1. Trends & External Forces

Metadata matters: Powering future FAST channel success

Still in its early days, the FAST ecosystem is playing catch up with respect to metadata. In a very crowded streaming landscape, FAST channels have gained prominence as a meaningful way to monetize programming, but content isn’t born with an innate ability to deliver itself to audiences. That’s where metadata comes in.

FAST represents the next chapter of the streaming industry’s evolution, and this guide will help new entrants and established players understand the importance of metadata, especially as competition increases and the need to engage and maintain viewers intensifies. This guide will also help FAST channels prepare for the future, when search and discovery features within individual services mature.

Importantly, having the right metadata partner is paramount in navigating the complexity associated with the evolving FAST ecosystem, including all that it has in store for tomorrow.

The post Metadata matters: Powering future FAST channel success appeared first on Nielsen.

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