Marketing: Brand

Articles on brand marketing.

  1. Shopper & Customer
As a female-founded womenswear brand, M.M.LaFleur knew its target audience was changing. Following COVID lockdowns and the massive shift toward remote and hybrid work scenarios, the brand’s founder and leadership team realized they had to evolve its product set and marketing positioning in order to maintain relevance. Sarah LaFleur started the brand in 2013 to […]
  1. Corporate Strategy
​[[{“value”:” Dive Brief The 30-year veteran of the athletics retailer is set to return as the company shifts its direct-to-consumer strategy. Published July 10, 2024 A Nike storefront displays its logo on the façade. Following worse than expected earnings, the company said it plans to revamp its direct-to-consumer strategy. Daphne Howland/Retail Dive “}]] 
  1. Agencies & Vendors
This summer, RangeMe, and our Preferred Services partners will launch a series of weekly content aimed at providing emerging brands with insights to help them boost sales, maintain strong cash flow, elevate advertising, optimize logistics, and champion environmental sustainability as they gear up for this year’s Black Friday/Cyber Monday season.  The series, collectively titled S.C.A.L.E […]
  1. Data & Insights
“That’s kind of the theme of planning this year. It is definitely [economic] uncertainty, but it’s getting smarter about developing those right relationships and deploying resources with the retailers that you’re going to win with your shoppers and their brands.” — John Carroll, President of Digital Commerce and Analytic Services, Acosta Group   Over the […]
  1. Technology & Innovation
RTIH rounds up the stand out retail systems deals, launches, deployments and pilots from the past seven days. Including GXO Logistics, Agility Robotics, Netto, Trotters Childrenswear, ShipEngine, Long John Silver’s, WSS, Aptos, Asda, Walgreens Boots Alliance, and Macy’s. GXO Logistics and Agility Robotics GXO Logistics and Agility Robotics, creator of the bipedal mobile manipulation robot […]
  1. CPG: Food
Kate Spade New York has dipped into a new and flavorful collaboration, teaming up with Heinz to launch a limited-edition capsule collection that celebrates the iconic ketchup brand. This unique partnership blends the chic style of Kate Spade New York with the vibrant spirit of Heinz, offering a range of fashion and accessories infused with […]
  1. Data & Insights
Case study Creator platforms drive emotional connections and brand outcomes Nielsen + Raptive: The power of creator spaces in the digital era Contact us Case study Creator Platforms Drive Emotional Connections and Brand Outcomes Nielsen + Raptive: The Power of Creator Spaces in the Digital Era Contact us Introduction Brand effectiveness in the creator ecosystem […]
  1. Channel: Grocery
  Kroger, one of the largest retail giants globally, finds itself in a precarious position. Whether or not the proposed merger with Albertsons comes to fruition, the future appears uncertain for several reasons, according to Steven Johnson, the Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®. Here are ten key factors contributing to this outlook: 1.       […]
  1. Technology & Innovation
The best thing about marketing is also the biggest challenge facing marketers: the next big thing. There is a constant search in marketing for the next big thing. In everything. Consumer trends. Digital developments. Research methods. Predictive analytics. Micro niches. Growth markets. Creative approaches. Technology applications. New media. And now, AI. Marketing is hard. Good […]
  1. Department & Category
The new Lowes Foods store in Winterville, North Carolina aims to create an entertainment-driven shopping experience. It features an array of unique concepts and various specialty food sections that seek to create a “Village of Shops” theme, providing customers with a diverse and engaging shopping environment, complete with interactive elements and a strong focus on […]
  1. Channel: Drug
Drug store retailers like Walgreens and CVS are known for their wide variety of products, from over-the-counter medications to beauty and personal care items. Getting your product placed in these retail giants can be a huge opportunity for exposure and sales. However, it’s not as simple as approaching them with your product and hoping for […]
  1. Technology & Innovation
MINNEAPOLIS — Target has announced plans to roll out Store Companion, a new generative artificial intelligence (GenAI) tool. The chatbot, designed by Target, will be available for team members at all of its nearly 2,000 stores by August, becoming the first major retailer to share that it is bringing this technology to its store team […]
  1. Data & Insights
There’s a lot of debate about what it takes to create scroll-stopping ads and award-winning campaigns, but here’s one truth we’ll always stand by: Market research is the backbone of every successful strategy.  When you know how to do market research, you have the power to understand consumers and make data-led decisions with confidence. Without […]
  1. Channel: Grocery
The Kroger Co. (NYSE: KR) today reported its first quarter 2024 results, reaffirmed guidance and updated investors on how Leading with Fresh and Accelerating with Digital continues to position Kroger for long-term sustainable growth.
  1. Data & Insights
You know health-conscious customers are reshaping the market, right? This year, it’s all about meeting their evolving needs. From innovative product selections to smart advertising campaigns, you need fresh strategies. Understand your customer base like never before. Offer them exactly what they crave. Boost your sales by keeping up with the latest trends in wellness. […]
  1. Shopper & Customer
Vijoy Gopalakrishnan, SVP, Product Management, Innovation and Media, Circana It’s the holy grail for CPG manufacturers: Find the market gap and fill it with a product that resonates with consumers and is a winner for retailers. But doing this effectively requires a deep understanding of consumers’ needs and a willingness to solve them with new, […]
  1. Owned Brands (Private Label)
GOODLETTSVILLE, Tenn. — Although inflation’s pace has slowed since the middle of 2022, the cost of everyday essentials continues to rise. At Dollar General, more shoppers are experimenting with store brands as they seek ways to lessen the strain on their family budgets, says Jackie Li, senior vice president, private brands and global sourcing at […]
  1. Media & Marketing
When Anna Harman wanted to get a new ear piercing, she only had two viable options: an upscale boutique that would charge her hundreds of dollars…or a tattoo parlor. While the latter was just as safe as the former, the experience left her feeling wanting more.  Most of all, the experience made Anna realize what […]
  1. Channel: Restaurants
  In 2019, Chipotle Mexican Grill took a unique and proactive approach to brand elevation by participating in the Scripps National Spelling Bee with its own version: the Chipotle Bee, For Real. This initiative was a testament to the power of innovative branding in driving future growth and creating a new energy within a brand.  […]
  1. Trends & External Forces
The RealReal makes a concerted effort to keep counterfeit luxury items off the market, removing approximately 5,000 fakes each month (a total of 250,000 since 2011). So what are these faux handbags doing in a RealReal retail store located on NYC’s Canal Street, a notorious knockoff hub? The answer is simple: the fakes, identified by […]
  1. Media & Marketing
Imagine throngs of festival-goers pulsing with energy, immersed in the electrifying atmosphere of Coachella. The air is alive with the beat of the music, the vibrant colors of the crowd and the tangible excitement that permeates every corner of the festival grounds. Now, imagine capturing that very essence and weaving it into the fabric of […]
  1. Shopper & Customer
CHICAGO — Circana has released the 2023 New Product Pacesetters report, showcasing the top-selling new product launches across food and beverage and nonfood consumer packaged goods sectors. The report shared that consumers sought exploration as they adjusted to active post-pandemic lifestyles. Leading products reflect shifts in Americans’ daily routines, offering increased versatility and venturing into […]
  1. Department: Food
Thatchers Cloudy Lemon Cider has unveiled its new look. The refresh brings the brand’s appearance in line with the whole family of fruit ciders offered by Thatchers. The revitalised branding brings the Thatchers fruit cider range together, “giving it a family range feel”, while each… This story continues at New look for Thatchers Cloudy Lemon […]
  1. Channel: Club
For the fourth year, Retail TouchPointsand Design:Retailare revealing a new class of emerging leaders worth knowing. The 40 Under 40 Awards and its winners represent the diversity of the retail industry and its various players: brands, technology vendors, agencies and consultancies, and design firms. And at the brand level, we have the honor of spotlighting […]
  1. Data & Insights
JD Sports will implement the AI Search solution from Algolia as it seeks to modernize its online presence and stores based on an omnichannel, composable approach. Adoption of the solution complements the retailer’s rebranding as simply JD. In addition to enhancing JD’s ecommerce experience, the Algolia solution will provide the retailer with global AI search […]
  1. Data & Insights
  The food industry has been undergoing significant changes, with consumer preferences shifting towards convenience and portability. Amidst these changes, the Five Ps of Food Marketing developed by Steven Johnson at Tacoma, WA based Foodservice Solutions have been proven to be a successful strategic path for the food retail industry. These principles were perfected, developed, and […]
  1. Media & Marketing
This fall, online marketplace Rakuten will debut the platform’s first paid membership offering: Rakuten+. The program is structured to connect designer brands with Rakuten’s most highly engaged, loyal and active shoppers, who will earn at least 10% cash back on participating brands and retailers year-round. Rakuten did not provide any information on how much membership […]
  1. Merchandising
In today’s crowded retail landscape, capturing customers’ attention and standing out from the competition is harder than ever. That’s where a strategically designed product display comes in. By telling a story, creating an emotional connection, and highlighting your product’s unique value, a well-crafted display can stop customers in their tracks and drive sales. But before […]
  1. Technology & Innovation
RTIH Editor, Scott Thompson, brings you his top ‘future of retail’ systems launches and deployments from the past week, including Walmart, Hugo Boss, Zippin, Tesco, PepsiCo, The LEGO Group, M&S, Polytag, DoorDash and Ulta Beauty. Hugo Boss Hugo Boss has unveiled Hugo Boss XP, an omnichannel membership experience based around the brand’s customer app. This […]

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Editor’s Choice

  1. Data & Insights
  2. Channel: Dollar/Value
  3. Channel: Drug
  4. Channel: Ecommerce & Digital
  5. Channel: Grocery
  6. Channel: Home Improvement
  7. Channel: Mass
  8. Department: Nonfood
  9. Corporate Strategy
  10. Corporate Finance
  11. Agencies & Vendors
  12. Data & Insights
  13. Shopper & Customer
  14. Technology & Innovation
  15. Trends & External Forces
  16. Operations & Supply Chain
  17. Stores & Formats
WASHINGTON – The National Retail Federation has released its annual list of the Top 100 Retailers. Compiled by Kantar, the list ranks the industry’s largest retail companies by their U.S. sales. “This year’s list of the Top 100 Retailers largely reflects a post-pandemic return to normal,” NRF Executive Director of Research Mark Mathews said. “As […]