Marketing: Mobile

  1. Data & Insights

How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
3 min read
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  1. Data & Insights

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over […]
4 min read
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  1. Data & Insights

New Results from the Fall 2023 Edition of The CMO Survey

AI bolsters marketing returns, weaker Diversity, Equity, and Inclusion investments and impact, and brand activism shifts to hot-button societal issues are among the results of the Fall 2023 edition. Results are based on a sample of 316 marketing leaders at for-profit U.S. companies, 96% of whom hold positions of VP-level or higher. Marketer Optimism Rises, […]
5 min read
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  1. Holiday & Events

Email and SMS Marketing in 2024: 5 Trends to Expect

2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year […]
3 min read
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  1. Data & Insights

The 2024 State of Business Texting Report: What it Means for Retailers

The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses […]
2 min read
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  1. Technology & Innovation

NRF 2024: Key Takeaways From Retail Thought Leaders

Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, […]
4 min read
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  1. Shopper & Customer

4 Retail Resolutions to Help Businesses Become More Profitable

Whether or not New Year resolutions are your thing, I think it’s fair to say everyone would like their year ahead to be more profitable. How they aim to accomplish that may vary, but the simple goal of making more profit when operating your business rarely – if ever – escapes a professional’s wish list […]
4 min read
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  1. Department & Category

Eating-Out While Eating-In Continues to Delight Consumers

  We have been told that as a result of the tax cuts to expect higher wages, a booming economy, and growth which means time starved consumers will see an increase demand on their time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® So in 2018 expect to see an increase […]
2 min read
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  1. Channel: Mass

Target Thanksgiving Dinner for 4 less than $25

  Cash strapped, time starved, and college loans are just some of the problems driving Gen Z and Millennial consumers to the dinner table at home this year.  However, if you are not going out for Thanksgiving to a restaurant or relatives Target has a deal for you. According to Steven Johnson Grocerant Guru® at […]
3 min read
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  1. Data & Insights

Key Ecommerce Personalization areas to focus on

Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. Ecommerce Personalization has become just more than that in this bustling world. 66% of consumers want businesses to understand their specific requirements and expectations. (Salesforce). 77% of consumers have chosen, recommended, or paid more for a brand […]
4 min read
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  1. Shopper & Customer

Selling Meals is not What it Used to Be

  The retail foodservice customers are not fickle, they are evolving, dynamic, and moving forward searching for ways to make dinner complexity free according to Foodservice Solutions® Grocerant Guru®, Steven Johnson.  I hope you are not the Neanderthal brand marketer waiting for yesterday and the status quo to return to the way things in the restaurant, grocery, and convenience store sectors […]
3 min read
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  1. Shopper & Customer

Notable Email and SMS Marketing Trends From the First Half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these […]
3 min read
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  1. Media & Marketing

Food Marketers Need Phone Food Marketing

  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
4 min read
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  1. Technology & Innovation

How Businesses Can Use Emerging Technology To Extract Value From Social Media

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […]
5 min read
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  1. Shopper & Customer

An Increase in Online Purchasing Means Focusing on Customer Service

E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As […]
4 min read
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  1. Shopper & Customer

Don’t Ignore Email and SMS: Consumers Surely Haven’t

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […]
3 min read
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  1. Channel: Restaurants

Independent restaurants can Extend the Halo of ‘Better-4-You’ with Free Software

  Building your brand can be a great benefit today when you are targeting both Millennials and Gen Z consumers.  Digital natives have never had to adopt technology, they grew up with it.  Hand Held mobile marketing is simply they way they think, relate, and find relevance. Steven Johnson Grocerant Guru® at Tacoma, WA based […]
3 min read
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  1. Technology & Innovation

Fueling Frictionless Retail With Near Store Solutions

Low-and-no contact retail exploded in response to the demands of COVID-19, yet these service delivery methods remain popular. Near-store, curbside solutions leverage modern, fast data networks to help to minimize that contact. When Steve Jobs first announced the iPhone in 2007, few could have  anticipated just how much smartphones and their adoption would transform what […]
6 min read
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  1. Shopper & Customer

Enabling Real-Time Communication With SMS

With increasing emphasis on omnichannel strategy when engaging customers, real-time communication becomes essential as more and more consumers prefer brands to communicate with them via SMS. Consider the following data: 8 percent of Americans opt for SMS as their preferred communication channel to receive transactional updates; and 3 percent of American consumers wish to receive […]
2 min read
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  1. Holiday & Events

Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

E-commerce brands faced a holiday shopping season filled with uncertainty — uncertainty around when the shopping season would start in earnest, inflation’s impact on consumer spending, and the costs and performance of paid marketing channels. And with good reason. Throughout the year, the cost and performance on channels such as paid social and paid search […]
3 min read
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  1. Data & Insights

Why Location-Based Advertising Often Misses the Mark

Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to compete […]
3 min read
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  1. Channel: Mass

6 E-Commerce Trends for 2023

Merchants across the globe are navigating an uncertain economy as they find their way out of a pandemic. They must continuously adapt to various forces to meet shopper demands and drive conversions by applying new technologies and methods. But opportunity still exists for online merchants. Online shopping exploded into a more than $5 trillion market […]
2 min read
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  1. Data & Insights

How Centralizing Data Can Help Retail Apps Overcome Industry-Wide Headwinds

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new […]
3 min read
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  1. Operations & Supply Chain

Fashion Brand Struts To Lightning 50 Success Using Inventory Planner

Some retail brands are born in boardrooms, others are created in more unconventional circumstances – and J Brooks Boutique, an Atlanta-based online fashion business, is one of those brands.   In 2016, its founder Jessica (Jes) Brooks bought a sewing machine from a catalog using points she earned as a reward for her performance in […]
4 min read
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  1. Channel: Mass
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  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
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Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
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  4. ESG
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  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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