Marketing: Brand

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  1. Media & Marketing

Dixons Carphone green lights hybrid working at North Acton HQ

Dixons Carphone is introducing hybrid working at its North Acton, London HQ as it makes plans for a post-Covid world. “We’ve listened to our colleagues and made a decision: hybrid working will be the future at our North Acton site,” the retailer said in a LinkedIn post. “Although traditional office working is now possible, we’re […]
3 min read
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  1. International

Your Views: Cookie Dough, Foxtrots, and Booze-To-Go

Regarding out story about how liquor-to-go remains a good business for restaurants, many of which hope it will remain legal in post-pandemic days, one MNB reader wrote: Liquor regulation is a patchwork of insanity left over from the Prohibition era now a full century past. In a moment when understanding history and the context of […]
2 min read
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  1. Channel: Ecommerce & Digital

After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M

Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commerce, its first big move since going public in June by way of a SPAC: it is paying $800 million in a combination of cash and stock to buy […]
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  1. Shopper & Customer

Amplify Your Online Presence in Three Steps

Last year, multiple lockdowns and store closures forced fashion retailers to go online. This digital transformation is the key to navigating today’s rocky runway. We have seen new shops, small shops and global fashion brands create or add a stronger online presence to adapt to the changes the pandemic created.   Another residual challenge that […]
4 min read
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  1. Channel: Grocery

Uber Expands Same-Day Grocery Service to 400 Cities with Plans to Go National

On-demand and scheduled grocery delivery services from Uber Technology have now expanded to 400 towns and cities in the U.S., more than doubling the availability of the offering.   Both Uber and Uber Eats are making deliveries in markets including San Francisco, New York City and Washington D.C., and the company plans to have nationwide coverage […]
2 min read
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  1. Channel: Grocery

Hy-Vee to host third “Best of Local Brands” event

WEST DES MOINES, Iowa — Hy-Vee Inc. will host its third quarterly “Best of Local Brands” summit in September, the retailer said on Monday. The virtual event is intended to allow the regional grocery chain to discover new local brands that can expand and enhance the product offerings at its more than 280 retail stores […]
2 min read
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  1. Corporate Purpose

MPB Careers: Amazon – Sr. Product Manager – Consumables Private Brands Sustainability

MPB Careers: Amazon – Sr. Product Manager – Consumables Private Brands Sustainability Job ID: 1632594 | Amazon.com Services LLC Apply now DESCRIPTION Do you have a passion for products and environmental sustainability? Do you possess proven analytical capabilities, communication skills, and product development experience? Do you thrive in a fast-paced environment and enjoy multi-tasking? If […]
2 min read
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  1. Channel: Mass

Walmart Courts Tweens with Exclusive Justice Line

Walmart has been hard at work expanding its fashion assortment to offer customers quality, on-trend and accessible style at an incredible value. The retailer has launched and grown private brands, like Time and True, Terra & Sky, Wonder Nation and George. They have developed and launched exclusive partnerships and collaborations like ELOQUII Elements, Free Assembly, Scoop and Sofia Jeans by Sofia Vergara. Just […]
2 min read
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  1. Department & Category

Lakeside Foods Updates Branding

Private brand frozen and canned food manufacturer Lakeside Foods is updating its branding focusing on a new modern logo designed to reflect its recent growth and innovation while celebrating its rich heritage as a 134-year-old company. The new logo, dubbed the Lakeside Foods family seal, includes an image evoking the sun, lake and fields; a […]
2 min read
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  1. Corporate Strategy

3 Requirements For Resilient Business Strategy

On the high seas, 64% of ship sinkings are due to a single phenomenon. They’re not caused by mechanical defects, nor crew error, but by “rogue waves.” These monsters, which can tower over 100 feet tall, form under certain nautical conditions and when large waves combine to magnify their strength. They can swamp even large […]
3 min read
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  1. Shopper & Customer

Why Images Are Now Worth More Than a Thousand Words in Ecommerce | DSI

“In this new digital, visually centered environment, the rules have changed, and what I mean by that is [an] image has now become both the gateway to consideration, as well as the most powerful virtual sales force at driving conversion.” — Jehan Hamedi, Founder and CEO, Vizit Consumers often make their purchasing decisions based on […]
5 min read
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  1. Owned Brands (Private Label)

MPB Careers: Chewy – Head of Brand Management – Private Label

MPB Careers: Chewy – Head of Brand Management – Private Label Dania Beach, FL About Chewy Chewy is revolutionizing the pet industry as one of the fastest-growing e-commerce retailers of all time. We offer a convenient way to shop for pet supplies within a highly personalized experience that’s fueled by superior customer care. Headquartered in […]
3 min read
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  1. Fun & Humor

marketing myopia and brand choice

Faris Yakob wrote an interesting piece last year on what motivates consumers to buy, particularly in the few seconds a consumer spends at shelf.  He wrote: “In 2005 P&G coined the term “first moment of truth” to describe the importance of packaging in their marketing model. The first point of contact is encountering an advertisement, […]
3 min read
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  1. Corporate Finance

Authentic Brands, Owner of Forever 21 and JCPenney, Files for IPO

Authentic Brands Group (ABG) — which has made a name for itself by scooping up bankrupt retail brands such as Forever 21, JCPenney, Aéropostale and Brooks Brothers and bringing them back to life through licensing — is planning to go public. The company said in a prospectus filed July 6, 2021, that it plans to […]
2 min read
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  1. Channel: Grocery

Save A Lot unveils modernization plan

ST. LOUIS – Discount grocery chain Save A Lot today unveiled plans to update and rebrand one-third of its stores this year as it continues its transition to a wholesale model. The new store design will be introduced to all 1,000 of its stores in 32 states by 2024, the company said in announcing the […]
2 min read
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  1. International

MPB Careers: Waitrose & Partners – Manager, Own Brand Strategy

Manager, Own Brand Strategy Job Type: Customer Proposition Location: Bracknell Campus Partnership Level: 5 Closing Date: 18/07/2021 Vacancy Type: Permanent Salary: £64,100.00 – £98,000.00 Salary Frequency: Annual Hours of Work: 35 hours per week, Mon-Fri 08:30-17:00 APPLY NOW    Description What’s the role about? We are recruiting for the very exciting position of Manager, Own […]
3 min read
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  1. Channel: Mass

Retailers Join Forces to Tackle Climate Change in the Race to Zero

Geneva, Switzerland, July 7, 2021 — Leading retailers H&M Group, Ingka Group (IKEA), Kingfisher plc and Walmart today launched a new climate change initiative – the Race to Zero Breakthroughs: Retail Campaign – in partnership with the COP26 High Level Climate Action Champions and supported by the World Business Council for Sustainable Development (WBCSD). Retailers […]
4 min read
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  1. International

Versace: Tresor de la Mer

Luxury Italian brand, Versace, on Bond Street in Mayfair, London presents the new Spring/Summer 2021 collection ‘Tresor de la Mer’, translating to ‘sea treasure’. The colourful starfish and shell prints feature alongside an accessories range La Medusa, showcasing the iconic plaque logo of the mythical figure representing beauty, confidence and strength. From bright blue, to […]
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  1. Media & Marketing

Practical ways to take your business to the next level

To take your business to the next level requires significant effort and sacrifice. This isn’t something you can achieve within a day or two. Instead, it may take months, if not years, to see your business improve and maintain a new level of success. As a business owner, you probably have questioned yourself multiple times […]
3 min read
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  1. Channel: Drug

MPB Careers: CVS Health – Brand Manager, Store Brands

MPB Careers: CVS Health – Brand Manager, Store Brands Job ID: 1660545BRCategory: Marketing Job Description CVS Health continues our path of innovation! We are looking for a creative Brand Manager, Store Brands. You will develop/enhance and own the brand equity of one or more brands within the CVS Health Store Brand portfolio. You will partner with others […]
3 min read
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  1. International

New study reveals 50% of UK shoppers have abandoned baskets due to poor digital experience

New research from creative brand strategy agency Curious and YouGov shows a staggering one third of the UK public have not completed an online purchase in the past year due to a bad experience with a website or app. That figure jumps to 50% when looking at transactions made across a lifetime, proving functionality should […]
< 1 min read
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  1. Data & Insights

Post-purchase Interactions: The Key To Customer Delight

Post-purchase Interactions and Customer Delight Learning about post-purchase interactions is not rocket science. Just how you manage to interact across all touchpoints in your marketing channels, website, etc in the pre-purchase phase, you need to interact with the customers about everything regarding their orders in order to get their delivery experience right and improve customer […]
6 min read
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  1. Channel: Marketplace

The Most Flexible, Scalable, and High-Performing Shopify Ever: Major Platform Investments Unveiled at Unite 2021 Give Entrepreneurs Limitless Creative Power

Developers and merchants will now have even more potential to create unique experiences that will define the future of commerce on the internet Internet, Everywhere–(Newsfile Corp. – June 29, 2021) – Shopify (NYSE: SHOP) (TSX: SHOP) already powers commerce on the internet; in 2020, more than 450 million people checked out on Shopify, and we […]
9 min read
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  1. RetailWIt QuickWit

Daily QuickWit (7/22) – Top Retail News of the Day

Here’s what was interesting in Retail today: Coca-Cola spurs 42% revenue growth (now $10.1B) after returning to pre-pandemic marketing spend (which doubled YOY). They invested in innovation, quality, and targeted allocation with their increased spend and beat earnings and revenue expectations in Q2. Target, Bed Bath and Beyond Open Doors To Third-Party Boutiques. The Store-within-a-store […]
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  1. RetailWIt QuickWit

Daily QuickWit (7/20) – Top Retail News of the Day

Here’s what the RetailWit crew is reading today: Salesforce projects retailers will pay extra for goods in the second half—to the tune of $223B (+62%) YOY. It’s expected to come from a staggering increase in logistics (+$163B), suppliers (+$12B), and wage expenses (+$48B). Uber partners with Albertsons to expand grocery delivery. It is their biggest […]
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