Technology & Innovation Meet the new martech stack: systems of context and systems of truth For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of […] chiefmartec February 18, 2025February 18, 2025 6 min read Technology & InnovationData & InsightsAIShoppersOperations & Supply ChainMarketing: Direct & PersonalizationData VisualizationDept. NonfoodPackagingESG and CSRDept. Toys & GamesPhilanthropyAmazon 0 Saving Bookmark this article Bookmarked
Data & Insights How AI Overviews are Reshaping the Consumer Journey in 2025 With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumer’s attention and lead them where we want them to go. More and […] Retail TouchPoints February 18, 2025February 18, 2025 7 min read AITechnology & InnovationConsumersGoogleMarketing: Social MediaStore LocationDept. NonfoodChatGPTMarketing: UGCMarketing: VoiceHoliday & EventsData & InsightsDept. ApparelDept. Natural / OrganicHealth & WellnessESG and CSRAssociatesData VisualizationShoppersSustainabilityConsultingHome Depot 0 Saving Bookmark this article Bookmarked
Shopper & Customer Why brands miss the mark on heritage month marketing Recent actions by the Trump administration to remove references to and celebrations of heritage months and specific demographics (including Black History Month, Hispanic Heritage Month, and those honoring women and individuals with disabilities), have sparked concern. Such decisions risk undermining the recognition of diverse contributions that have shaped American society and the economy. Amidst this […] Mintel February 13, 2025February 13, 2025 3 min read ConsumersInclusivityHoliday & EventsPredictions and ForecastsData & InsightsESG and CSRGovernmentData VisualizationEconomyPricing & PromotionsTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Data & Insights Valentine’s Day flower sales could shift to FTD, other brands in 2025 1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […] Earnest Research February 11, 2025February 11, 2025 4 min read Data & InsightsData VisualizationShoppersConsumersMarketing: In StoreMarketing: Loyalty & SubscriptionDeliveryPartnerships 0 Saving Bookmark this article Bookmarked 5
Technology & Innovation Boom Times For ChatGPT ChatGPT vs. the competition. Source: SimilarWeb ChatGPT is booming. After months of stagnant usage in early 2024, the chatbot hit an inflection point and is now far outpacing its competition, according to new data from analytics firm Similarweb. OpenAI’s flagship bot hit 3.8 billion visits on desktop and mobile web in January 2025, more than […] Bigtechnology February 7, 2025February 7, 2025 5 min read AITechnology & InnovationChatGPTData & InsightsBigTechAmazonPodcastsCompetitionMarketing: Social MediaLegal & CriminalAssociatesGoogleHoliday & EventsStreamingMarketing: BroadcastExecutivesGovernmentData VisualizationMarketing: VoiceAcquisitionStrategyResults & InvestmentFlagship StoresOperations & Supply ChainCoca ColaSponsoredStore LocationTech: RoboticsAutonomous VehiclesDelivery 0 Saving Bookmark this article Bookmarked
Data & Insights Brighthive Co-Founder and CEO Named Top 50 Women CEO of 2025 Source: Brighthive (EZ Newswire) Chicago, IL — Brighthive, a company that is at the forefront of the AI industry, today announced that Suzanne H. EL-Moursi, its co-founder and CEO, was named as one of the Top 50 Women Chief Executive Officers of 2025 by Women We Admire. Women We Admire is an organization comprised of […] Bigtechnology February 7, 2025February 7, 2025 3 min read Data & InsightsTechnology & InnovationAIExecutivesShoppersData VisualizationChatGPTMarketing: Loyalty & SubscriptionOperations & Supply ChainPredictions and ForecastsStrategyInternational - North America 0 Saving Bookmark this article Bookmarked
Data & Insights Vertical Integration Redux: How Pharmaceutical Wholesalers Are Transforming the Buy-and-Bill Market (Video) ICYMI, the largest three pharmaceutical wholesalers—Cardinal Health, Cencora, and McKesson—are using vertical integration to build significant market positions in businesses beyond drug distribution. In the video clip below, I review the vertical integration status of the largest three pharmaceutical wholesalers, illustrated in the chart below. [Click to Enlarge] I also: Explain how wholesalers have strengthened […] Drug Channels February 4, 2025February 4, 2025 2 min read Data & InsightsMarketing: Social MediaOperations & Supply ChainMeta (Facebook)Health & WellnessEconomyData VisualizationBrokersAssociatesAcquisition 0 Saving Bookmark this article Bookmarked
Media & Marketing 5 Ways To Improve Your LinkedIn Marketing Efforts in 2025 [Infographic] Some helpful pointers to inform your LinkedIn content approach. Social Media today February 4, 2025February 4, 2025 < 1 min read Marketing: Social MediaPredictions and ForecastsData Visualization 0 Saving Bookmark this article Bookmarked
Owned Brands (Private Label) Private Label Today and Tomorrow: A 2024 Market Analysis The private label landscape is experiencing unprecedented growth and transformation across retail channels. With all the news around private label performance, various new brand launches last year, and recent tariff concerns, and the buzz at PLMA in Chicago, the Harvest Group team decided to pause and reflect on how businesses at Walmart, Target, and Amazon […] The Harvest Group February 4, 2025February 4, 2025 3 min read Owned Brands (Private Label)TargetData VisualizationAmazonConsumersEconomyWalmartOperations & Supply ChainBrokersData & InsightsGovernmenteditCostcoSustainabilityPredictions and ForecastsBrick and MortarDept. GroceryKrogerInsight ProvidersMarketing: Social MediaPartnershipsRegional GrocerySams ClubStrategyTechnology & InnovationTrends: RetailVendorsAldi 0 Saving Bookmark this article Bookmarked
Data & Insights Retail Reinvented: Harnessing the Power of AI and ML in Promotions In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one hand, they can potentially boost sales and significantly improve brand visibility. On the other hand, poorly executed promotions can lead to decreased margins, customer frustration, and even brand dilution. Traditional retail […] Majaz Mohammed February 4, 2025February 4, 2025 3 min read AITechnology & InnovationMarketing: TradeData & InsightsPredictions and ForecastsShoppersMerchandisingVendorsStrategyPricing & PromotionsTrends: RetailWeatherData VisualizationConsultingMarketing: Direct & PersonalizationDept. NonfoodGovernmentOperations & Supply ChainResults & InvestmentStore LocationHoliday & Events 0 Saving Bookmark this article Bookmarked
Data & Insights The Record: Q4 U.S. audio listening trends The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics galore. Audio accounted for nearly 20% of American’s daily media time in the fourth-quarter of 2024—that translates to […] Nielsen February 3, 2025February 3, 2025 3 min read Data & InsightsBig DataInsight ProvidersMarketing: BroadcastStreamingConsumersMarketing: Digital MediaPodcastsData VisualizationTechnology & InnovationMarketing: Social MediaHoliday & EventsInclusivityStrategy 0 Saving Bookmark this article Bookmarked
Data & Insights Navigating media’s complexity with audience planning Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […] Nielsen January 30, 2025January 30, 2025 4 min read Data & InsightsStreamingBig DataMarketing: BroadcastInsight ProvidersStrategyMarketing: Digital MediaShoppersTargetData VisualizationPredictions and ForecastsMarketing: Retail MediaTrends: MarketingSustainabilityConsumersMarketing: Direct & PersonalizationDept. BabyDept. NonfoodESG and CSRAgenciesAcquisition 0 Saving Bookmark this article Bookmarked
Technology & Innovation Coinbase deposits surge on new customer growth in 2025 Coinbase deposits surged post-election Deposits onto crypto exchange Coinbase (COIN) surged 197% YoY in November according to Earnest ACH, debit and credit card data. The acceleration from +39% YoY largely came after the US election, with the promise of a more crypto-friendly administration. Coinbase deposits broadly rose in 2024, in line with cryptocurrency values. Early […] Earnest Research January 29, 2025February 4, 2025 2 min read CryptoShoppersData & InsightsPredictions and ForecastsData VisualizationConsumersGovernmentDollar GeneralNFTAssociates 0 Saving Bookmark this article Bookmarked
Data & Insights What’s Next for Ozempic and Weight Loss Drugs in Consumer Goods? Obesity is arguably the defining health issue of the 21st Century. World Health Organisation data shows that 43% of over-18s are overweight, and 16% are obese. In the US, the adult obesity rate is far higher than the global average, at 43%, with an incalculable impact on the nation’s health, quality of life, and economic […] Mintel January 23, 2025January 29, 2025 7 min read Data & InsightsDept. GroceryConsumersPredictions and ForecastsTechnology & InnovationDept. BeverageHealth & WellnessDept. HBCData VisualizationConsultingInternational - UKESG and CSRMarketing: Social MediaDept. Adult BevTrends: ConsumerSustainabilityStrategyDeliveryDept. ApparelDept. FuelOperations & Supply ChainEconomyMarketing: In StoreTrends: Food and Beverage 0 Saving Bookmark this article Bookmarked
Shopper & Customer Retail Media is Here in a Big Way: Should Search be Worried? [[{“value”:” By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered […] Standard Media Index January 18, 2025January 18, 2025 5 min read ConsumersMarketing: Retail MediaEconomyData & InsightsResults & InvestmentAmazonData VisualizationStrategyAgenciesMarketing: Digital MediaOperations & Supply ChainGoogleMarketing: Social MediaDept. NonfoodDept. ApparelPartnershipsPredictions and ForecastsStore LocationAssociatesMarketing: BroadcastESG and CSR 0 Saving Bookmark this article Bookmarked
Data & Insights Social Media Spring Cleaning [Infographic] Some pointers on how to review and refine your brand’s social media presence. Social Media today January 17, 2025January 17, 2025 < 1 min read Marketing: Social MediaESG and CSRData Visualization 0 Saving Bookmark this article Bookmarked
Data & Insights US egg purchases plunge, prices rise amid shortages in 2025 Contact Sales for details. Rising egg prices amid shortages The egg industry is currently facing a significant shortage, which has driven egg prices to soar by 28% year-over-year (YoY) during the first 13 days of January. According to Earnest Scanner Consumer Packaged Goods (CPG) product data, this marks the highest YoY price increase since mid-2023. […] Earnest Research January 17, 2025January 17, 2025 2 min read Data & InsightsConsumersPredictions and ForecastsDept. NonfoodDept. DairyBrick and MortarSustainabilityMerchandisingOperations & Supply ChainShoppersData VisualizationAssociates 0 Saving Bookmark this article Bookmarked
Data & Insights T.J. Maxx store openings disrupting Ross, Marshalls TJX Companies’ (TJX) expansion strategy is reshaping several markets in the retailer’s favor according to Earnest credit card data. TJX CEO Ernie Herrman said in May 2024 he planned to expand “store footprint by at least another 1,300-plus stores.” Earnest ZIP code level sales data suggests that T.J. Maxx store openings in 2024 have already […] Earnest Research January 16, 2025January 17, 2025 3 min read Data & InsightsBrick and MortarHoliday & EventsPredictions and ForecastsDept. ApparelData VisualizationTikTokStrategyShoppersMarketing: Social MediaConsumersExecutives 0 Saving Bookmark this article Bookmarked
Media & Marketing Some retailers would benefit from a TikTok ban in 2025 TikTok Shop took the market by storm in just two years. The social media platform sold more merchandise than Sephora [LVMUY] in late 2024 according to Earnest credit card data. TikTok Shop also handily outperformed during the 2024 holiday season. But a potential ban could result in brands losing access to a vital marketing and […] Earnest Research January 9, 2025January 14, 2025 3 min read Marketing: Social MediaTikTokData & InsightsShoppersPredictions and ForecastsDept. ApparelAmazonHoliday & EventsESG and CSRData VisualizationBrick and MortarHealth & WellnessDept. HBCMerchandisingDeliveryOperations & Supply Chain 0 Saving Bookmark this article Bookmarked 5
Technology & Innovation AI agents are the new iPaaS and the next frontier of intense competition in digital ops orchestration Welcome to 2025! It’ll be the Year of AI Agents in martech, in word and deed. Here’s what I think that means… From the moment there was more than one software product in a company’s tech stack, there’s been jockeying to determine who was boss. If the tech stack were an orchestra, which product would […] chiefmartec January 9, 2025January 9, 2025 6 min read Technology & InnovationAIData & InsightsPredictions and ForecastsCompetitionShoppersDept. NonfoodTrends: TechMarketing: Social MediaChatGPTGoogleOperations & Supply ChainVendorsDept. ApparelData VisualizationMarketing: Direct & PersonalizationMeta (Facebook)Inclusivity 0 Saving Bookmark this article Bookmarked
Department: Beverage INSIDER’S Week in Beer: 🙌 Oktoberfest Stays Undefeated This week’s beer goes out to Oktoberfest beers for kicking pumpkin beers’ a**es during this fall seasonal uh, season. Lester Jones shared this nice chart here from the folks at FINTECH in a webinar last week illustrating the dominance (well done on the Beerfest addition there – who says data nerds don’t have fun?). Brewbound December 25, 2024December 25, 2024 < 1 min read Dept. BeverageDept. Adult BevTrends: FinanceTechnology & InnovationData VisualizationData & Insights 0 Saving Bookmark this article Bookmarked
Retail Operations Breaking Silos and Driving Omnicommerce in Your Organization | DSI “Coming with that vision of ‘We’re global, we’re telling you what to do and we know best,’ does not work.” — Diana Macia, Director of Global Omnicommerce Capabilities, Kellanova Building a truly omnichannel organization requires establishing a strategic vision, cultivating buy-in, breaking silos, and fostering collaboration. In the best of circumstances, accomplishing all these things […] Digital Shelf Institute December 23, 2024December 23, 2024 7 min read OmnichannelKellogg'sMerchandisingShoppersData & InsightsPodcastsStrategyMarketing: Social MediaConsumersMarketing: Retail MediaData VisualizationMarketing: ShopperOwned Brands (Private Label)PartnershipsAssociates 0 Saving Bookmark this article Bookmarked
Stores & Formats Chi-Chi’s: Reimagining a Legacy Brand for the Modern Consumer Chi-Chi’s, once a celebrated pioneer in Tex-Mex cuisine within the United States, retains an enduring allure despite the closure of its U.S. restaurants in 2004. Today, the brand survives through a robust retail presence, primarily focused on salsa, tortillas, and related products. With consumers increasingly craving bold flavors and convenient meal solutions, Chi-Chi’s stands […] Grocerant Guru December 17, 2024December 17, 2024 5 min read ConsumersTechnology & InnovationAIData & InsightsDept. GroceryMarketing: Social MediaMarketing: BrandPackagingRestaurantsSustainabilityInternational - North AmericaPredictions and ForecastsMeta (Facebook)Marketing: In StoreInclusivityOperations & Supply ChainHealth & WellnessESG and CSRTwitterPop UpsMarketing: Loyalty & SubscriptionDept. NonfoodStrategyInsight ProvidersBig DataPartnershipsStore LocationTrends: Food and BeverageTikTokDeliveryHoliday & EventsDept. FreshBrick and MortarCoca ColaConsultingData VisualizationWalmart 0 Saving Bookmark this article Bookmarked
Shopper & Customer How the circular economy is transforming fashion: Sustainable trends & insights As fashion designer Stella McCartney once said: “The future of fashion is circular: it’s about making clothes last longer and creating value beyond the first wear.” In recent years, this vision has become more than an ideal; it’s transforming the fashion industry as we know it. Unlike fast fashion, which prioritizes quick production and disposal, […] GWI (Global Web Index) December 17, 2024December 17, 2024 5 min read ConsumersSustainabilityRecommerceDept. ApparelEconomyMarketing: Social MediaShoppersData VisualizationData & InsightsESG and CSRTikTokPredictions and ForecastsMarketing: Loyalty & SubscriptionBrick and MortarPricing & PromotionsTrends: RetaileditInternational - UKOwned Brands (Private Label)RestaurantsDept. Natural / OrganicAssociates 0 Saving Bookmark this article Bookmarked
Stores & Formats November 2024 US Consumer Spending: restaurants surge, apparel falls Access chart in Dash. The Earnest Analytics Spend Index powered by Vela Gamma transaction data fell 0.3 YoY in November, with a deceleration in credit card spending more than offsetting an acceleration in debit card after steep acceleration in October. Results from major merchant category codes (MCC) in descending order of total sales: Grocery Stores, […] Earnest Research December 11, 2024December 11, 2024 2 min read Brick and MortarData & InsightsDept. ApparelRestaurantsConsumersShoppersDept. GroceryHoliday & EventsDept. NonfoodData VisualizationAmazonWalmartTargetDept. AppliancesMarketing: PrintDept. FuelWeatherColgate-PalmoliveCostcoRegional GroceryMarketing: Direct & PersonalizationDept. FreshPublixKroger 0 Saving Bookmark this article Bookmarked
Data & Insights 15 AI market research tools for smarter consumer insights and data analysis Unless you’ve been stranded on a desert island for the last few years you’re probably aware that AI market research tools are transforming the way businesses uncover and interpret consumer behavior. The ability to streamline complex processes, analyze vast datasets, and deliver actionable insights in real time mean these tools are the smart way to […] GWI (Global Web Index) December 10, 2024December 10, 2024 11 min read Technology & InnovationAIData & InsightsDept. NonfoodConsumersThick DataMarketing: Social MediaBig DataESG and CSRPredictions and ForecastsChatGPTDept. Natural / OrganicShoppersStrategyPartnershipsPricing & PromotionsTrends: ConsumerMarketing: Direct & PersonalizationTargetCompetitionSustainabilityData VisualizationMarketing: UGCDept. FreshResults & InvestmentGovernmentHealth & WellnessTrends: Marketing 0 Saving Bookmark this article Bookmarked
Channel: Mass Holiday spending is flat so far in 2024, TikTok Shop pulls ahead Holiday spending flat compared to 2023 Holiday consumer spending grew 0.1% YoY between November 1st and December 4th according to Earnest credit card data. This marks a deceleration from 2023, which had notched 1.1% YoY growth by this time. Contact Sales for details. Still, positive spending growth is a reversal from the early holiday period. […] Earnest Research December 9, 2024December 10, 2024 3 min read Holiday & EventsData & InsightsMarketing: Social MediaTikTokShoppersDept. ApparelMarketing: TradeWalmartBrick and MortarConsumersData VisualizationAmazonChewyRecommerceCOVID19Home DepotDeliveryBest BuyDept. HBCESG and CSRDept. Pet 0 Saving Bookmark this article Bookmarked
Technology & Innovation Martech for 2025: A brand-new, 108-page report on AI use cases, stack foundations, and market structure Happy holiday season, ye merry marketing maestros! Here’s a marvelous way to get prepped and psyched for the New Year that’s right around the corner. Frans Riemersma and I just released our latest report, Martech for 2025. It’s 108 pages of our latest research and analysis of what’s actually happening with marketing technology in the […] chiefmartec December 3, 2024December 3, 2024 6 min read Technology & InnovationAIPredictions and ForecastsDept. NonfoodData & InsightsMarketing: Social MediaOperations & Supply ChainChatGPTData VisualizationGoogleExecutivesMarketing: In StoreInsight ProvidersBig DataMarketing: Direct & PersonalizationResults & InvestmentHoliday & EventsShopifyShoppersSustainabilityWeather 0 Saving Bookmark this article Bookmarked
Agencies & Vendors RangeMe to Highlight the Top Brands on its Platform in retailmediaIQ Partnership Subscribers of retailmediaIQ’s MMR and Chain Drug Review can now learn which CPG brands are garnering the most interest from buyers across the categories of food and beverage, health and beauty care, and general merchandise with the monthly RangeMe Top Brands reports that will be published on the magazine’s websites and in select issues. RangeMe […] RangeMe November 30, 2024November 30, 2024 2 min read VendorsDept. HBCPartnershipsHealth & WellnessDept. BeverageTechnology & InnovationDept. GrocerySustainabilityDept. NonfoodOwned Brands (Private Label)InclusivityData Visualization 0 Saving Bookmark this article Bookmarked
Shopper & Customer Is GenAI-Powered Dynamic Pricing the Future or a PR Nightmare? Dynamic pricing is a hot topic in retail, but hints of such a strategy at big-name grocery retailers such as Kroger and Walmart have sent shoppers out the door. With over one-fifth of U.S. consumers shying away from retailers using dynamic pricing, the key is transparency. Walmart is paving the way for electronic shelf labels […] Tina Wung November 27, 2024November 27, 2024 3 min read ConsumersShoppersData & InsightsDept. NonfoodPredictions and ForecastsWalmartTargetKrogerOperations & Supply ChainAmazonTechnology & InnovationMerchandisingPackagingData VisualizationMarketing: Loyalty & SubscriptionAIPricing & PromotionsMarketing: In StoreThick DataStrategyRestaurantsPartnershipsMarketing: Social MediaAssociatesMarketing: Direct & PersonalizationDept. PaperDept. BeverageBrick and MortarConsultingBig DataCOVID19Dept. Dairy 0 Saving Bookmark this article Bookmarked
Data & Insights Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Valentine’s Day flower sales could shift to FTD, other brands in 2025 1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […] Written by Earnest Research February 11, 2025February 11, 2025 Saving Bookmark this article Bookmarked
Holiday & Events Holiday & Events Shoppers believe best holiday deals are after holidays A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […] Written by Retail Customer Experience January 17, 2025January 17, 2025 Saving Bookmark this article Bookmarked
Trends & External Forces Data & Insights Technology & Innovation Trends & External Forces 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […] Written by IAB January 16, 2025January 17, 2025 Saving Bookmark this article Bookmarked
Uncategorized A major shift in North American grocery retail Spending is migrating away from traditional supermarkets and hypermarkets to channels that better align with busy lifestyles. The post A major shift in North American grocery retail appeared first on Retail Insight Network. Written by Retail Insights Network January 14, 2025January 14, 2025 Saving Bookmark this article Bookmarked
Data & Insights Technology & Innovation AI at the retail edge: What’s possible now There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […] Written by RetailDive January 13, 2025January 13, 2025 Saving Bookmark this article Bookmarked