1. Retailer Media

Retail Media: A New Budget Allocation Model

Matteo Bizon is a PPC Specialist at Bobsled, an Acadia company.

Retail media is slowly emerging as one of the biggest topics of the moment, with an increasing number of options becoming available for omnichannel brands. No matter a brand’s size or niche, it will have opportunities to reach consumers at all stages of the funnel across any and all platforms. 

View Original Article
https://www.bobsledmarketing.com/
Do you like Bobsled Marketing's articles? Follow on social!