1. Channel: Ecommerce & Digital

Bobsled Marketing’s Turkey 5 Amazon Performance Recap 2021

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kiri masters bobsled marketing recap cyber week 2021 amazon ecommerce amazon agency

According to Amazon, 2021’s Black Friday / Cyber Monday event is ‘record breaking’, but exactly which records were broken, we don’t know. 

What we did see among our client cohort at Bobsled was a fairly muted holiday event, without a whole lot of innovation. But there were some interesting trends that emerged, and lessons learned that will hold brands in good stead over the rest of the holiday shopping season. 

 

In this blog post I will cover:

  • Some ‘big picture’ metrics to provide some context for Turkey 5 (“T5”) performance on the Amazon marketplace.
  • Aggregated T5 Amazon sales for a broad selection of Bobsled clients (Beauty & Personal Care, Clothing & Apparel, Shoes & Jewelry, Electronics, Grocery & Gourmet, Home & Kitchen, Pet Supplies, Sports & Outdoors, Baby Products, Garden & Outdoor)
  • Advertising results across our cohort and what implications these trends have.
  • My personal take-aways from the event and how brands can apply these in their future Amazon growth plans. 

     

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Bobsled Marketing is a digital marketing agency with years of proven results and experience in helping brands scale on Amazon and leveling up their sales. With over 100 brands successfully launched on Amazon and millions of dollars in monthly sales managed for Amazon Vendor and Seller accounts, every action taken is carefully calculated to achieve one goal: maximizing clients’ return on their Amazon investment. https://www.bobsledmarketing.com/
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