Data & Insights Utilizing the External Data Boom for Digital Shelf Optimization Publications about marketing often invoke the comparison of a digital shelf with a physical one. After all, a digital shelf displays your products for the customer to browse, just like a shelf in a brick-and-mortar store would. This comparison, however, has its limits. While customers come to browse the physical shelf, your digital shelf goes […] Retail TouchPoints March 16, 2024March 16, 2024 5 min read Data & InsightsMerchandisingShoppersTechnology & InnovationAICompetitionPredictions and ForecastsDept. NonfoodOperations & Supply ChainMarketing: Social MediaBig DataCustomer ExperienceMarketing: In StoreStore LocationESG and CSRTargetMarketing: UGCGoogleAmazonThick Data 0 Saving Bookmark this article Bookmarked
Shopper & Customer Gift Cards and the Age of Customer Loyalty Increasing customer loyalty is always top of mind for retailers. Loyal customers spend more money at their favorite businesses, patronize shops more often, and promote the brands they love to other consumers in their networks. To create loyal customers, forward-thinking retailers can utilize the tried-and-true gift card to engage customers and enhance buying experiences. In […] Sam Lituchy March 14, 2024March 14, 2024 3 min read ConsumersShoppersMarketing: Loyalty & SubscriptionMarketing: ShopperThick DataResults & InvestmentPredictions and ForecastsStrategyData & InsightsDeliveryMarketing: TradeMarketing: Social MediaMarketing: In StoreEconomyData VisualizationTechnology & InnovationBig Data 0 Saving Bookmark this article Bookmarked
Data & Insights Why a Successful Retail Data Migration Requires a Data-First Approach Large retailers are under constant pressure to keep up with new and ever-changing customer demands. At the same time, they’re also grappling with sometimes volatile global supply chains and massive amounts of data — everything from sales and inventory data to pricing and customer insights. It’s a significant undertaking. As more organizations continue their digital […] Jason Thompson March 14, 2024March 14, 2024 4 min read Data & InsightsOperations & Supply ChainShoppersVendorsBrick and MortarSustainabilityCustomer ExperienceAITechnology & InnovationBig DataConsultingConsumersExecutivesMerchandisingPredictions and ForecastsStrategy 0 Saving Bookmark this article Bookmarked
Channel: Grocery Your Views: Perception Shift I talked this week about how Jon Jenkins of AWS made the point during the NGA technology Summit that retailers should not compare smart carts to more traditional carts in terms of cost; instead, he suggested, they should be thought of a self-checkout systems being used throughout the store, taking pressure off the front end. […] MorningNewsBeat March 13, 2024March 13, 2024 2 min read Brick and MortarRegional GroceryAlbertsons / SafewayGovernmentWaWaAcquisitionResults & InvestmentKrogerInsight ProvidersBig DataTech: CashierlessDeliveryCompetitionTechnology & InnovationPredictions and ForecastsMarketing: BrandIndustry Conferences and EventsAldiData VisualizationCircle KAhold DelhaizeAlimentation Couche-TardAmazonAssociates7-Eleven & Speedway 0 Saving Bookmark this article Bookmarked
Trends & External Forces Webinar: How World Athletics is driving host city success beyond economic impact Major sporting events have the ability to uplift entire cities, communities and economies. See how positive impact can be sustained long after the athletes and fans have left town. In this webinar you will learn: How World Athletics enhanced their hosting strategy and event delivery Ways to justify investment through long-term value and legacy impact […] Nielsen March 13, 2024March 13, 2024 < 1 min read EconomyInsight ProvidersBig DataStrategyResults & InvestmentPredictions and ForecastsDeliveryData & Insights 0 Saving Bookmark this article Bookmarked
Data & Insights Need to Know: What is advanced audience targeting and why is it important? Have you ever received an ad that felt incredibly specific? One that seems to understand exactly what stage of life you’re in and the kind of items you’re looking to buy? That is advanced audience targeting at work. Follow along as we break down what advanced audiences are, why they matter and how they’re changing […] Nielsen March 12, 2024March 12, 2024 5 min read Data & InsightsBig DataInsight ProvidersConsumersMarketing: BroadcastPredictions and ForecastsStrategyPartnershipsMarketing: Social MediaMarketing: Direct & PersonalizationStreamingTikTokDeliveryDept. BeverageMarketing: UGCMarketing: VoiceSustainabilityThick DataAI 0 Saving Bookmark this article Bookmarked
Shopper & Customer Building Brand Advocates Through the Post-Click Experience Creating a positive customer experience lies at the heart of every brand’s purpose in the journey to nurturing and retaining customers. But how does the post-click experience factor into this important dynamic? In an ever-evolving and crowded marketplace — and with social commerce increasingly dictating how customers are introduced to brands and shop with them […] Kamran Iqbal March 11, 2024March 11, 2024 4 min read ShoppersData & InsightsReturnsESG and CSRCustomer ExperienceMarketing: Social MediaOperations & Supply ChainMarketing: Loyalty & SubscriptionConsumersStrategyOmnichannelBig DataTargetDeliveryDept. ApparelPredictions and Forecastssocial commerceStore LocationMarketing: In Store 0 Saving Bookmark this article Bookmarked
CPG: Food Behind the Focus Group Glass I’ve always been fascinated with how marketing teams make decisions, particularly how they try to tap into consumer insights. Any form of consumer research is an inexact science. Focus group glass can distort insights like a fun house mirror. It can easily be shaped by the team’s own biases and politics. Quotes can be cherry-picked […] Tom Fishburne March 10, 2024March 10, 2024 3 min read Fun & HumorThick DataConsumersData & InsightsSponsoredTechnology & InnovationExecutivesPredictions and ForecastsPartnershipsGovernmentGoogleGeneral MillsDept. HBCBig Data 0 Saving Bookmark this article Bookmarked
Acquisitions, Divestitures & Mergers Beyond Acquires Zulily, Plans to Revive Brand in Q2 Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has acquired the intellectual property of defunct flash-sale retailer Zulily, following that platform’s abrupt wind-down of its business in late 2023. Newly appointed Beyond, Inc. Executive Chairman Marcus Lemonis said the acquisition is aimed at strengthening Beyond’s position in the off-price market. Beyond paid $4.5 million in […] Retail TouchPoints March 10, 2024March 10, 2024 3 min read AcquisitionExecutivesShoppersOperations & Supply ChainPredictions and ForecastsBed Bath & BeyondAmazonBankruptcyMarketing: Social MediaResults & InvestmentLegal & CriminalDept. ApparelInsight ProvidersBig DataData & InsightsDept. NonfoodDivestituresESG and CSRMarketing: BrandShopifyStrategySustainabilityTechnology & InnovationVendors 0 Saving Bookmark this article Bookmarked
Channel: Dollar/Value Lidl Names New Chief Commercial Officer and First-Ever Chief Customer Exec Discount supermarket retailer Lidl U.S. has named four executives with extensive retail experience to top posts, including naming Frank Kerr as the company’s first-ever Chief Customer Officer. Kerr is returning for a second stint at Lidl U.S., where he was one of the first 50 employees, and he’ll be responsible for driving a holistic customer […] Retail TouchPoints March 9, 2024March 9, 2024 < 1 min read LidlExecutivesShoppersDept. FreshDept. GroceryWalmartMarketing: Social MediaMarketing: Loyalty & SubscriptionDept. PerimeterCustomer ExperienceMerchandisingDollar GeneralSave A LotRegional GroceryPredictions and ForecastsConsumersMarketing: TradeAssociatesData & InsightsBrick and MortarBig DataAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Channel: Mass Your Views: Illuminated Got this email responding to Tom Furphy’s and my Innovation Conversation about Walmart’s Luminate program: Walmart does not necessarily need to use data to target specific customers because they attract a large percentage, overall, of demographic and income levels. If they already know that XX% of people from a specific economic level regularly shop in […] MorningNewsBeat March 7, 2024March 7, 2024 3 min read TargetEconomyBig DataConsumersWalmartDeliveryShoppersWhole FoodsCOVID19Operations & Supply ChainMarketing: Loyalty & SubscriptionAmazonPricing & PromotionsDept. NonfoodData & InsightsBrick and MortarAssociatesTechnology & InnovationStrategyRegional GroceryDept. BeverageDept. DairyDept. FreshMarketing: TradePredictions and ForecastsAhold Delhaize 0 Saving Bookmark this article Bookmarked
Data & Insights SharkNinja taps Horizon next to fuel data powered growth SharkNinja, a global product design and technology company, today named Horizon Next as their Media Agency of Record across the US and Canada. SharkNinja has engaged Next to design a data powered strategy that balances innovation and advanced analytics to accelerate retail and DTC growth. Next will leverage its game-changing proprietary connected marketing platform, blu., to identify actionable […] Martechcube March 7, 2024March 8, 2024 < 1 min read Data & InsightsConsumersDept. FuelStrategyStore LocationTechnology & InnovationAIInternational - North AmericaPartnershipsESG and CSRMarketing: Direct & PersonalizationMarketing: OOHBig DataAssociatesMarketing: Digital MediaAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights The Innovation Conversation: Data Illuminated The continuing goal of “The Innovation Conversation” is to explore some facet of the fast-changing, technology-driven retail landscape and how it affects businesses and consumers. It is, we think, fertile territory … and one that Tom Furphy – a former Amazon executive who led the team that developed Amazon Fresh, and currently CEO and Managing […] MorningNewsBeat March 6, 2024March 6, 2024 < 1 min read Technology & InnovationData & InsightsBig DataConsumersAmazonPredictions and ForecastsShoppersWalmartMarketing: Social MediaExecutivesMarketing: In StoreUnileverTrends: RetailKrogerResults & InvestmentRegional GroceryPodcastsPartnershipsDept. FreshAlbertsons / Safeway 0 Saving Bookmark this article Bookmarked
Data & Insights dunnhumby and Placer.ai strike partnership enabling retailers to unlock unique door-to-purchase customer journey insights By combining in-store and out-of-store customer journey insights, the partnership delivers retailers and CPGs with actionable strategies in today’s highly competitive environment. dunnhumby March 6, 2024March 6, 2024 3 min read Technology & InnovationAIPartnershipsData & InsightsShoppersBig DataInsight ProvidersMarketing: Retail MediadunnhumbyStore LocationResults & InvestmentMarketing: In StoreEconomyCompetitionSustainabilityConsultingStrategyBrick and MortarPredictions and ForecastsTescoDept. PharmacyCoca ColaMeijerProcter & GambleRegional Grocery 0 Saving Bookmark this article Bookmarked 5
Data & Insights dunnhumby partners with Placer.ai on insights report The expanded partnership opens the data up to individual retailers Supermarket News March 6, 2024March 6, 2024 < 1 min read PartnershipsTechnology & InnovationAIData & InsightsMarketing: Retail MediaInsight ProvidersdunnhumbyBig Data 0 Saving Bookmark this article Bookmarked
Data & Insights How audience measurement innovation benefits the media industry The media ecosystem is changing—70.6% of U.S. TV homes have a smart TV, up from 62.3% two years ago1. With widespread connected TV (CTV) adoption2 and increasing high-speed internet availability, new ways of watching have introduced new (and bigger) data sets. Innovations in audience measurement are critical to keep pace with audiences’ evolving media habits. […] Nielsen March 1, 2024March 1, 2024 5 min read Big DataData & InsightsMarketing: BroadcastInsight ProvidersTechnology & InnovationMarketing: UGCConsumersPredictions and ForecastsDept. NonfoodStreamingMarketing: OOHMarketing: Social MediaDept. Natural / OrganicOperations & Supply ChainStrategyMarketing: Digital MediaAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. Ultimately, it sounds […] Retail TouchPoints February 29, 2024February 29, 2024 3 min read AITechnology & InnovationMerchandisingData & InsightsConsumersKrogerShoppersPartnershipsBrick and MortarPredictions and ForecastsMarketing: Direct & PersonalizationStore Location84.51Insight ProvidersIndustry Conferences and EventsExecutivesMarketing: Retail MediaCompetitionStrategyWalmartMarketing: Social MediaConsultingBig DataDept. NonfoodAssociatesMarketing: Loyalty & SubscriptionOperations & Supply Chain 0 Saving Bookmark this article Bookmarked
Trends & External Forces Cautious optimism amid February inflation dip Shop Price annual inflation eased to 2.5% in February, down from 2.9% in January, according to the BRC Nielsen Shop Price Index. Shop price annual growth is its lowest since March 2022. Food inflation decelerated to 5.0% in February, its lowest since May 2022, down from… This story continues at Cautious optimism amid February inflation dip […] Talking Retail February 27, 2024February 27, 2024 < 1 min read EconomyPredictions and ForecastsInsight ProvidersDept. GroceryBig Data 0 Saving Bookmark this article Bookmarked
Corporate Strategy Tractor Supply’s Remarkable “Life Out Here” Growth Story with CEO Hal Lawton (E) This week we’re reprising our November 2022 interview with Hal Lawton, President & CEO of Tractor Supply Co, a truly remarkable retailer that has delivered some of the strongest results of any brand during the past five years. We explore Hal’s diverse journey from McKinsey, to Home Depot, to eBay, to Macy’s and on to Tennesee-based […] Remarkable Retail Podcast February 27, 2024February 29, 2024 3 min read ExecutivesTractor Supply CompanyPodcastsMarketing: Social MediaTechnology & InnovationConsumersOperations & Supply ChainData & InsightsShoppersConsultingBrick and MortarHome DepotDept. GroceryMerchandisingInternational - North AmericaStrategyIndustry Conferences and EventsDeliveryESG and CSRWalmartBig DataOwned Brands (Private Label)Predictions and ForecastsSustainabilityTargetAmazon 0 Saving Bookmark this article Bookmarked
Shopper & Customer Online shoppers go elsewhere when items out of stock A report by 84.51° says nearly a quarter of shoppers will move their spending rather than wait 0 Author Missing February 24, 2024February 24, 2024 < 1 min read ShoppersMarketing: Retail MediaInsight ProvidersBig Data84.51 0 Saving Bookmark this article Bookmarked
Shopper & Customer Beyond Accelerates Overstock Resurrection Following ‘Fatal’ Branding Mistake Beyond, Inc., owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock, will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Beyond rechristened its Overstock site with the Bed Bath & Beyond name in June 2023 after it acquired the bankrupt retailer’s […] Retail TouchPoints February 22, 2024February 22, 2024 2 min read ShoppersBed Bath & BeyondPredictions and ForecastsExecutivesMarketing: BrandTargetMarketing: Social MediaAcquisitionReturnsMerchandisingResults & InvestmentInsight ProvidersBig DataShopifyBankruptcy 0 Saving Bookmark this article Bookmarked
Shopper & Customer Study: Defining Omnichannel Shoppers 84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: • “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […] MorningNewsBeat February 21, 2024February 29, 2024 < 1 min read ShoppersOmnichannelMarketing: In StoreDept. FreshDept. DeliDept. Fresh PreparedDept. PerimeterDept. NonfoodDept. Natural / OrganicDeliveryBOPISDept. BakeryConsumersBig DataHealth & WellnessInsight ProvidersMarketing: Retail MediaMerchandisingPredictions and Forecasts84.51 0 Saving Bookmark this article Bookmarked
Corporate Strategy Beyond Inc. Names New CEOs for Bed Bath & Beyond, Overstock Beyond Inc., parent company to Overstock.com, Bed Bath & Beyond, and other online brands, announced Tuesday three leadership changes, including two new CEOs. Chandra Holt, formerly the CEO and president of Conn’s Home Plus, will become the new CEO of Bed Bath & Beyond effective Wednesday. Dave Nielsen, who until now was serving as president […] Marie Albiges February 21, 2024February 21, 2024 < 1 min read ExecutivesBed Bath & BeyondInsight ProvidersBig DataPredictions and ForecastsAcquisitionResults & InvestmentPress ReleaseBankruptcy 0 Saving Bookmark this article Bookmarked
Owned Brands (Private Label) PLMA taps Albertsons’ Brandon Brown as keynote speaker NEW YORK — Brandon Brown, senior vice president of Own Brands at Albertsons Companies, has been announced as the keynote speaker at the PLMA 2024 Annual Meeting & Leadership Conference, which is being held March 20-22 in San Antonio. The event at the Hyatt Regency San Antonio Riverwalk will focus on trends and issues and […] MMR February 21, 2024February 21, 2024 2 min read Owned Brands (Private Label)Data & InsightsRegional GroceryAlbertsons / SafewayPredictions and ForecastsConsumersMarketing: Retail MediaLidlConsultingBig DatadunnhumbyInsight ProvidersAldiPartnershipsExecutivesTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Media & Marketing Colder weather and NFL playoffs drive increased TV usage in January Audiences stream a record 40.8 billion viewing minutes on Jan. 13, 2024 Chilly weather, coupled with the excitement of the NFL playoffs, helped boost total TV viewership 3.7% in January. While historically characteristic for the month, the uptick was perhaps more noteworthy because it was 1.4% above its level last year—a reporting period that was […] Nielsen February 20, 2024February 20, 2024 5 min read StreamingMarketing: Digital MediaMarketing: BroadcastWeatherInsight ProvidersBig DataData & InsightsPredictions and ForecastsMarketing: Social MediaData VisualizationMarketing: UGCGamingHoliday & EventsAmazonConsumersDeliveryDept. FuelDept. NonfoodDept. Toys & GamesInclusivityMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Corporate Strategy Bed Bath & Beyond, Overstock Get New CEOs Beyond, Inc. — parent company of Bed Bath & Beyond and Overstock.com — has appointed new CEOs for both brands, and also named Camping World CEO and TV personality Marcus Lemonis as Executive Chairman of its board of directors. The appointments follow the abrupt departure of former Beyond CEO Jonathan Johnson in November 2023. Johnson […] Retail TouchPoints February 20, 2024February 20, 2024 3 min read ExecutivesBed Bath & BeyondInsight ProvidersBig DataPredictions and ForecastsMarketing: Social MediaMarketing: BroadcastShoppersData & InsightsResults & InvestmentAssociatesAcquisitionBankruptcyWalmartTargetDept. Nonfood 0 Saving Bookmark this article Bookmarked
Media & Marketing Reaching voters with radio Case study Reaching voters with radio In a crowded market for political ads, radio offers an advantage Contact us Case study Reaching voters with radio In a crowded market for political ads, radio offers an advantage Contact us Introduction Understand the reach of radio with U.S. voters During election years in the U.S., political campaigns […] Nielsen February 15, 2024February 15, 2024 5 min read Big DataInsight ProvidersMarketing: BroadcastMarketing: Social MediaPredictions and ForecastsGovernmentData & InsightsMarketing: In StorePricing & PromotionsStreamingPress ReleaseKraftHeinzStrategyESG and CSRTargetTrends: Marketing 0 Saving Bookmark this article Bookmarked
Data & Insights Future-Proofing Your Retail Experience: Wowing the Values-Driven Customer Amidst the rise of artificial intelligence and changing customer preferences, the retail industry is experiencing a significant transformation. This means it’s more crucial than ever for your retail business to keep up and provide the best experience for your customers. Value-driven customers seek high-quality service and fair prices for the products they purchase. They often […] Mike Szczesny February 15, 2024February 15, 2024 2 min read Technology & InnovationAIConsumersShoppersSustainabilityPredictions and ForecastsData & InsightsMarketing: Direct & PersonalizationBig DataInsight ProvidersTargetESG and CSROperations & Supply ChainDeliveryTrends: RetailChatGPTAssociatesMarketing: Social MediaPhilanthropyPricing & PromotionsStrategy 0 Saving Bookmark this article Bookmarked
Data & Insights YipitData Consumer Spend Index Shows Weakness in January Across Several Categories We just launched the YipitData Consumer Spend Index (YCSI), a measure of overall and category-level non-seasonally adjusted US retail sales as observed in a large transaction panel. In January, YCSI showed consumer spending Y/Y growth (ex-gas stations) decelerated slightly from December. Y/Y growth in core retail sales was relatively stable over this period. YCSI saw […] Yipitdata February 14, 2024February 15, 2024 2 min read Data & InsightsConsumersThick DataRestaurantsDept. ApparelDept. FuelWeatherDept. NonfoodDept. OTCDept. Sporting goodsPredictions and ForecastsPricing & PromotionsBig Data 0 Saving Bookmark this article Bookmarked
Technology & Innovation How Traceability Technology is Helping Luxury Retailers Stay in the Game In an age where everyday goods cost more than ever, is our appetite for the finer things subsiding? According to Bank of America card data, credit card spending for luxury fashion is down 16 percent year-over-year, the product of a six-quarter-long decline. In October, one of the world’s top luxury retailers saw its stock drop […] Chris Cassidy February 14, 2024February 14, 2024 3 min read Technology & InnovationConsumersData & InsightsLegal & CriminalDept. ApparelOperations & Supply ChainPredictions and ForecastsMetaverseExecutivesGamingBig DataDept. PerimeterTrends: TechDept. FreshConsultingResults & InvestmentMarketing: BrandDept. Toys & GamesColgate-PalmoliveMarketing: BroadcastCustomer ExperienceStrategySustainabilityTech: IoTDept. Nonfood 0 Saving Bookmark this article Bookmarked
Channel: Grocery Acquisitions, Divestitures & Mergers Trends & External Forces Court sets late August start date for hearing on Kroger-Albertsons merger A federal judge in Oregon will decide during the proceeding whether to grant the FTC’s request to block the transaction. Written by Grocery Dive March 12, 2024March 14, 2024 Saving Bookmark this article Bookmarked
Media & Marketing Channel: Restaurants Department & Category Department: Consumer Durables Department: Food Department: Nonfood ESG Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Merchandising Kids Like to Go Out to Eat ask Chuck E. Cheese Don’t want to cook, don’t want to do dishes, well according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® your kids don’t want you hear you complain about cooking dinner either. Chuck E. Cheese has a new program for that has a great chance to make the entire family happy according […] Written by Grocerant Guru March 11, 2024March 14, 2024 Saving Bookmark this article Bookmarked
Channel: Grocery Corporate Finance Publix reports 49% growth in net earnings in FY23 US supermarket chain Publix has reported net earnings of $4.3bn in FY23, marking a 49% increase from FY22’s $2.9bn. The post Publix reports 49% growth in net earnings in FY23 appeared first on Retail Insight Network. Written by Retail Insights Network March 8, 2024March 8, 2024 Saving Bookmark this article Bookmarked
Channel: Mass Corporate Finance Media & Marketing Agencies & Vendors Data & Insights Trends & External Forces Target Q4 2023 Earnings Recap Target reported Q4 and 2023 financial results at its annual investor day on March 5, 2024. Quarterly comp performance improved sequentially from Q2 to Q4, but 2023 ended with comps down -3.7%. Profitability outperformed expectations as the company realized $2B of operating income growth in 2023 and reported notable gross margin improvements. The stock was […] Written by The Harvest Group March 8, 2024March 8, 2024 Saving Bookmark this article Bookmarked
Trends & External Forces CPG: Food Channel: Ecommerce & Digital Channel: Grocery Channel: Mass Department & Category Department: Beverage Department: Food Department: HBC Acquisitions, Divestitures & Mergers Corporate Strategy Corporate Finance ESG Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Retail Operations Associates & Employees Operations & Supply Chain Owned Brands (Private Label) Stores & Formats Kroger Reports Fourth Quarter and Full-Year 2023 Results, Announces Guidance for 2024 Comments from Chairman and CEO Rodney McMullen. "Kroger achieved strong 2023 results, in line with our long-term growth model and built upon three consecutive years of historic growth. Written by Kroger March 7, 2024March 8, 2024 Saving Bookmark this article Bookmarked