1. Media & Marketing

5 Mistakes Brands Make In Their Prime Day Prep

Gary Hammerschlag is a Team Lead at Bobsled. 

Each year, Prime Day becomes increasingly more substantial as customers continue to purchase online inventory by the masses. It is one of the key opportunities for brands to invest in a huge revenue boost. But despite Prime Day’s growing popularity and burgeoning resources that are made available earlier in the year, many brands still feel overwhelmed and underprepared when Prime Day actually rolls around. 

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