The CPG Guys's articles Media & Marketing Perishable Food eCommerce Imperatives with Hostess Brands’ Bret Thurston The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands. Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/ Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/ Follow […] The CPG Guys March 15, 2023March 15, 2023 2 min read Marketing: SocialOmnichannelShoppersDept. GroceryPodcastsMarketing: ShopperTechnology & InnovationIndustry Conferences and EventsPartnershipsCOVID19Predictions and ForecastsStrategyOperations & Supply ChainBrick and Mortar 0 Saving Bookmark this article Bookmarked 5 Media & Marketing Spirited Personalization with DIAGEO’s Gina O’Halloran & Aki’s Risa Crandall The CPG Guys, PVSB and Sri are joined in this episode by Gina O’Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales […] The CPG Guys March 11, 2023March 11, 2023 2 min read Marketing: SocialMarketing: Direct & PersonalizationPartnershipsCPG: Adult BeveragePodcastsConsumersDept. Adult BevDept. BeverageTechnology & InnovationStrategyExecutivesAgencies 0 Saving Bookmark this article Bookmarked Media & Marketing Retail Media Networks in 2023 with GroupM’s Lauren Lavin & Mindshare’s Jeff Malmad The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization. This episode was recorded in January at CES in Las Vegas, NV. Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M […] The CPG Guys March 8, 2023March 8, 2023 < 1 min read Marketing: SocialMarketing: Retail MediaPodcastsTechnology & InnovationIndustry Conferences and EventsExecutivesAgencies 0 Saving Bookmark this article Bookmarked Media & Marketing One Platform TV Advertising with NBCUniversal’s Bob Perry The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium […] The CPG Guys March 6, 2023March 6, 2023 2 min read Marketing: SocialMarketing: BroadcastPodcastsStreamingOperations & Supply ChainTechnology & InnovationPredictions and ForecastsMarketing: Digital MediaInsight ProvidersBig Data 0 Saving Bookmark this article Bookmarked Media & Marketing One Platform TV Advertising with NBC Universal’s Bob Perry The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium […] The CPG Guys March 4, 2023March 4, 2023 2 min read Marketing: SocialMarketing: BroadcastPodcastsStreamingOperations & Supply ChainTechnology & InnovationPredictions and ForecastsMarketing: Digital MediaInsight ProvidersBig Data 0 Saving Bookmark this article Bookmarked Retailer Media Commerce Marketing in the Era of Retail Media with Tyson Foods’ Andrea McGovern Galo The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world’s largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/Follow Tyson Foods online at: https://www.tysonfoods.com/ Andrea answers these questions: […] The CPG Guys March 1, 2023March 1, 2023 2 min read Marketing: Retail MediaDept. GroceryMarketing: SocialPodcastsShoppersMarketing: ShopperPredictions and ForecastsTrends: Food and BeverageTechnology & InnovationResults & InvestmentHealth & Wellness 0 Saving Bookmark this article Bookmarked Retail Ecosystem Shoptalk 2023 with Sophie Wawro & Anil Aggarwal The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of Personatech REGSITER FOR SHOPTALK BY MARCH 3 AT: https://shoptalk.com/us Follow Sophie Wawro on LinkedIn at: https://www.linkedin.com/in/sophiewawro/Follow Shoptalk on LinkedIn at: https://www.linkedin.com/company/shoptalk/ Follow Anil Aggarwal on LinkedIn at: https://www.linkedin.com/in/anildaggarwal/Follow Personatech on LinkedIn at: https://www.linkedin.com/company/personatechinc/Follow Personatech online at: https://www.personatech.com/ […] The CPG Guys February 27, 2023February 27, 2023 2 min read Industry Conferences and EventsMarketing: SocialTechnology & InnovationPodcastsExecutives 0 Saving Bookmark this article Bookmarked Technology & Innovation Grow: The Essential Guide to Getting Promoted with Randy Ornstein The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book “Grow: the Essential Guide to Getting Promoted.” Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/Purchase his new book at: https://a.co/d/5kd8cWS Randy answers these questions: 1) Randy, why don’t you start by sharing with us a bit of […] The CPG Guys February 22, 2023February 22, 2023 2 min read PodcastsMarketing: SocialGopuffTechnology & InnovationQ CommerceFood DeliveryDept. Adult BevDelivery 0 Saving Bookmark this article Bookmarked Media & Marketing Building a Retail Media Business with Google’s Shawn McGahee The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google. Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgaheeContact Shawn at: [email protected] about Google’s Retail Media solutions at: https://services.google.com/fh/files/blogs/building_a_retail_media_business_with_google.pdf Shawn answers these questions: 1) Would love to start with understanding your professional journey and some of the key pivot points that led you to […] The CPG Guys February 15, 2023February 15, 2023 2 min read Marketing: Retail MediaGooglePodcastsMarketing: SocialTechnology & InnovationOperations & Supply ChainPartnershipsShoppers 0 Saving Bookmark this article Bookmarked Technology & Innovation LA Confidential with The CPG Guys Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon. Sri asked these questions: 1) Data: Everyone is chasing it…1P,3P and every other kind of data, myth or truth?2) What is a clean […] The CPG Guys February 12, 2023February 12, 2023 2 min read Data & InsightsPodcastsOmnichannelConsumersMarketing: Direct & PersonalizationTechnology & InnovationMarketing: Retail MediaMarketing: Loyalty & SubscriptionMerchandisingResults & InvestmentShoppers 0 Saving Bookmark this article Bookmarked Retail Operations Transformational Omnichannel Beauty Retail with Ulta’s Kristin Wolf The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Follow Kristin Wolf on LinkedIn at: https://www.linkedin.com/in/kristinwolf-ub/ Follow Ulta Beauty on LinkedIn at: https://www.linkedin.com/company/ulta/Follow Ulta Beauty online at: […] The CPG Guys February 8, 2023February 8, 2023 2 min read Dept. HBCOmnichannelMarketing: SocialPodcastsStrategyCOVID19Marketing: In StoreMarketing: Retail MediaTechnology & InnovationCustomer ExperiencePredictions and ForecastsMarketing: UGCShoppersExecutivesDept. Fuel 0 Saving Bookmark this article Bookmarked Retailer Media Consumer Loyalty & Engagement with Kearney’s Katherine Black The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries. Follow Katherine Black on LinkedIn at: https://www.linkedin.com/in/katherine-p-black/Follow Kearney on LinkedIn at: https://www.linkedin.com/company/kearney/Follow Kearney online at: https://www.kearney.com/about/our-people/kearney-originals/article/-/insights/katherine-black Katherine answers these questions: 1) Let’s start with your professional background. I met you over a decade ago when […] The CPG Guys February 4, 2023February 4, 2023 2 min read Marketing: Retail MediaMarketing: SocialMarketing: Loyalty & SubscriptionData & InsightsPodcastsPartnershipsConsumersdunnhumbyInsight ProvidersBig DataResults & InvestmentPredictions and ForecastsShoppersStart UpsStrategyTechnology & InnovationConsultingTrends: Retail 0 Saving Bookmark this article Bookmarked Loading Load more
Media & Marketing Perishable Food eCommerce Imperatives with Hostess Brands’ Bret Thurston The CPG Guys speak with Bret Thurston, Director of eCommerce & Shopper Marketing at Hostess Brands, a leading sweet snacks company focused on developing, manufacturing, marketing, selling and distributing snacks in North America sold under the Hostess® and Voortman® brands. Follow Bret Thurston on LinkedIn at: https://www.linkedin.com/in/bret-thurston-9a161b7/ Follow Hostess Brands on LinkedIn at: https://www.linkedin.com/company/hostessbrands/ Follow […] The CPG Guys March 15, 2023March 15, 2023 2 min read Marketing: SocialOmnichannelShoppersDept. GroceryPodcastsMarketing: ShopperTechnology & InnovationIndustry Conferences and EventsPartnershipsCOVID19Predictions and ForecastsStrategyOperations & Supply ChainBrick and Mortar 0 Saving Bookmark this article Bookmarked 5
Media & Marketing Spirited Personalization with DIAGEO’s Gina O’Halloran & Aki’s Risa Crandall The CPG Guys, PVSB and Sri are joined in this episode by Gina O’Halloran, U.S. Media director at DIAGEO, a global leader in premium drinks, across spirits and beer, a business built on the principles and foundations laid by the giants of the industry & Risa Crandall, SVP CPG + Bev Alc Strategy + Sales […] The CPG Guys March 11, 2023March 11, 2023 2 min read Marketing: SocialMarketing: Direct & PersonalizationPartnershipsCPG: Adult BeveragePodcastsConsumersDept. Adult BevDept. BeverageTechnology & InnovationStrategyExecutivesAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing Retail Media Networks in 2023 with GroupM’s Lauren Lavin & Mindshare’s Jeff Malmad The CPG Guys speak with Lauren Lavin, Executive Director, Commerce at GroupM and Jeff Malmad, Global Head of Commerce at Mindshare, both part of the broader WPP organization. This episode was recorded in January at CES in Las Vegas, NV. Follow Lauren Lavin on LinkedIn at: https://www.linkedin.com/in/llavin/Follow Group M on LinkedIn at: https://www.linkedin.com/company/groupmworldwide/Follow Group M […] The CPG Guys March 8, 2023March 8, 2023 < 1 min read Marketing: SocialMarketing: Retail MediaPodcastsTechnology & InnovationIndustry Conferences and EventsExecutivesAgencies 0 Saving Bookmark this article Bookmarked
Media & Marketing One Platform TV Advertising with NBCUniversal’s Bob Perry The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium […] The CPG Guys March 6, 2023March 6, 2023 2 min read Marketing: SocialMarketing: BroadcastPodcastsStreamingOperations & Supply ChainTechnology & InnovationPredictions and ForecastsMarketing: Digital MediaInsight ProvidersBig Data 0 Saving Bookmark this article Bookmarked
Media & Marketing One Platform TV Advertising with NBC Universal’s Bob Perry The CPG Guys speak with Bob Perry, Director of Business Development at NBC Universal, which owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium […] The CPG Guys March 4, 2023March 4, 2023 2 min read Marketing: SocialMarketing: BroadcastPodcastsStreamingOperations & Supply ChainTechnology & InnovationPredictions and ForecastsMarketing: Digital MediaInsight ProvidersBig Data 0 Saving Bookmark this article Bookmarked
Retailer Media Commerce Marketing in the Era of Retail Media with Tyson Foods’ Andrea McGovern Galo The CPG Guys speak with Andrea McGovern Galo, Director of Commerce Marketing at Tyson Foods, one of the world’s largest processors and marketers of chicken, beef, pork and plant-based protein food products. Follow Andrea McGovern Galo on LinkedIn at: https://www.linkedin.com/in/andrea-mcgovern-galo-128296/Follow Tyson Foods on LinkedIn at: https://www.linkedin.com/company/tyson-foods/Follow Tyson Foods online at: https://www.tysonfoods.com/ Andrea answers these questions: […] The CPG Guys March 1, 2023March 1, 2023 2 min read Marketing: Retail MediaDept. GroceryMarketing: SocialPodcastsShoppersMarketing: ShopperPredictions and ForecastsTrends: Food and BeverageTechnology & InnovationResults & InvestmentHealth & Wellness 0 Saving Bookmark this article Bookmarked
Retail Ecosystem Shoptalk 2023 with Sophie Wawro & Anil Aggarwal The CPG Guys speak with Sophie Wawro, Global President of Shoptalk & Groceryshop and Anil Aggarwal, CEO of Personatech REGSITER FOR SHOPTALK BY MARCH 3 AT: https://shoptalk.com/us Follow Sophie Wawro on LinkedIn at: https://www.linkedin.com/in/sophiewawro/Follow Shoptalk on LinkedIn at: https://www.linkedin.com/company/shoptalk/ Follow Anil Aggarwal on LinkedIn at: https://www.linkedin.com/in/anildaggarwal/Follow Personatech on LinkedIn at: https://www.linkedin.com/company/personatechinc/Follow Personatech online at: https://www.personatech.com/ […] The CPG Guys February 27, 2023February 27, 2023 2 min read Industry Conferences and EventsMarketing: SocialTechnology & InnovationPodcastsExecutives 0 Saving Bookmark this article Bookmarked
Technology & Innovation Grow: The Essential Guide to Getting Promoted with Randy Ornstein The CPG Guys speak with Randy Ornstein, Sr Director of Alcohol at Gopuff & Author of the new book “Grow: the Essential Guide to Getting Promoted.” Follow Randy Ornstein on LinkedIn at: https://www.linkedin.com/in/randy-ornstein-b23b923/Purchase his new book at: https://a.co/d/5kd8cWS Randy answers these questions: 1) Randy, why don’t you start by sharing with us a bit of […] The CPG Guys February 22, 2023February 22, 2023 2 min read PodcastsMarketing: SocialGopuffTechnology & InnovationQ CommerceFood DeliveryDept. Adult BevDelivery 0 Saving Bookmark this article Bookmarked
Media & Marketing Building a Retail Media Business with Google’s Shawn McGahee The CPG Guys speak with Shawn McGahee, Head of Retail Media at Google. Follow Shawn McGahee on LinkedIn at: https://www.linkedin.com/in/smcgaheeContact Shawn at: [email protected] about Google’s Retail Media solutions at: https://services.google.com/fh/files/blogs/building_a_retail_media_business_with_google.pdf Shawn answers these questions: 1) Would love to start with understanding your professional journey and some of the key pivot points that led you to […] The CPG Guys February 15, 2023February 15, 2023 2 min read Marketing: Retail MediaGooglePodcastsMarketing: SocialTechnology & InnovationOperations & Supply ChainPartnershipsShoppers 0 Saving Bookmark this article Bookmarked
Technology & Innovation LA Confidential with The CPG Guys Sri interviews Bryan & PVSB about current events in the CPG / Retail Industry. This was recorded together while they were all in LA attending the 2023 NAACP Image Awards Nominee Luncheon. Sri asked these questions: 1) Data: Everyone is chasing it…1P,3P and every other kind of data, myth or truth?2) What is a clean […] The CPG Guys February 12, 2023February 12, 2023 2 min read Data & InsightsPodcastsOmnichannelConsumersMarketing: Direct & PersonalizationTechnology & InnovationMarketing: Retail MediaMarketing: Loyalty & SubscriptionMerchandisingResults & InvestmentShoppers 0 Saving Bookmark this article Bookmarked
Retail Operations Transformational Omnichannel Beauty Retail with Ulta’s Kristin Wolf The CPG Guys speak with Kristin Wolf, SVP Enterprise Strategy & Transformation at Ulta Beauty, the largest U.S. beauty retailer and the premier beauty destination for cosmetics, fragrance, skin care products, hair care products and salon services. Follow Kristin Wolf on LinkedIn at: https://www.linkedin.com/in/kristinwolf-ub/ Follow Ulta Beauty on LinkedIn at: https://www.linkedin.com/company/ulta/Follow Ulta Beauty online at: […] The CPG Guys February 8, 2023February 8, 2023 2 min read Dept. HBCOmnichannelMarketing: SocialPodcastsStrategyCOVID19Marketing: In StoreMarketing: Retail MediaTechnology & InnovationCustomer ExperiencePredictions and ForecastsMarketing: UGCShoppersExecutivesDept. Fuel 0 Saving Bookmark this article Bookmarked
Retailer Media Consumer Loyalty & Engagement with Kearney’s Katherine Black The CPG Guys speak with Katherine Black, Senior Partner at Kearney, a global consulting partnership with presence in 40 countries. Follow Katherine Black on LinkedIn at: https://www.linkedin.com/in/katherine-p-black/Follow Kearney on LinkedIn at: https://www.linkedin.com/company/kearney/Follow Kearney online at: https://www.kearney.com/about/our-people/kearney-originals/article/-/insights/katherine-black Katherine answers these questions: 1) Let’s start with your professional background. I met you over a decade ago when […] The CPG Guys February 4, 2023February 4, 2023 2 min read Marketing: Retail MediaMarketing: SocialMarketing: Loyalty & SubscriptionData & InsightsPodcastsPartnershipsConsumersdunnhumbyInsight ProvidersBig DataResults & InvestmentPredictions and ForecastsShoppersStart UpsStrategyTechnology & InnovationConsultingTrends: Retail 0 Saving Bookmark this article Bookmarked