The CPG Guys
CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

The CPG Guys's articles

  1. Technology & Innovation

The CPGGUYS February 2025 industry rank punditry

The CPGGUYS Sri Rajagopalan & Peter VS Bond muse the month that passed by. February means CAGNY – the annual Wall St analyst conference (Consumer Analyst Group of NY). Here, we got to meet several of the financial analysts and were able to discuss and learn what 2025 holds for us in the CPG industry. […]
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  1. CPG: Food

Customer First Decisions with Kellanova CCO Carrie Sander

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company. Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04 Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/ Find Kellanova online at: https://www.kellanova.com/us/en/home.html Carrie answers these questions: You’ve spent almost the entirety of your professional career with the […]
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  1. Corporate Strategy

Leadership with Sam’s Club’s EVP & CXO Diana Marshall

The CPGGUYS were joined live at CES during the annual show in Las Vegas by Sam’s club Chief experience officer & EVP – Diana Marshall. This is a leadership class for vendors on how to be successful at Sam’s club and her own leadership of people, data and MAP. This is the first episode of […]
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  1. Retail Ecosystem

Live from CAGNY 2025 with RBC Capital Markets’ Nik Modi

The CPG Guys interview RBC Capital Markets’ Managing Director Nik Modi at the 2025 Consumer Analyst Group of New York conference in Orlando FL. Follow Nik Modi on LinkedIn at: https://www.linkedin.com/in/nik-modi-675926/ Follow RBC Capital Markets on LinkedIn at: https://www.linkedin.com/company/rbc-capital-markets/ Follow RBC Capital online at: https://www.rbccm.com/en/ We Ask Nik about these topics: Volume Growth projections universally […]
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  1. Retail Ecosystem

The CPG Industry CAGNY 2025 Recap By The CPGGUYS

In this episode, the CPG Guys analyze the 2025 Consumer Analyst Group of New York (CAGNY) conference. To learn more about CAGNY, click here: https://consumeranalystgroupny.com/ To access all of the CAGNY presentations, click here: https://drive.google.com/drive/folders/10E493RGHHjB3nwV7-Ga-t-RPCdLm719R?usp=drive_link LA fire relief : https://www.directrelief.org/ (always research before giving) Apply to join the Cornell retail media program https://ecornell.cornell.edu/certificates/marketing/retail-media-strategy/?utm_source=cpg+guys&utm_medium=multi-channel_campaign&utm_campaign=mktgstrat_Retail+Media+Strategy+-+CPG+Guys CPG Guys […]
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  1. Retail Operations

THE OMNIES -The 2024 CPGGUYS Omnichannel Awards with NielsenIQ

This special episode of The CPGGUYS features four guests – the WINNERS of our 2024 Omnichannel awards – ‘The OMNIES’. The Omnies recognizes a select few every year that have dedicated a career to evolving from brick & mortar to being truly omnichannel and championing it in the industry. Our four winners this past year […]
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  1. Department: Food

Scaling Better For You Brands with Nature’s Bakery CEO Steve Gardiner

The CPGGUYS are joined in this episode by the CEO of Nature’s bakery – Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion.  Find Steve on Linkedin at […]
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  1. Agencies & Vendors

Super Bowl 2025 Ads Recap

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess – ‘helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now […]
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  1. Retailer Media

Live from Chile at Walmart Connect’s Accelerate Supplier Summit with PVSB

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Linkedin here: https://www.linkedin.com/company/walmart-connect/ Find […]
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  1. Retailer Media

Retail Media Executive Education May 2025 with Cornell University’s Dan Hooker

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the […]
2 min read
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  1. Retailer Media

Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman

The CPGGUYS host Parbinder Dhariwal – VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry. Find […]
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  1. Agencies & Vendors

The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum – CCO at FMI

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives. Find Mark Baum on Linkedin […]
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