Shoppers

Articles about shoppers and their changing shopping behavior.

  1. Data & Insights

Your Weakest Link and What You can Learn From the Animal Kingdom

In 1786, a Scottish philosopher named Thomas Reid wrote a line that’s been misused ever since: “a chain is only as strong as its weakest link.” What most don’t know is that Reid was talking about chains of reasoning. His point was that the conclusion you arrive at can’t be stronger than the weakest step […]
4 min read
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  1. Technology & Innovation

Shining stars: the latest edition of the RTIH Top 100 Retail Technology Influencers List goes live at RTS 2026

The latest edition of the RTIH Top 100 Retail Technology Influencers List is here, sponsored by 3D Cloud and launching on the first day of RTS 2026 in London. The list has seen a surge in popularity over the past few years, to the point that we’ve decided publishing it once a year is no […]
2 min read
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  1. Operations & Supply Chain

How to Prepare for Your First Retail Purchase Order

Getting your product onto physical store shelves is a massive milestone. It signals that a retail buyer sees potential in your brand and is ready to put money behind that belief. But the excitement of landing a retail partnership often brings a new wave of logistical challenges, starting with the all-important Retail Purchase Order (PO). […]
5 min read
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  1. Shopper & Customer

Wall’s launches Cornetto MAX

Cornetto is maximising indulgence in the freezer this summer with the launch of Cornetto MAX, “a more indulgent Cornetto”, to offer shoppers more choice and drive incremental sales for retailers. It will coincide with the roll out of an enhanced recipe across the entire Cornetto… This story continues at Wall’s launches Cornetto MAX Or just […]
< 1 min read
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  1. Shopper & Customer

New Surcharges And Fees Add Up To New Pressures On Consumers

From the Wall Street Journal: “An extra 3% for paying with a credit card. A 5% involuntary contribution to a restaurant’s employee wellness fund. $25 a month in addition to rent for trash collection. “Consumers already weary of rising inflation are now contending with a new crop of costs that are hidden in plain sight. […]
2 min read
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  1. Shopper & Customer

Food Consumer Relevance in 2026: The New Battleground for Food Retail and Foodservice

  Customer relevance in 2026 is no longer a soft metric. It is a primary driver of traffic, frequency, and margin. Price still matters, but it is no longer sufficient. Today, relevance is defined by how effectively a brand aligns with how consumers actually live, eat, and shop across dayparts, channels, and occasions. Recent cultural […]
5 min read
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  1. Department: Beverage

Aperol debuts ready-to-drink canned format

Campari Group is bringing its flagship aperitif brand, Aperol, into the ready-to-drink (RTD) category for the first time, with the launch of Aperol Spritz to Go. The canned format is designed to drive incremental value by attracting both existing brand loyalists and new-to-category shoppers, including… This story continues at Aperol debuts ready-to-drink canned format Or […]
< 1 min read
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  1. Data & Insights

12 early breakout AI and software companies right now 

By Jenny Liu, Director of Product @Yipitdata New Signals data across ~250,000 software and AI vendors highlights a small group of early-stage companies converting rapid adoption into real spend.  A small group of early-stage AI and software companies are breaking out in early 2026, showing rapid customer adoption paired with real spend growth across YipitData’s […]
6 min read
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  1. Merchandising

Retail Is Not Just a Sales Channel: Why Brands Fail in Retail (And How to Win)

For years, growth in commerce has been driven by a digital-first, direct-to-consumer (DTC) mindset. Brands were told to prioritize higher margins, own their customer data, and control every aspect of the customer journey. But that strategy is no longer enough. Today, customer acquisition costs are rising, online competition is more intense than ever, and many […]
4 min read
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  1. Technology & Innovation

Paul Aspden moves on up at Debenhams Group as he takes on Chief Technology Officer position

Debenhams Group has announced the appointment of Paul Aspden as Chief Technology Officer. He joined the retailer in 2023. Most recently Director of Technology, he has been instrumental in developing and scaling the group’s proprietary technology ecosystem which underpins its marketplace model. In his new role, Aspden will focus on scaling Debenhams Group’s technology platform, […]
3 min read
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  1. Data & Insights

The Omnichannel Gap: Building the CRM of the Future for Patient Services

Today’s guest post comes from Karishma Desai, Associate Director of Data Strategy at Claritas Rx. Karishma explains how the complexities of specialty therapies require a customer relationship management (CRM) system that unifies consent management. She goes on to explain that by embedding AI into the patient journey, automating workflows at scale, and enhancing collaboration among […]
2 min read
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  1. Shopper & Customer

The Grocerant Guru®: Jollibee, Chickenjoy, and the Global Family Meal Migration

  In today’s foodservice economy, consumer behavior is undergoing a structural shift. Traffic is no longer dictated solely by proximity or price—it is increasingly driven by flavor discovery, cultural relevance, and occasion-based meal bundling. At the center of that migration is Jollibee, a brand that has translated Filipino flavor profiles into a scalable, high-frequency, takeout-driven […]
5 min read
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  1. Department & Category

Bojangles Repositions for Relevance: Mini-Meals, Snackable Dayparts, and the Rise of Interactive Eating

  At a time when traditional meal occasions continue to fragment, Bojangles is leaning into one of the most durable macro shifts in foodservice: the rise of snacking as a primary consumption behavior across all generations. With the launch of Bo’s Chicken Rippers, the brand is not simply introducing a limited-time offer—it is recalibrating its […]
5 min read
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  1. Trends & External Forces

Top-up shopping prospering, says report

Top-up visits to convenience stores have become more frequent as the single big weekly shop declines, suggests a new report. The finding in the Beyond Spend report for the first quarter of 2026 found that the change in shopping habits is how shoppers are adapting… This story continues at Top-up shopping prospering, says report Or […]
< 1 min read
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  1. Department: Beverage

Rubicon adds flavoured water range

Rubicon, the exotic juice drink brand, is launching a range of flavoured 500ml still spring waters, Rubicon Twist, into the convenience market. Lisa McKenna, brand director for Rubicon, said: “Shoppers are increasingly looking for more exciting and interesting ways to stay hydrated. Water is a… This story continues at Rubicon adds flavoured water range Or […]
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  1. Data & Insights

Secret Shopper: Inside POP MART Charing Cross as London’s biggest store opens to fans and collectors

Secret Shopper visits POP MART’s new West End flagship to explore the store design, customer experience, blind boxes and why the brand is booming in the UK. There’s no easy way to say this without sounding dramatic… but wow. The brand new POP MART Charing Cross store isn’t just a store, it’s an experience. We […]
7 min read
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  1. Data & Insights

The Hidden Pitfalls of Hub Transitions—and How to Navigate Them

Today’s guest post comes from Brok Vandersteen, Vice President of Business Development at AssistRx. Brok explains how missteps during patient support program transitions—ranging from service disruptions to data misalignment—can undermine access, adherence, and brand trust. He describes best practices organizations can use to ensure a smooth transition while protecting patients, providers, and program outcomes. To […]
2 min read
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  1. Shopper & Customer

From Pikachu to Fajitas: What Pokémon Teaches Food Brands About Staying Relevant

  In a world where consumer attention is fragmented across screens, platforms, and experiences, relevance is the ultimate currency. Few brands have mastered long-term relevance like Pokémon. What began as a simple handheld video game has evolved into a multi-generational, multi-platform ecosystem that continues to engage billions of consumers globally. For foodservice professionals—and increasingly, for […]
5 min read
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  1. Trends & External Forces

FaceTime with the Content Guy:  The $165 Billion Annoyance Economy

The New York Times writes that “everyone knows the feeling of being stuck on hold, or spending time clicking through an endless series of pages to cancel a subscription, or screening spam calls, or trying to change a flight. These inconveniences make life less pleasant, but they are easy enough to write off as small […]
< 1 min read
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  1. Owned Brands (Private Label)

Walmart Launches “Comprehensive Redesign” Of Great Value Private Label

Walmart yesterday announced “a comprehensive redesign of its flagship private brand, Great Value, reinforcing its commitment to delivering high-quality products customers need, want and love – at an affordable price … The redesign will span almost 10,000 food and consumables items, making it the most extensive private brand update in Walmart’s history. To ensure a […]
4 min read
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  1. Media & Marketing

Words To Live By:  “Get Off The Ad Crack”

This is a metaphor.  A good one. Variety reports that Tom Rothman, the chairman/CEO of Sony Pictures Motion Picture Group, in a speech to movie theater owners at the annual CinemaCon event in Las Vegas, said that “they needed to cut back on the trailers and commercials that can last for roughly 30 minutes before […]
2 min read
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  1. Department: Food

Your Views:   Backlashes

We had a story the other day about how Target plans to adjust its approach to grocery by focusing more on specialized products, and moving away from the something-for-everyone strategy. I was, to say the least, dubious. In wrote, ion part: The thing is, it isn’t easier to be an effective specialty food retailer.  It’s […]
13 min read
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  1. Shopper & Customer

IGD warns retailers ‘traditional shopper models no longer work’

Retailers and suppliers relying on shopper models based on traditional life stages and households are losing touch with shopper needs, according to new IGD research. The report, ‘How life moments redraw grocery growth’, finds that long‑standing assumptions about how people progress through adulthood do not… This story continues at IGD warns retailers ‘traditional shopper models […]
< 1 min read
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Editor’s Choice

  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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