1. Channel: Ecommerce & Digital

Amazon DSP 201: The Updated Guide to Understanding Amazon’s Demand-side Platform

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Amazon DSP 201: The Updated Guide to Understanding Amazon's Demand-side Platform

Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company.

In 2019, Bobsled experts published their first Amazon DSP guide to current and prospective clients with Amazon DSP 101: Beginner’s Guide to Understanding Amazon’s Demand-Side Platform. While this information is all still relevant, the topic merits a bit of expanding upon. The last two years have seen a fair number of changes to Amazon DSP as well as the ways in which clients interact with ad services. However, I have noticed that many brands are still not leveraging DSP to reach their full potential – and that leads them to miss out on a lot of creative options. 

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Bobsled Marketing is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon and leveling up their sales. With over 100 brands successfully launched on Amazon and millions of dollars in monthly sales managed for Amazon Vendor and Seller accounts, every action taken is carefully calculated to achieve one goal: maximizing clients’ return on their Amazon investment. https://www.bobsledmarketing.com/
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