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The CPG Guys's articles

  1. Trends & External Forces
The CPG Guys, PVSB and Sri are joined in this episode by Rachel Marler, Chief Customer Officer of Haleon, the newly rebranded spinoff from GSK Consumer Healthcare.  Haleon plc is a British multinational consumer healthcare company. It is the largest consumer healthcare business in the world, with brands including Sensodyne toothpaste, Panadol and Advil painkillers […]
  1. Owned Brands (Private Label)
The CPG Guys, PVSB and Sri are joined in this episode by Dan Hooker, Senior Lecturer at Cornell University’s Johnson College of Business Follow Dan Hooker on LinkedIn at: https://www.linkedin.com/in/hookerdaniel/  Follow The Johnson College of Business on LinkedIn at: https://www.linkedin.com/school/cornelljohnsonmba/ Follow Cornell Executive Education at: https://www.linkedin.com/company/cornell-university-retail-programs/ Dan answers these questions: 1) Why do retailers market […]
  1. Media & Marketing
The CPG Guys, PVSB and Sri are joined in this episode by Aliya Ali, Director of Omnichannel Shopper Marketing at Johnson & Johnson & Risa Crandall, SVP CPG + BevAlc Head of Industry at Aki Technologies, an Inmar Intelligence company that empowers brands and retailers to reach people by targeting pivotal moments in the consumer […]
  1. Data & Insights
The CPG Guys, PVSB and Sri are joined in this episode by Dave Feinleib, Founder & CEO of It’s Rapid, a platform that helps its clients scale content creation, while adhering to brand style guidelines that they have established. A special appearance by Bryan Gildenberg, host of The Gildenberg Omnicomment, is made in this episode. […]
  1. Agencies & Vendors
The CPG Guys, PVSB and Sri are joined in this episode by Dan Perez, EVP at Epsilon, a global advertising and marketing technology company positioned at the center of Publicis Groupe.  They connect advertisers with consumers to drive performance while respecting and protecting consumer privacy and client data.  This episode is sponsored by Epsilon. Follow […]
  1. Shopper & Customer
The CPG Guys, PVSB and Sri are joined in this episode by Chris Haimbach, US Head of Sales, Commercial Strategy & Operations, Consumer Health Care at Bayer, a global enterprise with core competencies in the Life Science fields of health care and agriculture. Follow Chris Haimbach on LinkedIn at: https://www.linkedin.com/in/chris-haimbach-4bb7193/ Follow Bayer on LinkedIn at: […]
  1. Media & Marketing
The CPG Guys, PVSB and Sri are joined in this episode by Bryan Gildenberg, host of the weekly LinkedIn video series “The Gildenberg Omnicomment” Follow Bryan Gildenberg on LinkedIn at: https://www.linkedin.com/in/bryan-gildenberg-56a6b0/ Bryan, Sri & PVSB appeared on LinkedIn Live as part of their “in the know” series. This episode was billed as an “End of […]
  1. CPG: Food
The CPG Guys, PVSB and Sri are joined in this episode by Chantal Templeton, GM of Mars Canada.  With $40 billion in annual sales, Mars produces some of the world’s best-loved brands including DOVE®, EXTRA®, M&M’s®, MILKY WAY®, SNICKERS®, TWIX®, ORBIT®, PEDIGREE®, ROYAL CANIN®, SKITTLES®, WHISKAS®, COCOAVIA®, and 5™ Follow Chantal Templeton on LinkedIn at: […]
  1. Merchandising
The CPG Guys, Sri & PVSB, are joined in this episode by Guru Hariharan, founder & CEO of CommerceIQ, which leverages machine learning, analytics and automation holistically across supply chain, marketing and sales operations to accelerate brand growth with online retailers. Follow Guru on LinkedIn at: https://www.linkedin.com/in/gurushyam/Follow CommerceIQ on LinkedIn at: https://www.linkedin.com/company/commerceiq/Follow CommerceIQ online at: […]
  1. Media & Marketing
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized […]
  1. Media & Marketing
The CPG Guys, Sri & PVSB, are joined in this episode by Michael Schuh, VP of Kroger Precision Marketing Media Strategy for 84.51˚ & Alannah Pawlik, Sr Marketing Manager at Roku. 84.51˚ is a retail data science, insights and media company that helps the Kroger company, CPGs, agencies, publishers and affiliated partners create more personalized […]
  1. Channel: Delivery
The CPG Guys, PVSB and Sri are joined in this episode by Ryan Mayward, VP of Ad Sales at Instacart, the leading online grocery platform in North America. Instacart shoppers offer same-day delivery and pickup services to bring fresh groceries and everyday essentials to busy people and families across the U.S. and Canada. Follow Ryan […]