Marketing: Brand

Articles on brand marketing.

  1. Data & Insights
Launching your food brand can feel like a dream come true. It took hard work to get to this point, and there’s more to do, but seeing your product on shelves and in customers’ hands makes it all worth it. But beneath this excitement lie hidden risks that threaten to turn this dream into a […]
  1. Corporate Strategy
​[[{“value”:” This audio is auto-generated. Please let us know if you have feedback. Dive Brief: Under Armour CEO Kevin Plank on Friday said the “most disruptive” phase of the brand’s turnaround is now behind it. The executive sees revenue volatility stabilizing, cleaner inventories and growing interest from wholesale partners. Importantly, Plank believes Under Armour’s declines […]
  1. Data & Insights
Toys ‘R’ Us Canada (TRU Canada) has sought protection from creditors under the Companies’ Creditors Arrangement Act (CCAA), the Canadian version of Chapter 11 bankruptcy, as it evaluates strategic alternatives and implements restructuring initiatives. TRU Canada is owned by Putman Investments; it was purchased in 2018 following a bankruptcy and reorganization of the U.S. based […]
  1. Channel: Ecommerce & Digital
Amazon will close all remaining Amazon Go and Amazon Fresh stores to focus on its growing online grocery offering and the Whole Foods Market banner. Some of the locations set to be closed will be converted to Whole Foods, and the company also said it plans to open more than 100 new Whole Foods stores over […]
  1. Data & Insights
Lands’ End will sell its intellectual property (IP) and a 50% stake in the company to WHP Global, the brand management firm with a portfolio that also includes Toys ‘R’ Us, Babies ‘R’ Us, Express and Bonobos. The deal, expected to close in the first half of 2026, will create a new joint venture (JV) […]
  1. Channel: Restaurants
  In foodservice, culture is not a soft concept—it is an operational lever according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Starbucks’ decision to institutionalize a new leadership layer across its U.S. estate is a clear signal that the brand understands this reality and is acting decisively. By rebranding assistant store […]
  1. Merchandising
Whether you are an emerging startup or an established player in the CPG retail space, you have likely felt the pressure of the “sea of sameness” on the retail shelf. With thousands of SKUs competing for a few seconds of a consumer’s attention, the difference between a product that sits on the shelf and one […]
  1. Shopper & Customer
Launching a product hardware startup is a major accomplishment. You’ve built the product, secured funding, and generated early momentum — now comes the most critical question: Where should you sell? Today’s brands face a complex commerce landscape that includes: Direct-to-consumer (DTC) websites Amazon marketplaces Brick-and-mortar retail stores Each channel offers powerful advantages on its own. […]
  1. Data & Insights
This episode is brought to you by Commerce. As we kick off 2026, Retail Remix is spotlighting some of the most illuminating moments from last season that bear repeating. In this special episode, host Nicole Silberstein revisits standout insights from 2025 that continue to resonate as the industry navigates AI, shifting consumer expectations and the […]
  1. Trends & External Forces
​[[{“value”:” Dive Brief Kara Trent will take on the position next month, as Chief Product Officer Yassine Saidi transitions to a senior adviser role. Published Jan. 16, 2026 A red Under Armour storefront sign. Sixteen-year company veteran Adam Peake will replace Trent as president of the Americas. Daphne Howland/Retail Dive “}]] 
  1. Shopper & Customer
  The grocerant niche—fresh, Ready-to-Eat (RTE) and Heat-N-Eat (HNE) food designed for flexible meal assembly—has moved from a retail undercurrent to a primary growth engine across grocery, convenience, and foodservice-adjacent channels. Foodservice Solutions® Grocerant Guru® Steven Johnson forecast this shift years ago, noting that time-starved yet flavor-charged consumers increasingly source meal components from non-traditional retail […]
  1. Shopper & Customer
  For more than two decades, food industry executives have debated “channel blurring.” The assumption is that grocery, convenience, and restaurant channels are collapsing into one another, eroding brand clarity and creating competitive risk. Yet after spending an entire career embedded in foodservice strategy, one conclusion remains clear: industry channel blurring is largely a myth—consumer […]
  1. Data & Insights
When the network goes down, so does your business. In today’s cashless, cloud-connected retail environment, a single network outage can halt store operations. Point-of-sale (POS) systems freeze, digital payments fail and customers abandon transactions. The financial impact is staggering: according to Gartner, IT downtime costs businesses an average of $5,600 per minute, while research from […]
  1. Agencies & Vendors
A Note From The Content Guy… I love it when companies believe in MNB’s value proposition – to provoke original thinking, innovation, and strategic investments in the future, and to do so while creating sustaining relationships with readers who make up our community.  It is even better when companies decide they want to sponsor MNB […]
  1. Operations & Supply Chain
​[[“value”:” This audio is auto-generated. Please let us know if you have feedback. UPS’ Happy Returns is using artificial intelligence to stymie a particular strain of returns fraud in the thick of the post-holiday sprint for reverse logistics providers. The company announced in November that it is piloting two new capabilities with select shippers, including […]
  1. Data & Insights
  Why Consumer Evolution Is Outpacing Restaurants, C-Stores, and Grocery Retailers When Time profiled Mark Zuckerberg in December 2010, Lev Grossman highlighted a deceptively simple but powerful leadership message. Zuckerberg left the old Sun Microsystems sign standing outside Facebook’s headquarters—turned around, but still visible—as a constant reminder of what happens when once-dominant companies lose relevance. […]
  1. Trends & External Forces
Walkers has unveiled the largest brand refresh in its nearly 80-year history, a bold new visual identity across its core range, signalling a new chapter for the brand. Inspired by Walkers’ farm-to-crisp story, the refreshed design features the new sun‑inspired logo, while championing the real ingredients… This story continues at New year, new look for Walkers […]
  1. Data & Insights
Marcus Lemonis — current Executive Chairman of Bed Bath and Beyond, Inc., which owns the Bed Bath & Beyond, Overstock, BuyBuy Baby and Kirkland’s Home brands — has been appointed CEO of the company, outlining a bold vision to turn BB&B Inc. into an essential operating system for homeowners. The CEO role of the growing […]
  1. Department: Food
A Note From The Content Guy… As 2026 kicks in, I want to welcome a new Charter Sponsor to the MNB community – Empire Marketing Strategies, which offers its clients in center store, produce, meat/seafood and deli/bakery a unique value proposition:  it is the only retail broker with an office inside Kroger headquarters, positioning itself […]
  1. Trends & External Forces
Around 58,000 counterfeit vapes and tobacco products were seized from stores in Hampshire throughout 2025. Richard Strawson’s Hampshire’s head of Trading Standards told Hellorayo they often find vape products to be disguised under fake branding. Strawson said: “We do a lot of work detecting counterfeit… This story continues at Around 58,000 illegal vapes and tobacco […]
  1. Channel: Delivery
Gopuff is teaming up with hip hop big hitters Rick Ross and Wiz Khalifa to ensure New Year’s Eve parties across the US are fully stocked. On December 31st, Ross becomes Gopuff’s “Chief Delivery Boss” and calls Khalifa for backup, bringing rapid delivery of Luc Belaire bubbly and McQueen and the Violet Fog Gin (for […]
  1. Channel: Drug
Winning shelf space at major drugstore retailers like Walgreens and CVS can transform your brand’s visibility, credibility, and revenue. These retail giants serve millions of consumers every week and offer unmatched exposure for beauty, wellness, personal care, OTC, and lifestyle products. But getting your product placed in Walgreens or CVS requires preparation, strategic positioning, and […]
  1. Channel: Dollar/Value
The CPG Guys are joined in this episode by Angela Martin, VP of Customer Insights & Branding at Dollar General. With approximately 20,000 stores, they serve communities across the country, from right around the corner. DG exists to provide convenience, quality, and value, so their customers can get back to what’s important.  This episode was […]
  1. Technology & Innovation
  For decades, Sheetz has understood something many brands still struggle to grasp: relevance is not declared — it is earned through participation. With its move into gaming-specific social channels and the launch of @SheetzGaming, the brand is not chasing a trend; it is reinforcing a playbook it has been refining for years — interactive, […]
  1. Shopper & Customer
Getting your product into Apple Stores is a major milestone for any consumer electronics brand. Apple’s retail presence is unmatched—combining global reach, premium brand perception, and a loyal customer base that actively seeks innovative products. But Apple’s standards are exceptionally high, and competition is fierce. So how do you actually get your product onto Apple […]
  1. Merchandising
Getting your product on the shelf in your local supermarket is one of the first major milestones many food brands work towards. It’s a huge accomplishment worth celebrating as a key indicator of success. Recognizing that growing your business also means exposing it to risks it may not have faced before is critical.  We’ll cover […]
  1. Channel: Restaurants
  The grocerant era—where restaurant-quality meals are sold everywhere food is sold—is no longer emerging. It is here, reshaping traffic patterns, loyalty loops, and consumer occasions in real time according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions® . In 2025, U.S. consumers purchase 34% of prepared meals outside traditional restaurants, according […]
  1. Data & Insights
This episode is brought to you by Commerce. AI is reshaping the retail landscape faster than any technology in recent memory, but with the hype comes confusion — and a lot of big questions about what AI can actually do for retailers today. In this episode of Retail Remix, host Nicole Silberstein sits down with […]

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  1. Channel: Ecommerce & Digital
  2. Channel: Grocery
  3. Channel: Grocery - Natural
  4. Channel: Mass
  5. Department & Category
  6. Department: Food
  7. Acquisitions, Divestitures & Mergers
  8. Corporate Strategy
  9. Corporate Finance
  10. Media & Marketing
  11. Data & Insights
  12. Shopper & Customer
  13. Technology & Innovation
  14. Trends & External Forces
  15. Holiday & Events
  16. Merchandising
  17. Operations & Supply Chain
  18. Owned Brands (Private Label)
  19. Stores & Formats
  On January 27, 2026, Amazon confirmed what many analysts had quietly anticipated: its Amazon Fresh and Amazon Go store banners are being shuttered across the U.S., ending a decade of experimentation in brick-and-mortar grocery retail. According to Amazon, all 57 Amazon Fresh grocery stores and 15 Amazon Go locations are slated to close imminently […]
  1. Channel: Ecommerce & Digital
  2. Channel: Ecommerce & Digital
  3. Channel: Grocery - Natural
  4. Channel: Mass
  5. Department & Category
  6. Department: Food
  7. Department: Nonfood
  8. Corporate Strategy
  9. Data & Insights
  10. Shopper & Customer
  11. Technology & Innovation
  12. Trends & External Forces
  13. Retail Operations
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats
Amazon announced today that it is closing its 57 Amazon Fresh Stores and 15 Amazon Go stores.  With the exception of Whole Foods, which it acquired for $13.7 billion in 2017, it will now be out of the bricks-and-mortar business for the time being. The company’s food retail focus now will be on expanding its […]
  1. Channel: Ecommerce & Digital
  2. Channel: Grocery
  3. Department: Food
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Stores & Formats
The latest Brick Meets Click Grocery Shopper Survey is out, reporting that “monthly U.S. online grocery sales accelerated dramatically in December, with total sales surging 32% year-over-year (YOY) to finish the month with a record high $12.7 billion … This robust performance reflects higher order frequency, spending rates, and a larger user base than December […]
  1. Technology & Innovation
  2. Channel: Mass
  3. Department: Consumer Durables
  4. Department: Food
  5. Department: Nonfood
  6. Corporate Strategy
  7. ESG
  8. Partnerships & Alt Profit
  9. Media & Marketing
  10. Agencies & Vendors
  11. Retail Ecosystem
  12. Data & Insights
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Retail Operations
  17. Merchandising
  18. Operations & Supply Chain
  19. Stores & Formats
By James Pepper, Vista Technology Support A Brief Introduction to NRF and How the Show Is Structured Every January, the National Retail Federation’s ‘Retail’s Big Show’ transforms New York’s Javits Centre into one of the most influential gatherings in the global retail calendar. Tens of thousands of professionals arrive to explore new technologies, exchange ideas, […]

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