Trends: Shopping

Articles on shoppers and shopping trends.

  1. Shopper & Customer

Vehicle Cleaning Industry Analysis: Retail Share Shifts, Brand Performance, and Shopper Trends

Download our latest report to understand how vehicle cleaning spend is shifting across retailers, brands, and shopper segments. Vehicle cleaning spend continues to evolve across major retailers, with meaningful shifts in channel share, brand positioning, and shopper behavior. In this report, YipitData analyzes transaction-level data to uncover how Amazon is gaining share, how leading brands […]
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  1. Data & Insights

Webinar: Emerging Spring Trends in Home Improvement: Key Market Shifts to Watch This Season

Join YipitData on April 21 at 11:00 AM ET Join YipitData for a forward-looking view of the Spring season in Home Improvement. We’ll explore key trends from the past 12 months across seasonal categories like Lawn & Garden and Outdoor Power Equipment and what brands should watch as we head into Spring 2026. This session […]
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  1. Data & Insights

Skincare in Focus: Market Trends, K-Beauty Momentum & Shopper Insights

Join YipitData on April 23 at 1:00 PM ET Join YipitData for a comprehensive look at the evolving skincare landscape. We’ll explore key market and shopper trends shaping the category, alongside a deep dive into the fast-paced and highly innovative K-beauty space. From breakout brands like Medicube, Biodance, and COSRX to emerging product trends and […]
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  1. Shopper & Customer

Pokémon: Shopper Repeat Behavior and Cross Shopping Trends

Download our latest toys and games report for a data driven view of how Pokémon trading cards are shaping shopper engagement, repeat purchasing, and cross category demand across retailers. Card games remain an important segment within the broader toys market, with Pokémon driving strong shopper engagement across retailers. Understanding how Pokémon buyers shop the category […]
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  1. Trends & External Forces

Small Appliances 2025 Performance and Competitive Landscape

Download our latest report for a data driven look at small appliance share shifts, retailer performance, and shopper trends across major retailers. The small appliances category is undergoing meaningful share reallocation across channels. From Amazon’s first party gains to Costco’s reacceleration and mix rotation, our latest analysis highlights where share is consolidating, which retailers are […]
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  1. Shopper & Customer

LEGO Day: Shopper Behavior and Cross Shopping Trends

Download our latest report to explore how shoppers engaged with LEGO across retailers and categories, including cross shopping behavior, basket composition, and retail spend dynamics. Shopper behavior around LEGO purchases evolved over the past year as LEGO increasingly appeared within broader shopping trips across retailers and categories. This report examines how LEGO shoppers cross shopped, […]
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  1. Data & Insights

Webinar: Kitchen and Bath Signals from 2025: Market, Pricing & Shopper Trends to Watch in 2026

Join YipitData on February 12th at 2:00 PM ET for a data-driven look at how the home improvement market continued to take shape as macro trends, pricing dynamics, and shopper behavior evolved throughout 2025. Together, these signals helped clarify where demand is holding, how shoppers are adapting, and how different parts of the category are […]
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  1. Data & Insights

Etsy, Shopify Among Early Partners for Microsoft’s Copilot Checkout

Microsoft is following ChatGPT’s lead with the debut of checkout capabilities in its AI-powered assistant Copilot. Among the launch partners for the experience are PayPal, Shopify, Stripe and Etsy, all of which also are early partners for ChatGPT’s Instant Checkout. Shoppers can now complete purchases directly in Copilot conversations, without being redirected to an external […]
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  1. Holiday & Events

Holiday Shopping Trends: Key Patterns From Black Friday Through Cyber Monday

Download our latest report to see how Black Friday and Cyber Monday shaped retailer performance, category demand, and online shopping behavior across Home Improvement, Home, Apparel and Beauty. Holiday 2025 revealed meaningful shifts in where shoppers spent, how categories stacked up during peak moments, and which retailers gained or lost share across the season. The […]
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  1. Shopper & Customer

The Home Improvement Holiday Shopper: Insights into Gifting Behavior and Category Spend

Download our latest report to see how gifting behavior and shopper trends influenced Home Improvement sales during the 2024 holiday season. The holiday season continues to be a key period for Home Improvement retailers, with gifting related categories driving meaningful spikes in sales. As shoppers concentrate more of their spending in November and December, distinct […]
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  1. Media & Marketing

How TikTok Changed the Way Consumers Shop (and What It Means for Your Brand)

Not long ago, shoppers had to visit a store in person to buy everyday items. Fast-forward to today, and the buying journey has completely transformed. With just a few taps on a phone, consumers can purchase anything—pizza, pants, pillows, and everything in between. But one platform is accelerating this shift faster than any other: TikTok. […]
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  1. Shopper & Customer

October Beauty Recap: Prestige Hair Momentum and Category Shifts Across Sephora & Ulta

Download our latest Beauty Monthly Recap to uncover how category performance, brand momentum, and shopper behavior evolved across Sephora and Ulta in October. Prestige hair brands made waves this month, while fragrance continued to lead category growth across beauty. The October recap unpacks how consumers are shifting spend across hair, skincare, and makeup — and […]
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  1. Data & Insights

Mall Operator Simon Adds Omnichannel Multi-Retailer Loyalty Program

Real estate investment trust Simon has launched the Simon+ loyalty program, giving members the opportunity to earn cash back, points and perks for shopping at any Simon Mall or Premium Outlets center, as well as on the company’s digital marketplace, ShopSimon.com, and through links to participating retailers’ websites. More than 500 retailers are already participating […]
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  1. Channel: Ecommerce & Digital

Amazon Prime Day October 2025: Shopper Trends, Category Shifts & Retailer Performance

Download our latest report for a data-driven breakdown of the 2025 Prime Day event — highlighting retailer performance, category dynamics, and how shopper trends are reshaping spend across major deal weeks. This report examines how event-week performance compared year over year, which categories captured the most share, and how price sensitivity and basket behavior evolved […]
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  1. Shopper & Customer

What is Hybrid Shopping and Why is it Important for Product Manufacturers?

Hybrid shopping is transforming the way consumers interact with brands and purchase products, paving the way for a new era of retail. For product manufacturers, understanding this emerging trend isn’t just important—it’s crucial for staying competitive in an increasingly dynamic marketplace. This blog explores the concept of hybrid shopping, why it’s reshaping consumer behavior, and […]
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  1. Shopper & Customer

Fragrance Trends Fall 2025: Shifting Channels, Evolving Shoppers, and Premium Growth

Download our latest report for a breakdown of the U.S. fragrance market in 2025 — highlighting retailer trends, brand performance, pricing dynamics, and evolving shopper behavior. Fragrance continues to stand out as one of beauty’s most dynamic categories, driven by channel diversification, rising luxury share, and an increasingly competitive brand mix. This report explores how […]
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  1. Data & Insights

Webinar: Untangling Hair Care: Market Shifts, Brand Launches & the Pro Channel

Join YipitData on Thursday November 6th at 11am EST for a comprehensive look at the evolving hair care landscape. We’ll explore key market and shopper trends shaping the category, spotlight Moroccanoil’s launch at Ulta, and share fresh insights from our professional channel coverage. From shifting brand performance to the latest distribution dynamics, this session will […]
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  1. Technology & Innovation

Taylor Swift Travis Kelce engagement reshapes shopping trends, Visualsoft research finds

Unless you’ve been holidaying on Mars of late, you’ll be aware that Taylor Swift is now engaged to Travis Kelce. And, if truth be told, the news has probably also reached the Red Planet. So, hey ho… This hasn’t just lit up social media and made Swifties everywhere explode with excitement, it’s reshaping online shopping […]
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  1. Department: HBC

July Beauty Recap: Category Shifts, Breakout Launches, and Viral Brand Movement

Download our latest Beauty Monthly Recap to explore how product launches, category shifts, and shopper behavior are evolving across Ulta and Sephora. Fragrance continues to drive beauty, skincare is seeing signs of softness, and new makeup SKUs are climbing fast. This report unpacks the latest movement in subcategory performance, brand share, and shopper trends—offering a […]
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  1. Shopper & Customer

Sansolo Speaks:  Beyond Shelves, Cases and Coolers

by Michael Sansolo “Demography is destiny” –  French philosopher Auguste Comte We all have the tendency to pay attention to the problems and challenges in front of us.  Sometimes, though, it is by casting our eyes beyond the obvious –  especially focusing on demographic trends that are being dictated by and are affecting our customers […]
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  1. Shopper & Customer

Inside the Cleaning Basket: Shopper Trends & Brand Momentum at Home Depot

Download our latest report to explore how the cleaning category is evolving—and how shopper preferences are reshaping the aisle at Home Depot This report uses transaction data from 2024 through mid-2025 to analyze where and how Home Depot shoppers are spending in the all-purpose cleaner category. It highlights shifts in price tier dynamics, brand performance, […]
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  1. Trends & External Forces

How will online retail deliver 2025?

Online and omnichannel retailers armed with a deeper understanding of shifting consumer behaviour will be well equipped to serve and retain their customers through the all-important delivery and post-purchase phases, explains Rory O’Connor, founder and CEO of delivery management and post-purchase experience software provider, Scurri. The past twelve months have delivered diverging trends in shopper behaviour […]
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  1. Shopper & Customer

[Webinar] Beauty Shopper Trends 2025: Loyalty, Pricing & the New Path to Purchase

Join YipitData on Tuesday, May 20 at 1pm ET for our latest webinar covering Beauty Shopper Trends. In this 45 minute session, we will cover a comprehensive look at how today’s economic realities are reshaping the beauty industry—and what brands and retailers must understand to succeed in 2025 and beyond. From pricing sensitivity and category […]
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  1. Technology & Innovation

Shopping Malls are Making a Comeback — What it Means for Product Manufacturers

Shopping malls were once viewed as relics of the past—casualties of the eCommerce boom and shifting consumer habits. But, against the odds, malls are thriving again. What was once considered outdated is making a strong comeback in communities across the country. For product manufacturers, this revival is not just a phenomenon worth watching; it’s an […]
5 min read
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  1. Technology & Innovation

Including Simbe, Whatnot, bpost, and DoorDash: this week’s biggest retail technology stories

2025 is up and running, it’s nearly the weekend, so let’s kick back and reflect on another eventful week for the retail systems space. Here’s your briefing on the most important stories from the past few days, including N Brown Group, Akeneo, Ibotta, PittaRosso, Scarpe&Scarpe, Impact Analytics, Dentsu, Differin, and Dubit. 1. N Brown wraps […]
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  1. Shopper & Customer

Retail and Brand Strategies for Reaching Hispanic Food and Beverage Shoppers

By Sally Lyons Wyatt, Global EVP & Chief Advisor, Consumer Goods & Foodservice Insights and Kellie Hardin, Client Insights Consultant Hispanics make up 20% of the U.S. population, a number the U.S. Census Bureau expects to grow 50% by 2060. This diverse and young group of consumers represents more than two dozen countries in the […]
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  1. Shopper & Customer

Holiday Shopping Trends and Payments Innovations: Experience as Competitive Advantage

As the holiday shopping season approaches, retailers face increased pressure to facilitate a seamless and secure shopping experience. This is an opportunity to not only capture share of wallet but also build lasting customer loyalty and trust. Payments technology is central to the shopping experience. Innovations like biometrics and tap-to-pay have transformed how, when and […]
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  1. Trends & External Forces
  2. Shopper & Customer
  3. Technology & Innovation
  4. Trends & External Forces
  5. Associates & Employees
  6. Merchandising
  7. Stores & Formats

Walmart to Expand Digital Shelf Labels Chainwide

Walmart will deploy digital shelf labels (DSLs) chainwide this year, doubling the approximately 2,300 U.S. locations currently using the technology (Walmart U.S. operates more than 4,600 stores). With more than 120,000 items in a typical Walmart store, managing price changes manually requires significant associate hours. Additionally, these DSLs are equipped with LED lights that make […]
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