ChatGPT

  1. Data & Insights
Generative artificial intelligence (GenAI) has set the marketing world aflame. Tools like DALL·E and Adobe Firefly have demonstrated the potential of AI to produce engaging creative from limited resources. Looking beyond that, what can it offer in terms of media efficiency for brand and retail marketers? The ability of GenAI tools to remix and iterate […]
  1. Data & Insights
After a big holiday weekend, everyone is always thinking of what can be done better next year. Stay tuned tomorrow for a Presidents’ Day Recap to see how your store compared to the industry average this year. This week, we’re discussing the newest trends in retail, including the use of new technologies and changes in […]
  1. Trends & External Forces
Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers reported that receiving personalized communications was a top factor in […]
  1. Data & Insights
In 2024, the most forward-thinking and innovative retail organizations will recognize that it’s a must to blend intelligent human insight and artificial intelligence (AI). It will become clear that unless an organization can find a way to unify the two across virtually every aspect of their business, it will suffer the consequences across both the […]
  1. Data & Insights
I know you’re probably wondering if this article will be a blast on artificial intelligence based on the headline. You’ve come to the wrong place if you’re looking for that. As you’ve probably witnessed, it seems every organization is looking at ways to bring in ChatGPT to improve processes and content — and retailers are […]
  1. Shopper & Customer
NEW YORK – CPG brands outpaced technology nearly 2:1 in the 2024 Most Innovative Brands survey conducted by Brand Keys Inc. (www.brandkeys.com), the New York-based brand loyalty and engagement research firm. “For the first time consumers acknowledged more CPG than Tech brands,” noted Robert Passikoff, brand keys founder and president. “And, for the first time, […]
  1. Data & Insights
Artificial intelligence integration is coming of age in the retail industry. Eighty percent of retailers are expected to adopt AI within the next three years, and according to a recent IDC Europe study, 40 percent of retailers are already in the experimentation phase with generative AI. While generative AI (think AI assistants and ChatGPT) is […]
  1. Data & Insights
Following a tremendously successful AiR Conference in New York City, RETHINK Retail continued the conversation at Shoptalk Las Vegas with AI in Retail (AiR) Spotlight Sessions. This presented an invaluable opportunity to demonstrate to the retail sector how Generative AI (GenAI) advancements present new opportunities and applications to fuel operational optimization, impacting areas like inventory […]
  1. Technology & Innovation
“We approach the integration of AI with a mixture of excitement and caution,” Kate Seymour, marketing director at CMYK, said recently.  She captured I think how many businesses are thinking about AI. She went on: “While we recognise the vast potential AI holds for enhancing our own marketing strategies and improving the services we offer […]
  1. Shopper & Customer
In the competitive world of wholesale retail, sustaining growth and optimizing financial performance are paramount objectives for established retailers. While various strategies exist to achieve these goals, leveraging net terms emerges as a powerful tool. In this comprehensive guide, we’ll explore the strategic utilization of net terms to drive expansion and bolster revenue growth for […]
  1. Data & Insights
Expectations for easy, seamless experiences — driven in part by the high bar set by Netflix, Spotify, and TikTok — have spilled over into other facets of consumers’ lives, including shopping. These global brands, and many B2C and B2B commerce brands, employ artificial intelligence to drive their customer experiences. However, AI isn’t a single science. […]
  1. Data & Insights
If Newton’s third law (“For every action there is an equal and opposite reaction”) holds true in marketing in 2024, we’re going to see some incredible creativity. Why? Well, 2023 wasn’t the year of storytelling or branding; it was the year of AI. ChatGPT, other GPT tools, Bard, AI-powered measurement tools and marketing automation all […]
  1. Technology & Innovation
Late last month, Gartner made a stunning prediction, forecasting an imminent and dramatic decline in search engine traffic. “By 2026, traditional search engine volume will drop 25%,” the research firm said. “with search marketing losing market share to AI chatbots and other virtual agents.” The prediction seemed aggressive, especially given that Microsoft Bing — with its […]
  1. Technology & Innovation
By Doug Stephens A recent study at the University of Arkansas pitted 151 human test subjects against Chat GPT-4 in a series of tests for creativity. Their findings concluded that, on average, GPT-4 produced more creative and useful responses across 4 commonly accepted testing protocols, when compared to responses from human participants. I found this […]
  1. Data & Insights
Download full report Leonardo.ai–a differentiated visualization growing its share of wallet Access chart in Dash. A self-described “platform for creative production,” Leonardo.ai commanded about 47% of its own customers’ AI Tools spending in January 2024, relatively flat since November 2023  according to Earnest credit card data. This makes it somewhat rare among AI tools in […]
  1. Trends & External Forces
OpenAI, the most valuable AI startup, said Wednesday it intends to dismiss all claims made by Elon Musk in a recent lawsuit and suggested that the billionaire entrepreneur, who was involved in the company’s co-founding, didn’t really have that much impact on its development and success. In a blog post authored by the entire OpenAI […]
  1. Data & Insights
I recently met Jono Alderson, former head of SEO at Yoast, at Marketing Festival in Brno. He gave a fascinating talk on the state of content marketing. Several of his observations resonated with me, including the insularity of using the same search engine optimization checklists as everyone else as a starting point to create anything. […]
  1. Technology & Innovation
It’s not like artificial intelligence caught Sundar Pichai off guard. I remember sitting in the audience in January 2018 when the Google CEO said it was as profound as electricity and fire. His proclamation stunned the San Francisco audience that day, so bullish it still seems a bit absurd, and it underscores how bizarre it […]
  1. Trends & External Forces
Elon Musk sued OpenAI, its co-founders Sam Altman and Greg Brockman and affiliated entities on Thursday, alleging the ChatGPT makers have breached their original contractual agreements by pursuing profits instead of the nonprofit’s founding mission to develop AI that benefits humanity. Musk, an early backer of OpenAI, claims Altman and Brockman convinced him to help […]
  1. Technology & Innovation
The scary and exciting concept of the future may already seem to be dawning on us, with AI suddenly accessible and able to think for us and VR worlds that are becoming more sophisticated and convincing. The entire fabric of society will be affected by the rapidly changing technology we’ve seen in a relatively short […]
  1. Data & Insights
For some time now, many retailers have been exploring the use of artificial intelligence to enhance various aspects of their business, from inventory placement to merchandising assortments. However, the conversation gained renewed momentum in 2023 with the emergence of ChatGPT and generative AI. This increased interest in the potential of AI to transform retail operations […]
  1. Technology & Innovation
First, a quick ask: please take this 5-minute survey on martech composability. We’ll share the full results back with everyone. I bet it will be very interesting. Thank you! Okay, back to today’s post… I prefer empircal data over gut-feel prognostications. For 12 years, I’ve been told that SaaS in general — and martech in […]
  1. Data & Insights
Marketers know all about hype. And generative AI is in the middle of a feeding frenzy. While many marketers are working with ChatGPT, which debuted in November 2022, or its competitors, generative AI-focused startups are also building custom products designed for marketers to solve more nuanced or marketing-focused use cases. But with so many new […]
  1. Technology & Innovation
Few technologies have excited as much hype (or promised as must change) as artificial intelligence (AI). However, many brands are still determining exactly what the role of AI in ecommerce is — or should be. There are several potential answers to that question, and many brands and retailers have already found uses for certain types […]
  1. Shopper & Customer
For small businesses, resonating with as many potential customers as possible is a unique but critical task. With limited resources and more targeted product offerings, SMBs need the right plan and tools in place to effectively reach different demographics and drive sales year-round. Shopping journeys and preferences look different across generations, and retailers looking to […]
  1. Data & Insights
Earlier this month: “Meta Platforms Inc. tripled its profit and posted sharply higher revenue in the final quarter of 2023, boosted by a rebound in digital advertising as well cost cutting and layoffs in what CEO Mark Zuckerberg called the “year of efficiency.”” Meta increased revenue by over 25 percent from year ago with nearly […]
  1. Data & Insights
ChatGPT is stagnating. The megahit chatbot from OpenAI has seen declining web traffic in five of the past eight months and is currently down 11% from its May 2023 peak. Its mobile app, meanwhile, is going nowhere fast, with fewer total users than Snapchat added last quarter alone.  Subscribe now The new data, from analytics […]
  1. Data & Insights
Amidst the rise of artificial intelligence and changing customer preferences, the retail industry is experiencing a significant transformation. This means it’s more crucial than ever for your retail business to keep up and provide the best experience for your customers. Value-driven customers seek high-quality service and fair prices for the products they purchase. They often […]
Note: Requires ChatGPT Plus
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  1. ESG
  2. Data & Insights
  3. Operations & Supply Chain
Using event-driven architecture (EDA), retailers must link essential data at speed and scale throughout their ecosystems near and far to come to grips with now essential environmental, social and governance (ESG) reporting in three key areas. 1. Dead Heading — Optimizing Transportation/Emissions on Every Journey When it comes to transportation within the retail sector, any […]
  1. Technology & Innovation
  2. Channel: Dollar/Value
  3. Channel: Ecommerce & Digital
  4. Channel: Grocery
  5. Department: Food
  6. Corporate Strategy
  7. Media & Marketing
  8. Shopper & Customer
  9. Technology & Innovation
  10. Trends & External Forces
  11. Retail Operations
  12. Merchandising
  13. Stores & Formats
It recently emerged that Amazon’s Just Walk Out offering is being dropped from Amazon Fresh stores. However, it’s not checkout-free tech that’s failing, it’s the fact that Amazon’s checkout free solution doesn’t work, especially in grocery retailers, argues Will Glaser, Founder and CEO at Grabango. In the dynamic grocery retail landscape, a transformative wave is […]

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