Data Visualization

  1. Merchandising

Does your brand communications strategy include packaging?

​[[{“value”:” Your packaging might be the most important form of marketing you have because it is the only form of marketing that 100% of your customers will see. Your packaging is how your brand is represented on shelves or to customers when they receive your product in the mail. Any representation of your company is […]
3 min read
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  1. Data & Insights

Black audiences are a blockbuster hit 

Black Americans are 65% more likely to head to the movies during opening weekend, according to Nielsen Scarborough. But multiply that with a near insatiable demand to have the identities, cultures, aspirations and experiences of the Black community represented through media? Now that’s a blockbuster strategy.  The recent record-breaking release of Sinners, the new original […]
3 min read
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  1. Channel: Mass

How To Sell Your Product To Target

Are you a small product brand who’s trying to figure out how to sell to Target? If so, you’re not alone. Target is a huge retailer, which is why thousands of brands attempt to get their products in the company’s stores every year. In the end, only a handful of vendors will cross the finish line […]
6 min read
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  1. Channel: Mass

How grocery continues to drive Walmart’s top line

This audio is auto-generated. Please let us know if you have feedback. Grocery continues to be a key financial driver for Walmart, according to the retailer’s newest annual report released last week. The key business segment brought in $276 billion in net sales for Walmart U.S. for its fiscal year 2025, which ended Jan. 31, […]
2 min read
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  1. Data & Insights

Egg prices dip after record highs; Cal-Maine faces investigation

Egg shortage data says prices at all-time highs, but decelerating Amid the ongoing avian flu outbreak and resulting egg shortage, this year’s Easter holiday is shaping up to be associated with high egg prices. According to Earnest Scanner Consumer Packaged Goods (CPG) product data, egg prices surged 45% year-over-year in March 2025. Contact Sales for […]
2 min read
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  1. Data & Insights

Vertical Integration Redux: How Pharmaceutical Wholesalers Are Transforming the Buy-and-Bill Market (rerun)

This week, I’m rerunning some popular posts while I prepare for tomorrow’s live video webinar: PBM Industry Update: Trends, Challenges, and What’s Ahead. Click here to see the original post from February 2025. ICYMI, the largest three pharmaceutical wholesalers—Cardinal Health, Cencora, and McKesson—are using vertical integration to build significant market positions in businesses beyond drug […]
3 min read
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  1. Media & Marketing

Think like an Immigrant.

On March 19, during a closing keynote of the Adtech Economic Forum at the Times Center in New York, I was asked to summarize and build on the thoughts of all of the other speakers from the Angel Investing, Venture Capital, Private Equity, Corporate Strategics and Hedge Fund businesses who invest in Advertising and Marketing […]
3 min read
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  1. Agencies & Vendors

How to Measure the Impact of Inclusive Marketing 

By Erika Digirolamo, Senior Director, Media & Analytics and Yeimy Garcia Smith, SVP, Global Measurement Some of this year’s most notable Super Bowl ads didn’t just focus on showcasing products like body wash, pharmaceuticals, and athletic apparel — they sought to connect deeply and emotionally with women of all ages. Messages centered on breast cancer […]
4 min read
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  1. Data & Insights

Strategikon Launches VISION 4.4 to Enhance Vendor Management in Clinical Outsourcing

SAN FRANCISCO, CA — Strategikon, a leader in clinical trial outsourcing and vendor management solutions, has announced the launch of VISION 4.4, an advanced upgrade designed to provide biopharma and CROs with greater control, efficiency, and security in clinical trial vendor management. This release introduces enhanced system customization, improved data visualization, and advanced vendor role […]
2 min read
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  1. Department: HBC

NOW AVAILABLE: The 2025 Economic Report on U.S. Pharmacies and Pharmacy Benefit Managers

I am pleased to announce that Drug Channels Institute’s new 2025 Economic Report on U.S. Pharmacies and Pharmacy Benefit Managers is now available for purchase and immediate download. Download a free 30-page report overview—including key industry trends, What’s New in this edition, the Table of Contents, and a List of Exhibits Read the press release: […]
4 min read
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  1. Shopper & Customer

Digital Product Passports: How Retailers Can Turn Compliance to Consumer-focused Value

With the introduction of the new EU sustainability legislation on Digital Product Passports (DPPs) underway, understanding and prioritising the consumer’s point of view is essential for fashion retailers. What is a Digital Product Passport? In July 2024, the Ecodesign for Sustainable Products Regulation (ESPR) became law in Europe, mandating the implementation of Digital Product Passports […]
7 min read
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  1. Data & Insights

Mastering Customer Follow-Up: Boost Conversion Rates and Average Ticket Size

Author’s Expertise: With over 15 years of experience in retail analytics and customer behavior analysis, I’ve helped more than 500 retailers optimize their follow-up strategies. At Trakwell, our team has analyzed millions of customer interactions across furniture, mattress, and high-value retail segments, giving us unique insights into what truly drives conversion and ticket size improvements. […]
4 min read
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  1. Trends & External Forces

2024 Fitness spending fell on weak at-home sales

Consumers spent 0.2% less at fitness brands in 2024 vs 2023 according to Earnest credit card data (see data in Dash). It was the first year since the pandemic that consumers’ fitness spending shrank, including Workout Classes, Gyms, and Home Fitness. However, the actual picture of consumer fitness and wellness spending is more nuanced. Gyms […]
2 min read
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  1. Technology & Innovation

Meet the new martech stack: systems of context and systems of truth

For years, martech was divided into systems of record and systems of engagement. Systems of record stored the “master” versions of data. CRMs and CDPs for customer data. PIM for product data. DAM for brand assets. ERP for inventory data. (I know, there’s a ton of acronyms in this piece, almost to the point of […]
6 min read
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  1. Data & Insights

How AI Overviews are Reshaping the Consumer Journey in 2025

With the rise of generative AI, the top of the marketing funnel is getting more complex. The digital marketing funnel from search to consideration to purchase is fragmenting into exploration across more varied digital channels, making it more challenging to capture a consumer’s attention and lead them where we want them to go. More and […]
7 min read
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  1. Shopper & Customer

Why brands miss the mark on heritage month marketing

Recent actions by the Trump administration to remove references to and celebrations of heritage months and specific demographics (including Black History Month, Hispanic Heritage Month, and those honoring women and individuals with disabilities), have sparked concern. Such decisions risk undermining the recognition of diverse contributions that have shaped American society and the economy. Amidst this […]
3 min read
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  1. Data & Insights

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
4 min read
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  1. Technology & Innovation

Boom Times For ChatGPT

ChatGPT vs. the competition. Source: SimilarWeb ChatGPT is booming. After months of stagnant usage in early 2024, the chatbot hit an inflection point and is now far outpacing its competition, according to new data from analytics firm Similarweb. OpenAI’s flagship bot hit 3.8 billion visits on desktop and mobile web in January 2025, more than […]
5 min read
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  1. Data & Insights

Brighthive Co-Founder and CEO Named Top 50 Women CEO of 2025

Source: Brighthive (EZ Newswire) Chicago, IL — Brighthive, a company that is at the forefront of the AI industry, today announced that Suzanne H. EL-Moursi, its co-founder and CEO, was named as one of the Top 50 Women Chief Executive Officers of 2025 by Women We Admire. Women We Admire is an organization comprised of […]
3 min read
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  1. Data & Insights

Vertical Integration Redux: How Pharmaceutical Wholesalers Are Transforming the Buy-and-Bill Market (Video)

ICYMI, the largest three pharmaceutical wholesalers—Cardinal Health, Cencora, and McKesson—are using vertical integration to build significant market positions in businesses beyond drug distribution. In the video clip below, I review the vertical integration status of the largest three pharmaceutical wholesalers, illustrated in the chart below. [Click to Enlarge] I also: Explain how wholesalers have strengthened […]
2 min read
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  1. Owned Brands (Private Label)

Private Label Today and Tomorrow: A 2024 Market Analysis

The private label landscape is experiencing unprecedented growth and transformation across retail channels. With all the news around private label performance, various new brand launches last year, and recent tariff concerns, and the buzz at PLMA in Chicago, the Harvest Group team decided to pause and reflect on how businesses at Walmart, Target, and Amazon […]
3 min read
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  1. Data & Insights

Retail Reinvented: Harnessing the Power of AI and ML in Promotions

In today’s cut-throat retail landscape, promotions, which account for 10 percent to 45 percent of total revenue, are a double-edged sword. On the one hand, they can potentially boost sales and significantly improve brand visibility. On the other hand, poorly executed promotions can lead to decreased margins, customer frustration, and even brand dilution. Traditional retail […]
3 min read
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  1. Data & Insights

The Record: Q4 U.S. audio listening trends

The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics galore. Audio accounted for nearly 20% of American’s daily media time in the fourth-quarter of 2024—that translates to […]
3 min read
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  1. Data & Insights

Navigating media’s complexity with audience planning

Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […]
4 min read
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  1. Technology & Innovation

Coinbase deposits surge on new customer growth in 2025

Coinbase deposits surged post-election Deposits onto crypto exchange Coinbase (COIN) surged 197% YoY in November according to Earnest ACH, debit and credit card data. The acceleration from +39% YoY largely came after the US election, with the promise of a more crypto-friendly administration.  Coinbase deposits broadly rose in 2024, in line with cryptocurrency values. Early […]
2 min read
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  1. Data & Insights

What’s Next for Ozempic and Weight Loss Drugs in Consumer Goods?

Obesity is arguably the defining health issue of the 21st Century. World Health Organisation data shows that 43% of over-18s are overweight, and 16% are obese. In the US, the adult obesity rate is far higher than the global average, at 43%, with an incalculable impact on the nation’s health, quality of life, and economic […]
7 min read
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  1. Shopper & Customer

Retail Media is Here in a Big Way: Should Search be Worried?

[[{“value”:” By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered […]
5 min read
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Editor’s Choice

  1. Trends & External Forces
  2. Media & Marketing
  3. Data & Insights
  4. Technology & Innovation
  5. Trends & External Forces

Charted: How Do U.S. Universities Make Their Money?

See this visualization first on the Voronoi app. Use This Visualization Charted: How Are American Universities Funded? This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Key Takeaways More than half of American public college and […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Corporate Strategy
  4. Media & Marketing
  5. Data & Insights
  6. Technology & Innovation

Week in Review: Instacart CEO heads to OpenAI

Welcome back to Week in Review! We’ve got lots of news for you this week: There were CEO shake-ups at Instacart and 11x; the web series is back — kind of; Threads is getting video ads; and much more. Let’s get to it! Big move: Instacart CEO Fidji Simo will become OpenAI’s CEO for Applications, […]
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  1. Technology & Innovation
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Acquisitions, Divestitures & Mergers
  5. Corporate Strategy
  6. Corporate Finance
  7. Corporate Purpose
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

What’s next for Instacart as CEO Fidji Simo announces decision to join OpenAI as head of applications?

Instacart CEO Fidji Simo is departing the grocery technology company to join OpenAI as its Chief of Applications. In an email to employees, she said: “Let me start by saying this was an incredibly hard decision because I love this company. We are operating incredibly well as our last earnings results have shown. Our strategy […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Grocery
  4. Channel: Mass
  5. Department & Category
  6. Department: Nonfood
  7. Corporate Strategy
  8. Media & Marketing
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Merchandising
  15. Operations & Supply Chain
  16. Stores & Formats

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. There is no shortage of tech hyperbole in retail. But then there’s the occasional exception — a technology that genuinely does […]
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  1. Shopper & Customer
  2. Department: Nonfood
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Holiday & Events
  9. Operations & Supply Chain

State of the Consumer Report

[Week of May 9] Timely insights on consumer behavior, pricing, and retail trends This weekly snapshot highlights the most relevant signals shaping where and how consumers are spending—from e-commerce and inflation shifts to essential vs. discretionary demand. What you’ll get from this week’s report: Cross-border e-commerce slowdown: Learn how tariff pressures are reshaping sales trends […]
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