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  1. Data & Insights

KeHE Launches Business Intelligence Tool

KeHE Distributors announces it is supporting the company’s supplier community through the development of a proprietary business intelligence tool, KeHE CONNECT BI. KeHE CONNECT BI is a suite of tools for KeHE’s suppliers, created to enhance the current reporting and provide new capabilities to better serve the company’s suppliers and, indirectly, retailers throughout the nation. […]
2 min read
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  1. Owned Brands (Private Label)

Foxtrot To Grow Private Brand and add 50 Stores

Innovative Chicago-based convenience store retailer Foxtrot Market announced this week its plans to grow. The retailer currently has 13 locations in Chicago, Dallas, and Washington D.C, and plan to add 50 locations over the next two years. The stores will be located in New York City, Austin, Boston, Miami, Los Angeles, and Houston. Mitch Madoff, […]
2 min read
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  1. Technology & Innovation

3 Companies Now Make Up 50% of U.S. Ad Revenues

The Briefing Collectively, Amazon, Facebook, and Google make over $112 billion in advertising revenues Two-thirds of ads in the U.S. are now digital 3 Companies Now Make Up 50% of U.S. Ad Revenues Every year in the U.S., CFOs and marketing executives gather to allocate a portion of company funds towards advertising budgets. Today, on […]
2 min read
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  1. Media & Marketing

How kids are transforming tomorrow’s status quo

It’s hard talking to kids, especially if you don’t know them.  There’s always been a myth that being a teenager or ‘tween’ is just a phase – one characterized by self-indulgence and social media addiction. But this is an unhelpful generalization and our data challenges a number of these stereotypes.  Also, the attitudes expressed at […]
6 min read
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  1. Data & Insights

Digital media planning: tips and tricks for baking in the right audience insights

It’s a crazy and exciting time to be in digital media planning – especially in agency world. New media properties seem to pop up daily, time spent on social media is through the roof, and competition for ad space is hotter than ever. But it’s in this mayhem that independent agencies thrive. So long as […]
6 min read
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  1. Technology & Innovation

The pandemic changed boomers’ relationship with tech. Here’s how.

It’s a long-standing misconception that baby boomers have a difficult relationship with tech, but it’s more likely that this stems from the simple fact they’re generally less interested in it – rather than outright technophobia. While they’ve shown less of a reliance on technology in the past, the ramifications of the pandemic have caused a […]
5 min read
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  1. Channel: Mass

MPB Careers: Senior Manager II, Quality Assurance – Sensory Lab, Private Brands

MPB Careers: Senior Manager II, Quality Assurance – Sensory Lab, Private Brands Fifty years ago, Sam Walton started a single mom-and-pop shop and transformed it into the world’s biggest retailer. Since those founding days, one thing has remained consistent: our commitment to helping our customers save money so they can live better. Today, we’re reinventing […]
4 min read
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  1. Shopper & Customer

What the fast food industry should be serving up

When it comes to news about the fast food industry, there are so many mixed messages out there.  Some sources celebrate online ordering skyrocketing, alongside demand for plant-based alternatives. In January, for example, Deliveroo said its vegan orders increased by 163% compared to last year. To confuse matters, McDonald’s entry into the ‘chicken sandwich wars’ […]
6 min read
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  1. Data & Insights

What to know about gaming’s newest characters

Until recently, gaming was associated with a particular type of person, rather than an activity everyone does. It’s something we’ve had our eyes on for some time; in August last year, we acknowledged that gaming is as ubiquitous as TV watching and this would have long-lasting implications on the video games industry’s image – something […]
4 min read
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  1. Corporate Purpose

Celebrating Pride the right way

With Pride Month in full swing, many brands are going all out to paint themselves as allies to the LGBTQ+ community. Since the start of June, rainbow logos have covered social media feeds. Meanwhile, many brands, especially within the fashion and cosmetics industries, have released rainbow products and pledged to forward large portions of the […]
5 min read
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  1. Shopper & Customer

What Do Customers Expect From Retailers? 3 Myths (and Truths) From 4 Generations of Global Shoppers

In the past 15 months, we’ve learned that sweatpants are not just for the gym, toilet paper can be a luxury item, and cats are what virtual courtrooms need. The surprises don’t stop there. A survey of nearly 12,000 consumers shows reality doesn’t always match expectations – including for retailers. Read on to see how […]
4 min read
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  1. Data & Insights

Health and Wellness Market Growth Drivers to Watch: Shoppers Prioritize Dietary Needs and Sustainability Concerns

Concerned Shoppers Are Taking Control During the lockdown months, many shoppers had limited options when it came to their health routines. Some gyms and fitness classes were closed, while plenty of people didn’t feel comfortable returning to in-person workouts anyway. Between those restrictions, a desire to stay healthy (and out of the doctor’s office), and […]
4 min read
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  1. Media & Marketing

What Is CRM?

If you’re a business owner or if you interface with customers, you’ve probably heard the term “CRM” bantered around. But what is CRM, and what does CRM do? And more importantly, what can a CRM do for your business to help it grow? What is CRM?  CRM stands for Customer Relationship Management, and it’s a […]
4 min read
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  1. Department & Category

Snackpass gobbles up $70M at a $400M+ valuation as its social food ordering platform crosses 500K users

While every food delivery company is trying to get an edge on its rivals with discount codes, faster service, and a turn into the realm of spooky with ghost kitchens and dark stores, a startup built on a lighter, social concept — letting people see what their friends are chomping on, making it possible to […]
4 min read
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  1. Shopper & Customer

Google delays Chrome’s cookie-blocking privacy plan by nearly 2 years

It takes time to fix privacy problems without hurting ad-dependent websites, the search giant says.
3 min read
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  1. Media & Marketing

3 tips for more accessible social media

Hannah Burgeois, public outreach officer for Broward MPO shares tips for making sure your social media content speaks to everyone—no exceptions. Organizations that want to stay relevant and respected must embrace inclusivity. But inclusivity and accessibility are connected, especially on social media. Here are three tips to bring your social media program up to speed […]
4 min read
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  1. Data & Insights

Changes for Food and Grocery Prices Amidst Covid-19

Maybe you’ve noticed a change in food prices during COVID-19. If you run a restaurant or work in the CPG biz, there’s a good possibility you experienced price changes firsthand. Or maybe you’ve even seen this on your grocery bill.Either way, everyone’s kitchen is impacted by the pandemic. Everyone has a food or grocery bill, […]
4 min read
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  1. Shopper & Customer

5 Things Communications Service Providers Need To Attract and Retain Gen Z

Ask a Baby Boomer and a Gen Z’er how they prefer to communicate with friends and you might get two very different answers. That’s because the way we communicate varies a lot across generations. Attitudes about communications service providers (CSPs) vary by age, too. To better understand evolving consumer habits and preferences, Salesforce conducts a […]
6 min read
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  1. Channel: Ecommerce & Digital

4 UX Tips That Increase Conversions for Your eCommerce Business

We innovate by starting with the customer and working backwards. The focus is not the product, but the customer.” ~ Jeff Bezos You’ve been in eComm for a while now. You’ve probably read a bunch of articles on how to improve your store’s performance. And most of those articles on eCommerce UX focus on the […]
6 min read
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  1. Trends & External Forces

Report: COVID-19 Vaccine Perceptions and Hesitancy in Sub-Saharan Africa

One of the biggest challenges governments and health institutions face in slowing the spread of COVID-19 in sub-Saharan Africa is the prevalence of false information and myths about the vaccine. As more vaccine becomes available, concerns about vaccine hesitancy caused by misinformation and disinformation remain high. As part of its study in April 2021 on […]
4 min read
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  1. Shopper & Customer

How to Build a CX Business Case for Your CFO

Establishing a customer experience (CX) program’s ROI is one of the greatest challenges that CX practitioners and the organizations they serve face in the modern experience landscape. Across all businesses, the entire C-suite leadership team is looking to validate an experience management program by asking one question: what is the financial impact of my CX […]
7 min read
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  1. Media & Marketing

How the movies are tempting consumers back to cinemas, channels for social justice messaging, and Lego’s first LGBTQ-themed set

Also: Omaha Steaks encourages gatherings, Twitter relaunches verification program, and CNN regrets ethical lapse. Hello, communicators: With vaccination rates on the rise and Memorial Day right around the corner, brands are crafting messages centered on gatherings and human connection that consumers missed out on during the past year. Omaha Steaks has launched a “Steakation” contest […]
11 min read
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  1. Technology & Innovation

What Our Members Are Up To Pt. 10

We’re back with our 10th installment of What Our Members Are Up To, a monthly blog that highlights the recent accomplishments of our members who are doing amazing work in their fields–from academia, corporate and everything in between. Catch up on Part 9 here. Academic Members–University and College Libraries Rice University hosted their 21st annual […]
2 min read
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  1. Channel: Marketplace

Google partners with Shopify on online shopping expansion

Google today announced it’s partnering with Shopify, giving the e-commerce platform’s more than 1.7 million merchants the ability to reach consumers through Google Search and its other services. The integration will allow merchants to sign up in just a few clicks to have their products appear across Google’s 1 billion “shopping journeys” that take place […]
2 min read
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  1. Technology & Innovation

FTC Reports Huge Jump in Cryptocurrency Scams

By John P. Mello Jr. May 19, 2021 4:00 AM PT Claims of losses from cryptocurrency scams skyrocketed from October 2020 to March 2021, according to a report released Monday by the Federal Trade Commission. In its Consumer Protection Data Spotlight newsletter, the FTC revealed that during the October to March period nearly 7,000 consumers […]
5 min read
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  1. Technology & Innovation

Virtual Sales Is Here to Stay – The Latest Research Tells Us Why

In 2018, a survey of more than 2,900 sales professionals worldwide showed that virtual sales was on the rise. 2021 numbers show virtual selling has gone into hyperdrive. It’s no longer just a trend; it’s now the way we work. With advancements in technology and the rise of artificial intelligence (AI), salespeople now have the […]
3 min read
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  1. Data & Insights

Fix These 3 Marketing Problems With a Customer Data Platform

We’ve relaunched our Salesforce CDP (customer data platform) and announced new ways to help our customers connect to their customers. With a single source of truth for smarter analytics and integration that goes beyond marketing, it’s a great time to reflect on how far we’ve come — both at Salesforce and as an industry. During […]
5 min read
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  1. Channel: Ecommerce & Digital

5 Brilliant Advertising Strategies for Your Online Store

With more than 95% of all purchases predicted to be conducted online by 2040, eCommerce continues to grow year after year. Every day, new players join the field — making eCommerce more cutthroat than ever. Successful businesses know that constantly investing in effective digital advertising strategies is key to cutting through today’s digitally driven world. […]
6 min read
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  1. RetailWIt QuickWit

Daily QuickWit (7/22) – Top Retail News of the Day

Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
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  1. RetailWIt QuickWit

Daily QuickWit (7/20) – Top Retail News of the Day

Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]
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