Shopper & Customer From Omnichannel to Polychannel: How FMCG Shopping is Changing With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper. If, during COVID-19, we noticed physical store shoppers shifting […] Retail TouchPoints October 25, 2024October 25, 2024 3 min read ConsumersShoppersMarketing: Retail MediaOmnichannelBrick and MortarCOVID19Marketing: Social MediaData & InsightsDept. DairyEconomyMarketing: In StoreDept. RefrigeratedTechnology & InnovationTikTokDept. FreshPricing & PromotionsMarketing: Loyalty & SubscriptionMarketing: TradeAcquisitionMarketing: MobileResults & InvestmentPredictions and ForecastsOperations & Supply ChainHoliday & EventsInsight ProvidersExecutivesDept. ApparelBig DataTrends: MarketingDept. BeverageDept. Nonfood 0 Saving Bookmark this article Bookmarked
Media & Marketing How SMS marketing can help boost your retail store’s customer loyalty Discover the transformative power of SMS marketing for your retail store. Learn how this digital strategy can enhance customer engagement and foster long-term loyalty. Stay ahead in the competitive retail landscape by implementing effective SMS campaigns. In today’s fast-paced retail environment, maintaining customer loyalty is crucial for long-term success. With the advent of various digital […] Retail Technology Innovation Hub June 28, 2024June 28, 2024 2 min read ShoppersMarketing: MobileData & InsightsMarketing: Loyalty & SubscriptionMarketing: Social MediaPricing & PromotionsConsumersStrategyMarketing: Direct & PersonalizationSustainabilityTrends: RetailTechnology & InnovationTargetInsight ProvidersPredictions and ForecastsMarketing: TradeMarketing: In StoreESG and CSRTwitterConsulting 0 Saving Bookmark this article Bookmarked
Data & Insights The Promise of Personalization is Here: 3 Ways Retailers Should Take an AI Approach to Innovation Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-first shopping experiences, data collection, and trust. With consumers now expecting personalization from brands, retailers are racing to deliver one-to-one experiences to grab their attention and loyalty. Here are three ways retailers can harness the power of AI to transform the […] TotalRetail May 8, 2024May 8, 2024 3 min read Technology & InnovationAIConsumersData & InsightsMarketing: Direct & PersonalizationShoppersMarketing: Loyalty & SubscriptionConsultingStrategyMarketing: MobilePredictions and ForecastsTrends: RetailDept. PerimeterDept. Fresh 0 Saving Bookmark this article Bookmarked
Data & Insights How GenAI Can Turbocharge Retailers’ Ad Creative Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […] TotalRetail April 17, 2024April 18, 2024 3 min read Technology & InnovationAIData & InsightsConsumersDept. NonfoodShoppersBig DataChatGPTDept. ApparelDept. FreshDept. PerimeterInsight ProvidersMarketing: Direct & PersonalizationMarketing: MobileResults & InvestmentStrategy 0 Saving Bookmark this article Bookmarked
Holiday & Events Email and SMS Marketing in 2024: 5 Trends to Expect 2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year […] Greg Zakowicz February 14, 2024February 14, 2024 3 min read Holiday & EventsPredictions and ForecastsConsumersMarketing: MobileESG and CSRMarketing: Direct & PersonalizationMarketing: Social MediaMarketing: TradePricing & PromotionsResults & InvestmentMarketing: In StoreStrategy 0 Saving Bookmark this article Bookmarked
Data & Insights The 2024 State of Business Texting Report: What it Means for Retailers The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses […] Jessica Ayre February 8, 2024February 8, 2024 2 min read ShoppersPredictions and ForecastsMarketing: TradeMarketing: UGCData & InsightsPricing & PromotionsMarketing: MobileDept. FreshResults & InvestmentMarketing: Social MediaMarketing: Loyalty & SubscriptionMarketing: Direct & PersonalizationThick Data 0 Saving Bookmark this article Bookmarked
Technology & Innovation NRF 2024: Key Takeaways From Retail Thought Leaders Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, […] Retail Minded February 2, 2024February 2, 2024 4 min read Technology & InnovationAIConsumersPredictions and ForecastsBrick and MortarReturnsShoppersMerchandisingData & InsightsOperations & Supply ChainTrends: RetailFlagship StoresAmazonAssociatesMarketing: In StoreDeliveryDept. ApparelPartnershipsDept. FuelExecutivesHealth & WellnessLegal & CriminalMarketing: Direct & PersonalizationMarketing: MobilePricing & PromotionsESG and CSR 0 Saving Bookmark this article Bookmarked
Shopper & Customer 4 Retail Resolutions to Help Businesses Become More Profitable Whether or not New Year resolutions are your thing, I think it’s fair to say everyone would like their year ahead to be more profitable. How they aim to accomplish that may vary, but the simple goal of making more profit when operating your business rarely – if ever – escapes a professional’s wish list […] Retail Minded January 11, 2024January 11, 2024 4 min read ConsumersPredictions and ForecastsOperations & Supply ChainDeliveryShoppersStrategyPricing & PromotionsDept. PetBrick and MortarESG and CSRMarketing: Social MediaCompetitionDept. NonfoodMarketing: MobileHealth & WellnessMarketing: ShopperMarketing: Loyalty & SubscriptionDept. HBCDept. ApparelMerchandisingData & InsightsPartnershipsBOPIS 0 Saving Bookmark this article Bookmarked
Department & Category Eating-Out While Eating-In Continues to Delight Consumers We have been told that as a result of the tax cuts to expect higher wages, a booming economy, and growth which means time starved consumers will see an increase demand on their time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® So in 2018 expect to see an increase […] Grocerant Guru January 2, 2024January 2, 2024 2 min read Dept. GroceryConsumersData & InsightsDept. FreshPredictions and ForecastsDept. PerimeterMarketing: Loyalty & SubscriptionEconomyPricing & PromotionsStore LocationRestaurantsDept. Fresh PreparedOperations & Supply ChainMarketing: TradeMarketing: MobileDeliveryUnilever 0 Saving Bookmark this article Bookmarked
Channel: Mass Target Thanksgiving Dinner for 4 less than $25 Cash strapped, time starved, and college loans are just some of the problems driving Gen Z and Millennial consumers to the dinner table at home this year. However, if you are not going out for Thanksgiving to a restaurant or relatives Target has a deal for you. According to Steven Johnson Grocerant Guru® at […] Grocerant Guru November 9, 2023November 9, 2023 3 min read TargetHoliday & EventsDept. GroceryData & InsightsConsumersDept. FreshShoppersDept. BeverageDept. Adult BevDeliveryDept. Fresh PreparedDept. PerimeterMarketing: MobileRestaurantsOwned Brands (Private Label)Dept. DairyMarketing: In StoreKraftHeinzDept. FrozenBrick and Mortar 0 Saving Bookmark this article Bookmarked
Data & Insights Key Ecommerce Personalization areas to focus on Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. Ecommerce Personalization has become just more than that in this bustling world. 66% of consumers want businesses to understand their specific requirements and expectations. (Salesforce). 77% of consumers have chosen, recommended, or paid more for a brand […] Latest Shipment October 10, 2023October 10, 2023 4 min read Data & InsightsMarketing: Direct & PersonalizationShoppersDeliveryConsumersTargetHoliday & EventsEconomyESG and CSRDept. NonfoodPricing & PromotionsMarketing: Social MediaMarketing: In StoreCustomer ExperienceMarketing: MobileMarketing: TradeMeta (Facebook)Predictions and ForecastsTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Shopper & Customer Selling Meals is not What it Used to Be The retail foodservice customers are not fickle, they are evolving, dynamic, and moving forward searching for ways to make dinner complexity free according to Foodservice Solutions® Grocerant Guru®, Steven Johnson. I hope you are not the Neanderthal brand marketer waiting for yesterday and the status quo to return to the way things in the restaurant, grocery, and convenience store sectors […] Grocerant Guru September 14, 2023September 14, 2023 3 min read ConsumersDept. GroceryShoppersData & InsightsMarketing: Social MediaWaWaDept. ApparelDept. PerimeterHealth & WellnessInclusivityDept. FreshMarketing: MobileMeta (Facebook)Operations & Supply ChainOwned Brands (Private Label)RestaurantsStart UpsStore LocationMarketing: Brand 0 Saving Bookmark this article Bookmarked
Shopper & Customer Notable Email and SMS Marketing Trends From the First Half of 2023 As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these […] Greg Zakowicz August 17, 2023October 5, 2023 3 min read ConsumersMarketing: MobileShoppersTrends: MarketingHoliday & EventsHealth & WellnessDept. BeverageDept. ApparelMarketing: Direct & PersonalizationDept. PetDept. GroceryResults & Investment 0 Saving Bookmark this article Bookmarked
Technology & Innovation How Businesses Can Use Emerging Technology To Extract Value From Social Media While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […] Latest Shipment May 30, 2023July 11, 2023 5 min read Technology & InnovationAIESG and CSRMarketing: Social MediaShoppersTech: AR and VRsocial commerceData & InsightsCompetitionMeta (Facebook)Marketing: Direct & PersonalizationCOVID19Dept. NonfoodPredictions and ForecastsDeliveryMetaverseCustomer ExperienceTargetEconomyDept. ApparelMarketing: MobileResults & InvestmentPartnershipsMarketing: Loyalty & SubscriptionOperations & Supply ChainTwitterWarby Parker 0 Saving Bookmark this article Bookmarked
Shopper & Customer Mobile consumer trends: SMS marketing, mobile wallets on the rise A new study confirms what we’ve known for some time: mobile commerce is mainstream. Find out the growing role smartphones play in customer engagement. Future of Commerce May 15, 2023May 15, 2023 < 1 min read ConsumersTrends: ConsumerMarketing: MobileShoppersMobile commerce 0 Saving Bookmark this article Bookmarked
Channel: Grocery Acquisitions, Divestitures & Mergers Trends & External Forces Kroger-Albertsons merger in court: 6 key takeaways Competition, pricing and the fate of Albertsons were key points of contention in the three court battles that unfolded over a nearly two-month period. Written by Grocery Dive November 4, 2024November 4, 2024 Saving Bookmark this article Bookmarked
Data & Insights QuickWit Weekly (11/04/24) Last Week’s Top Retail News The top retail news and most interesting & most read stories in commerce. Written by RetailWit November 4, 2024November 4, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Channel: Mass Department: Consumer Durables Acquisitions, Divestitures & Mergers Corporate Strategy Media & Marketing Agencies & Vendors Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Retail Operations Merchandising Stores & Formats Personalization 101: How to use simple data to create tailored retail experiences When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is incredibly powerful when done right, yet many retail businesses today are falling short. In a 2024 study, Deloitte found that 80% of consumers prefer brands that offer personalized experiences, and […] Written by RetailDive November 4, 2024November 4, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces Department & Category Corporate Finance Trends & External Forces Mike Tyson Invests in Plant-Based Fast-Food QSR Mike Tyson’s latest KO move comes in the form of an investment in a plant-based QSR. In a press release on GlobeNewswire, through Carma HoldCo, Mike Tyson announced a strategic investment in Mr. Charlie’s Told Me So (TMS), a pioneering plant-based quick-service restaurant (QSR). This move comes as the plant-based food market is projected to exceed […] Written by RetailWire November 4, 2024November 4, 2024 Saving Bookmark this article Bookmarked
Retailer Media Partnerships & Alt Profit Media & Marketing Retailer Media Agencies & Vendors Retail Ecosystem Data & Insights Technology & Innovation Trends & External Forces Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC – a consulting powerhouse that includes our co-host Sri, on the latest in retail media. […] Written by The CPG Guys November 2, 2024November 4, 2024 Saving Bookmark this article Bookmarked