The CPG Guys
CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

The CPG Guys's articles

  1. Channel: Ecommerce & Digital

Engaging Consumers through Last Mile Delivery with Shipt’s Katie Stratton

The CPG Guys are joined by Katie Stratton, Chief Growth Officer at Shipt which provides personal shopping and delivery and is available to 80% of households in more than 5,000 U.S. cities. Follow Katie Stratton on LinkedIn at: https://www.linkedin.com/in/katieserkinstrattonFollow Shipt on LinkedIn at: https://www.linkedin.com/company/shipt/Follow Shipt online at: http://shipt.com  Katie answers the following questions: Can you […]
2 min read
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  1. Trends & External Forces

Retail Media Innovation & Standardization with Sam’s Club MAP’s Lex Josephs

The CPG Guys are joined by Lex Josephs, VP/GM of Sam’s Club Member Access Platform, the retail media division of Sam’s Club, a unit of Walmart. MAP’s mission is to provide the most valuable and additive ads experience to our member. It’s our member-first approach that differentiates us, along with the combination of our platform, […]
2 min read
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  1. Media & Marketing

Amazon Accelerate Recap with Allume Group’s Andrea K. Leigh

PVSB and Fresh Four Co-Host Andrea K. Leigh, CEO of Allume Group, recap their impressions of the 2023 Amazon Accelerate Sellers Conference. Follow Andrea K. Leigh on LinkedIn at: https://www.linkedin.com/in/andreakleigh/ Follow Allume Group on LinkedIn at: https://www.linkedin.com/company/allumegroup/ Follow Allume Group online at: http://allumegroup.com CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comCPG Scoop Website: http://CPGscoop.comNextUp Website: http://NextUpisnow.org/cpgguysRetailWit […]
< 1 min read
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  1. Channel: Dollar/Value

Advertising to Rural Customers with Dollar General’s Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow  Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1)  Would you please highlight a few […]
2 min read
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  1. Channel: Dollar/Value

Advertising to Rural Customers with Dollar General’s Molly Hjelm

The CPG Guys are joined in this episode by Molly Hjelm, Head of Ad Sales at Dollar General Media Network, the retail media division of Dollar General. Follow  Molly Hjelm on LinkedIn at: https://www.linkedin.com/in/mollyhjelm/Follow Dollar General on LinkedIn at: https://www.linkedin.com/company/dollar-general/ Follow DGMN online at: https://www.dgmedianetwork.com/ Molly answers these questions:1)  Would you please highlight a few […]
2 min read
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  1. Data & Insights

Digital Influence in the Omnichannel World with Coca-Cola’s Walid Benchama

The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow  Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchamaFollow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions:1)  Walid, your career journeys crosses countries and has both brand management and […]
2 min read
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  1. Retailer Media

A Big Gulp of Retail Media with 7-Eleven’s Ben Tienor

The CPG Guys are joined in this episode by Ben Tienor, Director of Gulp Media Network, the Retail Media division of 7-Eleven which is the world’s largest convenience retailer with over 13,000 corportaely-woned and franchised store in North America. Follow  Ben Tienor on LinkedIn at: https://www.linkedin.com/in/bentienor/Follow 7-Eleven on LinkedIn at: https://www.linkedin.com/company/7-eleven/ Ben answers these questions: […]
2 min read
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  1. Retailer Media

Premium Retail Media with John Lewis Partnership’s Tom Langley

This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets. Follow  Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/Follow JLP Retail Media online at: https://waitrose.frontify.com/public CPG […]
< 1 min read
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  1. Retailer Media

Premium Retail Media with John Lewis Partnership’s Tom Langley

This episode was originally published on our sister podcast The FMCG Guys and features Tom Langley, head of retail media for John Lewis Partnership with includes the John Lewis department stores and Waitrose supermarkets. Follow  Tom Langley on LinkedIn at: https://www.linkedin.com/in/tom-langley01/Follow John Lewis Partnership on LinkedIn at: https://www.linkedin.com/company/john-lewis-partnership/Follow JLP Retail Media online at: https://waitrose.frontify.com/public CPG […]
< 1 min read
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  1. Media & Marketing

Building Consumer Loyalty Through Mobile Platforms with Ibotta’s Bryan Leach

The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering […]
2 min read
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  1. Media & Marketing

Building Consumer Loyalty Through Mobile Platforms with Ibotta’s Bryan Leach

The CPG Guys are joined in this episode by Bryan Leach, founder and CEO of mobile loyalty rewards program Ibotta., a free cash back rewards web and mobile app that gives you real cash for everyday purchases when you shop. Ibotta provides thousands of ways for consumers to earn cash on their purchases by partnering […]
2 min read
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  1. Retailer Media

How Retail Media is Disrupting Marketing Structures with WARC’s Gregory Grudzinski

The CPG Guys are joined in this episode by Gregory Grudzinski, Head of Content for WARC Digital Commerce, an Ascential Company that has been helping marketers and strategists Make it “WARC” since 1985. Follow  Gregory Grudzinski on LinkedIn at: https://www.linkedin.com/in/grudzinski/Follow WARC on LinkedIn at: https://www.linkedin.com/company/warc/Follow WARC online at: http://warc.comFollow the Digital Shelf Institute on LinkedIn […]
2 min read
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