Marketing: Mobile

  1. Shopper & Customer
With COVID-19 cases dropping in 2022, shoppers returned to physical stores, including supermarkets, while maintaining some of their e-shopping habits acquired in the pandemic. And in 2024, with shoppers visiting different supermarket stores and chains, and with greater frequency, we’re witnessing a new trend: the polychannel shopper.  If, during COVID-19, we noticed physical store shoppers shifting […]
  1. Media & Marketing
Discover the transformative power of SMS marketing for your retail store. Learn how this digital strategy can enhance customer engagement and foster long-term loyalty. Stay ahead in the competitive retail landscape by implementing effective SMS campaigns. In today’s fast-paced retail environment, maintaining customer loyalty is crucial for long-term success. With the advent of various digital […]
  1. Data & Insights
Over a decade ago, the mobile phone revolutionized e-commerce and shaped the importance of mobile-first shopping experiences, data collection, and trust. With consumers now expecting personalization from brands, retailers are racing to deliver one-to-one experiences to grab their attention and loyalty. Here are three ways retailers can harness the power of AI to transform the […]
  1. Data & Insights
Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
  1. Holiday & Events
2023 was another record-setting year for e-commerce sales and the growth is expected to continue in 2024. How companies achieve their growth will depend on how effective they are with engaging their audience via different channels and subsequently maximizing the return on investment of those channels. In all of this, one thing remains consistent year […]
  1. Data & Insights
The 2024 State of Business Texting Report created by Text Request uncovers key insights and strategies for a wide range of industries using text messaging, including retail. The report covers benefits, challenges and opportunities associated with business texting. Let’s dive into the main takeaways for retail businesses. How Does Texting Benefit Retail Businesses? Retail businesses […]
  1. Technology & Innovation
Retail and 2024 are both in full swing, and both the year and commerce kicked off at the National Retail Federation in New York City in early January. This is always a vibrant, engaging and important whirlwind for me… and an experience I look forward to every year. After all, as a self-described retail geek, […]
  1. Shopper & Customer
Whether or not New Year resolutions are your thing, I think it’s fair to say everyone would like their year ahead to be more profitable. How they aim to accomplish that may vary, but the simple goal of making more profit when operating your business rarely – if ever – escapes a professional’s wish list […]
  1. Department & Category
  We have been told that as a result of the tax cuts to expect higher wages, a booming economy, and growth which means time starved consumers will see an increase demand on their time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® So in 2018 expect to see an increase […]
  1. Channel: Mass
  Cash strapped, time starved, and college loans are just some of the problems driving Gen Z and Millennial consumers to the dinner table at home this year.  However, if you are not going out for Thanksgiving to a restaurant or relatives Target has a deal for you. According to Steven Johnson Grocerant Guru® at […]
  1. Data & Insights
Personalization has become a norm rather than just being something that e-commerce brands do to just sway customers. Ecommerce Personalization has become just more than that in this bustling world. 66% of consumers want businesses to understand their specific requirements and expectations. (Salesforce). 77% of consumers have chosen, recommended, or paid more for a brand […]
  1. Shopper & Customer
  The retail foodservice customers are not fickle, they are evolving, dynamic, and moving forward searching for ways to make dinner complexity free according to Foodservice Solutions® Grocerant Guru®, Steven Johnson.  I hope you are not the Neanderthal brand marketer waiting for yesterday and the status quo to return to the way things in the restaurant, grocery, and convenience store sectors […]
  1. Shopper & Customer
As the holiday season quickly approaches, having a pulse on the performance of various marketing channels is essential for brands to maximize their return on investment. This is especially true when it comes to heavily relied upon opt-in channels like email and SMS. A recently released email and SMS marketing report shed light on these […]
  1. Technology & Innovation
While the COVID-19 pandemic did slow the economy down amidst a lot of problems, it also led to an e-commerce surge and accelerated digital transformation by 5 years. What was considered futuristic is now being experienced in the present and businesses who haven’t implemented them are considered outdated. This is because, with growing advancements, comes […]

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  1. Media & Marketing
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Acquisitions, Divestitures & Mergers
  5. Corporate Strategy
  6. Media & Marketing
  7. Agencies & Vendors
  8. Data & Insights
  9. Shopper & Customer
  10. Technology & Innovation
  11. Trends & External Forces
  12. Retail Operations
  13. Merchandising
  14. Stores & Formats
When personalization works, it feels seamless. But when it misses—like receiving offers for products you’ve already bought or irrelevant recommendations—it creates a disconnect. Personalization is incredibly powerful when done right, yet many retail businesses today are falling short. In a 2024 study, Deloitte found that 80% of consumers prefer brands that offer personalized experiences, and […]
  1. Trends & External Forces
  2. Department & Category
  3. Corporate Finance
  4. Trends & External Forces
Mike Tyson’s latest KO move comes in the form of an investment in a plant-based QSR. In a press release on GlobeNewswire, through Carma HoldCo, Mike Tyson announced a strategic investment in Mr. Charlie’s Told Me So (TMS), a pioneering plant-based quick-service restaurant (QSR). This move comes as the plant-based food market is projected to exceed […]
  1. Retailer Media
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Retailer Media
  5. Agencies & Vendors
  6. Retail Ecosystem
  7. Data & Insights
  8. Technology & Innovation
  9. Trends & External Forces
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at the Food Marketing Institute and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC – a consulting powerhouse that includes our co-host Sri, on the latest in retail media. […]

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