Big Data

  1. Data & Insights

Overcoming outcomes challenges for brands

Nielsen’s Head of Advertisers and Agencies Matt Devitt discusses the changing landscape of outcomes-based marketing, brand building and how AI could help measure media impact. Outcomes are top of mind for brands, but understanding how to plan for, measure and improve them have never been more challenging. From the rise of live sports to the […]
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  1. Data & Insights

Family Dollar Selects AI-Powered Solution to Enhance Category Management

Family Dollar will use solutions from Dunnhumby to make merchandising and category management more customer-centric across its store network. Dunnhumby will use customer data science as well as consumer-led insights and collaboration to help Family Dollar make merchandising decisions that drive greater engagement with the retailer’s 66 million shoppers. The Family Dollar platform will be […]
2 min read
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  1. Department: Nonfood

The Growing Pet Wellness Market: Trends and Opportunities for Retailers

By Matt Simon, Executive Director, Retail  Ask any pet parent and they’ll likely agree: The saying “you’re only as happy as your saddest child” doesn’t just apply to the parents of humans. Our Shopper Insights Survey found 86% of respondents in households with a dog or a cat said their pets contribute to their overall […]
3 min read
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  1. Data & Insights

Need to Know: Why do we need cross-media measurement?

When we read about cross-media measurement in the trade press or hear industry leaders talk about it at industry conferences, it’s often presented as a distant dream that will never fully materialize. The media world is always going to outpace our ability to measure it, the thinking goes, and rather than chasing the ultimate solution, […]
4 min read
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  1. Trends & External Forces

U.S. elections are won in the media first. How will candidates use their political advertising dollars?

It’s an election year in the U.S., and the stakes couldn’t be higher. Political advertising spending in 2024 was already forecasted to leap past previous records, and the recent assassination attempt on Donald Trump and President Joe Biden’s unexpected exit have injected new energy—and funds—into the race at the top of the ticket, and a […]
3 min read
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  1. Data & Insights

Fossil Boosts Site Visit Revenue 14% with AI-Powered Customer Insights

Watchmaker Fossil Group’s Canadian subsidiary has boosted its online sales volume, including a 14% increase in revenue per site visit, by leveraging an AI-powered solution that analyzes and predicts customer behaviors. The Metrical solution uses customer insights to offer targeted incentives designed to help convert visitors into customers. Fossil used the Metrical tool to offer […]
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  1. Shopper & Customer

Salesforce Forecast: Global Holiday Sales to Reach $1.19 Trillion, Up 2% YoY

Value-seeking consumers trading down, strategically waiting for discounts and choosing low-cost Chinese shopping apps will soften holiday sales growth to 2% year over year (YoY) both in the U.S. and globally, according to the Salesforce Shopping Index, which analyzes data from more than 1.5 billion global consumers on retail sites. While holiday sales grew 3% […]
4 min read
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  1. Trends & External Forces

Connecting the dots on climate change

Case study Connecting the dots on climate change The power of local media in reaching audiences and driving awareness on climate change during extreme weather events. Contact us Introduction Understanding local media’s reach during extreme weather events Nielsen collaborated with Climate Central, a policy-neutral non-profit climate science organization, to assess the presence of accurate and […]
4 min read
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  1. Trends & External Forces

Food inflation slows in August while non-food puts shop prices in deflation

Shop price deflation was at 0.3% in August, down from inflation of 0.2% in the previous month., according to the BRC-Nielsen shop price index. Shop price annual growth remained at its lowest rate since October 2021. Non-food remained in deflation at -1.5% in August, further… This story continues at Food inflation slows in August while […]
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  1. Channel: Mass

The Third-party Cookie Conundrum and the Need for A Diverse Audience Targeting Strategy

By Mike Ellgass, EVP Circana Media, and Michelle Snell, Director, Product Marketing, Media Marketers have been in limbo the past few years waiting for Google to remove third-party cookies, only to experience delay after delay. Google’s recent announcement on its reversal for deprecating third-party cookies has left many marketers wondering: will they or won’t they?  […]
3 min read
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  1. Data & Insights

The Crucial Role Audio Plays In Marketing Strategies

Bob Pittman, CEO and Chairman of iHeartMedia, joins us in the Nielsen Insight Studio to discuss the crucial role audio plays in modern marketing strategies.  Tune in to hear about audio’s power in brand building, importance in creating a balanced marketing mix and the investments iHeartMedia is making in measurement and sports. 1. Audio’s dominance […]
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  1. Media & Marketing

Trend spotlight: What The Gauge shows us about media convergence

For three years now, we’ve been publishing a monthly recap of total broadcast, cable and streaming consumption on TV screens around the country. It’s called The Gauge™, and it’s underpinned by Nielsen’s leading audience measurement services across streaming and linear TV. A quick read each month, The Gauge is full of juicy insights on the […]
4 min read
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  1. Agencies & Vendors

NielsenIQ Services for Emerging Brands with Kenny Juskowiak

The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ’s annual c360 conference in May 2024. We discussed NielsenIQ’s offerings and services for startup and emerging brands.This episode is sponsored by NielsenIQ.Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/Find NielsenIQ […]
2 min read
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  1. Media & Marketing

The Record: Q2 U.S. audio listening trends

Americans spend almost 20% of every day with audio; in Q2 2024 that translated to 4 hours and 5 minutes of daily1 listening across both ad-supported and ad-free platforms like radio, podcasts, streaming music services and satellite radio. The enduring importance of audio in our media habits was a driver behind the launch of The […]
2 min read
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  1. Data & Insights

5 Green Flags To Look for in a Receipt Panel Consulting Partner (and 2 Red Flags To Know)

Use Cases Understanding the difference between a receipt panel data provider and a receipt panel consulting partner  Knowing the critical questions to ask when vetting a receipt panel consulting partner What this is: A good starting point to find out if the receipt data you currently use (or are thinking to use) is highly accurate […]
7 min read
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  1. Data & Insights

Need to Know: What is co-viewing, and why should you care?

TV has changed dramatically in recent years. New devices, distributors, streaming platforms, subscription models, and formats are transforming the industry and empowering viewers. But there’s one thing that hasn’t changed: People love to watch TV together. It depends on the occasion, of course—what the program is, the time of day, the size of the screen, […]
4 min read
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  1. Channel: Mass

Live at Cannes Lions with Walmart’s Seth Dallaire

In our 400th episode, the CPG Guys are joined by Seth Dallaire, Chief Revenue Officer at Walmart. The episode was recorded at the Cannes Lions International Festival of Creativity. This episode is sponsored by the 2024 DSN Issue Summit, December 4 in New York City. To learn more, visit: https://events.drugstorenews.com/issuesummit CPG Guys Website: http://CPGguys.comFMCG Guys […]
2 min read
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  1. Shopper & Customer

Levi’s Ecommerce Revamp Already Driving Improvements as Brand Moves Toward Becoming DTC-First

Levi Strauss & Co. (LS&Co) has shared details of its progress in becoming a DTC-first business, a big part of which has been improving the retailer’s ecommerce experience. Levi’s first announced the pivot in 2022, and since that time ecommerce has been growing at “a healthy pace,” according to a company blog post. Ecommerce sales […]
2 min read
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  1. Shopper & Customer

How Canadian Foodservice Operators Can Maximize Their Return on Their Digital Investment

Before the pandemic, digital restaurant ordering accounted for about 6% of sales. But that number jumped to 20% in the spring and summer of 2020. Operators who’d held online ordering at arm’s length realized to stay in business, they would need to embrace some combination of online menus, branded apps, or third-party apps like UberEats […]
3 min read
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  1. Channel: Mass

Ikea announces 100th Tesco Click and Collect point and preps roll-out of 100 more within next year

Ikea has opened its 100th mobile pick-up point, following a UK wide roll-out. The service is free of charge for orders over £100 and costs £5 for orders below that amount. The expansion comes as the retailer reports that almost 40% of its total sales are made through online purchases. Customers can use the offering […]
2 min read
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  1. Data & Insights

Analyzing Out of Home Impact

Case study Analyzing Out of Home Impact Quantifying success across hard-to-measure channels. Contact us Case study Analyzing Out of Home Impact Quantifying success across hard-to-measure channels Contact us Introduction A global eyewear company’s quest to see comprehensive campaign performance Luxottica, a global eyewear conglomerate based in Milan, is a powerhouse in the U.S vision market—from […]
4 min read
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  1. Merchandising

Beyond Completes Overstock.com Revival with Revamped Website, New Categories

Beyond, Inc. — owner of the Overstock, Bed Bath & Beyond and Zulily brands — is celebrating the successful resurrection of Overstock.com with a “Grand Reopening,” featuring a new look and feel for the website and a revamped product assortment. The standalone Overstock site was relaunched in March 2024, after the original site had been […]
2 min read
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  1. Shopper & Customer

Champs Taps Top Athletes to Help Customers ‘Excel in the Sport of Life’

Champs Sports, a subsidiary of Foot Locker, has unveiled a new brand positioning — “Sport For Life” — to mark “a new era” for the brand and celebrate the connection between sports and everyday life. Inspired by consumer insights, the Sport For Life brand platform aims to capture the resilience, determination and camaraderie that sports […]
2 min read
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  1. Media & Marketing

Roku, Walgreens and the Future of CTV: Shoppable Ad Experiences

Walgreens Advertising Group (WAG) is making good use of one of its most valuable assets: a treasure trove of first-party data from the broader organization. As the official retail media network for the drugstore chain, WAG makes all decisions, and designs its core offerings, based on customer insights. “Everything we do really starts with insights,” […]
3 min read
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  1. Media & Marketing

Indiegogo Debuts Ecommerce Site for Crowdfunded Products, Plans Physical Presence

Crowdfunding platform Indiegogo has launched a range of new services to “support the full innovation journey,” including a new ecommerce offering, IndieShop, which allows users to purchase products developed via crowdfunding. The platform plans to soon announce a partnership to bring “the most successful crowdfunding projects to physical locations.” IndieShop is now live on the […]
2 min read
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  1. Media & Marketing

Adding incremental reach with local streaming

Case study Adding incremental reach with local streaming An effective avenue for reaching U.S. presidential election voters Contact us Adding incremental reach with Local Streaming An effective avenue for reaching presidential election voters Contact us Introduction Understanding how local news fits into voters’ media diet Political campaigns must reach voters in an increasingly fragmented media […]
4 min read
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  1. Shopper & Customer

The Grocerant Guru’s Guide: Repositioning Food Retail Brands for Customer Relevance

  In today’s rapidly evolving food landscape, staying relevant is a challenge that no food retailer can afford to ignore. Foodservice Solutions® Grocerant Guru® Steven Johnson is here to illuminate why repositioning your retail food brand is not just a trendy suggestion but an absolute necessity. It’s time to focus on creating a platform for […]
3 min read
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  1. Shopper & Customer

How to optimize your content marketing strategy with GWI

Let’s talk about our little friend, content marketing. We’re sure you’ll agree that a content marketing strategy is something every brand needs, but getting it right is easier said than done. Not every marketing team will take the same approach, but we’ll let you in on a secret – all the best content marketing strategies […]
18 min read
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  1. Shopper & Customer

NRF: Back-to-school shopping has already begun

WASHINGTON – More than half (55%) of back-to-school and college shoppers have already begun buying items for the upcoming school year, according to the annual survey released today by the National Retail Federation and Prosper Insights & Analytics. “The back-to-school and college season is an important time for retailers and consumers,” NRF Vice President of […]
2 min read
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  1. Department & Category

Chain Restaurant CEOs Need to Spend More Time Focused on Share of Stomach

  The team at Tacoma, WA based Foodservice Solutions® including Steven Johnson the Grocerant Guru® here, ready to serve up some tasty insights on a critical issue facing the restaurant sector and food industry today. As we witness a seismic shift in dining habits, it’s high time for chain restaurant CEOs to pivot their focus […]
4 min read
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  1. Channel: Mass
  2. Channel: Mass

Walmart Tops List of Leading US Retailers By 2023 Sales

Walmart leads Forrester’s 2023 US retailer ranking, with Amazon in second. The top 10, representing 38% of total retail sales, remain unchanged from 2022. Walmart has once again secured the top position in Forrester’s annual ranking of the 67 largest US retailers (ranked by 2023 US net retail sales), with Amazon following closely in second […]
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