Data Visualization

  1. Technology & Innovation

Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI, and it reveals a pretty dramatic shift in ownership of […]
6 min read
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  1. Data & Insights

89 Power Words That Will Help Your Marketing Stand Out [Infographic]

Are you looking for ways to improve the quality of your marketing copy? Want to grab attention and close more business with the words you write? The team from Jansen Communications share their copywriting tips in this infographic. They break things down as follows: Cost Superlatives Size Adjectives Verbs / adverbs FOMO Trust Check out the infographic for more […]
< 1 min read
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  1. Media & Marketing

Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school

The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […]
4 min read
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  1. Department: Nonfood

Productively Unproductive

Dwight D. Eisenhower reportedly prioritized his work life by classifying tasks as important or not important, and urgent or not urgent.  The resulting two-by-two graph became known as The Eisenhower Matrix and it influenced a lot of thinking in work productivity.  We generally spend far too much on work that is urgent but not important. […]
3 min read
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  1. Channel: Dollar/Value

Temu takes share of wallet from Dollar General, Dollar Tree customers

Access chart in Dash. Dollar General shoppers are increasingly buying from online deep discounter Temu according to Earnest credit card data. Since the Pinduoduo-owned online marketplace Temu entered the US market in late 2022, it has shaken up the discount sales space. Temu sells rock-bottom priced home goods and clothing through its gamified app and […]
2 min read
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  1. Data & Insights

Video Game Engagement, by Generation

By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 billion in revenue.
4 min read
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  1. Data & Insights

August 2023 Earnest Analytics Spend Index

Sign up to explore EASI data and category level trends for free in Earnest Dash. Access chart in Dash. Earnest Analytics Spend Index powered by Orion transaction data remained below year-ago levels in August, as in-store and online both decelerated slightly. Gyms and Workout Classes accelerated, growing mid single digits. Active & Athleisure and Fashion […]
< 1 min read
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  1. Channel: Ecommerce & Digital

Delivery service adoption may be contagious

Download the full report Analyzing Instacart’s S-1 Using Earnest Credit Card Data. Contact Sales for more details. Since 3Q20, first time DoorDash and Instacart customers outspent non-customers by more than 10% in YoY terms at the peer platform over the following twelve-month period, according to Earnest Analytics’ Orion transaction data. While both delivery providers benefited […]
< 1 min read
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  1. Channel: Grocery

Grocery Outlet woos Albertsons customers

Access chart in Dash. Grocery Outlet customers are increasingly spending their grocery wallet at the discounter, turning away from brands owned by Albertsons, including Safeway and Von’s. The California-based discount grocer increased its share of supermarket wallet among customers to over 6% in the last week of August, up from around 5% a year earlier […]
< 1 min read
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  1. Media & Marketing

The Winning Strategy Of Unbounded Brands

Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […]
6 min read
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  1. Media & Marketing

Branding that Breaks Through the Clutter and Tells Your Unique Story

We’re back! In our previous RangeMe column on consumer packaged goods (CPG) Marketing, we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). In this column, we’re going to […]
9 min read
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  1. CPG & FMCG

Ranked: Most Popular U.S. Undergraduate Degrees (2011–2021)

Ranked: Most Popular U.S. Undergraduate Degrees (2011–2021) In an era of soaring tuition fees and mounting student debt, choosing which undergraduate degree to pursue has become a crucial decision for any aspiring college student. And it always helps to see which way the winds are blowing. This visualization by Kashish Rastogi, based on data from […]
3 min read
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  1. Data & Insights

6 Consumer Trends Shaping 2023 Holiday Shopping

Upcoming days to look forward to – Halloween, Thanksgiving, Black Friday, Cyber Monday, Christmas, Boxing day and New Year’s – which only means one thing for the e-commerce stores. THE BUSIEST SHOPPING SEASON OF THE YEAR. 59% of US consumers planning to shop online this year, and 63% of consumers are planning to spend more […]
5 min read
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  1. Media & Marketing

Drug Channels News Roundup, August 2023: Maximizer Problems, Hospital vs. MD Reimbursement, Bureaucracy vs. Costs, And My Favorite Chart Updated

We’re wrapping up one of newsiest summers in recent memory. Time to pack away your bathing suit, send the kids back to school, and cherish these curated curiosities that I combed from the Jersey Shore: Fresh evidence of patients’ copay maximizer pain How payers pay more to hospitals than to physician offices Surprise? Rationing care […]
2 min read
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  1. Trends & External Forces

Is Automation the Answer to Solving Labor Shortages?

With labor shortages a very real problem, retailers are prioritizing making processes as efficient as possible to keep the customer experience streamlined. In a recent CX report, PwC surveyed 15,000 consumers and found that one in three would stop buying from a retailer after only one bad experience. Retailers can’t afford to ignore expectations in […]
3 min read
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  1. Technology & Innovation

Martech utilization problems: how to diagnose and remedy them

Martech utilization sucks. At least that’s the conclusion one draws from Gartner’s latest 2023 Marketing Technology Survey, which includes the above chart. “Thinking about the totality of the capabilities made available by marketing technology, what percentage of those capabilities are being utilized by your company today?” The average response to that question has dropped steadily […]
4 min read
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  1. Department & Category

Surprising WHYs Behind Gen Z’s Snack Decisions

  At the intersection of successful growth and looking a customer ahead is information that helps you drive branding ideations, and customer focused planning.  To that end Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® wants to share with you some new insights via a guest blog, that can assist you in looking […]
4 min read
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  1. Data & Insights

VMS Category Performance and Insights: Mid-Year Update 2023

Key Takeaways Supplements are maintaining gains from thriving years but slowing accretions Active Nutrition continues to drive the category New weight loss drugs can reshape the way consumers shop weight management Social media plays a major but hard-to-predict role in elevating ingredients The Vitamins, Minerals, and Supplements (VMS) industry has witnessed explosive growth over the […]
7 min read
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  1. Data & Insights

Early back to school spending favors fast fashion, discount retailers

Download full report: Analyzing Back To School Spending Using Earnest Transaction Data Contact Sales for more details. Back to school spending for states in which class is already back in session* fell YoY across most major retail categories in the four weeks ending August 16, 2023. Interestingly, Electronics (i.e. Computers & Tablets and General Electronics) […]
2 min read
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  1. Shopper & Customer

Overstock customer ranks swell with Bed Bath & Beyond rebrand

Access chart in Dash. Visits to Overstock (OSTK)’s newly branded Bed Bath & Beyond website surged in the first several days according to Earnest credit card data, an early sign of success for Overstock’s acquisition of the Bed Bath & Beyond digital IP. Overstock added nearly 60% more visitors year over year (YoY) seven days […]
< 1 min read
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  1. Channel: Mass

Who will pay to decarbonize the supply chain?

​[[“value”:” To decarbonize the world, the world must decarbonize the supply chain, and quickly. Some 75% of all greenhouse gas emissions fall under Scope 3 emissions, which includes the upstream supply chain as well as the end use of a company’s goods and services.  To cut those emissions enough to avoid catastrophic climate change will […]
7 min read
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  1. Technology & Innovation

Martech stacks and staff are stabilizing, thanks to both better integration and budget pressure

One of the most interesting annual martech surveys out there is the Martech Replacement Survey produced by the team at MarTech.org. (Kudos to Chris Elwell, whose brainchild this was.) Every year they ask marketers: Did you replace any martech applications in your stack? Why did you replace them? What did you look for in the […]
4 min read
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  1. Trends & External Forces

Circana: Inflation lifted July retail dollar volume 2%

CHICAGO – U.S. retail sales in July, including spending on both discretionary general merchandise and consumer packaged goods (CPG), increased 2% compared to the same month last year, and unit sales declined 2%. Discretionary general merchandise spending declines continued with a 4% decline in dollar sales and 7% drop in unit sales compared to last […]
2 min read
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  1. Media & Marketing

Streaming grabs a record 38.7% of total TV usage in July, with acquired titles outpacing new originals

‘Suits’ and ‘Bluey’ command 23 billion viewing minutes With kids settled into their summer breaks in July, they continued to have an outsized effect on TV usage. While overall TV usage was up just slightly from June (0.2%), viewing among people under the age of 18 increased 4%, and viewing among adults 18 and older […]
4 min read
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  1. Shopper & Customer

Charted: Gen Z Job Attitudes Compared with Other Generations

Charted: Gen Z Job Attitudes Compared with Other Generations Young working adults from Gen Z—born between 1997-2012—so far have a different relationship with their employers than other generations. Gone are the days of sticking with one company for an entire 40-year career. According to Oliver Wyman, Gen Z workers shop around when it comes to […]
2 min read
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  1. Channel: Grocery

Publix Gains Share of Supermarket Wallet from Kroger

Access chart in Dash. Publix gained nearly 1 point of share of wallet among its customer base from competing supermarket chains in the trailing 12 months according to Earnest credit card data. The popular Florida-based grocer commanded 43.3% of its customers’ supermarket dollars in July 2023, up from 42.3% in July 2022. Unlike a market […]
< 1 min read
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  1. Technology & Innovation

Survey Reveals Retailers’ Top Tech-Related Challenges

As part of Total Retail’s recently released 2023 Retail Technology Report: An Analysis of Trends, Buying Behaviors, and Future Opportunities, survey respondents were asked to identify the top challenges when implementing a new technology into their businesses. While investing in technology and innovation is critical for retailers and brands to remain competitive, such initiatives do not come […]
2 min read
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  1. Data & Insights

July 2023 Earnest Analytics Spend Index

Sign up to explore EASI data and category level trends for free in Earnest Dash. Access chart in Dash. Earnest Analytics Spend Index powered by Orion transaction data remained below year-ago levels in July, as in-store and online both improved slightly. Gyms and Workout Classes continued to grow in the low single digits, standing out […]
2 min read
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  1. Operations & Supply Chain

Four ways to integrate technology into your glass business

Companies looking to stay relevant and competitive need to seek new technology trends that may benefit them, and glass businesses are no exception. The role of technology in the glass sector cannot be understated. Being able to improve efficiency and productivity is why most glass companies integrate contemporary solutions. However, merely adopting new technology is […]
4 min read
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  1. Technology & Innovation

3 possible scenarios for the future of martech in the Age of AI

For years, people have been prognosticating the collapse of the martech landscape. That all these thousands of different martech apps are going to be winnowed down to a handful of winners. For the past 12 years, those predictions have been consistently proven wrong, year after year after year. (The myths of martech are nothing if […]
6 min read
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  1. Channel: Grocery
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  17. Stores & Formats

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery
  4. Channel: Grocery - Natural
  5. Department: Food
  6. Acquisitions, Divestitures & Mergers
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  15. Stores & Formats

Instacart stock languishes after IPO

Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […]
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  1. Retailer Media

Retail Media Metrics

#30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […]
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  1. Holiday & Events
  2. Trends & External Forces
  3. Holiday & Events

The big chill: Holiday retail sales 2023 expected to slow

Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […]
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