Marketing: Brand

Articles on brand marketing.

  1. Shopper & Customer
In the world of product startups, crowdfunding has become a popular way to finance and gauge interest in innovative products. Platforms like Kickstarter and Indiegogo have turned dreams into reality for countless inventors and entrepreneurs. But what happens when a crowdfunding campaign doesn’t hit its target? Is it the end of the road for your […]
  1. Shopper & Customer
  Digital hand-held technology, specifically smartphones, has driven a decline in traditional network TV viewing, reshaping how and where consumers eat, according to Steven Johnson, Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®. As consumer behavior evolves, the perceived value of a product or brand can shift. The team at Foodservice Solutions® understands that consumers are […]
  1. Department & Category
  The line between restaurants and food retailers is growing ever thinner. The battle for America’s food dollars has intensified as consumers embrace fresh, prepared, ready-2-eat (RTE) and heat-n-eat (HNE) options available across a rapidly expanding spectrum of retail channels. Convenience stores, chain drug stores, grocery stores, club stores, mass merchandisers, vending machines, and even […]
  1. Shopper & Customer
  What do consumers think a Grocerant is? According to Steven Johnson, the Grocerant Guru® at Tacoma, WA-based Foodservice Solutions®, the man who coined the term “Grocerant,” it is “any retail food item that is fresh prepared Ready-2-Eat or Heat-N-Eat.” Traditionally, these items have been found in grocery store service delis, convenience store prepared food […]
  1. Holiday & Events
For brands, the Super Bowl has become more than just an annual sporting event — the Big Game is now a big moment for brands to make a splash and connect with consumers. A game-day ad is the traditional method, but increasingly, brands are thinking outside the 30-second ad spot with activations that lean into […]
  1. Technology & Innovation
Qsic, an in-store audio platform tapping GenAI audio and data intelligence, reports that Marc Walkin has joined the company as its new Vice President of Marketing. “As retailers look to turn on new revenue streams, in-store retail media is emerging as the next major growth area, presenting a massive opportunity for audio as an advertising […]
  1. Channel: Restaurants
  As fast food continues to be dominated by price wars and value-driven menus, Subway finds itself on a different path, relying on its foundational “better for you” brand promise according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. For decades, Subway positioned itself as the go-to fast-food option for health-conscious diners, […]
  1. Shopper & Customer
As ecommerce solidifies its position as a critical revenue growth driver for brands, organizations must reevaluate their operations to take a more holistic omnichannel approach to commerce. Category management is central to this transformation and an underrated element of it. In our new research piece, eCatman and the Path to Omni-Category Management, co-authored with TPG, […]
  1. Data & Insights
In an increasingly fast-paced advertising landscape, AI is no longer a futuristic concept — it’s here and a present-day necessity, giving those who use it effectively a massive advantage. A survey by Influencer Marketing Hub found that 60% of marketers are already using AI in their marketing. As AI fundamentally reshapes the landscape and opportunities […]
  1. Department: Food
  Kids Eat Free promotions have long been a cornerstone for family-oriented restaurants like IHOP and Denny’s, offering a compelling traffic-driving incentive for parents. However, as guest traffic declines across restaurant categories, this once-exclusive restaurant strategy is now being adopted by non-traditional fresh food retailers, convenience stores (C-stores), and even grocery store delis. Steven Johnson […]
  1. Trends & External Forces
In the competitive retail industry, your brand is one of your most valuable assets. A strong brand identity—comprising logos, names, taglines, and other unique elements—distinguishes your products or services from competitors. However, creating and maintaining a robust brand requires more than innovative design and marketing. It demands legal protection to ensure your intellectual property isn’t […]
  1. Department & Category
  7-Eleven’s history with iconic food and beverage offerings such as coffee, Big Bite hot dogs, and Slurpee’s has made it a retail leader in convenience and brand innovation. Leveraging decades of success, 7-Eleven continues to modernize its food offerings while embracing new industry trends. Steven Johnson Grocerant  Guru® at Tacoma, WA based Foodservice Solutions® […]
  1. Channel: Mass
Walmart has unveiled a refreshed look and feel to better showcase its legacy and commitment to its customers. The comprehensive image revamp will extend across channels and touch points from the retailer’s website and app to all stores. The new branding was rolled out in Walmart’s Store 4108 in Springdale, Ark., this past October and […]
  1. Channel: Grocery
  Kroger, one of the United States’ largest grocery chains, faces an increasingly challenging road ahead. The failed merger with Albertsons, intensified scrutiny over food stamp benefits, and a fragmented brand strategy are creating a conundrum for this retail giant. As competitors adapt more rapidly to changing consumer preferences, Kroger’s struggles highlight the evolving dynamics […]
  1. Department: Beverage
  The coffee sector is facing a dynamic shift as legacy brands struggle to innovate while new regional players capitalize on customer preferences for value, quality, and service. As consumers redefine what they expect from coffee experiences, price sensitivity and innovative offerings are driving a wave of migration away from industry stalwarts. Steven Johnson the […]
  1. Data & Insights
  Success does leave clues, and in the minds-eye of the team at Tacoma, WA-based Foodservice Solutions® and its Grocerant Guru® Steven Johnson, “McDonald’s digital app is not just the industry standard today—it’s a benchmark getting better every day.” Jim Collins’ legendary book Good to Great laid out what separates top-performing businesses, and nowhere is […]
  1. Data & Insights
  Consider this, digital guests are less satisfied than dine-in guests. In today’s competitive foodservice landscape, ensuring happy customers is more critical than ever for success. New data underscores a critical disparity—customers who dine in are often happier than those who experience a restaurant digitally through delivery, mobile apps, or takeout. According to updated insights […]
  1. Data & Insights
The CPGGUYS are joined in this episode by industry analyst Andrew Lipsman. With a decade plus of observing and analyzing the omnichannel market and retail transformation, he is arguably one of the most revered analysts of our time. We have a deep dialogue on the year that passed us by and who the retail media […]
  1. Channel: Restaurants
  In the last decade, the foodservice and commercial real estate industries have increasingly overlapped, especially as restaurant chains falter under the weight of declining consumer relevance, rising operating costs, and outdated models, according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions®. The key question facing investors today isn’t whether the struggling […]
  1. Retail Ecosystem
While consumer brands are gearing up for the holiday season, many are looking even further ahead to the consumer tech event of the year – the Consumer Electronics Show (CES). Hosted in Las Vegas in January every year, the dynamic show brings together thousands of companies and professionals, spotlighting the latest innovations and products in […]
  1. Shopper & Customer
By Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights and Kellie Hardin, Client Insights Consultant Hispanics make up 20% of the U.S. population, a number the U.S. Census Bureau expects to grow 50% by 2060. This diverse and young group of consumers represents more than two dozen countries in the […]
  1. Stores & Formats
  Chi-Chi’s, once a celebrated pioneer in Tex-Mex cuisine within the United States, retains an enduring allure despite the closure of its U.S. restaurants in 2004. Today, the brand survives through a robust retail presence, primarily focused on salsa, tortillas, and related products. With consumers increasingly craving bold flavors and convenient meal solutions, Chi-Chi’s stands […]
  1. Data & Insights
  Over the last five years according to Steven Johnson Grocerant Guru® at Tacoma, WA based Foodservice Solutions® believes that Jack in the Box has seen mounting challenges as it struggles to remain relevant in a fiercely competitive quick-service restaurant (QSR) market. Once a prominent force in fast food, the brand now finds itself outpaced […]
  1. Technology & Innovation
As the Christmas and New Year break fast approaches, RTIH Founder and Editor, Scott Thompson, runs through his key retail tech related takeaways from a hugely eventful and fascinating 2024. Ignore AI at your peril Using AI to nudge people towards better choices, like suggesting alternatives to high sodium products, could revolutionise how shoppers interact […]

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  1. Data & Insights
  2. Partnerships & Alt Profit
  3. Media & Marketing
  4. Data & Insights
  5. Shopper & Customer
1-800-Flowers still leads in US, FTD is gaining share 1-800-Flowers is the largest flower service by sales headed into Valentine’s Day 2025, according to Earnest credit card data. However, the industry stalwart is likely to lose share this season if recent trends continue. Access chart in Dash. 1-800-Flowers commanded 37.0% of Valentine’s Day flower sales […]
  1. Holiday & Events
  2. Holiday & Events
A good number of consumers, over 77%, believe there are better deals available after the holidays, and nearly 51% plan to take advantage by making a large purchase in late December and January. Those are top findings from a Holiday Green survey, from CouponCabin, regarding consumer habits in the post-holiday time frame. When it comes to post-holiday […]
  1. Trends & External Forces
  2. Data & Insights
  3. Technology & Innovation
  4. Trends & External Forces
IAB’s 2025 Outlook: A Snapshot into Ad Spend, Opportunities, and Strategies for Growth offering an early glimpse into ad spending trends for the coming year. The report is a must-read to gain and understanding of brand and agency buyers’ growth strategies and the challenges they foresee. The report covers: 2025 projections for the market overall […]
  1. Data & Insights
  2. Technology & Innovation
There’s been a lot of talk lately about artificial intelligence (AI) and generative AI (GenAI) and how these technologies are going to revolutionize retail. But the retail revolution can’t be accomplished with sweeping generalizations about putting more technology into stores. Successful retail outcomes are built using technology to solve specific challenges, expanding on wins and […]

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