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  1. Shopper & Customer
Acquiring new customers can cost up to 5x more than retaining existing ones. This puts more responsibility on retailers to find a sustainable way to create a positive, personalized relationship that maintains engagement and inspires repeat purchases. One way to do that? Gamify the customer experience. Put simply, gamification adds gaming elements to non-gaming scenarios. […]
  1. Data & Insights
Credential stuffing attacks are a costly headache, with the Ponemon Institute finding that businesses lose an average of $6 million per year due to lost customers, increased IT costs, and other fallouts. The pervasive problem of password reuse fuels credential stuffing, and we can only expect these attacks to increase as more credentials are exposed […]
  1. Data & Insights
Online retail and e-commerce providers are struggling to meet shopper expectations amidst ongoing inflation, higher costs and lingering supply chain woes. A new independent survey that queried nearly 2,000 global shoppers found that 88 percent of U.S. and 79 percent of U.K. shoppers said that online retailers delivered poor experiences at least once in the […]
  1. Data & Insights
Join YipitData’s Peter Martin and Ryan Fick on 4/4 at 11:30AM ET for a webcast on the launch of our new Home Improvement Retailer dashboards (HD, LOW, TSCO, FND), followed by a live Q&A where you can get all your questions answered directly from our analysts. The team will discuss: New coverage capabilities for HD, […]
  1. Data & Insights
Join YipitData Product Expert Manager, Katie Tang, and Sr Research Analyst, Steve Tao, on Thursday, April 4th at 1PM ET for a deep-dive into our new MedTech Research coverage. The team will discuss: ISRG: Notable trends in I&A revenue and procedure volumes BSX: Watchman sales and the ramp of the new POLARx and Farapulse SWAV: […]
  1. Department: HBC
While at Shoptalk in Las Vegas last week, Editor-in-Chief Joe Keenan spoke with Oshiya Savur, chief brand and marketing officer at Maesa, creator and manufacturer of exclusive beauty products sold through brands such as Kristin Ess, Hairitage by Mindy McKnight, Flower by Drew, among others. Savur provides an overview of the Maesa business, discusses her […]
  1. Corporate Strategy
Canada Goose said Tuesday that it will cut about 17 percent of its corporate workforce, reports CNBC. This announcement follows a string of other retailers that have laid off employees this year as consumers continue to pull back on discretionary spending. The cuts will affect staff at Canada Goose’s corporate headquarters in Toronto, which had […]
  1. Department: Food
The psychological connection between sound and human recall has long been scientifically established, with certain sounds having the power to transport us back to a moment in time, jog a memory, or even a feeling. The tune of an ice cream truck in the distance, for instance, conjures up the warm memories of childhood summers. […]
  1. Shopper & Customer
When making key decisions about brand positioning and activation opportunities, brand leaders must pay close attention to the factors that influence audience buying behaviors. Brand leaders must leverage shopper mindsets to create powerful brand strategies, from messaging to channel strategy. In a Gartner survey, over 2,000 U.S. consumers were asked about traits that described the […]
  1. Media & Marketing
Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as discounts on future purchases, free products, or entry into exclusive […]
  1. Shopper & Customer
Most of the conversations I have with retailers these days are about strategies to improve the performance of their tried-and-true triggered marketing campaigns — e.g., abandon browse, search and product campaigns. Retailers are aware that having triggers for shoppers who abandoned their cart, abandoned a search or browse is now pretty commonplace, and so the […]
  1. Shopper & Customer
According to McKinsey, more than half of business-to-consumer customers engage with three to five channels each time they make a purchase or resolve a request. The evolution of technology has transformed these channels into explicit, interconnected conduits directly impacting customer satisfaction. In today’s retail landscape, it’s no longer sufficient to merely acknowledge this fact; retailers […]