Marketing: Brand

Articles on brand marketing.

  1. Channel: Drug

Walgreens Looks to ‘Break Through Health Care Silos’ with New Specialty Pharmacy Division

Image courtesy Walgreens Walgreens is bringing all of its specialty pharmacy services into one integrated unit and expanding its offerings for patients suffering from complex chronic conditions with an investment in gene and cell services. It’s all part of what the company described as the “latest step to leverage its neighborhood pharmacies into fast-growing areas […]
2 min read
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  1. Shopper & Customer

Reiser’s Pieces: Rebalancing Brand vs. Performance Marketing to Accelerate Growth

Funny how quickly things change. Remember when a prominent speaker at Cannes this past June declared, “The era of the brand is over!” and escalated the debate about how to invest marketing dollars? Flash-forward to December, though, and over a third of marketers told WARC they planned to significantly increase their brand marketing while lowering […]
6 min read
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  1. Technology & Innovation

Marketers Spend on New Technologies While Battling Usage and Impact Challenges

The 32nd edition of The CMO Survey examines reoccurring questions related to marketing spending and performance, marketing leadership, and marketing jobs. In addition, managing marketing technology, generative AI, growth, and sustainability are special topics covered in this edition. Here are top takeaways, based on a sample of 292 marketing leaders at for-profit U.S. companies, 94% […]
4 min read
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  1. Data & Insights

AI’s Impact On The Pursuit Of Brand Difference

The biggest challenge brands face is standing out from the crowd. Kantar’s BrandZ tracking of brands across all categories worldwide finds that year-in and year-out roughly eight-in-ten brands fall short on consumer perceptions of difference. Even more brands fall short on difference that is meaningful and relevant. Difference is rare because difference is hard. The […]
4 min read
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  1. Corporate Strategy

Planning For Brand Expansion

The growth of any brand will plateau if it is successful with its initial product range in its region of origin. Further growth must come from expanding the product range, extending geographically, or both. Before scaling your brand, the business fundamentals need to be in place. Investors seem keen to fund technology-based brands even if […]
3 min read
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  1. Media & Marketing

Crunch, Crackle, Chomp: Why CPG Brands Are Turning Their Sound On With Sonic Branding

In a world with endless snack options, many CPG brands are looking to stand out in the supermarket aisle by taking a sound-on approach to marketing and investing in a sonic identity. Consumer packaged goods have long used sonic cues in advertising to give their products personality, such as those with familiar brand mascots like […]
3 min read
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  1. Corporate Finance

Express Files for Bankruptcy, to Close Nearly 100 Stores

Longtime mall retailer Express filed for Chapter 11 bankruptcy protection on Monday, however, a group of investors led by brand management firm WHP Global is looking to save the company by acquiring it. Express, whose portfolio includes its namesake banner, Bonobos and UpWest, said it will close 95 of its eponymous shops and all of […]
2 min read
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  1. Department & Category

After 25 Years, a Rebrand is Just the Beginning for Edible

Twenty-five years ago, Tariq Farid saw some fruit displayed in a unique way at an event. He turned the idea into a business — and Edible Arrangements into a household name. But his daughter, Somia Farid Silber, who’s now the company’s President, isn’t coasting on the company’s past success — she’s too busy thinking about […]
8 min read
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  1. Media & Marketing

Reimagining Retail Loyalty Programs for the Future

In the fiercely competitive retail landscape, loyalty programs stand as a pivotal point of differentiation. The 2024 outlook underscores a strategic pivot toward crafting loyalty programs that not only incentivize but also personalize the shopping experience, drawing on trust and engagement as key drivers. Incorporating the latest feedback from Wiser customers, we delve deeper into […]
2 min read
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  1. Department & Category

How and Where Consumers Buy Fast Meals is Evolving

  It’s at the intersection of yesterday fast-food restaurant and playground and time starved consumers that today’s consumers is opting for fresh food fast and simple according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  The drive-thru has been a fast-food staple for decades, but the way we get our burgers and […]
3 min read
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  1. Media & Marketing

Wayfair Welcomes Consumers to the ‘Wayborhood’ with Refreshed Branding, First Store

[Update as of 4/19/2024] Wayfair has provided more details on its inaugural large-format store. The 150,000-square-foot location will open on May 23, 2024 in Wilmette, Ill.’s Edens Plaza. The grand opening celebration that weekend will feature exclusive deals and family-friendly activities for shoppers; further details will be made available here in the run-up to the […]
2 min read
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  1. Channel: Home Improvement

‘Fútbol’ Superstar Lionel Messi Set to Score with Lowe’s Loyalty Members

Lowe’s has partnered with the world’s best-known soccer player, Lionel Messi, and his MLS Club Inter Miami CF, for programs that spotlight Messi’s skills at assisting on the field. Members of both the MyLowe’s Rewards and MVPs Pro Rewards loyalty programs will receive an “assist” in the form of 100 points to bring them closer […]
2 min read
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  1. Media & Marketing

The Total Retail Edge: Ultra-Precise, Fast, Hyperpersonalized Direct Mail

For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to target audiences. This article examines the benefits for retailers in […]
5 min read
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  1. Data & Insights

Three Prevalent Threats Against Online Shoppers In 2024

Online shopping continues to grow as a significant part of modern commerce. Data from Forbes Advisor shows that global retail e-commerce sales will hit $6.3 trillion in 2024, making up around a fifth of all retail transactions. The rise of online shopping has been advantageous but has also brought a host of challenges. Consumers, in […]
4 min read
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  1. Department: Consumer Durables

Corporate Social Responsibility: What Retailers Need to Know

Corporate social responsibility (CSR), once a differentiator for brands, is now the norm. Today’s consumers expect those they do business with, including retailers, will have positive impacts on the world. In fact, Gen Z consumers are three times as likely to say that the “purpose of business is to serve communities and society” rather than […]
3 min read
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  1. Data & Insights

Brand Scorecard: The Brand Manager’s marketing dashboard

As a seasoned brand leader, I have always believed that brand management means business management. With everything that we do, whether it is brand positioning, strategy, or marketing execution, you should see a number. That starts with the right marketing analytics. In brand management, getting lost in a sea of data and misinterpreting marketing signals is […]
< 1 min read
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  1. Trends & External Forces

Nominations open for Self-Care Marketing Awards

WASHINGTON – The Health In Hand Foundation is now accepting nominations for its 2024 U.S. Self-Care Marketing Awards. Winners will be announced at the ninth annual Health In Hand Foundation Gala on Nov. 13 at The Bellevue Hotel in Philadelphia. At this year’s Gala, the Health In Hand Foundation will present the 2024 U.S. Self-Care […]
2 min read
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  1. Trends & External Forces

Peloton Eliminates Unlimited Free Membership Tier on Fitness App

Multiple news sources report that Peloton, the fitness giant known for luxury in-home stationary bikes and related exercise classes, has quietly removed its unlimited free membership option on its app that was originally intended to capture new customers who may have been intrigued by the brand but weren’t willing to spend thousands on its equipment. […]
2 min read
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  1. Retailer Media

The Remarkable Rise of Retail Media with Melanie Brown, VP of Home Depot’s Orange Apron Media + Monetization

Joining us for the second of three episodes recorded in the Bambuser remote podcast studio/beach cabana at Mandalay Bay during Shoptalk is Melanie Brown Vice President of Orange Apron Media and Monetization for The Home Depot. In a special two segment interview Melanie unpacks The Home Depot’s retail media journey, highlighting the company’s unique approach, which […]
2 min read
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  1. Media & Marketing

How Free People Crafts Compelling Influencer Marketing Campaigns

In episode 448 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Libby Strachan, director of brand marketing at Free People, an Urban Outfitters, Inc. global lifestyle brand with offerings in unique apparel, intimate wear, shoes and accessories; and Kristen Dolan, senior vice president of growth at Influential, an AI social data and conversion technology. Strachan […]
2 min read
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  1. Channel: Restaurants

KFC an Example of Brand Protectionism Stifling Growth

  Losing customer relevance is a branding disaster.  When a legacy restaurant brand is forced to chase after customer with price it is a sure sign that the brand messaging has been adrift for quite some time according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Once considered a leader within the grocerant niche KFC and […]
4 min read
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  1. Trends & External Forces

Emotion-Informed GenAI: Making Your Marketing Content More Human

Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers reported that receiving personalized communications was a top factor in […]
3 min read
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  1. Department: Consumer Durables

Coach Sues Gap for Selling T-Shirts With the Word ‘COACH’

Luxury retailer Coach and its parent company are suing Gap Inc., alleging its Old Navy brand sold T-shirts with the word “COACH” printed on them in capital letters. In a lawsuit filed April 3 in the United States District Court for the Central District of California, lawyers for Tapestry, Inc., which includes brands Coach, Kate […]
< 1 min read
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  1. Channel: Marketplace

Shopify Helps Hawaiian Brands Say ‘Aloha’ to NYC

Shopify is partnering with Mana Up, an accelerator and venture fund for Hawaii-based products, on an immersive market concept designed to spotlight emerging brands from “the Aloha state.”   Aloha Market will run April 26 to 28, 2024, at Shopify’s NYC activation space in SoHo, and will feature unique products from more than 40 Hawaii creators […]
2 min read
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  1. Merchandising

When it comes to Drive Thru Food Packaging, less packaging is “better for you”.

  While brand marketers love placing brand logos on buckets, boxes, cups and wraps.  Consumers have grown tired of the excessive packaging on Take Away food and view it as non-environmentally friendly according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®.  Consider Papa Murphy’s Take-N-Bake pizza consumers rave on the simplicity of […]
3 min read
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  1. Data & Insights

Marketing Spending and Hiring Growth Slows Amidst Economic Uncertainty

Results from the 30th edition of The CMO Survey indicate that inflation and economic uncertainty are harming marketing spending as the C-suite retrenches and cuts costs. While more than half of marketers reported a 10.4 percent increase over the previous year in the September 2022 survey, this group is reporting just 2.9 percent growth over […]
4 min read
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  1. Data & Insights

Why Highlighting the Artistic Side of Luxury Fashion is the Key to Better Shopping Experiences

In November and December, U.S. retail industry sales rose 3.8 percent compared to the year before. Economists seemed surprised by retail results defying expectations throughout much of 2023. Unfortunately, 2024 didn’t start quite as well. Since then, retail sales have shrunk by 0.8 percent (worse than market forecasts of a 0.1 percent decline). U.S. retail […]
3 min read
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  1. Partnerships & Alt Profit

Beyond Partners with X to Build Up its Growing Slate of Brands

Beyond, Inc. — parent company of the newly relaunched Overstock.com as well as Bed Bath & Beyond and Zulily — has entered a long-term strategic partnership with X even as other advertisers flee the scandal-plagued social media platform. Beyond was formed following Overstock’s June 2023 acquisition of Bed Bath & Beyond, followed by its March […]
< 1 min read
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  1. Media & Marketing

Peperami launches new Tapas range

Peperami launches new premium range for adult snacking at home. Peperami is launching a range called Peperami Tapas that features premium chorizo and salami. Emily Prince, head of Peperami brand marketing, said: “Peperami’s new Tapas range brings the essence of Spanish charcuterie into the comfort… This story continues at Peperami launches new Tapas range Or […]
< 1 min read
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  1. Channel: Mass
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Nonfood
  5. Media & Marketing
  6. Data & Insights
  7. Shopper & Customer
  8. Trends & External Forces
  9. Merchandising
  10. Operations & Supply Chain

Target’s April 2024 Circle Sale was its largest by sales lift

Track General Merchandise spending free Access chart in Dash. Target’s April Circle Sale generated 7% more sales than the weekly average in the previous 4 weeks according to Earnest credit card data. This represents a 2 point acceleration in the Circle Sale’s contribution to Target’s topline compared to Target’s October sale. Target Circle is a […]
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  1. Department: Consumer Durables
  2. Media & Marketing
  3. Data & Insights
  4. Shopper & Customer
  5. Trends & External Forces
  6. Stores & Formats

TikTok Shop customers spend more at lower ticket apparel retailers

Download full TikTok Shop report Access TikTok and Panel data in Dash. TikTok Shop customers spent 26% of their apparel wallet on Off-Price Department Stores and 11% on Fast Fashion in the 12-months ended February 2024, compared to 24% and 7% for the average shopper. Conversely, TikTok Shop users spent less than their peers at […]
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  1. Trends & External Forces
  2. Corporate Finance
  3. Corporate Purpose
  4. ESG
  5. Media & Marketing
  6. Data & Insights
  7. Technology & Innovation
  8. Trends & External Forces
  9. Associates & Employees

Where Does One U.S. Tax Dollar Go?

See this visualization first on the Voronoi app. Where Does One U.S. Tax Dollar Go? This was originally posted on our Voronoi app. Download the app for free on Apple or Android and discover incredible data-driven charts from a variety of trusted sources. Come tax season, a common refrain is: “what do my taxes even […]
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