Data Visualization

  1. Data & Insights

2022 Holiday Shopping Off to Slow Start

Sign up for free to explore holiday consumer spending data in Earnest Dash. Powered by Earnest’s Vela spend dataset. Key takeaways: Consumers spending slowed since September across most major categories Online share of sales remains elevated vs pre-pandemic, in-line with 2021 levels Nike, Lululemon, Ulta, Shein, The RealReal, and Walmart are outperforming in the early […]
3 min read
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  1. Shopper & Customer

Retail Media is Here in a Big Way: Should Search be Worried?

By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […]
5 min read
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  1. Data & Insights

Advertising effectiveness: everything you need to know

With more consumers taking control and opting out of advertising they don’t want to see, brands need to know how to make sure their marketing strategy hits the mark, with the perfect mix of reach and relevance. Despite it being easier for brands to pre-test ideas before launching a full-blown ad campaign, this only tells […]
5 min read
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  1. Shopper & Customer

Retailers Focus On Customer Experience With Store Remodelling

At the height of the COVID-19 pandemic, it seemed as if the demise of physical retail was imminent. With stores forced to close, the popularity of e-commerce accelerated and many retailers wondered if in-store shopping would ever return. So far, such fears are proving unfounded – in the U.S., foot traffic has continued to rise, […]
4 min read
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  1. Technology & Innovation

Tech stacks are still large, but orchestration can make all the difference

Ever see the miniseries From the Earth to the Moon? Great story about the Apollo moon missions. I’m pretty sure it was in one of those episodes that I most remember the impactful difference between “unit tests” and “system tests.” Getting people on the moon required a huge number of different component technologies, many each […]
6 min read
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  1. Channel: Ecommerce & Digital

Amazon: Increasing concern around holiday sales, Fresh 2023 B&M store halt, layoffs, Black Friday & Cyber Monday Deals

From CRC LiveCast: brands anticipating negative holiday sales Y-Y:In our latest LiveCast webinar, we polled the audience and found that a net 6% of brands expect 2022 holiday season sales to be negative compared to last year. This dampening of expectations has materialized over the past couple of weeks where previously in our 3Q22 Amazon […]
3 min read
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  1. Channel: Ecommerce & Digital

Amazon To Layoff 10,000 Employees

In the largest layoffs in Amazon’s almost three decades of doing business, the company said yesterday it plans to cut about 10,000 jobs as it prepares for a possible recession and deals with a post-pandemic reduction in its e-commerce business. The 10,000 number – which is said to be “fluid” and dependent on final decisions […]
5 min read
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  1. Technology & Innovation

3 Ways Marketing Cloud and Customer Data Platform Innovations Can Help You Succeed Now

1. Personalize marketing moments in real time 2. Automate engagement across every channel 3. Optimize marketing performance with more intelligent insights It still feels like yesterday when we all came together to experience the magic of Dreamforce ’22. We saw so many Trailblazers in person and experienced all the valuable sessions (which are still available […]
7 min read
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  1. Channel: Ecommerce & Digital

Amazon Search Volume Falls 3% Year Over Year in October 2022

Following anecdotal examples of softer than expected demand around the Prime Early Access Sale (PEAS), a site-wide analysis by Momentum Commerce found year-over-year search traffic decreases across most major product categories on Amazon during the month of October 2022. The analysis showed a -3% decline in search traffic across the top 20 categories by keyword […]
2 min read
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  1. Channel: Delivery

3 Ways to Use Retail Media Advertising to Boost Your Bottom Line

You may remember receiving weekly ad circulars in the mail that listed discounts at local grocery stores for popular products and brands. Before retail media advertising, these print ads, along with TV commercials, billboards, and other traditional media, were the de facto way for grocers to get the word out about products and specials. And […]
4 min read
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  1. Data & Insights

Take the Guesswork Out of Insights With Winter ’23 CRM Analytics Release

With our CRM Analytics Winter ’23 release, you can tap into insights faster and make real-time predictions with external Snowflake data. This release will help you get the most from Einstein Discovery models and make analytics easier to access. Let’s look at some of the exciting features in this release: With Live Prediction with Snowflake, […]
5 min read
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  1. Media & Marketing

Influence marketing: what is the state of this strategy?

Influencer marketing is a relatively new advertising strategy that took off at the same time as social networks. These platforms have indeed allowed some personalities to stand out and professionalize their profile. These people, called influencers, have managed to create a community around their name and their activity. This allows brands to have an additional […]
4 min read
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  1. Shopper & Customer

Who Buys The Jeep Brand And Why?

The recently passed Infrastruture and Inflation Reduction Acts include sweeping provisions to reduce emissions from gas-powered vehicles and advance the adoption of electric cars. And more recently National Highway Traffic Safety Administration (NHTSA) has revised its fuel-efficiency standards upward to an average of 49 miles per gallon for new cars by 2026. Increasing the production […]
7 min read
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  1. Shopper & Customer

4 Black Friday shopping trends in the US

As October ends and the winter holiday season comes around, Americans start to get excited for a few things: pumpkin pie, Thanksgiving, and of course, Black Friday. Since Q3 2021, 36% of Americans think the US economy is going to get worse, and 66% think their personal finances are going to do the same. But […]
7 min read
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  1. Technology & Innovation

These 4 Marketing Trends Are Reshaping How We Connect With Customers

Over the past few years, marketing trends have forced brands to navigate uncharted and fast-moving waters. Shifts in customer behaviors, an economy in flux, and emerging technologies are all rocking the boat.  The good news? You can help your company weather the storm by embracing tech tools, personalizing your customer interactions, building for a cookieless […]
7 min read
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  1. Technology & Innovation

When is a martech stack too complex?

At many companies — but not all — their martech stack has become too complex. Aside from the anecdotal evidence that I frequently hear on LinkedIn and Twitter threads, Gartner’s most recent Marketing Technology Survey frames the problem quantitatively: on average, the 324 enterprise marketing technology leaders they surveyed reported that only 42% of their […]
5 min read
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  1. Shopper & Customer

Turn your online store into a Green E-commerce

The development of E-commerce seems to be unstoppable. More and more consumers are buying their products online, notably influenced by the development of Internet accessibility and the democratization of smartphones. Even if this is good news for sellers around the world, E-commerce has an impact on the health of our planet. In the era of […]
8 min read
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  1. Data & Insights

Visualized: Who Americans Spend Their Time With

Who Americans Spend Their Time With Throughout history, humans have relied on cooperation and social relationships to thrive. Of course, who we spend time with evolves throughout our lifetime. Using insights from the American Time Use Survey and Our World in Data, we look at who Americans spend the most time with at various ages […]
4 min read
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  1. Channel: Ecommerce & Digital

AWS Announces Amazon Neptune Serverless

New serverless option for Amazon Neptune automatically scales graph database workloads to hundreds of thousands of queries—saving up to 90% compared to the cost of provisioning for peak capacity LexisNexis Legal & Professional , Snap, and Wiz among customers using Amazon Neptune Serverless SEATTLE
< 1 min read
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  1. Trends & External Forces

Advertisers grow ad spending in Q3 to find customers in a challenging economy

Performance marketing channels respond to shifting customer demand by increasing ad volume at lower prices SAN FRANCISCO, Oct. 27, 2022 /PRNewswire/ — Today, Skai, an omnichannel platform for performance marketing, is publishing its Q3 2022 Digital Marketing Quarterly Trends Infographic,…
< 1 min read
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  1. Technology & Innovation

Frustrated by Personalization Challenges? Learn 3 Ways to Improve Your Customer Journey

Let’s face it: If you’re not offering personalized experiences, you’re probably losing valuable customers. However, even with countless resources available to improve personalization, marketers still face many hurdles when executing their strategy. If you’re just starting this journey (or tired of hitting roadblocks), we’ve outlined some personalization challenges to watch out for — and how […]
6 min read
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  1. Associates & Employees

Survey: Starbucks’ Staff Morale At “Historic Lows”

Bloomberg reports that “in a survey of office-based US employees, only 52% said they ‘completely agree’ that Starbucks ‘behaves in an ethical and responsible manner,’ executives told staff at an Oct. 13 meeting, a video of which was viewed by Bloomberg News. Slightly fewer, 48%, said they completely agreed that they were ‘proud of the […]
2 min read
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  1. Data & Insights

How to conduct a market survey that works

Knowing your audience is the backbone to business success. And to know your audience, you need to do some all important market research. But what’s the best way to go about doing that? Easy answer? Use GWI, of course…  Or, you could conduct a good ol fashioned, market research survey.  What’s a market research survey? […]
6 min read
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  1. Media & Marketing

20 Years of Top Trending Google Searches

20 Years of Top Trending Google Searches For decades, Google search has been a go-to source for many when looking up directions, keeping up with the news, or seeking information on new and unfamiliar topics. Today, Google processes about 3.5 billion searches per day. Because of its dominant market share, Google holds a vast archive […]
3 min read
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  1. Channel: Grocery

Kroger and Albertsons Companies Announce Definitive Merger Agreement

Company Release – 10/14/2022 Establishes National Footprint to Serve America with Fresh, Affordable Food for Everyone Combines Two Companies with Shared Values to Unite Around Kroger’s Purpose to Feed the Human Spirit Accelerates Kroger’s Go-to-Market Strategy and Positions Combined Company as a Premier Omnichannel Food Retailer, Delivering Quality, Value, Convenience and Choice for Customers Continuing Track Record […]
13 min read
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  1. Technology & Innovation

Marketers Guide To Web 3.0

There are four seminal dates in the history of the Internet: October 29, 1969: On October 29, 1969, at 10:30 PM, a computer grad student named Charley Kline at UCLA sent a message to SRI (Stanford Research Institute.) It was the first connection between computer networks. We set up a telephone connection between us and […]
9 min read
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  1. Data & Insights

Mapping the Vertical Integration of Insurers, PBMs, Specialty Pharmacies, and Providers: A 2022 Update

I conservatively estimate that I’ve created about 1,374,613 slides during my career. But there are two slides that people seem to appreciate the most. One is my chart showing the key channel flows within the entire U.S. pharmaceutical distribution, payment, and reimbursement system. The other is my mapping of the insurer/PBM/specialty pharmacy/provider organizations that now […]
2 min read
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  1. Corporate Strategy

3 Warning Signs of a Bad CEO

IAGO: “O, sir, content you; I follow him to serve my turn upon him:We cannot all be masters, nor all masters cannot be truly follow’d…”(Iago on serving his reviled master, Othello)–William Shakespeare, Othello, Act 1, Scene 1 I cannot think of a time when some type of business wasn’t on my mind. And with 40 […]
4 min read
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  1. Technology & Innovation

Fraud Prevention: Online Retailers’ Secret Weapon for Combating Economic Headwinds

Following several years of exponential growth, e-commerce is bracing for lean times ahead. Online retailers are contending with economic headwinds fueled by a global conflict, a drawn-out pandemic, and rising inflation. A June 2022 survey reveals that 83 percent of Americans are cutting back on personal spending due to increased inflation. Online payment fraud is also […]
2 min read
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  1. Media & Marketing

Retail Performance Marketers, Rethink Your Barometer of Success This Holiday Season

‘Tis (almost) the season! Retail and etail spend massively on measurable digital advertising. This is true all year long, but recent studies show at least 26.8% of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according […]
4 min read
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Trending Topics

Editor’s Choice

  1. Shopper & Customer
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Trends & External Forces
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

Retail Media is Here in a Big Way: Should Search be Worried?

By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […]
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  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. Department: Nonfood
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Agencies & Vendors
  9. Data & Insights
  10. Technology & Innovation
  11. Holiday & Events

U.S. SMI Core Release Note – October 2022

SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […]
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  1. Trends & External Forces
  2. Channel: Grocery
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Trends & External Forces
  7. Associates & Employees
  8. Merchandising

Kroger Health Center marks first anniversary

CINCINNATI — The Kroger Health Center for Advanced Community Care, a joint project of Kroger Health and the University of Cincinnati James L. Winkle College of Pharmacy, recently celebrated its one-year anniversary. The Center employs pharmacists, technicians, nurse practitioners, and dietitians to provide an interprofessional model of care. It also provides practical experiences for students […]
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  1. Channel: Dollar/Value
  2. Corporate Strategy
  3. Corporate Finance
  4. Corporate Purpose
  5. ESG
  6. Media & Marketing
  7. Shopper & Customer
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar Tree sales up 8.1% in third quarter

CHESAPEAKE, Va.— Dollar Tree executives said the retailer’s new pricing strategy lifted operating income nearly 23% to $381 million in the third quarter ended October 29. Top-line sales rose 8.1% to $6.94 billion. Comparable-store sales at its Dollar Tree stores increased 8.6% from a year earlier, while comps at its Family Dollar stores were up […]
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