Marketing: Mobile

  1. Channel: Mass

Target Thanksgiving Dinner for 4 less than $25

  Cash strapped, time starved, and college loans are just some of the problems driving Gen Z and Millennial consumers to the dinner table at home this year.  However, if you are not going out for Thanksgiving to a restaurant or relatives Target has a deal for you. According to Steven Johnson Grocerant Guru® at […]
3 min read
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  1. Data & Insights

Key Ecommerce Personalization areas to focus on

Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. Ecommerce Personalization has become just more than that in this bustling world. 66% of consumers want businesses to understand their specific requirements and expectations. (Salesforce). 77% of consumers have chosen, recommended, or paid more for a brand […]
4 min read
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  1. Shopper & Customer

Selling Meals is not What it Used to Be

  The retail foodservice customers are not fickle, they are evolving, dynamic, and moving forward searching for ways to make dinner complexity free according to Foodservice Solutions® Grocerant Guru®, Steven Johnson.  I hope you are not the Neanderthal brand marketer waiting for yesterday and the status quo to return to the way things in the restaurant, grocery, and convenience store sectors […]
3 min read
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  1. Shopper & Customer

Notable Email and SMS Marketing Trends From the First Half of 2023

As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these […]
3 min read
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  1. Media & Marketing

Food Marketers Need Phone Food Marketing

  Consumers are dynamic not static and today that means smartphones are fast becoming the food marketing platform of choice according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. In a battle for share of stomach C-stores, restaurants, bodegas, and grocery store delis all need a fresh focus on smartphones. Art Sebastian, […]
4 min read
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  1. Technology & Innovation

How Businesses Can Use Emerging Technology To Extract Value From Social Media

While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […]
5 min read
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  1. Shopper & Customer

An Increase in Online Purchasing Means Focusing on Customer Service

E-commerce is gradually becoming the preferred shopping medium for consumers. In 2023, nearly 21 percent of purchases are expected to happen online, amounting to more than $6.3 billion in total spending. Today’s shoppers can do almost anything on a computer or mobile device: collaborate with co-workers, buy groceries, and even purchase a new car. As […]
4 min read
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  1. Shopper & Customer

Don’t Ignore Email and SMS: Consumers Surely Haven’t

Looking for a marketing edge? Of course you are, but little did you know that the elusive edge may be closer than you realize. Omnisend’s recently released yearly email and SMS marketing benchmark report analyzed more than 17 billion marketing emails and 107 million SMS sent by brands in 2022. It showed how deeply consumers […]
3 min read
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  1. Channel: Restaurants

Independent restaurants can Extend the Halo of ‘Better-4-You’ with Free Software

  Building your brand can be a great benefit today when you are targeting both Millennials and Gen Z consumers.  Digital natives have never had to adopt technology, they grew up with it.  Hand Held mobile marketing is simply they way they think, relate, and find relevance. Steven Johnson Grocerant Guru® at Tacoma, WA based […]
3 min read
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  1. Technology & Innovation

Fueling Frictionless Retail With Near Store Solutions

Low-and-no contact retail exploded in response to the demands of COVID-19, yet these service delivery methods remain popular. Near-store, curbside solutions leverage modern, fast data networks to help to minimize that contact. When Steve Jobs first announced the iPhone in 2007, few could have  anticipated just how much smartphones and their adoption would transform what […]
6 min read
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  1. Shopper & Customer

Enabling Real-Time Communication With SMS

With increasing emphasis on omnichannel strategy when engaging customers, real-time communication becomes essential as more and more consumers prefer brands to communicate with them via SMS. Consider the following data: 8 percent of Americans opt for SMS as their preferred communication channel to receive transactional updates; and 3 percent of American consumers wish to receive […]
2 min read
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  1. Holiday & Events

Holiday Email and SMS Performance Shed Light on Brands’ 2023 Marketing Strategies

E-commerce brands faced a holiday shopping season filled with uncertainty — uncertainty around when the shopping season would start in earnest, inflation’s impact on consumer spending, and the costs and performance of paid marketing channels. And with good reason. Throughout the year, the cost and performance on channels such as paid social and paid search […]
3 min read
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  1. Retail Operations

The Current State of Digital Transformation in Omnichannel Retail with Texas A & M’s Prof. Venky Shankar

The CPG Guys speak with Venkatesh (Venky) Shankar, Professor of Marketing and Ford Chair in Marketing & E-Commerce and Director of Research at the Center for Retailing Studies, Mays Business School, Texas A&M University. His areas of specialization include Digital Business, Marketing Strategy, Innovation, New Product Management, Retailing, Services Marketing, Pricing, International Marketing, Branding, Mobile […]
2 min read
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  1. Data & Insights

Why Location-Based Advertising Often Misses the Mark

Marketers depend on location-based advertising to deliver tailored recommendations directly to mobile devices. Provided that its data is accurate, geospatial marketing improves campaign accuracy and return on investment, elevates the consumer experience, and offers brands a means of measuring success. By unlocking these benefits, agencies from every sector are offering brick-and-mortar customers opportunities to compete […]
3 min read
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  1. Channel: Mass

6 E-Commerce Trends for 2023

Merchants across the globe are navigating an uncertain economy as they find their way out of a pandemic. They must continuously adapt to various forces to meet shopper demands and drive conversions by applying new technologies and methods. But opportunity still exists for online merchants. Online shopping exploded into a more than $5 trillion market […]
2 min read
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  1. Data & Insights

How Centralizing Data Can Help Retail Apps Overcome Industry-Wide Headwinds

Retailers are facing challenging times. A persistent pandemic, inflation, supply chain disruption, and competition from giants is forcing smaller and mobile-only retailers to get crafty to avoid slipping margins. On top of all this, mobile marketers are facing ecosystem changes around privacy that are making it harder to tailor messages to prospects and acquire new […]
3 min read
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  1. Operations & Supply Chain

Fashion Brand Struts To Lightning 50 Success Using Inventory Planner

Some retail brands are born in boardrooms, others are created in more unconventional circumstances – and J Brooks Boutique, an Atlanta-based online fashion business, is one of those brands.   In 2016, its founder Jessica (Jes) Brooks bought a sewing machine from a catalog using points she earned as a reward for her performance in […]
4 min read
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  1. Shopper & Customer

New Email and SMS Marketing Reports Showcases Their Value to Brands

A pullback on consumer spending, high inflation, and an uncertain holiday season. Toss in paid social’s cost and targeting effectiveness being in a state of perpetual fluctuation and retailers find themselves faced with a myriad of challenges in trying to increase sales and maximize return on investment. To maximize sales and profits, brands need to […]
4 min read
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  1. Media & Marketing

Klevu and Klaviyo team on AI email and SMS personalisation

Klevu, a specialist in artificial intelligence powered product discovery technology for digital commerce, has released an integration for Klaviyo. This allows for AI on-site e-commerce search data to be passed to Klaviyo for shopper segmentation, and personalised email and SMS marketing automation. 🥁 Drum roll please… we are thrilled to announce our official partnership with […]
3 min read
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  1. Shopper & Customer

Retention Signals Success for Subscription Businesses

The most frequent conversation businesses have when it comes to revenue growth surrounds the tactics and strategies for attracting new customers, optimizing the shopping experience, and expanding reach. These are all effective and important factors to consider when it comes to revenue growth, however, they aren’t the only or necessarily most effective ways to achieve […]
3 min read
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  1. Shopper & Customer

A Quick Look Back to Gain Insights too Look A Customer Ahead

  Here are some of out Grocerant Guru’s Clues from National Restaurant Show 2022 .  The retail foodservice customer is not fickle, they are evolving, dynamic, and moving forward searching for ways to make dinner complexity free according to Foodservice Solutions® Grocerant Guru®, Steven Johnson.  I hope you are not the Neanderthal brand marketer waiting for […]
3 min read
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  1. Holiday & Events

SMS Marketing: The Secret Weapon for E-Commerce Brands This Black Friday and Cyber Monday

Planning for Black Friday and Cyber Monday (BFCM) is already top of mind for many e-commerce brands, and includes the usual channels like email marketing, paid search, paid social, and marketplace ads. But as the cost and effectiveness of channels like paid social continue to fluctuate, brands are continuously searching for ways to maximize return […]
3 min read
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  1. Department: Nonfood

SMS Delivers Customer Learnings for Paper Source

This episode was recorded live at CRMC 2022 in Chicago. In episode 364 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Isabelle Darby, director of marketing at Paper Source, the premier paper store for unique gifts, crafts, stationery and more. Darby discusses her current role and career background (0:47), why Paper Source is investing in […]
< 1 min read
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  1. Media & Marketing

Inside The Vitamin Shoppe’s Refreshed Content, Loyalty and SMS Marketing Strategy

This episode was recorded at CRMC 2022 in Chicago. In episode 358 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Nadina Guglielmetti, vice president and general manager of marketing at The Vitamin Shoppe, a vitamin and supplement retailer. Guglielmetti discusses the impact of The Vitamin Shoppe’s recent brand refresh on its marketing strategy (0:51) and how the […]
< 1 min read
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  1. Shopper & Customer

It’s Time We Make E-Commerce More Human

The pandemic sucks. Bold statement. I know, I know. Our relationship with COVID-19 feels like the most toxic relationship you could imagine. Once we think we’re close to done with cancellations, quarantines and masks, one of those pesky little variants pops up and forces itself back into our lives. We grab our belongings (I imagine […]
4 min read
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  1. Media & Marketing

How to Implement SMS as a Powerful Marketing Tool

In this episode of Retail Right Now, Total Retail’s Joe Keenan and Marie Albiges discuss an article recently published by Total Retail titled, “Not Prioritizing SMS Marketing? One Metric Will Change Your Mind,” authored by Jeff Haws, senior manager at MessageGears. SMS is a powerful tool for marketers as virtually every message gets opened (and quickly). […]
< 1 min read
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  1. Shopper & Customer

Not Prioritizing SMS Marketing? One Metric Will Change Your Mind.

SMS messaging is indelibly woven into the fabric of everyday life for many people. Which makes sense because we’ve been texting — the more commonly used term for SMS — since long before the iPhone even existed. In fact, the first SMS message was sent 30 years ago. (Seriously.) If you’re a marketer in your […]
4 min read
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  1. Shopper & Customer

The Slowdown of E-Commerce and How Online Brands Can Adapt

The COVID-fueled e-commerce party couldn’t last forever. Businesses knew that it was only a matter of time before consumers reverted to their pre-pandemic shopping habits of mixing online and in-person shopping. That time appears to be upon us. A recently released Mastercard SpendingPulse report showed a year-over-year (YoY) retail sales increase of 7.2 percent in […]
3 min read
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  1. Trends & External Forces
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Corporate Strategy
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  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Agencies & Vendors
  10. Data & Insights
  11. Technology & Innovation
  12. Trends & External Forces
  13. Stores & Formats

NRF Retracts Claim that Organized Retail Crime Accounted for ‘Nearly Half’ of Retail Shrink

The National Retail Federation (NRF) has updated a report that had attributed “nearly half” of 2021’s $94.5 billion in retail shrink to organized retail crime, saying the data point was part of two-year-old testimony to a U.S. Senate committee by Ben Dugan, former President of the Organized Retail Crime Resource Center. The NRF report was […]
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