Marketing: Mobile

  1. Media & Marketing

Stay Relevant, Raise Sales, and Drive Profits with the Grocerant Guru®

  Why should foodservice retailers think about Google? The answer is simple: Millennials and Gen Z engage with their smartphones more than they do with actual humans. A recent study found that 39% of people interact more with a smartphone than with their loved ones, friends, or coworkers. Smartphones are handheld marketing powerhouses, and every […]
3 min read
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  1. Department: Food

Looking Once Again at the Intersection of Mobile Marketing, Virtual Retail, and Foodservice Brick-and-Mortar Retailers

  In today’s dynamic food landscape, technology is reshaping the pathways of fresh food distribution. Mobile marketing and virtual retailing are challenging the traditional dominance of brick-and-mortar foodservice retailers as consumer expectations evolve around convenience, accessibility, and personalization according to Steven Johnson Grocerant Guru® Tacoma, WA based Foodservice Solutions®. This shift is most evident in […]
4 min read
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  1. Shopper & Customer

From Omnichannel to Polychannel: How FMCG Shopping is Changing

With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.  If, during COVID-19, we noticed physical store shoppers shifting […]
3 min read
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  1. Media & Marketing

How SMS marketing can help boost your retail store’s customer loyalty

Discover the transformative power of SMS marketing for your retail store. Learn how this digital strategy can enhance customer engagement and foster long-term loyalty. Stay ahead in the competitive retail landscape by implementing effective SMS campaigns. In today’s fast-paced retail environment, maintaining customer loyalty is crucial for long-term success. With the advent of various digital […]
2 min read
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  1. Data & Insights

The Promise of Personalization is Here: 3 Ways Retailers Should Take an AI Approach to Innovation

Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-first shopping experiences, data collection, and trust. With consumers now expecting personalization from brands, retailers are racing to deliver one-to-one experiences to grab their attention and loyalty. Here are three ways retailers can harness the power of AI to transform the […]
3 min read
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  1. Data & Insights

How GenAI Can Turbocharge Retailers’ Ad Creative

Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
3 min read
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  1. Data & Insights

The 2024 State of Business Texting Report: What it Means for Retailers

The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses […]
2 min read
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  1. Technology & Innovation

NRF 2024: Key Takeaways From Retail Thought Leaders

Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, […]
4 min read
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  1. Shopper & Customer

4 Retail Resolutions to Help Businesses Become More Profitable

Whether or not New Year resolutions are your thing, I think it’s fair to say everyone would like their year ahead to be more profitable. How they aim to accomplish that may vary, but the simple goal of making more profit when operating your business rarely – if ever – escapes a professional’s wish list […]
4 min read
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  1. Trends & External Forces
  2. Media & Marketing
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  4. Technology & Innovation
  5. Trends & External Forces

Charted: How Do U.S. Universities Make Their Money?

See this visualization first on the Voronoi app. Use This Visualization Charted: How Are American Universities Funded? This was originally posted on our Voronoi app. Download the app for free on iOS or Android and discover incredible data-driven charts from a variety of trusted sources. Key Takeaways More than half of American public college and […]
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  1. Channel: Delivery
  2. Channel: Ecommerce & Digital
  3. Corporate Strategy
  4. Media & Marketing
  5. Data & Insights
  6. Technology & Innovation

Week in Review: Instacart CEO heads to OpenAI

Welcome back to Week in Review! We’ve got lots of news for you this week: There were CEO shake-ups at Instacart and 11x; the web series is back — kind of; Threads is getting video ads; and much more. Let’s get to it! Big move: Instacart CEO Fidji Simo will become OpenAI’s CEO for Applications, […]
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  1. Technology & Innovation
  2. Channel: Ecommerce & Digital
  3. Channel: Mass
  4. Acquisitions, Divestitures & Mergers
  5. Corporate Strategy
  6. Corporate Finance
  7. Corporate Purpose
  8. Media & Marketing
  9. Data & Insights
  10. International
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

What’s next for Instacart as CEO Fidji Simo announces decision to join OpenAI as head of applications?

Instacart CEO Fidji Simo is departing the grocery technology company to join OpenAI as its Chief of Applications. In an email to employees, she said: “Let me start by saying this was an incredibly hard decision because I love this company. We are operating incredibly well as our last earnings results have shown. Our strategy […]
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  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Grocery
  4. Channel: Mass
  5. Department & Category
  6. Department: Nonfood
  7. Corporate Strategy
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  10. Shopper & Customer
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  13. Retail Operations
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  15. Operations & Supply Chain
  16. Stores & Formats

Personalized Disruption: Grocery’s Secret to Breaking Old Habits

There’s no shortage of talk about technology that’s going to redefine, dominate, or transform retail this year. Much of this language boils down to marketing speech, and often, true industry disruption fails to materialize. There is no shortage of tech hyperbole in retail. But then there’s the occasional exception — a technology that genuinely does […]
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  1. Shopper & Customer
  2. Department: Nonfood
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
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  8. Holiday & Events
  9. Operations & Supply Chain

State of the Consumer Report

[Week of May 9] Timely insights on consumer behavior, pricing, and retail trends This weekly snapshot highlights the most relevant signals shaping where and how consumers are spending—from e-commerce and inflation shifts to essential vs. discretionary demand. What you’ll get from this week’s report: Cross-border e-commerce slowdown: Learn how tariff pressures are reshaping sales trends […]
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