Holiday & Events Strategies to Give You an Edge for 2023 Holiday Readiness (Webinar Recap) Feeling pressed about those peak-season marketing goals? Get consumer insights and engagement strategies to help you edge out the competition. Emarsys September 25, 2023September 26, 2023 < 1 min read Holiday & EventsCompetitionData & InsightsConsumersBig Data 0 Saving Bookmark this article Bookmarked
Trends & External Forces Four ways technology impacts healthcare Technological advancements over the years can be described as mind blowing and have impacted many aspects of life. Healthcare is no exception to this incredible journey; it goes beyond fancy gadgets to how technology improves healthcare for patients or medical professionals. Unsurprisingly, UK research has suggested that groundbreaking healthcare tech could transform medical procedures and […] Retail Technology Innovation Hub September 24, 2023September 24, 2023 3 min read Technology & InnovationHealth & WellnessData & InsightsAIInternational - UKBig DataShoppersDept. NonfoodPredictions and ForecastsTrends: Tech 0 Saving Bookmark this article Bookmarked
Data & Insights Webinar: Cracking the code of brand success in emerging media channels Webinar Sep 21, 2023 Cracking the code of brand success in emerging media channels Watch the webinar Are you ready to decode the secrets behind building powerful brands in today’s ever-evolving media landscape? Tune in to this insightful webinar as we delve into our “Secrets of Success: Building Brands with Emerging Media” report. In this […] Nielsen September 22, 2023September 22, 2023 2 min read Insight ProvidersBig DataMarketing: Social MediaData & InsightsPredictions and ForecastsPodcastsTrends: MarketingStrategyESG and CSRConsulting 0 Saving Bookmark this article Bookmarked
Technology & Innovation CADS helps Henderson Group to transform its retail space planning with StoreSpace solution Retail space planning specialist CADS has helped Northern Ireland’s largest Spar retailer and wholesaler, Henderson Group, improve its space management process with StoreSpace. Henderson Group reached out to CADS following a recommendation from Nielsen, which provides Spaceman planogram technology that partners with StoreSpace. “Our StoreSpace software makes it easier for retailers to optimise their retail […] Retail Technology Innovation Hub September 22, 2023September 22, 2023 2 min read Technology & InnovationBrick and MortarStrategyAcquisitionMarketing: Social MediaTwitterShoppersResults & InvestmentData & InsightsOmnichannelSponsoredMarketing: In StoreTrends: TechBig DataPartnershipsInternational - UKInsight ProvidersVendors 0 Saving Bookmark this article Bookmarked
Channel: Grocery Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Supermarket News September 22, 2023September 25, 2023 2 min read Hy-VeeRegional GroceryMarketing: Retail MediaShoppersOmnichannelData & InsightsPartnershipsConsumersMarketing: In StorePredictions and ForecastsIndustry Conferences and EventsCustomer ExperienceDept. Adult BevDept. BeverageBrick and MortarMarketing: Direct & PersonalizationTrends: MarketingDept. HBCESG and CSRHealth & WellnessBig DataMarketing: Social MediaMarketing: TradeOperations & Supply ChainTargetDept. PharmacyAgencies 0 Saving Bookmark this article Bookmarked
Shopper & Customer Study: Uptick In Online Grocery Shopping, Plus High Satisfaction Levels Acosta Group is out with its annual online grocery shopping study, concluding that there has been “a slight uptick in online grocery shopping over last year, with 55% of grocery shoppers buying groceries online at least some of the time. This upward trend is driven by more consumers who are shopping online regularly but still […] MorningNewsBeat September 20, 2023September 20, 2023 2 min read ConsumersShoppersDeliveryMarketing: In StoreVendorsBOPISOmnichannelPredictions and ForecastsIndustry Conferences and EventsInstacartDept. FreshCOVID19UnileverUbereatsPricing & PromotionsMarketing: TradeMarketing: Loyalty & SubscriptionDoorDashDept. RefrigeratedFood DeliveryEconomyExecutivesData & InsightsDept. PerimeterWalmartDept. DairyBig Data 0 Saving Bookmark this article Bookmarked
Media & Marketing Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […] Nielsen September 19, 2023September 19, 2023 4 min read StreamingMarketing: Digital MediaMarketing: BroadcastData & InsightsInsight ProvidersBig DataMarketing: Social MediaData VisualizationMarketing: UGCCompetitionPredictions and ForecastsInclusivityHoliday & EventsGovernmentDeliveryConsumers 0 Saving Bookmark this article Bookmarked
Trends & External Forces FMI reports taste still an issue in plant-based foods The FMI research is supported by work done earlier this year by 84.51?, a part of the Kroger Co., in partnership with the Plant Based Foods Association. Supermarket Perimeter September 18, 2023September 18, 2023 < 1 min read Trends: Food and BeverageHealth & WellnessTechnology & InnovationPartnershipsMarketing: Retail MediaKrogerInsight ProvidersBig Data84.51 0 Saving Bookmark this article Bookmarked
Data & Insights Agency pitching: How to optimize your process with GWI Life’s a pitch. Especially if you’re an agency on a mission to secure your next big client. Whether you’re trying to win or retain existing business, it all comes down to whipping up the perfect pitch – and this is where GWI’s intuitive market research platform comes into play. You can spend weeks researching, planning, […] GWI (Global Web Index) September 14, 2023September 14, 2023 7 min read Data & InsightsConsumersDept. BeverageMarketing: Social MediaTechnology & InnovationESG and CSRAgenciesTargetStrategyBig DataDept. BakeryPredictions and ForecastsInternationalDept. NonfoodDept. GroceryDept. Fresh 0 Saving Bookmark this article Bookmarked
Data & Insights Beyond today: Why long-term marketing drives business longevity When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next […] Nielsen September 13, 2023September 13, 2023 4 min read ConsumersBig DataInsight ProvidersData & InsightsPredictions and ForecastsAcquisitionEconomyReturnsResults & InvestmentShoppersTargetTechnology & InnovationStrategyMarketing: Direct & PersonalizationStreamingMarketing: BroadcastDept. Natural / OrganicDept. PerimeterMarketing: TradeDept. Fresh 0 Saving Bookmark this article Bookmarked
Media & Marketing Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming 2023 Diverse Intelligence Series Hispanic audiences in focus: trust in media – the key factor driving the shift to streaming Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. Download the report Hispanics are streaming trendsetters Hispanics spend the most media time […] Nielsen September 12, 2023September 12, 2023 3 min read StreamingInsight ProvidersBig DataData & InsightsMarketing: Digital MediaMarketing: BroadcastMarketing: Social MediaMarketing: UGCInclusivityConsumers 0 Saving Bookmark this article Bookmarked
Media & Marketing Hispanics lean into streaming, but still find accurate representation lacking in media Among the many media options that audiences have access to, Hispanics, like all U.S. audiences, spend the most time with TV. And when it comes to their TV content preferences, Hispanics remain dedicated streaming-first audiences. Compared with the general population, Hispanic adults spent 27.3% more time with TV connected devices (CTV)1 in first-quarter 2023. Notably, […] Nielsen September 12, 2023September 12, 2023 3 min read StreamingData & InsightsMarketing: BroadcastMarketing: Digital MediaInsight ProvidersBig DataInclusivityESG and CSRThick Data 0 Saving Bookmark this article Bookmarked
Data & Insights Save Mart taps AI tech to deepen shopper insights and boost CPG relationships The grocer expects its tie-up with SymphonyAI to help it “think differently from a strategic standpoint” as it works with suppliers, Senior Vice President of Merchandising and Marketing Mark Van Buskirk said in an interview. Grocery Dive September 7, 2023September 7, 2023 < 1 min read Technology & InnovationAIShoppersData & InsightsBig DataMerchandisingExecutives 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit GNC Partners with SPINS to Enhance Research and Trends Capabilities PITTSBURGH (September 7, 2023) – To stay informed about pertinent trends, consumer habits, and shoppers’ purchasing behaviors, GNC collaborates with some of the industry’s best to amplify its expert internal research capabilities. That’s why it recently selected SPINS as its new research partner. With a partnership designed to elevate the company’s consumer-first mindset and leverage […] Spins September 7, 2023September 11, 2023 2 min read PartnershipsData & InsightsTechnology & InnovationConsumersHealth & WellnessShoppersPredictions and ForecastsDept. Natural / OrganicInternationalDept. NonfoodExecutivesMarketing: Direct & PersonalizationMarketing: In StoreOperations & Supply ChainBig Data 0 Saving Bookmark this article Bookmarked
Data & Insights Sunkist invests in category management, consumer insights Sunkist Growers has promoted Cassie Howard to the role of senior director of category management and marketing. SMP Produce September 7, 2023September 21, 2023 < 1 min read Data & InsightsConsumersBig Data 0 Saving Bookmark this article Bookmarked
Department & Category Grocerant Food Sales Success Should Start with Breakfast Do you want to sell more food? Ok, then insights matter if you are selling food. Restaurants, Convenience Stores, Service Deli’s, Bodegas all need to know how they are doing compared to others selling meals and meal components for the same dayparts according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular […] Grocerant Guru September 7, 2023September 7, 2023 3 min read Dept. GroceryConsumersData & InsightsRestaurantsStore LocationCOVID19Dept. Fresh PreparedDept. DeliPartnershipsDeliveryShoppersPepsiCoTechnology & InnovationMarketing: Social MediaInsight ProvidersDept. FreshBig DataBrick and MortarAI 0 Saving Bookmark this article Bookmarked
Media & Marketing Media metadata: The essential piece to success in streaming TV audiences continue to cut cords and embrace streaming. As of May 2023, the percentage of U.S. TV homes with cable had fallen to 46.4%1, down 12% in a single year. With significantly more choice available on streaming platforms, the appeal is clear, but the wide dispersal of content has made it cumbersome for audiences […] Nielsen September 6, 2023September 6, 2023 4 min read StreamingMarketing: Digital MediaData & InsightsMarketing: BroadcastBig DataInsight ProvidersMarketing: Direct & PersonalizationTechnology & InnovationPredictions and ForecastsPricing & PromotionsOperations & Supply ChainAcquisitionConsumersThick DataMerchandisingPartnershipsMarketing: In Store 0 Saving Bookmark this article Bookmarked
Channel: Grocery Aldi’s purchase of Winn-Dixie sets up a powerful force in grocery, report says The German grocer’s move to absorb the chain could resonate far beyond the Sunshine State, according to research released Tuesday by Dunnhumby. Grocery Dive August 30, 2023August 30, 2023 < 1 min read Regional GrocerySoutheastern GrocersAldiTechnology & InnovationMarketing: Retail MediaInsight ProvidersdunnhumbyBig Data 0 Saving Bookmark this article Bookmarked
Media & Marketing Plot twist: The Suits boomerang highlights the value of streaming content Never in the history of television have audiences had the breadth of choice that they have today. While that’s not news to anyone, the extreme volume of content has a tendency to overshadow its long-term value, especially when all eyes are typically focused on the latest hit to land on any of the big streaming […] Nielsen August 30, 2023August 30, 2023 3 min read StreamingMarketing: Digital MediaMarketing: BroadcastInsight ProvidersBig DataData & InsightsPredictions and ForecastsMarketing: UGCPartnershipsDept. NonfoodOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Channel: Grocery What’s next for Aldi? [[“value”:”New dunnhumby data shows what the Winn-Dixie, Harveys acquisition could mean for the discount grocer”]] Supermarket News August 30, 2023August 30, 2023 < 1 min read Regional GroceryAldiAcquisitionSoutheastern GrocersMarketing: Retail MediaInsight ProvidersdunnhumbyData & InsightsBig Data 0 Saving Bookmark this article Bookmarked
Shopper & Customer Reiser’s Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation “Innovate by starting with the customer and working backward.” That’s what Jeff Bezos says. Who wouldn’t agree? From new products to packaging to consumer experiences, you’ve got to walk in your customer’s shoes. Dig deep to understand what they really want and need. How they think. Why they act. Essentially, design thinking. Given today’s super-charged, […] Market Performance Group August 29, 2023September 5, 2023 3 min read Technology & InnovationConsumersSustainabilityShoppersData & InsightsCompetitionPackagingBig DataMarketing: BrandTargetStrategyPricing & PromotionsLegal & CriminalOmnichannelMerchandisingDept. NonfoodDept. ApparelAmazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer Actionable Insights – building sales, profit, capability and collaboration What do you typically expect from a training workshop? Better skills? That would be a start, for sure. But what if you could run a workshop that did much more than that? What if the training workshop built skills? And drove massive additional sales revenue? And profit? What if the workshop delivered a huge return […] Mike Anthony August 29, 2023September 5, 2023 6 min read ShoppersData & InsightsConsumersInternational - UKBrick and MortarBig DataTargetSustainabilityStrategyResults & Investment 0 Saving Bookmark this article Bookmarked
Data & Insights 10 Key Tips for Scaling Personalization in Retail Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the […] Retail TouchPoints August 29, 2023August 29, 2023 4 min read ShoppersMarketing: Direct & PersonalizationData & InsightsTechnology & InnovationAICustomer ExperienceStrategyPredictions and ForecastsMarketing: In StoreMarketing: Social MediaOmnichannelInternationalHome DepotMarketing: Loyalty & SubscriptionBig DataDeliveryESG and CSRDept. FreshCoca ColaConsultingDept. Perimeter 0 Saving Bookmark this article Bookmarked
Data & Insights 2023 State of Play Report 2023 State of Play Data-driven personalization: The future of streaming content discovery To counteract the rise of overwhelming media choice, personalized viewing experiences present an enduring solution. Download the insights Behind the rise of streaming Audiences are so overwhelmed by content options that many give up on watching altogether.This highlights an increasing need for personalization […] Nielsen August 28, 2023August 28, 2023 3 min read Data & InsightsBig DataInsight ProvidersStreamingMarketing: Direct & PersonalizationMarketing: Social MediaMarketing: Digital MediaMarketing: BrandConsumersPredictions and ForecastsMarketing: BroadcastStrategyDeliveryOperations & Supply ChainThick Data 0 Saving Bookmark this article Bookmarked
Media & Marketing Linear TV’s comeback: The arrival of FAST The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video […] Nielsen August 28, 2023August 28, 2023 3 min read Marketing: BroadcastStreamingInsight ProvidersBig DataData & InsightsMarketing: Digital MediaMarketing: Direct & PersonalizationOperations & Supply ChainDept. BakeryAmazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer A 3-Step Road Map for Driving Ecommerce Profitability DSI “The customer is the channel, essentially, in this era of commerce we’re in.” — Jordan Jewell, Analyst in Residence, VTEX For the last few years, brands have been hyper-focused on growth, but the pendulum is starting to shift back to a focus on ecommerce profitability because of persistent inflation, higher materials costs, and ongoing economic […] Digital Shelf Institute August 26, 2023August 26, 2023 10 min read ShoppersOperations & Supply ChainConsumersMerchandisingCOVID19Results & InvestmentData & InsightsAcquisitionEconomyPodcastsAgenciesTechnology & InnovationAmazonOmnichannelMarketing: Loyalty & SubscriptionMarketing: Social MediaTargetStreamingCustomer ExperienceMarketing: Direct & PersonalizationDept. FreshDeliveryConsultingPartnershipsStrategyBig DataMarketing: Digital Media 0 Saving Bookmark this article Bookmarked
Data & Insights Big data virtually eliminates zero ratings in national TV measurement In the U.S. and around the globe, fragmentation of viewing has challenged the ability of traditional audience measurement panels to deliver reliable ratings information. That information remains essential for ad buyers and sellers to plan and execute deals, and for content producers to understand program performance. Although higher-rated networks and programs are less affected by […] Nielsen August 25, 2023August 25, 2023 3 min read Big DataData & InsightsMarketing: UGCInsight ProvidersMarketing: BroadcastInclusivityConsumersPricing & PromotionsDept. Nonfood 0 Saving Bookmark this article Bookmarked
Data & Insights Nielsen Will (Finally) Add Big Data To Its National TV Currency Nielsen finalizes its plan to add big data to its measurement currency offering for national TV. Here’s what it means for advertisers. The post Nielsen Will (Finally) Add Big Data To Its National TV Currency appeared first on AdExchanger. AdExchanger August 25, 2023August 25, 2023 < 1 min read Big DataData & InsightsMarketing: BroadcastInsight ProvidersStreaming 0 Saving Bookmark this article Bookmarked
Channel: Grocery Aldi US CEO Talks Strategy, Expansion CNBC, following up on last week’s announcement that Aldi will acquire Winn-Dixie and Harveys and gain a stronger foothold in the southeastern US, went to Aldi US CEO Jason Hart for an explanation of the company’s moves. Some excerpts, with some commentary added via italics where relevant: • “This acquisition provides us speed to market […] MorningNewsBeat August 22, 2023August 22, 2023 2 min read Regional GroceryAldiBrick and MortarExecutivesStrategyAcquisitionConsumersMerchandisingShoppersSoutheastern GrocersCompetitionPredictions and ForecastsData & InsightsResults & InvestmentBig Data 0 Saving Bookmark this article Bookmarked
Data & Insights Supercharging ML/AI Foundations at Instacart By Haixun Wang and Jagannath Putrevu Machine Learning (ML) is one of the most impactful technology levers we have at Instacart to make our services better and help our customers, shoppers, retailers, and brand partners. ML investments at Instacart started as early as 2014, when we deployed our first set of models within Logistics to […] Instacart News August 21, 2023August 21, 2023 8 min read InstacartTechnology & InnovationAIDeliveryData & InsightsMarketing: Social MediaShoppersMarketing: Direct & PersonalizationESG and CSRPredictions and ForecastsDept. NonfoodCustomer ExperiencePartnershipsStrategyMeta (Facebook)Operations & Supply ChainDept. GroceryTwitterSustainabilityBig DataHealth & WellnessDept. FreshDept. PerimeterLegal & Criminal 0 Saving Bookmark this article Bookmarked
Technology & Innovation Technology & Innovation ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech After 12 years of working in – or adjacent to – the ad tech industry, I am coming to terms with the simple answer to many depressing questions. The post ‘Money Doesn’t Stink:’ The Sad State Of Affairs In Ad Tech appeared first on AdExchanger. Written by AdExchanger September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Department: Consumer Durables Department: Consumer Durables Corporate Strategy Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met… Written by RetailWire September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Channel: Drug Shopper & Customer Trends & External Forces Stores & Formats CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying… Written by RetailWire September 26, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Channel: Ecommerce & Digital Corporate Strategy Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Amazon Invests $4 Billion in AI Company Anthropic Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […] Written by Retail TouchPoints September 25, 2023September 26, 2023 Saving Bookmark this article Bookmarked
Channel: Marketplace Partnerships & Alt Profit Media & Marketing Retailer Media Shopify Audiences Adds Criteo, Its First Open Web Ads Partner Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger. Written by AdExchanger September 25, 2023September 26, 2023 Saving Bookmark this article Bookmarked