Marketing: Brand

Articles on brand marketing.

  1. Trends & External Forces
Economic volatility and uncertainty have become the order of the day. Some forecasters are using the “R” word (recession). Business is always difficult. In good times firms scramble to add capacity and meet demand while fending off the competition that is inevitably attracted to a robust and growing market. In bad times firms struggle to […]
  1. Partnerships & Alt Profit
WASHINGTON – On behalf of the National Grocers Association (NGA), an independent community grocer from rural Georgia shared his experience and the direct impact the national formula shortage is having on his community with a U.S. House committee hearing. Confusion and fear, alongside panic-buying and government red tape, are among the effects of the nation’s shortage of […]
  1. Shopper & Customer
As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […]
  1. Corporate Strategy
Peloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive […]
  1. Corporate Purpose
Lane Bryant and JCPenney are each launching new collections with social justice in mind. Lane Bryant will add a dedicated Pride collection to its Cacique Intimates apparel brand, while JCPenney will launch a Juneteenth collection from its Hope & Wonder private label line. Lane Bryant will further support Pride Month with a digital campaign featuring […]
  1. Corporate Finance
WESTBOROUGH, Mass. – BJ’s Wholesale Club Holdings Inc. today said strong membership gains drove increased sales and profits in its 2022 fiscal first quarter. BJ’s reported membership-fee income of $96.6 million, an increase of nearly 12% from the previous year. Comparable club sales were up 4.1%. When gasoline sales are included, BJ’s comps were up […]
  1. Media & Marketing
Also, customer acquisition is a more important objective this year than customer retention. Brand awareness is the top objective for marketers around the world this year, edging out customer acquisition, which in turn is more important than customer retention, per results from Nielsen’s 5th Global Annual Marketing Report [download page]. As part of the report, Nielsen asked […]
  1. Media & Marketing
The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform. The warning was blunt: “Once the deal closes, we don’t know what direction this company will go in.” That’s what Twitter CEO Parag Agrawal told his employees recently, referring to the pending takeover of Twitter by billionaire flamethrower Elon […]
  1. Shopper & Customer
As a cloud of uncertainty hangs over housing prices and rising interest rates are taking a bite out of buying power, the case for staying in place is as strong as it’s been in years. It’s a scenario that is not only prompting consumers to make the most of the space they already have but one […]
  1. Shopper & Customer
The most common excuse made in the world of business and commerce — often said defensively, in hushed tones and with no small degree of implied embarrassment — is, “it’s the way we’ve always done it.” Well, we’re only human, after all. Stagnation and stasis and the comfort of the known often keeps us from […]
  1. Channel: Drug
DEERFIELD, Ill.  — Anita Patel has joined Walgreens as vice president of pharmacy services development, a new role. She will be responsible for prioritizing improvements and advancements within existing pharmacy services as well as identifying and prioritizing new opportunities for growth and innovation within healthcare. She will also take on oversight of the company’s COVID-19 […]
  1. Retailer Media
This is the second of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles! Before coming to Momentum Commerce, what was your experience in the eCommerce space? I came out of school with a degree in […]
  1. Data & Insights
Every e-commerce business strives to give its customers the best experience (CX) associated with their brand.  Starting from a user-friendly site to a great checkout experience and a support team that’s available around the clock to tend to customer issues, and so much more.  However, the situation becomes radically different when the critical post-purchase phase […]
  1. Technology & Innovation
Uber Eats is launching two autonomous delivery pilots in Los Angeles on Monday with Serve Robotics, a robotic sidewalk delivery startup, and Motional, an autonomous vehicle technology company. The new programs are a part of a range of new products Uber is launching across its ride-hail and delivery platforms, which are being announced on Monday […]
  1. Technology & Innovation
“I believe this is where the internet is heading and it’s where commerce is heading.” — Justin King, Chief Evangelist, Salsify When you hear the terms cryptocurrency, blockchain, Web3, and non-fungible tokens (NFTs), they may almost sound like words from a foreign language. But these phrases could actually reshape the future of ecommerce. “In 1997, […]
  1. Corporate Strategy
Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Representing the entire retail realm — from store design to CX strategy, ecommerce and retail operations — the 40 Under 40 Awards spotlight up-and-coming leaders who have done innovative and remarkable work and contributed significantly to the progress of the […]
  1. Media & Marketing
As I traveled the U.S. giving talks to economic development professionals on how their community brand could uniquely deliver the American Dream, I had the opportunity to listen to stories of many failed community branding efforts. I found the stories unfortunate because for the most part the failures were avoidable. The typical root cause of […]
  1. Media & Marketing
Looking to switch up your social content? This infographic provides five stats that all social media marketers should know. Regardless of whether your company has completely abandoned Facebook or you’re waiting with bated breath to see what Elon Musk eventually does to Twitter, social media strategy is a must for any successful organization. [RELATED: Enter […]
  1. Partnerships & Alt Profit
Robinsons is to be the official soft drinks partner of cricket competition The Hundred for the 2022 season. The three-year agreement will see The Hundred feature on Robinsons’ packaging and branding across eight cricket grounds during the competition. From June, Robinsons will run a “win tickets” promotion to reward consumers, backed by an in-store and […]
  1. Media & Marketing
When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of the most important revenue-generating moments of the […]
  1. Channel: Drug
DEERFIELD, Ill.– Walgreens Boots Alliance, Inc. (WBA) has sold 6.0 million shares of AmerisourceBergen Corp. common stock pursuant to Rule 144 at a price of $150 per share. After the sale, Walgreens Boots Alliance’s ownership of AmerisourceBergen’s common stock decreased from approximately 28.1% to approximately 25.2%. The sale has no impact on the long-term partnership […]
  1. Department & Category
BATTLE CREEK, Mich. — Kellogg Co.’s Rice Krispies brand has created the Rice Krispies Treats Homestyle Cinnamon Sugar snack with marshmallows, butter and a sprinkle of cinnamon. Cinnamon Sugar joins existing Rice Krispies Treats Homestyle flavors: Original and Chocolate. “Whether you’re a busy parent packing lunch boxes or a grown-up kid craving a taste of […]
  1. Department: Food
The producer of fresh bakery products for Cadbury has created new packaging for the range. The new pack designs by Baker & Baker include the updated Cadbury logo, which now feature across the chocolate brand’s portfolio. Baker & Baker manufactures a range of fresh bakery products, including mini-bites, cookies and doughnuts, as part of its […]
  1. Trends & External Forces
Airbnb just redesigned its website to change the way users search for listings on the platform. Category search allows users to explore travel without having a specific destination in mind. Rather, they can look for A-frames or countryside homes or places near great golfing experiences. The company also introduced split stays (where users can book […]
  1. Media & Marketing
Make life easy. Keep it simple. Be convenient. These are benefits that will never go out of date. The proliferation of product and service options, and the diffusion of accelerating technologies have made decision-making more difficult than ever. Information overload sometimes confuses rather than confirms, making us uncertain. Through the use of technology, we sometimes […]
  1. Corporate Strategy
For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a thing or two in my time. However, there is one thing which I seem to learn but then need to relearn again and again, and that is the need for […]
  1. CPG: Food
Cathedral City cheese has created new packaging and designs in its first major change of branding in six years. The new look features a modern, re-designed city scene with the cathedral centre-stage, while the familiar burgundy colouring is retained. The pack also features a signature from the brand’s master cheese grader, highlighting the quality checks […]
  1. Media & Marketing
The most important step is finding the right influencers to speak to your audience. Here’s how. If you’ve never worked with TikTok influencers before, the whole affair can seem daunting, from finding the right people to paying the right price or producing the right content. But it really doesn’t have to be scary. Let Rome […]

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  1. Channel: Dollar/Value
  2. Channel: Dollar/Value
  3. Corporate Strategy
  4. Corporate Finance
  5. Department: Consumer Durables
  6. Media & Marketing
  7. Shopper & Customer
  8. Technology & Innovation
  9. Trends & External Forces
  10. Operations & Supply Chain
  11. Stores & Formats
GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […]
  1. Data & Insights
  2. Corporate Strategy
  3. Department: HBC
  4. Media & Marketing
  5. Data & Insights
  6. Shopper & Customer
  7. Trends & External Forces
  8. Merchandising
WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […]
  1. Retailer Media
  2. Corporate Strategy
  3. Media & Marketing
  4. Retailer Media
  5. Data & Insights
Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. 
  1. Technology & Innovation
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
  6. Technology & Innovation
  7. Trends & External Forces
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats
In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […]

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