Data Visualization

  1. Technology & Innovation

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Department: Consumer Durables

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
< 1 min read
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  1. Trends & External Forces

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
3 min read
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  1. Corporate Finance

Choosing the Right Funding to Fuel Your Brand’s Growth

Growing your business to a household name is the dream of every entrepreneur. However, achieving this level of recognition requires more than just ambition; it demands strategic planning, resource allocation, and often, significant financial investment. Access to capital isn’t always easy to come by, however. In fact, a study by U.S. Bank found that eighty-two […]
5 min read
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  1. Media & Marketing

TikTok Shop customers skew young, but not just Gen Z

Download full TikTok Shop report Access chart in Dash. TikTok Shop could be part of brands’ strategy to get younger shoppers spending on apparel and accessories, a spending segment in which they lag other cohorts. Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing […]
< 1 min read
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  1. Data & Insights

Need to Know: What’s an identity graph and why do marketers need them?

Identity is a big topic in data-driven marketing. Advertisers want to target consumers at the person level, publishers want to monetize their audiences, and identity is crucial to ensure that the “John Smith” the brand is trying to reach and the “John Smith” currently shopping on Amazon, scrolling through TikTok, or searching for a weekend […]
5 min read
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  1. Technology & Innovation

Retailers Must Adopt a Technology-First Strategy to Survive

We’ve all heard the analogy of the boiling frog: when a frog is put into a pot of boiling water, it will instantly jump out. However, when the frog is immersed into a pot of lukewarm water that is slowly brought to a boil, the frog doesn’t sense any danger and ultimately perishes. There’s an […]
5 min read
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  1. Media & Marketing

Metadata is the key to compelling fan experiences as sports migrate to streaming

Sports, unlike all other genres, have the power to attract large, consistent TV viewership—and on set schedules. You’d have to have been living under a rock this past year to have not been exposed to the whirlwind NFL season, which culminated in record viewership for Super Bowl LVII. Regardless of the appeal, however, the immense […]
3 min read
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  1. Trends & External Forces

New Report Identifies the US Merchants With the Best Gift Card Programs

For the seventh consecutive year, NAPCO Research and Blackhawk Network have partnered to produce an industry-leading report on U.S. merchants’ gift card programs. The 2024 assessment included a review of retailers’ e-commerce gift card offerings (desktop, mobile web, mobile app, device agnostic), including the purchaser and recipient experience for both digital and physical cards of […]
3 min read
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  1. Media & Marketing

College basketball boosts U.S. cable viewing in March

Seasonality plays a role in an overall television usage decline of 3% during the month Following seasonal viewing trends that typically begin in February, overall television usage in the U.S. dipped again in March. Despite declines across categories, cable and streaming saw their share of TV viewing increase in this month’s report of The GaugeTM […]
4 min read
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  1. Operations & Supply Chain

Choosing a Distribution Model: Drop Shipping vs Traditional Inventory

Welcome back, retail enthusiasts! One of the topics that consistently comes up in the retail world is the logistics of shipping. From the manufacturers to the distributors, to your retail store – there are many factors and unexpected costs to consider during the shipping process that can be often overlooked. There are many facets of […]
9 min read
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  1. Trends & External Forces

How Do Democrats and Republicans Feel About Certain U.S. Industries?

See this visualization first on the Voronoi app. Industry Favorability, by Political Party This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Much and more has been written, in the last decade particularly, about the U.S. […]
3 min read
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  1. Stores & Formats

Dave & Buster’s remodeled Friendswood store format outperforming

Track Indoor Entertainment spending for free Access chart in Dash. Spending at Dave and Busters in Friendswood, TX—the first location of their remodeling campaign—is up close to 20% YoY in the 13 weeks ending March 2nd, 2024, according to Earnest credit card data. This growth also materially outperformed the rest of the system. Spending at […]
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  1. Channel: Convenience

Buc-ee’s expansion could have highest impact on Shell, Exxon Mobil, and Circle K

Track Gas Station spending for free Access chart data in Dash. Around 73% of Buc-ee’s customers also shopped at Shell in the trailing 12 months ended March 24, 2024 according to Earnest credit card data. It is just one sign that the gas station chain is making inroads with incumbent gas station brands. The jumbo-sized […]
2 min read
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  1. Data & Insights

New Results from the Fall 2023 Edition of The CMO Survey

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, […]
5 min read
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  1. Data & Insights

16 market research tools and resources to help you think like your consumers

So you need an online tool or resource to support your market research and help you understand consumer sentiments – but where do you start? How do you assess the different options? And what even counts as a good tool or resource in the first place? If those questions sound familiar then relax, we just […]
9 min read
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  1. Data & Insights

Squeezing Time.

The Persistence of Memory by Salvador Dali. This post was inspired by a conversation with and informed by content provided by Chris Outram, EVP, Head of Blockchain for Publicis Groupe Media ,who provides ongoing coaching and homework to keep me updated on Web 3 which Publicis defines as a constellation of AI, Blockchain, and XR […]
5 min read
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  1. Shopper & Customer

Gift Cards and the Age of Customer Loyalty

Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In […]
3 min read
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  1. Channel: Grocery

Your Views:  Perception Shift

I talked this week about how Jon Jenkins of AWS made the point during the NGA technology Summit that retailers should not compare smart carts to more traditional carts in terms of cost;  instead, he suggested, they should be thought of a self-checkout systems being used throughout the store, taking pressure off the front end. […]
2 min read
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  1. Data & Insights

AI Series Part 4: Some AI platforms struggle, others thrive in world of ChatGPT

Download full report Leonardo.ai–a differentiated visualization growing its share of wallet Access chart in Dash. A self-described “platform for creative production,” Leonardo.ai commanded about 47% of its own customers’ AI Tools spending in January 2024, relatively flat since November 2023  according to Earnest credit card data. This makes it somewhat rare among AI tools in […]
2 min read
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  1. Trends & External Forces

What are America’s Most Disappointing Cars in 2024?

See this visualization first on the Voronoi app. What are America’s Most Disappointing Cars in 2024? This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Cars are such a fundamental part of American life, that certain […]
2 min read
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  1. Data & Insights

Can martech data be unified, federated, and siloed all at the same time? Yes, and each serves a purpose

First, one more reminder: please take our Martech Composability Survey this week. When you see the questions, I think you’ll agree that having a statistically significant dataset for a “no BS” view of this topic would be super valuable for the whole martech community. We’ll share the full results publicly. But we need your participation. […]
5 min read
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  1. Data & Insights

The Best Visualizations of January on the Voronoi App

At the end of 2023, we publicly launched Voronoi, our free new data discovery app! The initial response from both users and creators has been incredible. Just days ago, we hit a milestone of 1 million in-app views, and there are already hundreds of interesting visualizations to discover, many of which will not be published […]
3 min read
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  1. Technology & Innovation

Well, SaaS tech stacks shrank from 2023 to 2024… but only by 8%. You were expecting more?

First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in […]
5 min read
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  1. Media & Marketing

Colder weather and NFL playoffs drive increased TV usage in January

Audiences stream a record 40.8 billion viewing minutes on Jan. 13, 2024 Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4% above its level last year—a reporting period that was […]
5 min read
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  1. Retailer Media

From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media

It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data can also serve as a powerful attribution method, closing the […]
3 min read
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Editor’s Choice

  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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