Marketing: Brand

Articles on brand marketing.

  1. Shopper & Customer

Inflation is Changing the Way Consumers Spend Money — Here’s How Retailers Can Cope

With prolonged inflation, hiked interest rates, and an economic downturn, it’s no wonder consumers are feeling an increased amount of stress when making purchases or buying services. And with the holiday season upon us, many are rethinking their spending habits even more than they already were. In fact, 60 percent of consumers say their priorities keep changing […]
3 min read
0
  1. Corporate Strategy

Brands As Business Models

As a professor of business and management consultant I find myself in a variety of organizations. One of the questions I often ask both senior managers and line personnel is how their organization makes money. Another way to ask the question is to ask for a description of the firm’s business model. In many organizations […]
4 min read
0
  1. Corporate Strategy

The Age Of The Sustainable Brand

There has been a lot in the news about “The Great Reset” when it comes to converting from fossil fuels to renewable energy. Brands should also consider another kind of “reset” … one that deals with marketing themselves as sustainable. There’s no doubt that a greater emphasis on sustainability is here to stay and will […]
4 min read
0
  1. Channel: Mass

Prof G Markets: Target and Walmart Earnings, Hedge Funds and Pinterest, and Estée Lauder Buys Tom Ford

Description: This week on Prof G Markets, Scott explains why Target and Walmart had such contrasting earnings reports for the third quarter, and offers his insight on Target’s brand strategy. He then shares his thoughts on why hedge funds might be buying up shares of Pinterest, and whether hedge fund disclosures are worth paying attention […]
< 1 min read
0
  1. Data & Insights

How to Increase E-commerce Conversion Rates Through Video Marketing

Not getting enough conversions despite getting more visitors? It’s time to include quality video content in your e-commerce website and marketing process. Also, videos can help you attract more potential customers and build your brand apart from encouraging them to shop.  Ready to get started? Here are ways you can use videos in your existing […]
4 min read
0
  1. Trends & External Forces

Global Retail Leaders Honored by RETHINK Retail

RETHINK Retail is pleased to announce the exclusive community of Global Retail Leaders. This collective is comprised of senior executives leading vision and transformation at the world’s top retail companies and the trajectory of the retail industry as a whole. The Global Retail Leaders (GRL) is a worldwide network of the most influential executives with […]
2 min read
0
  1. Associates & Employees

CNBC: Unionized Starbucks Workers Strike at More Than 100 Stores on Red Cup Day

Workers at 113 unionized Starbucks locations reportedly planned to strike on Nov. 17, Red Cup Day, for at least part of operating hours, according to CNBC and other media outlets. The annual event, when the chain gives away reusable red cups with any purchase, has become one of its busiest days due to the collectability […]
2 min read
0
  1. Channel: Drug

Walgreens taps Canady to head merchandising operations

DEERFIELD, Ill. _ Veteran mass market retailing executive Cory Canady has been named head of merchandising operations and transformation at Walgreens. Cory Canady With more than 20 years of experience across merchandising, product innovation, transformation and general management, Canady has a proven record of developing customer-focused strategies, successfully launching new products, improving profitability and leading […]
2 min read
0
  1. Agencies & Vendors

Walmart ranks No. 1 in 2022 Kantar PoweRanking

NEW YORK — Walmart took the top spot in Kantar’s PoweRanking report for the 26th consecutive year, a feat that Kantar calls a testament to the retailer’s strength, scale, and focus over time. PoweRanking is the industry’s leading assessment of best-in-class manufacturers and retailers. Chosen by their peers, leaders are ranked on a range of […]
2 min read
0
  1. Media & Marketing

How Twitter Is Weakening Its Brand

A powerful brand is the consistent identity of a trusted source. A powerful brand reflects its trusted reputation for quality, leadership, and integrity, underpinning all stakeholder relationships. A powerful brand is not merely a marketing concept. It is not an academic theory. It is not a line in an advertising slogan. A powerful brand is […]
4 min read
0
  1. Trends & External Forces

NGA says new FDA rule will hurt small grocers

WASHINGTON – The National Grocers Association (NGA), which represents independent supermarket operators, issued a statement on Wednesday contending that a proposed Food and Drug Administration rule on food traceability would disproportionately hurt small grocers. The trade group notes that the proposed rule aims to establish additional traceability recordkeeping requirements for persons who manufacture, process, pack […]
2 min read
0
  1. Shopper & Customer

Audience profiling: The ultimate guide

Sure, you’ve probably heard of audience profiling. But how much do you really know about what it is, how it works, and how it can benefit your overall marketing strategy? In this blog we’ll take a whistle-stop tour through the key points of this important topic, covering the following… What is audience profiling?  Why is […]
7 min read
0
  1. Shopper & Customer

How To Balance Innovation And Cost Cutting

With both inflation and recession fears high, many companies are embarking on cost-reduction initiatives. Moreover, the dislocations of the pandemic have changed many customer needs and buying patterns. So much flux may be unnerving but actually creates opportunity for firms to alter business models in ways that both reduce expenses and keep customers delighted. This […]
4 min read
0
  1. Shopper & Customer

Building a Customer Retention Strategy

Most CPG founders are so focused on acquiring new customers that they don’t spend enough time and energy retaining their existing ones. According to Neil Patel, “The probability of selling to an existing customer is 60-80%, while the probability of selling to a new prospect is 5-20%.” On top of this, customer acquisition costs for […]
5 min read
0
  1. Media & Marketing

HDA unveils redesigned HDA.org

ARLINGTON, Va. — The Healthcare Distribution Alliance (HDA) on Monday launched a next-generation website, located at HDA.org. The website features a bright, contemporary design and intuitive functionality with member database integration and a resource-rich “Industry Hub.” Importantly, HDA’s existing web properties — HealthDelivered.org as well as the HDA Research Foundation and the Pharmaceutical Cargo Security […]
< 1 min read
0
  1. Media & Marketing

Amazon Prime’s Bundling Strategy

Which is better for the brand? Asking users to pay for individual services? Or asking users to buy a bundle of services? There is a lot behavioral psychology involved in this choice that affects brand perceptions. There are inherent risks whichever approach a brand employs. Research shows that individual fees feel more personalized as a […]
5 min read
0
  1. Owned Brands (Private Label)

PLMA’s 2022 Salute to Excellence award winners

CHICAGO — Walmart’s Sam’s Choice oatmilk chocolate bar; Albertsons’Signature Reserve ravioli with porcini mushrooms and truffle; and biodegradable household cleaner from Sprouts Farmers Market are among PLMA’s 2022 Salute to Excellence award winners for store brand innovation. They join nearly 100 other Salute to Excellence winners announced today at PLMA’s 2022 Private Label Trade Show […]
2 min read
0
  1. Department & Category

SQFI hands out Excellence Awards for 2022

ARLINGTON, Va. – The Safe Quality Food Institute (SQFI), a division of FMI – The Food Industry Association — announced Joe Wieland and Karen Vanegas as recipients of the 2022 SQF Excellence Awards at SQF Unites in Orlando, Fla. Wieland was recognized with the Excellence in SQF Auditing Award while Vanegas received the Excellence in […]
2 min read
0
  1. Channel: Ecommerce & Digital

Gap Falls into Amazon with Brand ‘Store’ and New Baby Gear Line

Gap, one of America’s most storied mall-based brands, is opening up shop on what has essentially become the country’s biggest mall — Amazon. Under the new partnership with Amazon Fashion in the U.S. and Canada, Gap has opened a dedicated brand “store” offering its apparel essentials — including denim, tees, socks, underwear and sleepwear — […]
2 min read
0
  1. Channel: Drug

WBA expands disability representation

DEERFIELD, Ill. — Walgreens Boots Alliance Inc. (WBA) is strengthening its commitment to increasing the representation of people with disabilities at all levels across the company’s U.S. segments and redesigning its annual bonus plan in the U.S. to include a disability representation metric to drive this commitment. The company will be the first in the […]
2 min read
0
  1. Media & Marketing

How Scarcity Wields Influence For Brands

Persuasion engages innate human responses. When used as an influence tactic, scarcity can change beliefs, attitudes, or behaviors due to actual or perceived pressure. Social psychologists have been especially interested in scarcity and influence because it can cause significant behavior changes and result in people making decisions they otherwise would not have made. Items have […]
3 min read
0
  1. Shopper & Customer

5 Ways Luxury Brands Can Retain Vital Customers

The recession clock is ticking, and it’s gets louder as it ticks faster. JP Morgan Chase CEO Jamie Dimon told CNBC that a recession is all but inevitable. Others may argue that the recession has already hit, based on the traditional definition as two consecutive quarters of negative GDP growth, which occurred earlier this year. […]
8 min read
0
  1. Media & Marketing

The True Purpose Of Digital

This video posted by Samuel Bendett got my attention. It shows a drone made of sticks and a few plastic propellers powered by a simple motor. Have a look. Tyler Cowen also posted the video with a rhetorical question about whether the next war will be fought with sticks and stones. I would ask the […]
2 min read
0
  1. Media & Marketing

Bucket List

The Boston Globe reports that “fans of Market Basket are in a tizzy this season about the New England grocery store chain’s recent announcement that an unusual — yet apparently very popular — product is back on its shelves: official Market Basket-branded buckets. “According to a spokesperson, the five-gallon plastic tubs, which feature an old-school […]
< 1 min read
0
  1. Merchandising

At Panera Bread Packaging Helps Drive Success

  Marketing matters and at Panera Bread packaging is a key took in their marketing tool kit.  Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®, stated, “brand messaging is transferred to the consumer via packing and Panera Bread does a very good job utilizing packaging to tell it story. Recently, Panera Bread announced […]
3 min read
0
  1. Shopper & Customer

Who Buys The Jeep Brand And Why?

The recently passed Infrastruture and Inflation Reduction Acts include sweeping provisions to reduce emissions from gas-powered vehicles and advance the adoption of electric cars. And more recently National Highway Traffic Safety Administration (NHTSA) has revised its fuel-efficiency standards upward to an average of 49 miles per gallon for new cars by 2026. Increasing the production […]
7 min read
0
  1. Media & Marketing

Building Immersive Brand Experiences

Prior to the pandemic, Starbucks’ founder, Howard Schultz, stated that the way forward for brands is making your branded space an “experiential destination.” At that time, Starbucks’ CEO, Kevin Johnson said, “To survive, merchants need to create unique and immersive in-store experiences.” Covid-19 changed things for Starbucks as the company post-pandemic focuses more on drive […]
4 min read
0
  1. Channel: Drug

CVS Health reaches agreement for opioid settlement

WOONSOCKET, R.I. — CVS Health announced Wednesday that it has agreed in principle to a financial resolution designed to substantially resolve all opioid lawsuits and claims against the company by states, political subdivisions, such as counties and cities, and tribes in the United States. If all conditions are satisfied and the non-monetary terms – which […]
2 min read
0
  1. Department: Consumer Durables

Ralph Lauren is Outfitting Digital Characters and Changing its Logo in Fortnite

Apparel brand Ralph Lauren and digital game world Fortnite are collaborating to create a digital and physical fashion collection that will live in the online game platform owned by Epic Games and be available for purchase in the real world. The digital collection includes outfits containing “sport graphics and bold designs” with “eye-catching color palettes,” […]
2 min read
0

Trending Topics

Editor’s Choice

  1. Shopper & Customer
  2. Department: Consumer Durables
  3. Department: Nonfood
  4. Corporate Strategy
  5. Corporate Finance
  6. ESG
  7. Partnerships & Alt Profit
  8. Media & Marketing
  9. Retailer Media
  10. Agencies & Vendors
  11. Data & Insights
  12. Shopper & Customer
  13. Trends & External Forces
  14. Associates & Employees
  15. Operations & Supply Chain
  16. Stores & Formats

Retail Media is Here in a Big Way: Should Search be Worried?

By John Spiropoulos Media is filled with evolutionary step-change transitions which permanently alter the marketplace. Each evolutionary event, seen in terms of advertiser outlays – the media mix – is driven by incremental change during economic uncertainty. This is particularly true – and trackable – in modern times. Some of these events were covered in […]
Written by
  1. Media & Marketing
  2. Department: Consumer Durables
  3. Department: HBC
  4. Department: Nonfood
  5. Corporate Finance
  6. Partnerships & Alt Profit
  7. Media & Marketing
  8. Agencies & Vendors
  9. Data & Insights
  10. Technology & Innovation
  11. Holiday & Events

U.S. SMI Core Release Note – October 2022

SMI Core data captures the actual spend data from the SMI Pool partners of major holding companies and large independent agencies, representing up to 95% of all US national brand ad spending, to provide a complete monthly view of the SMI Pool market size, investment share and category performance. Core Data delivers detailed ad intelligence across all media […]
Written by
  1. Trends & External Forces
  2. Channel: Grocery
  3. Department: HBC
  4. ESG
  5. Media & Marketing
  6. Trends & External Forces
  7. Associates & Employees
  8. Merchandising

Kroger Health Center marks first anniversary

CINCINNATI — The Kroger Health Center for Advanced Community Care, a joint project of Kroger Health and the University of Cincinnati James L. Winkle College of Pharmacy, recently celebrated its one-year anniversary. The Center employs pharmacists, technicians, nurse practitioners, and dietitians to provide an interprofessional model of care. It also provides practical experiences for students […]
Written by
  1. Channel: Dollar/Value
  2. Corporate Strategy
  3. Corporate Finance
  4. Corporate Purpose
  5. ESG
  6. Media & Marketing
  7. Shopper & Customer
  8. Associates & Employees
  9. Merchandising
  10. Operations & Supply Chain
  11. Stores & Formats

Dollar Tree sales up 8.1% in third quarter

CHESAPEAKE, Va.— Dollar Tree executives said the retailer’s new pricing strategy lifted operating income nearly 23% to $381 million in the third quarter ended October 29. Top-line sales rose 8.1% to $6.94 billion. Comparable-store sales at its Dollar Tree stores increased 8.6% from a year earlier, while comps at its Family Dollar stores were up […]
Written by

Trending