The CPG Guys
CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

The CPG Guys's articles

  1. Retail Ecosystem

Commerce Riff with Sri & PVSB – August 4, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: P&G Q4 results Amazon Q2 results Jameson teams with NFL Open AI crosses 1 million users CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content […]
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  1. Retail Ecosystem

Commerce Riff with Sri & PVSB – July 28, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Utz Brands going private Kraft Heinz partners with Disney Nestle selling half of water portfolio Cinven acquiring Salsify CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: […]
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  1. Data & Insights

Costco’s Mark Williamson – Live from Cannes Lions 2026

In this episode, the CPG Guys are joined by Mark Williamson, AVP of Retail Media at Costco, the world’s largest club format omnichannel retailer.  Follow Mark on LinkedIn at: https://www.linkedin.com/in/mkwilliamson/ Follow Costco Retail Media on LinkedIn at: https://www.linkedin.com/showcase/costco-retail-media/ Follow Costco online at: https://www.costco.com/f/-/company-information Mark answers these questions: So Mark, let’s kick it off with the […]
4 min read
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  1. Retail Ecosystem

Commerce Riff with Sri & PVSB – July 21, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Kroger & Cola-Cola to launch exclusive LTO Big food running out of moves Costco opening stand-alone gas stations More Walmart executive shuffles CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj […]
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  1. Channel: Mass

Walmart’s Deepak Maini: How Membership in Walmart+ Delivers Value to Engaged Shoppers

The CPG Guys are joined in this episode by Deepak Maini, SVP and GM of Walmart +, Walmart’s membership program helping members save more time & money with exclusive benefits.  Follow Deepak on LinkedIn at: https://www.linkedin.com/in/deepak-maini-49b9089/ Follow Walmart+ online at: https://www.walmart.com/plus Deepak answers these questions: Walmart+ has grown from 3 benefits at launch to 12 […]
3 min read
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  1. Retail Ecosystem

Commerce Riff with Sri & PVSB – July 14, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: PepsiCo Q2 Results Smucker’s Twinkies Problem Walmart Summer Rollbacks Wakefern is SN’s retailer of the Year CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content […]
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  1. Agencies & Vendors

Ibotta CRO Chris Riedy and Circana’s Yeimy Garcia Smith: Media Performance with Measurement

The CPG Guys are joined in this episode by Chris Riedy, Chief Revenue Officer at Ibotta and Yeimy Garcia Smith, SVP, Global Measurement and Enablement at Circana. Ibotta is is a performance marketing platform allowing brands to deliver digital promotions to over 200 million consumers through a network of called the Ibotta Performance Network.  This […]
3 min read
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  1. Data & Insights

Omni CEO Christine Gambino – Omnichannel, Real ID & the Full-Funnel Future

The CPG Guys are joined in this episode by Christine Gambino, CEO of Omni, Omnicom’s next-generation marketing and sales intelligence platform. It connects strategy, creativity, media, CRM, commerce, data, and AI to help brands grow with greater clarity, speed, and measurable business impact. Follow Christine on LinkedIn at: https://www.linkedin.com/in/christine-gambino-59683ab8 Follow Omni online at: https://www.omc.com/omni/ Christine […]
3 min read
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  1. Retail Ecosystem

Commerce Riff with Sri & PVSB – July 7, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: General Mills Q4 Results Kroger to acquire Giant Eagle Asda partners with Amazon on Retail Ads Service Executive changes CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ […]
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  1. Agencies & Vendors

NielsenIQ NA President Liz Buchanan – Live from C360

The CPG Guys are joined in this episode by Liz Buchanan, President, North America at NielsenIQ, the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and full retail  tracking/measurement while revealing new pathways to growth. This episode is sponsored by NielsenIQ. Follow Liz Buchanan on LinkedIn at: https://www.linkedin.com/in/liz-buchanan-35b2007/Follow NielsenIQ […]
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  1. Retail Ecosystem

Commerce Riff with Sri & PVSB – June 30, 2026

Each week, the CPG Guys will riff on the hottest topics in the world of omnichannel commerce.  This week’s topics: Prime Days AI Influence Prime Days Results Amazon Agentic Ads Other News from Cannes Lions CPG Guys Website: http://CPGguys.comFMCG Guys Website: http://FMCGguys.comSheCOMMERCE Website: https://shecommercepodcast.com/Rhea Raj’s Website: http://rhearaj.comLara Raj in Katseye: https://www.katseye.world/ DISCLAIMER: The content in […]
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  1. CPG: Food

Mondelēz International’s VP of Brand Oreo Matt Foley Talks BTS Brand Collaboration

The CPG Guys are joined in this episode by Matt Foley, VP of Brand Oreo at Mondelez International, an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 80,000 individuals around the world, leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, […]
4 min read
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