Matt Gallagher is a PPC Specialist at Bobsled, an Acadia company
Amazon’s Prime Early Access Sales event (now fondly known as ‘PEAS’) has come and gone, and it provides some great insights into what we can expect from shoppers during the Black Friday and Cyber Monday events in a few weeks. In this blog post, we will take a look at the performance of Amazon’s Fall Prime Event and see what lessons we can learn about planning for the rest of the holiday season.