Data Visualization

  1. Technology & Innovation
“Virtual reality is a medium for the extension of body and mind… constructed by the senses and only exists in the minds of users.” You may be thinking this sounds revolutionary, right? But it was actually published all the way back in 1993 by Frank Biocca and Mark Levy. The point we’re making is, like […]
  1. Data & Insights
There’s a lot of debate about what it takes to create scroll-stopping ads and award-winning campaigns, but here’s one truth we’ll always stand by: Market research is the backbone of every successful strategy.  When you know how to do market research, you have the power to understand consumers and make data-led decisions with confidence. Without […]
  1. Shopper & Customer
CHICAGO — In May 2024, U.S. retail sales, including both discretionary general merchandise and consumer packaged goods (CPG), changed very little compared to last year’s performance. During this period, spanning the four weeks ending June 1, 2024, revenue grew 1% and unit demand remained level with the same time last year. Consumers have adjusted their […]
  1. Technology & Innovation
Take a guess at filling in the blank here: _______ is to AI Agents as Data is to AI Models The answer, as you likely surmised from my headline, is APIs. Let’s discuss why… Data is the differentiation in AI models For the past year and a half, the hyper hype cycle of AI madness […]
  1. Associates & Employees
The recently decided Starbucks v. McKinney case, which tested the National Labor Relations Board’s authority to demand that workers fired for union organizing be reinstated, went in the retailer’s favor in a near-unanimous U.S. Supreme Court decision. A group of Starbucks workers labeling themselves the “Memphis Seven” had invited a TV news crew into a […]
  1. Data & Insights
Track spending at Indoor Entertainment Centers for free See chart in Dash. Topgolf sales accelerated 11.2 points to 3.1% YoY from April to May 2024, while the average ticket remained flat during the same period, according to Earnest credit card data. In their latest earnings call, Topgolf Callaway Brands (MODG) highlighted several promotional strategies, such […]
  1. Media & Marketing
When influencers first burst on the scene it was all about selling products. But as consumer trends evolve, influencers have taken on more diverse roles, and with that, they’re attracting new audiences. So let’s have a look at how influencer marketing is changing: Influencers’ role has evolved As a group, influencer followers are maturing The […]
  1. Data & Insights
Today’s guest post comes from Jan Nielsen, Patient Solutions Division President at AssistRx. Jan discusses the challenges facing life sciences organizations’ patient support program reverification processes. Jan then highlights how the right vendor can help overcome these challenges for both pharmacy and medical benefit products. She offers real-world examples how of AssistRx implements these solutions […]
  1. Data & Insights
On a balmy, late August afternoon in 2023, the Women’s Southern Brave cricket team secured a victory in the Hundred Women’s Competition Final at Lord’s, London. This win marked the culmination of a successful month-long tournament, featuring 32 matches. But the most significant victory isn’t on the scoreboard. Overall attendance reached a record-breaking 300,000 spectators, […]
  1. Media & Marketing
Where do TV ads come from? Contrary to popular belief, media buying isn’t something that ad execs do over martini lunches on Madison Ave. Let’s bust that Mad Men myth and take a closer look at the modern world of media buying. The media buying playing field It’s simple enough on paper: a network, TV […]
  1. Shopper & Customer
Brand health tracking is a huge part of business success. With consumer trends moving at the speed of light, it can be tricky to keep up, and even trickier to innovate. But before you can innovate with new products or campaigns, you need to take stock of your brand health, and understand the areas that […]
  1. Media & Marketing
Advanced audiences, also referred to as audience segments, is industry shorthand for groups of people that marketers put together for ad targeting purposes, using demographics, interests, media habits, shopping behavior and many other attributes curated from internal and external records. Advanced audience targeting has been around for a long time for many digital channels. But […]
  1. Shopper & Customer
CHICAGO — In April 2024, U.S. retail sales revenue and unit demand, including both discretionary general merchandise and consumer packaged goods (CPG), declined 1% compared to the same month last year. During this period, spanning the four weeks ending April 27, 2024, year-over-year unit demand declined 2% across retail segments. While overall consumer spending levels […]
  1. Data & Insights
NielsenIQ (NIQ), the world leader in measurement and data analytics, is excited to announce that ‘NIQ Ask Arthur’- a groundbreaking GenAI-driven tool—has been integrated into NIQ Discover. This transformative solution offers AI-guided global search and personalized recommendations, streamlining data analysis and facilitating informed decision-making. Launching “NIQ Ask Arthur” marks an important milestone for NIQ Labs. […]
  1. Data & Insights
Track Flowers & Gift spending free Access data in Dash. UrbanStems sales grew 720% between May 8th and May 14th, 2023, compared to the average 10 weeks prior according to Earnest credit card data. That made the flower brand the largest benefactor of Mother’s Day spending across a basket of major retail and DTC companies. […]
  1. Data & Insights
Are you listening? As the audio horizon expands, the ways audiences are tuning in is shifting.  Marketers need to stay on top of these trends when developing cross-channel media strategies. That’s why we created The Record—a quarterly look at how U.S. audiences spend their time with audio. An important tool for advertisers, artists, broadcasters and […]
  1. Data & Insights
In this episode of Earnest Talks, Michael Maloof, Head of Marketing at Earnest Analytics, sat down with Daniel McCarthy and Peter Fader (co-founders @ Theta) to unpack the methodology behind their new model, CLV Ultra, and apply it to Temu, Walmart, Etsy, Ebay, and other key competitors. Peter Fader on the genesis and scalability of […]
  1. Data & Insights
Trying to connect with consumers without using an audience insights platform is like trying to nail jello to a wall. No matter how hard you try, nothing you do will stick.  To stand out in a fiercely competitive market, you need to know who your customers are, what they want, and how they behave.  Whether […]
  1. International
See this visualization first on the Voronoi app. The Carbon Footprint of Major Travel Methods This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Did you know that transport accounts for nearly one-quarter of global energy-related carbon dioxide (CO₂) emissions? This […]
  1. Technology & Innovation
The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
  1. Department: Consumer Durables
Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
  1. Trends & External Forces
See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
  1. Corporate Finance
Growing your business to a household name is the dream of every entrepreneur. However, achieving this level of recognition requires more than just ambition; it demands strategic planning, resource allocation, and often, significant financial investment. Access to capital isn’t always easy to come by, however. In fact, a study by U.S. Bank found that eighty-two […]
  1. Media & Marketing
Download full TikTok Shop report Access chart in Dash. TikTok Shop could be part of brands’ strategy to get younger shoppers spending on apparel and accessories, a spending segment in which they lag other cohorts. Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing […]
  1. Data & Insights
Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
  1. Technology & Innovation
We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
  1. Media & Marketing
Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
  1. Trends & External Forces
For the seventh consecutive year, NAPCO Research and Blackhawk Network have partnered to produce an industry-leading report on U.S. merchants’ gift card programs. The 2024 assessment included a review of retailers’ e-commerce gift card offerings (desktop, mobile web, mobile app, device agnostic), including the purchaser and recipient experience for both digital and physical cards of […]
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Editor’s Choice

  1. Technology & Innovation
  2. Department & Category
  3. Department: Beverage
  4. Department: Consumer Durables
  5. Department: Food
  6. Department: Nonfood
  7. Corporate Strategy
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Associates & Employees
  14. Merchandising
  15. Operations & Supply Chain
  16. Stores & Formats
MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
  1. Channel: Mass
  2. CPG: Food & Bev
  3. Channel: Mass
  4. Department & Category
  5. Department: Consumer Durables
  6. Department: Food
  7. Department: Nonfood
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Data & Insights
  12. International
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Operations & Supply Chain
  17. Stores & Formats
Walmart is partnering with Agritask, a crop supply intelligence solution, on a pilot that will deploy Agritask’s remote sensing and data analytics tools in various regions of the U.S. and Mexico in order to provide hyperlocal insights on seasonal blackberry and cherry crops from select Walmart suppliers. The real-time monitoring will help drive rapid response […]
  1. Data & Insights
  2. Department & Category
  3. Corporate Finance
  4. ESG
  5. Partnerships & Alt Profit
  6. Data & Insights
  7. International
  8. Shopper & Customer
  9. Trends & External Forces
  10. Holiday & Events
  11. Operations & Supply Chain
Major carriers all around the world increase the rates of their services at an average of 4 – 6% YoY.  While carriers transfer this burden of inflation to shippers via increased merchants, most merchants do not do the same to their customers but instead absorb shipping costs as a marketing technique to attract customers. Returning […]
  1. Channel: Grocery
  2. CPG & FMCG
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Channel: Mass
  6. Department & Category
  7. Department: Food
  8. Department: HBC
  9. Acquisitions, Divestitures & Mergers
  10. Corporate Strategy
  11. Corporate Finance
  12. ESG
  13. Partnerships & Alt Profit
  14. Media & Marketing
  15. Retailer Media
  16. Data & Insights
  17. Shopper & Customer
  18. Trends & External Forces
  19. Retail Operations
  20. Associates & Employees
  21. Holiday & Events
  22. Merchandising
  23. Operations & Supply Chain
  24. Owned Brands (Private Label)
  25. Stores & Formats
The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.

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