Big Data

  1. Trends & External Forces

Four ways technology impacts healthcare

Technological advancements over the years can be described as mind blowing and have impacted many aspects of life. Healthcare is no exception to this incredible journey; it goes beyond fancy gadgets to how technology improves healthcare for patients or medical professionals. Unsurprisingly, UK research has suggested that groundbreaking healthcare tech could transform medical procedures and […]
3 min read
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  1. Data & Insights

Webinar: Cracking the code of brand success in emerging media channels

Webinar Sep 21, 2023 Cracking the code of brand success in emerging media channels Watch the webinar Are you ready to decode the secrets behind building powerful brands in today’s ever-evolving media landscape? Tune in to this insightful webinar as we delve into our “Secrets of Success: Building Brands with Emerging Media” report. In this […]
2 min read
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  1. Technology & Innovation

CADS helps Henderson Group to transform its retail space planning with StoreSpace solution

Retail space planning specialist CADS has helped Northern Ireland’s largest Spar retailer and wholesaler, Henderson Group, improve its space management process with StoreSpace. Henderson Group reached out to CADS following a recommendation from Nielsen, which provides Spaceman planogram technology that partners with StoreSpace. “Our StoreSpace software makes it easier for retailers to optimise their retail […]
2 min read
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  1. Channel: Grocery

Hy-Vee launches RedMedia omnichannel retail media network

Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […]
2 min read
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  1. Shopper & Customer

Study:  Uptick In Online Grocery Shopping, Plus High Satisfaction Levels

Acosta Group is out with its annual online grocery shopping study, concluding that there has been “a slight uptick in online grocery shopping over last year, with 55% of grocery shoppers buying groceries online at least some of the time. This upward trend is driven by more consumers who are shopping online regularly but still […]
2 min read
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  1. Media & Marketing

Sports and news boost broadcast and cable viewing in August; streaming declines as kids head back to school

The lead up to fall is always a transitional period for the TV calendar, and this August was no different. The arrival of a new school year and NFL preseason football, complemented by televised debates and the news cycle related to the upcoming presidential election, had a mixed effect across the TV options. Viewing among […]
4 min read
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  1. Data & Insights

Agency pitching: How to optimize your process with GWI

Life’s a pitch. Especially if you’re an agency on a mission to secure your next big client.  Whether you’re trying to win or retain existing business, it all comes down to whipping up the perfect pitch – and this is where GWI’s intuitive market research platform comes into play. You can spend weeks researching, planning, […]
7 min read
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  1. Data & Insights

Beyond today: Why long-term marketing drives business longevity

When times are tight and the future is uncertain, especially amid lingering fears about recession and a sluggish ad market, it’s tempting for marketers to focus on quick wins to get some points on the board and live to fight another day. Those quick wins, however, aren’t what sustain businesses. While helpful for the next […]
4 min read
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  1. Media & Marketing

Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming

2023 Diverse Intelligence Series Hispanic audiences in focus: trust in media – the key factor driving the shift to streaming Hispanics represent one-fifth of the U.S. population, but their media engagement can be complex due to the inherent nuances within the community. Download the report Hispanics are streaming trendsetters Hispanics spend the most media time […]
3 min read
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  1. Media & Marketing

Hispanics lean into streaming, but still find accurate representation lacking in media

Among the many media options that audiences have access to, Hispanics, like all U.S. audiences, spend the most time with TV. And when it comes to their TV content preferences, Hispanics remain dedicated streaming-first audiences.  Compared with the general population, Hispanic adults spent 27.3% more time with TV connected devices (CTV)1 in first-quarter 2023. Notably, […]
3 min read
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  1. Data & Insights

Save Mart taps AI tech to deepen shopper insights and boost CPG relationships

The grocer expects its tie-up with SymphonyAI to help it “think differently from a strategic standpoint” as it works with suppliers, Senior Vice President of Merchandising and Marketing Mark Van Buskirk said in an interview.
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  1. Partnerships & Alt Profit

GNC Partners with SPINS to Enhance Research and Trends Capabilities

PITTSBURGH (September 7, 2023) – To stay informed about pertinent trends, consumer habits, and shoppers’ purchasing behaviors, GNC collaborates with some of the industry’s best to amplify its expert internal research capabilities. That’s why it recently selected SPINS as its new research partner. With a partnership designed to elevate the company’s consumer-first mindset and leverage […]
2 min read
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  1. Department & Category

Grocerant Food Sales Success Should Start with Breakfast

Do you want to sell more food? Ok, then insights matter if you are selling food.  Restaurants, Convenience Stores, Service Deli’s, Bodegas all need to know how they are doing compared to others selling meals and meal components for the same dayparts according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Regular […]
3 min read
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  1. Media & Marketing

Media metadata: The essential piece to success in streaming

TV audiences continue to cut cords and embrace streaming. As of May 2023, the percentage of U.S. TV homes with cable had fallen to 46.4%1, down 12% in a single year. With significantly more choice available on streaming platforms, the appeal is clear, but the wide dispersal of content has made it cumbersome for audiences […]
4 min read
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  1. Media & Marketing

Plot twist: The Suits boomerang highlights the value of streaming content

Never in the history of television have audiences had the breadth of choice that they have today. While that’s not news to anyone, the extreme volume of content has a tendency to overshadow its long-term value, especially when all eyes are typically focused on the latest hit to land on any of the big streaming […]
3 min read
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  1. Shopper & Customer

Reiser’s Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation

“Innovate by starting with the customer and working backward.” That’s what Jeff Bezos says. Who wouldn’t agree? From new products to packaging to consumer experiences, you’ve got to walk in your customer’s shoes. Dig deep to understand what they really want and need. How they think. Why they act. Essentially, design thinking. Given today’s super-charged, […]
3 min read
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  1. Shopper & Customer

Actionable Insights – building sales, profit, capability and collaboration

What do you typically expect from a training workshop? Better skills? That would be a start, for sure. But what if you could run a workshop that did much more than that? What if the training workshop built skills? And drove massive additional sales revenue? And profit? What if the workshop delivered a huge return […]
6 min read
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  1. Data & Insights

10 Key Tips for Scaling Personalization in Retail

Fast-moving innovation is a tricky thing. What was a surprise-and-delight experience for customers two years ago is now an expectation. And when that expectation isn’t met, it’s a big problem. For example, according to Forbes, 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Personalization is the […]
4 min read
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  1. Data & Insights

2023 State of Play Report

2023 State of Play Data-driven personalization: The future of streaming content discovery To counteract the rise of overwhelming media choice, personalized viewing experiences present an enduring solution. Download the insights Behind the rise of streaming Audiences are so overwhelmed by content options that many give up on watching altogether.This highlights an increasing need for personalization […]
3 min read
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  1. Media & Marketing

Linear TV’s comeback: The arrival of FAST

The streaming industry is coming full circle. Compared with its subscription-focused beginnings, ad-supported services and scheduled, live programming have grown more prevalent this year. The growth of free ad-supported television (FAST) services bodes well for audiences, as they boast very familiar user experiences and often feature shows acquired from traditional broadcast and cable programming. Unlike video […]
3 min read
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  1. Shopper & Customer

A 3-Step Road Map for Driving Ecommerce Profitability DSI

“The customer is the channel, essentially, in this era of commerce we’re in.” — Jordan Jewell, Analyst in Residence, VTEX For the last few years, brands have been hyper-focused on growth, but the pendulum is starting to shift back to a focus on ecommerce profitability because of persistent inflation, higher materials costs, and ongoing economic […]
10 min read
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  1. Data & Insights

Big data virtually eliminates zero ratings in national TV measurement

In the U.S. and around the globe, fragmentation of viewing has challenged the ability of traditional audience measurement panels to deliver reliable ratings information. That information remains essential for ad buyers and sellers to plan and execute deals, and for content producers to understand program performance.  Although higher-rated networks and programs are less affected by […]
3 min read
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  1. Channel: Grocery

Aldi US CEO Talks Strategy, Expansion

CNBC, following up on last week’s announcement that Aldi will acquire Winn-Dixie and Harveys and gain a stronger foothold in the southeastern US, went to Aldi US CEO Jason Hart for an explanation of the company’s moves. Some excerpts, with some commentary added via italics where relevant: •  “This acquisition provides us speed to market […]
2 min read
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  1. Data & Insights

Supercharging ML/AI Foundations at Instacart

By Haixun Wang and Jagannath Putrevu Machine Learning (ML) is one of the most impactful technology levers we have at Instacart to make our services better and help our customers, shoppers, retailers, and brand partners. ML investments at Instacart started as early as 2014, when we deployed our first set of models within Logistics to […]
8 min read
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  1. Department: Consumer Durables
  2. Department: Consumer Durables
  3. Corporate Strategy

Lego Abandons One of Its Projects To Make Oil-Free Bricks -FT

Danish toymaker Lego has reportedly abandoned a prominent initiative to eliminate oil-based plastics from its bricks. This decision comes after the company discovered that the new material, recycled polyethylene terephthalate (RPET), would result in higher carbon emissions. Lego’s CEO, Niels Christiansen, mentioned that extensive testing revealed it was challenging to find a material that met…
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  1. Channel: Drug
  2. Shopper & Customer
  3. Trends & External Forces
  4. Stores & Formats

CVS Is Permanently Closing Hundreds of Stores for a Surprising Reason

As the pandemic’s impact on brick-and-mortar retail lingers, the U.S. drugstore landscape is undergoing significant changes. CVS, the largest drugstore chain in America, is implementing a policy change that will lead to the closure of hundreds of stores over the next three years, aiming to optimize store locations based on population shifts and consumer buying…
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  1. Channel: Ecommerce & Digital
  2. Corporate Strategy
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces

Amazon Invests $4 Billion in AI Company Anthropic

Amazon will invest up to $4 billion in Anthropic and gain a minority ownership position in the company, part of a deal that will have Amazon Web Services (AWS) become Anthropic’s primary cloud provider. Anthropic will make its future AI foundation models accessible to million of developers, as well as provide AWS customers with early […]
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  1. Channel: Marketplace
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Retailer Media

Shopify Audiences Adds Criteo, Its First Open Web Ads Partner

Shopify Audiences debuted last year with only Google and Meta. In January, Pinterest was added to the mix. Now TikTok, Snap and, notably, Criteo will be able to plug into The post Shopify Audiences Adds Criteo, Its First Open Web Ads Partner appeared first on AdExchanger.
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