Marketing: Brand

Articles on brand marketing.

  1. Corporate Strategy
After a tumultuous few years, Rent the Runway is seeking a fresh perspective to drive its marketing and advertising efforts to drum up demand. Natalie McGrath, who has 20 years of experience, will join the company as Chief Marketing Officer (CMO), effective March 4, 2024. She will be the first person to take on the […]
  1. Channel: Restaurants
  Retail foodservice operators and restaurants specifically are operating at the intersection of yesterdays branding templates, and tomorrows customer focused interactive, participatory experiences according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® who stated, “The Vision Pro Headset has elevated every brands relationship with every customer making it a one-on-one immersive personalization […]
  1. Department: Beverage
Rockstar Energy has unveiled a complete rebrand, including refreshed packaging and an integrated marketing campaign, to elevate its visibility and help drive retailers’ energy drink sales. The newly designed 500ml cans offer simplified branding and enhanced graphics on zero-sugar varieties to align with current consumer… This story continues at New look for Rockstar Or just […]
  1. Shopper & Customer
Beyond, Inc., owner of online retail brands Bed Bath & Beyond (BB&B) and Overstock, will bring back a standalone Overstock.com site in approximately five weeks rather than the September 2024 target date announced earlier. Beyond rechristened its Overstock site with the Bed Bath & Beyond name in June 2023 after it acquired the bankrupt retailer’s […]
  1. Department: Food
  Success does leave clues and regular readers of this blog know that Texas Born has had success with grocerant niche Ready-2-Eat and Heat-N-Eat fresh prepared food.  They are now rolling out their latest selection of limited-time foodservice selections that can be enjoyed throughout the day.  According to Steven Johnson Grocerant Guru® at Tacoma, WA […]
  1. Shopper & Customer
Nice piece in the New York Times about the recently deceased founder of Bob’s Red Mill, Bob Moore, and why his brand was so successful. In many ways, the story suggests, it was all about his willingness to personalize the brand. The Times writes: “Mr. Moore may not have been a movie star like Paul […]
  1. Trends & External Forces
Our guest this week is Beth Ann Kaminkow, Global CEO, VMLY&R who joins us to talk about the ever changing landscape of retail and consumer branding, customer engagement, and loyalty. In particular with dip into what defines high performance retail and the emerging world of “creative commerce.”  We also get a sneak preview of her […]
  1. Channel: Mass
Target Corp. announced it has launched a new private label product line for price-conscious consumers called dealworthy. The assortment of 400 everyday basics will include apparel and accessories, essentials and beauty, as well as electronics and home items. Items will start at less than $1 and with most under $10, the prices are designed to […]
  1. Channel: Restaurants
  Getting things right takes hard work and continue refinement and retooling according to Steven Johnson, Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. Success does leave clues and understanding the right clues to success is one of the first steps. First let’s look at the old formula for the price, value, service success was: Price + Quality […]
  1. Channel: Mass
Target has introduced a new low-price owned brand called Dealworthy — featuring more than 400 products ranging in price from less than $1 to $10 — and revamped its 15-year-old everyday essentials brand Up&Up with new branding, product reformulations and additions to the assortment. Target’s owned brands are one of the most successful pieces of its […]
  1. Acquisitions, Divestitures & Mergers
Guess? has partnered with the global brand management firm WHP Global — which owns the Toys ‘R’ Us and Babies ‘R’ Us brands as well as a stake in Express — to acquire the New York-based fashion brand Rag & Bone. The deal is expected to close during Q1 of the Guess? 2025 fiscal year, […]
  1. Media & Marketing
The Stanley X Starbucks Valentine’s Day Quencher H2.0 Tumbler is the latest example of a viral retail phenomenon. The 40-ounce tumbler joins the likes of the Cabbage Patch Doll, Tickle Me Elmo and Furbies, which all generated long lines — even stampedes — of consumers clamoring to get their hands on these coveted goods. And […]
  1. Partnerships & Alt Profit
Amid declining sales, apparel retailer Express has hired restructuring adviser M3 and law firm Kirkland & Ellis to help restructure nearly $280 million of debt, according to the Wall Street Journal, which cited people with knowledge of the matter. If the company is unable to successfully restructure its debt, a bankruptcy filing could be imminent. Express’ […]
  1. Technology & Innovation
In an age where everyday goods cost more than ever, is our appetite for the finer things subsiding? According to Bank of America card data, credit card spending for luxury fashion is down 16 percent year-over-year, the product of a six-quarter-long decline. In October, one of the world’s top luxury retailers saw its stock drop […]
  1. Department: Consumer Durables
On Tuesday, Tiger Woods announced a partnership with TaylorMade Golf to create a new lifestyle brand, Sun Day Red. According to the brand’s website, the line “promises to bring a new and elevated standard to performance wear and luxury lifestyle fashion.” Sun Day Red will be a completely stand-alone brand with a dedicated team of […]
  1. Channel: Specialty & Other
CNBC reports that “Trader Joe’s is asking a federal appeals court to reverse a judge’s scathing dismissal of the grocery store chain company’s lawsuit that alleged trademark infringement by an employee labor union in selling merchandise on its website. “The appeal, filed Thursday, comes nearly a month after the judge accused Trader Joe’s of trying […]
  1. Data & Insights
Not just post-purchase or even e-commerce, but most blogs that you sit down to read, either in your leisure time or on the go — tell you two things. You can either do this or do not do this. How about something different for a bit? How about sitting and just looking at memes that […]
  1. Shopper & Customer
I always have my eyes open for dark horses, the come-from-behind winners that no one expects. I cheer for them, marvel at their grit, and hope for their victory over stronger, better-known competitors. They have always inspired me, and they challenge how I see the world. They give me hope. But why do dark horses […]
  1. Owned Brands (Private Label)
Macy’s has launched a second new private label line as part of its ongoing reinvention of its in-house brand strategy aimed at making its offerings more customer centric. Developed following a large consumer survey and in-store fit clinics, the new State of Day loungewear brand is designed to help women “feel more comfortable and relaxed […]
  1. Media & Marketing
The best in brand management run their business as general managers. They partner with sales to drive revenue growth. The marketer creates demand through a brand positioning that motivates the consumer to want to buy while sales get the brand onto the shelf to match where consumers shop. The marketer must partner with operations to build […]
  1. Shopper & Customer
Bicycles have been a part of our world for over two hundred years, and even now, the world of cycling is ever-changing. With fluctuating economic conditions impacting the popularity of cycling in the UK, and technological innovations enabling manufacturers to offer a wider range of products, the cycling industry is always changing. Following the coronavirus […]
  1. Media & Marketing
In the past few columns in our CPG Marketing Magic series, we’ve embarked on an exciting journey through the realms of branding, user experience, inventory movement, and digital advertising. Now, it’s time to delve into the pivotal role of metrics in your marketing strategy. In this article, we’re diving into the world of analytics, where […]
  1. Channel: Ecommerce & Digital
For households across America and the world, the Amazon “smile” has become a familiar feature of their daily lives. Emblazoned on countless corrugated boxes and bag mailers, it greets folks as they arrive home or provides a welcome respite in the middle of the day. So it’s a bit surprising that Amazon would be willing […]
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  1. Merchandising
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  4. Merchandising
Testing for Ships in Product Packaging compatibility often involves “a series of drops and vibrations,” a packaging innovation team leader said. Sellers can expect fee discounts for program participation. Amazon is pulling back the curtain on how it’s teeing up more packages to arrive on doorsteps without Amazon logos. Last week, the Ships in Product Packaging program expanded by […]
  1. Shopper & Customer
  2. Department: Food
  3. Department: Nonfood
  4. Media & Marketing
  5. Retailer Media
  6. Agencies & Vendors
  7. Data & Insights
  8. Shopper & Customer
  9. Trends & External Forces
  10. Retail Operations
  11. Merchandising
84.51° is out with a new report that “examines who omnichannel shoppers are, where they shop, and some of the reasons why they choose to shop in-store and online.” Some key findings: •  “This shopper is likely to be Millennial or Gen Z, is engaged with natural and organic, is more likely to have children, […]
  1. Channel: Mass
  2. Corporate Finance
  3. Media & Marketing
  4. Shopper & Customer
  5. Trends & External Forces
Walmart this morning released its final results for Q4 and the just completed fiscal year, saying that Q4 revenue was $173.4 billion, up 5.7 percent from the same period a year ago.  Q4 operating income was up 13 percent to $7.3 billion. US same store sales for the quarter were up four percent. Global e-commerce […]

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