Data Visualization

  1. Technology & Innovation

Loss Prevention & Fraud Detection in Retail

In an industry known for its tight margins, any loss in retail is significant. Retailers often need to sell many multiples of an item to breakeven on a single loss. “Shrink” is a $60B dollar issue for the retail industry globally and growing rapidly. Most retailers attribute 50-60% of losses to associate actions. Increasingly, Organized […]
3 min read
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  1. Shopper & Customer

Tips for Preventing Shopping Cart Abandonment

Research indicates that 65 percent of retailers are more likely to sell to existing customers than to new customers, and it costs five times as much to attract new ones than to retain existing ones. It’s a clear challenge to keep and add customers to retail ecosystems. To e-commerce retailers, there are significant costs to […]
3 min read
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  1. Data & Insights

Make your marketing strategy stand out with psychographics

If there’s one rule that proves the importance of psychographic research, it’s this: Individuals who fall into the same demographic or behavioral group don’t always fall into the same psychographic group. And when the aim of marketers is to fully understand who their audience is and what drives them, using demographics and behaviors alone for […]
6 min read
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  1. Media & Marketing

What Gen Alpha’s habits tell us about the future of gaming

A ten-year-old YouTuber, with a subscriber count running in the tens of millions, recently created an interactive world for his fans to hang out in on Roblox. If you want clues into what makes Gen Alpha unique, that’s not a bad place to start. More than any other generation, Gen Alphas are reimagining what’s traditionally […]
6 min read
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  1. Media & Marketing

Streaming climbs to new heights again in April despite a dip in total TV viewing

April marked yet another milestone for streaming, as audiences spent more than 30% of their total TV time watching over-the-top video content. This is the first time streaming has eclipsed 30% of total TV usage. The increased share was backed by almost the same volume of streaming as in March, despite a 2.1% dip in […]
3 min read
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  1. Shopper & Customer

Walmart’s Customer ‘Switching’ Shows Inflation Hitting the Paycheck-to-Paycheck Consumer

For Walmart, the paycheck-to-paycheck economy — and its pressures — dictate how the retailing giant’s fortunes will fare, especially over the near term. At this writing, shares are slumping more than 11% on the heels of an earnings report that clearly shows the impact of inflation. Certainly within the company’s supply chain (and thus some […]
3 min read
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  1. Data & Insights

The real value of self-service insights

On the surface, self-service audience insights can seem a real turn-off for corporate companies. Why bother with audience tools when you’ve got a trusty analytics team, first-party data, consultancy hours, and supporting agencies all on hand? By all means, this is a valuable pool of insight that businesses should always make the most of. But […]
3 min read
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  1. Channel: Marketplace

BigCommerce Acquires Feedonomics in $145 Million Deal

Open SaaS ecommerce platform BigCommerce has purchased Feedonomics, a data feed management platform, for approximately $145 million. Feedonomics aims to help mid-market and enterprise merchants succeed on hundreds of advertising channels and marketplaces by ingesting, unifying, enhancing and syndicating product data, and then syncing the resulting order data back into merchants’ existing systems to help […]
2 min read
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  1. Media & Marketing

Infographic: 5 trends social media managers should follow

Looking to switch up your social content? This infographic provides five stats that all social media marketers should know. Regardless of whether your company has completely abandoned Facebook or you’re waiting with bated breath to see what Elon Musk eventually does to Twitter, social media strategy is a must for any successful organization. [RELATED: Enter […]
2 min read
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  1. Media & Marketing

Cinema vibe check: what’s the latest for the big screen?

The 2022 Oscars has left us with a lot to discuss in its wake. Not only did we witness the infamous slap, but we also saw CODA win best picture. This marked an industry first, presenting Hollywood’s top award to a streaming service – but the move left many divided, with some industry players feeling […]
5 min read
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  1. Trends & External Forces

Eurovision-ary: How performers capture the ears—and moods—of global audiences

The 66th season of the Eurovision Song Contest is here, and if previous years are any indication 2022 will be another heavy hitter when it comes to viewership. But at the same time, the international music competition also provides insight into the emotions of the audience—through the mood of the songs they vote to win.  […]
4 min read
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  1. Data & Insights

Bridging the gap: Better audience targeting with context and behavior data

Data has never been more important for brands and marketers.  As engagement with digital channels continues to rise, understanding the consumers behind those engagements is essential for matching the right message with the right audience. But if you’re only using contextual data, you’re only seeing part of the picture. For today’s marketers, combining contextual data […]
3 min read
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  1. Corporate Strategy

Chief Something Officer

Unilever is the latest major company to rename the Chief Marketing Officer.  Having added the word “Digital” in 2019 as “Chief Digital and Marketing Officer”, they got rid of the word “Marketing” altogether last month to announce the role as “Chief Digital and Commercial Officer.” Announcing her new role, Unilever CDCO Connie Braams said: “And no, before you ask, we’re not dropping marketing, we’re adding sales.”
4 min read
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  1. Shopper & Customer

Charted: U.S. Consumer Debt Approaches $16 Trillion

According to the Federal Reserve (Fed), U.S. consumer debt is approaching a record-breaking $16 trillion. Critically, the rate of increase in consumer debt for the fourth quarter of 2021 was also the highest seen since 2007.
5 min read
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  1. Data & Insights

Using Data in Marketing Is Complicated — This Platform Can Help

Deep in rural Wisconsin in 1962, there was a marketing organization that was decades ahead of its time. It operated a data processing center with an IBM 650 computer and a direct-mail program. It even had an early version of customer prediction, showing how often its audience responded to messages.  Their marketing response rate? A […]
5 min read
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  1. Shopper & Customer

Retailers Should Be Texting Customers More: Here’s How to Do it Effectively

While many industries have embraced short message service (SMS, or more commonly referred to as texting) as a meaningful way to communicate with customers, many retail brands still haven’t adopted the practice with regularity. As retailers consider changes in marketing tactics, increasing text message campaigns should be part of the discussion. People are on their […]
3 min read
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  1. Department & Category

Jason & Scot Show Episode 291 – Amazon Q1 2022 Earnings

A weekly podcast with the latest e-commerce news and events. Episode 291 is a hot take on Amazon Q1 2022 earnings. Subscribe: Apple Podcasts Google Podcasts Spotify Stitcher Podcast RSS SoundCloud TuneIn iHeartRadio Google Play Music Overcast Pocket Casts Facebook ????? Amazon released their Q1 earnings for 2022 on Thursday April 29th. In this episode […]
30 min read
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  1. Channel: Ecommerce & Digital

Stackline Brand Loyalty Data; Amazon Price Increases; Amazon’s 2021 Letter to Shareholders

Grocery category seeing highest brand retention rate at only 29%:Earlier this week CRC hosted our second installment of our 2022 Thought Leader Webinar Series where we were joined by Michael Lagoni, CEO of Stackline. During the session Michael touched on the importance of having a customer-centric strategy to build customer loyalty and retention to win […]
4 min read
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  1. Data & Insights

Salesforce Certification Fail? 6 Tips for the Retake!

It happens to the best of us 1. Check your feedback 2. Verify study resources 3. Connect with your network 4. Read questions (very) carefully 5. Take care of yourself 6. Stay up-to-date on your certifications Create your retake plan! You know that earning a Salesforce Certification has powerful benefits. So you sign up for […]
6 min read
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  1. Shopper & Customer

INFOGRAPHIC: Types of customer service

There are so many ways to deliver customer service today. Find out the different types brands are offering today to boost CX and customer satisfaction. The post INFOGRAPHIC: Types of customer service appeared first on The Future of Customer Engagement and Experience.
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  1. Shopper & Customer

Level Up Your Tech Skills. 3 Reasons to Join the TrailblazerDX Quest 2022!

TDX ’22 innovation announcements What is the TDX Quest? 1: Watch TDX ’22 sessions on-demand with Salesforce+ 2: Connect with fellow attendees in the Trailblazer Community 3: Learn about the latest innovations via Trailhead How do you join the TDX Quest? TrailblazerDX ’22—the premier Salesforce Developer conference—brings together developers, admins, architects, partners, entrepreneurs, and students […]
5 min read
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  1. Data & Insights

3 ways independent agencies can win new business (without even pitching)

In 2019, independent advertising agency Terri & Sandy pushed Omnicom’s Merkley & Partners aside. It proudly won Ferrero USA’s Nutella account. In the same year, Unilever’s Seventh Generation shifted its creative account from MDC’s 72andSunny to Portland-based, indie agency Opinionated. And Kraft Heinz has been winning campaigns with its independent agency Mischief @ No Fixed […]
5 min read
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  1. Department & Category

Sustainability Takes Root in eCommerce

Now more than ever, sustainability initiatives have been gaining ground in online retail across nearly all segments, driven largely by consumer expectations and demand. According to findings from the Footprint Foundation, the pandemic may have contributed to this trend by making consumers more aware of the effect humans have on the planet’s ecosystems, as well […]
3 min read
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  1. Data & Insights

BFCM and Customer Service: A Better Love Story than Twilight

The global business world – across industries has finally been able to get themselves up since the global pandemic drove them to a screeching halt.  The Global Business Risk Environment in Q4 2021 has finally started going downward in the graph after two years of consistent climbing, according to the Dun & Bradstreet Global Business […]
6 min read
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  1. Media & Marketing

Audiences’ share of time streaming hits new high in March

March marked a new milestone for streaming, as audiences spent nearly 30% of their total TV time watching over-the-top video content. Gaining a full share point over February, streaming services benefited from the transition away from the finale of professional football and the Olympics, which bolstered fall and winter TV viewing across broadcast networks. Despite […]
4 min read
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  1. Data & Insights

Follow the Vial: The Buy-and-Bill System for Distributing and Reimbursing Provider-Administered Outpatient Drugs (rerun)

This week, I’m rerunning some popular posts while I prepare for tomorrow’s live video webinar: PBM Industry Update: Trends, Controversies, and Outlook. Click here to see the original post and comments from October 2021. By reader request, we present below a channel flow chart illustrating the buy-and-bill process for provider-administered drugs. This chart complements Follow […]
2 min read
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  1. Media & Marketing

The 5 biggest entertainment trends to know

When Covid hit, many of us turned to binge-watching shows, playing Animal Crossing, or getting lost in a podcast. Two years in and people are starting to rebuild their lives and routines. Some people might be back in the office full-time, while others might have adopted hybrid working, or a permanent WFH situation.  As people […]
6 min read
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Editor’s Choice

  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar General post strong sales gains in first quarter

GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
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  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising

CVS to launch virtual primary care solution

WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
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  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights

22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way

Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
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  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Developing a Perfect Store Strategy in 2022

In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]
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