Earnest Research
Earnest Research is a data innovation company driven to change the way professionals understand consumer and business behavior. Working with world-class data partners, we transform raw data into a source for business and investment professionals to ask better questions so they can make better decisions. We believe, in the right hands, data has the power to change the way we work. https://www.earnestresearch.com/

Earnest Research's articles

  1. Channel: Mass

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
< 1 min read
0
  1. Department: Consumer Durables

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
< 1 min read
0
5
  1. Media & Marketing

TikTok Shop customers skew young, but not just Gen Z

Download full TikTok Shop report Access chart in Dash. TikTok Shop could be part of brands’ strategy to get younger shoppers spending on apparel and accessories, a spending segment in which they lag other cohorts. Gen Z adults between 18 to 24 are 3.2x as likely to spend at TikTok Shop than the average shopper, eclipsing […]
< 1 min read
0
  1. Stores & Formats

Dave & Buster’s remodeled Friendswood store format outperforming

Track Indoor Entertainment spending for free Access chart in Dash. Spending at Dave and Busters in Friendswood, TX—the first location of their remodeling campaign—is up close to 20% YoY in the 13 weeks ending March 2nd, 2024, according to Earnest credit card data. This growth also materially outperformed the rest of the system. Spending at […]
< 1 min read
0
  1. Channel: Convenience

Buc-ee’s expansion could have highest impact on Shell, Exxon Mobil, and Circle K

Track Gas Station spending for free Access chart data in Dash. Around 73% of Buc-ee’s customers also shopped at Shell in the trailing 12 months ended March 24, 2024 according to Earnest credit card data. It is just one sign that the gas station chain is making inroads with incumbent gas station brands. The jumbo-sized […]
2 min read
0
  1. Data & Insights

Jason & Scot Show: Temu Deep Dive with Earnest Analytics

Michael Maloof, Head of Marketing for Earnest Analytics, joined Jason Goldberg and Scot Wingo on the latest episode of the Jason & Scot Show, a weekly podcast with the latest e-commerce news and events. The topic of discussion was Temu, the online marketplace operated by the Chinese e-commerce company PDD Holdings, which has become the […]
3 min read
0
  1. Data & Insights

AI Series Part 4: Some AI platforms struggle, others thrive in world of ChatGPT

Download full report Leonardo.ai–a differentiated visualization growing its share of wallet Access chart in Dash. A self-described “platform for creative production,” Leonardo.ai commanded about 47% of its own customers’ AI Tools spending in January 2024, relatively flat since November 2023  according to Earnest credit card data. This makes it somewhat rare among AI tools in […]
2 min read
0
  1. Data & Insights

December 2023 Earnest Analytics Spend Index

Track consumer spending for free Access chart in Dash. Earnest Analytics Spend Index powered by Orion transaction data fell below year-ago levels in December, with a slight deceleration in in-store exacerbated by a large deceleration in online. Active & Athleisure, Off-Price Department Stores, and Fashion Resale outperformed the broader apparel category, up mid-single digits YoY. […]
1 min read
0
  1. Department: Consumer Durables

Alo Yoga, Vuori make inroads with Lululemon shoppers

Track Active & Athleisure for free Access chart in Dash. Lululemon shoppers are increasing their spend at DTC Athleisure brands Alo Yoga and Vuori according to Earnest credit card data. This as student debt payments resume, reducing disposable income for younger customers, and despite a recent brand partnership deal with Peloton. Earnest’s share of wallet […]
< 1 min read
0
  1. Shopper & Customer

Chewy facing softening new customer growth

Download full report: Chewy’s Battle to Retain Customer Loyalty Historically, Chewy’s revenue growth was largely driven by a growing customer count. However, following the pandemic boom, Net Sales per Active Customer (NSPAC) has become the larger contributor to top-line growth amid an elevated inflationary environment, while Chewy’s customer count growth has slowed dramatically.  According to […]
< 1 min read
0
  1. Data & Insights

Black Friday and Cyber Monday post slow sales growth; Online Marketplaces outperform

Track retail sales for free Key Takeaways Holiday sales declined 1.6% YoY in the first 29 days of the holiday season Black Friday to Cyber Monday sales grew 1.0% YoY Amazon and Walmart were shoppers’ favorite Black Friday-Cyber Monday brands Holiday sales remain weak after Black Friday, Cyber Monday Contact Sales for more details. Holiday sales […]
5 min read
0
  1. Media & Marketing

TikTok Shop taking Shein customer spend

Track Online Marketplace spending for free Access chart in Dash. Shein shoppers are replacing their Shein spending with spending directly on the TikTok app according to Earnest credit card data. The data suggests TikTok is no longer just for product discovery. The social media platform’s Shop is now processing meaningful gross merchandise value headed into […]
< 1 min read
0