The CPG Guys
CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

The CPG Guys's articles

  1. Media & Marketing

Inflation and Private Label with NielsenIQ’s Steve Zurek

The CPGGUYS are joined in this episode by Steve Zurek, VP of thought leadership at NielsenIQ. Sri and Steve have a debate and dialogue on private label leadership, the current inflationary trends and the display pressure of the store environment and a reality check on what’s really true at retail vs sensationalizing the outcomes.Find Steve […]
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  1. Media & Marketing

Retail Media Today and Raising the Bar with IAB’s Jeff Bustos

The CPGGUYS are joined in this episode by Jeff Bustos, VP Measurement addressability data to discuss retail media performance and standards. Jeff has spent a lifetime in media greatness and is the absolute authority to hold brands and retailer accountable on this journey. Find Jeff Bustos on Linkedin at: https://www.linkedin.com/in/bustosjeffrey/Find IAB on Linkedin at: https://www.linkedin.com/company/iab/Find […]
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  1. Media & Marketing

The Big Shift with Flywheel’s Patrick Miller

The CPG Guys are joined in this episode by Patrick Miller, co-founder of Flywheel, a division of Omnicom. Joining Peter to co-host the program is Flywheel’s Jacqui Dynowski. Patrick discusses “The Big Shift” white paper which he co-wrote with Katie Box. Follow Patrick Miller on LinkedIn at: https://www.linkedin.com/in/patrickgmiller/Follow Flywheel on LinkedIn at: https://www.linkedin.com/company/flywheel-digital/ Follow Jacqui […]
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  1. Trends & External Forces

Daily Wellness with Mend Nutrition’s Eziah Syed

The CPGGUYS talk to Eziah Syed, co-founder & CEO of Mend Nutrition. Mend’s mission is ‘We have come together to make a positive impact on human health by developing nature powered, science backed formulas customized for each stage of the healing journey.’.Follow Eziah Syed on Linkedin at : https://www.linkedin.com/in/eziah/Follow Mend on Linkedin at : https://www.linkedin.com/company/mend-nutrition/posts/?feedView=allFollow […]
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  1. Media & Marketing

Connected Commerce with Omnicom Media Group’s Joanna O’Connell & Flywheel’s Xian Wang

The CPG Guys are joined in this episode by Joanna O’Connell, Chief Intelligence Officer at Omnicom Media Group & Xian Wang, VP of Retail Insights at Flywheel. Joining PVSB in the hosting seats is Jacqui Dynowski of Flywheel. Follow Joanna O’Connell on LikedIn at: https://www.linkedin.com/in/joannao2/Follow Xian Wang on LinkedIn at: https://www.linkedin.com/in/xian-w-4221b3b/Follow Jacqui Dynowski on LinkedIn […]
2 min read
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  1. Media & Marketing

Building an eCommerce Center of Excellence with Nestlé’s Neel Arora

The CPG Guys are joined by Neel Arora, Global Head of eCommerce at Nestlé, the world’s largest food & beverage consumer goods manufacturer. Joining PVSB in co-hosting this episode is FMCG Guys host Daniel Torres Dwyer. Follow Neel on LinkedIn at: https://www.linkedin.com/in/neel-arora-60912130/Follow Nestlé on LinkedIn at: https://www.linkedin.com/company/nestle-s-a-/Follow Nestlé online at: https://www.nestle.com/ Listen to Neel’s first […]
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  1. Media & Marketing

The Power of Independent Grocery Retailers with IGA’s Michael La Kier

The CPG Guys are joined in this episode by Michael La Kier, VP of Brand Development at Independent Grocers Association, Inc. (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 1,700 U.S. stores and 6,200+ globally. Follow Michael La Kier on LinkedIn at: https://www.linkedin.com/in/michaellakier/Follow IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./Follow […]
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  1. Media & Marketing

Brand Growth in the Digital Era With Kellanova’s Nicole Vinson

The CPG Guys are joined in this episode by Nicole Vinson, VP Global Digital, Media & Omni Shopper Experience at Kellanova. This episode was recorded at the Cannes Lions International Festival of Creativity. Ajay Sharma, VP of eCommerce & Omnichannel at Bayer guest hosted this episode. Follow Nicole Vinson on LinkedIn at: https://www.linkedin.com/in/nicolevinsonFollow Kellanova on […]
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  1. Media & Marketing

Leader’s Leap with Remarkable Retail’s Steve Dennis

The CPG Guys are joined in this episode by Steve Dennis, author of “Leaders Leap – Transforming Your company at the Speed of Disruption” and host of the Remarkable Retail Podcast. Follow Steve Dennis on LinkedIn at: https://www.linkedin.com/in/stevenpdennis/Purchase Leaders Leap on Amazon: https://a.co/d/j8kHQ6MListene to the Remarkable Retail podcast on Spotify: https://open.spotify.com/show/5br8q17fDMJx6mmpuTw9SX?si=5MT-PFjGRS270lve23N4_A Steve answers these questions: […]
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  1. CPG: Food

Affordable Grocery Delivery With Buncha’s Bharat Pulgam

The CPGGUYS are joined in this episode by Bharat Pulgam, co-founder & CEO of affordable last mile delivery service – Buncha. Buncha is a ‘milk-man’ type delivery service now operating in Colorado & Minnesota and fast expanding. For $3.45 per delivery, this is about the lowest cost we are experiencing in the marketplace. Find Bharat […]
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  1. Media & Marketing

Growth Oriented Brand Marketing with Kimberly-Clark’s Luke Kigel

The CPGGUYS are joined in this episode by Luke Kigel – VP of digital marketing & consumer experiences at Kimberly-Clark. Connect with Luke Kigel on Linkedin : https://www.linkedin.com/in/lukekigel/Connect with Kimberly-Clark on Linkedin : https://www.linkedin.com/company/kimberly-clark/Connect with Kimberly-Clark online : https://www.kimberly-clark.com/en-us This discussion is all about modern marketing and catering to today’s digitally influenced consumer and what […]
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  1. Agencies & Vendors

NielsenIQ Services for Emerging Brands with Kenny Juskowiak

The CPGGUYS are joined in this episode by Kenny Juskowiak, MD for emerging brands. Our discussion was recorded LIVE at NielsenIQ’s annual c360 conference in May 2024. We discussed NielsenIQ’s offerings and services for startup and emerging brands.This episode is sponsored by NielsenIQ.Find Kenny Juskowiak on Linkedin : https://www.linkedin.com/in/kenny-juskowiak/Find NielsenIQ on Linkedin : https://www.linkedin.com/company/nielseniq/Find NielsenIQ […]
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