Marketing: Brand

Articles on brand marketing.

  1. Shopper & Customer
In this time of countless choices and cutthroat competition in the market, customer loyalty might feel fleeting and temporary for some businesses. However, brand loyalty is when customers keep on buying products from a brand again and again despite the presence of competitors offering similar products or services. Customers associate positive sentiments towards some brands […]
  1. Retail Ecosystem
This week on Prof G Markets, Scott and Ed unpack what happened to Silicon Valley Bank and what its stress test means for the strength of the U.S. banking system. They also discuss how branding has played a role in the chaos, particularly as it relates to the two tiers of venture capitalists that have […]
  1. Shopper & Customer
In today’s digital era, most consumers prefer shopping online, resulting in less retail store foot traffic. However, implementing an effective store design that offers customers better and richer retail experiences can help combat this effect. An excellent retail design combines physical layout, interior décor, and advertising usage within your shop. It can be the difference […]
  1. CPG: Food
Kellogg Company yesterday said that when the company splits into two, probably by the end of the year, the North American company will be called the WK Kellogg Co., and the global snacks business will be known as Kellanova. According to the announcement, “Kellanova will be a global snacking powerhouse with a portfolio of iconic, […]
  1. Technology & Innovation
According to, the U.S. food market is worth $1.5 trillion annually, or roughly 4 percent of the domestic gross product. $800 billion of that revenue is from supermarkets and food stores. Compare this to the U.S. apparel market, which is estimated to be worth $318 billion (Statistica). And while the retail industry often focuses […]
  1. Retailer Media
What do Mall of America, Kroger, Sam’s Club, Walmart, CVS, and Best Buy have in common? They’ve all added the fastest-growing ad-supported retail media channel to their marketing toolkit. Retail media networks (RMNs) — retailer-owned digital platforms that sell ad space — are expected to double over the next four years. How fast is the RMN […]
  1. Data & Insights
In this series, Talk data to me, we chat with leaders from the world’s biggest brands and agencies about how they’re using insights to drive their business strategies. We caught up with Matt Oakley, global head of data and analytics at Hotwire Global, to get his thoughts on using data to define business strategy, the […]
  1. Media & Marketing
  What is the best food marketing job in the foodservice sector?  It has to be a food marketing director at a virtual kitchen.  According to Steven Johnson Grocerant Guru®at Tacoma, WA based Foodservice Solutions® who stated, “virtual restaurants, virtual brands start with a blank sheet and are not restricted to a set of self-imposed […]
  1. Data & Insights
Advertising these days is like taking precious marketing dollars into a casino and playing them at tables where the rules are forever changing. Yet ad performance will be measured against historical expectations that are becoming harder to attain. In 2023, advertisers will need to keep most of their budget invested in proven and dependable winners, […]
  1. Department: HBC
Cost, quality, and branding have traditionally driven most purchasing decisions. But in recent years, a new consideration has entered the mix. A socially conscious generation has motivated change across countless industries, all the way from production to marketing. Sustainability has emerged as a high priority for consumers, stimulating the re-emergence (yes, re-emergence), of natural, bio-based […]
  1. Department: Food
Robinsons is unveiling a rebrand across its range including core squash, Fruit & Barley, Benefits and Minis. A spokesperson for the brand said: “We are championing the ‘real fruit joy’ found in every bottle with a new modern look and feel. “The rebranded packs, rolling out from this month, sport a simplified design which features […]
  1. International
Whether you have recently purchased your first physical site or you feel like your shop has lost its competitive edge, refreshing your shopfront is a great way to get visitors in. Simple measures like rearranging stands, adding new branding and getting creative with your layout are all excellent ways to entice passersby and boost sales!  […]
  1. Media & Marketing
Loyalty programs are invaluable tools for retailers, but the fact that most brands offer them also means a program alone may not be enough to differentiate your brand — and competition for new members is fierce. Even more challenging? Keeping those customers engaged in your loyalty program long term. To stand out, your brand needs […]
  1. Technology & Innovation
[[“value”:” Share: Today, PAR Technology’s Head of Marketing Communications, Brittany Maroney, has received a 2023 Top Women in Restaurant Technology – Innovator award. She accepted the award presented by Hospitality Technology at the 2023 Multi-Unit Restaurant Technology Conference (MURTEC) in Las Vegas. Congratulations Brittany! The Top Women in Restaurant Technology Awards are in their seventh […]
  1. Shopper & Customer
The digital surge during COVID-19 accelerated the introduction of direct-to-consumer CPG brands selling online, but three interlocking trends could hobble their continued growth. One is simple competition: more brands and more products competing for consumer wallet and mind share. The second is inflation, which is causing consumers to adjust their purchasing patterns. In the U.S. […]
  1. Channel: Mass
Recently, Procter & Gamble indicated that it would continue to raise prices even though lack of consumer demand – due to increased prices – was responsible for half of its sales decreases. P&G’s CFO indicated that the packaged goods behemoth’s focus on continuing price hikes would be acceptable to consumers because, after all, people still […]
  1. Merchandising
​   ​  Switzerland requires milk-based products promoting themselves as Swiss to be made entirely within the country.    Summary: Toblerone chocolate bars will no longer feature Switzerland’s Matterhorn mountain due to Swiss laws on product origins, as the owner Mondelez moves some production to Slovakia later this year. Some packaging will remove the “Swiss chocolate” reference, […]
  1. Media & Marketing
MediaPost has a story about how PepsiCo “is developing a series of audio logos that the company believes represents its brands. The goal is to improve ad recall — when consumers hear the sounds they can recognize and identify with the brand without seeing a visual or hearing the name of the product.” The idea […]
  1. Technology & Innovation
Microsoft today introduced what it’s calling the “next generation” of AI product updates across its business apps portfolio. They touch on both Power Platform, Microsoft’s set of low-code tools for building apps and workflows, and Dynamics 365, the company’s suite of enterprise resource planning (ERP) and customer relationship management (CRM) tools. In an interview with […]
  1. Shopper & Customer
“The shopper is starting their shopping journey online on more than 60% of occasions now. Even if they’re not buying the product online, they’re starting the journey there. We have to be thinking digital-first in everything — in the assortment strategy, in the product development cycle, supply chain, media — all of these things.” — […]
  1. Department: Food
Baskin-Robbins is selling chicken and waffles ice cream made with buttermilk waffle-flavored ice cream and bits that mimic the taste of chicken and waffles. It doesn’t actually contain chicken. “We pride ourselves on bringing innovative flavors to market, which is why when we saw the growing popularity of chicken & waffles on menus, we knew […]
  1. Media & Marketing
Listen up, brand managers: it’s time to shift your mindset. Many of you may think your role is solely about managing others, but that couldn’t be further from the truth. This is your chance to become a true owner, to take the reins of your career and steer it in the direction you want it […]
  1. Shopper & Customer
The concept of the Unique Selling Proposition (USP) has been enshrined in marketing and sales circles for decades. Advanced by advertising executive Rosser Reeves in the late 1940s and 50s and then introduced into the lexicon in his 1961 book Reality in Advertising, he called on brands to extend their product advertising from product features to […]
  1. CPG: Adult Beverage
AB InBev is the owner of over 500 drinks brands including national beers (Budweiser, Stella Artois, Corona Extra) canned cocktails, craft beers, energy drinks, etc.. In an interview for The Wall Street Journal’s C-Suite Strategies section, the CMO of AB InBev discussed the changes in the Group’s brand marketing. One significant change is the focus […]
  1. Media & Marketing
Every required element of a business is a cost of doing business, and thus subject to cost pressures. Organizationally, finance may not be in charge, but finance gets a big say. As purpose has become mainstream, it has also become a cost of doing business—to conform to the specs of partners and suppliers and to […]
  1. Department: Food
7Up has launched a new brand identity inspired by its “Upliftment” message that aims to better capture the essence of the brand. The fresh visual marks the first major overhaul in over seven years and represents a design that better captures the brand identity. Eric Melis, VP global brand marketing at 7Up, commented: “The design […]
  1. Operations & Supply Chain
Shopping surges over the holiday season brought higher returns volumes, costing retailers significant financial burdens to process unwanted items. Compounding the issue, online shopping has soared in recent years, with return rates hovering between 20 percent to 30 percent. To offset rising costs of reverse management, many retailers are adjusting policies to incentivize in-store returns, […]
  1. Shopper & Customer
One of the more important strategic choices for a business is how it will organize itself and go about delivering value to its customers. Few firms have the capacity to be fully integrated and take responsibility for creating and delivering the entire product or service they sell. Even if a firm could do so, complete […]
  1. Data & Insights
Marketers see the value of data-driven marketing. The first steps towards data-driven marketing are easily made, but the journey towards complete data maturity is way tougher. There are certainly some speed bumps on the road to data-driven marketing success. It is worth it though. A recent study from McKinsey showed that fast-growing companies drive up […]
  1. Department: Beverage
“We always start off with ‘What are the points of differentiation and how do we do it?’ Because I think if you don’t have that down, then the customer experience and everything else that follows kind of falls apart.” — Joe Fisch, CEO of Wine Access In business, it pays to pivot. Ecommerce leaders have […]

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  1. Technology & Innovation
  2. Corporate Strategy
  3. Corporate Finance
  4. Partnerships & Alt Profit
  5. Media & Marketing
  6. Agencies & Vendors
  7. Data & Insights
  8. International
  9. Shopper & Customer
  10. Technology & Innovation
AI powered shopping platform aisle 3 has completed the sale of its Google Comparison Shopping Site (CSS) service to Product Hero. Financial terms of the deal were not disclosed, other than it being all cash. The sale consolidates market share for CSS service provider Product Hero, which works with the likes of Rituals and Ikea. […]
  1. Partnerships & Alt Profit
  2. Partnerships & Alt Profit
  3. Shopper & Customer
  4. Technology & Innovation
Get ready because the empty truck cabs in motion are coming. Gatik, which is involved in autonomous middle-mile logistics, has announced a multi-year commercial collaboration to transport customer orders within Kroger’s Dallas distribution network. The operations will launch in a few weeks. Under the collaboration, Gatik’s medium-duty autonomous box trucks will transport fresh, customer-favorite products from […]
  1. CPG: Food
  2. Channel: Grocery
  3. Department & Category
  4. Department: Beverage
  5. Department: Food
  6. Corporate Strategy
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Merchandising
  11. Owned Brands (Private Label)
Albertsons yesterday unveiled what it said was “the redesign of its Open Nature brand as the company strives to become the brand of choice for those health-conscious shoppers seeking a more balanced lifestyle. Open Nature, which is part of Albertsons Cos. Own Brands portfolio, provides shoppers with tasty foods made with thoughtfully chosen ingredients that […]
  1. Stores & Formats
  2. Corporate Finance
  3. Trends & External Forces
  4. Associates & Employees
  5. Stores & Formats
Dive Brief: Dollar General posted net sales of $10.2 billion during the fourth quarter of 2022, a figure that was up 17.9% compared with the same period in 2021, the discount retail chain reported Thursday. Comparable-store sales rose 5.7% year-over-year in Q4, while operating profit was up 17.1%. CEO Jeff Owen said Dollar General intends to invest about […]