Media & Marketing Eddie Bauer pins growth on global expansion, wholesale [[“value”:”The century-old outdoor apparel retailer is also getting a brand refresh, including a new logo.”]] RetailDive September 24, 2023September 24, 2023 < 1 min read Marketing: BrandDept. Apparel 0 Saving Bookmark this article Bookmarked
Trends & External Forces Safeguarding Brand Integrity and Trust Amid Counterfeit Concerns Counterfeiting is a pressing concern for businesses globally, transcending all sectors and demographics. It affects the brick-and-mortar, catalog, and e-commerce sectors and undermines customer retention, service, management, merchandising, mobile, and omnichannel integration. It encompasses everything from fake consumer goods to fraudulent copies of digital products. This rising tide of counterfeiting is fueled by an intricate […] Scott Scully September 21, 2023September 21, 2023 3 min read Legal & CriminalConsumersShoppersInternationalOperations & Supply ChainOmnichannelAIPredictions and ForecastsPartnershipsMarketing: BrandMerchandisingTechnology & InnovationMarketing: PrintMarketing: Loyalty & SubscriptionData & InsightsGovernmentExecutivesDeliveryblockchainPackaging 0 Saving Bookmark this article Bookmarked
Media & Marketing Why Fear Based Advertising Wins Brands and businesses are talking more than ever about the environment. The percentage of ads tested by Kantar LINK with some sort of social or environmental message (SEM) held steady at 2 percent or less from 2010 to 2019. From 2020 to 2022, it tripled to 6 percent, and is at 5 percent year-to-date. That […] Branding Strategy September 20, 2023September 20, 2023 3 min read Marketing: BrandSustainabilityStrategyTechnology & InnovationInsight ProvidersESG and CSRUnileverHealth & WellnessInclusivityMeta (Facebook)Predictions and ForecastsTargetMarketing: In Store 0 Saving Bookmark this article Bookmarked
Data & Insights Why One DTC Brand Bucked the SoHo Trend and Opened its First Store in Charleston Retail TouchPoints September 20, 2023September 20, 2023 7 min read Data & InsightsFlagship StoresDept. ApparelStore LocationShoppersDept. FreshCOVID19Marketing: Social MediaHoliday & EventsDeliveryDept. Natural / OrganicBrick and MortarExecutivesMarketing: BrandPricing & PromotionsAcquisition 0 Saving Bookmark this article Bookmarked
Department & Category How Occasion Segmentation Powers Growth Market segmentation is fundamental to marketing. Segmentation is evergreen when it comes to building and managing brands. J.M. Smucker, purveyor of jams, jellies, Jif peanut butter, Folgers coffee, Uncrustables, Carnation evaporated milk and pet food items including Milk Bone dog biscuits and Meow Mix, has just purchase Hostess brand snack foods. Hostess makes Twinkies, Ding […] Branding Strategy September 20, 2023September 20, 2023 5 min read Dept. GroceryMarketing: BrandStrategyDept. BeverageShoppersEconomyConsumersDept. ApparelInstacartHealth & WellnessDeliveryTechnology & InnovationPredictions and ForecastsDept. Adult BevData & InsightsAssociatesMarketing: In StoreRestaurantsResults & InvestmentSustainabilityDept. PetDept. DairyExecutivesStart UpsTrends: Food and BeverageBrick and MortarInternational - North AmericaHoliday & EventsNestle 0 Saving Bookmark this article Bookmarked
Shopper & Customer Prepping Your Retail Location for Peak Season Success As we transition from Back to School to Black Friday and full-scale holiday shopping, foot traffic in stores continues to rise. Shopping-related destinations started the year off with a 20 percent increase in foot traffic compared to the year before and the lift is expected to be seen into the holiday season ahead. On the other hand, […] Beth Krantz September 19, 2023September 19, 2023 3 min read ShoppersHoliday & EventsStore LocationConsumersData & InsightsOperations & Supply ChainStrategyDeliveryDept. OTCMarketing: BrandMarketing: In StoreBrick and MortarAssociates 0 Saving Bookmark this article Bookmarked
Corporate Strategy Managing And Growing Product Portfolios Most firms, and the managers who operate them, seek to grow. Indeed, a review of most CEO letters associated with annual reports, finds growth to be one of the two most frequently identified objectives (the other is cash flow). Growth, or at least well-managed, profitable growth, is important for many reasons. It makes the firm […] Branding Strategy September 19, 2023September 19, 2023 4 min read StrategyMarketing: BrandShoppersDept. PerimeterDept. FreshOperations & Supply ChainSustainabilityProcter & GambleEconomyPredictions and ForecastsTechnology & InnovationDept. LaundryESG and CSRExecutivesPartnershipsResults & InvestmentAssociates 0 Saving Bookmark this article Bookmarked
Retail Operations How RGM Teams Drive Omnichannel Growth DSI “RGM [revenue growth management] teams have become really essential drivers [of profitability] … they started off as analytic and consultative support, and I think we’re seeing now leaders really moving them forward into a real seat at the table.” — Peter Leech, Managing Director of Retail and Omnichannel Commerce, The Partnering Group (TPG) Brands are […] Digital Shelf Institute September 18, 2023September 18, 2023 10 min read OmnichannelMerchandisingData & InsightsShoppersPartnershipsPodcastsMarketing: TradeStrategyOperations & Supply ChainTechnology & InnovationCompetitionMarketing: Retail MediaMarketing: Social MediaMarketing: In StoreDept. Natural / OrganicConsumersEconomyMarketing: BrandAmazonPredictions and ForecastsPricing & PromotionsSustainabilityMarketing: ShopperAI 0 Saving Bookmark this article Bookmarked
Media & Marketing Ikea streamlines global brand marketing under IPG’s McCann The Swedish retailer wants to develop a more consistent voice, with new creative expected in spring 2024. MarketingDive September 18, 2023September 18, 2023 < 1 min read Marketing: BrandPredictions and Forecasts 0 Saving Bookmark this article Bookmarked
Media & Marketing How advanced consumer analytics can steer your brand strategy In today’s highly competitive marketplace, brands need to use consumer analytics to uncover the unique situation and circumstances that will help uncover their brand strategy. The one-size-fits-all approach no longer suffices. Instead, at the heart of your deep-dive business are the consumer analytics that include consumer tracking data and the marketing funnel analysis help tell […] Beloved Brands September 15, 2023September 15, 2023 < 1 min read ConsumersData & InsightsStrategyMarketing: Brand 0 Saving Bookmark this article Bookmarked
Channel: Delivery Kroger’s case ‘not strong enough’ to stop Grubhub from logo use [[“value”:” Grubhub has managed to fend off a bid from Kroger to stop the use of a fork-and-knife logo, reports Reuters. Kroger’s meal-kit service Home Chef was not able to convince a U.S. appeals court to block Grubhub’s use of the logo, which it says is too similar to its own branding. The […] Supermarket News September 15, 2023September 15, 2023 < 1 min read Food DeliveryGrubhubMarketing: BrandKrogerHomeChefConsumersLegal & CriminalOwned Brands (Private Label)Dept. GroceryDelivery 0 Saving Bookmark this article Bookmarked
Data & Insights Video Game Engagement, by Generation By 2025, the number of gamers is estimated to reach 3.6 billion and generate a whopping $211 billion in revenue. Visual Capitalist September 14, 2023September 18, 2023 4 min read Data & InsightsMarketing: Social MediaDept. PetConsumersDept. Toys & GamesDept. NonfoodStore LocationTwitterMeta (Facebook)Technology & InnovationThick DataPredictions and ForecastsData VisualizationMarketing: BrandESG and CSRWeather 0 Saving Bookmark this article Bookmarked
Shopper & Customer Selling Meals is not What it Used to Be The retail foodservice customers are not fickle, they are evolving, dynamic, and moving forward searching for ways to make dinner complexity free according to Foodservice Solutions® Grocerant Guru®, Steven Johnson. I hope you are not the Neanderthal brand marketer waiting for yesterday and the status quo to return to the way things in the restaurant, grocery, and convenience store sectors […] Grocerant Guru September 14, 2023September 14, 2023 3 min read ConsumersDept. GroceryShoppersData & InsightsMarketing: Social MediaWaWaDept. ApparelDept. PerimeterHealth & WellnessInclusivityDept. FreshMarketing: MobileMeta (Facebook)Operations & Supply ChainOwned Brands (Private Label)RestaurantsStart UpsStore LocationMarketing: Brand 0 Saving Bookmark this article Bookmarked
Retailer Media As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […] Retail TouchPoints September 14, 2023September 14, 2023 3 min read Marketing: Retail MediaData & InsightsStrategyTechnology & InnovationAgenciesStreamingCompetitionMarketing: BroadcastResults & InvestmentMarketing: Social MediaKrogerPartnershipsUnileverTargetShoppersRegional GroceryMarketing: OOHExecutivesMarketing: ShopperWalmartGoogleESG and CSRAlbertsons / SafewayBest BuyMarketing: BrandBrick and Mortar84.51 0 Saving Bookmark this article Bookmarked
Retailer Media As Advertisers Shift Budgets into Retail Media, IAB Releases Measurement Standards The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. The framework was developed in collaboration with the Media Rating Council (MRC) as well as 55 companies with a stake in the performance of retail media, including The Mars Agency, Albertsons Media Collective, Google, Unilever U.S., Criteo, Best Buy Ads, […] Retail TouchPoints September 13, 2023September 14, 2023 3 min read Marketing: Retail MediaData & InsightsStrategyTechnology & InnovationAgenciesStreamingCompetitionMarketing: BroadcastResults & InvestmentMarketing: Social MediaKrogerPartnershipsUnileverTargetShoppersRegional GroceryMarketing: OOHExecutivesMarketing: ShopperWalmartGoogleESG and CSRAlbertsons / SafewayBest BuyMarketing: BrandBrick and Mortar84.51 0 Saving Bookmark this article Bookmarked
Channel: Grocery Your Views: Multiplier Effects On the subject of treating employees in a way that keeps them engaged, one MNB reader wrote: I have a nephew with limited cognitive skills but is a loyal bagger at a Michigan Kroger. On his fifth year of service he received a package containing Thank You cards from store management and fellow workers as […] MorningNewsBeat September 13, 2023September 13, 2023 9 min read Regional GroceryAldiKrogerAssociatesAcquisitionShoppersDept. Fresh PreparedDept. DeliConsumersWalmartBrick and MortarDept. GroceryDeliveryDept. NonfoodCOVID19PublixHEBMarketing: In StoreDollar GeneralGovernmentExecutivesKellogg'sLidlPackagingWegmansHealth & WellnessDept. Adult BevOwned Brands (Private Label)Dept. BeveragePiggly WigglyMeijerLegal & CriminalMarketing: BrandMarketing: PrintMerchandisingOperations & Supply ChainPepsiCoAlbertsons / SafewaySoutheastern GrocersSustainabilityTechnology & InnovationData & InsightsDept. FreshInclusivityDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Media & Marketing Building Brands For Now From Then In 1994, when Jim Collins and Jerry I. Porras wrote Built to Last, they were referring to Visionary Habits of Successful Companies. Their highly influential book focused on the results of a six-year research project into what makes enduringly great companies. Their stated goals were: “to identify underlying characteristics that are common to highly visionary companies” and […] Branding Strategy September 13, 2023September 13, 2023 4 min read Marketing: BrandStrategyPredictions and ForecastsTechnology & InnovationDept. ApparelDept. NonfoodStreamingRestaurantsDept. AppliancesWeatherSustainabilityEconomyMarketing: Digital MediaConsumersMarketing: BroadcastDept. Adult BevBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Building A Successful Event Brand Do people line up for LEGO events for blocks? Would a ‘World Origami Championship’ be aired on Paperview? I’ll speak to that below, and as a spectator and ‘puntestant’ (my stage name is Kenny Dewitt – ‘Can-He-Do-It’) I can tell you Punderdome is amazing and a shining example of a successful event brand. Since 2011 […] Branding Strategy September 11, 2023September 11, 2023 6 min read Marketing: BrandTechnology & InnovationAIStrategyCompetitionMarketing: In StorePredictions and ForecastsUnileverShoppersDept. Toys & GamesAmazonDeliveryDept. GroceryMarketing: Social MediaMeta (Facebook)Marketing: VoiceMarketing: UGCConsultingMarketing: BroadcastEconomyChatGPTCOVID19Dept. Nonfood 0 Saving Bookmark this article Bookmarked
Media & Marketing How to Get Product Placement in Movies and TV Securing product placement in movies and TV shows is a complex endeavor that involves close collaboration with many different people, such as producers, directors, prop masters, set directors, stylists, make-up artists, and marketing teams. The process can be quite challenging due to the highly competitive nature of Hollywood productions. Numerous factors come into play when […] RangeMe September 11, 2023September 11, 2023 5 min read Marketing: BroadcastDept. Natural / OrganicHealth & WellnessPricing & PromotionsMars Inc.VendorsTargetAssociatesDept. BeverageExecutivesResults & InvestmentMarketing: TradeMarketing: BrandLegal & CriminalDept. ApparelDept. NonfoodPredictions and ForecastsTechnology & InnovationDept. Adult BevData & InsightsConsumersAgencies 0 Saving Bookmark this article Bookmarked
Data & Insights Digital Influence in the Omnichannel World with Coca-Cola’s Walid Benchama The CPG Guys are joined in this episode by Walid Benchama, Global Director of Shopper & Channel Insights at the Coca-Cola Company, Follow Walid Benchama on LinkedIn at: https://www.linkedin.com/in/oualidbenchamaFollow Coca-Cola on LinkedIn at: https://www.linkedin.com/company/the-coca-cola-company/ Follow Coca-Cola online at: https://www.coca-colacompany.com/ Walid answers these questions:1) Walid, your career journeys crosses countries and has both brand management and […] The CPG Guys September 9, 2023September 9, 2023 2 min read Coca ColaTechnology & InnovationMarketing: Social MediaOmnichannelAIData & InsightsPodcastsConsumersShoppersMarketing: ShopperMarketing: BrandAssociatesIndustry Conferences and Events 0 Saving Bookmark this article Bookmarked
Trends & External Forces Forever 21 data breach impacts over half a million people [[“value”:” An unauthorized third party accessed some of the retailer’s systems between January and March. The company is offering identity theft services to those impacted. Published Sept. 7, 2023 A Forever 21 store in New York City. The retailer experienced a data security incident impacting a total of 539,207 people. Drew Angerer via Getty Images […] RetailDive September 8, 2023September 8, 2023 < 1 min read Legal & CriminalData & InsightsMarketing: Social MediaTargetMarketing: Brand 0 Saving Bookmark this article Bookmarked
Media & Marketing Build Brand Loyalty Not Deal Loyalty This is a brand-business truth. To be considered fair value and not be perceived as cheap, brands must avoid excessive marketing communications that emphasize price as the reason to buy. Excessive emphasis on price builds deal loyalty. Building deal loyalty does not build brand loyalty. Deal loyalty is not real loyalty. True brand loyalty cannot […] Branding Strategy September 7, 2023September 7, 2023 7 min read ShoppersRestaurantsMarketing: Loyalty & SubscriptionExecutivesMarketing: BrandStrategyResults & InvestmentDept. GroceryInsight ProvidersMarketing: TradeStore LocationPricing & PromotionsCOVID19SustainabilityConsumersDeliveryEconomyESG and CSRData & InsightsDept. ApparelOwned Brands (Private Label)Predictions and ForecastsTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Data & Insights 4 Ways AI Can Support Business Growth Retailers are tackling pressing issues, from wavering customer loyalty to finding the next channel or platform they need to sell on. But leadership teams still need to keep an eye on strategies for long-term, profitable growth. To juggle long- and short-term priorities, executives must address key questions, including: How can we prepare for shifts […] Retail TouchPoints September 7, 2023September 7, 2023 2 min read Technology & InnovationAIStrategyShoppersOperations & Supply ChainMerchandisingData & InsightsExecutivesMarketing: Social MediaMarketing: Loyalty & SubscriptionCustomer ExperienceAssociatesDeliveryMarketing: In StoreMarketing: Brand 0 Saving Bookmark this article Bookmarked
Media & Marketing The Growing Power Of Small Brands Small brands are back in the hunt. Kantar Worldpanel’s tracking of brands around the world that are growing finds a big jump year-over-year in the percentage of growing brands accounted for by small brands. If big brands were growing in equivalent relative numbers, we wouldn’t see a shift in percentages, so this tells us that, […] Branding Strategy September 6, 2023September 6, 2023 3 min read Marketing: BrandStrategyTechnology & InnovationAIInsight ProvidersConsumersCOVID19ReturnsPredictions and ForecastsMarketing: Social MediaMarketing: In StoreDept. Natural / OrganicSustainabilityMarketing: Direct & Personalization 0 Saving Bookmark this article Bookmarked
Media & Marketing The Winning Strategy Of Unbounded Brands Understanding the difference between “bounded” brands and “unbounded” brands is how toddler companies become unicorns. Most companies provide their Users with solutions to their problems and slog away at becoming better, faster, cheaper, stronger, more powerful, more engaging, easier to use, better fitting, frictionless. These companies compete with other enterprises within their vertical: whether it’s […] Branding Strategy September 6, 2023September 6, 2023 6 min read Marketing: BrandDept. ApparelStrategyDept. BeverageDept. HBCDept. NonfoodMarketing: In StoreDept. Toys & GamesMarketing: Social MediaData VisualizationPredictions and ForecastsPartnershipsDept. DairyTechnology & InnovationESG and CSRExecutivesHealth & WellnessMarketing: OOHShoppersSustainabilityDept. GroceryCoca Cola 0 Saving Bookmark this article Bookmarked
Retail Operations Marketers Guide to OmniChannel Media: Paid, earned, shared, and owned media In today’s fragmented digital landscape, a robust brand strategy is not just about being visible, it’s about being omnipresent. For brand leaders and top-tier marketing professionals, the strategy has shifted from a Multi-Channel media approach to an OmniChannel Media strategy. This intricate ballet of Paid, Earned, Shared, and Owned (PESO) media is where brand success […] Beloved Brands September 5, 2023September 5, 2023 < 1 min read OmnichannelMarketing: Retail MediaStrategyPredictions and ForecastsMarketing: Brand 0 Saving Bookmark this article Bookmarked
Media & Marketing Branding that Breaks Through the Clutter and Tells Your Unique Story We’re back! In our previous RangeMe column on consumer packaged goods (CPG) Marketing, we gave a top-level view of understanding your audience, holistic branding, and the types of advertising strategies you need to consider in order to influence merchandise buyers in your niche (click here to read the column). In this column, we’re going to […] RangeMe September 5, 2023September 5, 2023 9 min read ConsumersMarketing: BrandESG and CSRMarketing: Social MediaVendorsDept. BeverageTargetShoppersDept. NonfoodPredictions and ForecastsData & InsightsDept. GroceryStrategyStore LocationTechnology & InnovationPackagingPartnershipsData VisualizationMarketing: Loyalty & SubscriptionBrick and MortarMarketing: UGCPricing & PromotionsAgencies 0 Saving Bookmark this article Bookmarked
Department: Consumer Durables Macy’s, Gap release joint collection of sleepwear and intimates [[“value”:” Dive Brief In a first for the retailers, Gap will sell a line including loungewear, pajama sets and intimate basics exclusively through the department store. Published Aug. 30, 2023 A Macy’s store in Los Angeles, California. Gap and Macy’s are partnering on sleepwear and intimates collections available exclusively at the department store. Mario Tama […] RetailDive August 30, 2023August 30, 2023 < 1 min read PartnershipsMarketing: BrandDept. Apparel 0 Saving Bookmark this article Bookmarked
Data & Insights How Informed Creativity Propels Brand Leaders Brands face the challenges of optimizing contradictory customer needs. This is because customers do not want to compromise one benefit for another. Leaders face the same challenges. Leaders must figure out ways to maximize seemingly uncompromising views, such as focusing on profitability and sustainability. Or focusing on core customers’ views while satisfying other customers’ views. […] Branding Strategy August 29, 2023August 29, 2023 5 min read Data & InsightsMarketing: BrandStrategyExecutivesConsumersDept. ApparelShoppersEconomyTechnology & InnovationPredictions and ForecastsSustainabilityBrick and MortarResults & InvestmentTargetAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer Reiser’s Pieces: Demystifying Design Thinking: Setting the Stage for Successful Innovation “Innovate by starting with the customer and working backward.” That’s what Jeff Bezos says. Who wouldn’t agree? From new products to packaging to consumer experiences, you’ve got to walk in your customer’s shoes. Dig deep to understand what they really want and need. How they think. Why they act. Essentially, design thinking. Given today’s super-charged, […] Market Performance Group August 29, 2023September 5, 2023 3 min read Technology & InnovationConsumersSustainabilityShoppersData & InsightsCompetitionPackagingBig DataMarketing: BrandTargetStrategyPricing & PromotionsLegal & CriminalOmnichannelMerchandisingDept. NonfoodDept. ApparelAmazon 0 Saving Bookmark this article Bookmarked
Channel: Grocery Channel: Mass Department: Adult Beverage Department: Beverage Department: HBC ESG Partnerships & Alt Profit Media & Marketing Retailer Media Agencies & Vendors Retail Ecosystem Data & Insights Shopper & Customer Trends & External Forces Retail Operations Operations & Supply Chain Stores & Formats Hy-Vee launches RedMedia omnichannel retail media network Hy-Vee launched the full-scale version of its retail media network, called Hy-Vee RedMedia, at the Groceryshop 2023 conference this week in Las Vegas. The West Des Moines, Iowa-based retailer described the platform as a disruptor in the retail media landscape that will connect brands directly with Hy-Vee’s customer base across multiple platforms, including both online […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Channel: Delivery Channel: Ecommerce & Digital Channel: Grocery Channel: Grocery - Natural Department: Food Acquisitions, Divestitures & Mergers Corporate Finance Partnerships & Alt Profit Shopper & Customer Start Ups Technology & Innovation Trends & External Forces Associates & Employees Operations & Supply Chain Stores & Formats Instacart stock languishes after IPO Instacart saw its share price erode in the two days following its initial public offering, after it rose 12.7% in its first day of trading on the NASDAQ exchange. The stock settled down to just slightly over its IPO price of $30 per share on Wednesday, its first full day on the exchange, then ranged […] Written by Supermarket News September 22, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Retailer Media Retail Media Metrics #30DaysofRetailMedia | Day 21: Retail Media Metrics Metrics help brand advertisers measure retail media effectiveness. Key performance indicators (KPIs) span the full marketing funnel, as consumers can enter anywhere. Brand advertisers: 🎯 Choose KPIs according to their objectives📊 Measure baseline results for meaningful comparisons🌟 Review their metrics for data insights to optimize their processes and […] Written by Lisa Goller September 21, 2023September 25, 2023 Saving Bookmark this article Bookmarked
Shopper & Customer Shopper & Customer CPG companies aim to make recycling simpler for consumers Dispelling consumer confusion around plastics recycling, investing in local programs and embracing molecular technologies are some of the current steps the Consumer Brands Association and its members are taking to create a sustainably packaged future. Written by Supermarket Perimeter September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked
Holiday & Events Trends & External Forces Holiday & Events The big chill: Holiday retail sales 2023 expected to slow Experts predict slow growth in 2023 holiday sales as consumers tighten their belts in a tough economy, but e-commerce will remain a bright spot. Stores are filling with displays of holiday decorations and holiday-themed merchandise as retailers eagerly prepare for the annual shopping surge, but consumers may not be as excited. Forecasts for 2023 holiday […] Written by Future of Commerce September 21, 2023September 21, 2023 Saving Bookmark this article Bookmarked