Big Data

  1. Shopper & Customer

As Retail Media Networks Grow, Amazon is Changing the Game and Driving Consolidation

As retail media networks (RMNs) continue to expand, marketers are facing an increasingly complex landscape. With more than 200 RMNs now out there, each operating differently with unique requirements, the options for advertisers are endless — and overwhelming. Earlier this year, Amazon announced its Retail Ad Service, which could reshape the retail advertising landscape, offering […]
4 min read
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  1. Agencies & Vendors

Consumer Motivations With NielsenIQ’s COO Tracey Massey

The CPG Guys are joined in this episode by Tracey Massey, Chief Operating Officer at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. NIQ combined with GfK in 2023, bringing together the two industry leaders with unparalleled global reach. Today NIQ […]
2 min read
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  1. Acquisitions, Divestitures & Mergers

Beyond Sells Off Zulily, will Use Profit to Focus on Home and Family Brands

Almost exactly a year after it purchased then-insolvent flash-sale site Zulily, Bed Bath & Beyond parent company Beyond, Inc. has sold its majority stake in the brand, turning a profit of $500,000 and retaining a 25% share of the company. Beyond purchased Zulily in March 2024 for $4.5 million after the platform’s abrupt shutdown in […]
2 min read
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  1. Data & Insights

Global Planning Guide 2025

3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report 3 Key Media ConvergenceTrends A guide to global media planning through shifting landscapes Download the report Navigating a converging media landscape The global media landscape of 2025 is a kaleidoscope of shifting patterns. Streaming platforms, social media and even […]
2 min read
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  1. Data & Insights

Need to know: What is a Designated Market Area® (DMA), and why does it matter?

As marketers, we are all too familiar with the challenge of communicating in an over-saturated marketplace. It’s like trying to have a conversation in a crowded room—you need to know exactly who you are talking to and how to get their attention. To cut through the noise, marketers need to embrace hyper-local strategies, recognizing that […]
4 min read
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  1. Technology & Innovation

Roblox CEO Talks AI Game Generation, Child Safety, And Virtual Cash Allowances

As Generative AI moves from text and image generation to video and 3D rendering, the technology may soon be able to create video games with a few prompts. That’s what Roblox CEO David Baszucki told me in our our Big Technology Podcast conversation this week. Baszucki wants to leverage the “enormous amount of data” the […]
9 min read
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  1. Data & Insights

Outsmart the competition with ad intelligence 

Webinar Outsmart the competition with ad intelligence  How to turn competitor data into actionable insights Tuesday, April 8, 2025 | 1:00 – 1:30 p.m. ET Register now Webinar Outsmart the competition with ad intelligence  How to turn competitor data into actionable insights Register now Are your ad campaigns hitting the mark? In today’s crowded media […]
3 min read
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  1. Data & Insights

The ROI of AI

Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Case study The ROI of AI Nielsen + Google: Quantifying the Power of AI in Advertising Contact us Introduction AI’s new role in marketing outcomes Artificial Intelligence (AI) is often celebrated as the ultimate solution to advertising […]
6 min read
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  1. Data & Insights

Need to know: What is share of voice?

How many ads do people see every day? It’s a hard number to pinpoint, and even harder to figure how many they actually pay attention to, but one thing is for sure: brands that stand alone in the spotlight are easier to notice than those sharing the stage with dozens of their competitors. Advertising is […]
4 min read
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  1. Data & Insights

Connecting through culture with Black audiences

With a buying power projected to reach an estimated $2.1 trillion by 20261, the economic influence of Black consumers in the U.S. is undeniable. Black Americans are not just a market segment—they are cultural innovators, trendsetters and key drivers of broader cultural change. Brands looking to connect with this demographic and make a meaningful impact […]
3 min read
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  1. Retail Operations

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

This special episode of The CPGGUYS features four guests – the WINNERS of our 2024 Omnichannel awards – ‘The OMNIES’. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year […]
2 min read
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  1. Shopper & Customer

Digital PR: Where Beauty Challengers can Steal the Spotlight from Established Brands

Whether big or small in scale, influencer campaigns have had proven success in raising a beauty brand’s profile and driving sales, especially among younger generations scrolling through TikTok for the lowdown on the latest aesthetic. However, for challenger brands, these ‘pay-to-play’ spaces are dominated by household names with bigger budgets that ensure them (and their […]
4 min read
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  1. Shopper & Customer

How to Boost Customer Acquisition With Direct Mail

As we leap into 2025, the name of the game for marketers is customer acquisition strategies that truly stick. And while digital tactics have their moment, there’s one trusty powerhouse that’s primed to deliver big results: direct mail. It’s the personal touch your audience is always looking for and it’s ready to take your marketing […]
4 min read
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  1. Shopper & Customer

What Consumer Insights Can Tell Us About Grocery ‘Hopping’

Grocery shopping is having a full-circle moment. In the industry’s earliest days, consumers would spend hours visiting the local butcher, baker, greengrocer, and more. Each store provided a specific slice of shoppers’ grocery lists and often offered home delivery. Fast-forward to the early 1900s and the advent of the supermarket, when industrialization came into play. […]
3 min read
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  1. Media & Marketing

Radio Listening in Norway 2024: Radio and audio maintain a strong position

Norway’s radio landscape witnessed subtle shifts in 2024, as revealed by Nielsen’s Radio Audio Measurement Report Norway 2024. While overall listenership saw a slight decline, certain demographics and listening patterns demonstrated resilience and even growth in this evolving audio ecosystem. Nielsen PPM audio measurement made significant development changes in 2024. The PPM Wearables were gradually […]
2 min read
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  1. Media & Marketing

The LA Fires: How multiplatform local media became a lifeline 

Extreme weather events, such as the devastating fires in Los Angeles in January 2025, are becoming an increasingly frequent part of daily life, as explored in Nielsen’s recent climate change report. These events not only disrupt communities, but also highlight the critical role of trusted local media. Los Angeles’ local television stations, their digital platforms, […]
3 min read
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  1. Data & Insights

Need to Know: How big data plus people panels improves data quality 

In a previous Need to Know article, we examined TV media buying and how it needs to evolve to meet the demands of today’s highly fragmented TV ecosystem. The playing field is changing rapidly, and buyers need new tools to understand and reach their target audiences. A top priority for the industry has been the […]
5 min read
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  1. Data & Insights

The Record: Q4 U.S. audio listening trends

The end of the year is typically a busy time for media in the U.S., and 2024 was no exception for audio. The final three months of 2024 were jam packed with news, sports and entertainment topics galore. Audio accounted for nearly 20% of American’s daily media time in the fourth-quarter of 2024—that translates to […]
3 min read
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  1. Data & Insights

Buyers Are Glad Nielsen Is Moving Away From Panel-Only Ratings

Ad buyers agree that Nielsen’s decision to pivot from panel-only ratings is a step in the right direction for TV ad measurement. But some also suggest it may be too late for Nielsen to recover the ground it ceded to competitors over the past few years. The post Buyers Are Glad Nielsen Is Moving Away […]
< 1 min read
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  1. Data & Insights

Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts

Nielsen told ad buyers that it plans to drop panel-only ratings later this year. The decision signals an inflection point in media measurement that publishers and buyers have both been waiting for. The post Nielsen’s Long-Awaited Measurement Offering Is Ready For The Upfronts appeared first on AdExchanger.
< 1 min read
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  1. Data & Insights

Navigating media’s complexity with audience planning

Today’s media landscape is complex. Americans continue to spend a significant amount of time with media, devoting 70 hours a week (or 10 hours a day) across all devices in the first quarter of 2024. But with audiences spreading their time across linear TV, CTV, radio, smartphones, tablets and computers, how can advertisers and media […]
4 min read
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  1. Data & Insights

Engaging Black audiences

2025 Diverse Intelligence Series Engaging Black audiences Black America continues to grow, and the outsized impact of their cultural and economic influence cannot be ignored or taken for granted. Learn how brands can connect with this community to impact, grow and win with inclusion. Download the report 2025 Diverse Intelligence Series Engaging Black audiences Black […]
3 min read
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  1. Trends & External Forces

Planning (and measuring) cross-media campaigns in 2025

Webinar Planning (and measuring) cross-media campaigns 
in 2025 Thursday, February 13th, 2025 | 2pm ET Register now Webinar Planning (and measuring) cross-media campaigns 
in 2025 Register now Media is blurring. Is your marketing mix optimized? In 2025, digital channels are taking center stage, with audiences’ time on digital devices growing. Yet this growth isn’t coming […]
2 min read
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  1. Data & Insights

Walmart Adds In-Home Customer Tests to its Suite of Insights Tools for Suppliers

Walmart Data Ventures — the business unit within Walmart that harnesses the retailer’s vast data resources to offer insights to its suppliers — is launching a new service that will allow brands to get feedback on their products via in-home tests with everyday consumers. The In-Home User Test (IHUT) service joins another new offering, Research […]
2 min read
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  1. Technology & Innovation

New Look enlists Medallia and Higher Oak for launch of new omnichannel CX programme

Medallia and Higher Oak are working with New Look to improve customer experience (CX) across its UK and Republic of Ireland operations. Powered by Medallia’s technology and delivered by Higher Oak, a new CX programme can now capture customer feedback across New Look’s stores, website, app, and contact centre. The retailer wanted to expand the […]
3 min read
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  1. Shopper & Customer

Why Emotion is the Most Important Customer Experience Metric

Experiences are, at their core, emotional for customers. Whether it’s the frustration of being stuck in a middle seat on a long flight, the excitement of waiting hours to taste a special meal, the thrill of getting access to a limited-edition sneaker or the satisfaction of discovering the perfect vacation while browsing late at night, […]
4 min read
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Editor’s Choice

  1. Channel: Drug
  2. Department: HBC
  3. Acquisitions, Divestitures & Mergers
  4. Corporate Strategy
  5. Corporate Finance
  6. Media & Marketing
  7. Retailer Media
  8. Retail Ecosystem
  9. Shopper & Customer
  10. Trends & External Forces
  11. Retail Operations
  12. Associates & Employees
  13. Stores & Formats

Walgreens Agrees to $10B Sycamore Partners Acquisition

Walgreens Boots Alliance (WBA) has finalized a deal with private equity firm Sycamore Partners to take the company private after being in the stock market for nearly 100 years. Sycamore will pay $11.45 per share in cash for the Walgreens business, according to a company announcement. Shareholders can receive up to $3 more per share […]
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  1. Channel: Grocery
  2. Department & Category
  3. Department: Food
  4. Department: HBC
  5. Acquisitions, Divestitures & Mergers
  6. Corporate Strategy
  7. Corporate Finance
  8. ESG
  9. Partnerships & Alt Profit
  10. Media & Marketing
  11. Agencies & Vendors
  12. Data & Insights
  13. Shopper & Customer
  14. Trends & External Forces
  15. Associates & Employees
  16. Operations & Supply Chain
  17. Owned Brands (Private Label)
  18. Stores & Formats

Kroger Announces Resignation of CEO Rodney McMullen

The Kroger Co. (NYSE: KR) today announced that Chairman and Chief Executive Officer Rodney McMullen has resigned from the Company following a Board investigation of his personal conduct that, while unrelated to the business, was inconsistent with Kroger's Policy on Business Ethics.
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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer

Valentine’s Day flower sales could shift to FTD, other brands in 2025

1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
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