The Fresh 4: Curated news stories from the past week. We find them intriguing, we hope you do too.
– The CPG Guys
US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years
Digital ad spend swelled by 35.4% year-over-year in 2021, representing the fastest growth rate since 2006 and almost 3 times the rate (12.2%) from a year earlier, according to the IAB.
marketingcharts.com
May 19, 2022
Walmart reports big earnings miss as higher costs, supply chain eat into profits
The discounter said the significant jump in fuel prices, higher labor costs and aggressive inventory levels weighed on the company’s
CNBC
May 17, 2022
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CPG commerce industry icon Sri Rajagopalan, consumer loyalty expert Peter V.S. Bond & retail shopper marketing legend Bryan Gildenberg explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between.
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