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The CPG Guys's articles

  1. CPG & FMCG
The CPG Guys, Sri & guest host Melisssa Burdick from Pacvue are joined in this episode by Ross McNab, President for North America Advertising at Cardlytics which partners with financial institutions to understand where and when consumers are spending their money. They use these insights to help marketers identify, reach, and influence likely buyers at […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Vidyotham Reddi- Director of market intelligence and analytics at Mars and Sinan Gurman – SVP of data & analytics at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and process expertise […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Sarah Dajani, VP of Operations at Boosted Commerce, a FBA (Fulfillment by Amazon) aggregator focused on accelerating the growth of beloved consumer brands. Follow  Sarah Dajani on LinkedIn at: https://www.linkedin.com/in/sdajani/Follow Boosted Commerce on LinkedIn at: https://www.linkedin.com/company/boostedcommerce/Follow Boosted Commerce online at: https://boostedcommerce.com/ Sarah answers […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by CPG Chief Practice Officer of Fractal, Dipita Chakraborty and Maria Macuare, VP of data & analytics from Campbell Soup Company. This is the second of a two part partnership episode series with Fractal. Fractal is one of the most prominent players in the […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Jordan West, CEO of Mindful Marketing and host of the popular “Secrets of Scaling Your eCommerce brand” podcast. Follow  Jordan West on LinkedIn at: https://www.linkedin.com/in/jordan-west-marketer/Subscribe to his podcast at: https://podcasts.apple.com/us/podcast/secrets-to-scaling-your-ecommerce-brand/id1480733021Follow Mindful Marketing online at: https://mindfulmarketing.co/ This episode is also available on Jordan’s podcast. […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Liz Buchanan and Harvey Ma from NielsenIQ, the leader in providing the most complete, unbiased view of consumer behavior, globally. NielsenIQ has partnered with The CPG Guys to discuss their new omnichannel measurement solutions OmniShopper and OmniSales and how they help brands and […]
  1. Channel: Delivery
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Consumer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1) Let’s […]
  1. Channel: Grocery
The CPG Guys, Sri & PVSB, are joined in this episode by Josh Blacksmith, Senior Director of Global Customer Relationships & Engagement at Kimberly-Clark, a manufacturer of household paper and personal care products. Follow  Josh Blacksmith on LinkedIn at: https://www.linkedin.com/in/josh-blacksmith/Follow Kimberly-Clark on LinkedIn at: https://www.linkedin.com/company/kimberly-clark/Follow Kimberly-Clark online at: https://www.kimberly-clark.com/en-us/ Josh answers these questions: 1) Let’s […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Doug Miller CEO and Alan Lindsay VP of Product Management  at PSignite which uses AI, IoT and blockchain to guild applications on Salesforce Clouds to provide clients with workflow-driven solutions with deep analytics. This is the second of a two part partnership episode […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Christina Vail, Director of Client Strategy at Profitero, the eCommerce performance analytics platform of choice for the world’s leading brands. With Profitero, brands can measure their digital shelf performance across 8,000+ retailer sites and mobile apps in 50 countries, gaining actionable insights to […]
  1. CPG & FMCG
The CPG Guys, Sri & PVSB, are joined in this episode by Sinan Gurman – SVP of data & analytics, and Seema Kashyap – Director and practice leader of Marketing Analytics at WNU at WNS (Holdings) Limited (NYSE: WNS), a leading Business Process Management (BPM) company. WNS combines deep industry knowledge with technology, analytics and […]