1. Media & Marketing

Cookieless In-store Identity Resolution with Bridg’s Neil Murphy

The CPG Guys are joined for this episode by Neil Murphy, Chief Revenue Officer at Bridg, a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – identifying and targeting in-store customers that aren’t part of loyalty or rewards programs – using our exclusive offline resolution capabilities and clients’ point of sale (POS) data.

This episode is sponsored by Bridg.

Follow Neil Murphy on LinkedIn at: https://www.linkedin.com/in/neil-murphy-49b940/
Follow Bridg on LinkedIn at: https://www.linkedin.com/company/bridgplatform/
Follow Bridg online at: https://www.bridg.com/

Neil answered these questions:

  1. Let’s dig into some of your pivotal career moments and how you came to join Bridg?
  2. Now walk me through what types of companies or archetypes at these companies are most in need of this solution.
  3. What sets you apart from the competition? There are so many data platforms out there – what makes Bridg so unique?
  4. Can you share more about your clients and how they are using Bridg today?
  5. Let’s say a retailer or a brand wanted to get started, how would they go about it? What is the entry point for working with you?
  6. Looking into the future – what do you see coming? Transformative in the future and how as an organization tackle this?

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