Trends & External Forces 5 Ways Brands Can Stay Competitive In A Recession Economic volatility and uncertainty have become the order of the day. Some forecasters are using the “R” word (recession). Business is always difficult. In good times firms scramble to add capacity and meet demand while fending off the competition that is inevitably attracted to a robust and growing market. In bad times firms struggle to […] Branding Strategy May 26, 2022May 26, 2022 3 min read EconomyShoppersStrategyMarketing: BrandPredictions and ForecastsResults & InvestmentMarketing: In StoreTechnology & InnovationMarketing: SocialSustainabilityCompetitionOperations & Supply ChainConsulting 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Independent grocer testifies on impact of infant formula shortage WASHINGTON – On behalf of the National Grocers Association (NGA), an independent community grocer from rural Georgia shared his experience and the direct impact the national formula shortage is having on his community with a U.S. House committee hearing. Confusion and fear, alongside panic-buying and government red tape, are among the effects of the nation’s shortage of […] MMR May 26, 2022May 26, 2022 2 min read PartnershipsVendorsGovernmentIndustry Conferences and EventsMerchandisingMarketing: SocialMarketing: BrandHealth & WellnessDept. GroceryDept. FreshCOVID19Brick and Mortar 0 Saving Bookmark this article Bookmarked
Shopper & Customer Is Your Brand Meaningfully Different? As marketing professionals, we’d like to share a quick lesson in one of the fundamentals of marketing having to do with relevance, what we call being “meaningfully different.” Marketers know it’s not enough to be merely relevant to be worthy of a customer’s admiration and loyalty. Something must be relevantly different to attain this status. […] Branding Strategy May 25, 2022May 25, 2022 4 min read ConsumersMarketing: BrandStrategyData & InsightsPredictions and ForecastsDeliveryShoppersMarketing: SocialTechnology & InnovationCompetitionGoogleDept. NonfoodSustainabilityResults & InvestmentMarketing: Loyalty & SubscriptionDept. ApparelAssociatesDept. PetESG and CSRDept. FuelConsultingThick DataAmazon 0 Saving Bookmark this article Bookmarked 5
Corporate Strategy Why Growth And Turnaround Plans Are Very Different Peloton’s new CEO, Barry McCarthy, recently reported to analysts on his turnaround plan. He stated that a turnaround plan is hard work. He said that in turnaround situations there are always a lot of surprises. He said the turnaround would take a lot of time. If he was looking for support, he did not receive […] Branding Strategy May 24, 2022May 24, 2022 4 min read StrategyShoppersMarketing: BrandResults & InvestmentTechnology & InnovationInternationalDept. NonfoodSustainabilityESG and CSRExecutivesMarketing: SocialPricing & PromotionsPredictions and ForecastsEconomyMarketing: Loyalty & Subscription 0 Saving Bookmark this article Bookmarked
Corporate Purpose Lane Bryant and JCPenney Celebrate Social Justice With New Collections and Events Lane Bryant and JCPenney are each launching new collections with social justice in mind. Lane Bryant will add a dedicated Pride collection to its Cacique Intimates apparel brand, while JCPenney will launch a Juneteenth collection from its Hope & Wonder private label line. Lane Bryant will further support Pride Month with a digital campaign featuring […] Retail TouchPoints May 23, 2022May 23, 2022 2 min read InclusivityESG and CSRAssociatesPartnershipsOwned Brands (Private Label)Marketing: BrandHoliday & EventsExecutivesDept. ApparelBrick and Mortar 0 Saving Bookmark this article Bookmarked
Corporate Finance Membership gains drive BJ’s earnings WESTBOROUGH, Mass. – BJ’s Wholesale Club Holdings Inc. today said strong membership gains drove increased sales and profits in its 2022 fiscal first quarter. BJ’s reported membership-fee income of $96.6 million, an increase of nearly 12% from the previous year. Comparable club sales were up 4.1%. When gasoline sales are included, BJ’s comps were up […] MMR May 19, 2022May 19, 2022 2 min read Results & InvestmentBJ’s Wholesale ClubMarketing: BrandExecutivesAcquisitionOperations & Supply ChainDept. FuelSustainabilityMerchandisingPredictions and ForecastsStore LocationMarketing: In Store 0 Saving Bookmark this article Bookmarked
Media & Marketing Marketers Set Their Sights on Brand Awareness Also, customer acquisition is a more important objective this year than customer retention. Brand awareness is the top objective for marketers around the world this year, edging out customer acquisition, which in turn is more important than customer retention, per results from Nielsen’s 5th Global Annual Marketing Report [download page]. As part of the report, Nielsen asked […] marketingcharts.com May 19, 2022May 19, 2022 2 min read ShoppersAcquisition 0 Saving Bookmark this article Bookmarked
Media & Marketing US Digital Ad Spend Grew Faster Last Year Than At Any Point in the Previous 15 Years Digital ad spend swelled by 35.4% year-over-year in 2021, representing the fastest growth rate since 2006 and almost 3 times the rate (12.2%) from a year earlier, according to the IAB. marketingcharts.com May 19, 2022May 19, 2022 2 min read Editor's ChoiceMarketing: BrandMarketing: Retail MediaThe Fresh 4 0 Saving Bookmark this article Bookmarked 5
Media & Marketing 5 things your organization needs to consider amid the ongoing Elon Musk Twitter drama The billionaire’s plans are on hold, but you should still reconsider your relationship with the platform. The warning was blunt: “Once the deal closes, we don’t know what direction this company will go in.” That’s what Twitter CEO Parag Agrawal told his employees recently, referring to the pending takeover of Twitter by billionaire flamethrower Elon […] PR Daily May 18, 2022May 19, 2022 4 min read Marketing: SocialTwitterStrategyESG and CSRMeta (Facebook)GovernmentExecutivesPredictions and ForecastsData & InsightsHealth & WellnessDept. Natural / OrganicMarketing: BrandLegal & CriminalOperations & Supply ChainSustainabilityDept. NonfoodTargetAssociates 0 Saving Bookmark this article Bookmarked
Shopper & Customer Container Store Cleans up With Record Sales, Plans to Double Business As a cloud of uncertainty hangs over housing prices and rising interest rates are taking a bite out of buying power, the case for staying in place is as strong as it’s been in years. It’s a scenario that is not only prompting consumers to make the most of the space they already have but one […] Pymnts.com May 18, 2022May 19, 2022 3 min read ShoppersConsumersEconomyExecutivesMarketing: SocialMarketing: In StoreAcquisitionESG and CSRTechnology & InnovationCOVID19Marketing: BrandBrick and MortarTikTokMerchandisingOperations & Supply ChainPartnershipsPredictions and ForecastsResults & InvestmentStrategy 0 Saving Bookmark this article Bookmarked
Shopper & Customer The Cascading Challenge of Merchant-Driven Product Attributes The most common excuse made in the world of business and commerce — often said defensively, in hushed tones and with no small degree of implied embarrassment — is, “it’s the way we’ve always done it.” Well, we’re only human, after all. Stagnation and stasis and the comfort of the known often keeps us from […] Jay Hinman May 17, 2022May 17, 2022 3 min read Technology & InnovationShoppersDept. ApparelConsumersPredictions and ForecastsStrategyMerchandisingMarketing: SocialMarketing: BrandBrick and MortarOperations & Supply ChainTech: AIDept. HBCAI / ML 0 Saving Bookmark this article Bookmarked
Channel: Drug Walgreens names pharmacy leaders DEERFIELD, Ill. — Anita Patel has joined Walgreens as vice president of pharmacy services development, a new role. She will be responsible for prioritizing improvements and advancements within existing pharmacy services as well as identifying and prioritizing new opportunities for growth and innovation within healthcare. She will also take on oversight of the company’s COVID-19 […] MMR May 16, 2022May 16, 2022 < 1 min read WalgreensDept. PharmacyHealth & WellnessCOVID19StrategyPredictions and ForecastsMarketing: BrandOperations & Supply ChainData & InsightsTechnology & Innovation 0 Saving Bookmark this article Bookmarked
Retailer Media Know Your MC: Noah Jones, Senior Retail Media Analyst This is the second of an ongoing series profiling Momentum Commerce team members (MCs for short). Click here to see more of our team, and be sure to check out our open roles! Before coming to Momentum Commerce, what was your experience in the eCommerce space? I came out of school with a degree in […] Momentum Commerce May 16, 2022May 16, 2022 2 min read Marketing: Retail MediaAmazonWalmartTargetMarketing: BrandDept. DairyDept. BeverageAssociates 0 Saving Bookmark this article Bookmarked
Data & Insights How To Improve Brand Experience in the Post-Purchase Phase Every e-commerce business strives to give its customers the best experience (CX) associated with their brand. Starting from a user-friendly site to a great checkout experience and a support team that’s available around the clock to tend to customer issues, and so much more. However, the situation becomes radically different when the critical post-purchase phase […] Latest Shipment May 16, 2022May 16, 2022 5 min read Data & InsightsDeliveryShoppersOperations & Supply ChainReturnsCustomer ExperienceCustomer ExperienceDept. NonfoodESG and CSRMarketing: Direct & PersonalizationMarketing: Loyalty & SubscriptionMarketing: TradePredictions and ForecastsPricing & PromotionsMarketing: Brand 0 Saving Bookmark this article Bookmarked
Technology & Innovation Uber Eats pilots autonomous delivery with Serve Robotics, Motional Uber Eats is launching two autonomous delivery pilots in Los Angeles on Monday with Serve Robotics, a robotic sidewalk delivery startup, and Motional, an autonomous vehicle technology company. The new programs are a part of a range of new products Uber is launching across its ride-hail and delivery platforms, which are being announced on Monday […] Tech Crunch May 15, 2022May 15, 2022 3 min read Tech: RoboticsTechnology & InnovationPartnershipsDeliveryTrends: TechShoppersUbereatsDept. GroceryAutonomous VehiclesOperations & Supply ChainHoliday & EventsFood DeliveryPredictions and ForecastsMarketing: BrandHealth & WellnessGovernmentDept. Natural / Organic 0 Saving Bookmark this article Bookmarked
Technology & Innovation Why Cryptocurrency, Blockchain, Web3, and NFTs Will Reshape the Future of Ecommerce | DSI “I believe this is where the internet is heading and it’s where commerce is heading.” — Justin King, Chief Evangelist, Salsify When you hear the terms cryptocurrency, blockchain, Web3, and non-fungible tokens (NFTs), they may almost sound like words from a foreign language. But these phrases could actually reshape the future of ecommerce. “In 1997, […] Digital Shelf Institute May 15, 2022May 15, 2022 6 min read CryptoNFTblockchainShoppersPredictions and ForecastsTechnology & InnovationMerchandisingConsumersMarketing: SocialResults & InvestmentDept. ApparelESG and CSRPodcastsDept. NonfoodMarketing: ShopperStreamingStrategyOwned Brands (Private Label)Meta (Facebook)Data & InsightsMarketing: In StoreAmazonMarketing: BrandGoogleMarketing: Direct & PersonalizationTrends: TechCOVID19Agencies 0 Saving Bookmark this article Bookmarked
Corporate Strategy Retail TouchPoints Reveals 2022’s 40 Under 40 Winners Retail TouchPoints and design:retail have unveiled the 2022 slate of 40 Under 40 Award winners. Representing the entire retail realm — from store design to CX strategy, ecommerce and retail operations — the 40 Under 40 Awards spotlight up-and-coming leaders who have done innovative and remarkable work and contributed significantly to the progress of the […] Retail TouchPoints May 13, 2022May 13, 2022 2 min read ExecutivesTechnology & InnovationOperations & Supply ChainStrategyDept. GroceryMarketing: BrandDept. NonfoodTargetRite AidIndustry Conferences and EventsCPG: Adult BeverageDept. Adult BevDept. HBCDept. ApparelData & InsightsCustomer ExperienceCustomer ExperienceTrends: RetailBrick and Mortar 0 Saving Bookmark this article Bookmarked
Media & Marketing Why Community Branding Efforts Fail As I traveled the U.S. giving talks to economic development professionals on how their community brand could uniquely deliver the American Dream, I had the opportunity to listen to stories of many failed community branding efforts. I found the stories unfortunate because for the most part the failures were avoidable. The typical root cause of […] Branding Strategy May 13, 2022May 13, 2022 3 min read Marketing: BrandStrategyEconomyTechnology & InnovationMarketing: SocialHealth & WellnessResults & InvestmentInternationalCompetitionSustainabilityGovernmentData & Insights 0 Saving Bookmark this article Bookmarked
Technology & Innovation Kia takes inspiration from nature for new audio signature Teaming up with DaHouse, the brand created a synthesizer that was used for the audio logo, sounds inside Kia vehicles and an album by metaverse artist Wave. MarketingDive May 13, 2022May 13, 2022 < 1 min read MetaverseTrends: TechMarketing: Brand 0 Saving Bookmark this article Bookmarked
Media & Marketing Infographic: 5 trends social media managers should follow Looking to switch up your social content? This infographic provides five stats that all social media marketers should know. Regardless of whether your company has completely abandoned Facebook or you’re waiting with bated breath to see what Elon Musk eventually does to Twitter, social media strategy is a must for any successful organization. [RELATED: Enter […] PR Daily May 13, 2022May 13, 2022 2 min read Marketing: SocialESG and CSRData VisualizationTwitterMeta (Facebook)Marketing: BrandStrategyData & InsightsTikTokDept. NonfoodTechnology & InnovationPartnershipsRestaurantsDept. ApparelGoogleExecutivesDept. GroceryDept. BeverageInternational - UK 0 Saving Bookmark this article Bookmarked
Partnerships & Alt Profit Robinsons adds cricket’s The Hundred to its sporting partnerships Robinsons is to be the official soft drinks partner of cricket competition The Hundred for the 2022 season. The three-year agreement will see The Hundred feature on Robinsons’ packaging and branding across eight cricket grounds during the competition. From June, Robinsons will run a “win tickets” promotion to reward consumers, backed by an in-store and […] Talking Retail May 13, 2022May 13, 2022 < 1 min read PartnershipsCompetitionPackagingConsumersMarketing: In StoreMarketing: BrandDept. Beverage 0 Saving Bookmark this article Bookmarked
Media & Marketing Why May is the New Black Friday When we think about big revenue-generating opportunities on the calendar, we typically focus on November and December, particularly Black Friday. But sales on Black Friday last year — both in-store and online — dropped below pre-pandemic levels. Heading in the opposite direction is May, which is quickly becoming one of the most important revenue-generating moments of the […] Sai Koppala May 12, 2022May 12, 2022 3 min read Pricing & PromotionsHoliday & EventsMarketing: TradeShoppersConsumersCOVID19Marketing: In StoreBrick and MortarStore LocationAssociatesThick DataHealth & WellnessAcquisitionExecutivesMarketing: BrandMarketing: Direct & PersonalizationMarketing: Loyalty & SubscriptionMarketing: SocialMeta (Facebook) 0 Saving Bookmark this article Bookmarked
Channel: Drug WBA reduces its stake in AmerisourceBergen DEERFIELD, Ill.– Walgreens Boots Alliance, Inc. (WBA) has sold 6.0 million shares of AmerisourceBergen Corp. common stock pursuant to Rule 144 at a price of $150 per share. After the sale, Walgreens Boots Alliance’s ownership of AmerisourceBergen’s common stock decreased from approximately 28.1% to approximately 25.2%. The sale has no impact on the long-term partnership […] MMR May 12, 2022May 12, 2022 < 1 min read WalgreensExecutivesPartnershipsResults & InvestmentInternationalMarketing: SocialMarketing: Brand 0 Saving Bookmark this article Bookmarked
Department & Category Rice Krispies Treats debuts new cinnamon sugar flavor BATTLE CREEK, Mich. — Kellogg Co.’s Rice Krispies brand has created the Rice Krispies Treats Homestyle Cinnamon Sugar snack with marshmallows, butter and a sprinkle of cinnamon. Cinnamon Sugar joins existing Rice Krispies Treats Homestyle flavors: Original and Chocolate. “Whether you’re a busy parent packing lunch boxes or a grown-up kid craving a taste of […] MMR May 11, 2022May 11, 2022 < 1 min read Dept. GroceryStore LocationMarketing: BrandBrick and Mortar 0 Saving Bookmark this article Bookmarked
Department: Food Cadbury’s bakery products get fresh new look The producer of fresh bakery products for Cadbury has created new packaging for the range. The new pack designs by Baker & Baker include the updated Cadbury logo, which now feature across the chocolate brand’s portfolio. Baker & Baker manufactures a range of fresh bakery products, including mini-bites, cookies and doughnuts, as part of its […] Talking Retail May 11, 2022May 11, 2022 < 1 min read Dept. PerimeterDept. FreshDept. BakeryPackagingMarketing: Brand 0 Saving Bookmark this article Bookmarked
Trends & External Forces Airbnb is reinventing itself — Brian Chesky tells us why Airbnb just redesigned its website to change the way users search for listings on the platform. Category search allows users to explore travel without having a specific destination in mind. Rather, they can look for A-frames or countryside homes or places near great golfing experiences. The company also introduced split stays (where users can book […] Tech Crunch May 11, 2022May 11, 2022 3 min read COVID19StrategyPredictions and ForecastsMarketing: SocialMarketing: BrandExecutivesDept. NonfoodDept. FuelDept. Apparel 0 Saving Bookmark this article Bookmarked
Media & Marketing Building Brands On The Three Dimensions Of Ease Make life easy. Keep it simple. Be convenient. These are benefits that will never go out of date. The proliferation of product and service options, and the diffusion of accelerating technologies have made decision-making more difficult than ever. Information overload sometimes confuses rather than confirms, making us uncertain. Through the use of technology, we sometimes […] Branding Strategy May 10, 2022May 10, 2022 3 min read StrategyMarketing: BrandThick DataConsumersTechnology & InnovationMarketing: SocialData & InsightsExecutivesShoppersTrends: TechDept. FuelPredictions and ForecastsAutonomous VehiclesOwned Brands (Private Label)Dept. NonfoodTech: AIAmazonAI / ML 0 Saving Bookmark this article Bookmarked
Corporate Strategy 6 Brand Strategy Models For Focus And Structure For over 20 years, I’ve been working in or running my own branding agency. First design side, and then moving strategy side, I’ve learned a thing or two in my time. However, there is one thing which I seem to learn but then need to relearn again and again, and that is the need for […] Branding Strategy May 10, 2022May 10, 2022 7 min read StrategyMarketing: BrandTechnology & InnovationMarketing: UGCMarketing: SocialCompetitionESG and CSRPredictions and ForecastsPartnershipsMarketing: OOHSustainabilityLegal & CriminalGovernmentGoogleEconomyAssociates 0 Saving Bookmark this article Bookmarked
CPG: Food Cathedral City cheese debuts new branding Cathedral City cheese has created new packaging and designs in its first major change of branding in six years. The new look features a modern, re-designed city scene with the cathedral centre-stage, while the familiar burgundy colouring is retained. The pack also features a signature from the brand’s master cheese grader, highlighting the quality checks […] Talking Retail May 9, 2022May 9, 2022 < 1 min read Dept. DairyMarketing: BrandPackaging 0 Saving Bookmark this article Bookmarked
Media & Marketing Quick tips for working with TikTok influencers The most important step is finding the right influencers to speak to your audience. Here’s how. If you’ve never worked with TikTok influencers before, the whole affair can seem daunting, from finding the right people to paying the right price or producing the right content. But it really doesn’t have to be scary. Let Rome […] PR Daily May 9, 2022May 9, 2022 2 min read Marketing: SocialTikTokESG and CSRHealth & WellnessTwitterTargetMarketing: BrandAgencies 0 Saving Bookmark this article Bookmarked
Channel: Dollar/Value Channel: Dollar/Value Corporate Strategy Corporate Finance Department: Consumer Durables Media & Marketing Shopper & Customer Technology & Innovation Trends & External Forces Operations & Supply Chain Stores & Formats Dollar General post strong sales gains in first quarter GOODLETTSVILLE, Tenn. — Dollar General on Thursday reported net sales of $8.8 billion for its fiscal year 2022 first quarter, an increase of 4.2% over the prior-year period. The net sales increase was primarily driven by positive sales contributions from new stores, partially offset by a slight decline in same-store sales and the impact of […] Written by MMR May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Data & Insights Corporate Strategy Department: HBC Media & Marketing Data & Insights Shopper & Customer Trends & External Forces Merchandising CVS to launch virtual primary care solution WOONSOCKET, R.I. — CVS Health announced on Thursday the launch of CVS Health Virtual Primary Care, a new virtual care solution available through a single digital platform. The offering connects CVS Health’s services, clinical expertise, and data for a more coordinated and consumer-centric health care experience. The company said the new solution enables consumers to […] Written by MMR May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Retailer Media Corporate Strategy Media & Marketing Retailer Media Data & Insights 22% Of Brands Are Unhappy With How They Allocate Their Retail Media Budget. But There’s a Better Way Retail media networks (RMNs) are an exciting place to run ads, because of the valuable first-party data that retailers have about their customers. RMNs create an ability to target a specific retailer’s customers and provide valuable insights into how people shop. And brands certainly are not hurting for choices. Just last week, Ulta announced a media network and the hotel chain, Marriott, the week prior. Written by Bobsled Marketing May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Corporate Finance Retail Earnings Confuse Rather than Clarify Earnings, and retail earnings in particular, are not as straightforward as they sometimes seem. Written by NASDAQ May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked
Technology & Innovation Partnerships & Alt Profit Media & Marketing Data & Insights Shopper & Customer Technology & Innovation Trends & External Forces Associates & Employees Merchandising Operations & Supply Chain Stores & Formats Developing a Perfect Store Strategy in 2022 In 2022, the perfect store is rooted in constant evolution — a system that maybe isn’t perfect in every moment, but is agile always, malleable when needed, and capable of critical self-reflection. These innate characteristics of the modern perfect store are supported by, and in return support, the adoption of a few important technologies and […] Written by Dor Sela May 26, 2022May 26, 2022 Saving Bookmark this article Bookmarked