces Stores & Formats NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […] Written by Retail TouchPoints December 7, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Data & Insights Technology & Innovation Associates & Employees Stores & Formats Walmart’s hiring and wage pressures have eased, CEO says Walmart CEO Doug McMillon also said artificial intelligence is changing employees’ roles across stores and in warehouses. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Technology & Innovation Media & Marketing Shopper & Customer Technology & Innovation Regional grocers’ e-commerce sales slip in Q3, research finds The drop is due to a higher rate of lapsed shoppers who have either gone back to in-store buying or switched to a competitor’s online services, a new Brick Meets Click and Mercatus report found. Written by Grocery Dive December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Corporate Strategy Shopper & Customer Trends & External Forces Walmart CEO says consumers may not be as resilient next year, even as deflation starts to show In a CNBC interview, Walmart CEO Doug McMillon said the discounter is gearing up for a year when it faces tougher comparisons because of falling prices. Written by CNBC December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Trends & External Forces DoorDash named one of Fortune’s Future 50 Companies The delivery company made the list out of 1,000 publicly traded companies that were considered Written by Supermarket News December 6, 2023December 7, 2023 Saving Bookmark this article Bookmarked