The CPG Guys
CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

The CPG Guys's articles

  1. Retailer Media

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce’s Jacquelyn Baker

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and conversion […]
2 min read
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  1. Retail Operations

Omnichannel success in fresh & baked with Bimbo bakeries Omar Haque

The CPGGUYS are joined in this episode by Omar Haque, VP & GM of omnichannel at Bimbo bakeries. He is a CPG executive with over 20 years of experience across all things digital – CPG, eCommerce, DTC, Online Grocery, Retail Media, Omnichannel. Over the last 12+ years, first at Colgate Palmolive and now at Bimbo […]
2 min read
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  1. Media & Marketing

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour – Part 1

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work […]
2 min read
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  1. Technology & Innovation

The Age of Immersive Commerce with 5 New Digital’s Michael Zakkour – Part 2

The CPG Guys are joined in this episode by Michael Zakkour, Founder & Chief Strategist of 5 New Digital, a consulting firm that focuses on short-term engagements that empower our clients to quickly break down the walls between online and offline commerce to reimagine how retail, D2C, technology, supply chain, content, and consumption must work […]
2 min read
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  1. Associates & Employees

Shaping food policy and retail industry advocacy with FMI CCO Mark Baum

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives. Find Mark Baum on Linkedin […]
2 min read
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  1. Retail Ecosystem

2024 Omnichannel Retail Recap with Flywheel’s Emma Irwin

The CPG Guys are joined in this episode by Emma Irwin from Flywheel digital to recap all things omnichannel & retail in 2024. Emma is also host of the podcast ‘Commerce collective’. Find Emma Irwin on Linkedin: https://www.linkedin.com/in/emma-irwin-b950a397/Find Flywheel on Linkedin: https://www.linkedin.com/company/flywheel-digital/posts/?feedView=allFind Flywheel online: https://www.flywheeldigital.com/Find the ‘Commerce collective’ podcast: https://podcasts.apple.com/us/podcast/the-commerce-collective-podcast/id1633426767 Here’s what we discussed :  […]
< 1 min read
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  1. Data & Insights

Retail Media 2024 recap with Andrew Lipsman – Media, Ads + Commerce

The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media […]
2 min read
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  1. International

Retail media & measurement standards with IAB’s Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP of measurement addressability. This episode takes on the questions on the industry of what’s the latest on retail media, is it growing and is standardization and metrics a way of life now? Find Jeff Bustos on Linkedin here : https://www.linkedin.com/in/bustosjeffrey/ Find IAB on Linkedin […]
2 min read
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  1. Media & Marketing

Social Media Masterclass with Acorn’s Hunter Poole

The CPGGUYS are joined in this episode by Hunter Poole, VP of brand partnerships with Acorn – a social media partnerships agency. Hunter discusses today’s social media vehicles, their roles for brands and where we are as an industry with digital leadership in this space. Follow Hunter Poole on Linkedin : https://www.linkedin.com/in/hunterpoole/Follow Acorn on Linkedin […]
< 1 min read
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  1. Technology & Innovation

Talking today’s leadership, earnings releases and M&A with Britain Ladd

The CPG Guys are joined by independent consultant Britain Ladd. This is Britain’s 3rd appearance on the show. We recorded this on Dec 10 and this is about as real time a topics and an episode could be. Follow Britain Ladd at : https://www.linkedin.com/in/brittainladd Follow and subscribe to ‘No retreat, no surrender’ : https://www.linkedin.com/newsletters/no-retreat-no-surrender-6929753812693901312/ To […]
< 1 min read
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  1. Retailer Media

Live from Groceryshop With Henkel’s Karen Satterlie, Pacvue’s Melissa Burdick & 84.51’s Barbara Connors

The CPG Guys are joined by Karen Satterlie, Director of eCommerce Marketing & Shopper Marketing at Henkel, Melissa Burdick, president of Pacvue & Barbara Connors, VP Strategy & Acceleration at 84.51 a division of Kroger. The episode was recorded in Las Vegas at Groceryshop 2024. This episode is sponsored by 84.51. Follow Karen Satterlie on […]
2 min read
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  1. Channel: Mass

Live from Walmart Marketplace Seller Summit with Walmart’s Mike Mosser

The CPG Guys are joined in this episode by Michael Mosser, VP of Categories at Walmart Marketplace, Sarah Ray CEO or Arbitrage Ave & Charles Leslie CEO or Side Hustle Network. This episode from recorded at the 2024 Walmart Marketplace Seller Summit. Follow Michael Mosser on LinkedIn here: https://www.linkedin.com/in/michaelmosser/Follow Walmart Marketplace on LinkedIn here: https://www.linkedin.com/company/walmart-marketplace/Follow […]
2 min read
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